A strategic partnership providing
the ONLY complete marketing solution
for independent retail jewelers
DRIVE RETAIL brings together
the jewelry industry’s leading
store management software and
the independent retailers’ choice
for online marketing to create the
only complete marketing solution
for independent retail jewelers!
Benefits
Benefits to Manufacturers
DRIVE RETAIL gives jewelry manufacturers a
powerful marketing tool to help retailers
build their brand and sell their product lines.
Benefits to
Manufacturers
 FREE for manufacturers
 Drive traffic to your retailers’
stores and increase your
sell-through rate
 Multiply brand impressions
across direct mail, email, and
social media marketing
 Increase brand awareness
among jewelry retailers and
consumers nationwide
 Generate new retailer leads
Benefits to
Manufacturers
 Strengthen relationships
with key retailers
 Maintain brand image
by providing approved
marketing content to your
jewelry retailers
 Complement existing
manufacturer communication
initiatives
 Decrease the time your team
spends providing content to
retailers
Benefits to Retail Jewelers
DRIVE RETAIL gives retail jewelers a
platform to save time, engage customers,
and drive traffic and sales to their stores.
Jewelry Specific Content
Benefits to
Retail Jewelers
Send professionally designed and pre-written jewelry
specific and manufacturer emails, direct mail, and
social media posts.
Planning Calendar
Benefits to
Retail Jewelers
Plan all your online marketing in one place right from
SnapRetail’s Planning Marketing Calendar.
Extensive Jewelry
Image Library
Benefits to
Retail Jewelers
Send emails and social media messages with
professional jewelry images from an extensive list
of jewelry manufacturers.
Highly Targeted Emails
Benefits to
Retail Jewelers
Target your emails to specific consumer segments
by uploading EDGE customer lists into SnapRetail’s
online marketing system.
Partners
The EDGE is the
leading jewelry retail
store management
software beating ALL
competitors combined
as voted by INSTORE
Magazine readers - the
independent jewelry
industry’s #1 trade
publication
SnapRetail is the only readyto-use online marketing
solution catering
exclusively to independent
retailers and their needs.
SnapRetail has developed a
system that helps local
retailers easily engage and
sell to customers
using email and
social media.
Business
Opportunity
To create the only easy-to-use, complete,
and single source marketing solution to the
Independent Jewelry Industry.
Now all direct mail, emails, Facebook,
Twitter, Pinterest, Instagram and other
merchandising and marketing elements
broadcast by the independent jeweler will
have a consistent look and message!
Program
Components
Print Marketing by the Edge
Program
Components
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Direct Mail Marketing
In-Store Marketing
In-Home Marketing
Outdoor Marketing
Manufacturer Marketing
Edge
Print Marketing
Complete
Marketing
Program
Components
print marketing
online marketing
The DRIVE RETAIL complete
program offers three core
areas of marketing support for
independent retail jewelers:
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Print Marketing
Online Marketing
Education
print marketing
online marketing
The EDGE Software includes a special
functionality guaranteed to save
jewelry stores time and money while
building loyalty and driving customers
through their doors. EDGE users have
the ability to send professionally
designed, personalized direct mail and
other marketing materials directly from
their computer with just a few clicks of
their mouse!
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Direct Mail Marketing
In-Store Marketing
In-Home Marketing
Outdoor Marketing
Manufacturer Marketing
print marketing
online marketing
online marketing
print marketing
Direct Mail
Marketing
The current EDGE
marketing program
makes it simple for the
retail jeweler to
connect with
customers, drive
traffic, and boost sales
with its personalized
direct mail and other
marketing materials.
Samples of actual postcards sent directly through the EDGE software
Say Thank You to
Customers!
Wish Customers a
Happy Birthday!
Wish Customers a
Happy Anniversary!
Say Happy Valentine’s
Day to Customers!
Welcome New Customers!
Say Happy Mother’s Day
to Customers!
Direct Mail
Marketing
Beyond just postcards,
the EDGE marketing
program offers other
direct marketing
materials that can be
easily and quickly sent
to a jewelry store’s
customer base directly
from the EDGE
software.
Example of direct mail marketing materials for store anniversary sales event
In-Store,
In-Home &
Outdoor
Marketing
Other marketing
materials, like in-store
banner stands and
illuminated graphic
boxes, can also be easily
and quickly bought and
shipped directly to the
jewelry store.
Other marketing materials for store anniversary sales event
Manufacturer
Marketing
The EDGE also offers
many Jewelry
Manufacturer postcards
for independent jewelry
stores to send out to their
customer base.
Samples of just a few of the many Manufacturer postcards
currently offered on DRIVE RETAIL
SnapRetail
Marketing
Online Marketing by SnapRetail
Program
Components
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Email Marketing
Social Media
Online Marketing Calendar
Ready-to-Use Content
Promotional Kits
In partnership with
SnapRetail, the independent
retail jeweler can now send
out emails, Facebook, Twitter,
Pinterest, and Instagram
posts with the same look and
message as the direct mail
pieces.
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Email Marketing
Social Media
Marketing Calendar
Ready-to-Use Content
Promotional Kits
print marketing
online marketing
print marketing
online marketing
Email
Marketing
SnapRetail offers 100s of
professionally designed
and pre-written email
templates for
independent retail
jewelers to choose from,
including Manufacturer
designed templates.
Social Media
Retail jewelry stores can
always find something to
say on Facebook and
Twitter in SnapRetail’s
extensive Social Post
Library!
Planning
Calendar
Retail jewelry stores
can now quickly plan
an entire month’s of
email and social
media marketing
with SnapRetail’s
“Drag & Drop”
Calendar!
Social Posts
Promotion
Kits
Emails
SnapRetail offers
Promotion Kits that
include recommended
email campaigns, social
media posts, event
planning tips and links to
useful articles. In
minutes, retailers can
create and send their
campaigns and drive
customers to purchase.
Resources
SnapRetail
Education
Educational Resources
by SnapRetail
Program
Components
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Webinars
Videos
Seminars
Blog Posts
Weekly Tips
Webinars, Videos
Seminars, Blog Posts &
Weekly Tips
SnapRetail employs and partners
with many of the nation’s top
marketing and social media minds to
offer independent jewelers free
educational materials/insights - all
geared to help better run their
business
Program
Participation
Marketing Assets Needed
1. Postcard Design
To participate in our program and
communicate your brand/products
to thousands of retail jewelers
nationwide AND their customers, we
require the listed marketing assets.
For directions, contact Tom Meyers
Email: t.meyers06@comcast.net
Office: 770.937.0735
2. Collection of jewelry images and lifestyle shots
Thank you