Updated June 2011
2011
Top Media Outlets: Newspapers, Blogs,
Consumer Magazines & Social Networks
No one knows the media like BurrellesLuce. For the eighth consecutive year, BurrellesLuce provides
this must-have resource for media professionals. Updated whenever significant, new information
becomes available, “Top Media Outlets” shows the leading traditional and social media outlets
in the United States based on circulation, visits, authority, or market share. This practical, at-aglance reference can help you plan effective media relations campaigns by helping you target
your audiences more precisely. BurrellesLuce offers a full range of media outreach, monitoring and
reporting services for PR, communications, and marketing professionals.
Call 866.626.8004 or visit www.BurrellesLuce.com/topmedia2011.
U.S. Daily Newspapers
Rank Newspaper 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
The Wall Street Journal
USA Today
The New York Times
Los Angeles Times
San Jose Mercury News
The Washington Post
Daily News (New York, NY)
New York Post
Chicago Tribune
Chicago Sun-Times
The Dallas Morning News
Houston Chronicle
The Philadelphia Inquirer
The Arizona Republic (Phoenix, AZ)
The Denver Post
Newsday (Long Island, NY)
Star Tribune (Minneapolis-St. Paul, MN)
St. Petersburg Times
The Oregonian (Portland, OR)
The Plain Dealer (Cleveland, OH)
The Seattle Times
Detroit Free Press
San Francisco Chronicle
The Star-Ledger (Newark, NJ)
The Boston Globe
The San Diego Union-Tribune
The Sacramento Bee
Kansas City Star
St. Louis Post-Dispatch
The Baltimore Sun
Milwaukee-Wisconsin Journal Sentinel
Pioneer Press (St. Paul, MN)
Pittsburgh Tribune-Review
Orlando Sentinel
Pittsburgh Post-Gazette
The Atlanta Journal-Constitution
The Orange County (CA) Register
Arkansas Democrat-Gazette (Little Rock, AR)
The Indianapolis Star
Sun-Sentinel (Ft. Lauderdale, FL)
The Miami Herald
Las Vegas Review-Journal
The Tampa Tribune
The Cincinnati Enquirer
The Record (Hackensack, NJ)
Charlotte Observer
The Buffalo News
The Virginian-Pilot
The Courier-Journal (Louisville, KY)
Star-Telegram (Fort Worth, TX)
Daily Sunday
2,117,796
N/A
1,829,099
N/A
916,911 1,339,462
605,243
948,889
577,665
636,999
550,821
852,861
530,924
584,658
522,874
355,784
437,205
780,601
419,407
421,453
404,951
375,100
364,724
587,984
343,710
488,287
337,170
511,764
324,970
519,838
298,759
362,221
296,605
516,134
292,441
429,048
260,248
304,739
254,372
403,001
253,742
346,991
246,169
614,226
235,350
292,459
229,255
337,416
219,214
356,652
218,614
296,272
210,925
268,321
209,258
305,113
196,232
360,450
195,561
343,552
194,436
333,999
193,549
254,590
190,625
205,048
187,841
287,845
187,237
307,932
183,415
391,815
182,964
287,660
182,463
260,813
176,232
272,798
174,641
253,247
173,555
217,163
166,182
190,308
164,568
N/A
161,858
282,670
156,425
175,905
155,497
212,318
154,748
235,227
152,198
172,112
151,918
229,755
151,753
234,091
Source: Audit Bureau of Circulations FAS-FAX Report for six-month period ending 03/31/11
Rank Newspaper Daily Sunday
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
143,803
142,786
142,283
141,092
137,681
135,283
134,562
134,470
133,480
128,400
127,545
123,811
121,825
120,037
119,204
119,186
117,149
115,431
115,242
113,032
112,211
108,247
107,921
107,443
106,057
106,021
104,053
100,336
98,381
96,171
94,811
94,746
94,709
94,192
91,804
90,499
90,471
89,224
88,083
87,629
87,518
85,405
84,479
83,447
83,199
83,085
82,761
82,695
80,947
79,620
201,875
266,488
173,928
158,840
193,761
197,406
167,399
190,514
254,969
222,714
N/A
87,296
134,417
175,146
150,604
132,281
143,832
167,171
141,759
6,525
153,024
211,880
159,216
157,154
160,496
122,009
110,824
40,423
124,225
112,793
124,841
151,697
141,692
100,065
130,659
130,805
115,558
95,379
126,194
119,382
103,300
92,984
140,225
90,069
97,812
106,127
N/A
104,215
68,626
N/A
The Oklahoman (Oklahoma City, OK)
The Columbus (OH) Dispatch
Omaha World-Herald
The Times-Picayune (New Orleans, LA)
Austin American-Statesman
The Hartford Courant
The Commercial Appeal (Memphis, TN)
News & Observer (Raleigh, NC)
San Antonio Express-News
The Tennessean (Nashville, TN)
Investor's Business Daily
Boston Herald
The Press-Enterprise (Riverside, CA)
Democrat and Chronicle (Rochester, NY)
The Blade (Toledo, OH)
Honolulu Star-Advertiser
The Palm Beach Post
Richmond Times-Dispatch
The Fresno Bee
The Salt Lake Tribune
The Birmingham News
The Des Moines Register
The Florida Times-Union (Jacksonville, FL)
Asbury Park Press
Arizona Daily Star (Tucson, AZ)
The Morning Call (Allentown, PA)
Daily Herald (Arlington Heights, IL)
La Opinión
Knoxville News Sentinel
Lexington (KY) Herald Leader
The Akron Beacon Journal
Grand Rapids Press
