The Henry Fund Henry B. Tippie School of Management Eric Anfinson [eric-anfinson@uiowa.edu] November 18, 2013 Green Mountain Coffee Roasters, Inc. (GMCR) Investment Thesis (+) Projected revenue and earnings growth to hover around 10% and 30%, respectively. Leading market position in an ever-expanding market provides many opportunities for brand extension. (+) Continued innovation – organic growth and advances in machinery, brands, and beverages keep buyers’ interest peaked and increase opportunities to diversify operations. (+) Coffee at low prices – GMCR expects to buy about 20% more coffee in the upcoming year, and prices remain extremely low. Gross margins will stay around 40% and the company can offer products at a discounted value to offset sales from private labels. (+) Negative perception – a few prominent investors (most notably Einhorn and Tilson) have taken short positions, hurting the company and producing a buying opportunity. Valuations of the company show the price to be relatively cheap when compared to growth outlooks. (-) Increased competition – GMCR’s K-cup patent expired in September 2012 and more private label products have begun to enter the market. Private labels have gained about 8% market share, and the number could climb to 15% within the next year. (-) Overly aggressive management – Over 2% of GMCR’s workforce will be released in March when its Toronto plant shuts down. Management has been replaced since the announcement of the acquisition and property gained, but more restructuring is on the horizon. Target Price Henry Fund DCF Henry Fund DDM Relative Multiple Price Data Current Price 52wk Range Consensus 1yr Target Key Statistics Market Cap (B) Shares Outstanding (M) Institutional Ownership Five Year Beta Dividend Yield Est. 5yr Growth Price/Earnings (TTM) Price/Earnings (FY1) Price/Sales (TTM) Price/Book (mrq) Profitability Operating Margin Profit Margin Return on Assets (TTM) Return on Equity (TTM) GMCR 30 25 20 24.3 Year EPS 2010 $0.60 2011 $1.36 126.7% 2013E $3.26 39.4% 2014E $3.75 14.9% CVS S&P 500 12 Month Performance 2015E $4.33 15.4% 2 3 1 95% $10.64 $150.74 93.70% 0.51 N/A 12.10% 24.29 16.15 2.19 3.66 17.18% 10.53% 13.14% 18.77% Sector 18.8 16.0 11.6 5 0 P/E ROE Recent Developments 1. Sales are not affected by the K-cup patent loss. Partnership with Starbucks thrives. 2. Partnership with Campbell Soup – plans to produce soup cups for Keurig machines 45% -5% $70.40 $27.88-89.66 $91.83 Industry 19.2 10 2012 $2.34 72.1% $82-84 $86.89 $14.18 $85.55 25.8 15 Earnings Estimates BUY Stock Rating Consumer Staples – Processed and Packaged Goods (Coffee) 3. Short selling increased activity – many see declining growth rates as a red flag as private labels gain market share N D J F M A M J J A S O Important disclosures appear on the last page of this report. EXECUTIVE SUMMARY Investment Recommendation – BUY GMCR is a buy because of expected revenue growth around 10% (5yr) and earnings growth of 15% (5yr). Coffee is selling at very low prices, and single-serve coffee sales will continue to be strong despite the increased competition. Negative perception about GMCR being able to offset the increased competition has led to a buying opportunity. Developing new platforms and machines gives the company many opportunities for growth. Cold coffee and products are areas that have been discussed and will be pursued over the next 2-3 years.1 Another initiative has been the addition of Keurig stores as its first one opened on November 8, 2013.2 Providing more information about the products and continued research for new plans will help the company expand the segment’s sales by approximately 10% over the next five years. Other competitors are going to want to team a partnership due to the new GMCR platforms and royalties will significantly help sales. Canadian Business Unit COMPANY DESCRIPTION Green Mountain focuses on coffeemakers and specialty coffee offerings. The company produces and retails single serve packs along with more traditional packages of coffee beans. Coffeemakers are solid for at-home and away-from-home purposes, selling to a variety of vendors and distributors. Sales are made in the United States and Canada, but management has been discussing the option of expanding to Europe and other regions of the world. Specialty Coffee GMCR has found its niche with single serve packs of specialty coffee. Most products are sold through upscale specialty and department store retailers, but the past couple of years have showcased an increase in the use of mass merchants. K-cups single serving and brewing accessories account for around 75% of total sales.1 Large distributors of processed and packaged goods are looking to enter the specialty market through private labels and benefit from the large growth in the market. Private labels will have approximately 10% share by the end of 2014, but GMCR will still be able to accumulate growth rates over 15% in the sector. Coffee consumption is increasing and the company is offering new platforms and products to sustain growth and retain its loyal customers. Closing the Toronto plant will hurt sales as the demand throughout the area has not been as high as previous management expected. More restructuring throughout the area may occur as new management focuses on operating efficiency and higher utilization rates. However, business in Montreal remains profitable and the company is focused on expanding its global footprint. Patents are pending for certain K-cup products in not just Canada, but other international regions.3 The CBU is expected to have growth in the single digits over the next five years. The key will be marketing and expanding on its brands to tailor to the right demographics. GMCR already has over 200 types of beverages offered, and there are no signs of the company slowing down.1 Reaching and adapting to the international market will not be a problem, and the company has made an initiative to increase R&D by 3040% to make sure demands are being met.4 GMCR Sales 18% 43% Keurig Business Unit Keurig brewer systems are manufactured by a third-party and sold to consumers for both at-home and away-fromhome purposes. The brewers are not the most profitable and negatively impact margins as most are sold at cost. GMCR wants to get its foot in the door with selling the cheap systems and expand profits with re-use and accessories. Page 2 39% SCBU KBU CBU RECENT DEVELOPMENTS In September 2011, the stock price dropped nearly 60% after David Einhorn criticized company management for a lack of transparency.5 International expansion and decreasing the reliance on certain distributors has produced a bounce back, but another sell off