April 17, 2015 Consumer Goods Starbucks Corp. Ticker: SBUX Recommendation: Outperform Current Price: $48.17 Price Target: $50.31 Investment Thesis Key Statistics 52 Week Price Range 50-Day Moving Average Same store growth and the continued opening of new stores will drive revenue growth in the coming years Expansion into emerging markets has exposed Starbucks to significant growth in China and India where the company has downside protection through its tea business The purchase of remaining stake of Starbucks Japan will boost revenue as well as allow the company to freely control and define the Starbucks experience An enhanced food menu and newly introduced mobile ordering system will build customer loyalty and attract customers to stores beyond peak morning selling hours $33.97 - $49.60 $47.26 Estimated Beta 0.97 Dividend Yield 1.40% Market Capitalization $72.24B 3-Year Revenue CAGR 12.02% Trading Statistics Diluted Shares Outstanding Average Volume (3-Month) Institutional Ownership Insider Ownership EV/EBITDA (LTM) Five-Year Stock Chart 1.52B 9.49MM 350,000,000 $50.00 73.91% 2.69% 19.9x Margins and Ratios 300,000,000 $40.00 250,000,000 200,000,000 $30.00 150,000,000 $20.00 Gross Margin (LTM) 58.30% EBITDA Margin (LTM) 21.42% Net Margin (LTM) 12.57% Debt to Enterprise Value 400,000,000 $60.00 100,000,000 $10.00 50,000,000 $0.00 Apr-10 0 Nov-10 0.03x Jun-11 Volume Jan-12 Aug-12 Adjusted Close Mar-13 Oct-13 50-Day Avg May-14 Dec-14 200-Day Avg Covering Analysts: Hayden Conrad - haydenc@uoregon.edu John Roskos - jroskos@uoregon.edu 1 University of Oregon Investment Group University of Oregon Investment Group Figure 1: The Starbucks Experience Business Overview Founded in 1985, Starbucks Corporation is the world’s leading coffee roaster, marketer and retailer of coffee. The company operates in 65 countries through both company-owned and licensed stores. Through the company stores, Starbucks sells roasted and handcrafted coffees and teas, along with gourmet food items and other types of drinks. In addition to the Starbucks Coffee brand, the company also sells products under the Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos brands. The business continues to grow, having its best ever holiday season in 2014 with 1 in 7 Americans receiving a Starbucks gift card. Americas – 73% Source: Starbucks Figure 2: Starbucks Revenue Composition by Region As Starbucks’ most developed segment, this consists of the company’s operations in the U.S., Canada, and Latin America. Revenues from the segment totaled $11B, with 91.3% coming from company-operated stores, 8.3% from licensed stores, and 0.4% coming from consumer packaged goods and foodservice. For the company-owned stores in the segment, same store sales increased by 7%, while 404 net new licensed stores were opened in 2013. Europe, Middle East and Africa (EMEA) – 8% With less of a foothold in these regions, Starbucks has turned to licensed stores for an increasing portion of its revenues. For the year ended 2013, 16.4% of revenue came from these stores, with 129 net new store openings. China/Asia Pacific (CAP) – 7% Revenue from this segment increased 23% in 2013 thanks to the opening of 250 net new company-owned stores and a 7% increase in same store sales. In addition, 492 net new licensed stores were opened, now making up 23.9% of segment revenue. Previously, Starbucks Japan had been a joint venture but within the next quarter, Starbucks will have complete ownership. The company still has joint ventures in China and Korea. As of September 2014, 76.1% of the segment revenue originated from company-owned stores, but this is increasing as Starbucks is shifting away from licensing and JVs as it builds its understanding of the region. Source: SEC Filings Figure 3: Revenue Growth ($ in millions) Channel Development – 9% This segment is mostly driven by consumer packaged goods, making up 76.2% of revenue, with the other 23.8% coming from foodservice. The most recent products to be added to this segment are Starbucks Coffee Keurig K-Cups, helping drive the 10% segment revenue growth in the first quarter of 2015. These K-Cups have seen a recent expansion in grocery stores as Starbucks and Keurig Green Mountain continue to invest in their successful partnership. 40000 35000 All Other Segments – 3% 30000 This segment includes all other non-reportable business segments, consisting of Teavana, Seattle’s Best Coffee, Evolution Fresh, and the company’s Digital Ventures business. This segment expanded more than 25% last year through the acquisition of Teavana, adding revenues of nearly $100MM. 25000 20000 15000 10000 Kraft Arbitration Settlement 5000 0 Source: UOIG Projections In 2013, Starbucks was ordered to pay $2.8B to Kraft Foods after terminating a business partnership three years early. Starbucks had offered to buy Kraft out of the partnership early in 2010 for $750MM after accusing of Kraft of failing to promote their products, but Kraft refused. Starbucks then ended the agreement UOIG 2 University of Oregon Investment Group Figure 4: U.S. Coffee Consumption Per Capita (lbs) anyway in 2011, to which Kraft filed for arbitration. To help finance this expense, Starbucks issued a total of $750MM in senior notes to the public. Industry 10.2 10 Overview 9.8 During the 2008 recession, the coffee shop and coffee production industries were hit hard as consumer confidence plummeted. Starbucks was hit especially hard as consumers eliminated premium food and beverages from their budgets. Since then however, people have returned to work and demand for coffee and other convenient snacks has increased. Coffee consumption has also been shifting to more elaborate espresso style drinks as well as single cup brewing systems. The convenience from single cup home brewing systems has made coffee more popular and has helped drive coffee production. 