Midland College
D. Mauricio
Syllabus
SPAN 2312 (Web)
INTERMEDIATE SPANISH II
3 semester hours (3 hours lecture/1 hour lab)
Course Description:
A course designed to increase fluency in Spanish through grammar presentation and review, and through
reading and writing. Prerequisite: SPAN 2311 or equivalent.
Text, References and Supplies:
1. Mastering Spanish Vocabulary by Jose Maria Navarro and Axel J. Navarro Ramil, Second Edition,
Barron’s
2. Spanish Verb Tenses by Dorothy Richmond, Second Edition, Passport Books
3. Spanish Pronouns and Prepositions by Dorothy Richmond, Passport Books
4. Additional explanations and practice exercises will be available on the website.
5. A voluntary discussion board will be available so that you can practice your Spanish with other
students.
System Requirements: Students are responsible for meeting the hardware and software system requirements
on the Midland college website at http://www.midland.edu/blackboard/web-requirements.php
Learning Outcomes:
1. Use approximately 750 new vocabulary words.
2. Describe things that may have happened, will have happened, or would have happened, using the
appropriate perfect tenses.
3.
Express time and space relationships with common prepositions.
4. Express volition, emotion, doubt, denial, and nonexistence with complex sentences using the present
subjunctive.
5.
Use the imperfect subjunctive in certain types of complex sentences.
6.
Describe contrary to fact situations, using hypothetical “if” clauses.
7.
Understand and explain certain aspects of Hispanic culture.
8.
Be able to communicate orally using complete sentences.
9.
Make an oral presentation
Course Goals/Objectives
Upon successful completion of the course, the student will be able to do the following:
1. Translate vocabulary words from English to Spanish and write them correctly.
2. Use the present perfect subjunctive, pluperfect subjunctive, future perfect and conditional perfect
correctly at least 70% of the time on written evaluations.
3. Use common prepositions correctly at least 70% of the time on written evaluations.
4. Distinguish between the present subjunctive and present indicative verb forms and use them correctly
in sentences.
5. Use the imperfect subjunctive correctly 70% of the time on written evaluations.
6. Make sentences with hypothetical “if” clauses.
7. Write a two-page paper on an assigned cultural topic, using at least two references.
8. Answer questions orally at least 70% of the time.
9. To respond critically to works in the arts and humanities.
Student Contributions and Class Policies:
In a web class, the student must accept the responsibility for keeping up with the material on a daily basis. This
is particularly important in a language class. You need to assimilate one concept and practice with it before
going on to something new. If you try to wait and do the assignments for several days at once, you will
probably get confused and frustrated. Therefore, you should be willing to commit a minimum of one hour a
day to studying Spanish.
Attendance:
Each student is expected to access the web site at least twice each week to keep up with assignments and
announcements.
All assignments will be due at 6:00 p.m., (Central Time) but they should be submitted before the day
they are due.
Policy on Plagiarism:
The Midland College Student Handbook defines plagiarism as “the appropriation, buying, receiving as a gift,
or obtaining by any means another’s work and the unacknowledged submission or incorporation of it in one’s
own written work offered for credit.” A more detailed explanation can be found on pp. 64-65 of the Midland
College 2006-2007 Catalog and Handbook. According to the handbook, the instructor has the right to enforce
any of the following penalties for plagiarism:
1. Failure of assignment
2. Failure of course
3. Recommendation for disciplinary action, including institutional suspension or dismissal
Lab:
Regular second year classes are expected to spend one hour a week in the language lab. The web students will
meet this requirement by doing practice exercises available on the website. The practice exercises will be
scored. They will be counted as part of the grade average. The exercises are specifically geared toward
helping students prepare for quizzes and exams, so those students who do them correctly usually make much
better grades on tests than those students who do not.
Class Activities, Assignments, and Exams
1. In this class, we will focus on the mastery of the constructions as presented in the texts and other
exercises. We will be dealing with vocabulary building, verb usage, and grammar, all to be presented
within the framework of explanation and subsequent reinforcement with cue/question response
drills and sentence translation.
