Contents
01
Introducing Bosch Car Service
02
As Time Goes by: 90 Years of Bosch Service Workshops
04
Bosch Car Service -- "All makes, bumper to bumper"
05
Flagship Bosch Car Service Workshop
06
Branding and Marketing Support
08
One-Stop Workshop Establishment Proposal
09
Technical and Service Training System
11
Spare Parts Solutions and Business Partner
12
Parts Platform Introduction
13
Workshop Management System
14
Bosch On-Site Service Team Introduction
15
Franchise Bosch Car Service Application Process
16
Shaping the future, Winning in China
01
Franchise Bosch Car Service
Introducing Bosch Car Service
Marketing Scope/ Objectives
Preferential price
Serve all car models
Accurate diagnosis and repair quality based on testing
With convenient and considerate services,
come to realize this goal with Bosch.
Branding Advantages
▲ ▲ ▲
Each FRC BCS workshop should complete car repair
works with the concept of "Test, repair, and provide
high quality services", and "high quality diagnosis
equipment, spare parts from Bosch" for all car users.
Franchise Bosch Car Service introduces a completely
new business model to automotive aftermarket
industry. The all-around solution scheme provided by
the headquarters with good development prospect for
Franchisees. The Franchisees quickly expand business
and grasp market opportunity with the support of
franchising duplication. Except for spare parts,
training and marketing supports provided by the
headquarters, the professional consultants render
timely and practical services to Franchisee's daily
operational business.
▲ ▲ ▲ ▲
Franchise Bosch Car Service is a franchising business
under Bosch Service Network, following business
strategy of Bosch Automotive Aftermarket - "Parts,
Bytes and Service". With the strong technical
supports from Bosch Automotive Aftermarket,
Franchise Bosch Car Service contributes to provide
high quality Bosch aftermarket service to customers.
▲ ▲
Global largest automotive aftermarket service brand
Quality car parts supply
Car diagnosis, service technology and
management support
Systematic talent training plan
Service activity with target at car owners
As Time Goes by: 90 Years of Bosch Service Workshops
03
Franchise Bosch Car Service
Bosch Service
1921 the first Bosch Service opened in
Hamburg, Germany. Today, the Bosch
Service workshop organization has
grown to more than 15,000 partners in
over 140 countries.
Thus Bosch Service is the largest
independent workshop organization in
the world.
The Bosch Service garage network
includes the following concepts:
Bosch Car Service.
Top Service for all makes
Bosch Diesel Center
The specialist for all
diesel systems
Bosch Diesel Service
The specialist for all mechanical
diesel systems
Bosch Maintenance Module
High quality Bosch spare parts
and maintenance service.
Bosch Car Service ——
"All makes, bumper to bumper"
Main Car Service Items
Bosch supports workshops to adapt rapid car technological
innovation by providing car spare parts, diagnosis equipment,
professional car repair knowledge and services, ensuring
workshops with stable development of business in the future.
Car Wash
Car Beauty & Decoration
Repair & Maintenance
Quick-repair & Diagnosis
gnosis
Circuit & Air-conditioner
itioner
Chassis & Tyres
Second-hand car
Engine
Insurance
Body painting
The Advanta
ge
of FRC BCS
Full service
repair statio
n:
Supply compl
ete spare pa
rts,tools,equi
and technolo
pment
gy support.
Provide prof
essional wor
kshop planni
scheme for
ng
the franchis
ees:
workshop an
d equipment
planning , pl
dealer manag
ane layout,
ement system
and product
classification
managemen
t
High turnov
er:
attract new
customers,ex
pand the pu
power,includ
rchasing
ing company
customers an
teams.
d brand
High profit:
Wide range of
managemen
t support to
work efficienc
improv
y.
e
High-end im
age:
Widening th
e gap with lo
cal
competitors
05
Franchise Bosch Car Service
Liu Xing
Bosch Car Service
Beijing Flagship Workshop Manager
»
Bosch Car Service Beijing Flagship Workshop is the
first workshop in Asia-pacific area, located in
Beijing Economic and Technical Development Zone
(Yi Zhuang)
Our customers receive a high level of service from a
team that cars as we really get to know our
customers. There are also considerable savings on
dealership repair bills.
