Course Outline
School:
Business
Department:
Business Management
Course Title:
New Venture Startup
Course Code:
ENTP 202
Course Hours/Credits:
42
Prerequisites:
N/A
Co-requisites:
N/A
Eligible for Prior Learning,
Assessment and Recognition:
Yes
Originated by:
Kerri Shields, Drew Smylie
Creation Date:
Fall 2012
Revised by:
Kerri Shields
Revision Date:
Summer 2014
Current Semester:
Summer 2015
Approved by:
Chairperson/Dean
Students are expected to review and understand all areas of the course outline.
Retain this course outline for future transfer credit applications. A fee may be charged for
additional copies.
This course outline is available in alternative formats upon request.
ENTP 202
CENTENNIAL COLLEGE
New Venture Startup
Course Description
Students will consider the steps and decisions involved in starting and building a successful business.
Using a business simulation framework, students will explore entrepreneurial attributes and learn through
experiment the actual day to day start-up operation of a new business. As the simulation progresses, real
world problems of managing personnel, marketing products, and managing cash flow are encountered.
Students apply business concepts and make business decisions in this dynamic, integrative environment
that may have long-term consequences for their ventures. Through the implementation of a business fair
– showcase and promotional campaign, students put their entrepreneurial skills to the test in the real
world.
Program Outcomes
Successful completion of this and other courses in the program culminates in the achievement of the
Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and
Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate
before graduation. To ensure a meaningful learning experience and to better understand how this course
and program prepare graduates for success, students are encouraged to review the Program Standard by
visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For apprenticeship-based programs,
visit http://www.collegeoftrades.ca/training-standards.
Course Learning Outcomes
The student will reliably demonstrate the ability to:
1. Discuss government regulations for the legal forms of business ownership as they pertain to the
start-up of a new business venture in Canada.
2. Analyze business problems and opportunities to choose a course of action that will satisfy customer
needs profitably.
3. Research and assess entrepreneurial resources, programs and legislation to prepare a report that
could aid an entrepreneur in launching and nurturing new business ventures.
4. Analyze financial statements to identify trends and measure performance.
5. Apply principles of marketing and the marketing mix to the launch and early-stage management of
a new business venture.
6. Apply principles of operations management to control inventory and schedule staff.
7. Apply principles of human resources management to related planning and forecasting human
resources needs, hiring, compensating, and training employees to the launch and early-stage
management of a new business venture.
Essential Employability Skills (EES)
The student will reliably demonstrate the ability to*:
1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the
purpose and meets the needs of the audience.
7. Analyze, evaluate, and apply relevant information from a variety of sources.
9. Interact with others in groups or teams in ways that contribute to effective working relationships
and the achievement of goals.
10. Manage the use of time and other resources to complete projects.
*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will be
assessed in this course.
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
2
ENTP 202
CENTENNIAL COLLEGE
New Venture Startup
Global Citizenship and Equity (GC&E) Outcomes
N/A
Text and other Instructional/Learning Materials
Text Book(s):
REQUIRED: BizCafé Business Simulation - Available in the College bookstore with ISBN 0132333643
through Pearson Publishing and sells for approx. $35 - NOTE: Each Student must purchase their own,
individual copy of BizCafé in order to complete the course assignments.
OPTIONAL: Business Plan, Business Reality, 4th Edition by James R. Skinner e-book is purchased by
students online through CourseSmart with a credit card at http://www.coursesmart.com/business-planbusiness-reality-starting-and/james-r-skinner/dp/9780133542592 and sells for approx. $36. Ebook is
accessible for 180 days.
Evaluation Scheme
➮ BizCafe Case Quiz (Individual): Quiz within BizCafe simulation pertaining to the student case.
➮ Business Concept and Analysis Assignment (Team): Select a company name for your cafe, decide
upon products you will sell, your target market, your and company mission/vision/values. Determine
the layout for your new cafe, how many staff to hire, and determine licenses and insurance your cafe
may require. Report on current trends in the coffee shop industry. Visit a local competitor and make
recommendations for improvements.
➮ BizCafe Rationale Report 1 (Individual): Explain your rationale for making specific business
decisions within the simulation pertaining to staff, inventory, pricing, hours of operation and other
special incident decisions. Review the balance sheet and income statement to determine the
financial condition of your cafe.