has given way for an investment opportunity. Unique Partnerships GMCR has developed healthy relationships with a few of its competitors, mainly SBUX and DNKN. GMCR develops packets that can be used in Keurig machines. The partnerships along with licensing and royalties allowed the company to maintain strong revenue growth even though its K-cup patent license expired, and private labels entered into the mix. While royalties are not a main revenue source, the company looks to expand the section to around $500M over the next 5 years. Chart Title 3,000,000 2,000,000 1,000,000 2010 Single-serve 2011 Brewers 2012 Other/Royalties SBUX and DNKN are expected to have double digit growth rates over the next five years, increasing the chances the partnerships expand. GMCR has been teaming with other companies to expand its coverage and help retain customers. Although its main patent expired, other patents remain on the table until 2023 and its products are still desired.6 Contracts with competitors helps reduce the uncertainty of the business and provide stability in the always changing market. Product Expansion - Soup consumers snacking multiple times a day (more than half). However, the plan has already experienced some trouble as the product’s launch has been delayed from early 2014 to summer 2014.8 It seems strange to release 3 varieties of hot soup in the summer as the launch will not be positively affected by the warm weather. Also, it is still too early to tell whether there is enough product differentiation to make the partnership thrive. The soup will be made slightly faster, but taste and ease of making will stay the same. The partnership between Campbell and GMCR will help give sales a minimal single digit growth, but will take more than a year to start making a significant impact. Short Selling Activity Notable investors such as Einhorn and Tilson shorting the stock have helped aid a 30% decline in the price over the last three months. Both see competition increasing and market share decreasing with the patent expiration. Warnings of earnings and sales growth slowing have ratcheted up negative perception and led many to doubt GMCR’s ability to continue double digit growth. Social activity surrounding the stock has increased as price war speculation and discounting tactics are discussed. The price decline has presented a buying opportunity. Critics view the sale of K-cups as a monopoly and the increased competition crippling the business, but logically the statements do not follow suit when looking at the coffee industry as a whole. The market for coffee is extremely competitive as many players fight for shelf space and pricing advantages. GMCR will undoubtedly be hurt by private labels entering the market, but it has already showcased the ability to adapt over the last decade by expanding internationally and decreasing the reliance on large distributors. It weathered the storm back in 2011 with a strong bounce back, and it is poised to do so again. The company is not a new publicly traded company with strong pressures to hit short-term earnings projections, and the long-term initiatives can help the company maintain double digit sales growth regardless investor perception. With talks of GMCR losing market share to private labels, it announced a deal with Campbell Soup to create K-cup soup products.7 The coffee maker will be able to heat the soup as the customer adds the pasta and vegetables. Both companies have leading brands in the US, and both look to capitalize on the increasing trend of US Page 3 INDUSTRY TRENDS Players throughout the coffee market have experienced a very profitable 2013, prompting more companies to enter the business. The aging population and popular specialty coffee aspect have both increased the number of people who drink coffee. A central focus for 2014 will be the number of new entrants into the coffee business, and whether coffee prices rise dramatically to 2010 levels. growth to continue is a big indication to the influx of new competitors into the single-cup business. Increased Competition Whole Foods, Safeway, and Kroger are a few of the companies to have issued their own private-label coffee capsules and together have taken approximately 8% of the single-serving coffee market.9 The number remains relatively low and GMCR has not seen a significant drop in its revenues/profits, but it has only been a year and the private labels need a little more time to establish their footprint. Over the next 1.5 – 2 years the percentage of market share will grow closer to 17 – 19, and investors will have a better grasp of GMCR’s future and the competitive landscape of coffee sales. Single-serve K-cup packs make up almost 80% of GMCR’s total sales, so any significant obstacle poses a threat and the company must work to maintain growth of K-cups at levels at or above 15%. Increased competition has increased the access at a cheaper price. Whole Foods did not follow Starbucks in making a partnership with GMCR, it decided to sell its own unlicensed products. Others followed suit, increasing the threat, but GMCR has done a respectable job in maintaining partnerships with Starbucks and Dunkin Donuts. The latter companies have not jumped ship and continue to pay licensing fees. It has become imperative for GMCR to not only keep these deals, but keep a successful growing business in order to one day reel in Whole Foods, etc. A partnership between GMCR and Whole Foods (organic sector) could provide some really beneficial options. Consumption Growth The last 5-7 has seen a consumer shift from traditional coffee to specialty coffee. Consumers are becoming more informed, peaking interest, and developing a greater appreciation for the vast number of differentiations in coffee. Strong brand loyalty and continued innovation will help GMCR move with the increasing consumption trends. The market CAGR maintaining around 30-35% will leave CMGR plenty of room to reach double digits sales growth after private labels take only 15% of market share. Coffee Prices Low coffee prices have given GMCR room to offer discount prices while maintaining a gross margin over 32%. Arabica bean prices have been cut more than half since 2011 (from $6.50 to $3.00), and 3Q reports show gross margins grew by 720 basis points as the coffee priced dropped to almost five year lows. Robusta beans recently reached a 15-month high, but still remains down 22% year-to-date.10 The single-cup coffee market obtained a CAGR of 75% from 2007-2012. Sales in US are expected to continue its climb to over $5 billion by 2016. Approximate 83% of US adult population drinks coffee (up 5% from 2012), and single-cup consumption has