9.6 9.4 9.2 9 8.8 8.6 Source: IBISWorld Macro factors Figure 5: Starbucks K-Cups Consumer spending and the consumer confidence index are the two most important economic factors driving industry revenue. This is especially important for the more premium coffee roasters and shops such as Starbucks, which is a luxury to many. With that, an increase in consumer spending increases luxury good consumption, with more consumers stopping by Starbucks for their morning buzz. Likewise, as the unemployment rate continues to drop, an increasing number of people will be drinking coffee on their morning commute. This has caused per capita coffee consumption to increase by 1.3% each year from 2009 to 2014, and is expected to increase by about 0.5% each year until 2019. Competition Competition for stores is comes from two different types of companies. The main type of competition stores face is from other established chains, such as Dunkin Donuts and Dutch Bros. These stores have brand equity and thus have a consumer following in the same way that Starbucks does. thecoffeedoge.com Figure 6: World Price of Coffee ($ per lb) $2.50 $2.00 The other main type of competition in the industry is from local coffee roasters and shops. Many consumers prefer to support local companies and not multinationals such as Starbucks and thus choose to support the smaller shops. However, because the consumer bases for these companies have distinct preferences, pricing pressure is not as prevalent for traditional coffee shops. Companies instead compete on their sense of environment. McDonald’s has also entered into the coffee business, advertising their mornings brews as a cheaper alternative to the more established coffee houses. According to IBISWorld, the most important key factor to success in this industry is having a clear market position. Each of the major coffee chains has differentiated itself from the competition in order to attract customers in one way or another. Controlling costs is also key as margins are low within the industry, with the average profit margin being estimated at 5.9%. $1.50 $1.00 $0.50 $0.00 Source: IBISWorld Competition within the industry is high and increasing, with many innovations occurring in the home brewing market. Keurig K-Cups and Nespresso machines have become extremely popular as people elect to invest in a machine that will be less expensive in the long run. These machines offer greater quality coffee that can compete with coffee shops as a cheaper alternative. Competition from nontraditional coffee shops is also increasing, as fast food chains see the coffee and breakfast food industry as being very lucrative and can advertise themselves as a cheaper alternative. UOIG 3 University of Oregon Investment Group Figure 7: U.S. Consumer Confidence Index 120 100 80 60 40 The barriers to entry are low in the coffee shop industry, as it does not take much to open a store. A large portion of the industry is made up of small, independent shops. However, the coffee roasting industry is much harder to enter, as economies of scale are key to keep production costs low. Pricing is key as people chop for coffee grounds, because they are brewing their coffee at home to save money. Thus, it is easy for the large roasters such as Starbucks and Dunkin Donuts to maintain their market share because newly established roasters will not be able to compete on price. As for the coffee production industry, Starbucks has a much smaller market share at 14.2%. Barriers to entry are much higher, with economies of scale being key. 20 0 Strategic Positioning Source: IBISWorld Figure 8: Inside a Teavana Store The Starbucks Effect As the largest coffee roaster and seller, Starbucks has access to economies of scale that others don’t. As such, it also has the largest market share, with 42.4%. Achieving such a dominant grip on the U.S. and global coffee markets is founded in the company’s focus on the in-store experience. Each brick-and-mortar store is unique, and is designed carefully to reflect the culture of the surrounding area. A report by real estate group Zillow has found that the presence of a Starbucks store increases the value of homes in the surrounding area. The value of homes within a quarter-mile radius of a Starbucks increased in value by 96% compared to 65% of all U.S. homes. The company closes only a fraction of stores each year compared to new store openings. For every 1 store closed globally, 5 new ones are opened. What this signals is a community adoption of Starbucks stores, leading them to become a fixture in each community. Customer Experience Starbucks sells customers not only on their drinks and food, but the in-store experience. Each store is carefully designed to reflect the unique characteristics of the neighborhoods they are in. The company-operated stores are built by sourcing local materials, and employing local craftsmen. Source: aaronleitz.com Figure 9: Starbucks Refreshers The company first began the remodeling and new design process in 2009. Along with enhancing the customer experience, management sought to benefit from strategies that would control costs. The Leed certified stores would: Derive half of the energy consumed from renewable sources Enhance energy efficiency by 25% Install LED bulbs in 100% of stores to cut down on energy costs Business Growth Strategies Be the Employer of Choice Starbucks increasingly places emphasis on treating their employees better than anybody in the business. The company has found that 47% of customers come to Starbucks because they feel a connection with the barista. By investing heavily into healthcare and education for their employees, Starbucks works to ensure that their employees are being taken care of. Further, the company has found that 27% of customers choose Starbucks because of the company’s reputation for fair treatment of employees. Source: greencoffeebreanreviews.com UOIG 4 University of Oregon Investment Group Figure 10: Total Store Count Starbucks recently partnered with Arizona State University to provide 100% coverage for four years to employees seeking an online Bachelor’s degree. This program coupled with Bean Stock, which provides stock options for every single employee, creates an employee experience that separates Starbucks from competition. Strategic Store Expansion Over the next 5 years, the company plans to grow their store count to over 30,000 across all of their current markets. Further, there will be one Starbucks store opening every 6 hours, 24 hours a day every day for the next 5 years. Contrary to the common belief that the company has reached market saturation, the company operates only 2,540 stores across Europe and 4,984 in Asian markets. Compare this to 15,822 stores in the Americas as of 2014, there is ample room for store expansion in foreign markets. Source: UOIG Projections Figure 11: Starbucks Mobile Pay App Over the past two years, Starbucks has seen over 20% revenue growth in the China, Asia Pacific (CAP) segment. China is the fastest growing market globally, with 1,600 stores open in 90 cities. The company anticipates having 3,400 stores in China by 2019 to capitalize on cultural tastes that are shifting towards favoring coffee. Each store is carefully designed to reflect characteristics of the surrounding area. Beyond strictly brick