Kuwait 1/9 ok lumimar.qxd 24/6/04 07:40 Página 1 Finance Private sector Page 7 Page 4 New legislation is opening up the stock market and banking sector to foreign institutions and investors Businesses are profiting from their proximity to Iraq and improving the region’s outlook Telecoms Page 17 Over the next five years the Middle East will be one of the fastest-growing communications markets in the world Our World This supplement to USA TODAY was produced by United World Inc.: 3rd Avenue 350 PMB #244 New York N.Y. 10010 - Tel: 212.286.8117 - Fax: 212.286.1984 www.unitedworld-usa.com WEDNESDAY, JUNE 30, 2004 FACTS & FIGURES Kuwait Time for business A program of diversification and reform is making the national economy more robust ■ THE STATE of Kuwait is a rels or 10% of world reserves. small but crucial U.S. ally Kuwait is the most oil depenin one of the most important dent country in the region. Apregions of the world. It is a coun- proximately 46% of its GDP is try slightly smaller in size than earned by the hydrocarbon secNew Jersey, located between tor, with oil products accountdesert, marsh, and sea at the ing for over 95% of total exports northern end of the Persian Gulf. and 90% of government revOne hundred years ago, the enue. Much of the remainder Kuwaitis were a seafaring na- comes from investments in fortion, renowned for their pearl- eign assets worth approximatediving skills and the trade which ly $100 billion, about they plied across the three-fourths of oceans in dhows to In- Kuwait’s proven which are owned by oil reserves two governmental india, Africa, and all amount to round the Arabian stitutions, the Kuwait peninsula. Then, in approximately Investment Authori1938, oil was discov- 10% of world ty and Kuwait Petroered and commercial reserves or 98 leum Corporation. priorities changed. The majority of its Today, Kuwait is billion barrels citizens earn salaries one of the most open economies paid for by government revin the Middle East. It is also the enues. This means the budget is gateway to Iraq and is playing a vulnerable at times of falling oil crucial role in its reconstruction. prices. However, a program of The proven oil reserves which economic diversification and relie under Kuwaiti sand amount form launched after two years of to approximately 98 billion bar- economic contraction at the be- President Bush and Kuwaiti Prime Minister Sabah have built a lasting friendship and alliance ginning of the decade has made the economy more resilient. In 2003, it grew by 3.8% and is expected to repeat that performance this year and grow by 4.1% in 2005 and 4.7% in 2006. Longterm forecasts predict that inflation will creep up to 2.46% in 2005 and thereafter will remain under 2% as far ahead as 2008. The 2003 parliamentary election tipped the balance in favor of pro-government candidates, lending impetus to a program of reforms. These include the abo- lition of most restrictions on foreign ownership and investment. The Kuwait Stock Exchange is being opened to foreigners and the banking sector is gradually welcoming international participants. There are even plans to open the upstream oil sector to foreign companies. Private investment is also being encouraged in IT, telecommunications, and light industry. The Kuwait Free Trade Zone will be the first in the region to be run privately. Since the toppling of Saddam Hussein’s regime in Iraq last year, Kuwait has played a crucial role in supporting the reconstruction of its large northern neighbor. The disruption to trade caused by the conflict may have inflicted some short-term economic damage but the longerterm effects of the war are looking positive. Many foreign investors have decided to use Kuwait as a base for their Iraqi operations and Kuwaiti firms are resuming age-old economic ties across the border. KUWAITIZATION OF THE LABOR FORCE New law will maximize national potential KPC ■ A PROJECT to introduce Kuwaiti nationals into central roles in the country’s rapidly growing private sector is galvanizing the economy and speeding up the diversification process. In the past three years, the number of Kuwaiti nationals in the private sector has increased rapidly. This change has been driven by the Kuwaitization Law Incentives encourage firms to train and employ Kuwaitis that provides incentives and quotas to encourage the training and employment of Kuwaitis in key industrial posts. There are, however, still a large number of foreigners in the labor force. More than 81% of the 1.4 million-strong labor force are non-nationals. Figures released by the Public Authority for Civil Information show that at the end of June 2003 the total population grew 5.1% to 2.48 million. But the number of expatriates grew by 6.2% to 1.57 million. In other words, Kuwaiti nationals count for less than half the total population. Expatriates from other Arab countries count for 35%, South Asians for 9%, and Iranians for 4%. What these figures do not show is that alongside its oil wealth, Kuwait’s other greatest strength lies in its human resources. The state provides free education through to university and even graduate level. Consequently, it has one of the most highly-skilled populations in the world. The Kuwaitization of the labor force is helping nationals find high value-added jobs in IT, services, and finance. Kuwaitis now constitute 80% of the labor force at the Central Bank of Kuwait, which is perhaps the highest percentage of Kuwaitis working in any government institution. At the Kuwait Finance House, 43% of employees are Kuwaiti nationals, accounting for 84% of managerial positions. Country name: State of Kuwait Capital: Kuwait Currency: Kuwaiti dinar (KD) Independence: June 19, 1961 (from UK) National holiday: National Day, February 25 (1950) Location: Middle East, bordering the Persian Gulf, between Iraq and Saudi Arabia Area: 6,880 square miles, or slightly smaller than New Jersey Coastline: 310 miles Climate: Dry desert; intensely hot summers; short, cool winters Natural resources: Petroleum, fish, shrimp, natural gas Population: 2,183,161 (July 2003 est.) Note: includes 1,291,354 non-nationals Population growth rate: 3.34% (2003 est.) Ethnic groups: Kuwaiti 45%, other Arab 35%, South Asian 9%, Iranian 4%, other 7% Religions: Muslim 85% (Sunni 70%, Shi’a 30%), Christian, Hindu, Parsi, and other 15% Languages: Arabic (official), English widely spoken GDP: $36.85 billion (2002 est.) GDP per capita: $17,500 (2002 est.) Inflation rate: 2% (2002) Industries: Petroleum, petro chemicals, desalination, food processing, construction materials Expor ts: $16 billion f.o.b. (2002 est.) Impor ts: $7.3 billion f.o.b. (2002 est.) Export commodities: Oil and refined products, fertilizers Impor t commodities: Food, construction materials, vehicles and parts, clothing Internet country code: .kw Internet users: 200,000 (2002) Source: CIA – The World Factbook Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 24/6/04 07:46 Página 2 Our World Distributed by USA TODAY Wednesday, June 30, 2004 2 WATER RESOURCES INTRODUCTION / Kuwaiti support for the war against terrorism has cemented its close ties with the United States Liquid assets The foundations for regional stability Getting enough water for its two million inhabitants to drink, wash, and irrigate crops and gardens has been little short of a miracle for Kuwait. From April to October, it does not rain at all in this desert country, and the total conventional fresh water resources amount to less than one-sixth of what are needed. So the Kuwaitis turned to the salt sea. They commissioned the first distillation plant in 1951. Now, some of the world’s largest and most sophisticated sea water desalination facilities – using either multi-stage flash distillation or reverse osmosis technology – satisfy almost 90% of demand for drinkable water. Three large municipal wastewater treatment plants provide water for irrigation. WOMEN IN BUSINESS A question of history Women have always played an important part in Kuwaiti business life. Today, many have leading roles in the banking and finance sectors. The reason for this is historical, says Ms. Wafa Mohamed Al-Rasheed, Manager of the Technical Bureau Department of the Kuwait Stock Exchange for the past 18 years. “Before the oil era, the men were absent for eight months of the year during the summer to dive for pearls. They then traveled to India and Africa to sell them and to buy goods such as wood and spices. While their husbands, brothers, and fathers were away, women had to manage their households financially and to provide for their families. This is how the role of women in finance started.” Kuwait’s strong links with the U.S. are the basis for the Gulf’s economic and diplomatic development ■THE CLOSE relationship between the United States and the State of Kuwait has become one of the economic and diplomatic cornerstones of development in the Gulf. The commitment that both countries have shown toward this relationship has opened up a stable and prosperous future for the whole region. “I’m very optimistic about the future,” says Dr. Mohammad S. Alsalem Alsabah, Kuwait’s Minister of Foreign Affairs. “Trust was the major issue that was an obstacle to wider Arab economic cooperation,” he says. “The collapse of the Hussein regime in Iraq has created new opportunities and horizons. There are new potential areas of cooperation on both sides, he adds. “It has also challenged us MOHAMMAD S. ALSALEM ALSABAH Minister of Foreign Affairs proved that he was successful. “It is important for the world to understand that Kuwait has been an indispensable U.S. ally,” he explains. “They have a great debt to the U.S. because of the role we played in their liberation. But the U.S. now has a reciprocal debt to Kuwait for the strong support the Kuwaiti people have given in the war against terrorism. They supported our efforts in Afghanistan very courageously and have proved to be an indispensable member of the coalition because of the support they provided in the liberation of Iraq. This has not been without risk for Kuwait. They were really almost alone among Arab countries in speaking out and defending the work of the coalition before, during, and after Operation Iraqi Freedom. We recognize that they have taken risks with their Arab neighbors.” The Northern Oil Fields Development Project is attracting interest from U.S. oil firms to reform the way we have been doing business for the last 15 years. The mentality now is one of reform and progress. We cannot continue to do things the old-fashioned way.” The immediate aftermath of the invasion disrupted the political relationship between many Arab countries. But Dr. Alsabah thinks this was necessary: “Saddam Hussein was like a cancer growing in the Arab body and poisoning the relationship between Arab countries. The removal of that cancer was a major victory not just for the Arab people but also for regional stability and global security.” The relationship between the U.S. and Kuwait has always been strong and was cemented most firmly in the first Gulf war when the U.S.-led international coalition liberated the country from Hussein’s forces in 1991. “Frankly, security has been the dominant factor in our relationship over the past 14 years. But the U.S. can certainly provide more than security to Kuwait. It can provide opportunities, technology, knowledge, education, and an example of good management and good governance,” says Dr. Alsabah, who has a Ph.D. in economics from Harvard University. Changes along these lines are already under way. The nation has opened up and liberalized its educational institutions, so foreign universities are now being founded in the country. The government sets strict guidelines to make sure they meet the minimum standards of excellence. “Kuwait is a place where you can raise your children and where you can make a lot of money,” he adds. A lot of U.S. business people have already got wise to this situation, according to Richard Jones, U.S. Ambassador to Kuwait. “The economy really seems to be growing,” he says. For the past year the hotels have been so packed that the embassy has sometimes struggled to find enough free rooms to accommodate visiting congressional delegations. “What’s new in the current situation is that Kuwaiti capital is coming back, but Kuwaitis also realize that they can use foreign capital successfully to help develop their country even further. Kuwait is already a developed country but its population is growing rapidly,” he says. “I arrived here just two weeks after 9/11. I knew we were going to have to rely on Kuwait in the war against terrorism. So my goal was to take our countries’ relationship to a higher level of greater strategic cooperation,” says Ambassador Jones. Events have RICHARD JONES U.S. Ambassador to Kuwait Trade Indicators Inflation and GDP 15,000 6 12,000 4 9,000 2 0 3,000 -2 0 ’00 ’02 ’01 ’04f ’03e ’06f ’05f ’08f ’07f ’00 ’02 ’01 ’04f ’06f ’08f ’03e ’05f ’07f Current Account Bal. $m Trade Balance $m Inflation % GDP Growth % TRADE WITH THE U.S. Trade plans will put Kuwait on the map ■ STRONG U.S.-Kuwait trade is underpinned not only by vital commercial interests but also by the close mutual understanding and respect which the two countries share. U.S. technology is highly respected in the Kuwaiti market and local businesses have adopted these standards. U.S. companies are successfully winning a significant share of defense-related contracts in the country, which has been declared a nonNATO ally, giving it a privileged relationship with the alliance. The countries have also recently signed a Trade and Investment Framework Agreement (TIFA), which will lead to the establishment of a U.S.-Kuwait Council for Trade and Investment. The agreement has been accompanied by a new visa regime making it a lot easier for foreign business people to enter the country. Under this new plan, where visas are granted at the airport, the government now allows 34 different nationalities into Kuwait. “The TIFA is an agreement to talk about the issues that would be involved in a free-trade agreement,” says U.S. Ambassador to Kuwait Richard Jones. “It is a preliminary step but an important one because it means that Kuwait is on the agenda of the people who work on our trade policy, particularly at the U.S. Trade Representative’s Office.” “I think the main benefit for Kuwait is that it will put the country on the map for American investors, especially because of the changes in Iraq. There will be a lot more interest in this part of the world and you will get a lot of companies that may be a little bit reluctant to plunge right into Iraq. But Kuwait is an ideal location because it has good infrastructure, modern communications, comfortable housing, and so on,” he says. In addition, there are many opportunities in Kuwait itself. A large project attracting U.S. interest is the multi-billion dollar Northern Oil Fields Development Project, formerly called Project Kuwait. The constitution forbids foreign ownership of natural resources but the government has found a way of bringing in investors without ced- ing this vital ownership. Many U.S. oil companies including ChevronTexaco and ExxonMobil have expressed interest in the project. Companies that win government purchase contracts worth more than $50 million have to invest 35% of the value of that contract in the country. “From a Kuwaiti point of view, it is a form of insurance because all of a sudden it is not Kuwaiti money that’s invested in these oil facilities, it is British, American, French, or whatever,” he continues. “This gives the companies an interest in asking their government to protect the facilities. Kuwait will have major companies with a long-term commitment to it, which is good.” The U.S. Commercial Service of the American Embassy in Kuwait provides services and support for U.S. firms to enter and expand their presence in the Kuwaiti market. The office also serves as a resource for Kuwaiti firms interested in importing U.S. products. U.S. Commercial Service www.buyusa.gov/kuwait Opening soon: • LE MERIDIEN KUWAIT experience something new. • LE MERIDIEN TOWER KUWAIT Enjoy new standards of comfort, service and amenities at these luxurious Le Méridien Hotels in Kuwait. For further information and reservations call 00 965 251 0999. www.lemeridien.com In Partnership with Nikko Hotels International Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content WORLD MARKET RESEARCH CENTER 6,000 Kuwait 1/9 ok lumimar.qxd 3 24/6/04 07:47 Página 3 Our World Wednesday, June 30, 2004 Distributed by USA TODAY FINANCE / With up-to-date legislation and technology, Kuwait is ready to face increased competition and to become the gateway to Iraq As foreign institutions enter the market, the sector is poised for dramatic expansion ■ BANKING plays a key role Al-M ulla Gro up in Kuwait’s economy and is perhaps the most important after oil. As foreign-owned financial institutions enter the market for the first time, the sector looks poised for a dramatic period of expansion. The sector was already thriving in the country before the government decided to open it up to international competition. “For the last three years, the Kuwaiti banking sector has enjoyed excellent conditions, registering historic records since its establishment. These years have seen huge levels of liquidity in the system, relatively high levels of capital adequacy, and high levels of ratings in Kuwaiti banks,” says His Excellency Sheikh Salem Abdul-Aziz Al-Saud AlSabah, Governor of the Central Bank of Kuwait (CBK). At the end of December 2003, the CBK said that the Kuwaiti assets of domestic banks had increased by 1.5% compared to the same period in 2002. These assets included private sector loans of $33 million and public sector loans of $10 billion in addition to inter-bank deposits of $9.5 billion and foreign assets valued at $8.5 billion. A number of foreign banks have already approached the CBK to request official licenses to open branches inside Kuwait since the government passed the regulation in March 2004 allowing them in. They will be entering one of the most advanced banking sectors in the Middle East region with some of the most up-to-date legislation. The parliament recently passed a Monetary and Central Bank Regulating Law described by Sheikh Al-Sabah as an important step in the development of banking legislation in Kuwait. “The law keeps the system up to date with developments in the SALEM ABDUL-AZIZ AL-SAUD AL-SABAH Governor of the Central Bank of Kuwait international field of banking supervision,” he says. It will help to free up the financial services sector and ease future commitments in the sector resulting from general trade agreements. It will also allow the Central Bank to exchange data and information with supervisory authorities outside the country and search branches and companies registered under Kuwaiti banks outside the country. These changes permit the implementation of the agreement reached at the Higher Council of the Gulf Cooperation Council (GCC) in 1997 that allowed national banks to open branches in other GCC countries. The Central Bank of Kuwait, was established in 1969 and it has been awarded the highest rating in the Middle East. It has also adopted almost all the international standard measures related to the banking sector. These include the Basle Banking Supervision Committee recommendations. The bank issues the Kuwaiti Dinar, controls the banking system, directs credit policy to assist social and economic progress, and assists in the growth of national income. It also acts as a banker and financial advisor to the government. But perhaps most crucially, its role in the banking system is to regulate liquidity. Whenever there is a shortage it injects liquidity and when there is a surplus it absorbs it. This function has been central to the prudent fiscal and monetary policy that the country has been pursuing over the past few years. The results of this policy have been a strong emphasis on freemarket trade and low inflation rates, despite fluctuations in global oil prices. “Solid and efficient monetary and supervisory policies have resulted in a relatively stable exchange rate for the dinar, despite the extraordinary situation that Kuwait has endured for the past 14 years, such as the destruction caused by the previous Iraqi regime,” says Sheikh Al-Sabah. “The banking sector suffered greatly from the Iraqi invasion. But it has now regained a very healthy position and has received a high rating from the Kuwait Finance House Financial institutions prepare for the challenges of a liberalized market The Central Bank of Kuwait has a vital role in the country’s prudent fiscal and monetary policy international agencies. These neighbor is presenting Kuwait show that Kuwaiti banks have and its banking sector with new recovered from their problems challenges. “The region finds itand are considered among the self in a new environment with best in the Middle East,” he adds. expanded economic opportuniKuwait’s adequate infra- ties and new challenges, espestructure, sound and cially as the cost Kuwait has up-to-date banking of reconstructing Iraq one of the and finance sector, is estimated at $36 and its advanced most advanced billion.” financial communication sysThe CBK Governor tems qualify it to be sectors in the adds that within the international Middle East Kuwait itself, there are commercial gateway many investment region to Iraq. The CBK is opportunities that will already providing technical as- need strategic partnerships, sistance to its counterpart in especially after forthcoming Baghdad. amendments to the tax law But the reconstruction of its are approved. “Kuwait is pursuing a structural reform program to enhance the role of the private sector in economic activities. It will attract foreign investors and generate a much needed acceleration in non-oil growth,” he said. “The Kuwaiti government welcomes any serious foreign investor from any friendly country. When we talk about globalization, American public opinion and business people should perceive Kuwait in the context of its culture, which is very open, especially because most Kuwaitis have traveled abroad as merchants, and quite a high number have also studied overseas.” ISLAMIC BANKING GLOSSARY Islamic Financial Services Council – Founded in 2002, this international body issues guidelines to Islamic financial establishments with regard to Shari’a principles. Kuwait is one of the main member states. Usury – In the West this is the practice of lending money at a high rate of interest. Islam forbids lenders from charging interest at all. Murabaha – The bank buys the commodity or real estate property and then sells it on to the customer at cost plus an agreed profit mark up. This higher price can be paid monthly to the bank over a period of years. Ijara – The bank buys the commodity or property and sells it on to the buyer for the same price with payment spread over several years. At the same time the customer pays the bank rent, which is how it makes its profit. Istisna’a – This is a sale agreement under which a contractor agrees to produce a product and to sell it to the contractee for a certain price and method of settlement, which could be in advance, by installments, or deferred to a future time. Sukuk bonds – The name given to Islamic bonds. The international market only took off in the last year but will soon be worth more than $2 billion. Zakat – The Muslim obligation to make an annual charitable donation calculated as a percentage of total wealth. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 24/6/04 08:49 Página 4 Distributed by USA TODAY Our World Wednesday, June 30, 2004 4 Al-Mulla FINANCE / A new legal framework allowing foreign investors to own and trade stocks has raised interest in Kuwait’s financial markets ■ KUWAIT Stock Exchange trade stocks. Until 2003, this (KSE) can claim to be the most opportunity was only open to successful financial market in citizens of other Gulf states. “I am very pleased to have inthe world. A gain of 24.11% in its Global General Index during ternational investors involved,” 2002 was trumped by an in- says Ms. Wafa Mohamed Alcrease of 63.9% in 2003. Trad- Rasheed, Manager of the Teching activity increased five times nical Bureau Department of the Kuwait Stock Exchange. “I have over this same period. Last year will go down in the witnessed the evolution of the history books as one of the most exchange and I know what I am important periods in the last talking about. It is a very good, three decades for the market. solid market and people who It saw stability returning and have been investing with us make tremendous confidence building among local investors KSE is the only money. Why should it exchange in only be local people after the threat from Saddam Hussein was the world with a who benefit? We have removed. The market special trading opened up to international investors beclosed at the end of floor for we will gain as 2003 at a record high women and an cause much from them as of 170.78 points. The higher oil prices, low- in-house court they will from us. “The boom we are having here er interest rates, improved corporate profitability, and increased is emerging partially from the liquidity that were responsible companies and partially from for this performance are contin- the management of the stock uing to drive the market this year. market,” adds Ms. Al-Rasheed. What makes this such good For the past two years, many of news for foreign investors is that the quoted companies have benfor the first time they have been efited greatly from signing conallowed a part of it. Last year, tracts with the U.S. army and the government introduced a providing it with facilities as new legal framework allowing the liberation of Iraq was preall foreign investors to own and pared and carried out. This led Rising investor confidence boosts trading Exchange profits from regime change in Iraq to good results and high dividends. But that is not all that has happened. “We have almost had a revolution here. First, we introduced the automated trading system. It was the first in Arabic that we have ever implemented. Then we signed a new contract for upgrading this system and have already started doing so. It will be completed by the end of the year. It can already make 50,000 transactions each hour,” says Ms. Al-Rasheed. Markets are not only judged by liquidity but also by their rules, regulations, transparency, and credibility. Investors want to know that protection is in place, that information is delivered on time, and that there are safeguards against insider trading. All these things are being seen to at KSE. It is the only stock exchange with its own in-house court. “As far as international investors are concerned, we are working now on our regulations to implement the insider-trading law,” she explains. “When KSE started in the 1980s companies disclosed information once a year. Now they report every three months. Any individual or company that owns more than 5% of an enterprise must disclose their identity. Companies that have signed contracts or have news are obliged to disclose this information before or after trading hours. We have to be very strict with the listed companies,” she adds. While all this has been going on, KSE has not forgotten to respect the local proprieties and customs of Kuwait and also to involve the whole population. It is the only exchange in the world with a special trading room for women. This is not because they are not allowed in the main room but because it gives women a more relaxed working space. “The major floor was always packed with men, so women hesitated to come and join them because they were a minority. So we decided to open up a place for them where they could deal with women workers and sit among themselves. It is like a salon,” explains Ms. Al-Rasheed. “Every time I go to the trading floor, with the majority of men staring at me I feel uncomfortable,” she says. “With the opening of the new floor we opened 4,000 new accounts, which means it was a success story in itself.” KSE closed at a record high of 170.78 points at the end of 2003 INVESTMENT DAR Wide-ranging portfolio maintains broad consumer appeal ■ TEN YEARS ago few business people were interested in Islamic finance, even those in the Gulf. The success of companies such as Investment Dar has changed this forever. Investment Dar was established in 1994 as one of the first Shari’a-compliant investment companies in Kuwait. It was the first to be established with a full feasibility study. This document was so comprehensive it was later the guideline used by the Central Bank as a benchmark for any new company deciding to enter the market. The group as a whole is already a holder of the ISO 9001 international quality standard certificate and was the first Islamic company to obtain this prestigious recognition of its high level of service. “People used to laugh at us when we talked about Islamic banking,” says Adnan A. AlMusallam, Chairman and Managing Director of Investment Dar. “Today, most of the international banks have sections for Islamic banking. Anyone who wants to work in this region has to have Islamic products on offer. We want them to consider Investment Dar as one of their first choice partners.” It is an invitation hard to resist. In 2003, Investment Dar’s stock price surged by 50% and by the end of the third quarter net profits had already registered an impressive 250% increase on the previous year. The company has achieved these results by offering a wide range of financial services but remaining strictly within Islamic laws at the same time. It grants credit facilities to consumers, manages financial transactions, and acts as broker and trader of securities. It incorporates and manages investment funds and portfolios and develops its clients’ cash supply. The company performs these functions through three major subsidiaries. The first manages the real estate and commercial finance businesses. The second deals with portfolio and fund management and all international investments. The third manages the traditional retail finance business. Over the next few years, the company plans to move to the next stage of its consolidation ADNAN A. AL-MUSALLAM Chairman and Managing Director of Investment Dar and focused expansion. A major reorganization will transform it into a holding and supporting company with several business units – each one being a profit center specializing in its own line of business. To begin with, the company was only active in one sector. “We decided to start as a retail finance company with the aim of becoming a full investment company and also a bank whenever the regulations would allow it,” says Mr. Al-Musallam. “After the Gulf war, we anticipated a boom in the car finance business so we entered the vehicle leasing and finance business. For the first three years we only did car financing. Then, we went into commercial and real estate financing and housing,” he explains. At the outset, the company chose to finance consumers regardless of the difficulties and obstacles they faced. In line with this they adopted new Islamic formulas which had never been applied or used in Islamic sales contracts before. “Our strategy for this period was to put the company on solid ground. We thought the best way was to do the financing first because you mostly get repeat customers,” says Mr. Al-Musallam. “We also started a real estate investment here in Kuwait, which has been very profitable. With the opening and rebuilding of Iraq, I think it is going to be the golden age for the real estate market here,” he adds. “The financial services industry has become very competitive and there will be no respite in the future – we will have three Islamic banks and possibly international competition in 2005 with the opening of the Kuwaiti market due to the GATT agreement.” Investment Dar has also been expanding throughout the region. It has established a company called Raffidain to focus on business opportunities in Iraq. It has a real estate business in Bahrain and will soon enter the consumer finance business in Saudi Arabia. Meanwhile, it founded a retail finance company in Qatar, as a joint venture between Kuwaitis and Qataris. “We were the managing team for that company. It is now one of the leading companies there. After three years we left the management and we sold our share last year and made a very good profit.” Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 5 24/6/04 08:08 Página 5 Our World Wednesday, June 30, 2004 Distributed by USA TODAY BANKING AND INVESTMENT / Social awareness and financial know-how keep Kuwaiti institutions in the premier league ■ WHEN Ali Hilal Al-Mutairi first came to Kuwait’s Al Ahli Bank (ABK), he was determined to attract the best-qualified team of financiers in the country. Over the past three years, the company has attracted some of the sharpest talent in the sector to join a series of new highlyexperienced, motivated, and skilled teams. “This has helped the bank to succeed and will continue to be the main reason for our future success,” says Mr. Al-Mutairi, Deputy Chairman and Managing Director. “We have a specialized team to meet the needs of our corporate clients in contract financing, the trade finance service sector, and real estate financing. We also have a desk with experienced dealers to advise on trading products. Exclusive departments for retail banking have been set up to develop products, launch sales campaigns, and measure customer service against standard benchmarks,” he says. “Our aim is to be a premier Kuwaiti bank, offering corporate and retail banking services, including a wide range of financial Quality performance brings high returns Emphasis on good management and customer service pays dividends solutions and quality products to our customers in Kuwait and in the Gulf. In addition to securing the highest returns and profits for our shareholders and customers, and developing skilled and competent personnel in the bank, we want to meet our commitments to Kuwaiti society and contribute to its overall development,” adds Mr. Al-Mutairi. To achieve these targets, he has developed a strategic plan and several new initiatives, which have been implemented across the bank to change the way it does business. ABK has been broadening its customer base by opening new branches, introducing electronic banking, expanding its point of sale improving performance has led to better credit quality and a substantial reduction in non-performing loans. “During my period in charge of the bank, business and profits have grown substantially. At the same time, substantial non-performing assets have been removed and substituted with good yielding assets,” says Mr. Al-Mutairi. The amount of bad loans declined by 24.2% in 2003. The total reduction for the past two years is nearly half. The main reasons for the positive performance achieved by the bank are the far reaching vision and timely strategic initiatives taken by the board of directors and the executive network, customizing corporate products, and improving customer service. The success of these policies is reflected in its impressive financial performance. Net profit for 2003 after tax and directors’ fees was $75 million, an increase of 15% on the previous year. ABK’s cost of income ratio is one of the lowest among Kuwaiti banks thanks to prudent control of expenses. It is also one of the pioneers in risk management practices and has well-developed tools for managing credit, operational, and market risk. Its corporate and retail divisions have been the growth engines whose consistently ALI HILAL AL-MUTAIRI Deputy Chairman and Managing Director of Al Ahli Bank management in conducting the bank’s business. Each of its main business divisions is empowered and encouraged to carry out business within the framework charted out for “growth with quality”. Several committees set up periodic reviews and improve actions on an ongoing basis. The divisions include corporate banking, retail banking, operations and technology, financial control, treasury and investments, international banking, human rights resources, risk management, special asset management, and legal and internal audit. Last year, the treasury and investment division launched two equity funds. The Al Ahli Kuwaiti Fund’s net asset value increased by 37.8% in its first 11 months of operation. The Al Ahli Gulf Fund was launched in November and saw its unit price increase by 3.3% within two months. ABK is the only Kuwaiti bank with a branch in Dubai, which serves Kuwaiti clients with business interests in the Emirates. Partnerships with global banking names help provide a global presence. “Our partnership with Emirates Airlines – the premier Middle East airline – reflects our goal of quality service to our customers,” explains Mr. Al-Mutairi. ABK has also established a partnership with UBS, which while focused on the development of investment products, also promotes the transfer of product knowledge and expertise. THE INTERNATIONAL INVESTOR Al Ahli Bank’s net profit for 2003 was $75 million Al-Ahli Bank Targeted business is recipe for growth ■ ISLAMIC finance is a question of business. It is as logical as McDonald’s making their burgers pork-free so they can be sold in Muslim countries, according to Adnan A. Al Bahar, Chairman of The International Investor (TII). “The economy needs it, many customers need it. It doesn’t matter who delivers it. The involvement of both local players and more global players in the industry give it credibility. This helps to make Islamic banking a more attractive and viable alternative to conventional banking, attracting more customers and resulting in a even faster growth rate. ” he explains. The International Investor is a premier wholesale Islamic investment bank. It was founded in 1992 by institutional and private investors and was listed on the Kuwait Stock Exchange in 1996 and on other regional exchanges shortly afterwards. It established itself as an Islamic bank during the first wave of privatization in the Gulf region. “We had foreseen the need for investment banking services in the region to support the growth of capital markets and facilitate, among other things, the acquisition of public sector assets,” says Mr. Al Bahar. “TII provided specialist Islamic structured finance services and advice to a variety of regional and international clients,” he says. The business now operates in two main areas. Its structured finance arm embraces a wide range of investment banking services including corporate finance, project financing, venture capital, private and public placements, mergers, and acquisitions. Its advisory and distribution service is now one of the main organizations providing entrepreneurs, corporations, and financiers with the expertise, knowledge, and tools they need to efficiently access the rapidly expanding Islamic market. It provides Islamic structuring solutions, compliance screening, dividend cleansing, Islamic indices, portfolio and risks management tools, private banking services, marketing support, and wholesale distribution networks. ADNAN A. AL BAHAR Chairman of The International Investor TII does this by tapping its distinctive competencies, primarily Islamic structuring and placement expertise, and extensive knowledge of the Islamic financial market place. It is supported by a growing network of offices, joint ventures, and strategic alliances. TII has an established presence in Kuwait, the UAE, and Qatar. It plans to extend into all key markets in the Middle East and North Africa region. The bank aims to be the premier financial investment institution in the region and the leading global Islamic wholesale investment bank. At the same time, it is moving away from being exclusively an Islamic bank. “We have now embarked upon a new strategic direction, using our investment banking capability and experience to acquire financial serivces companies in the region,” explains Mr. Al Bahar. This is a strategy that will allow the business to achieve higher-than-average profitability through investing only in growth sectors. The closest business model in the U.S. is GE Capital, which owns some banks, but mainly credit card, consumer finance, and leasing operations. “If you are a bank you cannot choose not to provide current accounts or credit cards - you have to provide the whole range of banking products and services. But in our case, we can enter only those markets that we think will provide the opportunities we need,” explains Mr. Al Bahar. “This approach allows you to exit a particular market or divest a specific product without having to sell or dilute your own brand. So you can sell a company in Egypt and buy a company in Turkey, and all without closing a branch in the country. “I see The International Investor becoming a leading financial services company” he adds. “We are not only investing in those sectors with the greatest growth potential, we are also investing in one of the world’s fastest growing markets. In other words, we are increasing our presence in the right markets and the right segments at the right time.” SUPERIOR FINANCE SOLUTIONS IN KUWAIT AND THE EMIRATES Al Ahli Bank has nearly 40 years of experience in providing customers with the best financial products and services in Kuwait. Diverse solutions ranging from investment funds and treasury to retail and corporate banking are available through 14 local branches. A branch in Dubai and plans for regional expansion make Al Ahli Bank a unique base from which to support all business opportunities in Kuwait and the Emirates. The provision of corporate services places a particular emphasis on the financing of construction, real estate, and trade, helping build a dynamic future for the region. AL-AHLI BANK OF KUWAIT Tel: (965) 240-0900 E-mail: marketing@abkuwait.com, www.abk-kuwait.com Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 7 24/6/04 08:31 Página 7 Our World Wednesday, June 30, 2004 Distributed by USA TODAY PRIVATE SECTOR / Firms are diversifying their activities and preparing to play a role in the economic transformation of the entire region A strategy for success Businesses are ready to profit from the new economic landscape Revised investment legislation makes Kuwait the logical place for investors to commence or extend their business in the region ABDULLAH A. AL-TAWEEL Minister of Commerce and Industry HILAL M. AL-MUTAERI Vice-President of the Kuwait Chamber of Commerce and Industry the petrochemical sector. We are encouraging foreign investors to come in. I hope also to open up the communication sector. On the financial side, Kuwait is very strong. Our banking system is excellent and insurance is also very good. We are opening that market too,” adds Mr. Al-Taweel. The Kuwait Stock Exchange is considered one of the most profitable in the region and the world. “I’m encouraging them to be a regional market. We are trying to tie Kuwait with the Hong Kong stock market. I would like to make Kuwait a regional market for bonds. This will be run by the private sector,” he says. The U.S. is playing an important role in Kuwait’s economic transformation, for both strategic and commercial reasons. “We are very happy that we are so close to the Americans. They are helping us and we are helping them. I think if they are interested in investing in the Middle East and especially in Iraq, they should come to Kuwait,” says Hilal AlMutaeri, Vice-President of the Kuwait Chamber of Commerce and Industry. “We know how to do business with the Iraqis,” says Mr. Al-Mutaeri. As for the location, Kuwait City is the nearest. We have a very advanced banking system and the best central bank supervision in the whole region. The National Bank of Kuwait has already been given a license to operate in Baghdad. A free-trade zone on the border has been approved.” Kuwait is not only full of opportunities, it also has all the necessary infrastructure for foreign investors. Civil and commercial law is secular in origin. The role of Shari’a law is largely limited to the spheres