2012 Third Quarter
www.ifdaaz.com
Upcoming
Events
October 13th
Tableau Cinq! at the Phoenician
“A Night at Moulin Rouge”
October 25th
Experience the Benefits
of Membership hosted by
Designer Wholesale, G3
Construction & Miranda
Delivery
Be a part of the excitement when 3 guest judges will
vote on the IFDA Tableau Cinq 2012 table designs!
November 14th
Valley Light Gallery CEU Event
November 29th
TBA
December 14th
Holiday Luncheon
AND DON’T MISS…
October 18th
The 2013 Sherwin-Williams
Colormix Forecast
Windsor
Smith
Renown Interior Designer,
liaison for Kravet
Robert
Black
Fashion by
Robert Black
Erika
Monroe-Williams
Television News Personality,
Show Host
November 7th
The ADC Fall Market
with Juan Montoya
Buy your ticket now at
www.ifdatableau.com
IFDA MISSION STATEMENT: International Furnishings and Design Association is the only all-industry
association whose members provide services and products to the furnishings and design industry. IFDA is
the driving force, through its programs and services, that enhances the professionalism and stature of the
industry worldwide.
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
1
NEW! AZ Foothills Magazine is the
new Media Sponsor for IFDA AZ!
The IFDA AZ is pleased to announce that AZ Foothills Magazine is the
new media sponsor for Tableau & IFDA AZ!
And, we are very excited to have them as a Tableau Cinq Table
Sponsor...Welcome AZ Foothills Magazine!
The ad to the right will run in the next issue of AZ Foothills Magazine,
check us out!
Email Changes continued on page 13
Starting November 1st, all emails coming from the chapter will have new email addresses.
To make sure that you receive the chapter emails after this change, we recommend that you add the following item to
your address book or contact list: Name: IFDA Newsletter Email: newsletter@ifdaaz.com
New VP of Membership and Retention
We are pleased to announce that Karen Mandarino is the new VP of Membership and Retention!
We will miss Paula but know Karen will do a great job in filling those shoes!
Welcome Karen!
You can reach Karen at membership@ifdaaz.com or 480-332-6919
IFDA 2012 Board of Directors
President: Karen Egan, president@ifdaaz.com
Recording & Corresponding Secretary:
Becky Goldwasser, secretary@ifdaaz.com
Treasurer, VP/Fellows: Jan Herwick, treasurer@ifdaaz.com
VP/Communications & Directory:
Terri Welch, communications@ifdaaz.com
VP of Fundraising & Tableau Chair:
Tina Mellino, tmellino@cox.net
2
IFDA AZ Board
meetings are held
the second
Tuesday
of each month!
VP/Membership & Retentions:
Karen Mandarino, membership@ifdaaz.com
VP/Partners: Jan Braden, partners@ifdaaz.com
VP/Programs: Celia Schauble, events@ifdaaz.com
Telephone Tree: Joy Gentner, joygentner@hotmail.com & Darlene Polk,
darpolk@hotmail.com
Chapter Advisor: Sue Ann Aronson, advisor@ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Don’t Miss the Arizona Design Center Fall Market
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
3
Partner News
We are pleased to announce the introduction of the Perfect Palette Travel Kit. This travel size version of the Perfect
Palette color library contains everything the professional designer and architect will need for selecting our Perfect
Palette colors in a smaller version.
BACKGROUND
Based on market research with numerous designers and architects as well as employees, we realized the need to
have a travel size version of the Perfect Palette color library. Many firms do not have the space for the full size color
library and a travel kit would allow for the Perfect Palette to still have a presence in these firms. Also, those designers
and architects who travel quite a bit and need our colors on their jobsites have requested the color library in a
smaller format. This travel kit is the result of all this research.