➮ Logo, Advertisement, and Website Assignment (Team): Create a logo for your cafe. Create an
advertisement. Create a website.
➮ BizCafe Rationale Report 2 (Individual): Explain your rationale for making specific business
decisions within the simulation pertaining to staff, inventory, advertising, pricing, hours of operation
and other special incident decisions. Review the balance sheet and income statement to determine
the financial condition of your cafe.
➮ New Venture Start-up Research Assignment (Individual): Investigate a specific new venture idea of
your choice and discover the answers to your questions on how to bring your business or product
idea to fruition.
➮ BizCafe Rationale Report 3 (Individual): Explain your rationale for making specific business
decisions within the simulation pertaining to staff, inventory, advertising, pricing, hours of operation
and other special incident decisions. Review the balance sheet and income statement to determine
the financial condition of your cafe.
➮ Business Fair - Showcase and Promotional Campaign (Team): Showcase your business idea using
an electronic presentation (website) and other promotional materials. Setup a booth/table in a
manner such that visitors may browse your table to review your business concept, products,
services, you can pitch your concept to them, and they can give you feedback.
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
3
ENTP 202
CENTENNIAL COLLEGE
Evaluation Name
BizCafe Case Quiz (Individual)
Business Concept and Analysis Assignment (Team)
BizCafe Rationale Report 1 (Individual)
Logo, Advertisement, and Website Assignment
(Team)
BizCafe Rationale Report 2 (Individual)
New Venture Start-up Research Assignment
(Individual)
BizCafe Rationale Report 3 (Individual)
Business Fair - Showcase and Promotional
Campaign (Team)
Total
CLO(s)
New Venture Startup
6
2
2, 4
5
EES
GCE
Weight/100
Outcome(s) Outcome(s)
7
5
1, 7, 9, 10
10
1
10
1, 7, 9, 10
20
4, 5, 6, 7
1, 3
1, 10
1, 7, 10
10
15
2, 4, 5, 6, 7
5
1, 10
1, 7, 9, 10
10
20
100%
If students are unable to write a test they should immediately contact their professor or program Chair for
advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious
illness, or death of a close family member), students may be able to write a make-up test.
All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not
wish to have their work submitted to Turnitin® must, by the end of the second week of class,
communicate this in writing to the instructor and make mutually agreeable alternate arrangements.
When writing tests, students must be able to produce official College photo identification or they may be
refused the right to take the test or test results will be void.
Student Accommodation
It is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights
Code. Accommodation may include modifications to standard practices. Students with disabilities who
require academic accommodations must register with the Centre for Students with Disabilities. Students
requiring accommodation based on other human rights grounds should talk with their professors as early
as possible. Please see the Student Accommodation Policy.
Use of Dictionaries
•
Any dictionary (hard copy or electronic) may be used in regular class work.
Program or School Policies
N/A
Course Policies
Late Assignment Submission Penalty
This course uses a business simulation software in which deadlines cannot be changed. Students work
in teams and any member of the team may update the system before the deadline. There are no late
submissions accepted within the simulation software system.
Late assignments not produced within the simulation will result in a penalty of 20% per day late (including
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
4
ENTP 202
CENTENNIAL COLLEGE
New Venture Startup
weekends and holidays).
There will be no penalty for work missed for a justifiable reason with supporting documented evidence of
reason (non-simulation assignments). Students need to inform their professor of any situation that arises
during the semester that may have an adverse effect on their academic performance, and request, well in
advance, any necessary considerations according to the policies. Failure to do so will jeopardize any
academic appeals.
College Policies
Students should familiarize themselves with all College Policies that cover academic matters and student
conduct.
All students and employees have the right to study and work in an environment that is free from
discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents
of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.
Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.
Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work
of others is presented by a student as their own and/or without citing sources of information. Breaches of
academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from
the college.
For more information on these and other policies, please visit www.centennialcollege.ca/aboutcentennial/college-overview/college-policies.
Students enrolled in a joint or collaborative program are subject to the partner institution's academic
policies.
PLAR Process
This course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by
which course credit may be granted for past learning acquired through work or other life experiences. The
PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably
demonstrates achievement of the course learning outcomes. Contact the academic school to obtain
information on the PLAR process and the required assessment.