and mortar stores, Starbucks is increasingly opening flexible store formats like drive-through stores and mobile locations. Expanding the CPG Segment CPG (Consumer Packaged Goods) consists of products like K-cup packs and brew-at-home ground coffee bags meant to be consumed outside of Starbucks stores. Only 20% of total coffee consumption happens inside traditional café’s. This leaves 80% of consumers purchasing and consuming coffee outside of brick and mortar stores. CPG products represent a tremendous avenue for sales growth, with K-cup single-serve products leading the way. Starbucks launched their Kcup packs in 2011, and has since sold over 2.3 billion units. Source: UOIG Projections The recent partnership with Tingyi, China’s leading beverage providers, allows Starbucks to sell their ready-to-drink products in the Chinese mainland markets. The company has predicted that this ready-to-drink segment will grow by over 20% in the next three years in China. Customer Loyalty Programs With the release of the Starbucks App across all smart-phone platforms, the company has extended the Starbucks experience into the mobile realm. Through a mobile order and pay system, customers can conveniently order outside of the store can skip the hassle of waiting in line. Figure 12: Channel Development Revenue ($ in Millions) In the U.S. alone, there are over 14 million Starbucks mobile app users, and 8 million mobile payment transactions are processed weekly. During the holiday season, 1 in 7 adults in the U.S. received a Starbuck gift card. The intention of the mobile payment system is to integrate customers into the “My Starbucks Rewards” (MSR) program. MSR members can receive various benefits depending on how many drinks they purchase during a 12-month period. The MSR program provides a competitive advantage, as customers seeking to earn rewards will purchase exclusively from Starbucks. Growing the Food and Teavana Business Source: UOIG Projections UOIG 5 University of Oregon Investment Group Figure 13: Starbucks Food Display Peak sales for Starbucks occur during the morning hours, when coffee consumption is at its highest. To spur growth, Starbucks is enhancing their food and Tea products to attract customers at lunch and evening times. Food sales at breakfast and lunch were up 14% during the fourth quarter of 2014, and Teavana iced teas grew at 40% during the same period. Capturing customers during the lunch hour is crucial to food sales growth, which the company expects to double to $2B by 2019. Management and Employee Relations Howard Schultz – Founder, Chairman, President and CEO Mr. Schultz has been with Starbucks since 1981. Setting out to cultivate an environment that supports workers and customers, Mr. Shultz was behind the implementation of full health coverage for full and part time workers. Mr. Schultz commitment to leadership has been recognized by Fortune Magazine, awarding him with the 2011 Businessperson of the year. Source: agbeat.com Michael Conway – Starbucks Global Channel Development Figure 14: Total Cash Dividends Returned to Shareholders ($ in Millions) $1,800.00 $1,600.00 $1,400.00 Mr. Conway oversees business units like CPG and Licensed Stores management. Prior to Starbucks, Mr. Conway worked for more than 20 years for McNeil Nutritionals which marketed CPG products like Splenda and Campbell Soup. Mr. Conway brings this experience is critical in helping the company expand their CPG business. Mr. Conway holds a Bachelor of Arts degree from Duke University and a Masters degree from the Wharton School of the University of Pennsylvania. $1,200.00 Deveral Maserang – EVP Global Supply Chain $1,000.00 $800.00 $600.00 $400.00 $200.00 $0.00 2012 2013 2014 Mr. Maserang oversees the end-to-end supply chain operations of global distribution and inventory management. Prior to joining Starbucks in 2013, Mr. Maserang worked for more than two decades in supply-chain management of Chiquita Brands. Starbuck’s turnaround in supply chain cost efficiencies can be attributed to Mr. Maserang’s leadership. Source: Starbucks Investor Relations Recent News Starbucks: 99% Ethically Sourced Java – USA Today – 4/10/2015 Figure 15: U.S. Consumer Spending ($ in Billions) By investing more than $70 million in ethically sourcing its coffee, the company makes sure their suppliers meet economic, environmental, and social farming standards. This represents over 400 million pounds of coffee that is ethically sourced. Starbucks College Plan Called Better Than a Wage Hike – CNBC – 4/11/2015 $14,000.00 $12,000.00 $10,000.00 Starbucks partnered with Arizona State University to provide 100% coverage to all employees seeking a 4 year online Bachelor’s degree. So far, 2,000 workers have enrolled in the program. The company expects to spend $250 million or more over the next decade on tuition. $8,000.00 $6,000.00 $4,000.00 $2,000.00 $0.00 Source: IBISWorld UOIG 6 University of Oregon Investment Group Catalysts Figure 16: US Disposable Income Per Capita Upside Expansive new store openings will spur growth in international markets Increasing shelf-presence of Starbucks branded CPG and Ready-ToDrink products will supplement out-of-store sales Growing adoption of Starbucks mobile app users will enhance loyalty and sales By enhancing the current food and Teavana selection, Starbucks will draw customers to stores beyond just peak morning hours Downside Source: Federal Reserve Bank of St. Louis Figure 17: Keurig Green Mountain Coffee Roasters Logo Source: wptz.com Potentially sluggish cultural adoption of coffee in historically Tea dominated Asian markets Highly dependent on the success of CAP and EMEA regions Increases in the costs of Arabica coffee beans could hinder cash flows Opening too many stores could possibly over-saturate the domestic market Comparable Analysis Comparable companies were chosen based off operating in a similar industry to Starbucks, revenue growth rates, international presence, and margins. Size varies among the comparable companies chosen, which in turn drastically affects the multiples and leads to Starbucks trading at a premium. Judging Starbucks strictly by comparable analysis understates the company’s brand equity and story behind the investment. We believe that due to the unique position Starbucks is in, with considerable growth remaining for such a large company, that comparable analysis is a poor measure of value. This leads to the comparable analysis receiving a 10% weighting in the overall valuation. Keurig Green Mountain Inc. (GMCR) – 35% Figure 18: Chipotle Mexican Grill Logo ”Keurig Green