2. You will have two major tests and a final exam this semester. They will be offered online and will be
very strictly timed so that you will need to know the material well in order to finish. There will be a
date when each test is due, and you must submit it before the due date in order for me to grade it
and give partial credit and/or restore credit for any correct answers that the computer has counted
wrong. (To get partial credit on verb forms you must have the correct verb and the correct ending,
but there can be some problem with the stem of the verb.) I will not review any tests that are submitted
late. Any points lost on a late submission will be considered the penalty for being late. All tests will be
due at 6:00 p.m., Central Time. You are expected to take every test before the day it is due. Sometimes
a computer problem causes a test to lock up, in which case you will need to contact me to unlock it
for you. If you wait until the last day, you may not be able to contact me in time to unlock the test
before it is due. When you complete a test, check your grade right away in the Tools section of the
website. If there is a lock symbol where your grade should be, or if it says that your exam is "In
progress," it means that I did not receive the test, and you must email me immediately so that I can
reset it.
3. You will have a number of short quizzes, which you will take online. The quizzes will have a time
limit, so you will need to be careful to keep up with the time when you are taking a quiz. There will
be a date when each quiz is due, and you must submit it before the due date in order for me to grade it
and give partial credit and/or restore credit for any correct answers that the computer has counted
wrong. (To get partial credit on verb forms, you must have the correct verb and the correct ending,
but there can be some problem with the stem of the verb.) I will not review any quizzes that are
submitted late. Any points lost on a late submission will be considered the penalty for being
late. All quizzes will be due at 6:00 p.m., Central Time. You are expected to take every quiz before
the day it is due. Sometimes a computer problem causes a quiz to lock up, in which case you will need
to contact me to unlock it for you. If you wait until the last day, you may not be able to contact me in
time to unlock the quiz before it is due. When you complete a quiz, check your grade right away in
the Tools section of the website. If there is a lock symbol where your grade should be, or if it says
that your quiz is "In progress," it means that I did not receive the quiz and you must email me
immediately so that I can reset it.
4. You will have two reading assignments. You must submit them by the due date in order to receive
full credit for it. The reading assignments will be submitted through Blackboard. The reading
assignments will be due at 6:00 p.m., Central Time.
5. You will have a number of practice exercises. You may do the practice exercises as many times as
you wish. The practice exercises are not timed. They count as part of your grade average.
6. You will have one oral presentation in Spanish (by telephone) or you can send it as a sound file through e-
mail. The presentation will be due at 6:00 p.m., Central Time. TEN POINTS PER DAY will be
deducted from the grade if the presentation is submitted late for any reason. (This includes
weekends, holidays, and vacation days). Since there is ten points per day late penalty to the grade,
any assignment not submitted within nine days after the due date will receive an automatic zero.
Remember that one day equals 24 hours. Therefore, if your assignment is due at 6:00 p.m. on Tuesday, the
first day after the due date ends at 6:00 p.m. on Wednesday. The time of submission will be the time that
the assignment is sent. The assignment will be due at 6:00 p.m., Central Time, and you should submit it
before the day it is due.
7. You will write one short research paper (in either English or Spanish) on a cultural topic. There will
be a due date for the research paper, and you must submit it by the due date in order to receive full
credit for it. TEN POINTS PER DAY will be deducted from the grade if the research paper is
submitted late for any reason. (This includes weekends, holidays, and vacation days). Since there is
a ten point per day late penalty to the grade, any paper not submitted within nine days after the due
date will receive an automatic zero. Remember that one day equals 24 hours. Therefore, if your
assignment is due at 6:00 p.m. on Tuesday, the first day after the due date ends at 6:00 p.m. on
Wednesday. The research paper will be due at 6:00 p.m., Central Time, and you should submit it
before the day it is due.
8. The final exam will be comprehensive. It will count 30% of your total grade. The final exam will be
proctored. Each student is responsible for finding an appropriate proctor. The proctor must be approved by
the instructor and cannot be a relative of the student. Please refer to Proctored Exam Policy under Course
Information for more details. Do not take the final exam until you have finished all other work that you
intend to complete for the course. As soon as you take the final, you will receive your final course grade,
and you will not be allowed to go back and do work you skipped previously. The final exam will be due
at 6:00 p.m., Central Time. THERE WILL BE NO MAKE-UPS.
