Securities and Exchange Commission of Pakistan 1 SECP • SECP established under the SECP Act, 1997 became operational in 1999 as successor to the Corporate Law Authority • It is mandated to administer and enforce laws pertaining to; • • • • • Corporate sector Capital market Non-Bank Finance Companies (NBFC) sector Insurance sector SECP Act 1997 lays down oversight (Policy Board) and internal structure (Commission) structure of SECP 2 INVESTOR EDUCATION PROGRAM 3 Investor Education: Financial Inclusion 4 Share of Population with Formal Financial Access (%) 14% in Pakistan (Lowest in the Region) 3 Regional Comparison Indicator 5 Pakistan Turkey Bangladesh Thailand 187,000,000 73,722,988 158,570,000 66,870,000 194,000 (.13%) 4,132,704 (5.6%) 2,804,629 (1.77%) 3,050,000 (4.6%) 0.7% 1.28% 0.94% 4.1% # of CIS Unit Holders 140,000 (.075%) 3,626,017 (4.9%) N/A 1,550,000 (2.3%) Participants of Pension Funds 2,000 (.001%) 2,638,310 (3.6%) N/A 3,400,000 (5.1%) Savings Rate 13.8% 12.7% 19% 30.7% Literacy Rate 56% 90.8% 48.8% 93.5% Population # of Investors Insurance Penetration 5 6 180 Million Population 11 Million Global ranking is 27 30 Million Internet Users 2 Million 9th most visited website 15 Million Mobile Web Users PAKISTAN 20th largest country on internet 16.7% 6.1% Internet Penetration 36% Facebook Penetration of Total Population Facebook Penetration of Internet Users TARGET MARKET Youth,School & College students Non Resident Pakistani 7 Salaried Class Professionals Traders and Businessmen INVESTOR EDUCATION PROGRAM Objectives I. Educate and create awareness amongst general public about saving and investment including financial planning and budgeting II. Increase awareness about the financial markets (capital market, non-banking financial and insurance sectors) and how to go about making an investment III. Educate target groups about different financial products; risks involved; rights and responsibilities and investor protection services IV. Build investor confidence in capital market, non-banking financial and insurance sectors. 8 INVESTOR EDUCATION PROGRAM LOGO 9 PROGRAM NAME & TAGLINE Jama Punji Jamapunji, an urdu word meaning “all savings”. The term is mostly used in connotation of lifelong savings of an individual. The mid age group of the target audience take this word as life-long savings and the younger group identifies the term as savings till date. 10 FEATURES OF IEP Under the IEP, education would be imparted through: Digital Means : Web Portal Mobile Applications SMS Social Media Physical Interaction Seminars, Investor Days, Workshops 11 Digital Means WEB PORTAL The Web Portal, through subscription by participants, shall be a source of data to tap potential investors and deepen the capital market of Pakistan. The Web Portal shall be interactive, user friendly and dynamic. Some of the features of the Web Portal include the following: • Public/ Private Member Area • Education Center • Mock Trading Platform • Risk Profiler & Scam Meter • Quizzes & Games • Publications • News & Alerts • Live Chat Window • Media Center (Documentaries, Videos, Webcasts & Podcasts) • Poll and Surveys SMS SHORT CODE/MOBILE PLATFORM • • • • • PTA approved mobile short code service in multi language connect with existing/potential investors & insurance consumers promote investor & insurance education awareness & protection campaign. provide a platform to report complaints. Investor alerts/notifications/news 12 Digital Means MOBILE APPLICATIONS Mobile applications shall be developed and made available to registered users. Features include: • Scam meter • Branch locator • Verification of market participants • Games SOCIAL MEDIA • • • • Investor Education Web Page Setup & Design Facebook , Twitter & LinkedIn Page Management Promotional activities Placement of digital advertisements 13 14 Physical Means Seminars / Conferences/ Lecture Series/ Quizzes/ Competitions targeting the following: ◦ General public, Corporate Institutions, Clubs, Associations, etc. ◦ Students of universities and schools 15 Presentation Name/ Company Name: 16 Presentation Name/ Company Name: 17 18 Presentation Name/ Company Name: 19 Introduction to Capital Market 20 Presentation Name/ Company Name: 21 Introduction to Capital Market 22 Presentation Name/ Company Name: 23 Presentation Name/ Company Name: 24 Instruments of Capital Market Introduction to Capital Market 25 Presentation Name/ Company Name: 26 Presentation Name/ Company Name: 27 Introduction to Capital Market 28 Introduction to Capital Market 29 MARKET OPERATING SYSTEMS Introduction to Capital Market 30 Stock Market Broker Investor Introduction to Capital Market Trade Flow Introduction to Capital Market 31 32 Investor Registration Pre-trade Margin Order Making Order Execution Trade Confirmation Data transfer to NCCPL Netting of Trades Balance Orders Money Obligation Instruction to Clearing Bank Debit Buying Broker Credit Selling Broker Securities Obligation Instructions to CDC Pick from Seller A/c Park in Buyer A/c Introduction to Capital Market 33 Initiatives for investor protection 34 House account (beneficially owned by broker) Broker Sub-account (beneficially owned by client) CDS CDC Initiatives for investor protection Main account (transitory account) Investor Account (beneficially owned by investor) 35 NCCPL [shares purchased/ sold] Main Account House Account Initiatives for investor protection Sub-Account 36 House Account Clearing Company Sub Account Initiatives for investor protection 37 RMS Margins pre-trade margins Exposure Margins Mark-to Market losses Concentration margins Liquidity margins Special margins Risk Management in capital markets: Selection criteria margin eligible securities uniform criteria for leverage markets limits on trading Exposure limits Position limits 38 Presentation Name/ Company Name: 39 Presentation Name/ Company Name: 40 IVR CDC [CDC access] SMS E-alerts-email NCCPL Initiatives for investor protection UIS 41 Presentation Name/ Company Name: 42 Presentation Name/ Company Name: 43 Presentation Name/ Company Name: 44 Presentation Name/ Company Name: Market Highlights - KSE Description 45 2010 2011 2012 2013 2014 Number of Listed Companies 652 639 590 569 557 Total Listed Capital Rupees in Billion 910 944 1,070 1,116 1,160 2,732 3,289 3,518 5,155 7,023 9,722 12,496 13,801 21,006 29,652 High 10,667 12,682 14,618 22,758 29,790 Low 7271 9,516 10,842 14,143 21,363 Total Market Capitalization Rupees in Billion KSE-100 Index Year End Introduction to Capital Market 46 THANK YOU