Placement Year Opportunity: Student Marketing Positions- Power Tools
Bosch is the world's largest manufacturer of Power Tools. We are leading innovators in this field
offering an extensive range of Power Tools for professional and DIY users. The Power Tools division is
responsible for the sales, marketing and distribution of its eponymous brands for both professionals
and DIY-ers, alongside products marketed under the Dremel and Skil brands. Its newest brand CST/
berger supplies measuring tools to the construction and surveying industries.
The Power Tools division has a number of opportunities within its different business areas.
Each position is unique, with each being responsible for different products and brands, as well
as having different responsibilities.
To work within our Power Tools team you should fit the following criteria:
 You will currently be studying for a degree level qualification in Business Studies
(Preferably focused on Marketing)
 Attention to detail is crucial, as well as Initiative, creativity and an ability to keep to deadlines
 You will be able to demonstrate excellent communication skills both verbal and written
 You will be organised, have the ability to analyse data and multitask effectively
 Flexible, well organised and willing to undertake a wide variety of tasks
 Willing to travel and stay away for events in the UK
 You may be required on occasion to work weekends to attend a show or customer event
 A keen interest in Bosch Power Tools products
 You will be proficient in Microsoft Word, Excel and PowerPoint & be able to learn new systems quickly
Details of the different job roles are outlined on the next page. Please specify in your cover
letter which position you are interested in and why, quoting the relevant reference number.
Reference Numbers
PTS1- Dremel Marketing Assistant/Power Tool Marketing Assistant (2 Positions)
PTS2- Publicity Marketing Assistant
PTS3- Blue Professional Marketing Assistant
PTS4- Accessories Marketing Assistant (2 Positions)
PTS5- Trade Marketing Assistant
PTS6- Measuring Tools Marketing Assistant
PTS7- Sales and Marketing Assistant (2 Positions)
PTS8- Bosch DIY Product Marketing Assistant
PTS9- Bosch DIY Online Marketing Assistant
PTS10- Bosch Lawn and Garden Product Marketing Assistant
To apply please send your CV and Covering Letter to opportunities.denham@uk.Bosch.com
Application Closing Date- 31st March 2013
Job Descriptions
Dremel Marketing Assistant/Power Tool Marketing Assistant (2 Positions)
This role will equip you with insights into business processes, marketing strategy, planning and
execution. You will have the opportunity to develop practical skills communicating with customers,
clients and end-users.
Your Responsibilities May Include:
 Organising and taking part in events
 Becoming a Dremel “Champion”, with an excellent grasp of products
 Conducting competitor analysis, preparing sales figures for reports and presentations and maintaining
the Dremel Facebook page
 Liaising with internal and external departments, agencies and end-users
 Working closely with Sales force and customers
 Product launches
 Undertake project tasks for the Power Tools division
Publicity Marketing Assistant
This role will give you experience assisting the Publicity Manager with the organisation of a variety
of events and public relations for Bosch Professional power tools.
Your responsibilities May Include:
 Assisting in the organisation and execution of conferences, exhibitions and brand events
 Controlling the digital image Library, providing Power Tools images, logos and movies to customers
and suppliers as required. Updating quarterly promotional images
 Assisting with PR programme: Managing press cuttings archive and distribution of press samples to
journalists. Fulfilling reporting requirements to central business unit
 Controlling and reporting of sales force budget expenditures via SAP system and accurate
spreadsheet management
 Involvement in e-marketing programme and social media activity
 Supervision of office bulletin boards to keep office updated with activities
Blue Professional Marketing Assistant
In this position you will work closely with the Brand and Product managers in the Professional (Blue)
product range of Bosch Power Tools.
Your responsibilities May Include:
 Supporting Brand and project managers with daily tasks and projects
 Working closely with the publicity team to plan and execute customer events
 Organise quarterly internal sales events
 Working closely with the design studio on bespoke POS and promotional projects
 Distribution of quarterly promotional material to sales force and dealer communication packs to over
900 customers
 Provide key liaison role between customers, marketing and sales team
Accessories Marketing Assistant (2 Positions)
In this role you will support the PT Accessories Marketing and Sales teams.
Your responsibilities May Include:
 Generating reports to monitor and increase sales turnover
 Creating Quarterly Sales Brief packages to communicate new products and promotions
 Coordinating end user campaigns (mailing, e-shot) including design
 Generating competitor comparisons and top seller tools for Accessory product segments
 Coordinating contents input for Extranet site with relevant departments
 Proof reading of dealer/end user communications & Supporting creation of POS material
 Special projects for specific channels/product segments
Trade Marketing Assistant
This position will give you experience supporting the Trade Marketing Manager and Sales Director.
Your responsibilities May Include:
 Design of promotional leaflets & carrying out monthly reports
 Participating in sales meetings/conferences
 Implementing display and Point of Sales concepts
 Visiting customers with sales representatives
 Key liaison role between customers, suppliers and sales team
 Assisting in the merchandising of new in-store display stands
 Preparing presentations
 Sales performance analysis
Measuring Tools Marketing Assistant
In this position you will take part in brand, marketing and PR activities for the Measuring Tools business
unit within Bosch Power Tools.
Your responsibilities May Include:
 Supporting the Brand manager with daily tasks and projects
 Compiling reports and creating charts form SAP in PowerPoint and Excel
 Support of publicity activities from press releases to articles published in magazines and liaising with
Media and agencies, thus increasing brand awareness
 Target tracking, competitor audits, market analysis, compiling various reports
Bosch DIY Online Marketing Assistant
In this position you will provide marketing support to the Online Manager with day to day activities.
Your responsibilities May Include:
 Creation of monthly editorial plan for social media platforms
 Content and community management for Facebook and Twitter
 Actively support online campaigns
 Creation and rollout of product presentation for online dealers
 Proactively support online partners with customised content and online support
 Monthly reporting of online statistics and actively analysing for improvement
 Helping organise events such as trade shows and dealer days
Sales and Marketing Assistant (2 Positions)
This position will give you the opportunity to assist the National Account Managers in their roles with
the Sales and Marketing of the Power Tools Brand.
Your responsibilities May Include:
 Produce sales reports and market analysis
 Organise and present at customer road shows
 Conduct competitor analysis, product comparisons and price tracking
 Involvement in business planning and promotional campaign activities
 Creating and organising in-store promotions
 Assess market trends through data analysis
 Coordination and distribution of product samples, images and publicity items
 Work alongside the design studio to produce and organise artwork for customer catalogues
Bosch DIY Product Marketing Assistant
In this position you will provide marketing support for to the Product Manager with day to day activities.
Your responsibilities May Include:
 Providing briefs and obtaining quotes from creative agencies for artwork and display production
 Liaising with merchandisers to ensure promotions and sales literature are received by retail outlets
 Supporting the brand manager in tracking and maintaining the communication budget
 Proof-reading of advertising materials
 Assisting with product queries
 Helping to organise events such as trade shows and dealer days
 Assist with organising projects internally and externally such as POS and advertising materials
Bosch Lawn and Garden Product Marketing Assistant
In this position you will provide marketing support for to the Product Manager within the Lawn and
Garden division on Bosch Power Tools with day to day activities.
Your responsibilities May Include:
 Providing briefs and obtaining quotes from creative agencies for artwork & display production
 Liaising with merchandisers to ensure promotions and sales literature are received by retail outlets
 Supporting the brand manager in tracking and maintaining the communication budget
 Proof-reading of advertising materials and manage the approval process throughout other
departments
 Assisting with product queries
 Helping to organise events such as trade shows and dealer days
 Assist with organising projects internally and externally such as POS and advertising materials