Securities and Exchange Commission
of Pakistan
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SECP
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SECP established under the SECP Act, 1997 became operational in 1999 as
successor to the Corporate Law Authority
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It is mandated to administer and enforce laws pertaining to;
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Corporate sector
Capital market
Non-Bank Finance Companies (NBFC) sector
Insurance sector
SECP Act 1997 lays down oversight (Policy Board) and internal structure
(Commission) of SECP
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INVESTOR EDUCATION
PROGRAM
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Investor Education: Financial Inclusion
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Share of Population with Formal Financial Access (%)
14% in Pakistan (Lowest in the Region)
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Regional Comparison
Indicator
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Pakistan
Turkey
Bangladesh
Thailand
187,000,000
73,722,988
158,570,000
66,870,000
194,000
(.13%)
4,132,704
(5.6%)
2,804,629
(1.77%)
3,050,000
(4.6%)
0.7%
1.28%
0.94%
4.1%
# of CIS Unit
Holders
140,000
(.075%)
3,626,017
(4.9%)
N/A
1,550,000
(2.3%)
Participants of
Pension Funds
2,000
(.001%)
2,638,310
(3.6%)
N/A
3,400,000
(5.1%)
Savings Rate
13.8%
12.7%
19%
30.7%
Literacy Rate
56%
90.8%
48.8%
93.5%
Population
# of Investors
Insurance
Penetration
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6
180 Million
Population
11 Million
Global ranking is 27
30 Million
Internet Users
2 Million
9th most visited website
15 Million
Mobile Web Users
PAKISTAN
20th largest country
on internet
16.7%
6.1%
Internet
Penetration
36%
Facebook
Penetration of
Total Population
Facebook
Penetration of
Internet Users
TARGET MARKET
Youth,School
& College
students
Non
Resident
Pakistani
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Salaried Class
Professionals
Tradersand
Businessmen
INVESTOR EDUCATION PROGRAM
Objectives
I.
Educate and create awareness amongst general public about saving and
investment including financial planning and budgeting
II.
Increase awareness about the financial markets (capital market, non-banking
financial and insurance sectors) and how to go about making an investment
III.
Educate target groups about different financial products; risks involved; rights
and responsibilities and investor protection services
IV.
Build investor confidence in capital market, non-banking financial and
insurance sectors.
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INVESTOR EDUCATION PROGRAM LOGO
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PROGRAM NAME & TAGLINE
Jama Punji
Jamapunji, an urdu word meaning “all savings”.
The term is mostly used in connotation of lifelong
savings of an individual. The mid age group of the
target audience take this word as life-long savings
and the younger group identifies the term as
savings till date.
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FEATURES OF IEP
 Under the IEP, education would be imparted through:
 Digital Means :
 Web Portal
 Mobile Applications
 SMS
 Social Media
 Physical Interaction
 Seminars, Investor Days, Workshops
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Digital Means
WEB PORTAL
The Web Portal, through subscription by participants, shall be a source of data to tap potential
investors and deepen the capital market of Pakistan.
The Web Portal shall be interactive, user friendly and dynamic.
Some of the features of the Web Portal include the following:
• Public/ Private Member Area
• Education Center
• Mock Trading Platform
• Risk Profiler & Scam Meter
• Quizzes & Games
• Publications
• News & Alerts
• Live Chat Window
• Media Center (Documentaries, Videos, Webcasts & Podcasts)
• Poll and Surveys
SMS SHORT CODE/MOBILE PLATFORM
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PTA approved mobile short code service in multi language
connect with existing/potential investors & insurance consumers
promote investor & insurance education awareness & protection campaign.
provide a platform to report complaints.
Investor alerts/notifications/news
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Digital Means
MOBILE APPLICATIONS
Mobile applications shall be developed and made available to registered users.
Features include:
• Scam meter
• Branch locator
• Verification of market participants
• Games
SOCIAL MEDIA
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Investor Education Web Page Setup & Design
Facebook , Twitter & LinkedIn Page Management
Promotional activities
Placement of digital advertisements
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Physical Means
 Seminars / Conferences/ Lecture Series/ Quizzes/
Competitions targeting the following:
◦ General public, Corporate Institutions, Clubs, Associations, etc.
◦ Students of universities and schools
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SECP Service Desk
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Service Desk system has been developed for
recording, monitoring and resolving investor
complaints and enquires.
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All online complaints are recorded in the system
and automatic confirmation in shape of complaint
number is generated and communicated to the
complainant.
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Facilitation officers are available between 9am to
5pm on working days to respond to any query.
Presentation Name/ Company Name:
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SECP Service Desk
Phone No: 051- 111- 117 – 327
For online complaints, visit
www.secp.gov.pk/servicedesk
Presentation Name/ Company Name:
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THANK YOU