Managing Your Tourism Business Online
Practice, Innovation & Excellence
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A Six-Part Series of Live Events
Supporting Tourism SMEs in Digitalisation
An Initiative
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Notes and ideas
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#MyTourismBiz
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6 part Live Series for tourism SMEs
Follow the journey of our entrepreneur
Get engaged and be part of the programme
Laura Bujalance
founder of Surya Retreats
Over the six live programmes, we’re going to follow
Laura as she pursues her dream to succeed in the
tourism business as a young entrepreneur.
Join live online 14th January 2015
15:00 BST | 16:00 CET | 17:00 EET
Your Business. Today’s Visitor
Notes and ideas
for
#MyTourismBiz
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Strategy
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Getting digital
Measuring
Basics about Internet
From offline into the digital:
what do we mean by change?
Differenciate Yourself
Interesting tools
•
Google Analytics
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SEO
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Search ads
Join live online 28th January 2015
15:00 BST | 16:00 CET | 17:00 EET
Marketing Your Business Online
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Notes and ideas
for
#MyTourismBiz
Strategy
Opportunities
Today’s travelle
Segmentation rs
Interesting tools
Travel Planning Cycle
Adapting Your Business
to Today’s Visitor
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SME case studies on
Opportunities
Join live online 11th February 2015
15:00 BST | 16:00 CET | 17:00 EET
Managing Your Online Reputation
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Strategy
Opportunities
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Principles of
Online Reputation
Interesting tools
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Feedback on Laura’s
mentoring
from Live Event 2
Good Reputation Matters:
how to get started
Join live online 25th February 2015
13:00 BST | 14:00 CET | 15:00 EET
Importance of Content
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Notes and ideas
for
#MyTourismBiz
Strategy
Opportunities
Storytelling
Importance of v
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content
Interesting tools
What do we mean by change?
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SME case studies in
Visual Creativity and
Distribution Strategy
Adapting Your Content
for Today’s Visitor
Join live online 11th March 2015
15:00 BST | 16:00 CET | 17:00 EET
Succeeding in Social
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Importance of
conversation
Interesting tools
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What do we mean by change?
Adapting Your Business
for Today’s Visitor
Viewer Questions answered
by Industry Experts
Join live online 1st April 2015
15:00 BST | 16:00 CET | 17:00 EET
Thinking Mobile
Notes and ideas
for
#MyTourismBiz
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Mobile booking
Mobile planning
Interesting tools
Introducing Mobile
Fundamentals
Mobile:
Baby Steps to Success
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Examples of Real World Apps
Join the conversation using
#MyTourismBiz
@EU_Enterprise
Share your story, thoughts and ask
questions.
!
Let’s get behind Europe’s tourism
businesses!