VINARESEARCH
PANEL ATTRIBUTES
January 2015
An actively managed panel of W&S Joint Stock Company
1
About W&S Joint Stock Company
160,500
International strategic partner of online market research in Vietnam.
CURRENT ACTIVE PANEL
MEMBERS
Founded in 2011, W&S provides the most comprehensive online market research
Vietnam
MEMBERS OF ONLINE PANEL
160,500
solutions, maximizes support for strategic decision making of Vietnamese local and
global partners with optimal cost.
About Vinaresearch
High quality Vietnam online market research Panel
Vinaresearch is the proprietary panel of W&S Joint Stock Company, located in Ho Chi
Minh City, Vietnam.
Established since April 2011, Vinaresearch panel has reached the number of 160,500
qualified members in January 2015 and is growing constantly. This document of panel
attributes is for Market Research companies and business professionals' reference.
®2015 W&S Joint Stock Company
2
Panelists nationwide
160,500
January 2015
Vinaresearch Panel
The Vietnamese panel at a glance
HO CHI MINH
30.9%
HA NOI
21.3%
DA NANG
4.5%
By social economic regions
Mekong River Delta
8.6%
South East
Central Highlands
36.8%
3.3%
North Central and Central coastal areas
16.3%
Red River Delta
Northern midlands and mountain areas
®2015 W&S Joint Stock Company
29.3%
5.7%
3
Background Attributes
Gender
Age
Male
39.8%
37.3%
Female
37.5%
34.8%
Male
39.2%
60.8%
14.4%
13.2%
Female
4.5%
16-19
years old
Marital status
Single
4.3% 4.0%
3.7%
20-24
years old
25-29
years old
30-34
years old
35-39
years old
2.0% 2.2% 1.3% 1.1%
40-49
years old
50 years
old and
older
Children status
76.8%
Married
22.5%
15.6%
No
®2015 W&S Joint Stock Company
Divorced
.5%
Widowed
.1%
Separated
.1%
Yes
84.4%
4
Background Attributes
Monthly personal income (MPI)
Over 30,000,000 VND
15,000,000 - 30,000,000 VND
7,500,001 - 15,000,000 VND
5,000,001 - 7,500,000 VND
Over 30,000,000 VND
.5%
5,000,001 - 7,500,000 VND
11.0%
3,000,001 - 5,000,000 VND
18.9%
59.4%
Monthly household income (MHI)
Under 3,000,000 VND
Secondary school
17.5%
37.1%
17.3%
5.8%
33.9%
5,000,000 - 7,500,000 VND
®2015 W&S Joint Stock Company
28.1%
2.5%
Diploma
Under 5,000,000 VND
17.5%
.2%
High Shool
Vocational school
7,500,001 - 15,000,000 VND
14.1%
Educational level
Elementary school
5.8%
15,000,001 - 30,000,000 VND
2.5%
7,500,001 - 15,000,000 VND
8.7%
Under 3,000,000 VND
Over 30,000,000 VND
.8%
15,000,000 - 30,000,000 VND
1.5%
3,000,001 - 5,000,000 VND
MPI (students & unemployed excluded)
41.7%
1.1%
16.5%
Bachelor
54.3%
Master
1.9%
Others
1.4%
5
Background Attributes
Employment status
Career
Student
37.5%
Employee of the private company
18.1%
8.6%
IT - Hardware
4.3%
Contractual staff
6.3%
Makerting
4.3%
Self-employed
5.9%
Electrical / Electronic
4.3%
Buiding / Construction
4.1%
Auditing
3.4%
Accountancy / Finance
2.6%
Airlines / Tourism / Hotel
2.1%
Architecture / Interior Design
2.1%
Banking services
2.1%
Part-timer
4.6%
Employee of State company
4.6%
Government office worker
3.5%
Unemployment / Seeking employment
2.6%
Teacher / Lecturer / Professor
2.3%
Director / CEO
1.6%
Housewife / Home maker
1.2%
Doctor / Nurse / Pharmacist
.7%
Sales
1.6%
Lawyer / Chief Accountant
.3%
Human Resources
1.2%
.2%
Investment
1.1%
Telecommunications
1.1%
Education / training
1.1%
Food / Beverages
1.1%
Mechanical Engineering
1.0%
Manufacturing industry
.9%
Chemistry / Biology
.8%
Household goods / Personal care
.8%
Processing products
Retired
0.0%
Others
10.7%
Working Industry
IT
13.6%
Financial Services
7.0%
Marketing
6.9%
Construction
6.6%
Shipping / Delivery
.8%
Technology Engineering
6.5%
Counseling
.8%
Customer Service
.7%
Media/ Art/ PR
3.4%
Internet / Online Media
.7%
Consulting/ Government/ Training
2.9%
N.G.O
.7%
Hotels and Travels
2.4%
TV / Publishing / Printing
.6%
Art / Design
.6%
High - class apparel
.6%
Administration
5.1%
Consumer products
2.4%
Production/ Logistics/ QA-QC
1.7%
Industry products / Car / Oil
1.6%
Hospital / Medical / Pharmaceutical
1.4%
Translating / Interpreting
.4%
Retail
1.2%
High Techonology
.4%
Freight
®2015 W&S Joint Stock Company
IT - Software
Others
.9%
Others
36.5%
6
45.1%
Background Attributes
House model
Household member
54.7%
23.2%
21.1%
32.2%
14.9%
12.7%
8.2%
5.9%
4.4%
4.3%
8.4%
2.6%
4.8%
.1%
Private house Rent house Condominium
Others
Number of motorbikes owned
Living
alone
1
2
3
4
5
6
7
1.5% 1.2%
8
9
10
Over
10
Number of computers owned
59.5%
50.2%
23.4%
19.4%
16.8%
15.1%
6.0%
2.5%
None
®2015 W&S Joint Stock Company
1
2
3
4
4.0%
.9%
.3%
5
Over 5
None
1
2
3
1.1%
.5%
.5%
4
5
Over 5
7
Background Attributes
Type of mobile phone using
59.4%
Social network sites using
Facebook
86.6%
Zing Me
46.1%
Google+
27.6%
Twitter
10.4%
My Opera
51.4%
Smartphone
Basic Phone / Feature
Phone
Mobile brands using
Nokia
®2015W&S Joint Stock Company
11.8%
Qmobile
6.2%
LG
5.4%
Sony Ericsson
4.1%
Blackberry
3.8%
Motorola
2.8%
Others
5.2%
Tamtay
4.9%
Gooline.vn
4.2%
Multiply
1.5%
Foursquare
1.0%
Others
3.8%
Not use social network
3.8%
A couple times per day
85.2%
25.0%
Iphone
Imobile
Flickr
Frequency of using internet
58.9%
Samsung
7.6%
Once a day
A couple times per week
11.5%
2.6%
Several times per month
.4%
Once a month
.1%
Less than once a month
.1%
0.8%
13.0%
8
Background Attributes
Online newspapers reading
VnExpress.net
Newspapers / magazines reading
63.9%
Tuoi tre
34.5%
The thao
24h.com.vn
32.3%
61.7%
Khoa hoc va doi song
Dantri.com.vn
30.7%
56.0%
Gia dinh va xa hoi
Kenh14.vn
29.5%
29.3%
Cong nghe thong tin
Ngoisao.net
26.7%
Thanh nien
Tinhte.vn
25.5%
Cam nang mua sam
20.0%
Phu nu
19.6%
Tuoitre.vn
Xaluan.com.vn
cafef.vn
Others
22.8%
22.4%
Thoi bao doanh nhan
16.3%
Hoa Hoc Tro
16.3%
10.7%
8.5%
Xe hoi
®2015 W&S Joint Stock Company
27.1%
10.1%
Ohters
9.2%
17.9%
9
Panelists nationwide
160,500
Sub-panel
Panel quality management
Vinaresearch panel has reached the number of 160,500 members in January 2015.
Constantly, W&S Joint Stock Company improves our system and panel recruitment
methods to ensure that our clients can always access “The right people, at the right
time”.
Process
Quality management is carried on by various techniques including system and personnel.
Register