Zhang Jiping
Bosch Car Service
Chengdu Flagship Workshop Manager
»
Bosch Car Service Chengdu Flagship Workshop
is the second workshop in Asia-pacific area,
located in Qingyang Industrial Park, Qingyang
District, Chengdu.
Bosch Car Service Flagship Workshop
Flagship Bosch Car Service Workshop is a comprehensive car repair enterprise with
all types and ranges of qualifications, integrating test, maintenance, repair, parts
sales, insurance service and car beauty, providing drivers with quality commodity and
services.
Branding and
Marketing Support
Bosch is well-known in the world for her
innovative technology and is the cooperative
partner with nearly all the car manufacturers.
With over 100 years of experience and strength
in car technology, Bosch automotive aftermarket
provides innovative, reliable, and high quality
car parts to workshops and car users. The new
franchise network will offer car services at the
same unique and top-level standard of quality
across the country. Supported by Bosch's
strong automotive technologies, Franchise
Bosch Car Service will devote to providing high
quality services for automotive aftermarket to
each car owner.
07
Franchise Bosch Car Service
博世车联特许加盟总部微信
Video Website
Our modern and user-friendly website helps drive new business
Eye-catching advertising and poster
Digital communication using fun
and helpful apps
Public Relationship Strategy
Maintenance of relationships with local medias:
Franchising businesses are obliged to maintain their
relationships with local medias and exchange information
with Bosch Periodically
Marketing Activity Support
We will make the most of potential digital
application to construct customer consciousness
and promote new business development,
including:
Apps on Smart Phone
Video Website
Establishment of templates for
personalized website
Online Appointment tTools
Wechat Platform
E-commerce Platform
▲ ▲ ▲
▲
▲ ▲ ▲
Large-scale public relationship events:
All large-scale public relationship events which involve
communications with medias and have social impacts
shall be reported to Bosch three months in advance;
professional consultants will be appointed by Bosch to
take part in the preparation for preliminary preparation
and provide on-scene guidance and assistance.
Publication of Advertorial:
Advertorial related to Bosch Car Service brand shall be
approved by Bosch before publication. Bosch will
provide franchisees with templates for advertorial
▲
▲ ▲ ▲ ▲ ▲ ▲ ▲
National Newspaper & Magazine Publication
Outdoor Billboard, LED Ad.
share market promotion activities with
strategic cooperative partners
Direct Mail Ad. Service
Easy-operated network page
Commerce Television
Franchisee Exchange Activity
Industry Exhibition
Industry Association Activity
Car Owner Exchange Activity
▲
New Media Experience
▲ ▲ ▲
Advertisement plan is reasonably formulated according to media
consumption habit of targeted customers. It lays foundation for
franchisee's business development. Television advertising, print
media, outdoor media and digital new media together help to
achieve expected publication effect.
One-Stop Workshop Establishment Proposals
According to requirements of Bosch Car Service Franchising businesses, support
and guidance are provided ranging from location picking to the preparation before
opening
▲
Location picking: tools are provided to franchisees to assess whether potential
locations are suitable for infrastructure and whether marketing requirements
could be met.
▲
Proposals about the initial layout based on service process to final reconstruction
plans are provided. One-stop services are provided for workshops' daily operation
and equipment required by Bosch, including layout and installment of equipment
and initial training.
▲
Design standard guideline handbook: including requirements for space arrangement
of workshops, fitment materials, furniture styles, the interior and exterior usage of
Bosch signage and color, etc.
▲
Proposals for personnel in accordance with workshop scale and business structure
Business Partners
Car-O-Liner was founded on the promise to
deliver superior and innovative solutions to the
market. Car-O-Liner runs operations of its own
in Sweden, Norway, the USA, the UK,France,
Germany and China and sells through local
distributors in more than 70 countries. Over55
000 Car-O-Liner Collision Repair Systems are
in use worldwide. Car-O-Liner is recognized for
leadership in the marketplace by continuously
delivering products so excellent in their
quality, and service so outstanding in its
responsiveness, to guarantee us as the only
choice. Hence, we are confident to deliver our
Vision, “Our solutions - the only choice for your
safety”.