been a leading driving force. Roughly 54% of the same population drink coffee on a daily basis. Single-cup consumption has risen almost 10% in the last two years (4%-13%).4 A near certainty of the Page 4 Licensing deals have been created with both, but competition remains high and GMCR needs to continue as a market leader for the partnerships to continue. *www.finance.yahoo.com Some thought GMCR offering larger single K-cup value packs at a lower price was due to the company panicking from losing share to private labels, but the new offerings were more about the company having the available option. Gaining new customers by shifting benefits from the advantageous coffee prices to its customers was a cost-efficient plan management decided to pursue. A weak economic environment in Europe and record glut in Brazil led to the decreasing coffee prices.11 The conditions and lowered prices will stay for at least 1-2 more years, and allow GMCR to raise operating and net profit margin by 3-5%. SBUX – Starbucks looks to grow earnings around 20% over the next five years, justifying its high P/E multiple – 35. It recently acquired Teavana brand to expand into the tea market and become a global powerhouse like is in the coffee industry. The acquisition is another step in the plan to expand globally and continue to add locations at a rapid rate.12 *www.ibisworld.com – World price of coffee MARKETS AND COMPETITION The release of private label single-cup brewers from Whole Foods, Treehouse, and others has already been well discussed. The focus shifts back to GMCR’s more traditional competitors, Starbucks and Dunkin’ Brands. EPS (ttm) sits at 2.26 as the company continues to hit record highs in sales. SBUX has benefitted from the same positive factors as GMCR (increasing consumer consumption and low coffee prices), and now has alternative sources of growth with Teavana and its not widely known subsidiary Evolution Fresh (juice). The Page 5 company’s strong ROE over 30% and profit margin hovering around 12% has led to cash increasing to over $3B and increasing options for growth. SBUX is the coffee leader, and as GMCR’s leverage position decreased with the loss of the patent, SBUX remains solid financially and market player GMCR needs to keep happy with its K-cup products.12 DNKN – Dunkin’ looks to focus its expansion domestically. It looks to grow its Baskin-Robbins presence and double US restaurant locations (from 7,500 to 15,000). Expanding its types of coffee products has also been an initiative to create growth and keep up with competitors. Earnings growth ranging right around 15% over the next five years is similar to GMCR. Sales will inch closer to $1B, but the company is still trading at a high multiple - 36. Investors are confident in its domestic growth plan, and a 20% net profit margin showcases the existence of a strong business model. However, total debt remains relatively high at $1.85B (market cap $5B), and restaurant locations doubling in the US alone appears to be fairly aggressive.13 Stock Price Market Cap P/E (ttm) Div Yield Debt/Equity Prof Margin Beta GMCR 70.40 10.6B 24.3 N/A 12.7 10.5% 0.51 SBUX 81.50 61.4B 35.2 1.3% 29.0 12.1% 0.75 DNKN 47.55 5.1B 36.9 1.6% 475.2 20.1% 0.43 GMCR, SBUX, and DNKN look to be in a strong position financially and are expected to provide positive returns to shareholders over the next year. GMCR’s growth potential is higher than the other two, and the substantially lower P/E multiple (21) indicates the opportunity to buy is ripe and the window may be closing soon. lack of strong economic growth and little movement in energy prices, both CPI and employment growth will remain subdued at an estimated CPI of 1.5% with unemployment slightly higher at 7.3%. Interest rates may back up from the current unsustainable rates of 0.11% for the 1 year T Bill and the 2.53% for the 10 year T-Bond, but we don’t expect them to rise above 0.2% and 3% respectively. With limited economic growth and an increase in supplies, we estimate oil prices to remain in the $95-105 range for the near future. With current market levels at all-time highs, a pullback of 5% from current levels is certainly not out of the question. Despite our lackluster outlook, our concerns for portfolio construction are related to longer term macro issues, most notably the upcoming Federal Reserve tapering process. We are not in a position to predict a starting point in time, but are confident that it will occur during the holding period of any new selections for the portfolio. Given our concerns regarding market impact from the changes in economic policy from the Fed, we believe that underweighting holdings that would be most severely impacted by tapering is a priority. Portfolio holdings that would be underperformers would likely include higher yielding stocks and/or sectors, as well as companies with higher financing needs. These will be areas for potential future disinvestment. CATALYSTS FOR GROWTH The most notable contributor to growth will be the continued success of single-serving K-cup sales. Consumers drinking more coffee and switching to singleserving will drive the market, and have the biggest effect on GMCR’s sales. Listed below are four company aspects that will contribute to GMCR’s 10% revenue growth, and fight off private labels entering the single-serving market. • ECONOMIC OUTLOOK Given the current environment of muted economic growth due to the recent government shutdown, potential for ongoing fiscal issues, as well as continued tapering, we do not anticipate any substantial changes in the current economic outlook. We expect Real GDP growth will pull back slightly due to fiscal turmoil to a level closer to 2% versus the 2nd Quarter 2.5%. Due to a Page 6 • Introduce new types of coffee – Just announced 3 new varieties within the last two months. Already have over 200 varieties.1 Introducing new specialties is simple, relatively inexpensive, keeps the customer intrigued, and makes sure products are available for all pallets and regional differences. Matching demand – Americans are drinking more coffee and increasing their knowledge on specialty coffee. Over 80% of adult Americans drink coffee, and the specialty market has developed loyal customers. • • INVESTMENT NEGATIVES New machines (Vue, Bolt) – brewers focused on bettering customer experience will drive growth. Better fit, easier/quicker to use, aesthetically pleasing, and less volume will enhance usage. GMCR has focused attention on selling to offices, where larger batches can be made in a very short amount of time. Keurig store – the first store opened in early November 2013. Stores designed specifically to educate and provide a