Optimal transfer price: optimizing resource allocation Tomáš Buus* Second draft. Please do not quote without prior author’s permission. 1 Introduction „A transfer price is the price attached by business enterprise to transactions between different divisions or affiliates under its ownership.“1 This definition tells us what the transfer price is, but not too much on how to deal with it. Due to the increasing role of multibusiness or even multinational companies and their impact on national welfare, on effectiveness of economic policies and on quality of our lives, we should have tremendous interest to clearly and well understand how to deal with transfer pricing issues. „Yet interestingly, in recent years, as public concern has grown about transfer pricing (especially in developing countries) this literature2 has attempted to play down this aspect of corporate strategy. This does not indicate that the scope or impact of transfer pricing has decreased, only that this practice is more discreet and more closely monitored by national governments.“3 Compared to macroeconomic issues, equity premium or many other microeconomic issues, transfer pricing gets much less attention than it deserves. Theory and practice are quite contrary about what shall be optimal transfer price equal to (will be shown later in this article) mainly because theory is about the microeconomic point of view, whereas practice is about the macroeconomic point of view and tax issues. Our concern will concentrate on the optimal transfer price from the point of view of a multibusiness (multinational) company, which experiences different income tax rates in countries, where its affiliates have their seats. Former microeconomic literature on transfer prices concludes that optimal transfer price should be equal to marginal cost of production of the supplying business entity (company). This opinion is known since the beginning of the 20th century thanks to article (Schmallenbach, E., 1908) and in anglo-saxon literature then (Hirshleifer, J., 1956). Of course, there are limiting conditions, which are explicitly stated to be held while setting the transfer price that way. We we will try avoid breaking. On the other hand the conclusion reached in the above mentioned articles could be true only under such unrealistic conditions, that they are unable to be met in reality, as we will show. Other topic of interest is optimal level of transfer price in multinational enterprise with different tax levels in different countries. 2 Recent literature Either elder or new literature on transfer pricing is mostly based on considering the best transfer price on the level of marginal cost. In the first line we could mention pioneering This article is supported by Czech Grant Agency programme GAČR 402/05/2163 Teoretické aspekty oceňování podniku v ČR. * Department of Corporate Finance and Business Valuation, University of Economics in Prague 1 (Eatwell, J. – Milgate, M. – Newman, P., 1998), p. 682 2 International business literature offering advices on the use of transfer prices to maximize net profits 3 (Eatwell, J. – Milgate, M. – Newman, P., 1998), p. 683 articles (Schmallenbach, 1908) and (Hirchleifer, 1956). Newer works as (Gatti and Grinell and Jensen, 1997), (Baldenius and Melumad and Reichelstein, 2004) or in the czech literature (Soukup, 2003) and (Roun, 2004) still consider marginal cost of supplying division as the best solution at least from the short-run point of view. In (Gatti and Grinell and Jensen, 1997) authors came to conclusion that the best transfer price in the short run is marginal cost. In long run, however the authors consider to be highly recommendable to use transfer price on free market price level. In (Baldenius and Melumad and Reichelstein, 2004) authors extend the Hirshleifer’s solution of optimal transfer price in a tax-free world, that is the marginal cost of the supplying division, by tax issue. After that these authors argue that „optimal internal transfer price should be a weighted average of the pre-tax marginal cost and the most favorable arm’s length price.“ Roun (2004) clearly states that optimal transfer price should be set on the level of marginal cost of the supplying division and the same conclusion could be found in (Hirschey, 2003) and many other textbooks on managerial economics. Among significant textbooks noting the marginal cost as the best transfer price in no-tax and no-imperfections world can be also counted (Lutter et al., 1998). Among the others that argue against transfer price at the marginal cost level and offer another approaches (mainly negotiated transfer prices) are (Sunil and Anctil, 1999) which advocate for using of negotiated transfer prices. Another article is (Baldenius and Reichelstein, 2004) which solves the problem of intracompany trade under conditions of monopoly power of supplying division.4 Market imperfections, differences in marketing cost and smaller risk that receivables would not be paid in intracompany transactions cause that optimal transfer price should be market price minus some discount. We could mention many other authors, who argue for market prices or negotiated prices, but their argumentation is based on a solution of some specific problem (information asymmetry, solution of investment allocation distortion, agency cost, etc.) In contrary to the literature on corporate finance and microeconomics there is (often implied) assumption emerging in articles and books aimed on tax issues of transfer pricing. As one example for all could serve Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations. Methods of treating transfer prices based on comparable prices advised by OECD to be used by particular national tax authorities, are derived from market prices, which only in few extraordinary cases could be on the level of marginal cost. Armslength price can be rather viewed as an average or range of market prices. Under these conditions almost no multinational or multibusiness company optimizing only its output (not tax paid) would meet requirements of tax authorities because it would set the transfer price as marginal cost of supplying division. However, marginal cost are equal to market price only very rarely. 