Mountain, Inc. produces and sells specialty coffee, coffeemakers, teas, and other beverages in the United States and Canada. It sources, produces, and sells coffee, hot cocoa, teas, and other beverages under various brands in KCup…portion packs. The company was formerly known as Green Mountain Coffee Roasters, Inc. and changed its name to Keurig Green Mountain, Inc. in March 2014. Keurig Green Mountain, Inc. was founded in 1981 and is based in Waterbury, Vermont.” – Yahoo! Finance GMCR received the highest weighting as they are the leading company in the CPG market. Growth outlook is similar to Starbucks, as the company is well positioned to capture the growth of the CPG market. Like Starbucks, GMCR faces similar risks in the fluctuation of green coffee bean prices, and their success is contingent on the expanding international ready-to-drink market. Chipotle Mexican Grill, Inc. (CMG) – 30% Source: brandprofiles.com UOIG 7 University of Oregon Investment Group Figure 19: YUM! Brands Logo “Chipotle Mexican Grill, Inc., together with its subsidiaries, develops and operates fast-casual and fresh Mexican food restaurants. As of February 3, 2015, it operated approximately 1,780 restaurants, including 17 Chipotle restaurants and 9 ShopHouse Southeast Asian Kitchen restaurants. The company was founded in 1993 and is based in Denver, Colorado.” – Yahoo! Finance Chipotle’s margins are the most similar to Starbucks in each category, and is also in a period of rapid store expansion. Revenue growth expectations are in line with Starbucks, as well are EBITDA and EPS growth outlook. Chipotle was weighted lower than GMCR however because it operates in a different industry and is exposed to greater input cost risks. YUM! Brands, Inc – 25% Source: bizjournals.com Figure 20: Dunkin’ Brands Group Logo “YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants. It operates in five segments: YUM China, YUM India, the KFC Division, the Pizza Hut Division, and the Taco Bell Division. The company develops, operates, franchises, and licenses a system of restaurants, which prepare, package, and sell various food items. As of February 4, 2015, it operated approximately 41,000 restaurants in approximately 120 countries and territories.” – Yahoo! Finance YUM! Brands is the closest company to Starbucks in terms of size, and delivers similar profitability margins. The company has a similar global presence, yet does not offer premium quality products like Starbucks. The lower priced products targets a different type of consumer than Starbucks, who are reliant on consumer willingness to spend more for a higher priced coffee. Due to these differences, YUM! Brands was the second lowest weighting, receiving only 25%. Dunkin’ Brands Group, Inc. – 10% Source: prnewswire.com Figure 22: Starbucks Revenue By Segment “Dunkin’ Brands Group, Inc., together with its subsidiaries, develops, franchises, and licenses quick service restaurants under the Dunkin’ Donuts and BaskinRobbins brands worldwide. As of December 27, 2014, the company had approximately 11,310 Dunkin' Donuts points of distribution; and 7,552 BaskinRobbins points of distribution, which are primarily owned and operated by franchisees. It also leases franchised restaurant properties in Canada, as well as office space in Brazil, China, Dubai, and the United Kingdom.” – Yahoo! Finance Dunkin Brands was chosen as a comparable company because they compete with Starbucks coffee products. The company also operates through a franchisor franchisee store system, and has a similar international presence. Margins for Dunkin’ Brands are higher than Starbucks, due to the lower quality inputs, and lead us to weight DNKN 10%. Discounted Cash Flow Analysis Source: UOIG Projections Revenue Model Revenue was broken down by geographic region into company operated and licensed stores. Company operated store revenue was calculated by finding average same store revenue and adding it to average new store revenue. Average UOIG 8 University of Oregon Investment Group revenue was then grown by the projected growth rate and multiplied by the existing store count to find total same store revenue. Existing store count is defined as the number of stores at the end of the previous year, subtracting stores closed throughout the year. Average new store revenue was multiplied by the number of stores opened to find total new store revenue, which was projected by expected number of store openings. For licensed stores, the data available only allowed for an average revenue per store figure, which was then grown by a projected percentage and multiplied by the estimated number of stores to find total licensed store revenue. These were then added up to find total revenue per geographic segment. Channel development and all other segments were projected out using a growth percentage in line with management’s guidance. Each of these revenue segments are expected to slow in growth going into the terminal year. Figure 21: Starbucks Net Margin 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 2011 2013 2015E 2017E 2019E 2021E 2023E Source: UOIG Projections Figure 23: COGS Including Occupancy Costs (% of Revenue) Cost of Goods Sold As management continues to hone cost-saving strategies, COGS are expected to decrease as a percentage of revenue going forward. Although prices of greencoffee beans are anticipated to increase, Starbucks operates six farmer support centers designed to promote best practices and reduce production costs. This combined with favorable transportation costs due to low oil prices will contribute to leaner COGS. COGS will directly reflect management’s push towards including higher margin wine and beer products in stores. The favorable margins for wine and beer will contribute to a decrease in COGS going forward. Store Operating Expenses Operating expenses are projected to decrease as a percentage of revenue as the company develops operating efficiencies. This reflects the historical downward trend. 