Affinity Sports Launches Digital Playing Cards - Yahoo Finance
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SAN DIEGO, Jan. 7, 2016 /PRNewswire/ -- Can Technology
Make An Impact on Soccer?
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"Technology surrounds us everywhere but on the soccer field,"
WSJ Live
said Mark Skeen, CEO of Affinity Sports, a San Diego based firm
specializing in solutions for sports organizations. "I knew we
What to read next
could bring useful technology to the soccer fields across Ameri‐
ca and have a positive impact on growing the game and keeping
our kids safe."
Affinity Sports announced today the launch of Interactive Digital
Player Cards for the youth and adult soccer market in the USA.
Affinity Sports has harnessed the power of technology and re‐
placed printed player cards with highly secure, digital player
cards accessible on any smart phone. This groundbreaking so‐
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lution will help meet the needs of more than 1.2 million soccer
players across the country.
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Now, coaches, referees, tournament directors and team man‐
agers will no longer have to be concerned with fraudulent player
cards and can rely upon Affinity Sports' state of the art mobile
platform, which can easily be accessed on any mobile device to
check players in before a youth soccer game or tournament.
http://finance.yahoo.com/news/affinity-sports-launches-digital-playing-213500298.html
Page 1 of 7
Affinity Sports Launches Digital Playing Cards - Yahoo Finance
How has the youth soccer world reacted?
"American youth soccer — in general — is in the dark ages.
1/9/16, 5:04 PM
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Most businesses embraced technology 10 years ago. Soccer is
filled with mom and pop organizations staffed with volunteers
who mean well, but are not necessarily able to take advantage
of what technology offers. Utah Youth Soccer Association gave
up paper player cards years ago and uses Affinity Sports.
Utah's population is highly educated, and even laptops are old
technology for us," said Brian Smith, President of the Utah
Youth Soccer Association.
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Bob Turner, the President of San Diego Presidio Soccer League,
recently previewed and tested the Affinity Sports' Digital Cards
last month. "The Digital Cards were used for checking in youth
soccer players at the San Diego Development Academy Show‐
case, and people were amazed," said Turner. "The soccer
coaches and managers thought the system was too easy!"
"Everyone enjoyed using the digital cards instead of those old
fashioned, laminated paper cards on a ring, and the ability to
also score the game right from the field was incredible," said
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Turner. "The scores posted perfectly."
"What most people do is very archaic. Youth soccer team man‐
agers are still forgetting their player cards or losing them. Player
cards are even stolen sometimes. We really look forward to us‐
ing the Affinity Sports mobile platform for the season. Getting
kids on the field is our goal, and now teams will not have to for‐
feit games because we will have this tool."
"A goal of technology is to make everyone's life easier," said
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Smith, who brought in the best technology on the market for his
state to use and selected Affinity Sports to run the state's youth
soccer association. "People come first, then technology sup‐
ports the human effort," said Smith. "Paper player cards are an‐
tiquated. The youth soccer players' birth certificates are loaded
into the Affinity system and are securely protected – not visible
but confirmed – and any smart phone on the field can access
the necessary information to check in a team and confirm the
eligible players," said Smith.
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"I believe the Affinity Sports Digital Cards are more secure than
paper player cards," said Turner. "Everyone knows people have
tried to cheat with the old player cards. We have caught people
trying to paste a new player's picture over an old player's pic‐
ture and then re-laminate the card."
The Affinity Sports mobile application can be securely logged in
from anywhere with internet access and provides role-based
http://finance.yahoo.com/news/affinity-sports-launches-digital-playing-213500298.html
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Affinity Sports Launches Digital Playing Cards - Yahoo Finance
access. In simpler terms, when a referee logs in before a soccer
1/9/16, 5:04 PM
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match, he or she sees the full set of both teams' player and
coach cards and can enter information on yellow and red cards
right into the system. When a team manager logs in, he or she
only sees their team information and can send a message to all
the players instantly about a change of field location or what
restaurant to meet at after the game.
"Having the player cards right on my cell phone is such a vast
improvement," said Turner, who has worked in the youth soccer
world for over twenty years. "This is the way of the future."
The Affinity Sports mobile app is feature rich and includes a
schedule, Google driving directions, iCal feed, news feed and
private text messaging within teams.
Digital Cards are also green and help conserve paper. "Working
to protecting our environment is a great goal for 2016," said
Skeen. "Wasting paper today is ridiculous when technology
makes it so easy to use the digital form instead."
There is little evidence of digital technology on most soccer
fields in the USA, and few firms have had the insight to make a
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significant and consistent difference on any scale. Usually
when one thinks about technology and soccer, Goal Line Tech‐
nology comes to mind. Why should technology just be used for
the professionals? With the help of Affinity Sports, technology is
changing the soccer world for the better. If we can fly to Europe
with our plane tickets on our cell phones and pay for our coffee
with our cell phones, isn't it about time we stop worrying about
where the laminated player cards are and use our cell phones
— and even update scores right from the field?
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Affinity Sports will be at the 2016 NSCAA Convention in Balti‐
more - Booth 1022 providing demonstrations of the new Interac‐
tive Digital Cards and mobile application.
About Affinity Sports
Software and technology solutions from Affinity Sports, the
leader in sports business applications.
Affinity Sports is the largest and most successful integrated
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software service provider to state youth and adult soccer asso‐
ciations in the USA. Providing the best-of-market advantages
and comprehensive business solutions, Affinity Sports helps
more than 1.2 million players, including 14 U.S. Youth Soccer
State Associations, 8 US Adult Soccer State Associations,
250,000 administrators, 4,500 leagues and clubs take advan‐
tage of powerful technology. Launched in 2002, Affinity Sports
was established to develop an enterprise class, secure digital
http://finance.yahoo.com/news/affinity-sports-launches-digital-playing-213500298.html
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Page 3 of 7
Affinity Sports Launches Digital Playing Cards - Yahoo Finance
1/9/16, 5:04 PM
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About China
platform for the nonprofit sports association market. Affinity
Sports has invested over $10mm in continuous, customer-dri‐
ven innovation and is the gold standard for sports association
membership engagement and management.
Affinity Sports' Affinity Advantage program takes the next step
to help grow the game of soccer with best-of-breed services
and products for users.
For more information, photos and interviews please con‐
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tact:
Andrea Garcia
Affinity Advantage Communications Manager
Direct: 619.207.2603 | Email: news@affinity-sports.com
Photo - http://photos.prnewswire.com/prnh/20160107/320118
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/affinity-sports-
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launches-digital-playing-cards-300201273.html
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