VINARESEARCH
PANEL ATTRIBUTES
May 2014
An active managed panel of W&S Joint Stock Company
1
About W&S Joint Stock Company
135,000
International strategic partner of online market research in Vietnam.
CURRENT ACTIVE PANEL
MEMBERS
Founded in 2011, W&S provides the most comprehensive online market research
Vietnam
MEMBERS OF ONLINE PANEL
135,000
solutions, maximizes support for strategic decision making of Vietnamese local and
global partners with optimal cost.
About Vinaresearch
High quality Vietnam online market research Panel
Vinaresearch is the proprietary panel of W&S Joint Stock Company, located in Ho Chi
Minh City, Vietnam.
Established since April 2011, Vinaresearch panel has reached the number of 135,000
members in July 2014 and growing continuously. This document of panel attributes is for
Market Research companies and business professionals' reference.
®2014 W&S Joint Stock Company
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Panelists nationwide
135,000
May 2014
Vinaresearch Panel
The Vietnamese panel at a glance
HO CHI MINH.
32.2%
HA NOI. 21.7%
DA NANG. 4.4%
By social economic regions
Northern midlands and mountain areas
5.5%
Red River Delta
30.0%
North Central and Central coastal areas
Central Highlands
15.6%
3.2%
South East
Mekong River Delta
®2014 W&S Joint Stock Company
37.8%
7.8%
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Background Attributes
Gender
Age
Male
50.2%
38.2%
48.1%
30.0%
Male
61.8%
Female
25.5%
Female
11.0%
10.0%
8.0%
5.0%
3.1%
2.8%
1.2%
1.9% 2.0% 1.3%
16-19
20-24
25-29
30-34
35-39
40-49 50 years
years old years old years old years old years old years old old and
older
Marital status
Single
77.9%
Married
®2014 W&S Joint Stock Company
Children status
21.6%
Divorced
0.5%
Widowed
0.1%
18.5%
Yes
81.5%
No
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Background Attributes
Monthly personal income
MPI (students & unemployees exluded)
Over 30,000,000 VND
0.5%
Over 30,000,000 VND
0.6%
15,000,001 - 30,000,000 VND
1.3%
15,000,001 - 30,000,000 VND
2.0%
7,000,001 - 15,000,000 VND
7.9%
7,000,001 - 15,000,000 VND
5,000,001 - 7,000,000 VND
9.6%
5,000,001 - 7,000,000 VND
3,000,000 - 5,000,000 VND
3,000,000 - 5,000,000 VND
17.8%
Under 3,000,000 VND
63.0%
Monthly household income
Over 30,000,000 VND
16.0%
7,000,001 - 15,000,000 VND
33.2%
Vocational school
11.3%
3.7%
High Shool
5,000,000 - 7,000,000 VND
43.4%
Secondary school
Elementary school
Under 5,000,000 VND
®2014 W&S Joint Stock Company
1.0%
44.3%
0.9%
Diploma
34.6%
26.0%
Educational level
Bachelor
15,000,001 - 30,000,000
VND
14.8%
Under 3,000,000 VND
Master
4.9%
12.3%
Others
10.0%
1.2%
0.1%
39.8%
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Background Attributes
Employment status
Career
Student
34.8%
Employee of Private company
16.9%
8.7%
IT - Hardware / Networking
4.7%
Contractual staff
6.2%
Electrical / Electronic
4.4%
Self-employed
5.8%
Civil / Construction
4.3%
Part-timer
5.8%
Makerting
3.6%
Employee of State company
4.8%
Auditing
3.5%
Government office worker
3.4%
Banking
2.4%
Unemployment / Seeking job
2.6%
Airline / Tourism / Hotel
2.2%
Director / CEO
2.0%
Accounting / Finance
2.1%
Teacher / Lecturer / Professor
1.9%
Architecture / Interior design
1.9%
Housewife / Home maker
1.1%
Retail / Wholesale
1.7%
Doctor / Nurse / Pharmacist
0.5%
Telecommunications
1.4%
Lawyer / Chief Accountant
0.3%
Investment
Processing products
1.3%
0.2%
Human Resource
1.2%
Sales
1.2%
Mechanical
1.2%
Education / Training
1.0%
Counseling
1.0%
Food
0.9%
Household / Personal care products
0.9%
Internet / Online media
0.9%
Chemical / Biochemical
0.9%
Freight / Logistics
0.8%
Customer Service
0.8%
Others
13.8%
Working Industry
Technology Engineering
®2014 W&S Joint Stock Company
IT - Software
13.5%
Financial Service
7.7%
Engineering
6.8%
Construction
6.5%
Marketing
5.7%
Administration
4.3%
Communication
4.1%
Consulting / Government
2.9%
Production / Process
0.8%
Hotels and Travels
2.4%
NGO / non-profit
0.7%
Retail
2.2%
Television / Media / Newspaper
0.7%
Consumer products
1.9%
Consulting / Research
0.7%
Industry products / Car / Oil
1.8%
Arts / Design
0.6%
Production
1.3%
Industrial Products
0.5%
Transportation
0.9%
Others
Others
38.1%
42.9%
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Background Attributes
House model
Household member
55.7%
27.1%
19.1%
16.8%
30.9%
10.5%
8.5%
4.9%
Private house
Rent house Condominium
8.8%
4.3%
4.2%
Others
Living
alone
Number of motorbikes owned
3
5
2.5%
4.1%
1.4% 1.2%
7
9
Over 10
Number of computers owned
59.7%
50.9%
19.4%
20.5%
18.2%
13.0%
7.0%
None
®2014 W&S Joint Stock Company
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2
3
3.1%
1.1%
0.4%
4
5
Over 5
4.5%
None
1
2
3
1.3%
0.5%
0.5%
4
5
Over 5
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Background Attributes
Number of TVs owned
Social network sites using
Facebook
44.2%
99.8%
Zing Me
58.8%
Google+
22.3%
21.5%
7.8%
2.7%
None
1
2
3
4
1.0%
0.5%
5
Over 5
Mobile brands using
Nokia
9.8%
6.0%
Motorola
5.5%
Blackberry
5.1%
Sony Ericsson
4.5%
Others
®2014 W&S Joint Stock Company
13.0%
LG
Imobile
11.0%
Twitter
10.6%
Flickr
7.7%
Tamtay
7.2%
Gooline.vn
7.1%
Multiply
3.1%
Foursquare
1.4%
Others
6.1%
Not use social network
7.1%
A couple times per day
82.7%
31.1%
Iphone
Qmobile
My Opera
Frequency of using internet
82.6%
Samsung
22.9%
1.8%
Once a day
A couple times per week
13.2%
3.3%
Less than once a month
0.2%
Once a month
0.1%
Several times per month
0.5%
15.8%
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Background Attributes
Online newspapers reading
VnExpress.net
80.4%
24h.com.vn
74.6%
Dantri.com.vn
Bong da
40.8%
Gia dinh & xa hoi
36.0%
Khoa hoc & doi song
34.6%
Tuoi tre
34.1%
68.7%
Ngoisao.net
33.1%
Tinhte.vn
28.3%
Kenh14.vn
24.9%
Tuoitre.vn
Xaluan.com
Newspapers / magazines reading
22.8%
Cong nghe thong tin
25.7%
Cam nang mua sam
24.7%
Thanh nien
22.3%
Thoi bao doanh nhan
21.6%
Phu nu
20.8%
15.3%
The gioi hoc duong
Cafef.vn
Others
®2014 W&S Joint Stock Company
8.6%
15.2%
Xe hoi
Others
17.9%
9.7%
29.6%
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Panelists nationwide
135,000
Sub-panel
Panel quality management
Vinaresearch panel reached the number of 135,000 members in May, 2014.
Continuously, W&S Joint Stock Company improves our system and panel recruitment
methods to ensure that our clients can always access “The right people, at the right
time”.
Process
Quality management is carry on by various techniques include system and personnel .
Register

