Marketing 101 Learning Goal: I will be able to describe marketing strategies and why companies target teenagers specifically. I will be able to apply this knowledge when creating my own ad. Step 1: Choose five advertisements and answer the following questions in full sentences. Your responses must be well thought out. - Who is the target audience? - What is the purpose of the ad? - What, on the ad, would be very appealing to a consumer? - Three questions that you are left with after reviewing the ad? - What were some of the marketing strategies the company chose to use? (Catch phrases, key words, color schemes, picture placement, words left out, font sizes, font types, etc.) Step 2: Now you are going to create your own ad. You will not be assessed on your artistic ability whatsoever, but you will be marked on the content that exists in your ad. You need to choose a personal hygiene product (shampoo, deodorant, cologne/perfume, acne treatment, skin cream, etc.) and create a visual advertisement for it. Your ad must contain: - A creative name for your product - Words (limited) that convey the essential components of your product - A visual - A price - Clearly defined purpose of your product - What separates your product from the competition - Various types of font and font size - Color (if you wish) - Something that will really capture the viewers attention.