Gerry Yemen
Senior Researcher
University of Virginia, Darden School of Business
Phone: (434) 924-7193
E-mail: yemeng@darden.virginia.edu
As senior researcher at the Darden School of Business at the University of Virginia,
Gerry has interviewed protagonists and written or co-authored over 400 cases, teaching,
and technical notes featuring leading business executives nationally and internationally.
Her work in Deutsche Bank and the Road to Basel III earned the 2014 Case Centre
Award for best finance case. Decision-Making and Leading through Crisis was awarded
the 2014 Wells Fargo Award for Excellence in Course Material Development High
Impact. And Mauboussin Japan: A French Gem in Asia won the CCMP/Atlas-AFM Best
International Case 2014. She teaches case writing seminars and workshops in a variety of
American, European, Asian and Middle Eastern institutions using materials she has
written specifically on effective case writing.
Gerry is a member of the North American Case Research Association (NACRA) and
serves on the Darden Business Publishing Advisory Committee. She earned her BA from
the University of Virginia and MA at McGill University and joined Darden in 1998.