KIT SPECIFICS
The travel kits contain 9 fan decks that correspond with the 9 color library binders in a carry case for easy travel. It
also includes room to place the Perfect Palette color album and fan deck if your customers have these tools. It also
contains space for future expansion. Photographs are included below for your reference:
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Partner News
The AZ IFDA Congratulates Industry Partner, Paul
Connolly of Sundrea Design Studio, a recipient of the
2012 International Landscape Design (APLD) Awards!
Landscape designs were submitted from across the United States, and from several other
countries. Criteria used to evaluate submissions included project impact, creativity, technical merit
and planting design. Judges awarded seven Gold Awards and nine Merit Awards at this year’s
competition. Paul received a Gold Award for his Saguaro Vista project in Tucson, Arizona as
well as the Distinctively Better Plant Design Award, which is presented to the Designer who
best demonstrates a mastery of planting design.
The Saguaro Vista Design Concept
The homeowner contacted me to create a landscape design
for their new home. The pool and spa were already under
construction, but other than that it was a clean slate. The
property sits on a narrow ridge line that slopes drastically
down to shallow canyons along the front and back of
the house. I wanted to create a design that incorporates
elements of the house and elements of the natural
surroundings to seamlessly meld the house into the desert.
The hardscape design incorporates patterns, shapes,
colors, and textures from the architecture that reach out
into the desert. Taking advantage of the elevation change,
I designed retaining walls and imported soil to create a
sort of negative-edge landscape. The softscape design
incorporates patterns, shapes, colors, and textures from the
desert that jump into the landscape and flow organically
and informally through the rigid geometric contemporary
architecture. This play and interaction between the
natural and architectural elements allows the landscape
to transition harmoniously from house to desert. Most of
the plant selections are low shrubs and groundcovers, not
exceeding 30” high, allowing unobstructed views. Native
species of saguaros and ocotillos were added to provide
vertical interest without blocking views.
Before
After
Three cisterns collect and store a total of 5,100 gals of
rainwater, which is then used to irrigate the landscape
year-round. The tanks are hidden off the master bedroom
patio, underneath the new landscape. An evapotranspiration
irrigation controller measures temperature, humidity and
wind; and automatically adjusts the watering schedule daily. The plant selection consists of mostly native species
and some species from other deserts which are well
A rain-sensor will shut the controller off during rain.
adapted to our Sonoran Desert. Plants were carefully
chosen and placed so their mature growth size would fit
the space, greatly reducing maintenance.
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
5
Partner News
Wallpaper - Its not what your mother remembers
Far from chickens and teapots, today’s wallpaper is dressing the walls
in the finest homes. The products that are on the market today add
such sophistication to rooms - we have found that our customers are
embracing this fast evolving trend. Most now feel that their rooms are
not complete until the walls are dressed.
In addition to the traditional material, materials such as wood, metal,
mica, feathers, glass beads and many others are now being used to
create sophisticated and amazing interiors. There is even a product
that is a linen base that has a magnetic component which can be used
in a variety of ways. We recently used it in a hobby room on one wall,
and it was a huge success.
We have found that people really have to feel and experience what
paper brings to a room; we have used many different papers in the
store to highlight the options.
We have an extensive selection of wall coverings as well as install shots
which helps the client realize the possibilities. Designers are always
welcome to use our library and take samples. Stop by and see the new
world of wallpaper.
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Member News
Is Pinterest Right For Your Business?
By Charlene Kingston VP of Social Media/IFDA Board 2012
Pinterest is the social media tool getting a lot of attention these days. Many people are jumping into Pinterest without
understanding how it works or how it can help your business.
Over the last few months, I’ve conducted three free webinars on Pinterest to teach our chapter members and
partners how to harness the power and popularity of Pinterest for your design business. I’m going to continue to offer
these webinars in the future because I believe that Pinterest can really help you.
Here’s the basics you need to know about Pinterest and some ideas for how to incorporate it into your design
business.
What Is Pinterest
Like many social media tools, Pinterest is hard to explain. It’s a little bit like a mood board where you pull together
samples and inspiration for a project. It’s also a little bit like the front of your fridge where you stick important things
you know you will need later.
Pinterest is a visual bookmarking tool that allows you to collect pictures you find online and from other Pinterest
users. You add pictures to boards that you organize by topic. You can use any categories that make sense to you.