Note.- All assignments EXCEPT the final exam will remain posted for one week after the due date in
case you need to take one late because of illness, etc. Assignments will disappear from the website one
week after the due date and will not be reposted for any reason. (Quizzes due less than one week before
the final exam will only remain posted until the time the final is due.)
Time Zones:
All assignments will be due at 6:00 p.m., Central Time. If you are in a different time zone, you will need
to be aware of the time difference and submit your work before 6:00 p.m. in Midland, Texas.
Grading:
I will generally grade everything within 72 hours of the time it is submitted. All quizzes and tests will be
computer graded. However, the computer grade you see if you submit the item by the due date will
usually not be your final grade. I review all quizzes and tests that are submitted by the due date in order
to give partial credit and restore credit for correct answers that have been counted wrong by the
computer. You will need to recheck your grade about two days after you take a quiz or test to see the
true grade. Then you should contact me if you have any questions. You can view your grades at any
time by clicking on the Tools button on the left hand side of the class web site and then clicking on My
Grades.
Note: I will never give partial credit on any quiz, exam, or assignment of any kind for answers written
in substandard or dialectal Spanish
E-mail guidelines:
1. Each student must maintain a single e-mail address for this class. You need to be sure that the address
is entered into your personal information in Blackboard. If you change your address during the
semester, you need to enter the new address into Blackboard so that I can contact you if necessary. You
are fully responsible for any problems resulting from your failure to maintain a current email address in
Blackboard or from your failure to check email.
1. E-mail messages that I receive until 6:00 p.m. on Monday through Friday, will generally be answered
the same day. Messages sent after 6:00 p.m. on Fridays, on weekends or holidays may not be answered
until the next workday. If you send me an email message requiring a reply, and you do not receive an
answer within 24 hours, or on the first day following a weekend or holiday, it is your responsibility to
send me a follow up email message in a timely manner.
1. Students must always give their full name and the course number (2312) in the subject line of an e-mail
message. Messages without this information may be deleted.
Evaluation of Students:
5% -Reading assignments
5%- Practice exercises (Lab)
5%- Oral presentation
5%- Research paper
20% - Vocabulary and grammar quizzes
30% - Major tests
30% - Final exam
89.5% - 100% = A
79.5% - 89.4% = B
69.5% - 79.4% = C
59.5% - 69.4% = D
Below 59.5% = F
There will be no extra credit in this course.
In order to receive credit for the class, students must do the work that is assigned.
Course Schedule:
Week 1: Introduction
Week 2: Prepositions
Week 3: Prepositions (Continued)
Week 4: Formation of Present Subjunctive
Week 5: Subjunctive in Noun Clauses
Week 6: Subjunctive in Adjective Clauses
Week 7: Subjunctive in Adverb Clauses
Week 8: Por and para
Week 9: Imperfect Subjunctive
Week 10: “If” Clauses
Week 11: Future Perfect Tense
Week 12: Conditional Perfect Tense
Week 13: Present Perfect Subjunctive
Week 14: Pluperfect Subjunctive
Week 15: Final Exam
There will be 13 grammar units, 13 practice exercises, one oral presentation, one research paper, 5
vocabulary units, two reading assignments, and 3 major exams (including the final).
VERY IMPORTANT
If you have an emergency, you should contact me by email, not by phone. I check my email frequently
all day and will respond quickly if you have a problem. If you leave a phone message, I will probably not
receive it in time to help you. Also, I require that all requests for anything be submitted in writing. I
keep copies of all correspondence in order to have a written record of everything that occurs. If you call
me to make a request, I will ask you to email your request, and my answer will also be sent to you via
email.
INSTRUCTOR INFORMATION:
Instructor: Duberlinda Mauricio
E-mail: dmauricio@midland.edu
Office: TC Annex # 175
Telephone: (432) 685- 4562
Division Information:
Dean: William Feeler
Secretary: Lula Lee
Division Office: 141 AFA
Division telephone: (432) 685-4624
BLACKBOARD LOGIN DIRECTIONS
https://blackboard.midland.edu
User ID:
VCT – 1st initial of first name + first 3 letters of last name + last 3 numbers of student ID.