of family and social behavior. Revised foreign investment legislation endorsed by the cabinet in October 2003 raised the threshold of foreign investments to 100% of Kuwaiti enterprises and provided better long-term protection against nationalization or confiscation of assets. Ownership interests in mineral resources are still banned under the constitution but there are 10-year tax breaks and exemptions from customs duties on raw materials for foreign investments. Tax on profit has also been reduced; there is now a ceiling of 25% tax on net profits. KUWAIT FOUNDATION FOR THE ADVANCEMENT OF SCIENCES A global leader in scientific research ■ KUWAIT has been pushing back the boundaries of knowledge for nearly three decades. It has one of the most enlightened and richly-endowed scientific research programs, not only in the Gulf region, but in the world. In 1976, when he was still Crown Prince, His Highness Amir Jabir Al-Ahmad Al-Jabir Al-Sabah established the Kuwait Institute for Scientific Research as the government arm for applied research. At the same time, he suggested establishing the Kuwait Foundation for the Advancement of Sciences to support scientific activities in the country and the region. The condition was that it could not depend on the government for its existence but would have to get support from the private sector. The leading Kuwaiti businesses of the time were not slow to take up the challenge. “The Chamber of Commerce called for a meeting attended by all the major share-holding companies. There were 40 of them. They all agreed to support the establishment of this foundation by contributing 5% of their annual profits with no conditions,” recalls Professor Ali AlShamlan, Director General. Those initial 40 companies have now increased to 600 companies. In 1998, the endowment topped $1 billion and the Amir, who is also Chairman of the Board, decided to reduce the percentage for donations to 2% of profits. In 2003, it was reduced further to 1%. “He wants to retain that 1%. It shows that the private sector in an oil rich country supports scientific research,” says Prof. AlShamlan. The result is that Kuwait is now the leading producer of scientific research in the Gulf region. The foundation funds research in all areas of knowledge. It concentrates on priorities such as environmental protection, pollution reduction, and the development of water resources, oil, and petrochemicals. It also investigates cures for major health problems like diabetes. Every year it awards the prestigious Kuwait Prize, worth just over $1 million. It has established partnership agreements with major learning institutions worldwide, including Harvard University and the Kennedy School for Government. NASSER MOHAMED AL KHARAFI President of the Al Kharafi Group of Kuwait His company’s management philosophy is to cultivate self-confidence and encourage decision making; to foster entrepreneurial spirit and combine it with strict business disciplines and the latest in technology and business methods. “I have people who have been working with me for 20 and 30 years. Their children are now working for me. It is loyalty. They feel it is their company,” he adds. The company motto is: “Highest, lowest, largest, and longest.” They could also add fastest to this list. The construction division of the group, which is responsible for onefifth of its revenues, built the National Assembly building in record time. It was HVAC contractor for the 1,214 foot Liberation Tower in Kuwait City, which is the thirdtallest building in the world. It also built the Al-Muthanna Complex, the largest building in Kuwait, which contains 415 shops, 754 parking spaces, and 683 residential units. It installed more than 60% of Kuwait’s sewage system and the strategic gas pipeline for the Kuwait Oil Company. Last but not least, it built and operates the biggest sewage treatment plant in the world, using reverse osmosis technology from the U.S.-based company Aionics. “The government did not put in a penny. It is all private investment,” says Mr. Al Kharafi. “We were able to attract American companies to invest in the equity, not just provide the know-how. I think it is a very important step for business people in Kuwait to attract foreigners,” he adds. Not only this but the price for the water treatment plant, which gives pure water for agricultural irrigation, is cheaper for the government then when it was simply disposing the treated sewage into the sea. AL-KHARAFI GROUP INTERNATIONAL PROJECTS Al-Kharafi Group ■ KUWAIT’S ECONOMY is enjoying an almost unprecedented boom following the liberation of Iraq. Business opportunities are multiplying. The whole region is poised to enter a period of beneficial economic growth and stability. “It’s an exciting time for Kuwait and it is very promising. After the decision to liberate Iraq, we made a bold decision to go with the allies. I think we paid a heavy price for that but in the end we proved to those who criticized us that we made the right decision,” says Abdullah A. Al-Taweel, Minister of Commerce and Industry. “As the security level has lowered, trade and commerce has increased. Kuwait is now in the right position. We are opening our country to investors coming in to trade,” he adds. “I’m not only talking about Iraq. Iraq is an opportunity for the next four or five years but there are a lot of other opportunities in the northern Gulf – in Iran, Jordan, Syria, and central Asian republics.” Kuwait is a logical place for this economic improvement to begin. It has a long history of private enterprise dating from the early 1900s. Before the discovery of oil, it was a commercial center famous for ship-building and risky sea-going trade. During the 1950s and 1960s, the state took over many key parts of the economy in which it was able to invest. Now the pendulum is swinging back and private enterprise is being invited to return. The current privatization process gains much of its strength and energy from the foundations of commerce that have always existed in the country. The other great economic priority is diversification. “There is already some investment in Al-Kharafi Group has an annual turnover of $3.6 billion Al-Kharafi Group ■ DEAL with one part of the vast and powerful Al-Kharafi Group – Kuwait’s largest general contractor and the market leader in the Middle East – and you deal with the whole group, according to Group President Nasser Mohamed Al Kharafi. He has taken the business passed on to him by his father and made it even bigger and more successful. It now has such vast resources at its disposal that bringing in help from outside is almost completely unnecessary. “We never hire if we can help it,” he says. The Al-Kharafi Group, a multinational and multi-faceted organization, is diverse but not fragmented. Its businesses stretch from construction, through manufacturing, investment, commerce, and development to travel, tourism, and hotels. With an annual turnover of $3.6 billion, it is the most representative business institution in the Kuwaiti private sector. Most of its major subsidiaries operate autonomously, while head office operations provide corporate services and a central focus for group strategy. There is continual cross-support among the companies and divisions. “We have a lot of resources, so we make good use of them,” says Mr. Al Kharafi. The privately-owned group was established as a trading company more than 100 years ago and expanded into a gradeA international contractor following World War II and the construction boom which followed the discovery of oil in Kuwait. Domestic success propelled the company into foreign ventures. By the end of the millennium the company employed more than 10,000 people. “I am motivated by achievement. I want to leave a legacy and contribute to the well-being of humanity,” explains Mr. Al Kharafi. This drive and ambition has made him the 77th richest man in the world and taken the business to the top rank of companies in the Middle East. Al-Kharafi Group One multinational’s philosophy cultivates loyalty and profits The Marsa Alam tourist development is one of Al-Kharafi Group’s biggest overseas projects Establishing a regional investment hub ■“IF A GROUP like Al-Kharafi based in a small country like Kuwait can go international, it gives a reputation to the country,” says Nasser Al Kharafi, President of the Al Kharafi Group, one of the largest general contracting companies in the Middle East. “My belief is that it is very important for a small country to diversify both geographically and in its business activities.” This belief underpins AlKharafi Group’s strategy for turning Kuwait into a place from which to launch investments in the whole region. According to Mr. Al Kharafi, Kuwait is ready to play this role. “Because of our roads, our democracy, and our regulations, people can come in and go out easily. And we have a sophisticated stock exchange. The benefits, he says, will be enormous. “I have a vision that if we have stability in this region, you will not find any region richer. Here you have mining, you have agriculture, and you have the richest tourism in the world. People come for the sea and the sun. In Lebanon, the views are fantastic, the sea is beautiful, and there is a lot of history. Syria is the same, so are Egypt and Jordan. And there are only a few hundred miles between them. I hope that stability will come to Iraq so that we will feel more secure.” The Al-Kharafi Group already operates around the globe. It has operations in Albania, Botswana, Britain, the Caribbean, Egypt, Kenya, Lebanon, Lesotho, the Maldives, Mozambique, Saudi Arabia, South Africa, Tanzania, Tunisia, the UAE, and Yemen. One of its biggest overseas projects is the huge Marsa Alam tourist development at one of the best diving places in the world on Egypt’s Red Sea coast. The resort is approximately 125 miles from Aswan, so visitors can go diving in the sea one day and visit the monuments of the Pharaohs the next. “We wanted to make something special. We wanted to build a community and to design the whole area,” says Mr. Al-Kharafi. The company has built four hotels and many apartments for sale or rent. The hotels are being operated by Sun, which is also an investor. The marina, the corniche, the utilities, and international airport – managed by the Airport de Paris – are already completed. “Tourism is fantastic. It is one of the fastest-growing sectors with high-income potential,” he adds. The group also owns Four Seasons Hotels in Lebanon and Damascus. Al-Kharafi’s Egyptian businesses include joint ventures with Heinz, a large poultry farm, producers of extruded aluminum, insulating materials, and car brakes, and a company assembling and selling computers using Korean know-how. In Saudi Arabia the company owns the biggest meat-processor and the biggest cake-making operation. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 24/6/04 08:54 Página 8 Our World Distributed by USA TODAY Wedensday, June 30, 2004 8 PRIVATE SECTOR / Local companies offer a wide range of partnership opportunities to U.S. investors in Kuwait and beyond Leading global brands trade on Kuwaiti group’s solid reputation ■ WHEN THE U.S. forces Turkish coffee, and has the globinvolved in the liberation and al marketing rights to franchise rebuilding of Iraq wanted to and develop a famous brand of establish American restaurants, roasted nuts known as Al Rifai. Al Rifai is one of the most there was only one place they exciting brands of the group, it could turn. The Pentagon went to is a concept based on timeless Al-Homaizi Group, a diverse and Lebanese roasting recipes and dynamic organization in neigh- diligent preparation techniques boring Kuwait, which has a long for roasted nuts, kernels, and and successful tradition of run- seeds including coffee beans. ning pizza and burger joints. “I Company-wide sales have am proud of my managers,” says grown by 400% in the past five years as the operation Saleh Al-Homaizi, Al-Homaizi has expanded throughChairman of AlGroup was out the region. Homaizi Group. “Our aim in all as“The U.S. army chosen to build pects of our business is asked for things to be American finished in two weeks. restaurants in related to the conWe had to build the Iraq for the sumers. You have to maintain the right whole thing. The first U.S. forces quality and the right one was opened in Baghdad Airport. We were real- service otherwise you won’t susly following the soldiers as they tain your share or your place in were going in and we were feed- the market. From the beginning ing them with burgers and piz- we have always focused on quality, particularly on the restauzas,” he says. The company had already rant side of the business. This is proved itself by successfully run- what has helped us grow over the ning similar restaurants in years and given us a good repKuwait. From a single Pizza Hut utation with the consumer,” says unit in 1981, it became the mar- Mr. Al-Homaizi. Al-Homaizi Group also owns ket leader in the highly competitive fast food market. It and manages a large number opened its first Burger King af- of sheep stations in Australia. ter the liberation following the The group’s founder, Yacoub Al-Homaizi, father of the curfirst Gulf War in 1994. rent Chairman, developed a cross-breeding research unit in Australia, known as the AlAwasi Project. This resulted in the production of an AustralianArabic sheep, which is available for export to the markets of the world. Mr. Yacoub Al-Homaizi still runs the sheep-breeding operation. “There is demand for sheep here because we have to slaughter sheep in accordance with religious requirements. “My father went to Australia SALEH AL-HOMAIZI and started this business. Then Chairman of Al-Homaizi Group it became a huge company, the biggest in the Middle East. He It now operates 82 restaurants was also the first person to including 43 Burger King change oil tankers into live sheep outlets and 32 Pizza Huts. Ten carriers. We import two million more establishments are under sheep from Australia every year,” construction. “There is one main says Mr. Saleh Al-Homaizi. The company is continuing reason why we have been working with U.S. brands for so many to expand. Future projects inyears: we are the right partner. clude a plan to take the IKEA If we weren’t, we wouldn’t have franchise internationally. “The had this long relationship,” says group is a stable and credible name in the Kuwaiti market and Mr. Al-Homaizi. The Chairman comes from a in the region. It has a record in deep-rooted Kuwaiti family terms of efficiency and getting with a strong tradition of con- things done,” he adds. This is tributing to the country’s social something which he hopes will and economic welfare. His fam- attract new potential partners ily business has a turnover of from America. “If business people from the $550 million. “We are always looking for U.S. or any other part of the new brands, like when we start- world are looking for an ed a Lebanese restaurant called associate, it would not be too Kababji,” he says. The group is difficult to recognize Althe sole agent in Kuwait for the Homaizi Group as a good poSwedish IKEA furniture com- tential partner, based on the pany. It also trades in luxury history, achievements, and repconfectionery, flavored Arabic, utation that we have.” Serving the interests of the Gulf region Committed to openness and deregulation, GIC is set to become the region’s premier investment bank ■ THE GULF Investment Corporation (GIC) is one of the largest financial institutions in the Middle East. It has authorized capital of $2.1 billion and total shareholder equity of over $1 billion. “In the last three years – including 2003’s normal and special dividend payments – GIC has paid its shareholders 84% of the paid-up capital and still maintains healthy shareholder equity of $1.1 billion,” says CEO Hisham Al-Razzuqi. In the same year, the value of the company’s total assets reached $6.7 billion. This was an increase of 15.3% over the previous year end. Its income was $125 million, an increase of 38.5% on the previous year. This expansion resulted from growth in both of the company’s main business lines – the Principal Investing activities and the Global Markets business. The average annual rate of asset growth over the corporation’s 21 years of operation is 14 %. “We believe the excellent economic performance of 2003 will be followed by solid economic growth in the years to come. Our optimism is based on several factors. First, we think that removing Gulf Investment Corporation is committed to providing a comprehensive range of financial services the Saddam threat is very beneficial for investor confidence. Bahrain, Kuwait, Oman, Qatar, seeks opportunities to promote Secondly, the underlying eco- Saudi Arabia, and the United sustainable non-oil development nomic fundamentals of the Arab Emirates (UAE). Clients in the Gulf through investment economy are strong and include governments, quasiin productive economic promising in terms of oil governmental institutions, pribusinesses. Recent successful prices, openness to the outside vate companies, and other major investments include the estabworld, continuous restructur- investors in the region. lishment of a new card proing, and deregulation of the cessing company, Delta Gulf In the past two years, GIC has economies. The last Service, and the development actively diversified its three to five years GIC’s services income sources into of a manufacturer, marketer and support the alternative assets, eqhave witnessed draservice provider of electric coils development uities, and Islamic matic changes and for motors and generators. a shift to the private Recently, the company fibanking products. It is of private sector,” says Mr. enterprise and established as a renalized a large investment in a Al-Razzuqi. stainless steel factory in the gional financial instiHISHAM AL-RAZZUQI economic This powerful UAE. It also provides comtution with a strong CEO of the Gulf growth and successful orprehensive investment services capital base, a diverInvestment Corporation ganization has its headquar- sified business franchise, clear to regional investors in equity ters in Kuwait. It maintains strategic goals, an excellent manand debt instruments. Its GCC a unique focus on the Gulf re- agement team, and dedicated region in the fields of electrici- Equity Fund, launched last year gion and is committed to pro- professional staff. “We want to ty, metals, chemicals, and has been a stellar performer. viding a comprehensive range be the Gulf’s premier invest- financial services, and to help GIC aims to bring foreign inof financial services that sup- ment bank. We partner foreign in developing the region’s cap- vestors into the country and the port the development of pri- investment houses with innov- ital markets. Also, to invest in region. “We believe that chemvate enterprise and economic ative international products that world markets using a wide range icals and metals represent a growth. would otherwise be inaccessi- of instrumentssuch as equities, good opportunity for investors. Established under the aus- ble to domestic investors,” ex- debt instruments, alternative in- Although our region is capital pices of the Gulf Cooperation plains Mr. Al-Razzuqi. vestments, and private equity.” rich, we recognize that we need Council (GCC), it is owned GIC’s Principal Investing (PI) foreign investors for their tech“Our strategy is twofold,” he equally by the governments adds. “To invest in promising business includes a portfolio of nical know-how and manageof the six member states: ventures and projects in the direct investments. The PI team ment expertise.” Gulf Investment Corporation AL-HOMAIZI GROUP KUWAIT FLOUR MILLS Bakery dedicates itself to the local community and high standards three-fourths of Kuwait’s bread. “We import all our food from the international market, and here I mean the main grain Kuwait Flour Mills ■ MAKING SURE his fellow countrymen have enough to eat isn’t just a business for Salah M. Al-Kulaib, Chairman and Managing Director of Kuwait Flour Mills and Bakeries, it’s a duty. His company produces needed for human consumption and also for cattle,” says Mr. Al-Kulaib. Managing this supply and ensuring that it is always of the highest standard is both a strategic and a commercial task, particularly as food is in short supply across the whole Middle East region because of the situation in Iraq. Although Kuwait’s large neighbor has the potential for producing food for the whole Gulf and Middle East area in the future, it will be importing most of its food in the next two or three years, while it recovers from the aftermath of the Hussein regime. Kuwait Flour Mills has prepared for this by developing new factories. “We can send more grain to Grain is imported for human consumption and cattle feed SALAH M. AL-KULAIB Chairman and Managing Director of Kuwait Flour Mills and Bakeries Iraq if it needs it. We have already sent 120,000 tons to Iraq. We gave them all their grain and flour for the six months before the Iraqi port of Umm Qasar was re- opened,” explains Mr. Al-Kulaib. Since it was founded in 1961, Kuwait Flour Mills has firmly established itself as a central part of everyday life for the general public. “Baking bread is a trade which many people have abandoned because there is no money in it. We are not doing it to make money but to serve the community. It is a basic need. We have all our bakeries in residential areas so we have to commnicate with our neighbors and the community. We are part of them and are aware of the public,” he says. The company has the largest and most modern European bread factory in the Middle East, located in the town of Sabhan. Grain is imported through an integrated complex near Shuwaikh port with wheat-discharging equipment to pump wheat directly from ships into silos. It also manufactures a range of other grainbased products such as pasta and biscuits at specialist factories and produces vegetable oil from soya and corn. “We sell our produce at low prices but never change the quality. We never cheat on quality or scale,” he adds. “We perform on time. We are reliable. This is important. We have signed agreements with Burger King and McDonald’s and we are going to sign one with Subway, Kentucky, and Hardees. These companies have very high standards. They have their own inspectors and we send our products outside Kuwait for evaluation. As these American franchisees emphasize quality, all their suppliers are under scrutiny. I admire the way they work.” Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 1/9 ok lumimar.qxd 9 24/6/04 08:58 Página 9 Our World Wednesday, June 30, 2004 Distributed by USA TODAY PRIVATE SECTOR / New horizons open up for firms committed to good business practice in their dealings at home and abroad LOGISTICS Company celebrates 25 years of commitment to quality and service ■ KUWAIT’S Public Warehousing Company has secured one of the most unshakeable endorsements that it is possible to get anywhere in the world. The U.S. Defense Logistics Agency has awarded it the contract for the supply of prime vendor food and non-food products to the U.S. Army, Navy, Marines, and Air Force in Kuwait, Qatar, and Iraq. “Why did they choose PWC?” asks Essa A. Al-Saleh, Managing Director of the company also known as PWC Logistics. “Because we are cost effective and we provide a certain degree of flexibility. Having one logistics provider that covers the whole region adds a lot of value. Quality is what differentiates us from other service providers. We focus on the quality of our services. So we are always improving our service.” PWC, which celebrates its 25th anniversary this year, provides leading-edge supply chain, ecommerce, customs, price research and decision-support solutions to private and public sector entities worldwide. PWC ESSA A. AL-SALEH Managing Director of PWC Logistics “Anybody who has to move products from A to B can benefit from working with us. We The regime change in Iraq the region. We’ll be in a position represents a great opportunity, to offer third-party logistics and transportation says Mr. Al-Saleh. “Iraq alone local represents 25 million people. It has capabilities. Currently, we are opin almost every oil, agriculture, and PWC supplies erating country in the region. In tourism, which are the key foundations for a the U.S. armed addition to the logistics vibrant economy. Iraq forces in Iraq, node, we have in place will drive a lot of the Kuwait, and a regional transportation growth once the secu- Qatar with food conduit that links every rity situation improves. and non-food single node. This enables our clients to efGiven that engine of products fectively stage and move growth, it is an ideal time to invest in the region. That’s products through the region. “We are continuing to build why we are investing significant resources – both financial and hu- for the future. We have experiman – in enhancing our regional enced a lot of change over the logistics network,” he explains. years and this year is no excep“Our strategy is to develop a tion. We are planning many more fully integrated logistics network things related to our supply chain whereby we will have a logistics solutions that seek to bring valnode in each and every country in ue to both our local and inter- can handle all the aspects, from local traders to multinationals, passing through the individual who wants to store his household furniture,” says Mr. Al-Saleh. The company has an extensive regional expansion plan. Aside from its operations in Kuwait, it is also active in Bahrain, Qatar, the UAE, Saudi Arabia, Oman, and Iraq. Outside the region, it has offices in Pakistan, China, Kazakhstan, South Africa, Tanzania, and Kenya. PWC Logistics was privatized in 1997. It is now listed on the Kuwait Stock Exchange with a market capitalization of over $1 billion. Its shareholder base of more than 20,000 investors includes prominent private and public sector organizations. national customers. This has been our philosophy from the start,” says Mr. Al-Saleh. PWC is ISO-certified and it always seeks to recruit high caliber individuals. “Time and again we have been selected by companies and government agencies to be their logistics partner in the region. We are chosen because of the people we employ, our substantial infrastructure spanning the region, and our systems which provide total control and visibility,” he says. “Today we have clients who are not based in Kuwait, Dubai, or Bahrain but we serve their needs in this market. They control their supply chain from their home base and we manage their inventory within the local market. They don’t need to have a presence here.” A firm focus on ethics and employee welfare Building a business on moral values and long-term relationships Saleh Jamal, set up a small electrical and domestic appliances shop in the heart of the old city. The two fledgling businessmen swiftly acquired the GEC (U.K.) franchise. In 1947, they founded an associate company called Bader Al-Mulla and Brothers. Within a short time this new company took on the Chrysler distributorship and followed this by expanding into other business areas such as marine products, air conditioning, travel, and equipment supply. One of the most respected groups in Kuwait, Al-Mulla builds its success on the basis of human Following the death of the founder in 1955, resources and quality his son Bader Al-Mulla took over as Chairsheer hard work made the diman until his death in 1969, when his broth- group also operates modern emversification a major success. er Najeeb succeeded him, and presided over ployee motivation and loyalty Throughout the 1980s the group a steady expansion of the group’s interests. programs with comprehensive continued to widen and improve Since then, the group has grown to be one profit-related bonus incentives. the scope of its operations and of the largest business houses in Kuwait. These were introduced early performance. Today, it has a “Al-Mulla Group means heritage,” says on in the group’s development. reputation for delivering on its Najeeb Abdulla Al-Mulla, who is still Group “Despite the fact that we were promises. It is committed to Chairman and holds court at the Al-Mulla enjoying considerable success, seeking new opportunities in Diwaniya, preserving this unique particularly in the auinternational markets. It is cerpiece of Kuwaiti family tradition, Al-Mulla Group tomotive sector, we operates tified to ISO 9001 standard and while making it relevant to the decided to effect a radmodern represents 34 U.S. agencies. modern business age. ical change through “Al-Mulla Group stands for Most large families in Kuwait the formation of a employee leadership and excellence” says multinational board in have a diwaniya, literally a place motivation Mr. Al-Mulla. The company 1978. This was a where men meet to talk and NAJEEB ABDULLA and loyalty Chairman itemizes his busiunique change in the discuss social life, business and AL-MULLA programs ness’s achievements. “We have way a family compapolitics. Even now diwaniyas repChairman of the become the largest electroresent the main institution in the social life ny is managed,” he says. Al-Mulla Group mechanical company, the largest The new long-term strategy and fiber of Kuwaiti life. They are the embodiment of the traditional ideas of Arab was designed to enhance the finance activity. Business was privately-owned financing serhospitality and communication, which are management of the company. It initially limited to financing vices company, the largest opalso preserved in the behavior of the ruling coincided with a major diver- sales of its own products. But erating lease company, and the family, who mingle freely with the Kuwaiti sification program carried out after acquiring the necessary second-largest car distributors in with support from the group’s expertise in the field, business Kuwait. I am proud to say that people. In most cases these rooms are now very in-house finance company. The was expanded to cover other over the 65 years of the operamodern, with every type of facility to make group entered markets such as car dealerships. In 1985, it ac- tion, the group has consistently the visit comfortable. The Al-Mulla environmental systems, vehi- quired the agency of one of the endeavored to achieve standards diwaniya, however, has chosen to remain cle rental and leasing, fire pro- largest nationalized Indian in- of excellence through the printection, office equipment, surance companies. It then en- ciples of professional managemore conservative and traditional. “Diwaniyas are small gatherings, which security services, engineering tered the field of brokering in ment, customer focus, long-term are open to everyone. Anyone can walk in products, computers, and in- insurance and reinsurance ser- relationships with business partvices in partnership with the ners, employee welfare and without being invited. We have freedom of surance consultancy. above all, the best business ethics In the same year, Al-Mulla U.K.’s C.E. Heath. expression with no fear of victimization. Sound business sense and and moral values.” It is good to be able to share your thoughts Group started its consumer with others freely,” says Mr. Al-Mulla. Al-Mulla Group may be traditional when it comes to its diwaniya but it has been completely modern in the structure and expansion of its business. It is divided into three main divisions: commerce, finance, and engineering. The Al-Mulla Group Al-Mulla Group ■KUWAIT’SAl-Mulla Group is today one of the country’s largest enterprises and is involved in almost every area of economic activity. It has come a long way from its original foundation in 1938, when Abdulla Saleh Al-Mulla, the then Secretary of State, and his partner Al-Mulla Group’s businesses include vehicle rental and leasing, fire protection, and an insurance consultancy KUWAIT FLOUR MILLS & BAKERIES CO. With our strong commitment to quality, we have gained the confidence of our customers and partners, because we deliver what we promise, when we promise. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 09:18 Página 2 Our World Distributed by USA TODAY Wednesday, June 30, 2004 10 PRIVATE SECTOR / Opening the door to foreign investors Entrepreneurs seek foreign partners Kuwaiti business people are ready to forge joint ventures with investors and capitalize on lucrative opportunities Civil and electromechanical works Foreign capital is sought for projects ranging from power stations to shrimp farms Fouad Alghanim & Sons Automobiles ■ U.S. COMPANIES who delay in taking the opportunities which are coming up in the Middle East at the moment are making a big mistake according to Fouad M. T. Alghanim, Chairman of Fouad Alghanim & Sons Group, which is one of the three largest contractors in the Middle East. “American companies like to play a ‘wait and see’ game, which is not going to help them to come here.” Bubyan is just one of a long because others will get here first,” advises Mr. Alghanim. list of projects that could “An example of this is the pro- benefit from foreign investor ject to develop Bubyan Island, participation. “There are prohe says. “It could be developed jects coming up in the next eight into a free-trade zone to com- to ten years that could amount pete with Dubai.” to $50 billion,” says Mr. AlBubyan is the largest island ghanim. off the Kuwaiti coast, at the far “Aproject for the northern oil end of the Persian Gulf. It is fields will amount to between $8 very close to the Iranian and billion and $10 billion. A lot of Iraqi coastlines. From Kuwait work will be done in Kuwait. via Bubyan Island it would take There will probably be $4 two to three hours to the Iran- billion for local work. ian border and half a day to “If we build Bubyan, we will Tehran, compared to three days have to build Salibya City, where to Tehran from Dubai. Iraq is people will live. This is a $5 bilnext door. It could lion to $6 billion probecome one of the Projects worth ject. The eastern part of major ports serving approximately Bubyan is one of the the country. $50 billion will most beautiful beach“This is where we offer exciting es in Kuwait, and the need international western part – which is companies such as opportunities to mostly marshes – can Americans or Euro- investors over be used as shrimp peans,” says Mr. Al- the next decade farms. This in turn is a ghanim. “Kuwait $6 billion to $7 billion today stands out in the Arab world project,” he says. because of its positive relationThe group is in a joint ship with the United States,” he venture with an American, adds. “But opening the door to European, and Far Eastern conforeign investment is a major step sortium bidding for the contoward a much more fruitful econ- struction of the huge 2,500MW omy. I believe that Kuwaitis North Zone Power Station, a would like American companies project worth $2.1 billion. It is Healthcare Oil Aviation & Airlines Communications Investment Shipping Hotel & Tourism International Trading & Contracting FOUAD M.T. ALGHANIM Chairman of Fouad Alghanim & Sons Group also bidding for a $500 million project to build a second 1,000MW gas turbine. “I feel we have a very good chance of getting the project because we are fully mobilized here,” says Mr. Alghanim, who also lists a handful of forthcoming petrochemical projects amounting to approximately $3.5 billion. It is important for foreign companies looking to participate in these projects to have a local partner. The government gives priority to Kuwaiti companies, so it is an advantage for American or other foreign companies to forge joint ventures. The other major opportunity opening up through Kuwait – especially for American companies – is access to Iraq. Kuwait is the gateway thanks both to its geographical position and the relationship between the people of the two countries, explains Mr. Alghanim. “We were very close for centuries until Saddam Hussein came and introduced hatred for 35 years. He brainwashed young Iraqis into hating not only Kuwait, but any people who were not under his direct rule of command. A lot of Kuwaitis are married to Iraqis. They have homes and assets in Iraq. We had a company there and a lot of projects during the IranIraq war,” he says. “Currently, our company has quite a lot of business in Iraq. We are doing a lot of work related to reconstruction, oil fields, and security. We have a joint venture with a British company there. We supply the material and equipment, they supply the manpower from Nepal. We have also done some work for several U.S. companies. The American people know by now that Kuwait is a friend and an ally.” The Alghanim Group was established in the mid 1960’s. In phase with the development of Kuwait, the Group has grown into a multi-operational body of companies consisting of a number of fully independent divisions as well as fully and partly owned subsidiary companies based in the U.S., Europe, Africa and the Middle East. Ahead of the game Today the group engages in an increasing number of diverse commercial enterprises that include direct representation of multinational commercial contractors and manufacturers, civil construction and contracting, installation and maintenance of all forms of mechanical, electrical and electronic equipment, investment project management, hotel ownership, telecommunications, aviation projects, real estate development, industrial production and general contracting on both the local and international arena. FOUAD ALGHANIM & SONS GROUP OF COMPANIES PO Box 2118, Safat 13022 Kuwait Tel: (+965) 242 4775 Fax: (+965) 242 4130/5251 http://www.fmtas-group.com fasgl@ncc.moc.kw Fouad Alghanim & Sons Top players in all fields The group in a league of its own From hotels to hospitals, the conglomerate touches lives around the world every day ■ FOUAD ALGHANIM & Sons Group operates in ten divisions. Much of its business is now conducted outside Kuwait in the United States, Europe, Australia, Africa, and the Gulf. “My vision is to let the business grow and grow, both locally and internationally. The more successful we are, the more successful the country will be,” says Group Chairman Fouad M. T. Alghanim. The expansion of the company is driven by Mr. Alghanim’s determination. “I get my motivation from my father. He lost his business twice for political reasons. But twice he managed to stand on his own two feet and become very well known and very well respected,” he explains. “My father taught me one thing – never give up.” The Civil and ElectroMechanical Division is the biggest part of the group. It is currently working on or competing for projects worth approximately $50 billion. These include the development of housing programs, commercial buildings, the installation and commissioning of pumping stations, power stations, and oil pipelines. The Communications Division deals with the design, supply, installation, and maintenance of telecom systems. It specialises in secure communication technology and satellite-based systems. Mr. Alghanim introduced mobile telephones to Kuwait in the 1970s before the cellular system was even available. “Initially it was only a car-based system. Then in the 1980s, I started the Kuwait Mobile Telephone Company. Today, it is one of the largest companies in the Middle East,” he says.” Mr. Alghanim also takes personal responsibility for the development of the Health Care Division. “Medicine runs in my blood. I studied medicine in America. But I did not finish my studies because my father died and I had to come back,” he explains. Mr. Alghanim created a firm called Advanced Technologies Company. It is now the largest medical equipment supplier in Kuwait. Fouad Alghanim & Sons Group is also venture partner in the Kuwait Medical Center. It owns several dental clinics and is about to build another hospital. The group’s Automotive Division is the exclusive distributor and agent for AM General Hummer utility and recreational vehicles. It provides sales parts and service to the Ministries of Defense and the Interior and to the private sector. It also deals in Volkswagen, Audi, Lamborgini, and Skoda distribution. The Hotel and Tourism Division owns the four-star Continental Hotel in Kuwait. It is a partner in the five-star InterContinental Resort Hotel in Hurghada, Egypt, which is one of the largest hotels on the Red Sea. Besides portfolio investments, the Investment Division is active in venture capital and owns a number of companies in Australia, Germany, the United States, and Austria. The Oil Division – which operates as Energy International – is a 50/50 partnership with other groups. It is one of very few companies that has exploration and oil trading rights in Kuwait. The International Trading and Contracting Division produces aluminum profiles and glass tempering. It operates in Kuwait and the wider Gulf region. The Shipping Division is one of the largest in Kuwait. It represents major international shipping lines, customs clearance, packing, and local haulage. The Aviation and Airlines Division was the first to be established by a non-government company. It started in the mid1990s with aircraft leasing. Today, the company manages 45 planes through an Austrian subsidiary, Jetta Lines, which is number three in Europe. “We believe that we’ll be number two by the end of 2004,” says Mr. Alghanim. He also has an aviation company with the British government, called United Iraqi Airways. It has established a firm with the British government to fly to Arbil in northern Iraq. