Case study - Events and Venues - Dine at the
We wanted to sound very professional. PH Media
Group’s service does this.
Jenny Mason
Marketing Manager
Dine at the Mansion
venues
:
a taste of success with On-Hold
Marketing
:
Dine at the Mansion wanted its On-Hold Marketing to sound professional and promote the unique features of its luxury events business, operated from a Grade-II classical building in Roundhay
Park, Leeds. Their production now helps the company cross-market the wider Dine group, generating interest in other services while reinforcing the Mansion’s status as an elegant, exclusive venue.
A great marketing investment.
Jenny Mason
Marketing Manager
Dine at the Mansion
challenge
Promote a unique brand identity. Dine at the Mansion draws on the Dine brand, yet has an identity of its own tied to its unique premises. Dine at the Mansion sought to position itself accordingly and consistently across all channels. The last missing piece was its audio channel.
solution
An inspiring production for an aspirational venue.
Dine at the Mansion’s dedicated Audio Branding Consultant oversaw the production of an expertly crafted On-Hold Marketing script, and the selection of a brand-appropriate voiceover and music track.
This ensured the creation of an On-Hold Marketing production that precisely met their needs.
result
On-Hold Marketing that hits the spot. The exceptional experience and service delivered by Dine at the Mansion now starts well before a guest arrives. In fact, it now starts as soon as a potential customer rings for information or to make a reservation, with a warm welcome that’s a taste of what’s to come.
benefits
• Enhanced hospitality
• Brand promotion
• Callers well informed
• Brand synergy
• Cross-marketing opportunities
• Enquiries increased
We wanted to deepen callers’ knowledge of the company – and of the Dine group as a whole. We felt
On-Hold Marketing would be a good medium to promote the company as it’s a softer way to connect with and inform our customers. We also wanted to come across as very professional and hoped people would be motivated to enquire further. PH Media
Group not only served up what we wanted, but earned five stars in our books.
Jenny Mason
Marketing Manager
Dine at the Mansion
PH Media Group - case study | London +44 (0)207 496 3900 | Manchester +44 (0)161 877 2253 | info@phmg.com
