Mcq
1) A
2) E
3) D
4) C
5) C
6) B
7) E
8) D
9) A
10) A
Private Label products in convenient stores:
Beverage product: AQUA/Evian/ Ice Mountain mineral water,
Food Product: Cadbury chocolates, M&M’s chocolates
4 ps of convenience store:
Product:
The products that the convenience stores carry are all kinds of food products that can be
consumed easily such as sandwiches, instant cup noodles. There are also bottled drinks like
POKKA, alcoholic drinks such as Beer, fruit juices like Marigold Orange Juice, and dairy
products like HL milk. Besides selling food products, they also sell newspapers, magazines
and comics. They also sell cigarattes, medicine.
Price
The price of the products are usually higher than the same products at the supermarket. For
example Cheers sells the POKKA green tea at $1.65 while NTUC sells it at $1.00. This is
because of the convenience provided for consumers who live faraway from the supermarkets
and they can just buy their drinks or other things from the convenient store
Promotions
There are more promotions for the convenience stores as their competitors in the same
industries are very competitive in terms of pricing, therefore promotions are held regularly at
the convenience stores so as to retain their customers or even to increase more customers.
Place
Convenience stores are almost available in most of the MRT stations in Singapore, this
makes it convenient for customers who are rushing for time either to go to work or students
who are rushing for school. At the MRT stations after they have alighted, they can purchase
some drinks or food to quench their thirst and hunger.
Recommendation to enhance the private labels
The convenience store can held monthly promotions for the private labels so as to improve
the sales or even awareness of the products. They can also advertise them by pasting posters
and state the private labels in store so as to increase the attention of the customers passing by
the stores.
Supermarket (NTUC FairPrice)
Some private label products offered by NTUC FairPrice are:
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Fairprice biscuits (snacks/titbits)
Fairprice baby cotton (baby corner)
Fairprice toilet cleaner (household items)
Product: groceries, beverages, snacks/titbits, baby corner, toiletries, household items, other
merchandize such as Fairprice love nature bag and fresh& frozen products
Place: Bedok Bishan, Bukit Batok, Bukit Merah, Bukit Panjang, Buona Vista, Changi, Choa
Chu Kang, Clementi, Coronation Plaza, Dover, East Coast, Geylang, HaveLock road,
Hougang, Jurong East, Jurong West, Kallang Bahru, Khatib, Mountbatten, Novena, Orchard
Grand Court, Pasir Ris, Punggol, Queenstown, Rochor, Sembawang, Seng Kang, Serangoon,
Simei, Taman Jurong, Tampines, Tanjong Pagar, Telok Blangah, Tiong Bahru, Toa Payoh,
Woodlands and Yishun.
Promotion: NTUC cardholders, max cardholders and passion cardholders are entitled to 2
linkpoints for every $1 spend (minimum spending of $20 on the same day). Accumulated
linkpoints are use to exchange certain items or products.
Price: setting benchmark prices for essential items. Offering reasonable pricing for the
products offered in NTUC Fairprice.
Recommendations
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Enhance the packaging of the product
Advertise through online website, posters to increase the awareness of private label
product.
Department Store (Carrefour)
Some Private labels in Carrefour are:
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4Ps
Basic budget products with Carrefour Big Saver logo such as toilet rolls, pampers,
detergents.
Electrical products with Carrefour Bluesky logo.
Electrical products with Carrefour Home logo meet modern home.
Organic products with Carrefour Bio logo.
Product: Necessities products, electrical products, organic products and food products
Place: Carrefour in Suntec City and Carrefour in Plaza Singapura
Promotion: 10% off for all Carrefour House Brand products for using POSB cards
Price: Make use of pricing strategy by decreasing the price. Thus Carrefour house brand
products are much cheaper than National brand products.
Recommendations to enhance Private Labels
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Improve on the packaging of the products
Improve on the quality of the products
Increase publicity of Private labels to increase the awareness