45.00% 44.00% 43.00% 42.00% 41.00% 40.00% 39.00% 38.00% 2011 2013 2015E 2017E 2019E 2021E 2023E Tax Rate Management guidance stated an expected 2015 tax rate of 31%. Moving forward, tax rate is projected to decrease to a terminal rate of 30.5%. As Starbucks continues to move more into international markets, the company will benefit from favorable foreign tax rates. Source: UOIG Projections Recommendation Figure 24: Final Valuation Final Valuation Intrinsic Valuation Relative Valuation Final implied Price Current Price % Undervalued Implied Price $54.02 $43.24 $52.94 $48.50 9.16% Source: UOIG Projections General and Administrative As Starbucks continues to open a large amount of new stores, General and Administrative is projected to increase as a percentage of revenue until 2019. This captures costs associated with Starbucks partnership with ASU to provide education for all employees, and the increase in company provided Healthcare costs for employees. Weighting 90% 10% Starbucks is in a unique period of their company history. Despite being an established global powerhouse, they are still in the early innings of a period of expansion. The company plans to open 7,300 stores globally over the next 5 years, CPG sales are expected to increase as the ready-to-drink market grows, and supply chain strategies will contribute to higher margins. A 90/10 weighting favoring the intrinsic valuation over the relative valuation sets a price target of $52.94. It is recommended that SBUX will outperform and should be added to Svigals, Tall Firs, and DADCO portfolios. UOIG 9 April 17, 2015 University of Oregon Investment Group Appendix 1 – Relative Valuation Comparables Analysis SBUX Starbucks Corporation ($ in millions) Stock Characteristics Current Price Beta Max $683.02 1.81 Min $48.50 0.91 Size Short-Term Debt Long-Term Debt Cash and Cash Equivalent Non-Controlling Interest Preferred Stock Diluted Basic Shares Market Capitalization Enterprise Value 267.00 3,077.00 861.59 66.00 0.00 1,526.00 74,011.00 76,059.40 0.00 0.00 0.00 0.00 0.00 31.51 5,240.32 6,823.95 12.83 1,035.92 629.03 9.72 0.00 133.14 19,718.14 19,053.77 Growth Expectations % Revenue Growth 2015E % Revenue Growth 2016E % EBITDA Growth 2015E % EBITDA Growth 2016E % EPS Growth 2015E % EPS Growth 2016E 17.60% 15.20% 22.49% 18.73% 21.84% 19.91% 6.08% 6.94% 5.04% 8.77% 4.13% 11.23% Profitability Margins Gross Margin EBIT Margin EBITDA Margin Net Margin 72.82% 42.43% 48.51% 23.55% Credit Metrics Interest Expense Debt/EV Leverage Ratio Interest Coverage Ratio Operating Results Revenue Gross Profit EBIT EBITDA Net Income Capital Expenditures Multiples EV/Revenue EV/Gross Profit EV/EBIT EV/EBITDA EV/(EBITDA-Capex) Market Cap/Net Income = P/E Median Weight Avg. $98.28 $270.63 1.23 1.36 GMCR Keurig Green Mountain, Inc. CMG Chipotle Mexican Grill, Inc. YUM YUM! Brands, Inc. DNKN Dunkin' Brands Group, Inc. $48.50 0.91 35.00% $116.54 1.04 30.00% $683.02 1.81 25.00% $80.02 1.41 10.00% $49.26 1.05 74.64 1,040.73 678.21 21.55 0.00 189.22 22,237.57 22,696.28 0.00 2,048.40 0.00 1.70 0.00 1,526.00 74,011.00 76,059.40 21.30 257.18 861.59 12.44 0.00 159.57 18,899.27 18,328.60 0.00 0.00 758.06 0.00 0.00 31.51 20,537.00 19,778.94 267.00 3,077.00 500.00 66.00 0.00 453.00 35,750.76 38,660.76 4.36 1,814.66 242.38 6.99 0.00 106.71 5,240.32 6,823.95 6.33% 12.02% 6.37% 13.32% 9.38% 17.36% 9.67% 12.75% 10.89% 14.40% 11.62% 16.96% 17.33% 15.20% 9.41% 18.73% 10.81% 11.23% 6.21% 15.11% 5.04% 13.55% 4.13% 14.21% 17.60% 15.14% 22.49% 18.37% 21.84% 19.91% 6.45% 8.92% 7.37% 13.09% 11.64% 16.96% 6.08% 6.94% 5.37% 8.77% 7.12% 17.76% 24.52% 15.12% 19.97% 7.91% 32.22% 18.79% 23.13% 11.76% 34.60% 20.30% 25.02% 12.02% 57.00% 15.67% 19.97% 10.81% 38.56% 20.11% 25.58% 12.67% 24.52% 17.47% 20.16% 10.84% 25.88% 15.12% 20.69% 7.91% 72.82% 42.43% 48.51% 23.55% $130.00 0.27 4.48 88.17 $0.00 0.00 0.00 0.00 $37.84 0.05 0.67 11.45 $42.99 0.05 0.81 35.69 $0.00 0.03 0.53 0.00 $11.69 0.02 0.22 88.17 $0.00 0.00 0.00 0.00 $130.00 0.09 1.13 16.91 $63.99 0.27 4.48 6.00 $19,298.93 $11,000.39 $3,024.14 $3,854.00 $2,086.66 $1,543.91 $794.21 $632.25 $383.80 $406.10 $182.27 $27.60 $4,915.55 $1,641.67 $956.61 $1,143.39 $603.45 $345.34 $6,812.61 $2,122.14 $1,213.45 $1,529.40 $792.29 $515.99 $19,298.93 $11,000.39 $3,024.14 $3,854.00 $2,086.66 $1,543.91 $4,999.96 $1,943.15 $1,030.81 $1,280.34 $666.39 $453.73 $4,831.13 $1,340.20 $882.41 $1,006.45 $540.50 $236.94 $14,135.46 $3,907.00 $2,198.26 $2,954.94 $1,514.69 $1,133.39 $794.21 $632.25 $383.80 $406.10 $182.27 $27.60 8.6x 14.8x 25.2x 19.7x 32.9x 38.0x 2.7x 6.9x 17.6x 13.1x 18.0x 23.6x 3.9x 10.3x 17.8x 15.6x 21.7x 28.6x 4.1x 11.3x 19.1x 15.9x 22.6x 30.1x 3.9x 6.9x 25.2x 19.7x 32.9x 35.5x 3.7x 9.4x 17.8x 14.3x 22.2x 28.4x 4.1x 14.8x 22.4x 19.7x 25.7x 38.0x 2.7x 9.9x 17.6x 13.1x 21.2x 23.6x 8.6x 10.8x 17.8x 16.8x 18.0x 28.8x UOIG 10 April 17, 2015 University of Oregon Investment Group Appendix 2 – Discounted Cash Flows Valuation Discounted Cash Flow Analysis ($ in millions) 2015E 2016E Total Revenue $11,700.4 $13,276.8 $14,866.8 $16,447.8 $19,298.9 $22,233.3 $25,083.6 $27,941.4 $30,844.9 $33,155.2 $35,728.2 $38,324.8 $40,750.7 % YoY Growth 9.27% 13.47% 11.98% 10.63% 17.33% 15.20% 12.82% 11.39% 10.39% 7.49% 7.76% 7.27% 6.33% 6.16% Cost of Sales including Occupancy Costs 4,915.5 5,813.3 6,382.3 6,858.8 8,298.5 9,492.4 10,632.7 11,758.7 12,886.3 13,750.2 14,708.1 15,660.0 16,526.7 17,412.3 % Revenue 2011A 2012A 2013A 2014A 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E $43,260.3 42.01% 43.79% 42.93% 41.70% 43.00% 42.69% 42.39% 42.08% 41.78% 41.47% 41.17% 40.86% 40.56% 40.25% Gross Profit $6,784.9 $7,463.5 $8,484.5 $9,589.0 $11,000.4 $12,740.9 $14,450.9 $16,182.7 $17,958.6 $19,405.0 $21,020.1 $22,664.9 $24,224.0 $25,848.0 Gross Margin 57.99% 56.21% 57.07% 58.30% 57.00% 57.31% 57.61% 57.92% 58.22% 58.53% 58.83% 59.14% 59.44% 59.75% 3,594.9 3,918.1 4,286.1 4,638.2 5,403.7 6,163.6 6,884.1 7,590.7 8,293.9 8,823.0 9,408.4 9,985.7 10,504.6 11,031.4 30.72% 29.51% 28.83% 28.20% 28.00% 27.72% 27.44% 27.17% 26.89% 26.61% 26.33% 26.06% 25.78% 25.50% 392.8 407.2 431.8 457.3 584.8 673.7 760.0 846.6 934.6 1,004.6 1,082.6 1,161.2 1,234.7 1,310.8 3.36% 3.07% 2.90% 2.78% 3.03% 3.03% 3.03% 3.03% 3.03% 3.03% 3.03% 3.03% 3.03% 3.03% 523.3 550.3 621.5 709.6 829.9 960.5 1,086.1 1,215.4 1,347.9 1,455.5 1,554.2 1,667.1 1,772.7 1,881.8 4.47% 4.14% 4.18% 4.31% 4.30% 4.32% 4.33% 4.35% 4.37% 4.39% 4.35% 4.35% 4.35% 4.35% 749.3 801.0 937.9 991.3 1,157.9 1,327.8 1,491.1 1,653.2 1,816.4 1,943.3 2,084.1 2,225.0 2,354.5 2,487.5 6.40% 6.03% 6.31% 6.03% 6.00% 5.97% 5.94% 5.92% 5.89% 5.86% 5.83% 5.81% 5.78% 5.75% - - 2,784.10 (20.20) - - - - - - - - - - 0.00% 0.00% 18.73% (.12%) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% $1,524.6 $1,786.9 ($576.9) $2,812.8 $3,024.1 $3,615.4 $4,229.7 $4,876.7 $5,565.8 $6,178.7 $6,890.8 $7,625.8 $8,357.5 $9,136.6 13.03% 13.46% (3.88%) 17.10% 15.67% 16.26% 16.86% 17.45% 18.04% 18.64% 19.29% 19.90% 20.51% 21.12% (203.9) (210.7) (251.4) (268.3) - - - - - - - - - - (1.74%) (1.59%) (1.69%) (1.63%) - - - - - - - - - - Store Operating Expenses % Revenue Other Operating Expenses % Revenue Depreciation and Amortization % Revenue General and Administrative % Revenue Litigation Charge (Credit) % Revenue Earnings Before Interest & Taxes % Revenue (Income) from Equity Investees % Revenue Interest (Income) and Other % Revenue Interest Expense % Revenue Earnings Before Taxes % Revenue Less Taxes (Benefits) Tax Rate Income (Loss) to Noncontrolling Interests (115.9) (94.4) (123.6) (142.7) - - - - - - - - - - (.99%) (.71%) (.83%) (.87%) - - - - - - - - - - 33.3 32.7 28.1 64.1 - - - - - - - - - - .28% .25% .19% .39% - - - - - - - - - - 1,811.1 2,059.3 (230.0) 3,159.7 3,024.1 3,615.4 4,229.7 4,876.7 5,565.8 6,178.7 6,890.8 7,625.8 8,357.5 9,136.6 15.48% 15.51% (1.55%) 19.21% 15.67% 16.26% 16.86% 17.45% 18.04% 18.64% 19.29% 19.90% 20.51% 21.12% 563.1 674.4 (238.7) 1,092.0 937.5 1,118.8 1,306.5 1,503.6 1,713.0 1,898.2 2,113.2 2,334.3 2,553.7 2,786.7 31.09% 32.75% 103.81% 34.56% 31.00% 30.94% 30.89% 30.83% 30.78% 30.72% 30.67% 30.61% 30.56% 30.50% - - - (0.4) - - - - - - - - - - Net Income $1,248.0 $1,384.9 $8.7 $2,067.7 $2,086.7 $2,496.6 $2,923.2 $3,373.1 $3,852.8 $4,280.4 $4,777.6 $5,291.5 $5,803.8 $6,349.9 Net Margin 10.67% 10.43% .06% 12.57% 10.81% 11.23% 11.65% 12.07% 12.49% 12.91% 13.37% 13.81% 14.24% 14.68% Add Back: Depreciation and Amortization 523.3 550.3 621.5 709.6 829.9 960.5 1,086.1 1,215.4 1,347.9 1,455.5 1,554.2 1,667.1 1,772.7 1,881.8 Add Back: Interest Expense*(1-Tax Rate) 22.9 22.0 (1.1) 41.9 - - $1,794.2 $1,957.2 $629.1 $2,819.2 $2,916.5 $3,457.1 $4,009.3 $4,588.5 $5,200.7 $5,735.9 $6,331.8 $6,958.6 $7,576.5 $8,231.7 15.33% 14.74% 4.23% 17.14% 15.11% 15.55% 15.98% 16.42% 16.86% 17.30% 17.72% 18.16% 18.59% 19.03% 1,744.2 2,162.6 2,237.6 2,324.9 3,154.0 3,654.6 4,136.7 4,623.2 5,120.5 5,522.0 5,970.0 6,424.8 6,836.9 7,288.8 14.91% 16.29% 15.05% 14.14% 16.34% 16.44% 16.49% 16.55% 16.60% 16.66% 16.71% 16.76% 16.78% 16.85% Operating Cash Flow % Revenue Current Assets % Revenue Current Liabilities % Revenue Net Working Capital - - - - - - - - 2,075.8 2,209.8 5,377.3 3,038.7 4,118.3 4,722.4 5,297.5 5,867.4 6,439.9 6,882.3 7,373.3 7,862.9 8,304.0 8,574.3 17.74% 16.64% 36.17% 18.47% 21.34% 21.24% 21.12% 21.00% 20.88% 20.76% 20.64% 20.52% 20.38% 19.82% -$331.6 -$47.2 -$3,139.7 -$713.8 -$964.3 -$1,067.8 -$1,160.8 -$1,244.1 -$1,319.4 -$1,360.2 -$1,403.2 -$1,438.1 -$1,467.2 -$1,285.6 % Revenue (2.83%) (.36%) (21.12%) (4.34%) (5.00%) (4.80%) (4.63%) (4.45%) (4.28%) (4.10%) (3.93%) (3.75%) (3.60%) (2.97%) Change in Working Capital (2,453.0) 284.4 (3,092.5) 2,425.9 (250.5) (103.5) (93.0) (83.3) (75.3) (40.8) (43.0) (34.9) (29.0) 531.9 856.2 1,151.2 1,160.9 1,543.9 1,735.4 1,909.1 2,072.3 2,227.7 2,330.1 2,441.4 2,544.3 2,626.2 2,703.8 4.55% 6.45% 7.74% 7.06% 8.00% 7.81% 7.61% 7.42% 7.22% 7.03% 6.83% 6.64% 6.44% 6.25% 55.8 129.1 610.4 - - - - - - - - - - - .48% .97% 4.11% - - - - - - - - - - - $687.5 $1,960.0 Capital Expenditures % Revenue Acquisitions % Revenue Unlevered Free Cash Flow Discounted Free Cash Flow -$767.6 $1,623.1 $1,825.1 $2,193.1 $2,599.5 $3,048.3 $3,446.7 $3,933.4 $4,449.1 $4,979.4 UOIG $1,543.3 $1,622.4 $1,822.7 $2,019.8 $2,214.4 $2,340.9 $2,497.6 $2,641.3 $2,763.7 181.6 11 $5,346.4 $2,774.3 April 17, 2015 University of Oregon Investment Group Appendix 3 – Revenue Model Geographic Revenue 2011A Americas 2012A 2013A 2014A 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 9065.0 9936.0 11000.8 11980.5 13423.0 15416.9 17358.9 19397.4 21529.4 23494.8 25438.3 27330.0 29186.2 30998.8 % Growth 19.91% 9.61% 10.72% 8.91% 12.04% 14.85% 12.60% 11.74% 10.99% 9.13% 8.27% 7.44% 6.79% 6.21% % of Total Revenue 77.48% 74.84% 74.00% 72.84% 69.55% 69.34% 69.20% 69.42% 69.80% 70.86% 71.20% 71.31% 71.62% 71.66% 1046.8 1141.3 1160.0 1294.8 2020.3 2373.0 2703.8 3057.8 3433.9 3440.8 3760.8 4092.2 4326.0 4635.5 16.05% 9.03% 1.64% 11.62% 56.04% 17.45% 13.94% 13.09% 12.30% .20% 9.30% 8.81% 5.71% 7.15% 8.95% 8.60% 7.80% 7.87% 10.47% 10.67% 10.78% 10.94% 11.13% 10.38% 10.53% 10.68% 10.62% 10.72% EMEA % Growth % of Total Revenue China/Asia Pacific % Growth % of Total Revenue Channel Development % Growth % of Total Revenue All Other Segments % Growth % of Total Revenue Total Revenue % Growth 552.3 721.4 917.0 1129.6 1533.87 1912.7 2287.7 2561.7 2781.7 2964.6 3120.1 3332.3 3499.0 3709.4 29.65% 30.62% 27.11% 23.18% 35.79% 24.70% 19.60% 11.98% 8.59% 6.58% 5.24% 6.80% 5.00% 6.01% 4.72% 5.43% 6.17% 6.87% 7.95% 8.60% 9.12% 9.17% 9.02% 8.94% 8.73% 8.69% 8.59% 8.57% 860.5 1273.0 1398.9 1546.0 1700.6 1853.7 2001.9 2142.1 2270.6 2384.1 2503.3 2628.5 2759.9 2897.9 22.58% 47.94% 9.89% 10.52% 10.00% 9.00% 8.00% 7.00% 6.00% 5.00% 5.00% 5.00% 5.00% 5.00% 7.35% 9.59% 9.41% 9.40% 8.81% 8.34% 7.98% 7.67% 7.36% 7.19% 7.01% 6.86% 6.77% 6.70% 175.8 205.1 390.1 496.9 621.1 677.0 731.2 782.4 829.3 870.8 905.6 941.8 979.5 1018.7 22.94% 16.67% 90.20% 27.38% 25.00% 9.00% 8.00% 7.00% 6.00% 5.00% 4.00% 4.00% 4.00% 4.00% 1.50% 1.54% 2.62% 3.02% 3.22% 3.05% 2.92% 2.80% 2.69% 2.63% 2.53% 2.46% 2.40% 2.35% $11,700.4 $13,276.8 $14,866.8 $16,447.8 $19,298.9 $22,233.3 $25,083.6 $27,941.4 $30,844.9 $33,155.2 $35,728.2 $38,324.8 $40,750.7 $43,260.3 9.27% 13.47% 11.98% 10.63% 17.33% 15.20% 12.82% 11.39% 10.39% 7.49% 7.76% 7.27% 6.33% 6.16% UOIG 12 April 17, 2015 University of Oregon Investment Group Appendix 3 – Revenue Model Same Store Sales Sales Dollars in Millions 2011A 2012A 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E Americas $8,700.9 $9,397.0 $10,148.7 $10,862.2 $11,792.0 $13,785.9 $15,727.9 $17,766.4 $19,898.4 $22,096.8 $24,156.8 $26,165.0 $28,137.7 $30,066.8 8.00% 8.00% 7.00% 6.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% Sales Growth Same Store Sales Growth 2014A 626 676 554 737 1765 1704 1796 1891 1989 1878 1859 1834 1800 $7,825.0 $9,657.1 $9,233.3 $9,787.3 $10,524.4 $12,289.7 $13,993.8 $15,790.0 $17,681.1 $19,670.1 $21,547.9 $23,407.4 $25,241.0 $27,041.0 Average Same Store Revenue Per Company Operated Stores - 1.28 1.19 1.22 1.26 1.30 1.34 1.38 1.43 1.47 1.52 1.56 1.61 1.66 % Growth - - -7.22% 2.40% 3.25% 3.22% 3.19% 3.17% 3.14% 3.11% 3.08% 3.06% 3.03% 3.00% Total Licensed Store Revenue - - $915.4 $1,074.9 $1,267.6 $1,496.2 $1,734.1 $1,976.5 $2,217.4 $2,426.8 $2,608.9 $2,757.6 $2,896.7 $3,025.8 Average Same Store Revenue Per Licensed Stores - - 0.17 0.19 0.20 0.21 0.23 0.24 0.25 0.26 0.26 0.26 0.27 0.27 % Growth - - - 9.71% 8.00% 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 1.00% 1.00% EMEA $815.5 $840.0 $840.0 $882.0 $1,220.3 $1,573.0 $1,903.8 $2,257.8 $2,633.9 $2,840.8 $3,160.8 $3,492.2 $3,826.0 $4,135.5 Sales Growth 3.00% - - 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 24.47 - 42 338.34 352.62 330.88 353.95 376.06 206.96 320.02 331.32 333.86 309.46 $3,330.5 Total Company Operated Stores Revenue - 2013A Same Store Sales Growth Total Company Operated Stores Revenue $0.0 $0.0 $840.0 $882.0 $937.5 $1,235.7 $1,509.2 $1,802.7 $2,115.0 $2,267.6 $2,530.5 $2,801.9 $3,079.8 Average Same Store Revenue Per Company Operated Stores - - 1.00 1.10 1.17 1.23 1.30 1.36 1.43 1.38 1.44 1.49 1.54 1.58 % Growth - - - 10.18% 6.00% 5.67% 5.33% 5.00% 4.67% 4.33% 4.00% 3.67% 3.33% 3.00% Total Licensed Store Revenue - - $190.3 $238.4 $282.9 $337.2 $394.6 $455.1 $518.9 $573.2 $630.3 $690.3 $746.3 $805.0 Average Same Store Revenue Per Licensed Stores - - 0.17 0.18 0.19 0.19 0.20 0.20 0.21 0.22 0.22 0.23 0.24 0.24 % Growth - - - 8.23% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% $448.0 $546.6 $628.6 $672.6 $1,155.9 $1,534.7 $1,909.7 $2,183.7 $2,403.7 $2,649.6 $2,805.1 $3,017.3 $3,236.5 $3,446.9 22.00% 15.00% 9.00% 7.00% 6.