positive selling experience seems to resemble the strategy of Apple. • • INVESTMENT POSITIVES • • • • • • • • Strong revenue growth around 10% over the next five years, and low coffee prices will contribute to earnings increasing around 30% over the same time frame. Relatively low P/E when compared to competitors. The coffee business is in a great position with multiple areas for growth and the prices of coffee being very low. GMCR has similar expected growth and trading at a much lower multiple. Negative perception has shot the stock down around 25% as investors have been skeptic of the new entrants into the K-cup market. However, sales have not taken a significant hit and the fundamentals/long-term prospects remain solid. Large increase in FCF has increased options for future investment. The company is not expected to issue a dividend, but having cash has lessened the pressure on releases and launches of new products/varieties. Partnership with Campbell Soup has provided another avenue for growth. Margins remain high with coffee, and now is the perfect opportunity to invest in an alternative. PEG ratio of 1.26 showcases the opportunity to invest with earnings looking to jump around 14% and current stock price being cheap. Net profit margin and operating margin will both jump 3-5% in the next 3 years to 12% and 19%, respectively. COGS will remain low due to coffee prices not rising significantly. Fits with Henry Fund’s investment thesis. GMCR is not a traditional high dividend, low-risk staple that trades like a bond. It should remain a positive investment if interest rates rise over the next 6 months. • • Increased competition selling single-sever brewers will negatively affect GMCR’s most important business segment. Competitors have snagged 8% of the market, and the number will increase as they have only had a year since the patent expiration. Revenue growth will not be able maintain the recent 25% movement, and will slow down to around 10%. Also, closing the plant in Toronto indicates expected growth for the CBU segment may be under management projections and more restructuring ahead. Management has been criticized heavily by notable investors for a lack of transparency. Einhorn has recently stated the company is lying about K-cup sales because of a panic about the amount of sales competitors have acquired. GMCR is a very volatile stock and the Henry Fund does not specialize in timing or momentum investments. Negative perception could continue and dismantle the stock if revenues do not increase at the demanding analyst projections. VALUATION GMCR’s valuation is centered on revenues growing at least 9% over the next five years, coffee prices remaining low and gross margins creeping up over 35%, thus EPS increasing at a minimum of 15% over the next 3 years. COGS not decreasing and raising to 65% of sales would decrease the target price by approximately $5 and downgrade the rating to HOLD. A focal point of the valuation will be sales growth and specifically, single-serve sales growth. Private labels not gaining more than 15% of the market share over the next 3 years is an assumption used throughout the model. If private labels become a dominant force and GMCR’s single-serve sales remain flat (0-3% growth) or decrease than the company will be reduced to SELL. Keeping strong partnerships with SBUX and DNKN over the next five years was another assumption, along with a successful launch of the new Keurig stores to substantially help sales of the coffeemaker. The models do not factor in expansion into Europe or other regions internationally (besides Canada). Another area affecting the Buy/Sell discipline is the partnership with Campbell Soup. The model has factored in modest growth from the sale of soup packets, and the first two years of the launch Page 7 13. www.finance.yahoo.com Ticker Symbol: DNKN could significantly impact sales and the FCF currently coming into the company. REFERENCES 1. http://www.sec.gov/Archives/edgar/data/90995 4/000104746913010696/a2217408z10-k.htm Green Mountain Coffee Roasters 10-K 2. http://finance.yahoo.com/news/greenmountain-coffee-roasters-unveils183400520.html “Green Mountain Coffee Roasters Unveils the Keurig Store” 3. http://seekingalpha.com/article/1757972-greenmountain-coffee-roasters-restructuring-theghosts-of-acquisitions-past?source=yahoo “Green Mountain Coffee Roasters: Restructuring the Ghosts of Acquisitions Past” 4. http://www.fool.com/investing/general/2013/11 /04/green-mountain-an-impressive-growth-storythat-can.aspx “Green Mountain: An Impressive Growth Story That Can Get Better” 5. www.finance.yahoo.com Ticker Symbol: GMCR 6. http://seekingalpha.com/article/713881-the-kcup-cloners-dilemma “The K-Cup Cloner’s Dilemma” 7. http://news.investors.com/business/111613679498-green-mountain-coffee-earnings-growthslows-analysts-upbeat.htm “Does Green Mountain Coffee Need Caffeine Growth Jolt” 8. http://www.fool.com/investing/general/2013/11 /15/this-weeks-5-dumbest-stock-moves.aspx “This Week’s 5 Dumbest Stock Moves” 9. http://www.usatoday.com/story/money/busines s/2013/10/29/life-after-the-k-cuppatent/3307187/ “With K-Cup patent expired, others try to cash in” 10. http://www.fool.com/investing/general/2013/11 /13/has-green-mountain-hit-peak-k-cups.aspx “Has Green Mountain Hit Peak K-Cups?” 11. http://www.forbes.com/sites/greatspeculations/ 2013/11/15/green-mountain-earnings-preview-kcup-volume-under-spotlight/ “Green Mountain Earnings Preview: K-Cup Volume Under Spotlight” 12. www.finance.yahoo.com Ticker Symbol: SBUX http://news.yahoo.com/green-mountain-buy-morecoffee-despite-fungal-attack-221514284--sector.html “Green Mountain to buy more coffee despite fungal attack” http://www.fool.com/investing/general/2013/11/21/gre en-mountain-earnings-1-key-takeaway-from-the-co.aspx “Green Mountain Earnings: 1 Key Takeaway From the Conference Call” http://blogs.barrons.com/stockstowatchtoday/2013/11/ 21/green-mountain-coffee-never-mind-the-earningsstock-still-a-short-einhornsays/?mod=yahoobarrons&ru=yahoo “Green Mountain Coffee: Never Mind the Earnings, Stock Still a Short, Einhorn Says” http://finance.yahoo.com/news/k-cup-maker-greenmountain-221205293.html “Green Mountain sees strong revenue in second half of 2014” IMPORTANT DISCLAIMER This report was created by a student(s) enrolled in the Applied Securities Management (Henry Fund) program at the University of Iowa’s Tippie School of Management. The intent of these reports is to provide potential employers and other interested parties an example of the analytical skills, investment knowledge, and communication abilities of Henry Fund students. Henry Fund analysts are not registered investment advisors, brokers