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 11 24/6/04 09:21 Página 3 Our World Wednesday, June 30, 2004 Distributed by USA TODAY INVESTMENT HOUSE continues to offer high returns for investors Dynamic investment firm faces bright future The Securities House K.S.C.C. “Our mission is to be one of the most successful Kuwaiti investment Success has been achieved by earning client trust and working together as partners ■ THIS investment company has become one of Kuwait’s most successful investment houses having doubled profits in 2003 to $34.8 million. Formed 20 years ago to stimulate investment activity in the country, today the Securities House Company has a clear strategic vision, in line with a constantly changing world. The company’s own fortunes did not always run so smoothly. Following the stock market crash in 1982, Securities House was saved by the government who moved to assume control of the investment firm. As the market eventually stabilized the government once again signalled its intent to privatize the company. It was the management and clients of the company who came together and approached the government with a view to buying out its share of the business. Today, the company has enjoyed great success and has never looked back. Diversification and integration are blended in order to reduce risk and increase profit and more importantly trust. Declares Ayman A. Boodai, Managing Director and Chairman of Securities House, “The clients’ interest comes first. When we introduce a product to our clients we believe in it and are not just marketing or selling something.” The investment house has also turned its attention to be- yond its own borders. A subsidiary, Global Securities House, has been established as a foreign investment arm and has already tasted success in the U.S. and European real estate markets.The company is also eager to find new opportunities in other sectors. Securities House rarely invests on the stock market. As Mr. Boodai boasts, “We create not just speculate.” Education AYMAN A. BOODAI Chairman & Managing Director of Securities House companies, for example, have been established and presented as attractive packages for sale onto the market. Other companies are integrated so that together they can work as a self-sufficient unit. The Securities House Company also prides itself on being a market builder. When prices rose too high in the industrial sector a couple of years ago the company bought a small ce- ment factory. Today, the plant has been modernized and has gained a significant market share. As the company continues with its own investments these new subsidiaries come together and reduce the overall cost of the project. Most of the incorporated industrial subsidiaries are today grouped together under Equipment Holding, which will be floated on the Kuwait Stock Exchange this year. “One of our main contributions to the financial markets in Kuwait is to introduce new companies to the stock market,” says Ibrahim Al-Ghanim, Deputy Chairman and Deputy Managing Director of the Commercial Companies Sector of Securities House. By acquiring companies across a wide range of sectors, outside of heavy industry, Securities House is fulfilling its role as a market builder. The various companies, many of which will eventually be floated on the Kuwait Stock Exchange, not only diversify investor risk, but they also generate business for each other, and in turn develop the market. The company is a big investor in education and healthcare, as they are seen by Securities House as representing the future of Kuwait. “We want to be a major player in health services,” says Mr. Al-Ghanim. With investments in two large private hospitals, the company is now planning, through a subsidiary, YIACO Medicals, to purchase small medical centers. Securities House believes that Kuwait has no shortage of skilled personnel to develop and run the health service to the highest possible international standards. One of Securities House’s other success stories is New Technology Bottling Company, which has grown rapidly thanks to a contract to supply the U.S. army with bottled water. Says Managing Director, Ahmed Yousif Al-Ghanim, “The future for water bottling is very bright as there are only two companies in the business.” And, always thinking of their customers, the company has designed cartons that fit in schoolchildrens’ lunchboxes. In a further show of the company’s diversity, Securities House has recently ventured into the telecommunications sector by establishing a company by the name of Streamlink Communications, specializing in satellite communications. Securities House sees this market becoming increasingly competitive in the future and is confident of providing low cost services to the consumer. Through a strong, trusting relationship with its clients, a desire to develop and build new and existing markets, and its eagerness to reduce costs wherever possible, the Securities House Company has proven itself to be one of Kuwait’s most dynamic and successful companies. companies at maximizing shareholders’ value. We will always do what we do best, and seize opportunities for strategic acquisitions. We will prudently expand into new areas where we are able to utilize our skill to add value through new products and services. We are committed to maintaining the highest standard acquired from our religion and our culture.” “ We see Success as a journey, not a Destination ” INTERVIEW WITH MR. AYMAN A. BOODAI Playing a major role in the Middle East United World: What is your view on the Kuwaiti economy at the moment? Kuwait has experienced very significant events since the 1990s after the liberation of our country and the recent fall of the political regime of Saddam Hussein. We have also witnessed, during the last decade, an extensive privatization program by the government which encouraged the private sector to take the leading role in the promotion of the economy. Today, Kuwait’s geographic position makes it the gateway to the reconstruction of Iraq. Through joint ventures, alliances and strategic partnerships with other nations, Kuwait will have a major role to play in the Middle East. UW: People in the U.S. are increasingly interested in Kuwait and it is now seen as a developed country with plenty of business opportunities. Why, in your opinion, would it be convenient to invest in the country now? Since the early days of Kuwait, the founding fathers had a desire to become business traders, transporting goods from China and India to Europe and Africa. As businessmen they have been building trust for decades and for generations they have carried great credibility. Our oil exporting, healthy balance of trade, and business experience have come together to make Kuwait a more vibrant economy. We also have political stability and Kuwait is most democratic within the region. The laws are easier for local and foreign investments. There is no shortage of flexibility and ease in creating, trading or in selling a business in Kuwait. UW: What are the reasons behind the success of Securities House in Kuwait? Our company played an important role in the stabilization of the market after the stock market crash of 1982. From there we won our clients’ trust and decided to acquire the company during the privatization program. Our success is built on the trust of our clients in the management and the effort to hire the most talented people, and on providing the best possible services. UW: What services do you provide that make Securities House different? Here, the interest of the client comes first. Any investment that we offer to our clients goes through a rigorous selection process and we will not recommend it unless we believe in it and are part of it. We provide support for our clients, and we also receive support from them. UW: As a successful company operating under the guidelines of Islamic Sharia principles, what involvement have you in the U.S. market? Global Securities House is the international investment arm of the Securities House. Its aim is to seek international investment opportunities. For example, in the U.S. we have invested in and partnered major institutions to find opportunities in both the real estate and private equity markets. We have invested in a number of sectors such as industrial warehousing, offices, healthcare and technology. Our latest acquisition, completed earlier this year, is a property in Washington D.C., and is currently leased to the U.S. Coast Guard. We will be continuing to look for opportunities in the U.S. and European markets. UW: What does the future hold for Securities House? We think that the Kuwaiti economy is very healthy. We seek to create and develop new opportunities for our clients. When we find the right opportunities for our clients, we are determined to take on board the challenge and to successfully complete it. Tel: (965) 2458550 Fax: (965) 2459287 www.sh.com.kw Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 09:23 Página 4 Our World Distributed by USA TODAY Wednesday, June 30, 2004 12 PRIVATE SECTOR/ Kuwaiti experience is the first choice for international companies seeking partners Construction boom builds hopes for new alliances ■ A BOOM in the Kuwaiti construction sector has enabled the Kuwait Company for Process Plant Construction and Contracting (KCPC) to grow dramatically over the past three years. It now has an annual turnover in excess of $100 million and employs more than 1,000 people. KCPC, which was recently listed on the Kuwait Stock Exchange, has become one of the leading enterprises in the field MARWAN A. SALAMAH Chairman of the Kuwait Company for Process Plant Construction and Contracting of engineering and construction services for the public and private sectors. It has also become increasingly self-sufficient in the technology and equipment it uses. The company is now hoping to expand its business further through the business opportunities arising out of the liberation of Iraq. “The main prospects will remain in investment which may produce interesting opportunities in the longer term. There is scope for some logistical support out of Kuwait but it will be short term. The greatest prospect is for Kuwait to invest abroad,” says Marwan A. Salamah, Chairman of KCPC. Kuwaiti companies with the correct know-how and capabilities stand to benefit. “What we see now is a flow of businessmen going into Iraq,” says Mr. Salamah. “Iraq presents itself as a very attractive opportunity for people like us to form joint-venture contracting companies with Iraqi firms. We can develop housing projects, fund them, and complete them. It is not an KCPC With experience of business in Iraq, KCPC is well-placed to assist Iraqi companies KCPC is one of the leading enterprises in the field of engineering and construction services for the public and private sectors opportunity to go and try to sell partners to build an office block, our business but to help in any housing project, hotel, and stacultural development we can, dium, or even to replant all those working alongside Iraqis. This millions and millions of palm makes good politics. It gives trees that were destroyed,” exMr. Salamah. long-term returns and Reconstruction plains During the 1980s, it is something we know how to do,” he in Iraq presents before the Iraqi invaan attractive sion of Kuwait, says. “Many companies opportunity for KCPC had a $200 are now maneuverjoint-venture million contract for ing and looking for development building highways in Iraq. “We built the partners. But Iraqi projects Baghdad-Nasseryia federal government projects are being offered sub- highway and a good part of ject to supply by Iraqi compa- Nasseryia city as well,” he says. “We have done it all and we nies. They know that the Iraqi companies may not be able to have seen it all locally. So it supply everything, so they en- will save you a lot of time and courage partnerships and direct effort to work with us. We built investment. The Iraqis will need the U.S. Embassy in Kuwait in Cooperation cements contracts CGC is working alongside U.S. firms on projects in Iraq in the construction business in Kuwait including roads, bridges, infrastructure, expressways, buildings, housing, and oil sector projects,” says Abdul Rahman Ma’aroof, General Manager of CGC. In the past five years the company has completed projects worth approximately $399 million. CGC’s total assets for 2003 amounted to $51 million. CGC has a proven record of completing contracts on time. It has developed good and friendly relations with owners and en- Combined Group ■BUSINESShas never been better for Kuwait’s Combined Group Company for Trading and Contracting (CGC). Although it is one of the biggest contracting firms in the country, it has been expanding as quickly as it can to keep up with the construction boom that has taken hold in Iraq and Kuwait since the end of the Hussein regime. CGC has had to rapidly increase the size if its plant, its equipment, and its fleet of trucks to deal with the increasing workload. The firm has also been hiring extra staff. It has developed a large team of engineers and specialists in all aspects of construction, and has the ability to increase its resources as necessary in accordance with the requirement of the projects under construction. “There is a continual increase CGC has ISO 9001 certification and follows international quality procedures in all its activities gineers throughout the local construction market. It has ISO 9001 certification and follows international quality standard procedures in all its activities. The company uses the latest technology and software available and provides a high standard of control and follow-up services including material testing, managing construction operations, maintenance and operation of sewerage treatment, petrochemicals and industrial plants, and construction of road bridges. The experience, equipment, human resources, and information available to the company puts in a highly advantageous position. CGC’s know-how is a valuable asset to any foreign company planning to execute construction contracts in the Kuwait market as partners, joint ventures, or in consortiums. “We are aiming to become one of the best companies performing specialized contracting services in the Gulf within the next ten years,” says Mr. Ma’aroof. CGC is currently participating in the reconstruction of Iraq. It has established branches both in Baghdad and Basra. It is competing for tenders published a joint venture with Johnson and Johnson. We did finishing work worth $100 million on the Seif Palace with a French company. Now we are doing a similar project to finish the Gulf Cooperation Council’s conference palace in Abu Dhabi.” KCPC is involved in a vast array of businesses from the sale and installation of Schindler elevators to waterproofing, garage services, and equipment hire. It is also one of the major suppliers of water treatment equipment and services. It has installed over 1,000 swimming pools in Kuwait and filters the drinking water in most of the country’s hospitals, hotels, and soft drink manufacturers who need special water. KCPC’s Sewage Pipeline Maintenance department is virtually unique in Kuwait. It installs and maintains much of Kuwait’s pipework and conduits, constantly monitoring them with the use of a variety of computerized underground surveillance systems controlled by monitors at ground level. Roads and drainage construction are also an important part of a large range of services provided by KCPC to the vast Kuwait City district. This work is facilitated by the company’s wholly-owned asphalt-mixing and concretemixing operations. alongside U.S. firms. “No one can deny the leadership of the United States in the entire world with its scientific and technological achievements,” says Mr. Ma’aroof. The company is not only involved in Iraq. It is also carrying out international projects in Indonesia, Uzbekistan, Georgia, Kazakhstan, Oman, and Lebanon. The total value of projects undertaken internationally over the past five years is $96 million. ABDUL RAHMAN Through close cooperation MA’AROOF with its international partners, General Manager of the the company is able to provide Combined Group Company for any type of construction service. Trading and Contracting It can form consortiums of qualified contractors, design firms, through governmental bodies and and financial institutions to unfor those announced through the dertake large projects in the MidCoalition Provisional Authority. dle East and the Balkans. “Our medium-term perspecIt has plans to diversify into BuildOperate-Transfer projects with tive is that there will be a rapid increase in all busicompanies and other CGC aims to ness sectors – indusauthorities. “It is our commerce, intention to build an as- become one of try, phalt plant and a con- the Gulf’s best contracting, and railroad transportation,” crete batch plant in specialized says Mr. Ma’aroof. Iraq,” he says. contracting In mid-April the firms within the “Due to the changes in the region, there has company joined the Global Coalition Con- next ten years been a big increase in sortium, a marketing entity cre- the price of raw materials and ated by Global Market Link Inc. transportation. We hope that the Texas, to compete for contracts situation in the Gulf will soon be in the Iraq reconstruction pro- more stable. We believe that there gram with a group of American will be an increase in the overall standard of living within the and Iraqi companies. CGC is pleased to be working next five years.” Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 13 24/6/04 09:34 Página 5 Wednesday, June 30, 2004 Our World Distributed by USA TODAY PRIVATE SECTOR/Al-Sayer Group has interests spanning from automobiles to insurance Ambitious company aims to expand its business empire Starting back in the 1950s, the Al-Sayer Group has developed wide-ranging business interests throughout Kuwait and the Middle East ■ KUWAIT has come a long one of the country’s best examway since the days when many ples of a successful and diversitradesmen made a living from fied trading group flourishing on pearl fishing. New gadgets, smart the back of its highly tuned busicars, and wireless telephony are ness acumen. now visible everywhere, highWith interests spanning autolighting the country’s transition mobiles, insurance, food, and into the modern world. telecommunications, it is now Yet not all has changed in widely regarded throughout the Kuwait. Although the last two country and the rest of the Middecades have brought with them dle East region. “Wherever there great upheaval, extensive social is a business opportunity then we and political reform, and other would like to go and conquer,” transformations, the essential says the group’s respected Chaircharacter traits of the The Al-Sayer man, Naser Mohamed Kuwaiti people reAl-Sayer. Group has main largely the same. group started strengthened outThe In the years before oil way back in the relationships 1950s with a small was discovered, locals with U.S. firms trucking operation but made their living as to gain new with big ambitions. traders and merchants, from an entrepreneurEvery year since, it has market ial gift that still sur- opportunities grown in stature. “Now vives today. if you look at our webThe development of the pri- site we have many things,” he vate sector in Kuwait illustrates says. “We have almost 80 franthe appetite among ordinary peo- chises of vehicles, we have heavy ple to do business and launch equipment, we have earthmovers, ventures. The Al-Sayer Group is we have food, electronics, NASER MOHAMED AL-SAYER Chairman of the Al-Sayer Group telecommunications, office equipment, and insurance.” As a family, the Al-Sayers – who have been in Kuwait for more than 130 years – come from the large Muteiri tribe in the Arabian peninsula. The family has clearly made its mark since its arrival. Mr. Al-Sayer describes the group’s reputation in the home market as that of a ‘sparkling diamond’, a view that others, including officials from the U.S. embassy, share. As a founder of the American- Before the discovery of oil, locals and merchants made their living from trades like pearl fishing Kuwait Friendship Group, the company has built up excellent relations with U.S. businesses through the years. Mr. AlSayer believes a key factor in the success of his business is trust. “If there is no trust there is nothing. You have to be honest with all the people you deal with.” It is this attitude that has helped the Al-Sayer Group get where it is today. At the same time, there is the motivation of competition and the belief in the survival of the fittest. “You have to be a fighter,” he adds. The company has prospered on the back of the country’s oil sector and newfound wealth over the last half century. Since its formation it has strengthened its relationships with U.S., British, and Japanese firms to capture new market opportunities. “Before the oil boom, this region was a very humble one,” says Mr. Al-Sayer. “After the oil boom the region was thirsty for many things.” Outside Kuwait, the group has built a network of businesses across the Middle East and the North African region. It has established import and export facilities in places like Egypt and Syria and built strong relationships in other markets such as India and Iran. The company is eager to further links with American companies both in the Kuwaiti market and elsewhere. “Regarding the future, I am still an ambitious person,” says Mr. AlSayer. The aim is to continue to build the business empire and to put together a structure that will enable future generations to benefit and take up the challenge in years to come.” Another key part of the group’s strategy is to train its younger personnel, including grooming new faces for management duties. “Whatever is profitable for us, whatever is required for the benefit of our people, our country, our region, we will do,” he says. “The sky is the limit.” Like others at the moment, Mr. Al-Sayer sees big potential in Iraq once the country settles down. “Iraq has all the resources – oil, water, people, and plantations. It is the richest country among the Arabian countries. We would love to see it stable, because this would mean stability for the region.” DEVELOPMENT Fund puts its capital into developing human resources ■ FOR MANY years Kuwait has been leading moves toward democracy and human development in the Middle East. It has been a democratic country since the 1960s. Now, many other countries are treading the same path according to Bader M. AlHumaidhi, Director General of the Kuwait Fund for Economic Development (KFED). “Countries in the region are looking more and more toward democratization. This is not because of 9/11, or because of what happened in Iraq, or simply because of U.S. influence. I think the region has just moved in that direction,” he says. One of the key elements in Kuwait’s success and its future potential is its strategic regional position. Most important is perhaps its location between three major powers: Iraq, Iran, and Saudi Arabia. “We have all the infrastructure, we have a very open economy, and we are open politically. We have advanced laws. The most important thing is what is happening in the region and what is happening in Iraq. Kuwait is going to be one of the main beneficiaries of the development in Iraq and the stability there,” says Mr. Al-Humaidhi. BADER AL-HUMAIDHI Director of the Kuwait Fund for Economic Development Much of this infrastructure has been developed thanks to the work of KFED over the past 40 years. It is a task that the fund is now passing on to others as it shifts its focus more toward human development. “We built bridges and other infrastructure mainly to improve the standard of living. In the past three or four years we have given more emphasis to people themselves by involving the fund in two main social sectors: health and education,” he explains. This shift has enabled the fund to greatly broaden the base of its work. Human development projects are much less capital intensive than infrastructure projects. The finance necessary for a large power station can be used to build hundreds of schools. This has become KFED’s new objective. The other issue that the fund is addressing as a priority is unemployment. It is setting up projects to help people graduating from schools, universities, and training institutions who cannot find jobs. This is the focus of its work in Kuwait and in developing countries. “We have established a mechanism through which we extend soft loans to people who are trying to start