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 99 82 44 1155.87 378.87 374.94 274.01 220.00 245.92 155.46 212.23 219.23 210.32 $2,929.8 China/Asia Pacific Sales Growth Same Store Sales Growth - Total Company Operated Stores Revenue - - $628.6 $672.6 $903.4 $1,256.0 $1,603.2 $1,848.1 $2,037.5 $2,254.8 $2,380.3 $2,561.1 $2,750.6 Average Same Store Revenue Per Company Operated Stores - - 1.00 0.77 0.80 0.84 1.00 1.08 1.12 1.17 1.18 1.22 1.25 1.29 % Growth - - - -22.22% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% Total Licensed Store Revenue - - $232.2 $245.3 $252.4 $278.8 $306.5 $335.6 $366.2 $394.8 $424.8 $456.2 $485.9 $517.0 Average Same Store Revenue Per Licensed Stores - - 0.08 0.07 0.07 0.07 0.08 0.08 0.08 0.08 0.09 0.09 0.09 0.09 % Growth - - - -9.24% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 11.00% 7.67% 5.33% 6.00% 4.67% 4.33% 4.33% 4.33% 4.33% 4.33% 4.33% 4.33% 4.33% 4.33% Consolidated Growth UOIG 13 April 17, 2015 University of Oregon Investment Group Appendix 3 – Revenue Model Store Count 2011A Americas 2012A 2013A 2014A 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 12305 13598 13493 14191 15822 17453 19084 20715 22346 23744 25026 26191 27239 Company Operated Stores 7574 7802 8078 8395 9493 10472 11450 12429 13408 14246 15015 15714 16343 16903 % Growth - 3.01% 3.54% 3.92% 13.08% 10.31% 9.35% 8.55% 7.87% 6.26% 5.40% 4.66% 4.00% 3.42% 61.55% 60.00% % of Total Stores 28171 57.38% 59.87% 59.16% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% Company Operated Stores Closed - 45 43 46 30 30 30 30 30 30 30 30 30 30 Existing Company Operated Store Count - 7529 7759 8032 8365 9463 10442 11420 12399 13378 14216 14985 15684 16313 Licensed Stores 4731 5796 5415 5796 6329 6981 7634 8286 8938 9498 10010 10476 10896 11268 % Growth - 22.51% (6.57%) 7.04% 9.19% 10.31% 9.35% 8.55% 7.87% 6.26% 5.40% 4.66% 4.00% 3.42% 38.45% 42.62% 40.13% 40.84% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 20 % of Total Stores Net Licensed Stores Opened - 36 21 71 20 20 20 20 20 20 20 20 20 Stores Closed - 81 64 117 50 50 50 50 50 50 50 50 50 50 1869 1969 2140 2540 2940 3340 3740 4140 4440 4740 5040 5290 5540 EMEA 1758 Company Operated Stores % Growth % of Total Stores 855 826 817 1016 1176 1336 1496 1656 1776 1896 2016 2116 2216 - 845 1.18% (3.39%) (1.09%) 24.36% 15.75% 13.61% 11.98% 10.70% 7.25% 6.76% 6.33% 4.96% 4.73% 48.07% 40.00% 45.75% 41.95% 38.18% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% Company Operated Stores Closed - 17 13 24 13 13 13 13 13 13 13 13 13 13 Existing Company Operated Store Count - 828 842 802 804 1003 1163 1323 1483 1643 1763 1883 2003 2103 Licensed Stores % Growth % of Total Stores 1014 1143 1323 1524 1764 2004 2244 2484 2664 2844 3024 3174 3324 - 913 11.06% 12.72% 15.75% 15.19% 15.75% 13.61% 11.98% 10.70% 7.25% 6.76% 6.33% 4.96% 4.73% 51.93% 54.25% 58.05% 61.82% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% Net Licensed Stores Opened - 21 19 17 19 19 19 19 19 19 19 19 19 19 Stores Closed - 38 32 27 32 32 32 32 32 32 32 32 32 32 3294 3882 4624 4984 5344 5704 6064 6424 6724 7024 7324 7574 7824 China/Asia Pacific 2846 Company Operated Stores % Growth % of Total Stores 643 882 1132 1495 1603 1711 1819 1927 2017 2107 2197 2272 2347 - 491 30.96% 37.17% 28.34% 32.08% 7.22% 6.74% 6.31% 5.94% 4.67% 4.46% 4.27% 3.41% 3.30% 17.25% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% - - - - - - - - - 19.52% 22.72% 24.48% Company Operated Stores Closed - 7.00 12.00 14.00 Existing Company Operated Store Count - 484 631 868 Licensed Stores 2355 2651 3000 3492 3489 3741 3993 4245 4497 4707 4917 5127 5302 5477 % Growth - 12.57% 13.16% 16.40% (.09%) 7.22% 6.74% 6.31% 5.94% 4.67% 4.46% 4.27% 3.41% 3.30% 82.75% % of Total Stores 1132 1495 1603 1711 1819 1927 2017 2107 - 2197 2272 80.48% 77.28% 75.52% 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% Net Licensed Stores Opened - 296 349 492 (3.2) 3741 3993 4245 4497 1218 1176 1134 1057 980 Stores Closed - 60 63 48 57 57 57 57 57 57 57 57 57 57 Total Stores 17003 18851 19767 21366 23346 25737 28128 30519 32910 34908 36789.5 38555 40103 41535 .86% 10.87% 4.86% 8.09% 9.27% 10.24% 9.29% 8.50% 7.83% 6.07% 5.39% 4.80% 4.02% 3.57% % Growth UOIG 14 April 17, 2015 University of Oregon Investment Group Appendix 3 – Revenue Model New Store Sales Sales Dollars in Thousands 2011A 2012A 852 2014A 1118 2015E 1631 2016E 1631 2017E 1631 2018E 1631 2019E 1631 2020E 1398.00 2021E 1281.50 2022E 1165.00 2023E 2024E 364 Average Revenue Per New Store 8.5 2.3 2.7 2.2 2.3 2.3 2.3 2.3 2.3 2.3 2.3 2.3 2.3 2.3 Americas Stores Opened 43 233 319 498 700 700 700 700 700 600 550 500 450 400 500.0 EMEA New Store Revenue 539 2013A Americas New Store Revenue 1048.50 932.00 231.3 301.3 320.0 412.8 800.0 800.0 800.0 800.0 800.0 600.0 600.0 600.0 500.0 Average Revenue Per New Store 9.3 30.1 9.4 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 EMEA Stores Opened 25 10 34 207 400 400 400 400 400 300 300 300 250 250 104.3 174.8 288.4 457.0 378.0 378.0 378.0 378.0 378.0 315.0 315.0 315.0 262.5 262.5 1.4 1.1 1.1 0.8 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 250 China/Asia Pacific New Store Revenue Average Revenue Per New Store CAP Stores Opened 73 154 252 540 360 360 360 360 360 300 300 300 250 Total New Stores Opened 141 397 605 1245 1460 1460 1460 1460 1460 1200 1150 1100 950 900 Total New Store Revenue $699.6 $1,015.1 $1,460.5 $1,988.1 $2,809.0 $2,809.0 $2,809.0 $2,809.0 $2,809.0 $2,313.0 $2,196.5 $2,080.0 $1,811.0 $1,694.5 UOIG 15 April 17, 2015 University of Oregon Investment Group Appendix 4 – Working Capital Model Working Capital Model ($ in millions) 2011A 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E Total Revenue $11,700.4 $13,276.8 $14,866.8 $16,447.8 $19,298.9 $22,233.3 $25,083.6 $27,941.4 $30,844.9 $33,155.2 $35,728.2 $38,324.8 $40,750.7 $43,260.3 386.5 12.06 3.30% 965.8 30.13 8.25% 161.5 11.99 1.38% 230.4 1.97% $1,744.2 14.91% 485.9 13.39 3.66% 1,241.5 34.22 9.35% 196.5 12.37 1.48% 238.7 1.80% $2,162.6 16.29% 561.4 13.78 3.78% 1,111.2 27.28 7.47% 287.7 16.45 1.94% 277.3 1.87% $2,237.6 15.05% 631.0 14.00 3.84% 1,090.9 24.21 6.63% 285.6 15.20 1.74% 317.4 1.93% $2,324.9 14.14% 750.1 14.22 3.89% 1,275.3 24.19 6.61% 790.9 15.00 4.10% 337.7 1.75% $3,154.0 16.34% 880.0 14.45 3.96% 1,471.8 24.16 6.62% 913.7 15.00 4.11% 389.1 1.75% $3,654.6 16.44% 1,008.1 14.67 4.02% 1,658.9 24.14 6.61% 1030.8 15.00 4.11% 439.0 1.75% $4,136.7 16.49% 1,139.9 14.89 4.08% 1,846.1 24.12 6.61% 1148.3 15.00 4.11% 489.0 1.75% $4,623.2 16.55% 1,277.1 15.11 4.14% 2,036.0 24.09 6.60% 1267.6 15.00 4.11% 539.8 1.75% $5,120.5 16.60% 1,392.9 15.33 4.20% 2,186.4 24.07 6.59% 1362.5 15.00 4.11% 580.2 1.75% $5,522.0 16.66% 1,522.7 15.56 4.26% 2,353.8 24.05 6.59% 1468.3 15.00 4.11% 625.2 1.75% $5,970.0 16.71% 1,656.7 15.78 4.32% 2,522.4 24.02 6.58% 1575.0 15.00 4.11% 670.7 1.75% $6,424.8 16.76% 1,781.5 16.00 4.37% 2,672.2 24.00 6.56% 1670.1 15.00 4.10% 713.1 1.75% $6,836.9 16.78% 1,909.4 16.11 4.41% 2,844.5 24.00 6.58% 1777.8 15.00 4.11% 757.1 1.75% $7,288.8 16.85% 2,417.0 531.9 55.8 523.3 $2,481.4 $4,225.6 36.12% 2,481.4 856.2 129.1 550.3 $2,916.4 $5,079.0 38.25% 2,916.4 1,151.2 610.4 621.5 $4,056.6 $6,294.2 42.34% 4,056.6 1,160.9 709.6 $4,507.9 $6,832.8 41.54% 4,507.9 1,543.9 829.9 $5,221.9 $8,375.9 43.40% 5,221.9 1,735.4 960.5 $5,996.9 $9,651.4 43.41% 5,996.9 1,909.1 1,086.1 $6,819.9 $10,956.6 43.68% 6,819.9 2,072.3 1,215.4 $7,676.8 $12,300.0 44.02% 7,676.8 2,227.7 1,347.9 $8,556.5 $13,677.0 44.34% 8,556.5 2,330.1 1,455.5 $9,431.1 $14,953.1 45.10% 9,431.1 2,441.4 1,554.2 $10,318.3 $16,288.4 45.59% 10,318.3 2,544.3 1,667.1 $11,195.5 $17,620.3 45.98% 11,195.5 2,626.2 1,772.7 $12,049.0 $18,885.9 46.34% 12,049.0 2,703.8 1,881.8 $12,871.0 $20,159.8 46.60% 540.0 40.10 4.62% 940.9 8.04% 145.6 1.24% 449.3 3.84% $2,075.8 17.74% 398.1 25.06 3.00% 1,133.8 8.54% 167.7 1.26% 510.2 3.84% $2,209.8 16.64% 491.7 28.12 3.31% 2,784.1 18.73% 1,269.3 8.54% 178.5 1.20% 653.7 4.40% $5,377.3 36.17% 533.7 28.40 3.24% 1,514.4 9.21% 196.1 1.19% 794.5 4.83% $3,038.7 18.47% 1,474.4 27.96 7.64% 1,592.2 8.25% 231.6 1.20% 820.2 4.25% $4,118.3 21.34% 1,676.4 27.52 7.54% 1,834.2 8.25% 266.8 1.20% 944.9 4.25% $4,722.4 21.24% 1,861.1 27.08 7.42% 2,069.4 8.25% 301.0 1.20% 1,066.1 4.25% $5,297.5 21.12% 2,039.4 26.64 7.30% 2,305.2 8.25% 335.3 1.20% 1,187.5 4.25% $5,867.4 21.00% 2,214.1 26.20 7.18% 2,544.7 8.25% 370.1 1.20% 1,310.9 4.25% $6,439.9 20.88% 2,340.0 25.76 7.06% 2,735.3 8.25% 397.9 1.20% 1,409.1 4.25% $6,882.3 20.76% 2,478.5 25.32 6.94% 2,947.6 8.25% 428.7 1.20% 1,518.4 4.25% $7,373.3 20.64% 2,612.4 24.88 6.82% 3,161.8 8.25% 459.9 1.20% 1,628.8 4.25% $7,862.9 20.52% 2,721.2 24.44 6.68% 3,361.9 8.25% 489.0 1.20% 1,731.9 4.25% $8,304.0 20.38% 2,844.5 24.00 6.58% 3,471.6 8.03% 441.3 1.02% 1,816.9 4.20% $8,574.3 19.82% Current Assets Accounts Receivable Days Sales Outstanding A/R % of Revenue Inventory Days Inventory Outstanding % of Revenue Prepaid Expenses Days Prepaid Expense Outstanding % of Revenue Deferred Income Taxes % of Revenue Total Current Assets % of Revenue Long Term Assets Net PP&E Beginning Capital Expenditures Acquisitions Depreciation and Amortization Net PP&E Ending Total Current Assets & Net PP&E % of Revenue Current Liabilities Accounts Payable Days Payable Outstanding % of Revenue Accrued Litigation Charges % of Revenue Accrued Liabilities % of Revenue Insurance Reserves % of Revenue Deferred Revenue % of Revenue Total Current Liabilities % of Revenue 2012A 2013A 2014A UOIG 16 April 17, 2015 University of Oregon Investment Group Appendix 5 – Discounted Cash Flow Assumptions Considerations Considerations Discounted Free Cash Flow Assumptions Tax Rate Risk Free Rate 30.50% Terminal Growth Rate 3.00% 1.84% Terminal Value 119,952 Avg. Industry Debt / Equity 0.00% 62,245 Avg. Industry Tax Rate 0.00% 22,240 Current Reinvestment Rate 97.31% Firm Value 84,485 Reinvestment Rate in Year 2020E 15.80% % Debt 2.69% Total Debt 2,048 Implied Return on Capital in Perpetuity 18.98% Cost of Debt 3.28% Net Debt CAPM 7.09% Market Capitalization 82,437 WACC 6.96% Fully Diluted Shares 1,526 Terminal Risk Free Rate 2.49% Implied Price $54.02 Terminal CAPM 7.74% Current Price $48.50 Terminal WACC 7.59% Undervalued 11.38% Beta Market Risk Premium % Equity 0.91 PV of Terminal Value 5.75% Sum of PV Free Cash Flows 191 Beta SE Weighting 1 Year Daily 0.83 0.08 10.00% 3 Year Daily 0.96 0.06 40.00% 5 Year Daily 1.02 0.04 25.00% 3 Year Weekly 0.76 0.14 0.00% 5 Year Weekly 0.88 0.08 10.00% Blended Comp Hamada 0.67 Analysis Company Beta 141.70% Terminal Value as a % of Total 73.7% Implied 2015E EBITDA Multiple 21.9x Implied Multiple in Year 2024E 5.6x Free Cash Flow Growth Rate in Year 2024E 7% Final Valuation Intrinsic Valuation Relative Valuation Final implied Price Current Price % Undervalued Implied Price $54.02 $43.24 $52.94 $48.50 9.16% Weighting 90% 10% 15.00% 0.91 UOIG 17 April 17, 2015 University of Oregon Investment Group Appendix 6 – Sensitivity Analysis Implied Price Undervalued/(Overvalued) Terminal Growth Rate 54 2.0% 2.5% 3.0% 3.5% 4.0% 0 2.3% 2.3% 3.0% 3.8% 0.71 60.10 66.14 73.92 84.31 98.91 1.11 (20.86%) (20.86%) (13.37%) (3.62%) 0.32% 0.81 52.48 56.97 62.57 69.77 79.33 1.01 (11.87%) (11.87%) (2.36%) 10.39% 15.66% 0.91 46.40 49.84 54.02 59.23 65.89 0.91 (0.95%) (0.95%) 11.38% 28.54% 35.85% 1.01 41.45 44.14 47.35 51.25 56.10 1.01 (11.87%) (11.87%) (2.36%) 10.39% 15.66% 1.11 37.35 39.50 42.01 45.02 48.65 1.11 (20.86%) (20.86%) (13.37%) (3.62%) 0.32% Adjusted Beta Adjusted Beta Terminal Growth Rate Implied Price Undervalued/(Overvalued) Terminal Growth Rate Terminal Growth Rate 54 2.0% 2.3% 3.0% 3.8% 4.0% 0 2.3% 2.3% 3.0% 3.8% 4.0% 8.96% $39.45 $40.82 $45.81 $52.76 $55.72 8.96% (15.84%) (15.84%) (5.54%) 8.78% 14.88% 7.96% $42.76 $44.26 $49.72 $57.32 $60.56 7.96% (8.75%) (8.75%) 2.52% 18.19% 24.86% 6.96% $46.40 $48.04 $54.02 $62.34 $65.89 6.96% (0.95%) (0.95%) 11.38% 28.54% 35.85% 5.96% $50.40 $52.20 $58.76 $67.87 $71.76 5.96% 7.63% 7.63% 21.15% 39.95% 47.96% 4.96% $54.81 $56.78 $63.97 $73.98 $78.24 4.96% 17.08% 17.08% 31.91% 52.53% 61.31% WACC WACC 4.0% UOIG 18 University of Oregon Investment Group April 17, 2015 Appendix 6 – Sources BusinessWeek Consumer Reports FactSet Federal Reserve Bank of St. Louis Forbes IBIS World Sec.gov Starbucks Investor Relations Yahoo! Finance UOIG 19