or officially licensed financial professionals. The investment opinion contained in this report does not represent an offer or solicitation to buy or sell any of the aforementioned securities. Unless otherwise noted, facts and figures included in this report are from publicly available sources. This report is not a complete compilation of data, and its accuracy is not guaranteed. From time to time, the University of Iowa, its faculty, staff, students, or the Henry Fund may hold a financial interest in the companies mentioned in this report. Page 8 GMCR Key Assumptions of Valuation Model Ticker Symbol Current Share Price Fiscal Year End Pre-Tax Cost of Debt Beta Risk-Free Rate Equity Risk-Premium CV Growth of NOPLAT DCF Price GMCR 61.58 Dec. 31 4.92% 0.48 2.91% 5.60% 3.00% 86.89 GMCR Revenue Decomposition Fiscal Years Ending Dec. 31 Net Revenues 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 1,356,775 2,650,899 3,859,198 4,260,555 4,682,349 5,122,490 5,573,270 6,041,424 95.38% 45.58% 10.40% 9.90% 9.40% 8.80% 8.40% Growth Rates SCBU 826,376 1,406,701 1,560,132 1,712,843 1,886,555 2,051,384 2,208,765 2,350,991 Percent of Revenue 114.99% 53.07% 40.43% 40.20% 40.29% 40.05% 39.63% 38.91% 70.23% 10.91% 9.79% 10.14% 8.74% 7.67% 6.44% 865,861 1,354,001 1,696,553 2,140,911 2,448,475 2,711,709 2,905,622 3,078,642 63.82% 51.08% 43.96% 50.25% 52.29% 52.94% 52.13% 50.96% 56.38% 25.30% 26.19% 14.37% 10.75% 7.15% 5.95% 120,173 596,814 725,864 781,399 822,969 859,881 891,117 921,678 8.86% 22.51% 18.81% 18.34% 17.58% 16.79% 15.99% 15.26% 1,812,410 455,635 1,356,775 396.63% 3,357,516 706,617 2,650,899 21.62% 3,982,549 123,351 3,859,198 7.65% 4,635,153 374,598 4,260,555 5.32% 5,157,999 475,650 4,682,349 4.49% 5,622,974 500,484 5,122,490 3.63% 6,005,504 432,234 5,573,270 3.43% 6,351,311 309,887 6,041,424 Single Serve Packs 834,422 1,704,021 2,708,886 2,911,963 3,202,893 3,461,222 3,739,515 4,031,123 Percent of Revenue 61.50% 64.28% 70.19% 68.35% 68.40% 67.57% 67.10% 66.72% 104.22% 58.97% 7.50% 9.99% 8.07% 8.04% 7.80% 330,772 524,709 759,805 977,961 1,114,159 1,256,356 1,425,042 1,581,299 24.38% 19.79% 19.69% 22.95% 23.79% 24.53% 25.57% 26.17% 58.63% 44.81% 28.71% 13.93% 12.76% 13.43% 10.97% 191,581 422,169 390,507 370,631 365,297 404,912 408,713 429,002 14.12% 15.93% 10.12% 8.70% 7.80% 7.90% 7.33% 7.10% 120.36% -7.50% -5.09% -1.44% 10.84% 0.94% 4.96% Growth Rate KBU Percent of Revenue Growth Rate CBU Percent of Revenue Growth Rate Total Eliminations Growth Rate Brewers and Accessories Percent of Revenue Growth Rate Other Products and Royalties Percent of Revenue Growth Rate GMCR Income Statement Fiscal Years Ending Dec. 31 2010 Scale Net sales Cost of sales Selling & operating expenses General & administrative expenses Operating income (loss) Other income (expense), net Gain (loss) on financial/foreign instruments, net Gain on sale of subsidiary Interest expense Income (loss) before income taxes Income tax expense (benefit) Net income (loss) Weighted average shares - basic Net income (loss) per share - basic 2011 2012 2013E 2014E 2015E 2016E 2017E Thousands 1,356,775 931,017 186,418 100,568 138,772 (269) 5,294 133,209 53,703 79,506 131,529.41 0.6 2,650,899 1,746,274 348,696 187,016 368,913 648 -9157 57,657 302,747 101,699 201,048 146,214.86 1.36 3,859,198 4,260,555 4,682,349 5,122,490 5,573,270 6,041,424 2,589,799 2,748,058 3,006,068 3,263,026 3,566,892 3,872,553 481,493 502,745 533,788 573,719 629,779 664,557 219,010 234,331 252,847 261,247 278,663 314,154 568,896 775,421 889,646 1,024,498 1,097,934 1,190,161 1,819 1,728 1,642 1,560 1,482 1,408 2098 1,500 1,500 1,500 1,500 1,500 26,311 22,983 24,362 25,824 27,373 29,016 30,756 576,141 754,287 866,964 1,000,185 1,071,900 1,162,312 212,641 264,000 303,438 350,065 375,165 406,809 363,500 490,287 563,527 650,120 696,735 755,503 154,933.95 150,285.93 150,285.93 150,285.93 150,285.93 150,285.93 2.34 3.26 3.75 4.33 4.64 5.03 GMCR Balance Sheet Fiscal Years Ending Dec. 31 2010 Scale Cash & cash equivalents Restricted cash & cash equivalents Receivables, net Raw materials & supplies Finished goods Inventories Income taxes receivable Other current assets Deferred income taxes, net Current assets held for sale Total current assets Equipment (Production, Coffee, Computer) Land Buildings/Furniture/Fixtures Vehicles Leasehold improvements/Assets acquired Construction-in-progress Total fixed assets Accumulated depreciation Fixed assets, net Intangibles, net Goodwill Other long-term assets Long-term assets held for sale Total assets Current portion of long-term debt/Capital lease Accounts payable Accrued compensation/expenses Income tax payable Other short-term liabilities Deferred income taxes, net Other current liabilities Current liabilities related to assets held for sale Total current liabilities Revolving credit facility Term loan Other long-term debt Long-term debt, less current portion Capital lease & financing obligations, less current po Deferred income taxes, net Other long-term liabilities Redeemable noncontrolling interests Total Liabilities Common stock Additional paid-in capital Retained earnings (accumulated deficit) Accumulated other comprehensive income (loss) Total stockholders' equity Total Liabilities + SE 2011 2012 2013E 2014E 2015E 2016E 2017E 4,401 355 172,200 46,328 216,150 262,478 5,350 23,488 26,997 495,269 12,989 27,523 310,321 182,811 489,437 672,248 18,258 28,072 36,231 25,885 1,131,527 58,289 12,884 363,771 229,927 538,510 768,437 32,943 35,019 51,613 1,322,956 63,946 14,172 421,795 298,239 639,083 937,322 35,908 38,171 56,258 1,567,572 413,677 15,590 458,870 318,400 697,670 1,016,070 39,140 41,606 61,321 2,046,273 770,189 17,149 491,759 343,207 753,006 1,096,213 42,662 45,351 66,840 2,530,163 1,289,306 18,863 523,887 362,263 813,697 1,175,960 46,502 49,432 72,856 3,176,807 1,843,335 20,750 555,811 386,651 869,965 1,256,616 50,687 53,881 79,413 3,860,493 213,016 1,743 35,367 1,020 17,224 72,161 340,531 81,608 258,923 220,005 386,416 9,961 1,370,574 445,845 8,790 76,267 7,860 35,496 147,860 722,118 142,899 579,219 529,494 789,305 47,759 120,583 3,197,887 719,654 11,740 111,649 10,306 123,802 234,442 1,211,593 267,297 944,296 498,352 808,076 42,109 3,615,789 852,111 13,149 170,422 11,337 170,422 293,053 1,510,493 302,099 1,208,395 500,000 808,077 45,899 4,129,943 922,423 14,727 182,612 12,470 206,023 322,358 1,660,613 332,123 1,328,490 500,000 808,078 50,030 4,732,871 1,004,008 16,494 189,532 13,717 215,145 328,805 1,767,701 353,540 1,414,161 500,000 929,290 54,532 5,428,146 1,081,214 18,473 195,064 15,089 222,931 335,381 1,868,153 373,631 1,494,522 500,000 929,290 59,440 6,160,059 1,153,912 20,690 205,408 16,598 235,616 342,089 