PRESS RELEASE
For Immediate Release
Infinity Sales Group Deploys Mattersight’s Predictive Behavioral Routing and
Behavioral Analytics Solutions
CHICAGO, IL, May 7, 2014 – Mattersight Corporation (NASDAQ: MATR), a leading provider of
enterprise analytics, today announced Infinity Sales Group is deploying Mattersight® Predictive
Behavioral Routing, following a successful pilot, and has also engaged the company to deploy
Mattersight® Behavioral Analytics.
Mattersight first engaged with Infinity Sales Group in January, and shortly thereafter completed an
impact analysis using Infinity’s own sales data to demonstrate the potential lift from using Predictive
Behavioral Routing to route callers to the call center agent best suited to handle their personality and
communication style. Mattersight installed its routing appliance in late March for Infinity Sales
Group’s DISH® satellite television call center agents, and the impact was an immediate and compelling
lift in sales conversion rates.
In addition to deploying Predictive Behavioral Routing, Infinity Sales Group is deploying Mattersight’s
Behavioral Analytics solution across all of its call center agents. As part of this solution, Mattersight’s
algorithms and analytics will automatically score calls for compliance, while also providing call
recording, quality assurance, interaction analytics, and screen capture.
"We have highly trained, professional sales people selling the best products in the market,” said Ken
Rosen, CEO of Infinity Sales Group, “Mattersight helps us go the extra mile and ensure there is the
optimal connection between each caller and our sales team, and we have seen fast, compelling results
of increased sales and improved business operations."
“Infinity Sales Group is a premier organization focused on selling and we are delighted to have them
as a client. Infinity Sales Group’s commitment demonstrates the compelling strategic value of
Predictive Behavioral Routing, and the significant operational value our core analytics drive,” said Kelly
Conway, President and CEO of Mattersight.
About Mattersight
Mattersight is a leader in enterprise analytics focused on customer and employee interactions and
behaviors. Mattersight® Behavioral Analytics captures and analyzes customer and employee
interactions, employee desktop data and other contextual information to optimally route customers to
the best available employee, improve operational performance, and predict future customer and
employee outcomes. Mattersight’s analytics are based on millions of proprietary algorithms and the
application of unique behavioral models. The company's SaaS+ delivery model combines analytics in
the cloud with deep customer partnerships to drive significant business value. Mattersight's solutions
are used by leading companies in Healthcare, Insurance, Financial Services, Telecommunications,
Cable, Utilities, Education, Hospitality and Government. See What Matters™ by visiting
www.Mattersight.com.
Contact
David Gustafson
Executive Vice President of Products and Marketing
847.582.7016
David.Gustafson@mattersight.com