Personal account at Vinaresearch site is mandatory

Basic profile confirming is required with activate link through email

Unique mobile phone number required

Suspicious information is censored by direct contact through mobile number
Survey participating
®2014 W&S Joint Stock Company

Fraudulent respondents are identified by TRAP question in our common survey

Direct call for invitations is applied in customized survey

Bad responses, speeders are checked through data cleaning

Bad responses will be flagged "Bad" or "Medium" survey response status

Being "Bad" rated 3 times and “Medium" rated 9 times will be “Blacklisted”
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Panelists nationwide
135,000
Sub-panel
Process
Incentives exchange

Members are called directly to check for ineligible at the visualized points exchange
time

Unreal members will be “Blacklisted”

Several studies without incentives are also conducted
Member status validation

Members are asked to update profile every 6 months

Members who do not login or take part in any survey for 200 days would be
changed status into "Inactive“

®2014 W&S Joint Stock Company
“Blacklisted” members will be deleted from systems after 3 months
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W&S Joint Stock Company
10F Room A, 40 Pham Ngoc Thach St., Ward 6, District 3, Ho Chi Minh city
Tel: +84 3 822 3215 Fax: +84 8 3822 3216
http://vinaresearch.jp/
Send you requests to info@vinaresearch.jp for more information of
Vietnam panel feasibility.
®2014 W&S Joint Stock Company
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