1,974,312 394,862 1,579,450 500,000 929,290 64,790 6,934,022 19,009 139,220 73,515 1,934 4,377 238,055 173,000 181,513 335,504 92,579 5,191 671,329 6,669 265,511 135,380 9,617 243 34,613 19,341 471,374 331,202 248,437 2,999 575,969 189,637 27,658 21,034 1,285,672 9,748 279,577 171,450 29,322 245 29,645 519,987 228,787 242,188 2,700 466,984 54,794 270,348 32,544 9,904 1,354,561 11,213 285,457 178,943 32,254 250 32,313 540,431 215,060 227,657 2,000 433,504 59,725 293,978 35,473 10,795 1,373,906 14,519 304,353 187,294 35,480 250 35,221 577,117 202,156 213,997 2,000 403,635 65,101 313,717 38,666 11,767 1,410,002 12,313 322,717 199,777 39,028 250 38,391 612,476 190,027 201,157 2,000 380,871 70,960 338,084 42,145 12,826 1,457,363 9,979 334,396 211,784 42,930 250 41,846 641,186 178,625 189,088 2,000 359,734 77,346 356,689 45,939 13,980 1,494,875 8,621 320,195 223,533 47,223 250 45,613 645,435 167,908 177,743 2,000 339,029 84,307 380,610 50,073 15,239 1,514,693 13,282 473,749 213,844 (1,630) 699,245 1,370,574 15,447 1,499,616 411,727 (14,575) 1,912,215 3,197,887 15,268 1,464,560 771,200 10,200 2,261,228 3,615,789 15,207 1,464,561 1,261,487 14,782 2,756,036 4,129,943 15,146 1,464,562 1,825,013 18,148 3,322,869 4,732,871 15,086 1,464,563 2,475,133 16,001 3,970,783 5,428,145 15,025 1,464,564 3,171,868 13,727 4,665,185 6,160,059 14,965 1,464,565 3,927,371 12,428 5,419,329 6,934,022 Thousand GMCR Cash Flow Statement Fiscal Years Ending Dec. 31 2011 2012 Scale Thousands Net income (loss) 79,506 201,048 Depreciation 29,484 72,297 Amortization of intangibles 14,973 41,339 Amortization of deferred financing fees 6,158 Loss (gain) on extinguishment of debt 19,732 Unrealized loss (gain) of foreign currency 1,041 Loss (gain) on disposal of fixed assets 573 884 Loss (gain) on sale of subsidiary, excluding transaction costs Provision for doubtful accounts 610 2,584 Provision for sales returns 40,139 64,457 Loss (gain) on futures derivatives (188) 3,292 Unrealized loss (gain) on financial instruments, net Tax benefit (expense) from exercise of non-qualified stock option (713) (6,142) Excess tax benefits from equity-based compensation plans (14,590) (67,813) Deferred income taxes (6,931) (8,828) Deferred compensation & stock compensation 8,110 10,575 Contributions to the ESOP 1,376 Other adjustments Receivables (102,297) (157,329) Inventories (116,653) (375,709) Income taxes payable (receivable), net 10,065 63,487 Other current assets (10,767) (715) Other long-term assets, net (4,487) (11,454) Accounts payable 32,844 106,202 Accrued compensation costs (1,830) 2,233 Accrued expenses 23,405 25,600 Other current liabilities 1,645 (3,118) Other long-term liabilities 5,191 10,964 Net cash flows from operating activities (10,535) 785 Change in restricted cash 2,074 Proceeds from sale of short-term investments 50,000 Proceeds from receipt of note receivable 1,788 499 Acquisition of Timothy's Coffee of the World Inc. (154,208) Acquisition of Diedrich Coffee, Inc. (305,261) Acquisition of LJVH Holdings, Inc. (Van Houtte), net of cash acq - (907,835) Proceeds from the sale of subsidiary, net of cash acquired Capital expenditures for fixed assets (118,042) (283,444) Proceeds from disposals of fixed assets 526 1,192 Other investing activities (158) Net cash flows from investing activities (525,197) (1,187,672) Net change in revolving line of credit 145,000 333,835 Proceeds from issuance of common stock under compensation p 8,788 17,328 Proceeds from issuance of common stock for private placement 291,096 Proceeds from issuance of common stock for public equity offeri 673,048 Financing costs in connection with public equity offering (25,685) Cash distributions to redeemable noncontrolling interests shareh (1,063) Repurchase of common stock Excess tax benefit from equity-based compensation plans 14,590 67,813 Payments on capital lease & financing obligations Capital lease obligations (217) (8) Proceeds from borrowings of long-term debt 140,000 796,375 Deferred financing fees (1,339) (46,009) Repayment of long-term debt (8,500) (906,885) Other financing activities Net cash flows from financing activities 298,322 1,199,845 Change in cash balances included in current assets held for sale (5,160) Effect of exchange rate changes on cash & cash equivalents 790 Net increase (decrease) in cash & cash equivalents (237,410) 8,588 Cash & cash equivalents at beginning of period 241,811 4,401 Cash & cash equivalents at end of period 4,401 12,989 Cash paid for interest 6,486 33,452 Cash paid for income taxes 42,313 58,182 2010 363,500 135,656 45,991 6,050 (6,557) 2,517 (28,914) 3,197 107,436 6,310 (1,006) (12,070) 60,856 18,079 334 (159,317) (92,862) 16,457 (6,900) (469) (17,668) (4,908) 39,701 (2,718) 5,090 477,785 (2,875) 137,733 (401,121) 618 (265,645) (108,727) 12,092 (76,470) 12,070 (7,558) (7,814) 3,283 (173,124) 5,160 1,124 45,300 12,989 58,289 20,783 136,407 2013E 2014E 2015E 2016E 2017E 490,287 (1,288) (58,024) (68,312) (100,573) (2,965) (3,152) (4,645) 0 251,327 563,527 (1,417) (37,075) (20,161) (58,587) (3,232) (3,435) (5,063) 0 434,556 650,120 (1,559) (32,889) (24,807) (55,336) (3,523) (3,745) (5,519) 0 522,743 696,735 (1,715) (32,128) (19,056) (60,691) (3,840) (4,082) (6,016) 0 569,208 755,503 (1,886) (31,924) (24,389) (56,268) (4,185) (4,449) (6,557) 0 625,845 Equipment (Production, Coffee, Com (132,457) Land (1,409) Buildings/Furniture/Fixtures (58,773) Vehicles (1,031) Leasehold improvements/Assets ac (46,620) Construction-in-progress (58,611) Accumulated depreciation 34,802 Intangibles, net (1,648) Goodwill (1) Other long-term assets (3,790) Long-term assets held for sale - (269,537) (70,312) (1,578) (12,189) (1,134) (35,601) (29,305) 30,024 (1) (4,131) (124,227) (81,585) (1,767) (6,921) (1,247) (9,121) (6,447) 21,418 (121,212) (4,503) (211,385) (77,206) (1,979) (5,532) (1,372) (7,786) (6,576) 20,090 (4,908) (85,269) (72,698) (2,217) (10,344) (1,509) (12,685) (6,708) 21,232 (5,350) (90,277) 1,465 5,880 7,493 2,932 5 2,668 (13,727) (14,531) (700) 4,931 23,630 2,929 891 23,867 3,306 18,896 8,351 3,225 2,908 (12,904) (13,659) 5,375 19,739 3,193 972 39,401 -2,206 18,364 12,483 3,548 3,170 (12,129) (12,840) 5,859 24,367 3,480 1,059 45,155 -2,334 11,679 12,007 3,903 3,455 (11,402) (12,069) 6,386 18,605 3,793 1,154 35,178 -1,358 (14,201) 11,748 4,293 3,766 (10,718) (11,345) 6,961 23,920 4,134 1,258 18,460 5,657 58,289 63,946 349,730 63,946 413,677 356,513 413,677 770,189 519,117 770,189 1,289,306 554,028 1,289,306 1,843,335 Net Income Restricted cash & cash equivalents Receivables, net Raw materials & supplies Finished goods Income taxes receivable Other current assets Deferred income taxes, net Current assets held for sale