October 2012
WELCOME TO NEW MET STUDENTS
Over 320 new students joined the 16 programmes
offered by MET. Many joined staff for lunch in the
first week where they met with current students
and then had the opportunity to take a boat trip
down the Thames. New MA Marketing and
Marketing Communications students competed in
their annual ‘Trainer Game’ and were awarded
prizes at the welcome dinner with staff.
We also welcome 75 students joining us from
MHMK Macromedia University for Media and
Communication (Germany), SciencesCom (France)
and Yunnan University (China).
STUDENT SUCCESS
Tove Nordstrom a BA Public Relations graduate
travelled
to
Istanbul,
to
receive
the
EUPRERA (European Public Relations Education
and Research Association) for the best PR
dissertation in Europe.
BA Events Management student Fleur van
Gramberg was awarded the 2012 Corporate Media
Associates Prize for the best dissertation among
students on the programme.
Lei LI, graduated from the MA in Marketing
Communications averaging over 80% in all
assessments and was awarded the Institute for
Promotional Marketing prize for best Marketing
Communications student.
RESEARCH
Good news that Jon Wilson was awarded his
Doctorate just before the summer vacation. Jon is
increasingly in demand as an expert on
faith-based marketing, and has been
appointed editor of the Journal of
Islamic Marketing.
He has been invited to chair events in
Croatia, Dubai, Iran, Malaysia, Serbia and
Singapore and been interviewed on Malaysian and
Indonesian TV. He also won the Emerald Publishing
Group Literati Network Best Paper Award for his
paper “The Challenges of Islamic Branding”.
In the last year alone, Jon has had published or
accepted eight journal papers including one coauthored with the well-known Danish marketing
academic Svend Hollensen.
Meanwhile, the Olympics provided a
unique opportunity for Peter Vlachos
Director of the London Centre for Event
Management to assess the impact of the
event on London businesses. The research
suggested that as few as one in five small
businesses experienced a positive outcome from
the Olympic Games whilst some larger companies
fared rather better. Visitors generally were so
impressed they were likely to visit London again.
Peter also spoke at two conferences – the JANET
Arts and Humanities Video Streaming Workshop at
the Royal College of Music, and the ESRC Seminar
Series on 'Youth Precarious Employment: State
and Policy Responses'.
Dr Kate Armstrong will be presenting
the findings of her HEA funded
research, MA Dissertation Supervision
Best Practice Study at a workshop on
17 October.
Elizabeth Booth, Senior Lecturer in Tourism
Management, featured daily on the Guardian
Online throughout the Olympics as part
of the Guardian Olympic Experts
Network project. Her blog follows
Russian gymnasts through the circuit
of competition, trials … and
tribulations and can be found at
www.rewritingrussiangymnastics.blogspot.com
Dr Katia Iankova, also a Senior Lecturer in Tourism
Management, is currently undertaking research
supported by the Higher Education and Innovation
fund (HEIF) in collaboration with IainCarruthers-Jones of the University’s
Centre for Innovation, Imagination
and Inspiration. The project is
entitled "An Investigation of the
success factors and the challenges facing newly
established businesses in low income London
boroughs.”
October 2012
Dr Catherine Kelly and her PhD student
Corinna Chin attended the Royal
Geographical Society conference in
Edinburgh, where Corinna's research on
the cultural and heritage aspects of
'Visiting Friends and Relatives' tourism
received excellent feedback. Catherine herself has
just had a paper accepted for the Journal of
Tourism and Recreation Research entitled
'Wellness Tourism: Retreat Visitor Motivations and
Experiences'.
EVENTS
Wayne Hemingway co-founder of the Red or Dead
label and also chair of both the South Coast Design
Forum, and Building For Life addressed a one day
conference on 19 Sept. The event, Crossovers, was
supported by the Arts Council and
led by James Kennell, Director of
the
University’s
Economic
Development Resource Centre. The
event brought together people
working in tourism, culture and
economic development to explore new ways of
collaborating and exploring how to turn ideas into
new businesses and get financial backing.
A workshop on Narrative in PR was held for the
Masters and third year undergraduate PR students
on 21 October at the Laban Dance studios in
Deptford. The students were joined by academics
from Greenwich, the University of Sussex and from
PR practitioners from Apco International, FTI
Consulting
and
the
Department
of
Communities. This is the second year that the
workshop has been held and it is attracting
growing industry interest.
Students from both undergraduate and
postgraduate marketing programmes got a unique
opportunity to advise Microsoft on the
development and launch of Windows 8.
News and updates for the next edition of METanalysis
should be sent to P.R.Holden@greenwich.ac.uk
PUBLICATIONS
Events
Management:
An
Introduction by Charles Bladen,
James Kennell, Emma Abson and
Nick Wilde was published by
Routledge and is proving to be a
success.
The book, 3 years in the making, is the first, multiauthored book in the field by a team of British
academics – and the first events management
book to be authored by academics from the same
university and department.
Coming UP
This academic year – 2012-13 – MET students will
be meeting…
 Colleen Harris, former press secretary to
Princes Charles, William and Harry.
 Tom Denford, founding partner of IDCOMMS
and Strategy Director at Modern Union.
 Professor Jeff French, founding director of the
National Social Marketing Centre and the
European Social Marketing Association.
 Colin Byrne, CEO, EMEA of world-leading public
relations agency Weber Shandwick
Students will also be preparing for the Advanced
Certificate from the Market Research Society, the
Diploma from the Institute of Direct and Digital
Marketing – and taking part in the IDM student
competition. PR students will be joining the
Chartered Institute of Public Relations.
New developments are in hand to strengthen links
with the CAM Foundation, the Chartered Institute
of Marketing, the Institute for Promotional
Marketing, the European Social Marketing
Association and the European Sponsorship
Association.
BIG PICTURE
The construction of London 2012: On time, under
budget, how? The first BIG Picture talk of 2012-13
will be given by Sir John Armitt, Chairman,
Olympic Delivery Authority on Wed 17 October
Lecture Theatre 002, King William Court at 5pm
Web http://bit.ly/METgreenwich
Marketing, Events & Tourism on Facebook: http://bit.ly/MEandT