(Example: John Doe; 485-123-6789: VCT-jdoe789)
Please note there is a hyphen after “VCT.”
Password:
Student ID (contact your VCT college for the number)
After login, access the Tools bar > Personal Information > Change Password > verify or revise e-mail address
> Submit. The student must consistently use the same e-mail address to facilitate communication between
student and instructor.
The course (https://blackboard.midland.edu) will be accessible to the student at 8:00 a.m. on the first day of
class instruction.
If the course is not accessible, contact the Midland College webmaster by clicking on the “Blackboard Online
Help Request” link.
Note to Students: Syllabi are the most recent available at the time they were posted to the VCT website. They
will be updated, as appropriate, on the syllabi disseminated on the class start dates. For current textbook
information, refer to the Course Details accessed by clicking the course title in the online Course Schedule.
Course Syllabus
Panola College
BUSI 1301 - Business Principles
Catalog Description: Introduction to the role of business in modern society. Includes an overview of business
operations, analysis of the specialized fields within the business organization, and development of a business
vocabulary. Lecture hours = 3, Lab hours = 0
Prerequisites: None
Semester Credit Hours: 3
Lecture Hours per Week: 3
Contact Hours per Semester: 48
State Approval Code: 5201015104
Course Subject/Catalog Number: BUSI 1301
Course Title: Business Principles
Course Curriculum: State Criteria (those marked with an X reflect the state-mandated competencies taught in
this course)
Basic Intellectual Competencies in the Core Curriculum
Reading
Writing
Speaking
Listening
Critical thinking
Computer literacy
Perspectives in the Core Curriculum
Establish broad and multiple perspectives on the individual in relationship to the larger society
and world in which he/she lives, and to understand the responsibilities of living in a culturally
and ethnically diversified world.
Stimulate a capacity to discuss and reflect upon individual, political, economic, and social
aspects of life in order to understand ways in which to be a responsible member of society.
Recognize the importance of maintaining health and wellness.
Develop a capacity to use knowledge of how technology and science affect their lives.
Develop personal values for ethical behavior.
Develop the ability to make aesthetic judgments.
Use logical reasoning in problem solving.
Integrate knowledge and understand the interrelationships of the scholarly disciplines.
Core Components and Related Exemplary Educational Objectives
Communication (composition, speech, modern language)
The objective of a communication component of a core curriculum is to enable the student to
communicate effectively in clear and correct prose in a style appropriate to the subject, occasion,
and audience.
To understand and demonstrate writing and speaking processes through invention,
organization, drafting, revision, editing, and presentation.
To understand the importance of specifying audience and purpose and to select appropriate
communications choices.
To understand and appropriately apply modes of expression, i.e. descriptive, expositive,
narrative, scientific, and self-expressive, in written, visual, and oral communication.
To participate effectively in groups with emphasis on listening, critical and reflective thinking,
and responding.
To understand and apply basic principles of proficiency in the development of exposition and
argument.
To develop the ability to research and write a documented paper and/or to give an oral
presentation.
Mathematics
The objective of the mathematics component of the core curriculum is to develop a quantitatively
literate college graduate. Every college graduate should be able to apply basic mathematical tools
in the solution of real-world problems.
To apply arithmetic, algebraic, geometric, higher-order thinking, and statistical methods to
modeling and solving real-world situations.
To represent and evaluate basic mathematical information verbally, numerically, graphically,
and symbolically.
To expand mathematical reasoning skills and formal logic to develop convincing
mathematical arguments.
To use appropriate technology to enhance mathematical thinking and understanding and to
solve mathematical problems and judge the reasonableness of the results.
To interpret mathematical models such as formulas, graphs, tables and schematics, and draw
inferences from them.
To recognize the limitations of mathematical and statistical models.
To develop the view that mathematics is an evolving discipline, interrelated with human
culture, and understand its connections to other disciplines.
Natural Sciences
The objective of the study of a natural sciences component of a core curriculum is to enable the
student to understand, construct, and evaluate relationships in the natural sciences, and to enable
the student to understand the bases for building and testing theories.
To understand and apply method and appropriate technology to the study of natural sciences.