Cash Flow from Operations Cash Flow from Investing Current portion of long-term debt/Ca Accounts payable Accrued compensation/expenses Income tax payable Other short-term liabilities Deferred income taxes, net Other current liabilities Current liabilities related to assets h Revolving credit facility Term loan Other long-term debt Capital lease & financing obligation Deferred income taxes, net Other long-term liabilities Redeemable noncontrolling interest Cash Flow from Financing Cash Flow Cash at Beginning Cash at End GMCR Common Size Income Statement Fiscal Years Ending Dec. 31 Net sales Cost of sales Selling & operating expenses General & administrative expenses Operating income (loss) Other income (expense), net Gain (loss) on financial/foreign instruments, net Gain on sale of subsidiary Interest expense Income (loss) before income taxes Income tax expense (benefit) Net income (loss) 2010 100.00% 68.62% 13.74% 7.41% 10.23% -0.02% 0.00% 0.00% 0.39% 9.82% 3.96% 5.86% 2011 100.00% 65.87% 13.15% 7.05% 13.92% 0.02% -0.35% 0.00% 2.17% 11.42% 3.84% 7.58% 2012 100.00% 67.11% 12.48% 5.68% 14.74% 0.05% 0.05% 0.68% 0.60% 14.93% 5.51% 9.42% 2013E 100.00% 64.50% 11.80% 5.50% 18.20% 0.04% 0.04% 0.00% 0.57% 17.70% 6.20% 11.51% 2014E 100.00% 64.20% 11.40% 5.40% 19.00% 0.04% 0.03% 0.00% 0.55% 18.52% 6.48% 12.04% 2015E 100.00% 63.70% 11.20% 5.10% 20.00% 0.03% 0.03% 0.00% 0.53% 19.53% 6.83% 12.69% 2016E 100.00% 64.00% 11.30% 5.00% 19.70% 0.03% 0.03% 0.00% 0.52% 19.23% 6.73% 12.50% 2017E 100.00% 64.10% 11.00% 5.20% 19.70% 0.02% 0.02% 0.00% 0.51% 19.24% 6.73% 12.51% GMCR Common Size Balance Sheet Fiscal Years Ending Dec. 31 Cash & cash equivalents Restricted cash & cash equivalents Receivables, net Raw materials & supplies Finished goods Inventories Income taxes receivable Other current assets Deferred income taxes, net Current assets held for sale Total current assets Equipment (Production, Coffee, Computer) Land Buildings/Furniture/Fixtures Vehicles Leasehold improvements/Assets acquired Construction-in-progress Total fixed assets Accumulated depreciation Fixed assets, net Intangibles, net Goodwill Other long-term assets Long-term assets held for sale Total assets Current portion of long-term debt/Capital lease Accounts payable Accrued compensation/expenses Income tax payable Other short-term liabilities Deferred income taxes, net Other current liabilities Current liabilities related to assets held for sale Total current liabilities Revolving credit facility Term loan Other long-term debt Long-term debt, less current portion Capital lease & financing obligations, less current po Deferred income taxes, net Other long-term liabilities Redeemable noncontrolling interests Total Liabilities Common stock Additional paid-in capital Retained earnings (accumulated deficit) Accumulated other comprehensive income (loss) Total stockholders' equity Total Liabilities + SE 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 0.32% 0.03% 12.69% 3.41% 15.93% 19.35% 0.39% 1.73% 1.99% 0.00% 36.50% 0.49% 1.04% 11.71% 6.90% 18.46% 25.36% 0.69% 1.06% 1.37% 0.98% 42.68% 1.51% 0.33% 9.43% 5.96% 13.95% 19.91% 0.85% 0.91% 1.34% 0.00% 34.28% 1.50% 0.33% 9.90% 7.00% 15.00% 22.00% 0.84% 0.90% 1.32% 0.00% 36.79% 8.83% 0.33% 9.80% 6.80% 14.90% 21.70% 0.84% 0.89% 1.31% 0.00% 43.70% 15.04% 0.33% 9.60% 6.70% 14.70% 21.40% 0.83% 0.89% 1.30% 0.00% 49.39% 23.13% 0.34% 9.40% 6.50% 14.60% 21.10% 0.83% 0.89% 1.31% 0.00% 57.00% 30.51% 0.34% 9.20% 6.40% 14.40% 20.80% 0.84% 0.89% 1.31% 0.00% 63.90% 15.70% 0.13% 2.61% 0.08% 1.27% 5.32% 25.10% 6.01% 19.08% 16.22% 28.48% 0.73% 0.00% 101.02% 16.82% 0.33% 2.88% 0.30% 1.34% 5.58% 27.24% 5.39% 21.85% 19.97% 29.77% 1.80% 4.55% 120.63% 18.65% 0.30% 2.89% 0.27% 3.21% 6.07% 31.39% 6.93% 24.47% 12.91% 20.94% 1.09% 0.00% 93.69% 20.00% 0.31% 4.00% 0.27% 4.00% 6.88% 35.45% 7.09% 28.36% 11.74% 18.97% 1.08% 0.00% 96.93% 19.70% 0.31% 3.90% 0.27% 4.40% 6.88% 35.47% 7.09% 28.37% 10.68% 17.26% 1.07% 0.00% 101.08% 19.60% 0.32% 3.70% 0.27% 4.20% 6.42% 34.51% 6.90% 27.61% 9.76% 18.14% 1.06% 0.00% 105.97% 19.40% 0.33% 3.50% 0.27% 4.00% 6.02% 33.52% 6.70% 26.82% 8.97% 16.67% 1.07% 0.00% 110.53% 19.10% 0.34% 3.40% 0.27% 3.90% 5.66% 32.68% 6.54% 26.14% 8.28% 15.38% 1.07% 0.00% 114.77% 1.40% 10.26% 5.42% 0.14% 0.32% 0.00% 0.32% 0.00% 17.55% 12.75% 0.00% 13.38% 24.73% 0.00% 6.82% 0.38% 0.00% 49.48% 0.25% 10.02% 5.11% 0.36% 0.00% 0.01% 0.00% 0.73% 17.78% 12.49% 9.37% 0.11% 21.73% 0.00% 7.15% 1.04% 0.79% 48.50% 0.25% 7.24% 4.44% 0.76% 0.00% 0.01% 0.00% 0.00% 13.47% 5.93% 6.28% 0.07% 12.10% 1.42% 7.01% 0.84% 0.26% 35.10% 0.26% 6.70% 4.20% 0.76% 0.00% 0.01% 0.00% 0.00% 12.68% 5.05% 5.34% 0.05% 10.17% 1.40% 6.90% 0.83% 0.25% 32.25% 0.31% 6.50% 4.00% 0.76% 0.00% 0.01% 0.00% 0.00% 12.33% 4.32% 4.57% 0.04% 8.62% 1.39% 6.70% 0.83% 0.25% 30.11% 0.24% 6.30% 3.90% 0.76% 0.00% 0.00% 0.00% 0.00% 11.96% 3.71% 3.93% 0.04% 7.44% 1.39% 6.60% 0.82% 0.25% 28.45% 0.18% 6.00% 3.80% 0.77% 0.00% 0.00% 0.00% 0.00% 11.50% 3.21% 3.39% 0.04% 6.45% 1.39% 6.40% 0.82% 0.25% 26.82% 0.14% 5.30% 3.70% 0.78% 0.00% 0.00% 0.00% 0.00% 10.68% 2.78% 2.94% 0.03% 5.61% 1.40% 6.30% 0.83% 0.25% 25.07% 0.98% 34.92% 15.76% -0.12% 51.54% 101.02% 0.58% 56.57% 15.53% -0.55% 72.13% 120.63% 0.40% 37.95% 19.98% 0.26% 58.59% 93.69% 0.36% 34.37% 29.61% 0.35% 64.69% 96.93% 0.32% 31.28% 38.98% 0.39% 70.97% 101.08% 0.29% 28.59% 48.32% 0.31% 77.52% 105.97% 0.27% 26.28% 56.91% 0.25% 83.71% 110.53% 0.25% 24.24% 65.01% 0.21% 89.70% 114.77% GMCR Weighted Average Cost of Capital (WACC) Estimation 30 YR US T-Bond 3.80% Risk Premium 5.60% Beta 0.48 Cost of Equity 6.49% Tax Rate Pre-Tax Cost of debt Cost of Debt Market Cap MV Debt PV of Operating Leases Total EV % Equity Cap %Debt Cap WACC 0.36 4.92% 3.15% 9,300,000 323,600 66,949 9,690,549 95.97% 4.03% 6.35% GMCR Value Driver Estimation Fiscal Years Ending Dec. 31 2010 1,356,775 931,017 286,986 138,772 2011 244,971 2,650,899 1,746,274 535,712 368,913 2012 347,294 3,859,198 2,589,799 700,503 568,896 2013E 501,924 4,260,555 2,748,058 737,076 775,421 0.39 53,703 2,065 55,768 101,699 22,486 124,185 212,641 8,963 221,604 264,000 9,501 273,502 303,438 10,071 313,509 350,065 10,676 360,740 375,165 11,316 386,481 406,809 11,995 418,804 - 243 243 245 243 2 250 245 5 250 250 0 250 250 0 250 250 0 250 250 0 Normal Cash Accounts Receivable Inventory Other Current Assets Operating CA 4,401 172,200 262,478 23,488 462,567 12,989 310,321 672,248 28,072 1,023,630 58,289 363,771 768,437 35,019 1,225,516 63,946 421,795 937,322 38,171 1,461,234 413,677 458,870 1,016,070 41,606 1,930,223 770,189 491,759 1,096,213 45,351 2,403,512 1,289,306 523,887 1,175,960 49,432 3,038,586 1,843,335 555,811 1,256,616 53,881 3,709,643 Accounts Payable Accrued Expenses