Some people organize by color, others by room, others by technique or material, and still others by style. In other
words, there are no rules.
The process of adding a picture is called pinning. Each picture is called a pin.
How People Use Pinterest
People pin a wide range of things on Pinterest, but mostly, they pin things they would like to have or do. Pinterest is
where they go to do practical planning or just dream about the future. For example:
• Someone planning a wedding might have boards for rings, dresses, bridesmaid dresses, reception table ideas, and honeymoon destinations.
• Someone dreaming of a kitchen remodel might have a board for cabinet ideas, islands, lighting, backsplash tiles, and appliances.
• Someone dreaming of a backyard remodel might have a board for flowers, trees, patio surfaces, fire pits, paving
choices, hot tubs, and furniture.
But Pinterest is about more than just collecting pictures.
Each picture, or pin, also has a link back to the website or blog where it came from. This mean that anyone using
Pinterest can click on any photo to travel directly to the website or blog where the picture came from.
Pinterest and Your Business
Here’s where Pinterest gets useful for your business.
You can pin photos from your own website and blog to a Pinterest board where you highlight your own work. Anyone
who sees your pictures can repin them, meaning that they copy your pictures to their own boards. Now, even more
people can see your photos, and if they want to learn more, they can click on them to visit your website or blog.
Another way you can use Pinterest is to create idea boards for your clients and potential clients. It’s great when your
clients show up with torn magazine pages so they can show you what they want. Why not use Pinterest to collect
pictures for them? Send new clients to your Pinterest boards to get inspired by the beautiful photographs you have
collected from other Pinterest users and your own research online.
Pinterest is more than just hype. It can be a practical tool to help you highlight your work and inspire your clients. It
can also drive traffic to your website and blog, and might even land you a new client. So what are you waiting for?
Give Pinterest a test drive.
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
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Tableau News
The IFDA AZ President Karen Egan had a vision...
A Teddy Bear display that was to be reminiscent of children’s
building blocks but instead of letters, the blocks would have
photos of the children of Ryan House on them!
Ryan House provided photos and Loyd Parker started by
designing the display on SketchUp. While looking in the phone
book to locate cardboard boxes, he found Sound Packaging,
custom box manufacturers! He spoke with Mark Rockers from
Sound Packaging and, yes, they could accommodate our
needs. Best of all, when Loyd mentioned that the project was to
benefit Ryan House, Mark graciously donated the boxes!
Not long after, a select group of IFDA members and partners
gathered at Kim Grantham’s house and began painting the
boxes. The paint was graciously donated by Dunn Edwards,
another IFDA partner.
Anxious to see the blocks assembled with the photos of the
kids, the group quickly taped them together and stacked them.
Karen’s vision was coming to life.
Suzanne Whitaker was to bring the boxes to life using her talent
& creative painting techniques. They were folded flat and loaded
into her car so she could complete the vision in her studio.
The result is amazing and a special thanks goes out to all who
contributed their time, talents, products and money to make
bring this vision to reality!
Be sure and see them in person at Tableau Cinq, Saturday,
October 13th at the Phoenician!
From L to R: Debbie Ryan, Kim Grantham
(holding bear), IFDA, Interior Sewing by
Kim; Loyd Parker, IFDA, Loyd Parker Design
- Custom Modern Furniture; Rosa Harvan,
IFDA, Draperies and Slip Covers by Rosa
and Suzanne Whitaker, Passion for Murals.