To recognize scientific and quantitative methods and the differences between these
approaches and other methods of inquiry and to communicate findings, analyses, and
interpretation both orally and in writing.
To identify and recognize the differences among competing scientific theories.
To demonstrate knowledge of the major issues and problems facing modern science, including
issues that touch upon ethics, values, and public policies.
To demonstrate knowledge of the interdependence of science and technology and their
influence on, and contribution to, modern culture.
Humanities and Visual and Performing Arts
The objective of the humanities and visual and performing arts in a core curriculum is to expand
students' knowledge of the human condition and human cultures, especially in relation to
behaviors, ideas, and values expressed in works of human imagination and thought. Through study
in disciplines such as literature, philosophy, and the visual and performing arts, students will
engage in critical analysis, form aesthetic judgments, and develop an appreciation of the arts and
humanities as fundamental to the health and survival of any society. Students should have
experiences in both the arts and humanities.
To demonstrate awareness of the scope and variety of works in the arts and humanities.
To understand those works as expressions of individual and human values within an historical
and social context.
To respond critically to works in the arts and humanities.
To engage in the creative process or interpretive performance and comprehend the physical
and intellectual demands required of the author or visual or performing artist.
To articulate an informed personal reaction to works in the arts and humanities.
To develop an appreciation for the aesthetic principles that guide or govern the humanities and
arts.
To demonstrate knowledge of the influence of literature, philosophy, and/or the arts on
intercultural experiences.
Social and Behavioral Sciences
The objective of a social and behavioral science component of a core curriculum is to increase
students' knowledge of how social and behavioral scientists discover, describe, and explain the
behaviors and interactions among individuals, groups, institutions, events, and ideas. Such
knowledge will better equip students to understand themselves and the roles they play in
addressing the issues facing humanity.
To employ the appropriate methods, technologies, and data that social and behavioral
scientists use to investigate the human condition.
To examine social institutions and processes across a range of historical periods, social
structures, and cultures.
To use and critique alternative explanatory systems or theories.
To develop and communicate alternative explanations or solutions for contemporary social
issues.
To analyze the effects of historical, social, political, economic, cultural, and global forces on
the area under study.
To comprehend the origins and evolution of U.S. and Texas political systems, with a focus on
the growth of political institutions, the constitutions of the U.S. and Texas, federalism, civil
liberties, and civil and human rights.
To understand the evolution and current role of the U.S. in the world.
To differentiate and analyze historical evidence (documentary and statistical) and differing
points of view.
To recognize and apply reasonable criteria for the acceptability of historical evidence and
social research.
To analyze, critically assess, and develop creative solutions to public policy problems.
To recognize and assume one's responsibility as a citizen in a democratic society by learning
to think for oneself, by engaging in public discourse, and by obtaining information through the
news media and other appropriate information sources about politics and public policy.
To identify and understand differences and commonalities within diverse cultures.
Instructional Goals and Purposes: The purpose of this course is to describe the scope of business enterprise in
the nation and the world today; identify major business functions of accounting, management, marketing, and
economics; describe the relationships of social responsibility, ethics, and law in business; and define and apply
business terminology.
General Course Objectives:
1.
Describe the foundations of American business.
2.
List current ethical and social responsibility issues in American business.
3.
Define international business.
4.
Describe the world of e-business.
5.
Distinguish among the forms of business ownership in America.
6.
Define small business, entrepreneurship, and franchises.
7.
Analyze the management process.
8.
Discuss the process of creating an organization.
9.
Summarize the elements of operations management.
10.
Explain human resources management.
11.
List motivation theories and explain the use of motivation in business.
12.
Recount union-management history and assess current relations.
13.
Describe the basics of marketing.
14.
Explain how companies decide on products and pricing.
15.
Discuss wholesaling, retailing, and physical distribution of a product.
16.
Analyze the promotion of products and services.
17.
Explain government assistance, regulation, and taxation of business.
18.
Use technology to locate current articles and write summaries.
Specific Course Objectives:
After studying the material presented in the text and online, the student should be able to complete all
behavioral/learning objectives listed below with a minimum competency of 70% on exams and quizzes.
1.
Describe the foundations of American business.
a.
Define basic business terms including business, competition, profit, free enterprise, etc.
b.