a project,” says Mr. AlHumaidhi. When the government set up KFED in the 1960s, it looked on it as one of the tools of foreign policy for the state. “Kuwait is a small country. We don’t have a very strong and effective military. Our political strength can be through the economy and the fund is one of those tools,” he adds. The fund has a major role in the development of many areas. It has operations in 100 countries, including the Caribbean islands, Latin America, Cuba, Argentina, most of central Asia, China, eastern Eu- rope, Bulgaria, Estonia, Moldova, and the Middle East. For many of them the fund is their only link with Kuwait. “We think we have a role to play and a duty to other countries and we are happy to do it. We are not saying all that we have done was correct or right. We have made mistakes but we are trying to learn from them, says Mr. Al-Humaidhi. “But this organization has achieved a lot. It is highly respected and recognized for its achievements.” International Finance Co. has established a new company in Lebanon that will begin operations toward the end of this year INTERNATIONAL FINANCE CO. aims to establish itself as a strong regional player Future holds for a strong Kuwait in a thriving Gulf community A new wave of investment optimism has followed the opening of the Iraqi market ■ INFLUENTIAL businessmen in Kuwait are looking ahead to the future with great confidence. The fall of Saddam across the border has removed a major threat to regional security, opening up new possibilities for cross border trade and investment. Khalifa Y. Al-Roumi, Chairman and Managing Director of the International Finance Company of Kuwait believes his country will go on to reach new heights in the next few KHALIFA Y. AL-ROUMI years. “Times have changed,” Chairman and Managing he says. “Things are much betDirector of the ter than before.” International Finance In the coming decade, he exCompany of Kuwait pects to see a stronger Kuwait thriving within a growing and Real Estate Company and The more prosperous Gulf eco- International Investor. Mr. Alnomic community. As for the Roumi says the company is company itself, he wants to thriving in the new climate. move up a gear. “Now we are “We are growing and I want working between $136 mil- everybody to perceive that the lion and $204 milStrong legal International Finance Company is a strong lion,” he says. “In protection company.” the future we want and political Despite the unsetto see this figure rise to $340 million.” As backing make tled picture, the openthe nation grows, so it a good time ing of the Iraqi market has facilitattoo will the busito invest in ed a wave of optiness, he says. “We Kuwait mism, enticing more are a finance company and since the population individuals and organizations is growing, people will need to invest in the region. “After our services and that is what Iraq, the GCC region and eswill make us grow. People need pecially Kuwait have grown very fast, because now people financing so we provide it.” There are plans to spread feel safer to invest and put their across the region with an eye money in the economy. Even on the Lebanese market and though the Iraqi situation is still those of the Gulf Cooperation there, people feel safer than beCouncil (GCC) later on. “We fore and more ready to invest have already established a new in the region.” It is a good time to invest in firm in Lebanon which will start operations near the end of the Kuwait, according to Mr. Alyear, and not this coming year Roumi. He highlights the but the year after that we plan strong legal protection on ofto expand in the GCC market.” fer for businesses and the poThe aim is to establish the In- litical backing from above in ternational Finance Company attracting new investment. as one of the region’s premier “Every businessman, whether financial organizations. It has Kuwaiti or non-Kuwaiti, feels already built up a network of comfortable here because we partnerships with strong local have a constitution and laws players including the Kuwait that protect them,” he says. Making it Happen International Finance Co. K.S.C ( Closed ) Tel: 00965 820200 www.ifc-kw.com Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 09:47 Página 6 Our World Distributed by USA TODAY Wednesday, June 30, 2004 14 PRIVATE SECTOR/International Financial Advisors has changed its fortunes, from a loss in 2003 to a $81 million profit in 2004 Management strategy turns profitable concern into a big player Pursuing a broad investment profile, the firm’s success is based on a responsibility to its shareholders and to its employees ■ LOCAL finance group International Financial Advisors (IFA) is doing more than its fair share in promoting the development of Kuwait and the wider region. With millions of dollars tied up in a whole range of investment projects it is a key player in making the economy tick. Making things happen comes easy for Chairman and Managing Director Jassim M. Al-Bahar. After taking the company over from the government in May 2002 it has transformed its fortunes from a modestly profitable concern into a major player. During the first full year of operation it turned the company around. From making a loss during the first half of 2003 it went on to make a profit of $81 million in the first quarter of 2004. “That did not happen by accident,” he says. “We have a strategy. We know where we are going and our responsibility is to add shareholder value.” That is exactly what the company did. “In 2003 we gave 40% cash dividend, 40% share dividend, and an increase of 20% in the capital of the company.” It means the company has expe- rienced rapid growth since it was privatized. “The company started with about $50 million – with the capital increase we have taken this to $100 million. Hopefully we will go on doing this.” IFA has been very active on the local Kuwait Stock Exchange, following mergers and acquisitions, and pursuing high growth sectors like tourism. It holds a range of tourism assets including a stake in the flagship Palm Jumeirah develop- JASSIM M. AL-BAHAR Chairman and Managing Director of International Financial Advisor IFA holds tourism assets in Europe, South Africa, and the Middle East and has plans for the Maldives, Mauritius, and Zanzibar ment off Dubai. It also boasts extensive interests abroad. Its first overseas foray was in 1985 with the establishment of the Sheraton Algarve in Portugal. “From a strategic point of view our aim is to be present in Europe, in the Middle East, and in South Africa, all of which we are in already.” There are further plans for the Maldives, Mauritius, and Zanzibar. Mr. Al-Bahar has confidence in the local economy but believes the development of Kuwaiti tourism is still embryonic. The situation in Iraq still exerts an influence. “That does not mean there are no future projects in Kuwait,” he says. “Nevertheless let us not deceive ourselves – what tourists are going to come here when we have the Iraq situation next door? Once there is stability then we can concentrate on Kuwait too.” The future looks promising, however. The government is re- vising many of the country’s and will reoccupy its historical tax laws in a bid to entice more position of leadership in the difinterest from foreign investors. ferent areas of investment.” Although globalization has “Kuwait today should be ready to seize the opportunities that are become a modern day buzzopening up. But for true op- word, IFA is simply continuing portunities to arise there has to the trend started by Kuwaiti traders many years ago. “What be stability in Iraq.” Mr. Al-Bahar believes Kuwait we are doing is an extension. has always been Kuwaitis were Kuwaitis were global something of a traders before traders even before We had leader in terms of inthe revenue globalization. nothing before oil – vestment, and as a from oil, our ancestors were in centre for innovation and IFA is dhows going to India and business. This is and East Africa. We a role that he wants continuing are the modern seafarto continue through this trend ers of our ancestors.” his own organizaThe human factor remains an tion, alongside the direction of the government. He supports integral part of the company’s efforts to attract new invest- strategy. At the heart of the comment into the country. “With pany’s development is its comthe present drive of the gov- mitment to teamwork and support ernment to revise the commer- for its employees. “In a nutshell cial and tax laws and thereby our responsibility is to our shareattract foreign investment, we holders and to our employees. If are reasonably confident that you take care of them you take Kuwait will take a leading role care of your company.” IFA COMPANY PROFILE ● Hungry for more success, IFA has set out an aggressive expansion program covering the tourism sector and other fast moving areas. Already a major player in parts of Europe, South Africa, and Dubai, there are big ambitions ahead. “We look at ourselves as a regional company but we would like to become a global company,” says Jassim M. Al-Bahar, Chairman and Managing Director. “When?: the sooner, the better.” ● The ambitions are there for all to see with the high profile Palm Jumeirah luxury resort now underway in Dubai in which IFA holds a substantial interest. Elsewhere, its portfolio includes the Sheraton Algarve in Portugal – its first tourism venture abroad – while there are plans to open up the Indian Ocean market, including Mauritius and the Maldives. ● The emphasis is always on a high quality tourism product. As well as resort development the company is targeting a fairly new concept in part time yacht ownership. Already well established in Dubai, there are plans for other international yachting subsidiaries to be opened including IFA Cannes this summer and IFA Beirut from September. Other markets are being looked at. “We will have three yachts placed in strategic locations,” says Mr. AlBahar. “We follow our client – we follow the Arab tourist.” PALM DUBAI Palm resorts will boost the region’s tourist credentials ■ INTERNATIONAL Financial Advisors is currently spearheading one of the most high profile tourism developments in the world, The Palm-Jumeirah man-made island resort in Dubai. Arguably the Gulf’s most cosmopolitan city, Dubai is already a magnet for foreign tourists. The new venture is expected to underline the destination’s international credentials as a global tourist and business hub. IFA Hotels & Resorts, a subsidiary company, is developing various projects at the resort. Its initiatives on the unique man-made island site cover a sizeable area of the ‘trunk’ and will offer just over 1,200 rooms on the beach, 450 apartments and 60 boutique shops. This in- cludes the twin-tower Palm Residence, an exclusive beachfront enclave of 246 super luxury shoreline apartments, the five-star 300 room Palm Hotel and Resort, and the 460 allsuite Palm Vacation Club. Jassim M. Al-Bahar, Chairman and Managing Director of International Financial Advisors, is convinced about the project. The location could not be better, while the scheme itself is beyond the imaginations of most project developers. “Dubai is thriving,” he says. “It has investment opportunities and regulations that are encouraging. This is one of the attractions that made us invest there. We now have close to a billion dollars in investments in Dubai.” The Palm initiative – a kind The Palm Jebel Ali will mark Kuwait’s high profile tourism landscape of tribute to the date palm tree – will see the creation of two man-made islands in the shape of palm trees roughly 15 miles apart. As well as The Palm Jumeirah there will also be The Palm Jebel Ali. The project is immense in scale. If all the materials used to build just one of the islands were placed end to end, a wall two meters high could circle the world three times. The project underlines the growing confidence from within the region. Mr. Al-Bahar says he believes Kuwait and other members of the Gulf Cooperation Council region, which includes the UAE, have a great future. “I believe in the GCC becoming a true economic area which it is not today.” After all, he argues, if Europe can do it, a continent divided for thousands of years by conflict, why can’t the Gulf? Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 15 24/6/04 09:52 Página 7 Our World Wednesday, June 30, 2004 Distributed by USA TODAY TELECOMMUNICATIONS / Sending out the right signals MTC COMPANY PROFILE ● Mobile Telecommunications Company (MTC) was founded in 1983 and is the largest mobile operator with almost 700,000 customers. MTC is listed on the Kuwait Stock Exchange and has achieved a solid reputation for its high level of business success. World-class standards underpin company’s international ambitions ● In September 2002, MTC entered into partnership with Vodafone, the world’s leading mobile communication company. The agreement was the first of its kind in the Middle East and has been followed closely with an agreement to work as a partnership on the second GSM license in Bahrain. MTC-Vodafone’s Bahrain service commenced on December 15 last year and was formerly launched on December 28, 2003. ● As a partner network, MTC offers Vodafone and its partners’ customers seamless access to Vodafone’s international services whilst traveling in Kuwait. MTC customers now enjoy the benefits of Vodafone’s existing services and its innovative service pipeline, enabling easy access and service delivery. ● Aside from its partnerships with Vodafone, MTC will continue to seek new partners in key strategic locations and projects. MTC has a strong history and sound reputation for bringing new opportunities and services to the market for the benefit of its customers and shareholders. ● MTC constantly seeks to forge partnerships with key global companies to bring the best products and services to Kuwait and the Middle East. As the Middle East telecom market grows, Kuwaiti firm MTC is exploring opportunities to improve its standing at home and abroad ■ THE MIDDLE EAST is going to be the world’s fastestgrowing telecommunication market over the next five years. The company that stands to benefit most from this expansion is Kuwait’s Mobile Telecommunications Company (MTC). “We believe the market will double over the next five years and reach 20% penetration, becoming the fastest-growing mobile market in the world,” says Dr. Saad H. Al-Barrak, Director General. There are an estimated 25 million mobile phones in the Arab of a GSM service provider than a mobile operator. So we are geared toward providing services that will influence people’s everyday lives, their entertainment and business. Our biggest problem is the state-controlled telecom sector. We need to develop our telecommunication laws, revamp our investment laws to encourage foreign investment, and gear up the whole system to make the best use of foreign capital.” Progress in this regard over the region is patchy. While countries such as Bahrain, Morocco, Jordan, and Tunisia have opened world, and approximately 270 million people. That amounts to an 8% to 9% penetration of the market. Regionally, there has already been considerable investment in the sector. Seven years ago the Arab world invested approximately $13 billion to bring its telecom systems up to the level of developed countries. The teledensity (average number of lines per person) before the introduction of the mobile was less than 7%. “We still have a long way to go,” says Dr. Al-Barrak. “We are more IN PROFILE: DR SAAD H. AL-BARRAK Leading the Middle East telecom market ■ DR. SAAD Hamad Al- Barrak started his career in 1978 as an electrical design engineer for the Kuwait Pre-Fabricated Buildings Company. Then, after a time at the Kuwait Institute for Applied Technology as an Instructor within the Production Department, he joined International Turnkey Systems (ITS) as a Project Engineer in 1983. He dealt with pre and post-sales support for integrated information systems. Dr. Al-Barrak’s career with ITS blossomed. In 1987, he took over as General Manager with overall responsibility for general and business management. Under Dr. Al-Barrak's guidance, ITS increased its revenue base from $5 million in 1987 to well over $40 million by the end of 1995. This base rapidly grew to $100 million in 2000, making entered into a ground-breaking partnership with Vodafone Group PLC, resulting in the launch of the MTC-Vodafone brand. By the end of 2002, MTC had acquired Fastlink of Jordan from ORASCOM. This acquisition was widely considered to be the largest single acquisition within the Middle East telecom sector. In April 2003, MTC-Vodafone was awarded the second GSM license in Bahrain against very stiff competition. In September 2003, Atheer Telecommunications – a consortium 50% owned by MTC and the remainder by private Iraqi investors – won the license to start a GSM network in Southern Iraq. These steps form part of Dr. AlBarrak’s long-term vision for the company in its drive toward being recognized as a strong, and resilient regional telecom business. SAAD H. AL-BARRAK Director General of MTC ITS one of the leading integrated information systems companies in the Middle East. In June 2002, Dr. Al-Barrak joined Mobile Telecommunications Company (MTC) as Director General. Soon after, MTC Changes bring spectacular results MTC Bold management decisions have boosted MTC’s market value and transformed its performance rates MTC has 2.5 million customers in the region and is expanding ■ IN 2002, Kuwait’s Mobile Telecommunications Company (MTC) reached a turning point in its history. The company was established in 1983, making it the oldest mobile telecommunication company in the Middle East. It pioneered many of the mobile telecommunication services and technologies in the region. It launched analog services in 1986 and its first GSM network in 1994. By 2002, MTC was a totally privately-owned business with $500 million in its reserves and no debts. “It was a unique position,” says Dr. Saad H. Al-Barrak, the company’s Director General. He was recruited after transforming the nearly bankrupt ITS into one of the Middle East’s leading IT companies. MTC had vast resources at its disposal but the future didn’t look bright. Dr. Al-Barrak explains: “ It was going to lose up to two-thirds of its market value in five years’ time if it continued at the same performance rates.” The solution he said was to be bold. “We agreed to leverage this unique financial situation and expertise to evolve into an international company. There is a motto I believe in: “Be first, be daring, and be different! To me, this is the motto of success. Never accept second place. In every market we have to be the leader. At that time, Wataniya Telecom controlled most of the pre-paid sector. So we decided to invade their market,” he says. “In 2003, we took two-thirds of Wataniya’s pre-paid market in Kuwait. This changed the company and boosted morale. Now we are on a par with Wataniya on the pre-paid side.” Next, Dr. Al-Barrak brought in the U.K.’s Vodafone, which led to the launch of the MTC-Vodafone brand. “This meant change in the company. There is change by preaching and theory, and there is change by action. In order to become a global company you must aspire to world-class standards. We went to Vodafone and said we wanted to have a strategic agreement with them,” says Dr. Al-Barrak. “To gain this agreement we had to improve in every area. They have exacting quality standards and technical systems and every product must be approved by them and pass stringent testing and quality procedures,” he explains. “We signed the Partner Network Agreement with Vodafone in September 2002, just three months after I joined MTC. Now, MTC in Kuwait and Bahrain carry the Vodafone brand.” The results were spectacular. In 2003, the group’s expansionary platform achieved a 92% increase in revenues to $865 million. The group exceeded its profitability objectives. Net income for 2003 increased by 36% to $346 million. It signed up its one millionth customer in Kuwait in early April. The company is now looking at possible future business opportunities with America. “If you are not present in the U.S. in one way or another, then you have no space to breathe as a global company. We want to be a force in these global markets. From every direction,” explains Dr. Al-Barrak. MTC wants to expand outside the Middle East region into areas such as Asia and Africa MTC had pulled out of an earup their markets, some advanced countries such as Dubai have lier failed privatization process yet to liberalize their telecom in- there, arguing that the governdustry and enable competition. ment had set terms which were MTC is a major operator in impossible to meet. The company is almany of these counThere is so bidding for GSM tries. It has 2.5 million huge growth operations in Oman customers in the repotential in the and Saudi Arabia. “We gion. This includes a Arab world million each in Kuwait are facing extremely and Jordan, two of the where less than tough competition,” most advanced mar- 10% of people explains Dr. Al-Barrak. kets, where it is the have a mobile “There are 12 compaunquestioned leader. nies competing in SauIn Kuwait, the company of- di Arabia and ten companies fers its customers one of the competing in Oman.” lowest tariffs. This strategy has MTC is even active in Iraq. At secured it a market share of 61% the end the of December 2003, the by revenue and 53% by num- Coalition Provisional Authority ber of customers. In Jordan, it awarded a formal license agreecontrols three-fourths of the ment to Atheer Telecommunicamarket by both revenue and tions to develop and operate the number of customers. GSM network in the Southern reThe company is also on its way gion of Iraq. Atheer is operated to a dominant position in Bahrain, and managed by MTC, which where its subsidiary is introduc- owns a 50% stake. The remaining the most advanced 3G der is owned by Iraqi investors. and EDGE technologies. Earlier There are currently 150,000 this year, it successfully bid subscribers in Iraq. MTC