DIY Facebook Workshop
part 3
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Use a unique image that represents your Page. This might be a photo of a popular menu
item, album artwork or a picture of people using your product. Be creative and experiment
with images your audience responds well to.
Cover images must be at least 399 pixels wide and may not contain:
Price or purchase information, such as "40% off" or "Download it at our website"
Contact information, such as web address, email, mailing address or other information
intended for your Page's About section.
References to user interface elements, such as Like or Share, or any other Facebook site
features
Calls to action, such as "Get it now" or "Tell your friends”.
To get the best quality image and fastest load times for your Page, upload an sRGB JPG file
that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
All cover images are public, which means anyone visiting your Page will be able to see the
image you choose. Covers must not be false, deceptive or misleading, and must not
infringe on third parties' intellectual property. You may not encourage or incentivize people
to upload your cover image to their personal timelines.
Did you know that you need 30 fans to view Page insights?
Hootsuite – a social media control centre
Hootsuite:
a social media dashboard
How to use social media efficiently – Hootsuite
•  set up a social media dashboard (such as Hootsuite, or
Tweetdeck) so you can control many social media channels from
one place
•  Facebook Fan page
•  your personal Facebook profile
•  LinkedIn
•  Twitter
•  YouTube
•  pre-schedule some posts to go out every day
•  monitor mentions of your brand, or direct messages, and reply
•  create lists to eliminate “noise” and work according to a plan
Where do you find content worth talking about???
Where to Find Content Worth Sharing
Online
•  blogs
•  podcasts
•  webinars
•  other Facebook Pages (competitors, related
industries)
•  online versions of newspapers, magazines
•  curated sources:
•  www.Alltop.com
•  http://paper.li/newsstand
•  http://www.scoop.it/
•  http://www.stumbleupon.com/
•  http://digg.com/
Where to Find Content Worth Sharing
Offline (Traditional)
•  newspapers
•  magazines
•  radio
•  word of mouth/gossip
•  TV
•  trends – window shopping
•  interviews
•  trade shows/conferences/workshops
How to use social media well – good practices
•  Engage! Share, “like”, comment, “retweet” – it’s good for the other
person’s ranking (called Edgerank in Facebook) – similar to SEO
{Besides, it’s just a nice thing to do }
•  give credit when sharing photos or content with their name AND a link
•  compliment people and businesses whenever possible – give
“shoutouts”
•  use consistent branding across all your marketing – website, blog,
newsletter, social networking sites
•  make it easy for customers to find you – think of what they would be
looking for on your website or social page
•  make your content easy to share – add a “retweet” or “share” button
Develop a Social Media Strategy (or Mixed-media Strategy)
•
Hollywood squares (who do you most want to meet?) –
now there is less than 6 degrees of separation
•
Think of making connections wherever you are – on
vacation, eating out, at a networking event/trade show/
seminar
•
How can you help another business?
Give a referral/recommendation, or a
shoutout (in your newsletter, on
Twitter #FF, on Facebook)
Local business – create backlinks that help both of you
On Vacation – who can you give shoutouts to?
Facebook Fan Pages – Merging Duplicate Pages
•
Pages must have identical names
•
The Fan Page with the most fans keeps it’s photos, posts, and
fans – be sure to back up the other one first!
•
https://www.facebook.com/help/location/claim
•  Go to the Page you want to keep – click the ‘Admin Panel’
•  Select ‘Edit Page’
•  Select ‘Resources’ from the left sidebar menu
•  Click ‘Merge Duplicate Pages’
Facebook Fan Pages – Claiming your Place page
Why do you need to claim your Facebook Place Page?
•
•
•
•
save your identity!
add a map
fans can check-in with their mobile phone
searchable by search engines – better for SEO
How?
•  https://www.facebook.com/help/location/claim
•  Go to the Place Page
•  Click on the ‘Is this your business’ link
•  Follow verification instructions (scan a utility bill, or
verify email address)
Creating an EASY Social Media Schedule
Every day (use a social media dashboard like Hootsuite):
•
Check LinkedIn, Facebook Fan Page & Twitter – reply to
messages, questions & comments
•
scan Twitter & Facebook for relevant conversations to join
•
scan Google Alerts & Twitter – monitor for brand & keyword
mentions. Respond as appropriate.
Weekly/Weekends:
•
LinkedIn: catch up on discussions/groups; send connection
invitations; ask for recommendations after successfully
completing project
•
add new content to blog
•
identify new social networking influencers and build
relationships where appropriate
•
schedule tweets (via Hootsuite) to go out every day at regular
intervals, for the following week
Creating a Social Media Schedule (con’d)
Throughout the Week:
•
Mondays & Wednesdays: join one hot trend conversation on
Twitter and Facebook
•
Tuesdays & Thursdays: respond to blog comments
•
Thursday: Research/collect/curate content from this week’s hot
trends & circulated links on Facebook, LinkedIn and Twitter – flag
or save to add to Hootsuite for scheduling
•
Fridays: check Facebook insights and blog/website traffic stats
modified from original article at http://www.entrepreneur.com/article/printthis/220678.html
Good practices – The Rule of 3
Every day:
•  Connect with 3 new people to add to your network
•  Comment on 3 of their posts/updates
•  create a relationship - do not sell to them!
•  Like or share 3 of their posts
2 things businesses miss
that leads them to fail at social media
Remember I mentioned this in my emails? (Actually, companies
often miss this in traditional marketing too.)
1.  Always have a call-to-action. Tell your potential
customers what you want them to do – “like” your page;
sign-up for your newsletter; watch your video; etc
2.  Build your e-mail list. To do that, you need to give them a
call-to-action, have a “compelling offer”, and of course,
have an opt-in form on your website, blog or Fan page.
Create lists NOW
Make a Twitter list and a Facebook Interest List of:
•
people in this class – they are your “accountability allies” – they
are also more likely to commit to using social media more
effectively for business
•
friends’ businesses – to support them, enlighten them, and
presumably they will engage more because they are your friends
•
industry experts – people you want to get to know, to learn from,
and to start engaging with, and influencers who have lots of
followers/fans
•
local businesses – so you know what’s going on in your
community, and who has “social Klout” in town
Why?
•  Trust me…it’s easier and less time consuming to create lists
right from the beginning then to go back and add them later
when you have hundreds of followers!
•  Lists help you to stay focused and eliminate the “noise” of your
main Twitter stream or Facebook wall
•  You can set up your editorial calendar and focus on a different
list to connect with every day
•  You can concentrate your social media interactions on building
relationships that will help your business to reach its goals
Resources
3rd
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Party Apps:
Lujure – http://Lujure.com
Wildfire – http://Wildfireapp.com
Involver – http://Involver.com/products
Free Photo Editing software
•  http://Gimp.com
•  http://Fotoflexer.com
Tutorials
•  http://YouTube.com/SmartSocialMedia4Biz
Resources
Recommended Reading - Marketing & Business:
•  Influence, by Robert Cialdini
•  Unmarketing, by Scott Stratten
•  The 4-hour Workweek, by Tim Ferris
•  Tribes; All Marketers are Liars; Purple Cow – by Seth Godin
Recommended Reading - Social Media:
•  The New Relationship Marketing, by Mari Smith
www.BrightSparkMedia.ca