Business Planning for Carrefour
20 October 2009 | Paris, France
Geographical coverage - G4, China, Brazil & Poland
Carrefour: En Avant! An ambitious three-year strategy has been launched by
Carrefour management to improve cash flow generated by the business, while
continuing to grow sales. Through analysing the changes, MVI has identified some
key opportunities available to branded manufacturers at this rapidly evolving retailer.
Carrefour’s three-year plan was announced in June 2009. Moving away from setting sales objectives, this
strategy is aimed at improving ROCE through cost savings, with a EUR4.5 billion target by 2012. Carrefour
management plans to transform its operating management structure, purchasing organisation and supply
chain, with all components having a direct impact on how suppliers relate and negotiate with Carrefour.
This session will provide a realistic analysis of the direction Carrefour is taking as well as recommend
options on how to align business models for suppliers. In line with Carrefour’s priorities, this day will
specifically focus on the G4, but will also cover key business units for the retailer such as Brazil, China
and Poland.
Key insights
This session will then concentrate on the
• Sources of growth for Carrefour and your categories
• Learning to grow with less: considering SKU
• Increased importance of loyalty programs as a
rationalisation
prerequisite
• Readjustment in trade spent with Carrefour
• Adapting internally to a more centralised Carrefour
structure
• Potential responses to the growth of private labels
• New private label ranges redefining category
structure and margin growth
Who Should Attend
• Global Carrefour Account Directors
• KAM/IKAM
• Trade Marketers
MVI–Management Ventures, Inc. A Kantar Retail Company
Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com
© 2009 MVI–Management Ventures, Inc. A Kantar Retail Company
Business Planning for Carrefour
20 October 2009 | Paris, France
Geographical coverage - G4, China, Brazil & Poland
Agenda
09:30
10:00
Coffee and Registration
12:45
Lunch
Carrefour’s global portfolio and forecasts
13:45
Carrefour marketing strategies
• Adjusting the PGC model
• The importance of the G4
• Complimentary source of growth (Brazil &
• Traffic and volumes as the new fundamentals
China)
• Loyalty cards and following the shopper
• New focus on retail channels
10:45
Implementing a centralised business
• From top to bottom decision-making
• The Business Development Program
15:00
Break
15:15
Carrefour merchandising strategies
• Projecting a sharper price image
• Aligning to the key levers
• More choice and fewer SKUs
• Private label growth and margin investment
11:30
Break
11:45
Carrefour Financial KPIs
• The on-going need for Cash
16:45 Conclusions and implications
17:00 Session End
• 2008 & H1 2009 Financials: implications
To Register Today
Email
Web
Call Fax CustomerService@mventures.com
MVI-worldwide.com/Events/EmeaCalendar.aspx
+44 (0)207.031.0256
+44 (0)207.031.0270
Multi-delegate rates available Please contact MVI for details.
MVI accepts Visa, MasterCard and American Express.
Venue
Hotel Lutetia
45, boulevard Raspail
75006 Paris, France
Tel: +33 (0) 1 49 54 46 46
Web: http://www.lutetia-paris.com/en/
Please contact MVI for hotel options.
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Workshop q Business Planning for Carrefour
Session fee includes continental breakfast and lunch each day and relevant MVI training outlines. Cancellations/Substitutions Cancellations received in writing 10 days before the
program will qualify for a credit on a future MVI program. Unfortunately, MVI is unable to issue refunds for cancellations. Substitutions must be communicated and are allowed at any
time. If, due to travel restrictions, security issues or other business reasons, MVI determines that it is not preferable to deliver its traditional classroom programs (such as Workshops
and Forums), MVI reserves the right to substitute comparable, alternative learning systems (such as interactive Webcasts) in their place. Content Speakers and topics subject to
change. MVI specifically disclaims any liability for the editorial content of the presentations made by non-MVI speakers, which wholly originates with the speakers. The analysis and
conclusions presented by MVI represent the opinions of the company. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed
or otherwise supported by the management of those retailers. Sessions may be taped by MVI for internal training purposes.
MVI–Management Ventures, Inc. A Kantar Retail Company
Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com
© 2009 MVI–Management Ventures, Inc. A Kantar Retail Company