BOSCH GROUP IN INDIA
Role of consultants
Caroline Syversen 1437
Pawet Milewski 1508
Shivam Tokhi 1576
Vincent van der Holst 1616
Sofia Rebelo Santos 10893
NEW THREATS AND OPPORTUNITIES
IN THE COMPETITIVE ENVIRONMENT
NEW THREATS AND OPPORTUNITIES
IN THE COMPETITIVE ENVIRONMENT
• Maintenance
leadership
of
innovation
AND
cost
• “Innovations melt away", lots of competitors
• Time and efficiency are not to be wasted
• Well-working structures provide the foundation
NEW THREATS AND OPPORTUNITIES
IN THE COMPETITIVE ENVIRONMENT
• Possibility to look at the global market as one market
• Sourcing products from units that were most productive and offer
them in markets that were most profitable is easily possible
• Investment
standards
growth
through
reduced
uncertainity
• Small divisions can directly report and get appreciation
• Strategic independence for the division
and
quality
NEW THREATS AND OPPORTUNITIES
IN THE COMPETITIVE ENVIRONMENT
• Customisation: simple tasks have become very complicated
• Higher coordination and organizational costs
• Time loss because of confusion and conflict resolution
• bonds between divisions in India have weakened after verticalization
 Missing identity
 switching between division is more difficult
• Indian operations get overruled by international management and
potential is overlooked ("voice of the region")
SUGGESTIONS AND ALTERNATIVES
SUGGESTIONS AND ALTERNATIVES
• Concerns with communication and loss of identity
• Autonomy and independence
• Create meetings
• Conflict due to every division having access to financial data
• Benefits of working together
• Problems if they don´t function as a group
• The voice of the region getting lost
• Study the market
• To keep updated
SUGGESTIONS AND ALTERNATIVES
• Verticalization process:
 Resentment across Bosch companies in India
• Managers slightly more decision-making power
• Communication
Intruded into human resource decisions
• Intergrate into each of the organizations
structures
• Cooperate with people from the concerned
organization
QUESTION TIME!
QUESTION TIME!
• Do you think the verticalization of the Bosch group affected
the Indian subsidiary of Bosch in a positive way?
• What decisions should Bosch in India make to sustain their
competitive advantage?
THANK YOU FOR
YOUR ATTENTION!