has in$201 million for the license to op- vested $1.2 million and hopes to erate state-owned LibanCell, one secure 300,000 subscribers. of the Lebanese mobile operators. Atheer wants to operate in the This is a project which could lead other two zones of northern and to the eventual liberalization and central Iraq after it meets its obligations in the southern region. privatization of LibanCell. IT SOLUTIONS Leading firms get an added-value service ■ONE OF Kuwait’s rising stars, Zajil International Telecom Co., has carved out a reputation for itself in the local market supplying IT solutions to some of the country’s leading corporate names. Its client list is impressive, grouping many of Kuwait’s biggest financial institutions, the likes of Burgan Bank, and international oil and gas firms such as ChevronTexaco. The company was established in 1991, a grouping of two previous entities, one in Kuwait itself and the other from Saudi Arabia. After a decade stamping its authority on the local market it has also broadened its horizons across the seas, forging strategic partnerships with multinationals like Sprint and Cisco Systems in the U.S., Japan Telecom, and BT in Europe. Khalifa O.. Al-Soulah, Zajil’s CEO, says the aim is to be able to support its clients wherever they wish to go. “We are focusing on the top 500 companies today – we focus on the banks, the big financial institutions, oil companies – this is our customer base. Our aim is to help these companies and provide added value services, always looking out for their needs, and to do that we have to understand their business.” Zajil provides high quality and flexible voice and data com- munication services to its clients, supported by guarantees on reliability. Typically, it helps banks connect branches, remote office sites, and employees through a purpose-built network using state-of-the-art digital technology. Internet and networking solutions are an important and growing area of the business. KHALIFA O. AL-SOULAH CEO of Zajil International Telecom Co. Already well known in Kuwait, the company is looking to establish itself as a regional ITleader and move ahead of the pack as the next generation of wireless communication evolves. The small size of the Kuwaiti market means that the firm must look across the border to grow. “We have to be a regional player oth- erwise we will not grow enough to justify the new investment in technology and track the changes which are happening.” According to Mr. Al-Soulah, Kuwaiti firms are at something of an advantage because of the early liberalization of the telecoms sector beginning in the late 1980s and early 1990s. But it is crucial to move with the times. Zajil is currently talking to mobile phone companies and other potential partners about how best to spread wireless coverage. “Kuwait is a small country – if we invest in wireless and provide it in malls and coffee shops, restaurants and hotels, this will not be a big investment compared to companies in the U.S.” It is also keen to tap the evolving government outsourcing market, another potentially vast source of business. The way forward is through partnerships, says Mr. Al-Soulah. He says a lot of international companies are approaching the firm with a view to creating links or to merge and create a bigger organization. Although Zajil is in a strong position to choose, it remains alert to new opportunities. “We are in a very fast moving market – it changes constantly,” he says. “Generally in the technology business if you don’t grow you die so we have to grow and we have to develop our people.” Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 09:57 Página 8 Our World Distributed by USA TODAY Wednesday, June 30, 2004 16 OIL SECTOR / The state-owned Kuwait Petroleum Company is one of the largest and most exciting integrated oil firms in the world Massive oil investment plan for the next decade KPC controls reserves of 96.5 ■ THE KUWAIT Petroleum Corporation (KPC), one of the billion barrels of oil and 52.7 world’s largest integrated oil trillion cubic feet of natural gas. concerns, is also one of the most Its oil production has recovered exciting, with a massive pro- from the damage inflicted by gram of planned investment over Iraqi forces during the 19901991 occupation, but its infrathe next decade. The state-owned company structure is still in need of huge was founded in 1980 to bring investment. In particular, it is together all the elements of the investing in new technology to Kuwait oil sector under one deal with the heavier crude, corporate umbrella. Today it is which the company is beginresponsible for the country’s ning to extract from deep in the hydrocarbon interests through- fields to the north of the country. These fields could out the world with The company in time double the operations on six remains company’s output up continents. KPC faces a num- commited to and to five million barrels ber of challenges over fully integrated in per day. “There is a potenthe coming years, exthe local tial strategic role for plains its Deputy economy U.S. oil companies in Chairman and CEO Nader H. Sultan. The company developing the resources we is bringing in international ex- need in Kuwait,” says Mr. Sulpertise but also ensuring that it tan. “We have the funding but remains fully integrated in the we have some technological local economy. “Domestically, problems with much heavier oil, our capital budget from now to with a lot of water content that year 2020 is somewhere be- we have to dig deeper to get to. tween $ 40 - 45 billion in all The oil is in the ground. The sectors. We try to include clauses markets need it. It’s right there, in our major construction and but the technology will be a maintenance contracts saying challenge for us. So that’s why that contractors must use a giv- we must have the international en percentage of local goods, companies present in Kuwait to local services and local plants. help us.” This is called ‘local content’,” The company is well aware of he says. its obligations for the safety of the international companies that it is bringing in to take part in its investment program, says the CEO. “Security is more than a concern. It’s one of the givens of our responsibility. It’s part of our responsibility to make sure that the people who are coming to work for us have safe working environment.” “ In the last two years we’ve been working with Dupont, a U.S. company that is number one in the world in safety management systems,” he adds. “While we already have a safety management system here, they are now creating an integrated system incorporating the latest policies, standards and audits,” he says. KPC also takes its environmental responsibilities very seriously, particularly as so much of its production is exported. Out of a total oil production capacity of 2.4 million barrels per day (b/d), the country itself consumes just 120,000 b/d. Its fourth refinery, a $4-5 billion project due to go into production in four years time, will process 430,000 b/d. “So most of our products have to meet international specifications. In Kuwait we have projects to eliminate all emissions from our refineries within two years. Out of a total oil production capacity of 2.4 million b/d the country itself consumes just 120,000 b/d I have to meet the markets of the next 20 years, so I have to think about what the trend will be and design my refinery to meet those specifications,” says Mr. Sultan. Future plans aim for greater output and a highly motivated local laborforce Deputy Chairman and CEO of the Kuwait Petroleum Company talks about the challenges facing the oil business KPC aims to privatize many activities Local employment is a major challenge In Kuwait water is more expensive than oil Denationalization will draw foreign oil expertise Trying to redress the employment balance Desalination is a vital link in the water supply chain ■KUWAIT could become the first country in the Arabian Gulf to denationalize its oil and gas industry when the government’s long-awaited draft oil bill finally becomes law. The bill will bring foreign companies back to the upstream sector providing technical service and operating contracts. “We are looking to privatize many activities: the chemical side, the tankers, the local petrol distribution, lubricants, and fertilizers. All of these are things which the private sector can do either fully or partially in the future,” says Deputy Chairman and CEO of KPC Nader H. Sultan. The Kuwaiti constitution does not allow foreign ownership of oil resources, so bringing in new companies and technology to provide non-core services is the only way that privatization can go ahead. The first deals are planned at the forthcoming $7 billion ‘Project Kuwait’, which will develop a new oil field in the north of the country. KPC is also trying to bring more private business into the downstream petrochemicals sector. Every two years it holds a seminar advising companies how to build factories. It sees these firms as building blocks not only for a diverse production of petrochemical products but also as making finished goods from these products. ■ JOB creation is a major challenge in Kuwait’s highly capital intensive oil industry, which contributes 50%of the country’s GDP but less than 3% of its employment. “This raises an issue for the country because oil, as the engine of growth, does not create that many jobs,” says Deputy Chairman and CEO of KPC Nader H. Sultan. “We have a lot of hardware, we have huge machines and equipment that do the work of many people. The paradox that this creates for the company can be seen in an upcoming project, which will cost $1.5 billion but will give long term employment to just 400 people.” You could employ the same number of people in a service industry such as in a five-star hotel, after investing less than one tenth of the same capital cost, he says. The situation is made more complicated by the fact that at present many private sector jobs are taken by non-Kuwaitis. As the leading company in the country, KPC has headed toward solving this problem. It is trying to redress the balance, obliging its contractors to hire a minimum of 25% of Kuwaitis on any project. “We work hard with the contract forms to make sure this obligation is fulfilled,” says Mr. Sultan. ■ LIKE many other countries in the Gulf region, Kuwait has to work hard for every drop of water. “This is a huge challenge specially for the region. Water is more expensive than oil,” says Nader H. Sultan, Deputy Chairman and CEO of KPC, which itself could become a supplier of water. The company is pumping up water along with its oil in some places. “If we are producing four to and a half million barrels per day of oil, we will be producing around 10 million barrels per day of water,” he says. Presently the water is unusable because of its high saline content. This however can be overcome by technology. Most of the country’s water now come from desalinated seawater and groundwater reserves. Total storage capacity is a little under 300 million gallons. The sector suffered some damage during the Iraqi occupation, but capacity, for now, continues to exceed demand. It is an expensive and energy intensive way of supplying the country. A preliminary plan to import water from Iran via a pipeline could secure a cheaper water source. But as the population of the whole region grows, Kuwait can expect strong competition from its neighbors for the acquisition of these limited sources of excess water. RELATIONS WITH THE U.S. Focusing on opportunity and how to work together ■ THE KUWAIT Petroleum Corporation and the U.S. enjoy a relationship based on a win-win situation, according to Nader H. Sultan. “If you look at the world, twothirds of the oil reserves are in the Middle East. American oil companies have the markets and we have the reserves,” he says. The nature of the relationship has been best described by Vahan Zahoya the Washingtonbased President of Petroleum Finance, who told the U.S. Senate during the Iraqi war that they should distinguish between very strong commercial suppliers and very important strategic sup- pliers, he explains. “The strate- been a key source of stability on gic suppliers are Saudi Arabia, world markets by maintaining the Iraq and Kuwait,” says Mr. spare capacity. Commercial Sultan. “We had two million companies will not build up capacity and then leave barrel production before the Iraq war, we There is huge it idle.” potential in Studies show that produced that spare capacity during the Kuwait for local the oil is available for war. This was the firms to work the world’s needs unequivalent of all the with American til at least the year 2030. “But the realioil of the Caspian companies ty is that these oil rearea, Russia and Angola. When oil companies go to sources are not in the place Russia or elsewhere, they have where the markets are,” says to look at maximizing the eco- Mr. Sultan. “This means that nomic recovery in the life time there will be an 80% increase of the contract. The govern- in the trade of oil because the ments of the Gulf have done resources are here in Kuwait, something different. They have Saudi Arabia and Iraq but the markets are there, in the States and China and they are resource poor countries. We have to address these issues.” Mr. Sultan advocates avoiding confrontational commercial tension and instead asking whether there are opportunities to look at and how to work together. “KPC will create the opportunities for American companies to have strategic commercial relationships. There is a huge potential in Kuwait to work with American companies. We also need to explain to the U.S. public that KPC, State of Kuwait, is a reliable and long term strategic supplier,” he says. United World: What role do you see for Kuwait in satisfying the increasing demand for the energy in the world? A recent economic study predicts that world oil demand will increase from this year’s 80 million b/d to 120 million b/d by the year 2030, but current production is decreasing because of natural decline curve. This means that the world will be more dependent on the Middle East because the reserves are here and because in relative terms, exploration production development costs about two dollars a barrel and transportation costs are much less. In Russia you are talking about $8-10 per barrel and $10-12 in America itself. So Kuwait offers some of the cheapest production and distribution. UW: What are the challenges that KPC is facing domestically and internationally? Domestically we face the challenge of investing $40 billion dollars over the next 15 years in a way which will benefit the company and country while creating jobs. The other challenge we face is to make sure we can manage the projects efficiently. That is very important to us. We are talking about a business which will eventually be two to two and a half times the size of KPC today in terms of production. We are now at 2.4 million b/d capacity and our target is four to five million. This means on the human resources and management side, getting the resources behind the scenes so that we have the right capabilities. UW: What would you like to achieve here at KPC? I would like to take the company to a different level; to build on what we have created and take it further. I want to have more people employed at KPC and to improve the morale of all employees. I think one challenge I would love to be able to achieve also is to increase the technical competence of people. When I look at Schlumberger, they have very effective training capabilities. If we can reach this level of training and enhance people’s capabilities, it would be a great achievement. NADER H. SULTAN Deputy Chairman & CEO of KPC UW: What would you like our American readership to remember about Kuwait and KPC? At KPC, we always thought of America as an important market, and we want to be a strategic supplier. That’s very important for us. We are making the right investments to work with international companies in order to achieve this objective. So we really want to invite American companies here and to work with them because we really appreciate being a commercial partner with the U.S. On a personal level, I believe it is very important to have a vision and clarity of where you are going. To me, a vision is setting yourself a two-year goal and making improvements to achieve it. When you have made those improvements, you can say you are making progress. One of my personal challenges is how can one improve the lives of the younger people here? But by improving their outlook, their training and their development you can actually see that change happening. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 17 24/6/04 10:02 Página 9 Our World Wednesday, June 30, 2004 Distributed by USA TODAY TOURISM / Culture, cuisine, and comfort promise an unforgettable stay for business people and vacationers cultural roots are drawn from the desert and sea. So it’s not surprising that its people spend a lot of time at the place where these two environments collide: the beaches that line the warm azure waters of the Arabian Gulf. In recent years, the State of Kuwait has used some of its great wealth and creativity to transform its coastline into one of the premier tourist destinations in the Gulf. This transformation advanced rapidly last year as work began on the creation of one the most luxurious and well-appointed resorts anywhere in the region. The striking $3.3 billion Resorts transform the coastline transformation of Failaka Island into a extensive holiday resort will bring seaside paradise to within a footstep of the capital. The island is located at the entrance to Kuwait bay just to the east of city. It has 24 miles of coastline and is home to a complex of 4,000-year-old Bronze Age remains, which are the country’s most significant archeological site. It promises to be a perfect place for lovers of water- sports. The mild breezes that wafted trading dhows along the coast are a blessing for amateur sailors and professionals alike. There is also great scope for power boating, water-skiing, jet-skiing, windsurfing, and scuba-diving. There is no doubt about Kuwait’s ability to create beautiful resorts from sand and rock. It has already conjured a miraculous area of greenery and shade from the 12 miles of unfriendly shoreline next to Kuwait City, bordering the Arabian Gulf Highway. The waterfront project has already turned six miles of this coast into one of the world’s most imaginative land reclamation projects. Among the most attractive features of this new waterfront is a man-made island, known as Green Island, because of the great variety of plants now growing there. There is also an exclusive membersonly yacht club and marina Luxury hotelier nurtures market potential of the hotel market. The results of a recent leading hospitality survey revealed that Kuwait City moved to the top spot in the worldwide rankings for hotel occupancy. It is in second place for revenue per available room and in third place for average room rate. “Hotel occupancy has nearly doubled since 2000, despite the expansion of hotel room stock. The Deloitte Hotel Benchmark Survey reported that the nation rose from 143rd worldwide to number one in 2003 with an average occupancy of more than 85%,” says Hannes Yaghi, General Manager of Le Meridien Hotels Kuwait. Le Meridien, one of the word’s finest hotel companies, is currently redefining the hospitality sector in Kuwait. It has five hotel launches planned in the next 12 months. The company has already relaunched the former Ritz Hotel as the 81room Le Meridien Kuwait. Le Meridien Residence and the Bellevue are both scheduled to open in September 2004. At the same time, the company is working on the development of the 70-room Le Meridien Tower Kuwait, which will be the first hi-tech boutique property in the region. With this hotel, Le Meridien is bringing in its renown Art+Tech design into the Middle East for the first time. “It is probably the most exciting hospitality development project in Kuwait,” says Mr. Le Meridien ■ KUWAIT is officially at the top Le Meridien has five hotel launches planned in the next 12 months Yaghi. Art+Tech has been designed to be different from the standard hotel room, while focusing on the three main elements of bed, bathroom, and technology. The concept is also extended into public areas from restaurants to meeting rooms to create a contemporary and clutter-free environment. “Where there was once very lit- HANNES YAGHI General Manager of Le Meridien Hotels Kuwait tle choice for the business traveler to Kuwait, now the market is maturing and we are seeing growth in all sectors of the hotel industry. By 2006, we will have with 265 fully-serviced berths, and five man-made beaches made with sand brought in from Kuwait’s own Jahra Desert. A lagoon fed by the tidal water has become a favorite place for swimming and water games, while a children’s water adventure castle with mazes of water slides and indoor and outdoor waterfalls is one of the most popular family destinations. There are also five beach clubs, one of them exclusively for women, with swim- a basket of Le Meridien properties throughout the city, and we want to see a Le Meridien flag around every street corner. These may be small properties by some standards but we see them as multiple luxury properties to attract multiple segments of business,” explains Mr. Yaghi. This expansion has been driven by Kuwait’s own economic expansion and the massive growth of business interest in Iraq. “During last year’s conflict in Iraq, the hotel industry had to work hard to meet the growing demand, alongside its related businesses such as transportation and food,” says Mr. Yaghi. “The hotel industry saw the direct consequences of the conflict, as our hotel rooms were filled with armed forces and reporters. Both in- and out-bound business started to thrive. Now, business is booming, with corporations embracing Kuwait as a gateway to Iraq.” The response of the govern- ming pools, beaches, gyms, spas, and