Bosch Automotive Service Solution is a newly established business
unit of Bosch Automotive Aftermarket, which integrates the former
SPX Automotive Service Solutions and Bosch diagnostic business.
The new business unit provides not only vehicle workshops with
diagnostic equipments and services for both passenger cars and
commercial vehicles, but also holistic service solutions for vehicle
manufacturers.
The establishment of Bosch Automotive Service Solutions
business unit makes Bosch Automotive Aftermarket a fully
integrated supplier of solutions in diagnostic and repair business
and strengthens its market position. With our extensive product
range and improved service solutions, Bosch Automotive
Aftermarket will be able to support car manufacturers, vehicle
workshops and vocational schools to meet the rapid growing
market demands.
09
Franchise Bosch Car Service
Technical and Service Training System
Bosch benefits from top-level standard in diagnosis
equipment and long-run leading of Bosch Car
Service Concept. Accordingly, Bosch grasps
comprehensive information about automotive
aftermarket.
Meanwhile, Bosch will successively open 30-plus
technical training courses and 20-plus management
training course that are designed for China
automotive aftermarket in next three years, which is
customer-oriented, more closely centered car
services and broader service network.
In 2015, we will further strengthen cooperation with
cooperative partners and provide customers with
new services, such as online training based on
network, online technical seminar, personnel
technical level certification and repair technical
hotline services, etc.
We believe that Bosch Car Service training system
will further support Franchisees to improve repair
technical capacity, promote service level, and
facilitate business development.
Car Repair Basic Knowledge
Bosch Senior
Technician
Equipment Use & Application
System Diagnosis
Bosch Technician
Bosch Senior Staff
Bosch Intermediate Staff
Workshop Operation Management
Service Process
Workshop Management System Operation
Bosch Primary Staff
Spare Parts Solutions and
Business Partner
With the position of "all makes, bumper to bumper", the
maintenance qualification requested by Bosch Car Service
Franchisee should be first-type or second-type. In other words,
the franchisee can repair all malfunctions for all passenger
vehicles. Bosch Car Service Franchisee plans to provide
consumers with all services including engine, chassis, electronics
and electrical, car body. In addition to its own products, Bosch
and many famous cooperative partners deliver services to
franchisees directly or through dealers.
Bosch Car Service franchising business parts
solutions mainly have the following five aspects:
▲
▲
professional team and management process integrating
quality parts and supplier resources
Provide standard car model database and parts
application information
Provide convenient parts platform to realize online
purchasing of parts
Manage supplier service level
Support franchisee in parts marketing and management
High quality parts lay solid foundation for good maintenance service. Except for
high-quality Bosch parts, many famous parts suppliers are also cooperated with Bosch,
providing BCS franchisees with excellent parts resources.
▲
High quality spare parts from Bosch
▲ ▲
Lubricating
Generator
Spark plug
Wiper
oil
EFI(with sensor)
Bulb
Brake
Battery
Filter
Antifreeze
Horn
High quality spare parts from partner Engine:
Engine
engine parts,Timing(Water pump),Belt,
engine refrigerant(condenser,fan),Exhaust
Chassis
suspension (shock absorption), steering, gearbox, oil, tires,
tire repair, wheel hub bearing...
Electrical appliances
HVAC system (condensation), light and signal, electrical accessories
Car body
car body and accessories, glass, paint and excipient
Car beauty and maintenance
Franchise Bosch Car Service
Spare Parts Solution Plan and Partners
Remark: 1) Suppliers' logo sorted by initials, no particular.
2) More branded suppliers is being developed.
11
Parts Platform Introduction
Parts Platform Ordering Process
Parts Platform
Dealer Filter
Price Overview
Dealer Offline
Order
Creation
Order
Confirmation
Pick/Pack
Delivery
Shipment
Workshop
Search
Product
Good Receipt
QQ Chat for Availability Inquiry
Platform Value Proposition:
Workshop Operation Management System (WSMS)
Purchase
Request
Purchase
Receipt
Intelligent and precise dealer filter (Dealers are filtered and narrowed
down based on pre-defined category partnership and delivery circle
for purchase request raised by franchise workshop)
Good
Receipt
Parts application identification (A fuzzy search like "Google/ Baidu"
can be provided for unstructured data source)
Easy-to-use efficient product ordering process and functionality.
