FOR GENERAL RELEASE TO THE PUBLIC
July 14, 2010
VOLUME GROWTH MAINTAINED IN 1H10
Second quarter sales volume increased by 10.7% to 190.4 million unit cases in 2Q10
from 172.0 million unit cases in 2Q09.
Turkey
Turkey Volume
Volume
International Volume
(Unit cases in millions)
Consolidated Volume
(Unit cases in millions)
(Unit cases in millions)
190.4
137.7
172.0
125.3
52.7
4 6 .6
2Q09
2Q10
2Q09
2Q09
2Q10
2Q10
Consolidated sales volume is up by 9.9% to 302.9 million unit cases in 1H10 from 275.6
million unit cases in 1H09. International operations constituted 25.7% of total volume.
Turkey
Turkey Volume
Volume
International Volume
(Unit cases in millions)
Consolidated Volume
(Unit cases in millions)
(Unit cases in millions)
302.9
225.2
275.6
204.3
71.3
1H09
1H10
Coca-Cola Icecek Investor Relations
1H09
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Tel: +90 216 528 4480
77.7
1H09
1H10
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1H10
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Turkey Volume
Turkey Operation’s volume was up by 10.3% to 225.2 million unit cases in 1H10.
Unit case volume in Turkey increased by 9.9% to 137.7 million unit cases in the second
quarter on the back of sustained growth in all major categories.
The growth of sparkling beverages accelerated in the second quarter to high single digits over
2Q09. Sales promotions as well as global and local marketing activities including World Cup
promotions, Lamborghini promotion for Coca-Cola Zero and Fanta Youth Festival assisted
the positive growth trend. In energy drinks, intense promotions and advertisements coupled
with our efforts to increase market penetration helped Burn post strong volume growth.
The still category grew at high teens in the second quarter versus low single digit growth in
the first quarter. Cappy, Nestea and Damla posted strong volume growth. The introduction of
Nestea Mango-Pineapple flavour was aimed at enriching Nestea portfolio in the growing ice
tea category. As an extension of health & wellness trends in the world, we introduced
Doğadan RTD as a new category within the Turkish beverage market at the end of second
quarter by leveraging the strong image of Doğadan brand and its expertise in herbal tea
segment.
Doğadan, non-ready-to-drink (NRTD) tea continued to grow at double digits mainly coming
from black tea segment.
International Volume
International Operations volume was up by 8.9% to 77.7 million unit cases in 1H10.
International volume rose by 12.9% to 52.7 million unit cases in the second quarter,
registering strong improvement in all key markets.
Central Asia region posted growth at high teens in the second quarter versus low single digit
growth in the first quarter. Kazakhstan volume continued to grow due to customized
strategies and improving economic outlook. Azerbaijan posted strong growth performance
due to improvements in route-to-market as well as higher temperatures above seasonal
averages in June. Kyrgyzstan was also able to post volume growth amid the skirmishes in the
country in the second quarter. Coke & Meal campaigns, Fanta Play communications and
growing still beverages helped us register volume growth in all the countries in the region. To
meet increasing consumer demand, we introduced a number of innovations in the second
quarter some of which are; local Buratino and Dushes flavours under Fanta brand, Piko
Tempo, Cappy 200 ml and BonAqua lemon.
Following a slow start in the first quarter due to poor weather conditions and price increases
in 4Q09, sales volume in Pakistan grew at high teens in the second quarter. In the Middle
East, on the back of Coke & Meal and World Cup activations, we focused on growing our
consumer base. Iraq continued its double digit growth in the second quarter owing to
increasing penetration levels and marketing campaigns.
Coca-Cola Icecek Investor Relations
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Tel: +90 216 528 4480
I Fax: +90 216 365 8457
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Company Profile
Coca-Cola İçecek (CCI) is the 6th largest bottler in the Coca-Cola System in terms of sales
volume. CCI’s core business is to produce, sell and distribute sparkling and still beverages of
The Coca-Cola Company (TCCC). CCI employs close to 9,000 people and has operations in
Turkey, Pakistan, Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan, Jordan, Iraq and Syria
as well as exports to Tajikistan.
CCI has a total of 20 plants and offers a wide range of beverages to a consumer base of
approximately 350 million people. In addition to sparkling beverages, the product portfolio
includes juices, waters, sports and energy drinks, tea and iced teas.
CCI’s shares are traded on the Istanbul Stock Exchange under the CCOLA.IS ticker and its
depository receipts are traded on the London Stock Exchange under the CICE.LI ticker.
Contacts
Dr. Deniz Can Yücel
Investor Relations Manager
Tel: +90 216 528 3386
deniz_yucel@cci.com.tr
Coca-Cola Icecek Investor Relations
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Tel: +90 216 528 4480
Orhun Köstem
Chief Financial Officer
Tel: +90 216 528 4432
orhun_kostem@cci.com.tr
I Fax: +90 216 365 8457
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