Personal account at Vinaresearch site in mandatory

Basic profile confirming is required with active link through email

Unique mobile phone number required

Suspicious information is censored by direct contact through mobile number
Survey participating
®2015 W&S Joint Stock Company

Fraudulent respondents are identified by TRAP question in our common survey

Direct call for invitations is applied in customized survey

Bad responses, speeders are checked through data cleaning

Bad responses will be flagged "Bad" or "Medium" survey response status

Being "Bad" rated 3 times and “Medium" rated 9 times will be “Blacklisted”
10
Panelists nationwide
160,500
Sub-panel
Process
Incentives exchange

Members are called directly to check for ineligible at the visualized points exchange
time

Unreal members will be “Blacklisted”

Several studies without incentives are also conducted
Member status validation

Members are asked to update profile every 6 months

Members who do not login or take part in any survey for 200 days would be
changed status into "Inactive“

®2015 W&S Joint Stock Company
“Blacklisted” members will be deleted from our system after 3 months.
11
W&S Joint Stock Company
10F Room A, 40 Pham Ngoc Thach St., Ward 6, District 3, Ho Chi Minh city
Tel: +84 3 822 3215 Fax: +84 8 3822 3216
http://vinaresearch.jp/
Send you requests to info@vinaresearch.jp for more information of
Vietnam panel feasibility.
®2015 W&S Joint Stock Company
12