Seamless integration with WSMS (focus on business scenarios in
workshop, purchasing process is defined cross systems)
13
Franchise Bosch Car Service
Workshop Management System (WSMS)
WSMS is a system specifically designed by Bosch for the independent automotive aftermarket in China, supporting daily operational business of
workshops with Bosch-standard service provided for customers and elevating operation efficiency of each department in the workshop that includes
information coordination between each department and management analysis of workshop operation. The system connects various database and
customer platforms in order to support franchisees to expand their customer channel and quickly get relevant information in automotive aftermarket.
Functions of WSMS system:
One-stop service for convenience including:
▲
▲
▲ ▲
▲ ▲
Sustainable training system and pre-configuration for each user character
in WSMS system
Standard data configuration (car model, categories of spare parts, etc.)
and flexible configuration of local data
7days*10hr Hotline service and secured Bosch internet server
Connection to other Bosch systems, like TAP (a platform for spare parts,
future appointment platform)
▲
▲
Appointment, ordering progress management, working item and
maintenance, workshop, and resources managemen (technicians
and working bay)
Customer files, customer satisfaction, customer credit and
membership management
Spare parts, stock, suppliers and quotation management
Marketing, promotion, and human resources management
in the workshop
Provide rigorous data structure and various reports and templates
Optional: financial management, multiple workshop associated
management, whole vehicle business, car rental, etc.
▲ ▲
WSMS system will continue to be improved by Bosch in order to elevate its process
efficiency and elaboration management.
Bosch on-site service team
Establishment supporting
team
Service consulting
team
Support for franchisees
to choose locations
Monthly visiting and auditing
Workshops design
Training for
basic service concept
Guidance for
construction and decoration
Instructions for purchasing
and management of spare parts
Equipment formulation
and proposal
Service quality instruction
On-site opening instructions
Marketing instruction
Analysis of monthly
business data
Workshop operation
management instructions
Bosch On-Site Service
Team Introduction
Bosch on-site service team, constituted by experts
with relevant work experience for over 10 years and
professional training by Bosch in automotive
industry, can provide Bosch franchisees with
comprehensive support for workshop's
establishment and operation.
In 2014, there are about 20 people in Bosch service
team. The team will be developed to 60 in 2015 and
will continue to expand to provide relevant service
to franchisees in the future.
In Bosch service team, each sale will serve about 10
franchisees every year in terms of their
establishment and consulting requisition, by
providing each franchisee with professional and
efficient support. Each member of the team will
serve about 15 franchisees every year, guaranteeing
that every franchisee can receive professional
operation instruction and guidelines.
15
Franchise Bosch Car Service
Franchising P
rocess Check
list
Franchise Bosch Car Service
Application Process
Firstly, intention customers apply for Franchise
Bosch Car Service, recruiters will be auditing
according to FRC BCS qualification checklist.
Then, business process assistant and
implementation team review the qualification
checklist. After Franchisees passed with its
qualification checklist, recruiters will inform
AA-AS to purchase equipment and sign FRC
contract. Secondly, recruiters inform
customers of paying Franchising fee, and
AA/PJ-FRC starts to prepare for FRC package,
as well as support Franchisees for workshop
establishment. Thirdly, consultants does
on-site acceptance after Franchisee's workshop
establishment. Then, consultants inform quality
manager to release authorization card to
qualified FRC BCS and the workshop will be
allowed for business opening.
Qualit y cens
orship
Signing fran
chising cont
ract
Franchising
fee suppor t
Provision of
franchising se
rvice package
Suppor t for
establishmen
t of worksho
ps
Establishmen
t censorship
Issuance of
authorizatio
n certificate
Franchise Bosch Car Service
Shaping the future
Winning in China
17
博世车联特许加盟总部微信
博世汽车技术服务（北京）有限公司
地址：北京市北京经济技术开发区荣昌东街7号A1幢101-102单元
Email：info-bcs@cn.bosch.com
加盟热线：400 000 5109
www.boschcarservice.com.cn