Dayton Daily News
Daily News (Los Angeles, CA)
The Providence Journal
Tulsa World
Albuquerque Journal
The Post and Courier (Charleston, SC)
The News Journal (New Castle, DE)
Wisconsin State Journal (Madison, WI)
Press-Register (Mobile, AL)
Northwest Indiana Times
The Post-Standard (Syracuse, NY)
The Roanoke Times (Roanoke, VA)
The News Tribune (Tacoma, WA)
Sarasota Herald-Tribune
Telegram and Gazette (Worchester, MA)
The Advocate (Baton Rouge, LA)
Press-Telegram (Los Angeles, CA)
Intelligencer Journal-Lancaster New Era
Updated June 2011
2011 Top Media Outlets
English-Language Blogs
Rank Blog
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
The Huffington Post
TechCrunch
Mashable!
The Daily Beast
Engadget
TMZ
Gawker
Gizmodo
Boing Boing
Think Progress
Hot Air
Mediaite
GigaOm
The Next Web
The Official Google Blog
The Note
BuzzFeed
CNN Political Tracker
Jezebel
Kotaku
Daily Intel
ReadWriteWeb
Big Government
Vulture
The Caucus
Blog Address
Technorati Authority
Figures on 06/08/11
huffingtonpost.com
techcrunch.com
mashable.com
thedailybeast.com
engadget.com
tmz.com
gawker.com
gizmodo.com
boingboing.net
thinkprogress.org
hotair.com
mediaite.com
gigaom.com
thenextweb.com
googleblog.blogspot.com
blogs.abcnews.com/thenote
buzzfeed.com
politicalticker.blogs.cnn.com
jezebel.com
kotaku.com
nymag.com/daily/intel
readwriteweb.com
biggovernment.com
nymag.com/daily/entertainment
thecaucus.blogs.nytimes.com
917 
874 
868 
863 
863 
855 
837 
835 
834 
830 
824 
817 
816 –
816 
808 
807 –
807 –
805 
804 –
804 –
801 –
798 
797 –
796 –
792 –
Source: Technorati Authority for the Top 100 Blogs on 06/08/11
 an increase in authority for the period 02/23/11 - 06/08/11
 a decrease in authority for the period 02/23/11 - 06/08/11
/ authority stayed the same for the period 02/23/11 - 06/08/11
– did not appear on list of Top English-Language Blogs 02/23/11
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
AARP The Magazine
AARP Bulletin
Better Homes and Gardens
Game Informer
Reader's Digest
National Geographic
Good Housekeeping
Woman's Day
Family Circle
People
Time
Ladies' Home Journal
Taste of Home
Sports Illustrated
Cosmopolitan
Prevention
Southern Living
AAA Via
Maxim
National Country Market
AAA Living
O, The Oprah Magazine
AAA Going Places
American Legion Magazine
Glamour
Total Paid & Verified
Circulation
22,395,670 
22,236,761 
7,648,900 
5,954,884 
5,653,440 
4,445,603 
4,336,711 
3,863,710 
3,816,958 
3,556,753 
3,376,226 
3,267,239 
3,235,718 
3,207,861 
3,032,211 
2,903,417 
2,830,179 
2,732,291 
2,530,440 
2,515,217 –
2,477,127 
2,461,464 
2,395,996 –
2,323,308 
2,304,146 
Source: ABC figures for six-month period ending 06/30/11
 an increase in circulation for the period 12/31/10 - 06/30/11
 a decrease in circulation for the period 12/31/10 - 06/30/11
– did not appear on list of U.S. Consumer Magazines 06/30/11
Social Networks
U.S. Consumer Magazines
Rank Magazine
Rank Site
Site Address
Market Share
1
2
3
4
5
6
7
8
9
10
facebook.com
youtube.com
meebo.com
twitter.com
myspace.com
answers.yahoo.com
tagged.com
myyearbook.com
linkedin.com
cafemom.com
62.07 
21.85 
1.33 –
1.23 
1.01 
0.96 
0.71 
0.42 /
0.36 
0.35 
Facebook
YouTube
Meebo
Twitter
MySpace
Yahoo! Answers
Tagged
myYearbook
LinkedIn
CafeMom
Source: Hitwise ranking for the week ending 06/11/11
Note: Hitwise now ranks only the Top 10 Social Networking Websites.
 an increase in market share for the period 02/19/11 - 06/11/11
 a decrease in market share for the period 02/19/11 - 06/11/11
/ market share stayed the same for the period 02/19/11 - 06/11/11
– did not appear on list of Top 20 Social Media Networks 02/19/11
Updated June 2011
PR & Marketing Blogs
2011 Top Media Outlets
Rank Blog
Blog Address
Technorati Authority
Figures on 06/08/11
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
searchengineland.com
sethgodin.typepad.com
psfk.com
copyranter.com
problogger.net
trendhunter.com
copyblogger.com
getrichslowly.org/blog
entrepreneur.com
weburbanist.com
beet.tv
chrisbrogan.com
jesusneedsnewPR.com
scobleizer.com
spinsucks.com
desmogblog.com
blippitt.com
shankman.com
mumbrella.com.au
foodpolitics.com
briansolis.com
blog.louisgray.com
inventorspot.com
ductapemarketing.com/blog
toprankblog.com
759
739
715
660
659
644
644
636
630
619
614
612
609
605
603
601
601
601
593
592
589
587
580
579
578
Search Engine Land
Seth's Blog
PSFK
Copyranter
ProBlogger Blog Tips
TrendHunter
Copyblogger
Get Rich Slowly
Entrepreneur
WebUrbanist
Beet.TV
Chris Brogan
Jesus Needs New PR
Scobleizer
SpinSucks
DeSmogBlog
Blippitt
Peter Shankman
mUmBrella
FoodPolitics
Brian Solis - PR 2.0
Louis Gray
Inventor Spot
Small Business Marketing Blog
Online Marketing Blog