8
Thanks again to
Mark Rockers of Sound Packaging
260 N Roosevelt Ave.
Chandler, AZ 85226
480-940-2010
The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Tableau News
Participating Designers
Jan Braden of
All About Foliage
Karen Mandarino of
Bella More Interior Design
Sherri Briles of
Biltmore Shutter Company
Mark LaPalm of
Blue Desert Interiors
Debra May Himes of
Debra May Himes Interior
Design & Associates
Photo Not
Available
Terri Welch of
Interiors to a T!,
Assisting Debra May Himes
Trish McNamara of
Indus Design Imports
Karen Egan of
Karlee Enterprises
Kathleen Tinkler of
Kathleen Tinkler Evening
Wear
Laura Kehoe of
Laura Kehoe Design
Photo Not
Available
Bobbie Champagne of
The Linen Tree
Geri Belford of
the Linen Tree
Jill Christenholz of
Maverick Designs
Lito Morin of
Morin, Martin Design Group
Martin Joseph of
Leslie Colvin of
Morin, Martin Design Group Room for a View
Erin Stapp of
Maverick Designs
Adrienne Hart of
ModaScapes Interior Design
Paul Connolly of
\Sundrea Design Studio
Vicki Smith of
Today’s Interiors
Learn more about the 2012 participating designers by visiting
http://www.ifdatableau.com/learn-more/participating-designers/
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
9
Member News
The IFDA Welcomes its Newest Member
WF Vision
2013 Design
Competition
Dear Window Fashion Designers and
Workrooms,
We invite you to enter your fabulous projects
into the Window Fashion Envision Design
and Ingenuity Workroom Competitions for
2013! There is nothing like the thrill of having
your name called at the Awards Ceremony
which will be in fabulous New Orleans
on April 19th at the International Window
Covering Expo, VISION ’13!
Ron Kessler of
The Pull Out Shelf Company
Ron’s motto is Bring Out the Best in Your
Cabinets. Whether they’re brand new or as old as
your home, they can make your existing cabinets
more functional, accessible and easier to use
with sliding cabinet shelves. Once they build
and install Pull-Out Shelves in your home, you’ll
wonder how you got along without them. “You’ll
love your new Pull-Out Shelves. I guarantee it!”
Ron B. Kessler President/CEO
You can contact Ron at
520-299-2402
rkessler@pulloutshelfusa.com
www.pullloutshelf.com
All winners are recognized at the Awards
Ceremony, have their winning projects
featured in Window Fashion VISION
magazine, and will be featured as the
Window Fashion of the Week on
wf-vision.com. Press releases are supplied
for you to send to your local media. It’s a
wonderful opportunity to be recognized for
the amazing work you do.
This year, we’ve made entering VERY easy,
and cost of entry is only $45 per entry.
Make it your goal to be a winner in 2013!
For Official Rules and Regulations & Entry
Form, please visit
http://www.wf-vision.com/DesignCompetition
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Cupcake Social at Floorstyles with Sweet Jonez Rockin’ Cupcakes!
We cooled July off a bit with ice cream and cupcakes from Sweet
Jonez Rockin Cupcakes hosted by Floorstyles and Pentimento!
A fun time was had by all as we mixed, mingled and tasted
some truly original cupcake flavors. We also enjoyed the new
Stanton Carpet - Anywhere Collectionlighting fixtures sprinkled around Floorstyles. What a treat to have
Pentimento as a partner with their custom lighting manufactured
Outdoor carpet and rugs that look like
right here in Arizona!
they should be indoors
Sun–safe & washable
A special thanks to all that indulged and Floorstyles & Pentimento
for hosting!
2732 N. 68th St. #4
Scottsdale, AZ 85257
480 421-0221
www.stantoncarpet.com
Kris Stamatis
Also shown at Floor Styles
ifdaaz.com
68th Design District
2732 N 68th Street Suite #4
Scottsdale, AZ 85257
showroom | studio | factory
737 W 2nd Ave | Mesa, AZ 85210
phone 480 962 1918
1 855 223 5500
www.pentimentoinc.com
www.floorstyles.com
toll- free
ern
Events Recap
2928 N. 70th Street
Suite B
Scottsdale, AZ 85251
Phone 480-970-3151
Fax
602-840-0446
kris@efashionfloors.com
www.efashionfloors.com
To the Trade Only
26540 N. Scottsdale Rd.
Scottsdale, AZ 85255
Arizonafineartexpo.com
(480) 837-7163
The quarterly news of the IFDA Arizona Chapter
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Event Recap
The 2012 Membership Drive at Pacific Manufacturing
was a huge success!!
The Pacific showroom is a great place to mix, mingle and even learn a few new things!
