McDonald’s
Prospectus
Contents
A WORD FROM OUR CHIEF EXECUTIVE
2
TRAINING AND DEVELOPMENT
4
OUR CAREER PATH
6
JOB ROLES
#1 CREW MEMBER
08
#2 APPRENTICE
10
#3 CUSTOMER CARE ASSISTANT
12
#4 CREW TRAINER
14
#5 SHIFT MANAGER
16
#6 TRAINEE MANAGER
18
#7 ASSISTANT MANAGER
20
#8 BUSINESS MANAGER
22
#9 OPERATIONS CONSULTANT
24
#10 FRANCHISEE CONSULTANT
26
QUALIFICATIONS28
NEXT STEPS
30
PARTNERS32
Here at McDonald’s we
take our responsibilities
to our people very
seriously. Every year, we
invest over £43 million in
developing our people. As
a result, all of our 97,000
employees are given the
opportunity to achieve a
broad array of qualifications
with us, many of them
nationally recognised.
Jill McDonald
UK CEO
A word from our
You can learn about the
first-rate training and
career development
at McDonald’s in this
prospectus. It’s also a
chance to find out more
about our greatest asset
– our people.
“We invest over £43 million
a year in training and
personal development.”
03
Developing the
skills of our
people has been
at the heart of
what we do
throughout our
40 years in
the UK.
Everyone who works
at McDonald’s has the
opportunity to take part in
structured training, whether
that’s in customer service,
team work or financial
management. We believe
these skills will serve them
well, wherever their career
takes them.
Qualifications
Many of the training
programmes we offer lead to
nationally-recognised
qualifications up to and
including Foundation Degree
level. We also
run an Apprenticeship
programme (see pp 10-11)
that’s perfect for young
people who want to mix paid
work and study.
It lasts a minimum of
12 months, and at the
end of it our Apprentices
have a qualification that’s
equivalent to five good
GCSEs.
In October 2010, Ofsted
awarded the programme
a ‘good’ overall rating, with
several areas achieving the
top ‘outstanding’ rating. You
can find out more about the
range of qualifications we
offer on pages 28-29.
Careers information
We’re also working closely
with schools and third
parties to improve careers
information. That’s why
we’ve developed a suite
of educational materials
available for our Franchisees
to use in secondary schools
and colleges. They’re aligned
to the curriculum and are
designed to help bridge the
gap between
the world of work and
the classroom.
TRAINING &
DEVELOPMENT
Consultancy
CAREER
PATH
Crew
Management
Our
OPERATIONS
& FRANCHISEE
CONSULTANTS
BUSINESS
MANAGER
ASSISTANT
MANAGER
WORK
INSPIRATION
CREW
MEMBER
APPRENTICE
CUSTOMER
CARE
ASSISTANT
CREW
TRAINER
SHIFT
MANAGER
TRAINEE
MANAGER
“I’m doing my AS-levels.
If I go on to university,
I’ll apply to whichever
McDonald’s is near.”
Crew Members are the
backbone of our restaurants.
They’re the people who
serve our customers, help
prepare food in the kitchens
and generally create a clean
and welcoming environment.
For most people, they’re
the face of McDonald’s. So
friendliness, a cool head and
a can-do attitude are vital.
KEY SKILLS
You’ll need to have a knack
with people and be able to
thrive in a busy environment.
Customer service skills
and a positive attitude
are essential.
There are a wide range of perks available,
including performance-related bonuses and
meal allowances. There’s also an Employee
Discount Card that offers savings at over
1,600 retailers, including Sainsbury’s, M&S
and Topshop.
Alicia
Trent Bridge
Job role #1
08
Crew Members get the chance to build on their training
by taking an Apprenticeship (see pp 10-11) while they work.
This gives them a nationally-recognised qualification,
comparable to GCSEs. Over 90% of our managers started out
as Crew Members, so there’s real potential to progress.