This course outline and its associated weekly topical(s) may not be reproduced, in whole or in
part, without the prior permission of Centennial College.
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
5
ENTP 202
CENTENNIAL COLLEGE
New Venture Startup
Topical Outline (subject to change):
Week
1
Topics
Readings/Materials
Introduction to Course Course Outline
and BizCafe
Simulation Software BizCafe Student
Manual and Case
Weekly Learning Outcome(s)
Summarize the course learning outcomes
Discuss course expectations and
requirements
Your Professor may
assign additional
reading/materials each
week
2
BizCafé
BizCafé Student
Manual and Case
Steps to Business
Start-up
Review steps to starting a business
Canada Business
Network Review the legal forms of business structure
http://www.canadabusin
ess.ca/eng/page/2749/
Forms of Business
Ownership
3
BizCafé
Business Start-up
Checklist
Naming Your
Business
4
Business Feasibility
Market Research
Review the BizCafé Case
Readings pertaining to
Chapter 1 – The
Business Model: What
Is the Concept for My
Business?
BizCafé Student
Review government regulations for business
Manual and Case
start-up
Instructional Strategies
Evaluation
Date
Each week one or a
combination of the
following instructional
strategies will be used:
simulation, lecture,
discussion, teacher-led
instructions and demos,
website review, team
work, research,
homework, and handson labs.
BizCafé Simulation –
BEGIN
Individual Play, Startup BizCafe Case
Decisions and Period 1
Decisions (May be
replayed or restarted)
BizCafé Simulation –
Individual Play, Period
2 Decisions (May be
replayed and/or
restarted)
Canada Business
Explore the Canada Business Network
Network "Business Start-up Checklist"
http://www.canadabusin
ess.ca/eng/page/2749/ Review business naming conventions and
consider requirements for a good business
Canada Business
name
Network - Naming Your
Business http://www.canadabusin
ess.ca/eng/page/2729/
Readings pertaining to Summarize business regulations, target
BizCafé Simulation –
Chapter 2 – Feasibility: market, and other factors that may affect your Team Play Note:
How Do I Know It Will business success
Decisions must be
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
Evaluation
Name
DUE BizCafe
Case Quiz 5%
BEGIN
Business
Concept and
6
ENTP 202
Week
CENTENNIAL COLLEGE
Topics
Readings/Materials
Weekly Learning Outcome(s)
Work?
5
Making it Legal-Registering your
business name and
obtaining a business
license
Review the BizCafe business simulation and
Canada Business
apply operational decisions to setup and get
Network the business started
http://www.canadabusin
ess.ca/eng/page/2864/ Discuss the implications of purchasing
business insurance
Canada Business
Analyze staffing, product pricing, and
Network inventory needs and make appropriate
http://www.canadabusin decisions so as to satisfy customer needs
ess.ca/eng/page/2730/ profitably
Canada Revenue
Agency (CRA) http://www.craarc.gc.ca/tx/bsnss/tpcs/
bn-ne/menu-eng.html
6
Business Logo,
Website, and
Advertising
Marketing Your
Business
New Venture Startup
Instructional Strategies
Evaluation
Name
entered by decision due Analysis
dates) Startup
Assignment
Decisions and Period 1
Decisions
BizCafé Simulation –
Team Play, Period 2 &
3 Decisions
Analyze customer feedback and determine
best action to take
Apply principles of human resources
management to forecast human resources
needs and make training decisions
About.com http://sbinfocanada.abo Discuss government regulations for the legal
ut.com/od/bizregistratio forms of business ownership
n/a/businessreghub.htm
Review business registration process and
permits/licenses requirements
Readings pertaining to Apply principles of marketing to shape
Chapter 3 – Marketing: business image and create a promotional
How Will I Get
advertisement
Customers?