Thanks to all who attended.
We look forward to welcoming our new members as we see them at our upcoming events!
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
Sales
Please start using these emails to reach board members, and stop using their personal email
accounts. We’ll make sure that the right person receives your email based on your request.
Over time, as board members
change, you can keep using the
same email address to reach the
person who currently holds the
board position.
Starting 1 November, all board
members will be using their new
email address.
Position
President
President-Elect
Advisor
Secretary
Treasurer
Membership
Events
Communications
Partners
Social Media
Student Liaison
New Email
president@ifdaaz.com
president-elect@ifdaaz.com
advisor@ifdaaz.com
secretary@ifdaaz.com
treasurer@ifdaaz.com
membership@ifdaaz.com
events@ifdaaz.com
communications@ifdaaz.com
partners@ifdaaz.com
socialmedia@ifdaaz.com
students@ifdaaz.com
Becky Goldwasser
Sales
Currently Held By
Karen Egan
(vacant)
Sue Ann Aronson
Becky Goldwasser
Jan Herwick
Karen Mandarino
Celia Schauble
Terri Welch
Jan Braden
Charlene Kingston
Shanti Rose
Email Changes continued from page 2
We are pleased to announce that IFDA-AZ has new email addresses for our board members.
Becky Goldwasser
We created these accounts to make it easy for you to reach us.
7 1 2 5 E. M e r c e r L n.
S c o t t s d a l e, A z 8 5 2 5 4
sales@valleylights.com
Phone: 480-948-5030
Fax:480-922-9872
Has your contact information changed? Or
to submit articles for the quarterly Industry
Focus newsletter
Contact:
Terri Welch, VP Communications & Directory 1 2 5 E. M e r c e r L n.
e-mail: 7communications@ifdaaz.com
S c o t t s d a l e, A z 8 5 2 5 4
phone:
602-989-2604
sales@valleylights.com
Phone: 480-948-5030
Fax:480-922-9872
Specifications:
Acceptable ad formats are eps, jpg, tiff or pdf. Native
files in Adobe Creative Suite also acceptable if fonts are
outlined and files saved at 300 dpi.
Industry Focus Ad Rates:
Business Card (3.5” x 2”) $75
¼ Page (3.75”W x 4.75”L)
$150
½ Page (7.5”W x 4.75”L) $300
½ Pg Back Cover (7.5”W x 4.75”L) $375
Full-Page (7.5”W x 10”L) $600
Please email your comments to
info.ifda@yahoo.com
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
13
Stanton Carpet - Anywhere Collection
Outdoor carpet and rugs that look like
they should be indoors
Sun–safe & washable
2732 N. 68th St. #4
Scottsdale, AZ 85257
480 421-0221
www.stantoncarpet.com
Shown in photo is the Winslow pattern
www.floorstyles.com
Paul Connolly, APLD
Certified Landscape Designer
Establishing relationships between
people, architecture and nature
TUCSON
•
PHOENIX
520.302.7441
www.sundreadesignstudio.com
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com
6939 E. First Ave, Scottsdale
480-946-1006
PalavelaHome.com
Visit our 3,400 sq. ft. showroom to find
furniture, lighting, fabrics & accessories!
Your stocking dealer for creating beautiful interiors.
Also shown at Floor Styles
68th Design District
2732 N 68th Street Suite #4
Scottsdale, AZ 85257
| studio | factory
737 W 2nd Ave | Mesa, AZ 85210
phone 480 962 1918
toll- free 1 855 223 5500
www.pentimentoinc.com
showroom
ifdaaz.com
The quarterly news of the IFDA Arizona Chapter
15
Arizona Chapter
PO Box 15154
Scottsdale, AZ 85267-5154
DID YOU KNOW???
IFDA membership includes some great benefits: Health and business insurance,
discounts on numerous retail purchases including FTD purchases, Car rental services,
Office Depot, Geico Insurance and much more.
Visit IFDA.com for more information on how membership benefits
YOU...
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The quarterly news of the IFDA Arizona Chapter
ifdaaz.com