3 Optimal transfer price in tax free world Since (Schmallenbach, 1908) is as an optimal transfer price regarded marginal cost of intermediate product production. This model considers neither taxes (or tax differential) nor information asymmetry, incentives of managers to cheat (agency problems), etc. Let us take a few words to descript this approach in short. Suppose there is a multibusiness company consisting of two companies, A and B . A supplies B with product a . We do not impose any assumptions about existence of external market of an intemediate product. B uses good a 4 But while there was lack of capacity constraints and market imperfections and other above mentioned imperfections, the best transfer price should be again marginal cost of supplying division, see pages 3 and 4. to produce b . For simplicity let us consider, that ratio of a needed for production of b is constant and denote it k . Both A and B carry cost related to the production of their products TC total cos t , MC m arg inal cos t , AC average cos t ) and get revenues from selling ( their goods TR total revenues, MR m arg inal revenues, AC average revenues . We consider being of use to stress, that we under TC b understand cost without price for intermediate product. Profit functions are then A Qa PT TCa , where PT is transfer price and B Q b Pb TC b (1) Q b k PT , (2) where k Qa , Qb (3) B Company B maximizes its profit at 0 . After some rearrangement we get Qb MRb MCb k PT , (4) Difference between marginal revenues and marginal cost, called net marginal revenue (NMR) is the highest amount which company B would pay for quantity k of product a . On the other hand also company A optimizes its profit and the result is, similarly to the company B: MRa MC a . If the multibusiness company was one entity, we could rewrite equation (4) MR b MC b k MC a (5) and from equating (4) and (5) we get (6) PT MCa This way we got the result, which appears in most textbooks on intermediate microeconomics nowadays. As we have mentioned above, we could see these conclusions for example in (Roun, 2004). Characteristics of profit functions needed for the result of the optimization was maximum of the profit function are that the profit functions are strictly concave ( 2 Q 2 0 ) and cost and revenues functions are differentiable all over their domains. Let us suppose now, that the market for intermediate product a is perfectly competitive. Under this condition the only solution for price of intermediate product is marginal cost of production of intermediate product, just because of the nature of the market. In the long run all companies sell their production at the lowest possible price – at the minimum of average cost on perfectly competitive market. This average cost is also marginal cost for that given quantity of intermediate product. If market of intermediate product was imperfectly competitive, slightly different situation could emerge. On the imperfectly competitive market supplying division (company A ) could chose any price within range determined by shape and corners of demand curve (of course with regard to its cost function). Nevertheless in this case could be marginal cost also suitable as a price of intermediate product. Monopoly profit, achieved on the sales of the intermediate product a to external consumers enables supplying company not to use its monopoly power in case of sales to B and set price for intragroup deliveries on the level of marginal cost. Quite different situation occurs, when market of intemediare product does not exist. In this case there is no external power forcing company A to sell at minimum of average cost and depending upon character of the final product there can or does not have to be space for shifting price of intermediate product. 4 Problems with transfer price on level of MC We have concluded in previous paragraphs that it is possible to use marginal cost as optimal transfer price in world without taxes (tax differentials), agency cost, etc., but according to our opinion it is particularly due to the fact that external conditions either enable or even force and fix transfer price on such level. We consider marginal cost of intermediate good production not to be good measure for setting transfer price even in world without taxes and agency cost. Let us start proving this statement on model with perfectly competitive market of final product b and with absence of market of the intermediate product a . We have imposed only those constraints in the previous paragraphs, which ensure that the result of optimization is maximum of profit function and it can be reached. Hirshleifer (1956), Schmallenbach (1908) or Baldenius, Melumad and Reichelstein (2004) implicitly assume that the function of average cost is equal to the function of marginal cost (as will be evident from further text). We consider this assumption (even not explicitly stated) too strong. Under our conditions, situations where marginal cost and average cost