Select appropriate advertising campaign
Promoting and
Advertising Your
Business
http://www.canadabusin
ess.ca/eng/page/2806/
BizCafé Simulation –
Team Play, Period 4 &
5 Decisions
Sales Regulations
http://www.canadabusin
ess.ca/eng/page/2732/
7
Evaluation
Date
Managing Operations Readings pertaining to Analyze financial statements to identify trends BizCafé Simulation –
Chapter 4 – Operations:
Team Play, Period 6 &
How Will I Organize the Schedule staff and manage inventory
7 Decisions
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
DUE
Business
Concept and
Analysis
Assignment 10%
BEGIN
Logo,
Advertisement
, and Website
Assignment
BEGIN
Rationale
Report 1
DUE
Rationale
Report 1 7
ENTP 202
Week
CENTENNIAL COLLEGE
Topics
Readings/Materials
Weekly Learning Outcome(s)
New Venture Startup
Instructional Strategies
Evaluation
Name
10%
BizCafé Simulation Team Play, Period 8 &
9 Decisions
DUE Logo,
Ad, and
Website
Assignment 20%
Work?
Evaluation
Date
Analyze financial statements and customer
feedback to determine whether or not to
expand product line
8
Managing Finances
Readings pertaining to
Chapter 5 - Finances:
How Will I Manage the
Money?
Analyze customer feedback, competitor
offerings, and societal trends to determine
whether or not to renovate a business and
implement "green" processes
Analyze financial statements to determine
cause and effect
Identify actions to be taken to improve
revenues
Evaluate employee performance and
determine appropriate course of action
BEGIN
Rationale
Report 2
Determine which type of entertainment to
offer customers
9
Managing for
Efficiency
BEGIN New
Venture Startup Research
Assignment
Readings pertaining to Apply principles of human resources
BizCafé Simulation –
DUE
Chapter 10 - Managing management related to hiring, compensating, Team Play, Period 10 & Rationale
for Efficiency: How Will and training employees
11 Decisions
Report 2 I Reduce Costs and
10%
Expenses?
Discuss ways to improve overall operating
efficiency
Examine the implications of purchasing
Internet access for a business
10
Managing for Growth
Readings pertaining to
Chapter 9 - Managing
for Growth: How Can I
Expand My Business?
•Analyze financial statements to identify
trends and measure performance
Discuss ways in which to manage the growth BizCafé Simulation –
of the company
Team Play, Period 12 &
13 Decisions
Resolve conflict between a customer and an
employee
Explore business expansion opportunity
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
DUE New
Venture Startup Research
Assignment 15%
BEGIN
Rationale
8
ENTP 202
Week
11
CENTENNIAL COLLEGE
Topics
Importance of the
Business Plan
Readings/Materials
Readings pertaining to
Chapter 12 - Business
Plans: How Are They
Important?
Weekly Learning Outcome(s)
Describe the importance of a business plan
for new venture start-ups
Identify problems in business operations
pertaining to inventory levels, staffing, and
customer satisfaction, then take corrective
action
New Venture Startup
Instructional Strategies
Evaluation
Name
Report 3
BizCafé Simulation –
DUE
Team Play, Period 14 & Rationale
15 Decisions
Report 3 10%
Evaluation
Date
BEGIN
Business Fair
(Planning and
Preparation)
Determine whether or not to switch suppliers
Solve an irate customer problem
12
13
Analyze financial statments to identify trends
and measure performance
Patents, Trademarks, Business Development Discuss the process and legal considerations BizCafé Simulation –
Copyright, and
Centre, Registering a
for obtaining a patent, trademark, or copyright Team Play, Period 16
Industrial designs
patent
Decisions
http://www.bdccanada.com/BDC/servi
ces/Trademark_reg.htm
?gclid=CMrUuGQuLACFYcBQAodFi
hl8g
Promoting Your
Business
Your professor may
assign additional
reading/materials
Apply principles of marketing and the
marketing mix to promote and showcase a
business
Experiential learning
Create a promotional campaign
14
Emerging Trends in
Entrepreneurship
Readings pertaining to
Chapter 11 - Emerging
Trends and Issues in
Entrepreneurship: How
Will I Prepare for the
Future?
Explore trends in e-commerce and social
media for entrepreneurs
Explore trends in research and ethics for
entrepreneurs
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar)
Lecture, discussion
CONTINUE
Business Fair
(Planning and
Preparation)
DUE Business
Fair Showcase and
Promotional
Campaign 20%
DUE Debrief
Business Fair
- Submit
Business Fair
Documents
and Team
Self/Peer
Evaluation
Surveys
9