February 2013
WELCOME TO NEW MET STUDENTS
Once again the department welcomes students
starting programmes in January and both ‘study
abroad’ students and those following Erasmus
programmes.
And students will soon be recruited for the new
International
Marketing
Communications
programme run jointly by ESCEM France Business
School at its Poitiers campus and the Marketing
team in the Business School. The programme
involves studying in both the UK and France and
successful candidates will be awarded two Masters
degrees - one from Greenwich and one from FBS.
This international programme provides students
with a competitive edge by demonstrating to
employers their ability to cope with the practical
and academic demands of mobility and
intercultural complexity in globalised business.
STUDENT SUCCESS
Adetola Bella and Valentina Pietrangeli have just
completed the MA in Marketing Communications
and as a consequence now have full-time jobs.
Adetola spent a week with a specialist online
agency, WebLiquid, as part of her course
Communications in Context and was then offered
a fulltime position with the company in her native
Nigeria. Valentina spent time with as part of her
Media Planning & Buying Course and has already
started as marketing manager there recently
visiting Greenwich to give the brief to the new
Media Planning & Buying students!
Azizul Hassan, recently graduated from the MA in
Tourism management had his dissertation
research on facilities management in a World
Heritage site published in the journal Tourism
Analysis. Azizul has also been accepted as a PhD
student in the Anthropology department at
Queens University.
BA Events Management graduate, Marcella
Seegoolam, recently landed a job at Total
Management, a leading Event and Lifestyle
Management company.
Total Management organises events at occasions
such as the Monaco Grand Prix, the Cannes Film
Festival, VIP Glastonbury and the Oscars Vanity
Fair Party and, most recently, the high profile
fashion fundraising gala 'Lingerie London'. For this
event they called on us to provide student
volunteers on work experience and has now
offered three paid graduate work opportunities.
RESEARCH
Dr Jithendran Kokkranikal, Senior
Lecturer in Tourism Management has
two papers in publication.
Kokkranikal, J., Antony, J., and Kosgi,
H., and Losekoot, E. (2013) “Barriers and
Challenges in the application of Six Sigma in
Hospitality Industry: Some observations and
findings”. International Journal of Productivity and
Performance Management.
Chettiparambil, A., and Kokkranikal, J. (2012)
Responsible Tourism and Sustainability – the Case
of Kumarakom, Kerala, India. Journal of Policy
Research in Tourism, Leisure and Events; Special
Issue: Tourism Planning, Vol. 4 (3), pp. 302-326
Congratulations to Dr Samantha
Chaperon who has just had an article
published in Annals of Tourism
Research, one of only two 4* rated
journals in the field. The paper
”Dependency
and
Agency
in
Peripheral Tourism Development” was co-written
with Professor Bill Bramwell from Sheffield Hallam
and considers the notion of dependency in
peripheral tourism development in relation to
human agency, strategic calculation and strategic
selectivity…all in the context of the Maltese
Islands.
Chaperon, S. & Bramwell, B. (2013) Dependency
and
Agency
in
Peripheral
Tourism
Development. Annals of Tourism Research. Vol.
40: 132-154.
Katia Iankova is acting as a reviewer of
heritage-related research papers for
the Tourism Management journal and
book reviews for the Sustainable
Tourism journal and for the Canadian,
bilingual journal Anthropologica.
February 2012
At the end of last term Philip Holden was
invited to contribute to the University of
Kent’s new postgraduate course on ‘The
Idea of Civil Society’. Philip is a member of
the Voluntary Sector Studies network
(VSSN) and the International Society for
Third-sector Research (ISTR) and presents on his
specialism in the social theory of Pierre Bourdieu.
Dr Kate Armstrong has had to defer the
presentation of her HEA funded research, MA
Dissertation Supervision Best Practice Study and a
new date will be announced this year. The reason?
She gave birth to a bouncing baby girl – Lily – so
congratulations!
SOCIAL MARKETING
Undergraduate students studying Social Marketing
have been set a challenge to address the underrecruitment of Black and
Minority Ethnic (BME) donors
to the bone marrow register.
According
to
Chrystyna
Chymera, the Trust’s Marketing Manager, White
Europeans in the UK have around a 90% chance of
finding a donor whilst BME patients only find a
match in 40% of cases. The students will be able
to present their solutions back to the charity and
along the way they will be helped by Senior
Lecturer in Marketing Philip Holden who is a
founder member of the European Social Marketing
Association (ESMA) and visits from experts
including Professor Jeff French, and Clive BlairStevens, both founders of the National Social
Marketing Centre and of ESMA.
COMING UP
Last term MA Marketing Communications students
got the opportunity to help South African based
social enterprise Natural Balance develop a
communications strategy for the UK market.
Their Wonderbag product is a foam-filled bag that
enables meals to be cooked using far less fuel. For
each bag sold in the UK, another one is given to a
family in the developing world, helping to alleviate
poverty, reduce time and money spent on fuel and
so help children attend school. The student team
producing the best plan will present to the
Wonderbag UK Marketing Manager in March.
Once again, final year undergraduates following
the Direct, Interactive and Digital Marketing
course will be entering the Institute of Direct and
Digital Marketing (IDM) student competition. They
have a lot to live up to as twice before Greenwich
students have been runners up and one took the
top prize.
PUBLICATIONS
Not quite a year on from publication
and
the
new
book
Events
Management by Charles Bladen,
James Kennell, Emma Abson and
Nick Wilde is now the second bestselling book in the 400 strong Routledge Sport and
Leisure section and the publisher is now keen to
commission the second edition.
AND MORE EVENTS MANAGEMENT SUCCESS .
The University of Greenwich has been chosen by
the International Association of Conference
Centres (www.iacconline.org) to be its partner
institution in Europe. The IACC’s cooperation with
Greenwich is, in part, based on the association’s
recognition of the work of MET Senior Lecturers
Rob Davidson (below centre) and Nick Wilde in
developing an innovative new course in Event
Venue Management.
As a result six
students on the MA
Events Management
programme
were
guests at the IACC
Europe Conference in
near Twickenham where Rob Davidson gave a
keynote presentation. Future joint projects will
include research into the education and training
needs of conference centre managers.
News and updates for the next edition of METanalysis
should be sent to P.R.Holden@greenwich.ac.uk
Web http://bit.ly/METgreenwich
Marketing, Events & Tourism on Facebook: http://bit.ly/MEandT