functions are not equal, can emerge: MCQ ACQ . Q (7) Because of the fact that cost functions have to be differentiable all over their domains, we can also say that there is more than one such a quantity Q that fits equation (7). In fact (providing that intermediate product can be divided into infinitely small amounts), there is infinite number of quantities Q meeting condition (7). It is obvious that if optimal quantity (8) Q MC 1 MC , where MC MC Q falls within the range described by (7), the supplying company would get economic profit or it would suffer economic loss (cost of capital are not fully covered at least). This situation is not efficient and under our assumptions, i.e. perfectly competitive market of final product b and with absence of market of the intermediate product a , it would finally lead to complete loss of competitiveness of our model company on the market of final product. Compared with another company, producing the same final product, but as one enterpreneurial entity (variables will be marked with ) it becomes obvious. Let us suppose that at the beginning there are one or more non-multibusiness companies. Its/their profit functions would be Qb Pb TCb TC a ,5 whereas profit function of multibusiness company as an economic entity would be Qb Pb TCb Qb k MCa k Qb MCa TC a , 5 (9) (10) We could assume that profit and cost functions of all firms on the market are the same because of the nature of the perfectly competitive market. which after some rearrangements could be written in the same way as (9). Difference between (9) and (10) is in the division of profit between the particular parts of multibusiness company. In the single company including both production of a and b revenues are divided according to the factor (labour, capital) cost and those are fully covered by revenues, thus in perfect competition profit equals zero. If the transfer price was set on level of marginal cost of supplying division in the case of multibusiness company, revenues would be divided differently from factor cost. This situation would lead either to shifts and change of shape of production and cost functions or, in case that managers realized that inefficiency to backward shifts in profit, compensating wrong transfer price. All companies operate at the lowest possible average cost on the perfectly competitive market, so that if managers of multibusiness company did not realize the inefficiency, changes in the cost functions would lead to complete loss of competitiveness in long run because of inability to acquire either enough capital or enough labor. If we assumed that managers of multibusiness company arrange backward shifting of profit, we would get to the same state as in equation (9), except the fact that shifting of profit is connected with non-zero cost (thus again in long run multibusiness company would probably lose ability to compete its rivals). Under conditions of absence of market for intermediate product and perfectly competitive market of final product we can say that transfer price at a level of marginal cost is unstable and would earlier or later lead to cease of existence of multibusiness company. If a market for intermediate good existed, but was not perfectly competitive, the situation would be a bit more complicated, because the optimal level of a transfer price depends among other factors upon characteristics of market of the final product. Transfer price could fall within range of prices, which could also include marginal cost of intermediate good production, without loss of competitiveness. Would each of those prices be also at level ensuring efficient allocation of resources? We think it would not. Even in this case the best solution for the multibusiness company is that one that equates marginal cost of production of intermediate good and net marginal revenue. MRb MCb k MCa , (5) If market for intermediate product were perfectly competitive, what would happen? This is the only situation in which the rule PT MCa is generally valid, because companies operate at lowest possible average cost, which are also equal to marginal cost. It is obvious that there has to be „something rotten in the Denmark“ either with arguments underpining the opinion that optimal transfer price in world without taxes, information asymmetry, agency cost, etc. should be set on the level of marginal cost or with the other opinion stated above. We have to admit that our analysis is quite simplified, but we consider it to be sufficient for our purposes. Crucial problem lies in implicit assumption, which is built in equations (1) and (2) – that transfer price should remain constant for every possible quantity of intermediate good a . If we wanted to explicitly state the problem of dependence between cost, prices and quantity, we would have to rewrite (1) and (2). A Qa Qa PT Qa TC A Qa , (11) B Qb Qb Pb Qb TC B Qb Qb k PT Qa , (12) and which is in fact implicitly understood when we write these equations without this dependency expression, except the the fact that transfer price is a function of quantity too. The special case of transfer price constant through its whole domain occurs only if market for intermediate product is perfectly competitive. In that case both supplier A and consumer B can sell and buy any quantity of intermediate product for a constant price. Now the question is how to set the transfer price. Principles of profit maximization still hold (optimal quantity of intermediate product is set at (10)), but we have to respect that transfer price could change. Then maximal profit will be reached if derivatives of (11) and (12) are equal to zero PT Qa Qa PT Qa MC A Qa 0 , Qa (13) Pb Qb Qb Pb Qb P Q MCB Qb k PT Qa Qa T a 0 . Qb Qa (14) and Because of PT Qa (15) Qa , the result is the same as if we optimized (1) and (2), except the assumption of constant transfer price and optimum will be reached at MRA Qa PT Qa Qa MRA Qa NMR . (16) If transfer price was set ex ante by multibusiness company headquarters on the level of marginal cost of supplying business, there would probably be only one Qa for which (16) holds, which would not have to be neccessarilly the optimal quaintity Qa . If the transfer price was set upon negotiation between A and B , transfer price could reflect shapes of cost and revenues curves of both companies A and B . There could be several situations on which were discussed above: 1) Market for the intermediate product is perfectly competitive, then PT exogenous to examined multibusiness company and equal to MC A Qa is 2) Market for the intermediate product does not exist and market for the final product is perfectly competitive. The only one price for which intermediate product could be exchanged between A and B without lost of efficiency is PT AC A , based on equating (2) with non-multibusiness company’s profit function (9) 3) Market for the intermediate product does not exist and market for the final product is not perfectly competitive (negative slope of demand curve). Then PT AC A is the lowest possible level for business A and the best possible result of negotiation for B . Because of negotiation we can assume that economic profit could be split between A and B , thus PT ACA ; ACA B A . Qa (17) Transfer price higher than AC A could induce investments and innovations in business A , which would be made if multibusiness company was one entity. 4) Market for intermediate good exists, but it is not perfectly competitive. Optimal transfer price has to be higher than average variable cost AVC A in short run and higher than average cost AC A in long run. Due to the monopoly power A gets some profit from deliveries to external subjects and it can share this profit with B . From the point of view of the selling division (the best result of negotiation) would be efficient Qa NMR dQ a PT 0 Qa (18) , which is nothing else than PT ARB AC B k . (19) The worst outcome of negotiation about transfer prices from this point of view would be for the supplying company the state when the whole economic profit is allocated to the buying company and PT ACA . Again transfer price could fall into range PT ACA ; ACA B A . Qa (17) In this case the optimal quantity would be set upon equating marginal cost of production of the intermediate product both to the net marginal revenue and the marginal revenue from selling the intermediate product to economic subjects outside multibusiness company. We can consider these levels of transfer price as fully optimal under following conditions (some of them were expressed in the beginning of this article)6: 1) no tax 2) no information asymmetry 3) managers can negotiate about transfer prices 4) no agency cost (there is no need to shift the profit to prevent managers from private consumption on account of acompany). Summing up the above conclusions, optimal quantity QA sold on the intracompany market is set upon MR B Q B MC B Q B k MC a Q A and the optimal transfer price should fall into range 6 Among other conditions is for instance inability of transfer prices to have signaling function. We seriously doubt about the possibility of transfer price to have signaling function, as mentioned in (Göx, 1998), because transfer prices are mostly not directly observable. Signaling function can have only variable that is directly observable without any distortion to the recipient of the information. PT AC A ; AC A Qa 7 . When the profit of multibusiness company is equal to zero, the optimal transfer price would be at the level of the average cost of the supplying division. In the case supplying or buying division has a monopoly power and can create economic profit, it is convenient not to use transfer prices on the level of market transfer prices because (depending upon the type of price discrimination used by the subject that has monopoly power) part or the whole buyer's or seller's surplus can be usurped by the monopolist. Such a state could of course have bad impact on intracompany relationships, morale and also on investments. 5 Conclusions Both older and recent literature on transfer pricing are not unified about the opinion whether the optimal transfer price should be equal to marginal cost of supplying company and set by centralized decision (of a multibusiness company headquarters) or whether it should be set by negotiation or even set on the level of market (arms-length) price. Those, who argue for setting transfer price by negotiation or at the market price levels, base their arguments on market imperfections like information asymmetry, motivation of managers, et cetera. We have proved that the optimal transfer price should be equal to average cost of the supplying division plus part (or the whole) of economic profit of the multibusiness company, independent on the market conditions at the market of either intermediate or final product. Every other way of setting transfer price is inefficient and would earlier or later lead to loss of multibusiness company’s ability to compete its rivals. If market conditions allowed the multibusiness company not to gain any economic profit, then optimal transfer price would equal to average cost of supplying division. We base our conclusions on financial resources deficiency that would occur if marginal cost were used. Although we have not explicitly analysed influence of managerial incentives and agency cost in this article, we could state that personal objectives of particular divisions’ managers would lead to the same conclusions as we have come to. In spite of the above stated, one of the basic conclusions stated in classic literature on transfer pricing holds. That one is that optimal quantity of intracompany deliveries and optimal transfer price is set upon equating the net marginal revenue of the buying division and the marginal cost of the supplying division. References Dutta, Sunil – Anctil, Regina M.