We need more Crew Members like Alicia. So if you’re a great team
player, check out mcdonalds.co.uk/people where you can find out more
about the role and send in an application.
“If I apply to join the Armed
Forces, the qualifications
I’ve picked up will definitely
be an advantage.”
Our Apprenticeship
programme is a fantastic
opportunity to study
while you work. By
completing the programme,
our Apprentices gain a
qualification that’s
equivalent to five good
GCSEs (A*-C grade).
If you’re highly motivated,
it’s a great way to deepen
your understanding of our
business – and boost your
career prospects.
Nathan
Canterbury
Job role #2
10
KEY SKILLS
The Apprenticeship takes at
least 12 months to complete.
So you’ll need to be eager to
learn, and good at juggling
work and study.
The Intermediate Apprenticeship in
Hospitality and Catering includes sections
in English, maths and ICT. Apprentices learn
about customer service, food preparation and
cleanliness. They also find out about the
business and what we do for local
communities and the environment.
Some of the elements of the Apprenticeship
can be completed online, where there’s help
from an online tutor. And there are regular
catch-ups with your Crew Trainer.
As well as gaining a nationally-recognised qualification,
Apprentices can get a wide range of benefits – including
money off at over 1,600 retailers.
We’re always looking for enthusiastic team members like Nathan.
Most people who take the Apprenticeship programme are Crew Members,
although it’s open to everyone who works for us.
“It doesn’t matter what age
you are or where you’re from.
It’s a really friendly place
to work.”
Everyone who visits our
restaurants should feel
welcome, and this is
where our Customer Care
Assistants have such an
important role to play.
Tash
Catterick Garrison
They work in the dining
area to make sure all our
customers are having
a good time, whether
that’s by chatting to
them or making sure
everything’s spotless.
KEY SKILLS
The number one skill you’ll
need is the ability to read
people. We’re after friendly
and approachable types who
don’t mind rolling their
sleeves up and helping
out customers.
There are lots of perks to being a Customer
Care Assistant, including 28 days’ holiday
and bonuses related to your restaurant’s
performance. Like many of our restaurant
team members, Customer Care Assistants
have the flexibility to fit their work around
other interests and responsibilities.
The customer service skills you’ll develop will be really
useful if you decide to move up the business. Some of our
Crew Trainers and managers started out as Customer Care
Assistants.
Job role #3
12
We’re always on the lookout for Customer Care Assistants like Tash.
If you like working with people and have a positive attitude, then this could
be the role for you.
“There’s nothing better
than being able to look
at someone and say,
‘I trained them – and
they’re really good.’ ”
Our Crew Trainers do
far more than just show
new starters the ropes
or check their work. They
provide inspiration to a
team of Crew Members
and Apprentices, helping
them become the best
they can be.
If you’re highly motivated
and great at coaching
people, this could be
your first step towards
a management role.
KEY SKILLS
Working at McDonald’s is
about being organised and
enthusiastic. Brilliant people
skills are really important too,
as is an eye for detail. It’s a
role where you lead by
example, so you’ll need to be
a dab hand at making a Big
Mac, and an expert at
making customers smile.
There are lots of great benefits available,
including employee discounts at high street
stores and performance-related bonuses.
Ash
Oxford
Job role #4
14
This is a great chance to shine and show you’ve got the
skills and drive to become a manager. That’s what many of
our Crew Trainers go on to do.
We need more amazing Crew Trainers like Ash. As well as being naturally
outgoing, you’ll need to have spent six months or more as one of our Crew
Members – you might also have completed our Apprenticeship programme.
“People don’t realise just
how much you can get out
of McDonald’s. There’s
something for everyone.”
Shift Managers are
the people who run
our restaurants on
a day-to-day basis.
They’re responsible for
everything from keeping
the kitchen stocked
to keeping the team
motivated, so that every
customer gets the great
service they expect.
For ambitious Crew
Trainers, this is a very
rewarding next step.
