Business 101
Introduction to Business
Spring 2010
3 Credits
Instructor:
Phone:
Fax:
E-Mail:
Classroom:
Textbook:
Office Hours:
Robert M. Cameron
775-372-1218
775-372-1219
robertmcameron@yahoo.com
PVC 123
Contemporary Business, 13e, Boone & Kurtz
½ hour before/after class or by appointment
Course Description:
Course covers the study of Business in order to prepare the students to be informed consumers, readers of business
literature, as well as to prepare the students to hold careers in the business world.
Student Learning Outcomes
Measurement
Students will demonstrate a basic knowledge
of introductory business concepts.
Quizzes, exams, class participation
Students will identify and apply basic knowledge
of business principles to analyze real world cases.
Quizzes, exams, class participation
Students will describe the environment in which
Business operates and discuss how business meets
the challenges presented to it.
Quizzes, exams, class participation
Students will use business related Web resources
To report current events, career opportunities,
And entrepreneurship updates to the class.
Current events
THIS IS NOT A SELF-PACED COURSE!
THIS IS NOT AN ON-LINE COURSE!
This is NOT a self-pace course! This means that assignments, quizzes, tests, and reports must be submitted before
the posted closing dates. You will not be able to submit late assignments in this course. A LATE
ASSIGNMENT IS A MISSED ASSIGNMENT AND RECEIVES NO CREDIT! All
assignments, quizzes, tests and reports must be submitted via hard copy in class. DO NOT E-MAIL YOUR
ASSIGNMENTS TO ME. All assignments, quizzes, tests, and reports have submission dates posted. I
cannot extend the closing dates. Check your E-mail frequently. I will E-mail changes and updates to everyone in
the class. I CANNOT RE-OPEN A CLOSED QUIZ, EXAM OR ASSIGNMENT AFTER
THE DUE DATE.
To learn the most from this course you should follow these learning steps for each chapter:
1. Read the Chapter Learning Goals.
2. View the PowerPoint slides for a chapter overview. (Some students print out the slides and use them as a
note taker when they read the chapter.) (If available)
3. Listen to the chapter audio. (if available)
4. Read the assigned Chapter in your text. Take notes on the topics for future study and review.
5. Attend and participate in class.
6. If you have questions, ask them in class or post them on the Discussion Board. I will try to answer them a
promptly as possible.
7. Complete the assignments for the chapter before the closing date.
8. Read the chapter Business Etiquette section.
9. Complete all major exams before the close date.
10. Submit all written assignments before the close date. Carefully follow all of the assignment instructions.
Course Outline:
Week 1
Reading:
Case Study:
Homework:
Week 2
Review:
Reading:
Case Study:
Homework:
Week 3
Review:
Chapter 1, Changing Face of Business
Appendix E, Careers in Contemporary Business
Cannondale Keeps Satisfied Customers Rolling
Chapter 1, Review Questions 1, 4, & 7
Chapter 1 Home Work
Chapter 2. Business Ethics and Social Responsibility
Chapter 3, Economic Challenges facing Contemporary Business
Chapter 2, Timberland Walks the Walk
Chapter 2, Review Question 3
Chapter 3, Review Questions 3, & 5
Homework:
Chapter 2 & 3 Homework
Continue/Complete Chapter 3
Chapter 4, Competing in World Markets
Chapter 3, Burton Snowboards Takes Demand for a Ride
Chapter 4, ESPN Broadcasts Sports around the World
Chapter 4, Review Questions 2, & 10
Week 4
Review:
Reading:
Case Study:
Homework:
Chapter 4 Homework, Complete Chapter 4
Chapter 5, Options for Organizing Small & Large Business
Chapter 5, The UL Mark of Approval
Chapter 5 Review Questions 4, & 8
Week 5
Review:
Reading:
Case Study:
Homework:
Quiz:
Chapter 5 Homework
Chapter 6, Starting Your Own Business
Chapter 6, The Geek Squad to the Rescue
Chapter 6, Review Questions 3, & 8
Major Quiz on Chapter 1 through 5 inclusive
Reading:
Case Study:
Week 6
Review:
Reading:
Case Study:
Homework:
Week 7
Review:
Reading:
Case Study:
Homework:
Week 5 Quiz, Chapter 6 Homework, Complete Chapter 6
Chapter 7, E-Business – Doing Business On-Line
Appendix A, Business Law
Appendix B, Insurance and Risk Management
Chapter 7, Manifest Digital: Putting the User First
Chapter 7, Review Questions 1, & 10
Chapter 7 Homework, Complete Chapter 7 & Appendix A & B
Chapter 8, Management, Leadership and the Internal Organization