Other Current Liabilities Income Tax Payable Non-Interest Bearing CL 139,220 73,515 1,934 214,669 265,511 135,380 34,613 9,617 445,121 279,577 171,450 29,645 29,322 509,994 285,457 178,943 32,313 32,254 528,968 304,353 187,294 35,221 35,480 562,348 322,717 199,777 38,391 39,028 599,913 334,396 211,784 41,846 42,930 630,957 320,195 223,533 45,613 47,223 636,564 Net Operating Working Capital Net PPE PV Operating Leases Net Other OA Net Other OL 247,898 258,923 30,469 9,961 - 578,509 579,219 53,662 47,759 - 715,522 944,296 66,949 42,109 - 932,266 1,208,395 74,983 45,899 - 1,367,875 1,328,490 83,981 50,030 - 1,803,599 1,414,161 94,059 54,532 - 2,407,629 1,494,522 105,346 59,440 - 3,073,079 1,579,450 117,987 64,790 - Invested Capital 547,251 1,259,149 1,768,876 2,261,543 2,830,376 3,366,351 4,066,937 4,835,306 244971 547,251 44.76% 347294 1,259,149 27.58% 501924 1,768,876 28.38% 576138 2,261,543 25.48% 663758 2,830,376 23.45% 711453 3,366,351 21.13% 771356 4,066,937 18.97% 244971 1,259,149 547,251 (466,927) 347294 1,768,876 1,259,149 (162,433) 501924 2,261,543 1,768,876 9,258 576138 2,830,376 2,261,543 7,304 663758 3,366,351 2,830,376 127,783 711453 4,066,937 3,366,351 10,867 771356 4,835,306 4,066,937 2,987 547,251 44.76% 6.35% 210201 1,259,149 27.58% 6.35% 267294 1,768,876 28.38% 6.35% 389539 2,261,543 25.48% 6.35% 432451 2,830,376 23.45% 6.35% 483931 3,366,351 21.13% 6.35% 497573 4,066,937 18.97% 6.35% 512965 NOPLAT Net sales Cost of sales Total Operating Expenses EBITA Marginal Tax Rate (+)Provision for Income Taxes Tax Shield On Interest Expense Total Adjusted Taxes Net DT Liabilities Current Net DT Liabilities Prior Change in Deferred Tax Liabilities NOPLAT Beginning Invested Capital ROIC NOPLAT Current IC Beginning Invested Capital Free Cash Flow Beginning Invested Capital ROIC WACC Economic Profit (NOPLAT/Beg. Inv Cap) NOPLAT - (Current IC - Previous IC) Beg. Invested Capital*(ROIC-WACC) 2014E 2015E 2016E 2017E 576,138 663,758 711,453 771,356 4,682,349 5,122,490 5,573,270 6,041,424 3,006,068 3,263,026 3,566,892 3,872,553 786,635 834,966 908,443 978,711 889,646 1,024,498 1,097,934 1,190,161 GMCR Discounted Cash Flow (DCF) and Economic Profit (EP) Valuation Models Key Inputs: CV Growth CV ROIC WACC Cost of Equity Fiscal Years Ending Dec. 31 DCF Model Growth Rates NOPLAT Invested Capital ROIC NOPLAT Change in IC FCF CV CF to Discount Periods to Discount Discount Factor PV CF Value of Operations (-) PV Operating Leases (-) Total Debt (-) ESOP Value of Equity Shares Outstanding Intrinsic Value Partial Year Adjustment EP Model NOPLAT Beg. IC ROIC WACC EP CV CF to Discount Periods to Discount Discount Factor PV of EP PV of Ecominc Profit Beg. IC (2013) Value of Operations (-) PV Operating Leases (-) Total Debt (-) ESOP Value of Equity Shares Outstanding Intrinsic Value Partial Year Adjustment 3.00% 12.00% 6.35% 6.49% 2013E 2014E 2015E 2016E 2017E 10.40% 501,924 2,261,543 28.38% 9.90% 576,138 2,830,376 25.48% 9.40% 663,758 3,366,351 23.45% 8.80% 711,453 4,066,937 21.13% 8.40% 771,356 4,835,306 18.97% 501,924 492,667 9,258 576,138 568,833 7,304 663,758 535,975 127,783 711,453 700,586 10,867 771,356 768,369 2,987 17,251,335 9,258 1 1.06 8,705 7,304 2 1.13 6,458 127,783 3 1.20 106,223 10,867 4 1.28 8,494 17,251,335 4 1.28 13,483,920 501,924 1,768,876 28.38% 6.35% 389,539 576,138 2,261,543 25.48% 6.35% 432,451 663,758 2,830,376 23.45% 6.35% 483,931 711,453 3,366,351 21.13% 6.35% 497,573 771,356 4,066,937 18.97% 6.35% 512,965 13,184,399 389,539 1 1.06 366,269 432,451 2 1.13 382,326 483,931 3 1.20 402,280 497,573 4 1.28 388,911 13,184,399 4 1.28 10,305,137 13,613,799 66,949 323,600 371,133 12,852,117 150,286 85.52 86.89 11,844,923 1,768,876 13,613,799 66,949 323,600 371,133 12,852,117 150,286 85.52 86.89 GMCR Dividend Discount Model (DDM) or Fundamental P/E Valuation Model Fiscal Years Ending Dec. 31 2013E Key Assumptions CV growth CV ROE Cost of Equity 3.00% 9.00% 6.49% Future Cash Flows Earnings Per Share P/E Multiple Denominator Total Discount Period Discount Factor Discounted Cash Flows Intrinsic Value Partial Year Adjustment $ 3.26 $ 1 1.06 $ 13.96 $ 14.18 2014E 3.75 $ 2 1.13 2015E 4.33 $ 3 1.21 2016E 4.64 $ 4 1.29 2017E 5.03 19.113 5 1.37 13.96 GMCR Relative Valuation Models Ticker FARM SBUX DNKN NSRGY Company Farmer Brothers Starbucks Corporation Dunking Brands Group Nestl GMCR Green Mountain Coffee $ 61.58 Implied Value: Relative P/E (EPS13) Relative P/E (EPS14) PEG Ratio (EPS13) PEG Ratio (EPS14) $ $ $ $ Price 18.59 81.19 48.30 73.08 $ $ $ $ EPS 2013E $0.79 $2.65 $1.51 $3.90 EPS 2014E $0.85 $3.18 $1.80 $4.12 Average 3.26 3.75 85.55 86.22 94.81 98.49 P/E 13 23.5 30.6 32.0 18.7 26.2 P/E 14 21.9 25.5 26.8 17.7 23.0 18.9 16.4 Est. 5yr Gr. 20 19.61 15.86 3.8 12 PEG 13 1.18 1.56 2.02 4.93 2.4 1.6 PEG 14 1.09 1.30 1.69 4.67 2.2 1.4 GMCR Key Management Ratios Fiscal Years Ending Dec. 31 Liquidity Ratios Current Ratio Quick Ratio Activity or Asset-Management Ratios Asset to Sales A/P to Sales Asset Turnover Receivables Turnover Inventory Turnover Financial Leverage Ratios Interest Coverage Debt Ratio Profitability Ratios Gross Margin Operating Margin Net Profit Margin Return on Assets Payout Policy Ratios Payout Ratio 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2.08 0.74 2.40 0.74 2.54 0.84 2.90 0.93 3.55 1.54 4.13 2.09 4.95 2.86 5.98 3.75 1.01 0.10 0.99 7.88 3.55 1.21 0.10 0.83 8.54 2.60 0.94 0.07 1.07 10.61 3.37 0.97 0.07 1.03 10.10 2.93 1.01 0.07 0.99 10.20 2.96 1.06 0.06 0.94 10.42 2.98 1.11 0.06 0.90 10.64 3.03 1.15 0.05 0.87 10.87 3.08 Assets/Sales (A/P)/Sales Sales/Assets Sales/A/R COGS/Inventory 26.21 0.49 6.40 0.40 24.75 0.37 31.83 0.33 34.45 0.30 37.43 0.27 37.84 0.24 38.70 0.22 Operating Income/Interest Expense Total Liabilities/Total Assets 31.38% 10.23% 5.86% 34.13% 13.92% 7.58% 14.67% 32.89% 14.74% 9.42% 11.37% 35.50% 18.20% 11.51% 13.56% 35.80% 19.00% 12.04% 13.64% 36.30% 20.00% 12.69% 13.74% 36.00% 19.70% 12.50% 12.84% 35.90% 19.70% 12.51% 12.26% N/A N/A N/A N/A N/A N/A N/A N/A Current Assets/Current Liabilities (Cash & Equivalents + A/R)/Current Liabilities (Sales-COGS)/Sales Operating Profit/Sales Net Income/Sales Net Income/Beginning Assets (Dividends/Share)/(Net Income/Share) Present Value of Operating Lease Obligations Operating Leases 8577 7588 5681 5460 5514 3418 36238 5769 30469 Fiscal Years Ending Dec. 31 2013 2014 2015 2016 2017 Thereafter Total Minimum Payments Less: Interest PV of Minimum Payments Capitalization of Operating Leases Pre-Tax Cost of Debt Number Years Implied by Year 6 Payment Year 1 2 3 4 5 6 & beyond PV of Minimum Payments Lease Commitment 8577 7588 5681 5460 5514 3418 6.00% 1.0 PV Lease Payment 8091.5 6753.3 4769.9 4324.8 4120.4 2409.6 30469.4