KEY SKILLS
Being good with all kinds
of people is a must. And it
can get pretty busy in our
restaurants, so a cool head is
vital. You’ll need to be very
practical, but able to focus on
the bigger business picture.
It’s a challenging mix.
If you help your restaurant get great
business results, you could be in line for
a performance-related bonus.
Andy
Bury St Edmunds
Job role #5
16
All Shift Managers get a Level 3 Diploma in Shift
Management and a Level 3 Award in Supervising Food
Safety in Catering. They’re both nationally-recognised
qualifications. Do well as a Shift Manager and you’ll be
well-placed to move on to more senior management roles.
We always need more inspirational Shift Managers like Andy. Provided
you’ve worked as a Crew Trainer, or have done the Apprenticeship
programme, then this could be your chance to shine.
“I love the team spirit
and I’m learning different
things all the time.”
The Trainee Manager
Programme is a fast-track
to running a multi-million
pound restaurant. It’s open
to graduates or people with
a background in business.
Sammy Jo
Stockport
Once they’ve completed
the initial programme, our
Trainee Managers then start
off as Assistant Managers
– but if you’ve got the drive
and ambition, there’s no
limit to how far you can go.
We’re one of The Times Top 100 Graduate
Employers, and this is a great opportunity
to develop your skills with us while earning a
salary. You can take up to six weeks’
holiday a year – and there could be a
performance-related bonus if you do well.
Job role #6
18
From day one, Trainee
Managers are on the shop
floor learning how the
business works. So you’ll
need to be a quick learner
who’s keen to get involved.
It takes about 20 weeks to complete the initial stages of the
Trainee Manager Programme, but your training carries on
throughout your career. Do well, and it won’t be long before
you’ve progressed to Business Manager – and beyond.
We need more Trainee Managers like Sammy Jo. To take part, you’ll need to
be an ambitious graduate or have experience in business. Plus you’ll need
bags of enthusiasm.
“McDonald’s really helped
me to realise my potential.”
In terms of hands-on
experience running a
successful business, being
an Assistant Manager is
hard to beat.
Kelly
Berwick-upon-Tweed
They support the Business
Managers in every aspect
of operating a restaurant.
So as well as helping with
recruitment and training,
the role involves managing
budgets and planning for
the future. It’s the perfect
launch-pad for more
senior management roles.
You’ll need to be an expert
multi-tasker to make it in
management. Plus you must
be a natural with people and
be able to lead and inspire.
This is a salaried position, with six weeks’
paid holiday a year and performancerelated pay reviews. You’ll also receive lots
of training that’ll really boost your CV.
Job role #7
20
Assistant Managers are involved in all areas of running
the business, so the logical next step from here is to run
your own restaurant.
We’re always looking for more all-rounders like Kelly. If you’re a graduate or
someone with business experience, you can become an Assistant Manager
by completing our Trainee Manager Programme. Or you might already be
working for us and be looking to make the next step in your career.
“Through my job I’m now
someone who gets involved
in the community.”
Each Business Manager
runs an entire restaurant –
which means looking after
a team of around 80 people
and a business with an
average turnover of
£2 million. Making sure
their restaurant is profitable
and well-managed is
ultimately down to them.
Alex
Lancaster
It’s a high profile role, and
a great opportunity to let
your leadership skills shine.
Like all good leaders, our
Business Managers need
great communication skills
and a knack for getting the
best out of people. You’ll also
need to be a brilliant
multi-tasker.
All Business Managers have the opportunity
to study for a Foundation Degree in
Managing Business Operations. It’s awarded by
Manchester Metropolitan University.
There are a great range of other benefits
available, including six weeks’ paid holiday
and a stakeholder pension scheme.
Job role #8
22
Our Business Managers gain such brilliant experience that
they can go on to become consultants, or take up a
secondment in head office.
