2011
Top Media Outlets: Newspapers, Blogs,
Consumer Magazines & Social Networks
U.S. Daily Newspapers
No one knows the media like BurrellesLuce. For the eighth consecutive year, BurrellesLuce provides
this must-have resource to media professionals. Updated whenever significant, new information
becomes available, “Top Media Outlets” shows the leading traditional and social media outlets
in the United States based on circulation, visits, authority, or market share. This practical, at-aglance reference can help you plan effective media relations campaigns by helping you target
your audiences more precisely. BurrellesLuce offers a full range of media outreach, monitoring and
reporting services for PR, communications, and marketing professionals.
Call 866.626.8004 or visit www.BurrellesLuce.com/topmedia2011.
Rank Newspaper Daily Sunday
Rank Newspaper Daily Sunday
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
2,061,142
1,830,594
876,638
600,449
545,345
512,520
501,501
477,592
441,508
343,952
342,361
314,848
309,863
308,973
297,478
264,459
252,608
251,697
250,747
245,326
239,684
239,071
224,761
223,549
223,037
222,683
207,145
206,441
205,531
185,736
183,636
182,933
182,391
181,504
181,058
179,695
178,455
177,633
172,271
160,316
159,275
157,574
156,968
155,995
153,546
151,612
150,403
149,892
149,420
149,090
N/A
N/A
1,352,358
901,119
764,666
568,266
339,115
528,536
768,073
N/A
477,586
375,874
472,664
457,059
504,616
373,815
348,324
341,265
237,367
494,013
377,235
292,800
286,518
282,445
346,436
47,312
365,589
290,302
260,290
247,188
331,171
N/A
265,343
384,110
286,766
201,615
324,018
259,866
270,320
240,293
N/A
N/A
173,940
213,088
227,713
214,891
166,797
222,594
275,870
173,161
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
145,045
144,294
143,721
138,493
134,751
130,566
130,555
127,727
127,538
124,691
122,493
121,684
119,399
118,489
114,308
112,683
110,427
110,076
109,727
109,703
109,095
108,926
104,297
100,830
97,822
96,595
95,365
94,859
93,558
92,856
91,697
91,518
90,604
90,079
89,091
87,950
87,138
85,967
85,015
83,877
82,855
81,743
79,525
78,712
78,060
75,740
75,615
74,386
73,177
71,019
N/A
161,864
179,060
202,690
196,332
246,217
183,015
158,538
N/A
90,222
N/A
151,146
177,466
167,174
140,292
160,322
138,527
112,357
150,311
121,973
N/A
157,405
112,110
127,862
156,262
137,339
138,528
121,168
132,969
127,516
115,884
110,398
130,241
116,826
97,000
121,947
N/A
101,640
140,741
91,978
94,562
91,726
101,891
42,549
N/A
91,066
98,827
93,613
98,208
115,598
The Wall Street Journal
USA Today
The New York Times
Los Angeles Times
The Washington Post
Daily News (New York, NY)
New York Post
San Jose Mercury News
Chicago Tribune
Houston Chronicle
The Philadelphia Inquirer
Newsday (Long Island, NY)
The Denver Post
The Arizona Republic (Phoenix, AZ)
Star Tribune (Minneapolis-St. Paul, MN)
The Dallas Morning News
The Plain Dealer (Cleveland, OH)
The Seattle Times
Chicago Sun-Times
Detroit Free Press
St. Petersburg Times
The Oregonian (Portland, OR)
The San Diego Union-Tribune
San Francisco Chronicle
The Star-Ledger (Newark, NJ)
The Boston Globe
St. Louis Post-Dispatch
Kansas City Star
The Sacramento Bee
Pioneer Press (St. Paul, MN)
Milwaukee-Wisconsin Journal Sentinel
The Indianapolis Star
The Orange County (CA) Register
The Atlanta Journal-Constitution
Pittsburgh Post-Gazette
Pittsburgh Tribune-Review
The Baltimore Sun
Arkansas Democrat-Gazette (Little Rock, AR)
Orlando Sentinel
The Buffalo News
The Courier-Journal (Louisville, KY)
The Cincinnati Enquirer
The Virginian-Pilot
Charlotte Observer
Star-Telegram (Fort Worth, TX)