Appendix D. Developing a Business Plan
Chapter 8, Made in the USA: American Apparel
Chapter 8, Review Questions 3, & 9
Week 8
Review:
Chapter 8 Homework
Reading:
Chapter 9, Human Relations Management, Motivation and Labor
Management Relations
Chapter 10, Improving Performance through Empowerment,
Teamwork and Communication
Case Study: Chapter 9, Replacements Ltd.: Dogs in the Workplace
Chapter 10, Meet the People of BP
Homework: Chapter 9 Review Questions 1, 7, & 10
Chapter 10 Review Questions 1, 5, & 6
Week 9
Review:
Reading:
Case Study:
Homework:
Week 10
Review:
Reading:
Week 11
Review:
Reading:
Chapter 11 Homework
Chapter 12, Customer Driven Marketing
Chapter 13, Production and Distribution Strategies
Case Study: Chapter 12, WBRU Radio Station
Chapter 13, Monopoly: America’s Love of Rags – to – Riches Games
is Timeless
Homework: Chapter 12 Review Questions 6, & 11
Chapter 13 Review Questions 5, 11, & 12
Quiz:
Major Quiz on Chapters 6 through 11 inclusive
Case Study:
Homework:
Week 12
Chapters 9 & 10 Homework, Complete Chapters 9 & 10
Chapter 11, Production and Operations Management
Chapter 11, Washburn Guitars: Sound Since 1883
Chapter 11 Review Questions 1, 7, & 10
Review:
Reading:
Case Study:
Homework:
Week 10 Quiz, Complete Chapters 12 & 13 & Homework.
Chapter 14, Promotion and Pricing Strategies
Chapter 15, Using Technology to Manage Information
Chapter14, FUBU: For Us By Us
Chapter 15, Peet’s Coffee & Tea: Just What the Customer Ordered
Chapter 14 Review Questions 2, & 9
Chapter 15 Review Questions 1, & 10
Chapter 14 & 15 Homework, Complete Chapters 14 & 15
Chapter 16, Understanding Accounting and Financial Statements
Taking Account: The Little Guys
Chapter 16 Review Questions 1, 6, & 10
Week 13
Review:
Reading
Case Study
Homework
Week 14
Week 15
Review:
Chapter 16 Homework, Complete Chapter 16.
Chapter 17, The Financial System
Chapter 18, Financial Management
Chapter 17, Morgan Stanley
Chapter 18, Tweeter Home Entertainment
Chapter 17 Review Questions 4, 7, & 9
Chapter 18 Review Questions 1, 8, & 11
Reading:
Final Prep:
Chapter 17 & 18 Homework, Complete Chapters 17 & 18
Final Questions & Answers Concerning Course
Appendix C, Personal Financial Planning
Review for Final Exam
Exam
Final Exam
Method of Instruction:
Emphasis is placed upon lecture and class participation in discussion of assigned reading, quizzes, and exams.
Evaluation:
Grades will be determined on the following basis:
1. Homework
20 points per submission
2. Major Quizzes
150 points per quiz
3. Class Participation & Attendance
4. Final Exam
5. Teacher’s Prerogative
TOTAL
180 Points
300 Points
150 Points
300 Points
10 Points
1000 Points
There are NO extra credit assignments in this course. There are NO make-up
assignments in this course.
Final Grade:
Grade
A
AB+
B
BC+
C
CD+
D
DF
Grade Point Value
4.0
3.7
3.3
3.0
2.7
2.3
2.0
1.7
1.3
1.0
0.7
0
Percent
95 - 100
90 - 94
87 - 89
83 - 86
80 - 82
77 - 79
73 - 76
70 - 72
67 - 69
63 - 66
60 - 63
Below 60
W = Withdrawal up to the 13th week with Instructor consent.
Periodicals and Magazines:
Wall Street Journal Advertising Age
Sales and Marketing Management Business Week
Policy of Academic Integrity:
GBC subscribes to the traditional policy of academic integrity: Students are expected be honest. That means that
students are expected to do their own work. In work that utilizes sources written by others, those sources must be
given credit for exact words and ideas. Students who plagiarize (copy the work of others and pass it off as their
own.) are violating the standards of intellectual honesty and are subject to punishments ranging from failing the
assignment to dismissal from the institution. Students who assist other students to cheat or plagiarize are subject to
the same disciplinary measures. See page 27 - 31 of the GBC General Catalog 2005 – 2007. For additional
information read the article on plagiarism at the end of this syllabus.
Consultation:
Any student needing assistance beyond the classroom should consult with the instructor for an appropriate time.
Course Adaptations:
If you need any course adaptations based on physical or emotional concerns, or if you need any special assistance in
case of building evacuations/emergencies, please let me now at your earliest convenience.
The instructor reserves the right to modify the course requirements, assignments, grading procedures, and
other related policies as circumstances may dictate.
Final Grade