–


–

–

–
–



–
–
–

Entertainment Blogs
Source: Ranking compiled from Technorati blog searches for “PR” and “Marketing “ and then sorted according to
their Technorati Authority on 06/08/11
 an increase in authority for the period 02/23/11 - 06/08/11
 a decrease in authority for the period 02/23/11 - 06/08/11
– did not appear on list of Top PR & Marketing Blogs 02/23/11
Rank Blog
Blog Address
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
tmz.com
blog.us.playstation.com
deadline.com
nymag.com/daily/entertainment
joystiq
justjared.buzznet.com
eurogamer.net
bleedingcool.com
moviesblog.mtv.com
huffingtonpost.com
marquee.blogs.cnn.com
hollywoodlife.com
rap-up.com
latimeblogs.latimes.com/music_blog
perezhilton.com
movieweb.com
latimesblogs.latimes.com/showtracker
celebdirtylaundry.com
thedailybeast.com
popsugar.com
dlisted.com
celebitchy.com
screenrant.com
splashpage.mtv.com
tvsquad.com
TMZ
PlayStation.blog
Deadline
Vulture
Joystiq
Just Jared
Eurogamer
Bleeding Cool Comic News
MTV Movie Blogs
The Huffington Post
The Marquee Blog
HollywoodLife
Rap-Up
Pop & Hiss
Perez Hilton
MovieWeb
Show Tracker
Celebrity Dirty Laundry
The Daily Beast
PopSugar
Dlisted - Be Very Afraid
Cele|bitchy
Screen Rant
Splash Page
TV Squad
Source: Technorati Authority for “Entertainment” blogs on 06/08/11
 an increase in authority for the period 02/23/11 - 06/08/11
 a decrease in authority for the period 02/23/11 - 06/08/11
– did not appear on list of Top Entertainment Blogs 02/23/11
Technorati Authority
Figures on 06/08/11
908
893
880
871
871
851
844
823
817
800
793
792
789
789
787
786
784
784
783
781
775
774
770
769
768
–








–
–
–
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
–
–
–
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–
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–
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–
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–