Name:
This assignment requires that you partner with two other students (groups of three) to produce and
market a product. You are required to produce the following popular kids play dough. In addition, the
team must create an appealing and suitable container with label for the play dough. Appropriate
packaging for the container must also be designed. Please keep in mind that young kids are the target
market, and therefore your container/label and packaging should be designed with them in mind.
Here is a recipe. Feel free to use one you may have at home.
Play Dough Recipe
1 cup (250 mL) boiling water
½ cup (125 mL) salt
1 cup (250 mL) flour
1 tbsp. (15 mL) oil
1 tbsp. (15 mL) cream of tartar (a preservative)
Food colouring or kool-aid (colour and smell)
Boil the water, add the salt, and bring back to the boil. Remove from heat, add flour, oil, cream of tartar
and food colouring. When the mixture is cool enough to handle, knead until smooth.
In addition to creating your product you must develop a Marketing Mix Strategy to sell this play dough.
During your presentation of your Marketing Mix Strategy to the class you must include the following
information:
1. Product Description.
2. Price that you will sell your product at, including any package deals.
3. Promotion samples to help advertise and promote sales to kids.
4. Place(s) of where your play dough will be sold.
5. Consumer – A description of your target market (who your customer actually is).
6. Competition – Who are your direct and indirect competitors?
Your presentation should include a power point and/or poster board to convey the above information. Note
that all team members must participate in this presentation.
See the evaluation rubric that is attached for details.
Your team must be ready to present on:
_____________________________
Good Luck to All Teams!
Name:
INTRODUCTION TO BUSINESS
MARKETING CHALLENGE – EVALUATION
Communication
Presentation and
Organization
Level 1
50%-69%
Satisfactory
Level 2
60%-69%
Good
Level 3
70%-79%
Very Good
Level 4
80%-100%
Excellent
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Thinking & Inquiry
Marketing Mix
Strategy
Application
Marketing Mix
Strategy
Ideas are not fully
developed
Demonstrates limited
planning
Information read
Little or no eye contact
Too quick
Inappropriate language
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Ideas not always logical
Some planning evident
Some use of supplementary
materials
Some effort to make eye
contact made
Satisfactory speaking voice
level and appropriate
language
Uses creativity and critical
Uses creativity and critical
thinking skills with limited
thinking skills with some
effectiveness when developing
effectiveness when developing
and identifying:
and identifying:
-pricing strategies
-pricing strategies
- packaging deals
- packaging deals
- target markets
- target markets
-distribution channels
-distribution channels
-indirect and direct competitors -indirect and direct competitors
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`Product description,
labelling, packaging and
branding are limited in
appropriateness and
effectiveness
Promotional strategies:
samples, advertising and
promotional strategies are
limited in appropriateness
and effectiveness
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`Product description,
labelling, packaging and
branding have some
appropriateness and
effectiveness
Promotional strategies:
samples, advertising and
promotional strategies have
some appropriateness and
effectiveness
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Ideas most often logical
Planning evident
Appropriate and creative use
of supplementary materials
Very good eye contact
Clear speaking voice level
and appropriate language
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Ideas logically developed
Exceptional Planning evident
Excellent use of
supplementary materials
Very good eye contact
throughout presentation
Excellent speaking voice level
and appropriate language
Uses creativity and critical
Uses creativity and critical
thinking skills with considerable thinking skills with a high degree
effectiveness when developing
of effectiveness when developing
and identifying:
and identifying:
-pricing strategies
-pricing strategies
- packaging deals
- packaging deals
- target markets
- target markets
-distribution channels
-distribution channels
-indirect and direct competitors
-indirect and direct competitors
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`Product description,
labelling, packaging and
branding are considerably
appropriate and effective
Promotional strategies:
samples, advertising and
promotional strategies are
considerably appropriate
and effective
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`Product description, labelling,
packaging and branding are
highly appropriate and
effective
Promotional strategies:
samples, advertising and
promotional strategies are
highly appropriate and
effective