RTO Summit
How Emirates is leading the trend
Name: Bruce Beckman
Date: November 16, 2015
Agenda
Emirates Overview
Where We Fly
Emirates Product Innovation
Summary
Emirates Overview
• Founded in 1985 after Gulf Air reduced service to Dubai
• Required to operate independent of government subsidies
apart from the $10 Million initial start-up capital
• Today, Emirates is one of the world’s fastest growing, and
the largest airline by international RPKs
• 147 destinations in 79 countries across 6 continents
• More than 420 daily flights from Dubai
• Over 62,000 staff from over 165 countries
• Largest non-aligned airline, leveraging commercial
cooperation to enhance network coverage with any carrier
regardless of alliance groups
Unprecedented Success Story
1986
2006
2013
3
72
134
3
80
191*
Destinations
Fleet
80,000
18 million 39.4 million
Passengers
One of the world’s fastest growing, and the largest airline by international RPKs
Emirates 2020
• 70 million passengers
• Strategic location of Dubai: access to almost 90% of the world’s
population with non-stop flights
• Dubai Int’l airport doubling from 24.8 million in 2005 to 47.2 million in
2010
• Expo 2020
Expansion in the Air
• 80% of the world’s population lives within an 8 hour flight of Dubai
• The global long-haul connection center of international air travel has shifted
from Europe to the Middle East
7 billion
people
5.7 billion
people
Route Updates:
MCO-DXB launched 01 September 2015
FLIGHT SPECIFICS
 Daily Boeing 777-200LR with 8 F-Class suites / 42 lie-flat Business Class seats / 216 Economy Class seats
 Orlando will be Emirates’ tenth USA gateway
MCO → DXB: EK220
Departs MCO Terminal B at 2:20 PM
Arrives DXB Terminal 3 at 12:30 PM (next day)
Total flying time 14 hours 10 minutes
DXB → MCO: EK219
Departs DXB Terminal 3 at 3:50 AM
Arrives MCO Terminal B at 11:40 AM (same day)
BENEFITS
Total flying time 15 hours 50 minutes
I. The first and only direct Orlando-Dubai service
II. Award-winning premium class product
III. Seamless connections onto many destinations in the US, the Caribbean
and South America through JetBlue’s regional hub in Orlando, serving
serves 24 cities including San Juan in Puerto Rico; Bogota, Colombia and
Nassau, The Bahamas
IV. Connections available to 125 destinations beyond DXB in
the Middle East, Indian Subcontinent, Africa, Far East and Australasia
Emirates Route Map – April 2015
- Over 169,000 Seats per Day
Route Map – USA to India
ORLANDO
9
We believe anything is
possible
Insight into Innovation
29 across network + 3 in DXB
Special product for children
Stay connected: Wi-Fi
Skywards
No of Channels on ICE >1800
Fully flat beds
ice TV Live
Shower Spas
Chauffeur-drive service
We inspire conversations
A380 – Redefining Travel
Skywards – Our Airline Partners
US Partnerships –
jetBlue, Alaska Airlines, Virgin America & Sun Country
jetBlue
•
Members of Skywards can earn miles on jetBlueoperated flights and also redeem miles for flights to any
of jetBlue’s destinations. Similarly, members of jetBlue’s
TrueBlue loyalty program can earn points for Emiratesoperated flights worldwide.
Virgin America
•
Emirates Skywards members can earn and redeem
miles on Virgin America flights. Virgin America Elevate
members can earn and redeem Elevate Points on
Emirates flights. Redemption limited to Economy and Business Class,
First class exempted on both carriers
Alaska Airlines
•
Emirates Skywards members can earn and redeem on
Alaska Airlines Mileage Plan miles when they fly to any
of Emirates' destinations worldwide. Emirates Skywards
members can also accrue miles across the Alaska
Airlines’ network.
Sun Country Airlines
•
Emirates recently signed an interline agreement with Sun
Country Airlines (SY) based in Minneapolis (MSP). Sun
Country operates an all economy class fleet of brand
new Boeing 737-300NG aircraft and connects
Minneapolis – St. Paul, perfectly with some Emirates US
gateways.
Summary: How does Emirates lead the
industry?
• Unprecedented success and growth due to geographic location of Dubai
• Fly where the people are- connect global population centers through Dubai
• Product innovations aimed at maximizing the customer experience
• Independent of an Alliance so we can choose our own partners