We’re always after Business Managers like Alex, who are passionate about
what they do. If you’ve worked as an Assistant Manager, it’s a natural
progression – and a rewarding one.
“The opportunities I’ve had
are there for everyone who
puts in the hard work.”
Our Operations Consultants
give strategic and
practical direction to
our Business Managers.
They work across a
number of restaurants,
helping each one plan
and achieve their goals.
You’ll need to be great at
building strong working
relationships, without
taking your eye off the
long-term picture. It’s
a big role, for strong
personalities.
KEY SKILLS
You’ll be providing leadership,
advice and inspiration to some
very busy managers. So great
people skills are absolutely
vital – you’ll also be a natural
at prioritising and multitasking.
There are a wide range of benefits, which
include a company car, a stakeholder
pension and the potential to earn a great
bonus. Like all salaried McDonald’s
employees, once you’ve worked for the
business for ten years, you can take a paid
eight-week sabbatical.
Christiaan
Sheffield
Job role #9
24
If you deliver results here, you could develop your
understanding of the business even further via a
secondment to head office.
We’re always looking for dynamic Operations Consultants like Christiaan.
To follow in his footsteps, you’ll need a solid understanding of the way our
restaurants work – and a successful track record as one of our Business
Managers.
“McDonald’s is a great
company for recognising
and rewarding hard
work.”
Our Franchisee Consultants
are the main link between
McDonald’s and the people
who own and run most
of our restaurants – our
Franchisees.
KEY SKILLS
They work alongside our
Franchisees to build strong,
profitable businesses that
maintain the high standards
our customers expect.
So great commercial skills
are essential.
You must be a strong negotiator
and communicator to ensure the
Franchisee’s objectives meet
the company’s goals. But you’ll
also be a good listener;
someone who’s brilliant
at providing support.
All new Franchisee Consultants prepare
for the role through a special training
programme in the UK and USA. This
includes a week-long course at our global
headquarters in Chicago. They also get a
competitive pay and benefits package that
includes a company car.
Job role #10
Jon
Derby
All our Franchisee Consultants gain a wide-ranging
understanding of our business – which puts them in
a great position to move on to a number of senior
commercial roles within McDonald’s.
26
We’re always after brilliant Franchisee Consultants like Jon. You’ll need to
have already excelled as an Operations Consultant to follow in his footsteps,
plus you must have a good track record in restaurant management at
McDonald’s.
THE QUALIFICATION
HOW DOES IT COMPARE?
BTEC Certificate in WorkSkills (Level 2)
GCSE Grade B
Students on our Work Inspiration programme
Functional Skills qualification in English (Level 1 & Level 2)
GCSE Grade D - G (Level 1) GCSE Grade A*- C (Level 2)
Any restaurant employee (especially Crew Members)
Functional Skills qualification in maths (Level 1 & Level 2)
GCSE Grade D - G (Level 1) GCSE Grade A*- C (Level 2)
Any restaurant employee (especially Crew Members)
Intermediate Apprenticeship in Hospitality and Catering (Level 2)
Five GCSEs Grade A*- C
Any restaurant employee (especially Crew Members)
Award in Supervising Food Safety in Catering (Level 3)
A-level
Shift Managers
Diploma in Shift Management (Level 3)
A-level
Shift Managers
Foundation Degree in Managing Business Operations
Foundation Degree
Business Managers
QUALIFIC ATIONS
28
WHO’S IT FOR?
The qualifications
we offer range from
a small but really useful,
all the way through to
a Foundation Degree.
Whatever walk of life our
people are from, they’re
all driven by a desire to fulfil
their potential. And
we offer great training
and opportunities to help
them succeed.
Open up the page to find out more.
To find out more, visit us at
mcdonalds.co.uk/people
McDonald’s
ATIONS
Next steps
30
A few of our partners
We couldn’t offer all the training and opportunities
we do without the support of our trusted partners.
mcdonalds.co.uk/people
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