ToysRUs® Announces Plans to Open 600 ToysRUs Express Stores in Mall…f ToysRUs Locations Nationwide for 2010 Christmas Season | Reuters
10/1/10 12:26 AM
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Toys"R"Us® Announces Plans to Open
600 Toys"R"Us Express Stores in Malls
and Shopping Centers, Doubling the
Number of Toys"R"Us Locations
Nationwide for 2010 Christmas Season
Thu Sep 9, 2010 5:00am EDT
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Toys"R"Us® Announces Plans
to Open 600 Toys"R"Us Express
Stores in Malls and Shopping
Centers, Doubling the Number of
Toys"R"Us Locations Nationwide for 2010
Christmas Season
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Toys"R"Us Express Openings Create 10,000 Jobs
Nationwide in Advance of Traditional Expansion of
Workforce for 2010 Holiday Season
Following Success of Express Store Initiative in 2009,
Company Opens More Than Six Times As Many
Temporary Locations, And Introduces Eight
Permanent Outlet Stores
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PR Newswire
WAYNE, N.J., Sept. 9
WAYNE, N.J., Sept. 9 /PRNewswire/ -- Toys"R"Us® today
announced plans to operate approximately 600 Toys"R"Us Express
stores in malls and shopping centers nationwide during the 2010
Christmas season, in addition to its 587 full-size Toys"R"Us stores in
the United States. The major expansion of the Toys"R"Us Express
http://www.reuters.com/article/idUS78233+09-Sep-2010+PRN20100909
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ToysRUs® Announces Plans to Open 600 ToysRUs Express Stores in Mall…f ToysRUs Locations Nationwide for 2010 Christmas Season | Reuters
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the United States. The major expansion of the Toys"R"Us Express
initiative will double the number of Toys"R"Us locations available for
holiday shopping needs as the company asserts its authority position
by making itself even more convenient for customers. This sizeable
rollout of pop-up stores represents an additional 2.4 million square
feet of toy-selling space for the holiday season.
"By doubling the number of Toys"R"Us locations nationwide, now
more than ever we will be available when and where customers want
to shop with us this holiday season," said Jerry Storch, Chairman
and CEO, Toys"R"Us, Inc. "We are pleased that this significant
expansion of our Toys"R"Us Express initiative also creates
thousands of new jobs beyond our usual seasonal workforce build."
Last year, the company operated its first pop-up stores with nearly
90 Toys"R"Us Express locations across the country, many of which
have remained open through 2010. This year, Toys"R"Us will open
more than six times the amount of these approximately 4,000square-foot locations. New Toys"R"Us Express locations began
opening in June in malls and shopping centers nationwide, and will
continue to open through early November. Approximately 300 of
these locations have already opened, spanning the country from
Federal Way, WA to Saugus, MA. Similar to last year, the company
will look for opportunities to keep select stores open following the
holiday season.
Toys"R"Us Shops at Babies"R"Us® Stores Nationwide
In addition to the 600 Toys"R"Us Express locations, the company's
more than 260 Babies"R"Us® stores nationwide will again offer a
wider selection of toys for the holiday season. When searching for
toys featuring kids' favorite characters from Toy Story 3, Cars,
Sesame Street and Thomas the Tank Engine, parents will find a
wide assortment of infant and preschool items from Fisher-Price®, VTech®, Playskool®, LeapFrog® and Crayola® while shopping
Babies"R"Us. The toy shop within the store will feature Toys"R"Us
signage so shoppers can easily locate the must-have gifts of the
holiday season.
Toys"R"Us Express Openings Create 10,000 Jobs Nationwide
for 2010 Holiday Season
With the opening of 600 Toys"R"Us Express locations this year,
http://www.reuters.com/article/idUS78233+09-Sep-2010+PRN20100909
Page 2 of 5
ToysRUs® Announces Plans to Open 600 ToysRUs Express Stores in Mall…f ToysRUs Locations Nationwide for 2010 Christmas Season | Reuters
10/1/10 12:26 AM
Toys"R"Us is hiring approximately 10,000 associates nationwide to
staff these stores to help parents and holiday gift-givers find the right
toys for the children in their lives. Employees are being hired for
these stores in advance of, and in addition to, the company's
traditional holiday workforce expansion for its full-size stores. At
Toys"R"Us Express locations, customers will find the enhanced
service and expertise they expect from Toys"R"Us as THE toy
authority.
Positions are still available in Toys"R"Us Express stores for
supervisors and sales associates. Those interested in applying for a
position at a Toys"R"Us Express store near them should visit
Ruscareers.com.
Express Store Initiative Leads to Eight Permanent Outlet Stores
Over the summer, Toys"R"Us Express stores at Sands Shopping
Center in Oceanside, NY; Citadel Outlets in Commerce, CA;
Woodbury Common Premium Outlet in Central Valley, NY and Great
Mall of the Bay Area in Milpitas, CA that remained open following the
2009 holiday season were converted to permanent Toys"R"Us Outlet
locations. Additionally, the company has opened permanent outlet
stores in Gurnee Mills in Gurnee, IL; Philadelphia Premium Outlets in
Limerick, PA; and Orlando Premium Outlets in Orlando, FL. An
eighth outlet location in Jersey Gardens in Elizabeth, NJ will open
later this fall.
The approximately 5,000-square-foot Toys"R"Us Outlets feature a
wide selection of value-oriented products unique to these locations,
as well as an edited assortment of the items available in full-size
Toys"R"Us stores.
Toys"R"Us Express and Outlet Store Products and Services
On-the-go parents, grandparents and last-minute shoppers looking
to purchase everything on little ones' wish lists in one quick trip will
find a convenient selection of playthings and perennial favorites at
the Toys"R"Us Express and Outlet stores, including dolls, action
figures and educational toys to fit every budget. Gift cards, among
the most popular items purchased at the Toys"R"Us Express stores
last year, are available with great new designs.
Customers can get a jumpstart on the holiday shopping season by
http://www.reuters.com/article/idUS78233+09-Sep-2010+PRN20100909
Page 3 of 5
ToysRUs® Announces Plans to Open 600 ToysRUs Express Stores in Mall…f ToysRUs Locations Nationwide for 2010 Christmas Season | Reuters
10/1/10 12:26 AM
signing up for the new Toys"R"Us Christmas Savers Club at any
Toys"R"Us store, including the Express and Outlet locations. This
program allows shoppers to set aside money with the added benefit
of earning a bonus, simply for saving early. Those who sign up for
the Christmas Savers Club between now and October 16, 2010 will
receive a three percent bonus based on the total funds they save.
Customers can save up to $2,500 per card, which means the most
aggressive savers can earn up to $75 on top of the money they load
on their cards. To maximize the amount of time to save for holiday
purchases, the bonus will be added to shoppers' cards on October
31, 2010, just in time for the kickoff of the holiday shopping season.
To learn more about the Christmas Savers Club program, shoppers
can visit Toysrus.com/ChristmasSaversClub.
In addition, customers shopping in the Toys"R"Us Express and
Outlet locations will have the ability to register for Rewards"R"Us®,
the company's customer loyalty program.
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ToysRUs® Announces Plans to Open 600 ToysRUs Express Stores in Mall…f ToysRUs Locations Nationwide for 2010 Christmas Season | Reuters
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