Exam #1 Study Guideline

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COM317: #Exam 1 Study Guideline

◙ Research

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Definition of Public Relations

4 steps of Management Process and the function of research on it

The differences of “everyday knowing” and “scientific research”

Types of research: Theoretical research vs. applied research

The meaning of “Conceptualization”

The meaning of “Operationalization”

Formal vs. Informal research methods (see the table 1 at p. 6)

Triangulation

◙ Management of Research in PR

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Continuing cycle of PR (p. 23)

MBO (p. 24)

◙ Ethical Concerns in PR Research

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Read the “Shaw & White” article

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PR code of ethics vs. PR research ethics

Stanley Milgram’s study

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Human subject committee and its guidelines

Ethics of data gathering and reporting

◙ Historical and Secondary Research Methods

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Library

Primary vs. secondary sources

Documents

◙ Informal Methods

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Qualitative vs. Quantitative research

Types of qualitative research

Read the “Anderson” article

Recall the Dr. Offen’s lecture

In-depth interview and Focus Group Interview

◙ Case Studies

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Advantages vs. Disadvantages

Theory vs. Ground theory

Read the “King III” article

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