List possible risks and rewards associated with becoming an entrepreneur.
c.
Summarize the development of our business system.
d.
State the four main ingredients of laissez-faire capitalism.
e. Define how the three basic economic questions-what, how, and for whom-are answered in freemarket and planned economies.
2.
3.
f.
Summarize the four different types of economic competition.
g.
Describe how supply and demand determine price in competitive markets.
h.
Identify the roles that households, businesses, and governments play in our business system.
List current ethical and social responsibility issues in American business.
a.
Identify the types of ethical concerns that arise in the business world.
b.
Discuss the ethical pressures placed on decision makers.
c.
Explain how ethical decision making can be encouraged.
d.
Describe how our current views on the social responsibility of business have evolved.
e.
Discuss the factors that led to the consumer movement and list some of its results.
f.
Discuss how present employment practices are being used to counteract past abuses.
g.
Describe the major types of pollution, their causes, and legislation.
h.
Identify the steps a business must take to implement a program of social responsibility.
Define international business.
a.
Explain the economic basis for international business.
b. Discuss the restrictions that nations place on international trade, the objectives of these restrictions,
and their results.
4.
5.
c.
Outline the extent of international trade and the organizations that are working to foster it.
d.
Define the methods by which a firm can organize for, and enter, international markets.
e.
Analyze the main considerations in international marketing.
f.
Identify the institutions that help firms and nations to finance international business.
Describe the world of e-business.
a.
Define and explain the meaning of e-business.
b.
Explore the basic framework of e-business.
c.
Identify and explain fundamental models of e-business.
d.
Discuss the social and legal concerns of e-business.
e.
Explore the growth, future opportunities, and challenges of e-business.
Distinguish among the forms of business ownership in America.
a. Describe the basic differences among the three most common forms of business ownership: sole
proprietorships, partnerships, and corporations.
b.
Explain the advantages and disadvantages of sole proprietorships, partnerships, and corporations.
c.
Summarize how a corporation is formed, who owns it, and who is responsible for its operation.
d.
Describe the basic structure of a corporation.
e. Name three types of corporations organized for special purposes, and explain how they differ from
the more typical open or closed corporation.
6.
f.
Identify how corporations grow.
g.
Discuss three additional forms of ownership: cooperatives, joint ventures, and syndicates.
Define small business, entrepreneurship, and franchises.
a. Describe what a small business is and recognize the fields in which small businesses are
concentrated.
b.
Identify the people who start small businesses and the reasons why some succeed and many fail.
c.
Assess the contributions of small business to our economy.
d.
List the advantages and disadvantages of operating a small business.
e.
Explain how the Small Business Administration helps a small business.
7.
f.
Classify the types of franchising.
g.
Analyze the growth of franchising and its advantages and disadvantages.
Analyze the management process.
a.
Define management.
b. Describe the four basic management functions: goal setting and planning, organizing, leading and
motivating, and controlling.
8.
c.
Distinguish among the various kinds of managers, in terms of both level and area of management.
d.
Identify the key management skills and the management roles in which these skills are used.
e.
Describe corporate culture.
f.
Explain the different types of leadership.
g.
Discuss various stages of the managerial decision-making process.
h.
List the major sources of managers.
i.
Describe total quality management and understand its major elements.
Discuss the process of creating an organization.
a.
Describe what organizations are and what their organization charts show.
b.
Outline the overall dimensions of organizational structure.
c.
Explain why job specialization is important and why some firms are using less of it.
d.
Identify the various bases for departmentalization.
e.
Explain how decentralization follows from delegation.
f.
Define span of management and how it affects an organization.
g.
Distinguish between line and staff management.
h.
Describe the three basic forms of organizational structure: bureaucratic, organic, and matrix.
i. Define what an informal organization is and how it operates through informal groups and the
grapevine.
9.
Summarize the elements of operations management.
a.
Explain the nature of operations management.
b.
Outline the conversion process, which transforms input resources into products.
c.
d.
planning.
Discuss the need for research and development, and identify the activities it includes.
Distinguish between the two phases of operations planning: design planning and operational
e. Explain the four major areas of operations control: purchasing, inventory control, scheduling, and
quality control.
f.