The Miami Herald
Las Vegas Review-Journal
Sun-Sentinel (Ft. Lauderdale, FL)
The Columbus (OH) Dispatch
The Record (Hackensack, NJ)
Source: Audit Bureau of Circulations FAS-FAX Report for six-month period ending 09/30/10
The Tampa Tribune
The Times-Picayune (New Orleans, LA)
Omaha World-Herald
The Oklahoman (Oklahoma City, OK)
The Hartford Courant
San Antonio Express-News
News & Observer (Raleigh, NC)
Austin American-Statesman
The Tennessean (Nashville, TN)
Boston Herald
Investor's Business Daily
The Commercial Appeal (Memphis, TN)
Democrat and Chronicle (Rochester, NY)
Richmond Times-Dispatch
The Blade (Toledo, OH)
Asbury Park Press
The Fresno Bee
The Press-Enterprise (Riverside, CA)
The Birmingham News
The Salt Lake Tribune
The Des Moines Register
The Florida Times-Union (Jacksonville, FL)
Daily Herald (Arlington Heights, IL)
The Palm Beach Post
Grand Rapids Press
The Providence Journal
Dayton Daily News
The Morning Call (Allentown, PA)
Tulsa World
The Akron Beacon Journal
Knoxville News Sentinel
Lexington (KY) Herald Leader
Arizona Daily Star (Tucson, AZ)
Albuquerque Journal
Daily News (Los Angeles, CA)
Wisconsin State Journal (Madison, WI)
The News Journal (New Castle, DE)
Press-Register (Mobile, AL)
The Post-Standard (Syracuse, NY)
Northwest Indiana Times
The News Tribune (Tacoma, WA)
The Post and Courier (Charleston, SC)
The Journal News (Lower Hudson Valley, NY)
La Opinión
Intelligencer Journal-Lancaster New Era
The Roanoke Times (Roanoke, VA)
The State (Columbia, SC)
Spokesman-Review (Spokane, WA)
Chattanooga Times Free Press
The Patriot-News (Harrisburg, PA)
2011 Top Media Outlets
English-Language Blogs
Rank Blog
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
The Huffington Post
Mashable
TechCrunch
Gizmodo
Gawker
Engadget
The Daily Beast
BoingBoing
TMZ.com
Hot Air - Top Picks
Mediaite
CNN Political Ticker
Think Progress
BuzzFeed
Lifehacker
The Caucus
Kotaku
GigaOM
CrunchGear
Jezebel
RedState
ReadWriteWeb
Politics Daily
Deadspin
Deadline
Technorati Authority
Figures on 11/04/10
Blog Address
huffingtonpost.com
mashable.com
techcrunch.com
gizmodo.com
gawker.com
engadget.com
dailybeast.com
boingboing.com
tmz.com
hotair.com
mediaite.com
politicalticker.blogs.cnn.com
thinkprogress.org
buzzfeed.com
lifehacker.com
thecaucus.blogs.nytimes.com
kotaku.com
gigaom.com
crunchgear.com
jezebel.com
redstate.com
readwriteweb.com
politicsdaily.com
deadspin.com
deadline.com
919 
889 
884 
882 
881 
871 
853 
848 
844 
843 
837 
833 –
832 
827 –
824 
820 –
820 
817 –
817 –
816 
814 –
814 
814 –
812 –
810 –
Source: Technorati Authority for the Top 100 blogs on 11/04/10
 an increase in authority for the period 05/18/10 -11/04/10
 a decrease in authority for the period 05/18/10 -11/04/10
/ authority stayed the same for the period of 05/18/10 -11/04/10
– did not appear on English-Language Blogs 05/18/10
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
AARP The Magazine
AARP Bulletin
Better Homes and Gardens
Reader’s Digest
National Geographic
Good Housekeeping
Game Informer
Woman’s Day
Family Circle
Ladies’ Home Journal
People
Time
Taste of Home
Sports Illustrated
Cosmopolitan
Prevention
Southern Living
AAA Via
Maxim
Remedy
AAA Living
O, The Oprah Magazine
AAA Going Places
American Legion Magazine
Glamour
Total Paid & Verified
Circulation
23,721,626 
23,574,328 
7,644,011 
6,112,811 
4,493,110 
4,427,964 
4,364,170 
3,919,488 
3,849,673 
3,831,072 
3,553,420 
3,312,484 
3,257,200 
3,212,278 
3,046,229 
2,927,638 
2,841,894 
2,740,176 
2,549,893 
2,515,433 
2,460,455 
2,415,336 
2,377,755 
2,346,264 –
