Holland High School
Sports Marketing and Entertainment Syllabus
2010 - 2011
Instructor:
Credentials:
Room:
Conference Hour:
Phone:
E-mail:
Mr. Rilley
Bachelors of Science in Business Education, Central Michigan University
Vocational Office Education, Working on Masters in Instructional Technology
211
1st Period
616.494.2278
jrilley@hollandpublicschools.org
Course Description (Prerequisite – Marketing Foundations)
The purpose of this class is to expose students to two of the most competitive and exciting businesses in the world, Sports and
Entertainment. Topics covered will include, among other things, sports marketing research, branding, images and licensing,
entertainment promotion, entertainment marketing plans, and careers. Students will be responsible for researching and promoting
Holland High athletic events and will be required to complete various assignments at those events. You will leave this class with
skills, attitudes, and character traits necessary for achieving and maintaining successful employment at a marketing specialist level.
Grading
Your final grade is cumulative and includes work done during the entire trimester. Points earned from assignments,
tests, quizzes, projects, class participation, attendance, and employability/leadership will be weighted with the following
scale: Grading Scale- See High School Grading Scale in student planner
Grading Breakdown
Chapter Quizzes/Tests
Assignments/Daily Work 70%
Employability
10%
Exam (Includes R&W Shop Work)
20%
(For employability details, see your employability sheet.)
Assignments and Tests
It is the student’s responsibility to make arrangements for make-up tests, find out what assignments are missing, and
when they are due. Generally, for each excused day of absence the student may take an additional day to turn in work.
In order to complete a retake on a test, students must complete the assigned review work and complete the retake within
1 week of the original test.
Make-up Work/Late Assignments
Late assignments can only be turned in for the Unit that we are currently working on. Once that Unit test has been
completed no late work will be accepted.
Please see the Academic Integrity Policy also included below.
Participation
Attendance in class is very important, just as it is on the job. Regular attendance in the work world is a measure of the
employee; it is in this class also. Students are expected to be in class and to work in the Red & White Shop on time and
will be required to sign in when tardy. Students with excessive tardies (more than 3) will disciplined according to school
policy. Students who arrive more than ten minutes late without a hall pass from a staff member will be considered
absent.
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Classroom Rules
 Be here and on time
 Choose your attitude
 Bring pencil/paper/homework
 Always carry a hall pass
 Act responsibly
 Make Their Day!
Classroom Expectations
During Lectures / Discussion
 Take notes, listen to speaker, be alert, no talking or walking.
During Independent Work
 Stay seated, work alone, complete assigned tasks, avoid disrupting others
During Group Work

Stay seated, maintain a quiet noise level, complete assigned tasks, participate,
avoid distracting other groups
Hall Passes
Students must carry a hall pass issued by a staff member if they are out of class
Academic Integrity Policy
Students assume full responsibility for the content and integrity of the coursework they submit. The following are
guidelines to assist students in observing academic integrity:
 Students must do their own work and submit only their own work on assignments (including homework),
examinations, reports, and projects, unless otherwise permitted by the instructor.
 Students may benefit from working in groups. They may collaborate or cooperate with other students on graded
assignments or examinations as directed by the instructor.
 Students must follow all written and/or verbal instructions given by instructors prior to taking examinations,
tests, quizzes, and performance evaluations.
 Students are responsible for adhering to course requirements as specified by the instructor in the course syllabus
Course Content
Course content follows the Michigan Model Marketing Education Core Curriculum. The course plan listed is subject to
change. Please refer to your course calendar.
Week
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2
3
4
5
6
7
8
9
10
11
12
*Topic
Syllabus, R&W Shop Intro
What is Sports Marketing/Wide World of Sports
Hit a Home Run with Customers/Marketing-Information Management
The Marketing Game Plan/The Product is Sports and Entertainment
Choose the Channel/ The Economics of Supply and Demand
Sports and Entertainment Promotion/Promotional Planning
Selling Sports and Entertainment/Legal Issues
Creating, Owning, and Operating a Business
Scoring a Career
Final Project
Exam Review
Exam
*Weeks and Topics subject to change in event of schedule changes, time constraints etc.
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