Discuss the increasing role of automation and robotics in production processes.
g. Outline the reasons for recent trends in productivity and identify some methods of enhancing
productivity.
10.
Explain human resources management.
a.
Describe the major components of human resources management.
b.
Identify the steps in human resources planning.
c.
Describe cultural diversity and understand some of the challenges and opportunities associated with
d.
Explain the objectives and uses of job analysis.
e.
Describe the processes of recruiting, employee selection, and orientation.
f.
Discuss the primary elements of employee compensation and benefits.
g.
Explain the purposes and techniques of employee training, development, and performance appraisal.
h.
Outline the major legislation affecting human resources management.
it.
11.
List motivation theories and explain the use of motivation in business.
a.
Explain what motivation is.
b.
Recognize some earlier perspectives on motivation: scientific management, Theory X, and Theory
c.
Outline Maslow's hierarchy of needs.
d.
Discuss Herzberg's motivation-hygiene theory.
Y.
e. Describe four contemporary views of motivation: equity theory, expectancy theory, reinforcement
theory, and Theory Z.
f. Identify the characteristics of effective reward systems and describe several relatively new kinds of
reward systems.
g.
Explain several techniques for increasing employee motivation.
12.
Recount union-management history and assess current relations.
a.
Explain how and why labor unions came into being.
b.
Discuss the sources of unions' negotiating power and trends in union membership.
c.
Identify the main focus of several major pieces of labor-management legislation.
d. Enumerate the steps involved in forming a union, and show how the National Labor Relations
Board is involved in the process.
13.
e.
Describe the basic elements in the collective bargaining process.
f.
Identify the major issues covered in a union-management contract.
g.
Explain the primary bargaining tools available to unions and management.
Describe the basics of marketing.
a.
Define marketing and explain how it creates utility for purchasers of products.
b.
Trace the development of the marketing concept and understand how it is implemented.
c.
Understand what markets are and how they are classified.
d. Identify the four elements of the marketing mix and be aware of their importance in developing a
marketing strategy.
e.
Explain how the marketing environment affects strategic market planning.
f.
Describe how market measurement and sales forecasting are used.
g.
Distinguish between a marketing information system and marketing research.
h.
Identify several factors that may influence buying behavior.
i.
Describe three ways of measuring consumer income.
j.
Understand the marketing implications of several socioeconomic changes occurring in the United
k.
Recognize the relative costs and benefits of marketing.
States.
14.
Explain how companies decide on products and pricing.
a.
Explain what a product is and how products are classified.
b.
Discuss the product life cycle and how it leads to new-product development.
c.
Define product line and product mix and be able to distinguish between the two.
d.
Identify the methods available for changing a product mix.
e.
Explain the uses and importance of branding, packaging, and labeling.
f. Describe the economic basis of pricing and the means by which sellers can control prices and
buyers' perceptions of prices.
15.
g.
Identify the major pricing objectives and the methods that businesses use to implement them.
h.
Explain the different strategies available to companies as they set basic prices.
Discuss wholesaling, retailing, and physical distribution of a product.
a.
Identify the various channels of distribution that are used for consumer and industrial products.
b.
Explain the concept of market coverage.
c.
Describe what a vertical marketing system is and identify the types of vertical marketing systems.
d.
Discuss the need for wholesalers.
e. Identify the major types of wholesalers and describe the services they perform for retailers and
manufacturers.
f.
Distinguish among the major types of retail outlets.
g.
Explain the wheel of retailing hypothesis.
h. Identify the categories of shopping centers and the factors that determine how shopping centers are
classified.
i.
16.
Explain the five most important physical distribution activities.
Analyze the promotion of products and services.
a.
Understand the role of promotion.
b.
Explain the purposes of the three types of advertising.
c.
Describe the advantages and disadvantages of the major advertising media.
d.
Identify the major steps in developing an advertising campaign.
e. Recognize the various kinds of salespersons, the steps in the personal selling process, and the major
sales management tasks.
f.
Describe sales promotion objectives and methods.
g.
Discuss the types and uses of publicity and the requirements for effective use of publicity.
h.
Identify the factors that influence the selection of promotion-mix ingredients.
17.
18.