2,320,325 
Source: ABC figures for six-month period ending 06/30/10
 an increase in circulation for the period 12/31/10 - 06/30/10
 a decrease in circulation for the period 12/31/10 - 06/30/10
– did not appear on U.S. Consumer Magazines 12/31/10
Social Networks
U.S. Consumer Magazines
Rank Magazine
Rank Site
Site Address
Market Share
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
facebook.com
youtube.com
myspace.com
answers.yahoo.com
twitter.com
tagged.com
myyearbook.com
mylife.com
mocospace.com
linkedin.com
classmates.com
clubpenguin.com
imvu.com
hubpages.com
yelp.com
chatter.myyearbook.com
cafemom.com
hi5.com
groups.yahoo.com
blackplanet.com
61.75 
18.56 
4.75 
1.01 
0.96 
0.95 
0.55 
0.37 
0.31 
0.28 
0.27 
0.24 
0.21 –
0.19 
0.19 
0.17 
0.16 
0.16 –
0.14 
0.14 
Facebook
YouTube
MySpace
Yahoo! Answers
Twitter
Tagged
myYearbook
Mylife
MocoSpace
LinkedIn
Classmates
Club Penguin
IMVU
HubPages
Yelp
myYearbook Chatter
CafeMom
hi5
Yahoo! Groups
BlackPlanet.com
Source: Hitwise ranking for week ending 11/06/10
 an increase in market share for the period 05/22/10 -11/06/10
 a decrease in market share for the period 05/22/10 -11/06/10
– did not appear on Top 20 Social Media Networks 05/22/10
PR &Marketing Blogs
2011 Top Media Outlets
Rank Blog
Blog Address
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
searchengineland.com
sethgodin.typepad.com
psfk.com
prblogger.com
trendhunter.com
adweek.blogs.com
copyblogger.com
scobleizer.com
marketingpilgrim.com
copyranter.blogspot.com
smartblogs.com/socialmedia
getrichslowly.org/blog
chrisbrogan.com
socialmediaexplorer.com
rossadawsongblog.com
blog.searchenginewatch.com
toprankblog.com
bizreport.com
Search Engine Land
Seth Godin’s Blog
PSFK
PRBlogger
Trend Hunter
AdFreak
Copyblogger
Scobleizer
Andy Beal's Marketing Pilgrim
Copyranter
SmartBlog on Social Media
Get Rich Slowly
Chris Brogan
Social Media Explorer
Trends in the Living Networks
Search Engine Watch Blog
Online Marketing Blog
Biz Report
Blog Herald
Brian Solis PR 2.0
Small Business Marketing Blog
Adrants
Web Ink Now
Entrepreneur
DeSmogBlog
blogherald.com
briansolis.com
ducttapemarketing.com/blog
adrants.com
webinknow.com
entrepreneur.com
desmogblog.com
Technorati Authority
Figures on 11/04/10
758
749
709
675
673
663
661
661
660
660
639
635
633
628
619
618
617
614
610
610
608
600
597
595
594
Entertainment Blogs
Source: Ranking compiled from Technorati blog searches for “PR” and “Marketing “ and then sorted according to
their Technorati Authority on 11/04/10
Rank Blog
Blog Address
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Joystiq
slashfilm.com
deadline.com
justjared.buzznet.com
blog.us.playstation.com
nymag.com/daily/entertainment
xbox.com
celebitchy.com
latimesblogs.latimes.com/music_blog
celebdirtylaundry.com
splashpage.mtv.com
rap-up.com
allieiswired.com
amygrindhouse.com
celebrity-gossip.net
moviesblog.mtv.com
bleedingcool.com
latimesblogs.latimes.com/showtracker
Joystiq
/Film
Deadline
Just Jared
PlayStation.Blog
Vulture
Xbox
Cele|bitchy
Pop & Hiss
Celebrity Dirty Laundry
Splash Page
Rap-Up.com
Allie is Wired!
Amy Grindhouse
Celebrity Scandals
MTV Movies Blog
Bleeding Cool Comic News
Show Tracker
Popbytes
Celebrity Smack
1UP
Ear Sucker
I Need My Fix
Jacket Copy
Yeeeah!
popbytes.com
celebritysmackblog.com
1up.com
earsucker.com
ineedmyfix.com
latimesblogs.latimes.com/jacketcopy
yeeeah.com
Source: Technorati Authority for “Entertainment” blogs on 11/04/10
Technorati Authority
Figures on 11/04/10
948
947
937
935
914
908
879
874
852
852
846
843
834
833
822
821
817
814
813
810
809
807
798
797
793