bowling alleys. Further afield, Khiran, Kuwait’s first tourist village, must be one of the most perfect destinations anywhere for sailing adventures. Located in the south of the country, the resort has 148 air-conditioned chalets and another 48 onebedroomed flats. Nasir Al-Sayegh ■ KUWAIT’S history and ACKNOWLEDGEMENTS ment of Kuwait assisted this expansion. “While it is traditionally conservative, it recognized the need to open up the country. It relaxed visa conditions, and promoted inward investment to the country, as well as opening it up to businesses from outside its borders,” he adds. Business-wise, success in the hotels sector has been more a question of smart operators recognizing the potential for the Kuwaiti economy. “Think of average room rates that regularly top the $200 mark and you get a very good picture of the hotel sector in Kuwait and one that is revealing for those who doubted the state could support the current growth in hotel room numbers,” says Mr Yaghi. A’amal Holding Company, the owners of the Le Meridien Ho- United World’s representatives in Kuwait, Ms. Reyes Fernandez and Mr. Leonardo Soifer, would like to thank the following people for their collaboration in producing this first part of our Kuwait feature: Mr. Peter Alois Senior Commercial Officer – U.S. Commercial Service Ms. Mary Fanous Information Specialist – Embassy of the United States Ms. Maha K. Al-Ghunaim Vice Chairman & MD – Global Investment House Mr. Hussein Azmi Marketing Manager – Kharafi Group Mr. Adnan Kakoun Head of Local News – Al Qabas Newspaper Mr. Mijbil A. Al-Ayoub Head of Corporate PR – MTC Group Mr. Faisal Ali Al-Mutawa Chairman & MD – Bayan Investment Ms. Nirmala Jansen Kuwait Times Newspaper Additional thanks to: The Arab Times Newspaper, KUNA News Agency, Al-Watan Newspaper, Al-Rai Al-Aam Newspaper, Al-Qabas Newspaper, Al-Anbaa Newspaper and the JW Marriott Family. tels Kuwait, has worked with the group to develop a product and pricing strategy that reflects the needs of the new Kuwait, its residents, and travelers perfectly. CROWNE PLAZA HOTEL Setting high standards ■ THE NUMBER of foreign visitors arriving in Kuwait City is on the rise. Despite the tumultuous events north of the border over the past year or so, many believe that at least there is now virtually no-one on earth who does not know about Kuwait. Hani Kafafi, General Manager of the Crowne Plaza Kuwait and Director of Operations, Northern Gulf InterContinental Hotels Group, describes it as one of the “biggest advertising campaigns” ever. After all, there are always two sides to everything. The Crowne Plaza Kuwait, a leading place to stay in the city, has benefited from the upturn in arrivals. Mr. Kafafi says the emphasis is still mainly business. “In reality Kuwait is a business city,” he says. “At present the tourism traffic that we receive is regional. Most people come from Saudi Arabia, Bahrain, UAE, and Qatar.” Nonetheless, he believes there is scope to market the destination to a wider audience. Kuwait’s cultural background offers a unique insight into the Arab way of life. This might include visits to ‘diwaniyas’, an evening political forum that can influence proceedings in parliament the next day. “For a non-Arab it is a unique experience,” says Mr. Kafafi. From an American perspective, other areas of interest might include Kuwait’s oil history and the development of the giant Burgan field, the second largest in the world and now producing for over half a century. Then there are great beaches, luxury shopping malls, and the hot but dry climate. On top of this Kuwait offers all other modern amenities such as clean water, good hotels and restaurants, plus high quality service – among the best in the world. “I have no doubt that once tourism becomes a priority then it will develop and people will come.” The Crowne Plaza Kuwait is setting the pace with seven quality restaurants of its own – offering everything from Iranian and Lebanese cuisine to French, Japanese, and American – plus a 24-hour gym and high-speed wireless interconnectivity throughout the hotel. HANI KAFAFI General Manager of the Crowne Plaza Hotel The Crowne Plaza Kuwait has a choice of seven quality restaurants Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 10:04 Página 10 Our World Distributed by USA TODAY TRADITIONS FROM KUWAIT Wednesday, June 30, 2004 18 Today’s modern Kuwaiti lifestyle still owes much to the country’s rich culture and historical past Decorative textiles are a draw for the visitors With the atmosphere of an old world setting, the Old Souk in Kuwait City offers all kinds of intricate rugs and other traditional items Ancient pastimes compete with modern day sports ■ THE KUWAITI passion for beautiful design, a celebration of colour and traditional Arabic styles, can be seen everywhere throughout the country – inside every home and, to some extent, even in modern office blocks and apartments. The decorative element, seen throughout local clothing and textiles, and in architecture, is a very important thing to all Arab communities with Kuwait no exception. This becomes evident in the way traditional carpets are crafted, a process that has a long history throughout the Middle East. Beautiful hand-made rugs and fabrics are traded enthusiastically throughout the region and no less so in Kuwait. The Old Souk in Kuwait City offers all kinds of intricate rugs and other traditional items in an old world setting, ideal for visitors. In fact, carpet shops selling products from across the Middle East are found everywhere in Kuwait. These vary from practical day-to-day carpets to elaborate and hugely expensive rugs, imported from across Asia. Many of these traditional Middle Eastern and Asian carpets depict extremely intricate stories, highlighting the level of time and Kuwait is home to one of the only three surviving fragments of a rare Mughal Indian carpet dated between 1630 and 1650 care that has gone into the making of them. It is an art form that has been practiced for many centuries. Unfortunately, the most exquisite Persian rugs carry a price tag that does not suit most budgets. Fortunately, rare and precious designs – collector’s pieces just like other antiques can be seen on display in muse- ums. Indeed, Kuwait is home to one of only three surviving fragments of a rare Mughal Indian carpet dated between 1630 and 1650. With one recently auctioned at Bonhams in London, the remaining two belong to the local Al-Sabah collection in Kuwait and the Metropolitan Museum of Art in New York. An intricate part of desert life, falconry first developed to aid survival ■ LITTLE is known of Kuwait’s rich cultural heritage outside of the region, but there is plenty for overseas visitors to learn and experience. It is an ancient and proud heritage created within a framework of Muslim religion, Arabic tradition and local customs. Many traditional sporting activities survive today. Horse racing, for example, is still widely pursued by modern Kuwaitis just as it is in the U.S. and in other parts of the world. Falconry is another ancient local pastime, something that was originally widely pursued in the desert by the Bedouins. Training birds to swoop down on their prey from great height at tremendous speed and then return to their master is quite a skill and takes practice, but it is something that has been mastered by countless Kuwaitis through the years. An integral part of desert life, falconry originally developed to supplement the meagre diet of dates, milk, and bread. It later evolved into a sport enjoyed by both rich and poor alike. Some things have changed however. Hunting parties originally pursued their prey on horse back or on camels but now powerful four wheeled drive vehicles are used. Pearl diving is another activity traditionally associated with Kuwait. This activity was vital to the Kuwaiti economy at the end of the nineteenth century, although the industry declined after the 1930s as a result of the depression in Europe and the U.S. and the arrival of Japanese cultured pearls. Today, pearl fishing is still enjoyed by Kuwaitis more on a social level – people connected to it are referred to as ‘ghawawis’. The ‘Diwaniya’ is another fundamental part of Kuwaiti life. Aplace separate from the main house that is usually used by men for socializing, it offers a unique insight into local life. Within a social atmosphere the ‘Diwaniya’provides a meeting place for discussions on politics, business, and life – a kind of forum that provides a barometer of public opinion. All Kuwaiti men belong to or own a ‘Diwaniya’– something that has existed throughout the history of the country. While traditional influences are alive and well in today’s Kuwait, modernity has also crept into most parts of this ancient civilization, from housing to clothing. The shopping malls and restaurants in areas like Salmiya and Gulf Road are evidence of the march of globalization. Coffee, for example, is still made at home using traditional utensils but it is equally likely to be consumed at the local Starbucks. Modern day sports have taken an important place in Kuwaiti society too, especially soccer. As well as more than 120 soccer pitches, the country has six world class stadiums and is also home to the Asian Olympic Council. Obviously, in such a hot desert country there is a natural affinity with the sea and water sports, including swimming, water skiing, and scuba diving. Many of the traditional Middle Eastern and Asian carpets depict extremely intricate stories The legacy of the desert lies within Kuwaiti culture Hamed Alamiri, KUNA An expanse of wilderness for recreation or exploration, the desert is increasingly cited as one of the country’s potential tourist attractions During the winter time the desert supports an unexpected array of flowers and vegetation ■ THINK of Arabia and one automatically con- and animal life have shown remarkable resilience jures up images of desert, endless rolling sand in the extreme temperatures. dunes, a few camels, and a hot, scorching sun. During winter time there is an array of wild flowCertainly there are lots of dunes to be found, but ers and vegetation, not at all what one expects to in the case of Kuwait, the stereotypical image see in a desert environment. Then there are the is only partially true. camels of course – uniquely adapted to the tough Although most modern Kuwaitis now live in terrain of the desert. Large numbers of goats and air conditioned apartments and drive air condi- sheep kept by the Bedouins are another familiar tioned cars, the desert still has immense signif- sight. Reptiles are in abundance. Among the sights icance for local people. The country may now most likely to entrance visitors are the spiny tailed be synonymous with oil but its roots are to be lizard, or dhub, as it is known. There are plenty of snakes to be found too, including a few found in the harsh desert landThere are scape, a terrain that people of days several distinct poisonous species such as the horned viper gone by learned to live with, thrivand the black desert cobra. regional ing off the limited resources from Since Kuwait lies on a several importhe land. Despite the recent move features such tant migratory routes, bird watching is anas Jal Az Zor other popular activity. The globally into cities and the arrival of fast cars and tarmac roads, the legacy escarpment threatened Lesser Kestrel, whose numbers of the desert is still to be found have dwindled in recent years is one that and ridge within Kuwaiti culture. These days, can be seen passing over Kuwait City nomadic tribesmen can still be seen throughout around April time. Kuwait is also home to numerous the Gulf region, herding camels across the desert. species of beautiful butterflies. There are several distinct regional or localized For most ordinary Kuwaitis the desert is still a place of escape, an open expanse of wilderness features within the desert landscape such as Jal for recreation and exploration. It is increasingly Az Zor escarpment and ridge. Seen from the being cited as one of the country’s major potential across the shores of Kuwait Bay, it is a promitourist draws. Watching the magic of the sunset nent feature of the landscape acting like a magacross the desert is one of the best sights in the net for migratory falcons which perch along the world. ridge in the early morning. Other interesting Kuwait’s desert has plenty of interesting fea- features include Jahra marshes, Umm Niqa, and tures for visitors. Throughout the country plants the sand dunes of southern Kuwait. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content Kuwait 10/20 ok lumimar.qxd 24/6/04 10:13 Página 11 If you want to do business over here in... Airports Aviation Banking, finance, insurance BOOT Schemes Construction Fast food franchising Food manufacturing, processing, distribution Hotels Infrastructural projects Manufacturing in metal, glass, plastic or paper Waste water treatment plants ...but don’t know where to start, start here: 00 965 481 3622 The Kharafi Group of Kuwait We’ve got everything it takes Marketing Department, Head Office,The Kharafi Group of Kuwait. ISO 9001 qualified. Courier address: Street 12 Shuwaikh Industrial Area. Postal Address: PO Box 886 Safat, 13009 Kuwait Tel: 00965 481 3622 Fax: 00965 481 3740 Kuwait 10/20 ok lumimar.qxd 24/6/04 10:14 Página 12 Kuwait 1/9 ok lumimar.qxd 24/6/04 08:11 Página 6 Distributed by USA TODAY Our World Wednesday, June 30, 2004 6 FINANCE/ A focus on principles not profits is proving to be good business sense KUWAIT FINANCE HOUSE Islamic bank’s unparalleled growth raises financial community’s interest rates Tailor-made services and a clear commitment to community projects and charitable causes are raising the profile of Islamic banking with both Muslims and non-Muslims by what Mr. Al-Jassar describes witnessed a quiet revolution in as “amazing” and “unprecethe Middle East during the past dented” rates of growth, that decade. Islamic banking, once cannot easily be matched by any a marginal idea, has, against all other industry. In recent years expectations, become one of the the sector has grown at between fastest-growing and most prof- 10% and 15% per year. The sector is now beginning to itable areas of business. Much of this is thanks to Kuwait look busy. The Central Bank reFinance House (KFH), the first cently awarded licenses to two Islamic bank to be founded in other Islamic banks. There are Kuwait. It was established by a 14 other Islamic investment comspecial decree issued by the Amir panies in Kuwait itself, not to in 1977 and started operations a mention innumerable others year later. Its main aim is to de- mushrooming all over the Gulf velop and promote Islamic bank- Cooperation Council (GCC) region. Each year KFH is experiing worldwide. “Islamic banks were some- encing an increase in customer thing very odd in the Over the past deposits, asset base, and profitability at a signifbanking sector in those days. The con- decade, Islamic icantly higher rate than banking has conventional banks. cept of Islamic bankA study of Islamic ing whereby interest become one of customers compared was prohibited and the most business was con- profitable areas to conventional clients that there have ducted under special of business reveals always been some diecontracts was not only new but also unappealing and hard investors who have never very strange to the banking com- considered going to convenmunity. At that stage it was an tional banks and at the same experience that everyone thought time some equally enthusiastic might not last more than a few conventional clients, who nevyears and was doomed to failure,” er normally think of going to says Jassar Al-Jassar, General Islamic banks. KFH has enjoyed its greatest success in attracting Manager of KFH. However, what was once customers from what Mr. Allooked on as unfeasible is now Jassar describes as the “gray attracting a lot of attention, and area” of those who have been sitnot only from the Muslim world. ting on the fence and waiting to This interest has been inspired exercise their options. “For the last 25 years this gray area has been shrinking, while the number of Islamic clients has been steadily growing,” he says. Why is this growth happening? “I would say it is a question of principle,” says Mr. Al-Jassar. “We are Muslims and this is our religious requirement. Also the new generation looks at it more seriously from a religious point of view than their forefathers, who had no choice, and who therefore were forced to patronize conventional banks.” The bank has also found a large JASSAR AL-JASSAR number of new female clients General Manager of Kuwait since it became the only bank Finance House in Kuwait to have separate SYMBOL OF KUWAIT AND ITS COMMUNITY KFH works to fulfil its mission as the leading Islamic Bank in Kuwait, providing financial products and banking services using the most contemporary techniques and systems. KFH’s business approach has proven extremely successful: significant improvements in information technology have led to the creation of state-of-the-art decision support systems, and with banking, investment, and commercial services online, KFH is developing a commanding presence both locally and worldwide. www.kfh.com Kuwait Finance House was the first Islamic bank in the country branches for women, and exclusive tailor-made services to suit their specific needs. “KFH is more than a bank,” says its General Manager. “Whatever your needs are, we can respond to them. In a conventional bank you give a direct loan but persecute your client with the interest charged to him. In Islamic banking we make him our business partner to encourage his entrepreneurial skills with the various Shari’a compliant modes of financing.” KFH is also committed to community projects – another Islamic obligation. It supports not only financial services but also health care, education, infrastructure development, aviation, petrochemicals, IT, and human resources training. “We are involved in everything related to community service and charitable causes. We are not merely banking with the intention of making money,” says Mr. Al-Jassar. In addition to supporting projects commercially, the bank contributes approximately $5 million to the community each year. It recently financed the construction of a hospital costing more than $13 million. KUWAIT FINANCE HOUSE Corporate strategy highlights global vision ■ KUWAIT FINANCE House (KFH) is going global and taking the ideas of Islamic banking with it. “Our vision is to replicate the success we have achieved in Kuwait throughout the region,” says its General Manager Jassar Al-Jassar. The corporate strategy of the bank that was named “Islamic Bank of the Year” by Euromoney Publications for two years in a row is to fulfill its mission as a global Islamic financial institution, providing financial products and banking services using the most contemporary techniques and systems. “After expanding within the Gulf Cooperation Council (GCC), we will start looking elsewhere. Hopefully, KFH will be partially global in three years and truly global in five years,” adds Mr. Al-Jassar.” The bank already has subsidiaries in Bahrain, Turkey, the UAE, Oman, and Malaysia. It is planning moves into Saudi Arabia, Egypt, and other countries in Africa and Asia. KFH has been able to extend its reach by forging strategic alliances with market leaders across the world. Its partners include Citibank, Deutsche Bank, HSBC, JP Morgan Chase, BNP Paribas, and UBS. “We have made ground-breaking transactions with each of them. We have jointly participated in big deals and colossal funding operations in different types of investment in the fields of real estate, aviation, and sukuk issues. We gained from their experience and it’s undeniable that they gained from ours,” says Mr. Al-Jassar. In 2003, Moody’s upgraded KFH’s rating to A3 and P2. The bank’s stability is underpinned by the fact that it has been listed on the Kuwait Stock Exchange for 20 years. Recently, it has been involved in a number of the largest deals in the Islamic banking market. In 2003, it launched three major funds. The MALC Fund, which specializes in aircraft leasing, is expected to reach a total asset base of $800 million. By the end of last year, MALC had successfully concluded ten aircraft deals Kuwait Finance House A Kuwait Finance House ■ THE WORLD of finance has KFH wants to introduce Islamic banking throughout the region valued at $396 million. Nine of these aircraft were sub-leased to European airlines, including five to British Airways. The Alliance Real Estate Fund, with a total asset base of $520 million, will invest in the U.S. market to yield an annual return of between 7% and 9%. The Net Lease Fund, launched in partnership with U.S.-based First Industrial, has a total asset base of $420 million and is involved in leasing industrial real estate in America. KFH participated alongside the UK’s HSBC in a $30 million deal to finance the purchase of materials for Fisteel, one of Turkey’s largest companies. It has also taken a leading role in creating the market for Islamic sukuk bonds, with a spate of multi-million dollar issues. It assumed a lead manager role in a $250 million sukuk bond issue for the government of Bahrain and took a $40 million share. The issue was arranged by Liquidity Management Center, a subsidiary formed by KFH along with other Islamic financial institutions. KFH also acted as a co-manager for a $750 million global sukuk issue for the government of Qatar and as co-underwriter for a $400 million sukuk issue for the Islamic Development Bank. It has joined up with Global Investment House to launch the Direct Investment Fund with capital of $100 million. This is the first investment fund that includes in its investment objectives the aim of buying existing Kuwaiti companies and transforming them into Shari’a compatible institutions. Our World Insert is produced by United World. USA TODAY did not participate in its preparation and is not responsible for its content