Explain government assistance, regulation, and taxation of business.
a.
Summarize the types of bankruptcy and how they are initiated and resolved.
b.
Discuss the ways in which government can assist business firms.
c.
State the reasons for (and content of) the major federal antitrust laws.
d.
Describe how the federal government regulates natural monopolies.
e.
Summarize the government's response to the current deregulation movement.
f.
Identify the various taxes through which the federal, state, and local governments are financed.
Use technology to locate current articles and write summaries.
a.
Use the Internet to access online databases.
b.
Locate appropriate articles in business periodicals archived in the databases.
c.
Read the articles online and print/email a copy for the instructor.
d.
Use a word processor to write three short papers over the articles using the instructor's format.
e.
Submit papers electronically through WebCT.
Course Content:
Students in all sections of Business Principles will be required to do the following:
1. Students will use the online databases to research three business-related topics assigned by the instructor
and write a two-page paper on each topic.
2.
Students will read assigned sections in the text and complete online quizzes covering that material.
3.
Students will complete online objective exams which include a written essay portion.
Methods of Instruction/Course Format/Delivery: This course is offered in the traditional classroom and over
the Internet. Students in the traditional class and in the Internet class will have access to this course via Canvas,
a learning management system. Students in the traditional class will meet regularly for lecture over the material.
Students in the Internet class will only be required to meet with the instructor for testing; however, Internet
students are always welcome to attend the traditional class (especially for exam reviews).
All quizzes, article summaries, and exams will be submitted through Canvas. After an assignment has been
graded, the student will be able to view his or her grade by returning to the exercise or by clicking the Grades
link in the left banner. Students will have limited review of the answers to the exams, but they will always be
able to view the score. Your work will normally be graded and posted within two days following the deadline.
Students in both the traditional and Internet classes should use e-mail within Canvas to communicate with the
instructor. Using Canvas email gives you access to the instructor and other classmates without having to
remember or type email addresses-you just select a name from the list. If you are not able to contact your
instructor using email in Canvas, you may use his or her Panola College email address. Panola College
instructors attempt to respond to all email within 24 hours. Please always include a subject line and your name
in your email.
Assessment:
The following items will be assigned during the semester and used to calculate the student's final grade:
ONLINE QUIZZES
Approximately 10-15 quizzes will be given during the semester. The quizzes will be given online and you may
use your textbook to complete them. Each quiz will have a deadline and failure to complete the quiz by the
deadline will result in a zero for that quiz. The normal quiz includes ten true/false and multiple choice
questions; incorrect answers will count 10 points each. The two lowest quiz grades will be dropped at the end of
the semester.
ARTICLE SUMMARIES
Periodically throughout the semester, you will be asked to write essays concerning subject matter recently
addressed in your reading. You will be given an outline to follow and asked to review an article provided by the
instructor or located in the Library databases. There is no charge to use the databases on campus or from home
since it is a Panola College subscription. Details for how to access the databases will be provided during the
semester. These assignments must be typed in an attractive format and free of grammatical errors.
EXAMS
Five exams will be given during the semester. All tests will be administered by a proctor at the Carthage,
Center, or Marshall sites for Panola College students. A Virtual College of Texas student will be able to take
proctored exams at the college he or she currently attends. If you are unable to take a test when it is scheduled,
you must reschedule the test with the instructor prior to the testing date. An excused absence and makeup test
may be granted for sudden illness or unforeseen circumstances.
Course Grade:
The grading scale for this course is as follows:
Online Quizzes - 20%
Article Summaries - 20%
Exams - 60%
There are no makeup quizzes given. Article summaries are due as assigned and 10 points will be deducted for
each day work is late. All of your grades including a mid-semester and final grade will be posted to Grades in
Canvas.
Texts, Materials, and Supplies:
Business, 11th Edition (loose-leaf format), 2012, Pride, Hughes, and Kapoor, South-Western Cengage
Learning, (ISBN: 1111526206).
Access to a computer, a word processor, and the Internet.
Other:
For current texts and materials, use the following link to access bookstore listings:
http://www.panola.edu/collegestore.htm
For testing services, use the following link: http://www.panola.edu/dl/testing.html
Revised Summer 2011
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