GET READY TO GO ON AN EXCITING CULINARY ADVENTURE
WITH DORA AND DIEGO!
Nickelodeon Consumer Products and Wiley Team Up to Publish
Dora and Diego Let's Cook
Partnership Marks Commitment to Publish Multiple Cooking Titles
Las Vegas, NV – June 9, 2010 – Just in time for the 10th anniversary of Dora the Explorer, Nickelodeon
Consumer Products (NCP) and Wiley announced today that they will release DORA AND DIEGO LET’S
COOK ((9780470639429, August 2010, $16.95). A cookbook designed to get kids safely exploring and learning
in the kitchen, DORA AND DIEGO LET’S COOK will teach kids to make 50 delicious and health-minded
recipes while learning Spanish along the way. Arriving on bookshelves this August and retailing at $16.95, this
marks the first-ever Dora and Diego branded cookbook — and the first of two Nickelodeon-branded children’s
cookbooks planned under the partnership, to be followed by a SpongeBob cookbook in fall 2011.
“We’re thrilled to be partnering with Wiley on this cookbook,” said Paula Allen, SVP Global Publishing, NCP.
“Their expertise in family cookbooks is unsurpassed, and combined with Nickelodeon’s goal of teaching
through interactivity, Dora and Diego Let’s Cook will provide families a wonderful opportunity to connect and
learn while spending time together.”
“Wiley is delighted to be working with the powerful Nickelodeon brands on developing cookbooks that are not
only fun but educational. Dora and Diego couldn’t be more timely or attractive vehicles for promoting smart
eating habits for families and kids,” said Natalie Chapman, Vice President and Publisher, Culinary.
Guided by Dora and Diego, kids will help measure, stir, shape, and decorate super-tasty recipes like Swiper’s
Blueberry Hill Muffins and Pirate Adventure Pizza Coins. The simple recipes emphasize ingredients that are part
of a balanced diet like fresh fruits and vegetables, whole grains, and low-fat dairy and include a variety of Latinthemed dishes, like Butterfly Breakfast Quesadillas and Incan Quinoa Pudding.
The book includes:
• 50 recipes featuring Dora, Diego and their friends, plus 50 full-color recipe photos.
• “Kids Help” icons flagging steps in every recipe where kids can lend a hand with tasks like washing fruit or
mixing batter.
• Spanish words and phrases that let kids learn a new language while they learn about cooking.
• Helpful material on health and nutrition for preschoolers, plus the basics of how to get kids involved in the
kitchen, including kitchen safety.
Since its launch on Aug. 14, 2000, Dora the Explorer has emerged as a global phenomenon and ranks among
the top-rated shows in major television markets worldwide. The show is seen in more than 151 markets around
the world and is translated in more than 30 languages. Dora the Explorer is an animated adventure series
starring Dora, a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world
filled with jungles, beaches and rainforests. She explores her world just as preschoolers do everyday, and the
show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.
Go, Diego, Go! is created and executive produced by Chris Gifford and Valerie Walsh Valdes, the same team
behind the phenomenal hit show Dora the Explorer. In each episode, Diego receives a call for help at his
Animal Rescue Center in the rainforest. With help from his friends, high-tech gadgets and viewers at home,
Diego identifies and locates the animal in trouble and the adventure begins.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more
than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its
acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature,
Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and
online products and services; professional/trade books, subscription products, training materials, and online
applications and Web sites; and educational materials for undergraduate and graduate students and lifelong
learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe,
Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company
is listed on the New York Stock Exchange under the symbols JWa and JWb.
About Nickelodeon Consumer Products
Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading
properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr.,
Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer products, online, recreation, books and
feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been
the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom
Inc. (NYSE: VIA, VIA.B).
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Media Contacts:
Nickelodeon:
Tori Fernandes
212.846.4942
Tori.Fernandes@mtvstaff.com
Wiley:
Gypsy Lovett
201.748.5627
glovett@wiley.com