(1999): Negotiated Transfer Pricing and Divisional versus Firm-Wide Performance Evaluation. http://papers.ssrn.com/sol3/Delivery.cfm/99021113.pdf?abstractid=149771&mirid=2 . January 1999. Baldenius, T. – Melumad, Nahum D. – Reichelstein, Stefan J. (2004): Integrating Managerial and Tax Objectives in Transfer Pricing. Accounting Review 79, no. 3, July 2004, pp. 591-615. Baldenius, T. - Reichelstein, Stefan J. (2004): External and Internal Pricing in Multidivisional Firms. 7 All proofs of propositions needed for this conclusion are evident from the above stated text. http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID491662_code199489.pdf?abstractid=4916 62&mirid=1. 2004. Dawson, Peter C. - Millet, Stephen, M. (2000): TRANSFER PRICING IN THE DECENTRALIZED MULTINATIONAL CORPORATION. http://www.econ.uconn.edu/working/2000-06.pdf. 2000. Eatwell, J. – Milgate, M. – Newman, P. (1998): The New Palgrave A Dictionary of Economics. Macmillan Reference Limited, 1998. Gatti, James F. – Grinnell, D. Jacque – Jensen, Oscar W. (1997): Replicating a Free Market for Internal Transactions: An Alternative Approach to Transfer Pricing. JOURNAL OF BUSINESS & ECONOMIC STUDIES, Vol 3, No 2, 1997. Göx, Robert F. (1998): Strategic Transfer Pricing, Absorption Costing and Vertical Integration. Management Accounting Research, Vol. 11, No. 3, S. 327-348. Hirschey, M. (2003): Managerial Economics. Thomson South-Western, 2003. Hirshleifer, J. (1956): On the Economics of Transfer Pricing. Journal of Business, 172 –184. 1956. Li, Jian (2005): International transfer pricing practices in New Zealand. University of Auckland Business Review, Autumn 2005. Lutter, M. – Scheffler, E. – Schneider, Uwe H. et al. (1998): Handbuch der Konzernfinanzierung. Verlag Dr. Otto Schmidt KG. Köln, 1998. Organisation for Economic Co-operation and Development (2001): Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations. OECD, 2001. Pappas, J. L. - Brigham, E. F. - Hirschey, M. (1983): Managerial Economics. Dryden Press. Chicago, 1983. Roun, V. (2003): Funkce předacích cen v podnikových uskupeních. University of Economics in Prague. 2004. Dissertation work. Schmallenbach, E. (1908): Über Verrechnungspreise. Zeitschrift für handelswissenschaftliche Forschung 3, 1908/1909, pp. 165 – 185. Soukup, J. (2003): Mikroekonomická analýza – vybrané kapitoly. Melandrium, 2003. Shrnutí Starší i novější literatura k transferovým cenám není jednotná v názoru na to, zda by optimální transferová cena měla být rovna mezním nákladům dodávajícího podniku (v koncernu) a určena centralizovaným rozhodnutím koncernové centrály nebo zda by měla být stanovena na základě vyjednávání či dokonce na úrovni tržní ceny (dosažené při transakci nepropojených subjektů). Ti, kteří argumentují pro optimální tržní cenu na základě vyjednávání nebo na úrovni tržní ceny, zakládají svá tvrzení na tržních nedokonalostech jako jsou informační asymetrie, motivace manažerů, atd. V tomto článku dokazujeme, že optimální transferová cena by měla být rovna součtu průměrných nákladů dodávající divize a části (nebo celého) ekonomického zisku koncernu, nezávisle na tržních podmínkách na trhu meziproduktu i na trhu finálního produktu. Jakýkoliv jiný způsob stanovení transferové ceny je neefektivní a dříve nebo později vede ke ztrátě konkurenceschopnosti. Transferové ceny stanovené na základě vyjednávání dominují centralizovaně stanovené transferové ceny i transferové ceny na úrovni tržních cen. Omezujícími podmínkami jsou: neexistence daní, neexistence informační asymetrie, žádné agenturní náklady a konečně možnost vyjednávat o transferových cenách. Summary Both older and recent literature on transfer pricing is not unified about the opinion whether optimal transfer price should be equal to marginal cost of supplying company and set by centralized decision (of multibusiness company headquarters) or whether it should be set by negotiation or even set on level of market (arms-length) price. Those, who argue for setting transfer price by negotiation or at the market price base their arguments on market imperfections like information asymmetry, motivation of managers, et cetera. We prove that optimal transfer price should be equal to average cost of the supplying division plus part (or whole) economic profit of the multibusiness company, independent on the market conditions at the market of either intermediate or final product. Every other way of setting transfer price is inefficiend and would earlier or later lead to loss of multibusiness company’s ability to compete its rivals. Transfer prices based on negotiation dominate centralized transfer price setting and transfer prices on the level of the market prices. Limiting conditions under which these conclusions are valid are: no taxes, no information asymetry, no agency cost and finally possibility to negotiate on transfer prices. Key words:transfer pricing; multibusiness company; average cost JEL classification:D21, D29, G39