HERE YOU
WILL FIND
A BUNCH
OF WORK
FOR
PROVOKE
EVOKE &
TOUCH YOUR
SOUL
LTD
graphic design &
art direction
previous Notes
this portfolio
it’s divided into
cases to show YOU a
global view OF THE
solutions i delivered
for each client.
Some of the projects I showcase here are the result of a collaborative process, including copywriters, illustrators...
Look for the green dot for that especific information. And thanks in advance for your attention. ;)
Enjoy!
Brands
CASE...
Description:
If something defines me as a designer,
is that I like projects where I have
complete control over all phases. In
the next pages I show a compilation
of brand design projects that I
delivered for different companies.
Developments in some cases ranging from
the naming, strategic positioning, creative
concept development, art direction based
on simplicity & consistent graphic solutions
to production and implementation.
Every proposal with a common
value: the soul.
Brands
brand image
art direction, graphic
design, illustration,
BRANDING & NAMING
DETAils:
Communications agency strategic
repositioning and image redesign.
A crisp, neutral image near
a subtle role that stands
out for its quality, united
under the same equation:
Loyalty + efficiency = goals.
“Our success is
not because we
are the fastest,
transparent
or efficient.
They choose
us because we
work in their
own team”.
Brands
brand image
art direction, graphic
design, & illustration
DETAils:
Initial design of the brand
Sekodeko, (a subsidiary of
Knauf Spain). A manufacture
of machinery for molding
plaster structures company.
Sustainable raw materials, light,
economical, easy and quick
to assembly, and particularly
versatile. A clean image was
chosen to convey quality and
simplicity from all angles.
Brands
brand image
art direction, graphic
design, illustration,
BRANDING & NAMING
DETAils:
Initial design pepolopez ™
personal brand in order to position
it as a brand of spontaneous and
positive feelings within a clean
and full of small details context.
For it I choosed tangible
resources and a simplyfied,
cool and neutral image.
invitation
Love
art direction, graphic
design & copy
DETAils:
Invitation for a nuptial
celebration party.
The “Train of Life”. Inspired by the
spanish high speed trains (AVE)
constant trips they had in the
beginning of their relationship.
Simulation of the tickets of AVE.
Brands were created ad hoc.
“There are trains that only pass
once in life: All aboard!”.
Knauf
CASE...
DescripTiOn:
Knauf is one of the fastest growing
manufacturers of insulation materials;
their mission is to become the world leader
in energy efficient systems for buildings.
By the creative account supervision of
Knauf, I focused my effort in obtain
an homogenic overall communication,
redesigning the on/off-line strategy and
brand style following their vision.
The last advertising campaign 2012,
or the online and socialmedia design
strategy, books and cataloghes are
some of the projects i managed.
DETAiLS:
Knauf
product campaign
art direction, graphic
design & Illustration
co-art direction:
david martín
copy: Miguel pérez
& míriam alonso
2012 campaign proposal
comunicating the advantages
& benefits of Knauf building.
There are many external
factors that could endanger
the comfort of our place:
“With Knauf, your worries
are less worries”.
Through the use of papercraft wish to convey the
idea that all these threats
are rendered harmless.
Knauf
wellcome pack & guides
art direction, graphic
design & Illustration
copy: míriam alonso
DETAiLS:
Design a pack with two guides, a
style one where answer questions
on the brand application, and
another with distributors
available marketing actions.
The idea is to show the pack as a
motivating object, inciting to touch
it, open it and use it. And at the
same time be helpful and inspiring
for those who need information.
Screenprinted illustration on vinyl
for containing the two volumes
printed on recycled paper.
Editorial brand gift
DETAiLS:
art direction, graphic
design & Illustration
Always a great idea comes
from a big need. From the more
sustainable construction world
comes a really sustainable book
design, clear content, build
lighter, recycled, hand made.
copy: míriam alonso
A complete guide for architects
and builders with relevant and
technical information about
isolation and sustainability,
that demonstrates a better
world can be built togheter, by
all, by Knauf. Free of global
warnings, free of worries.
Whatch the video on the link:
Knauf
Editorial brand gift
art direction, graphic
design & Illustration
copy: míriam alonso
Editorial brand gift
art direction, graphic
design & Illustration
copy: míriam alonso
Fym
CASE...
Description:
tecnical
The company is a leader in Innovation
in the world cement industry, and it
works in the field of manufacturing
cement, concrete, aggregates, mortars,
conglomerates and prefabricated binders.
· Technical product catalogues.
comercial
FYM is the Spanish subsidiary of
Italcementi Group, the fifth largest
cement manufacturer in the world.
· Product launch press campaigns.
· Commercial product catalogues.
DETAiLS:
Fym
product campaign
art direction &
graphic design
copy: Miguel pérez
illustration: santi pérez
They asked me to create a press
advert campaign explaining
the benefits of building with
this Fym components.
The challenge was to comunicate
in one shot the several
applications of the Natural
Hidraulic Limestone NHL.
“An idea, a great idea, is
distinguished from the others
when practice is in addition to
being environmentally friendly.
We present a way of building
that transcends time, not only
for its easy implementation
and integration, but because to
create healthier spaces. Because
we dont invent anything. Is
there. It’s part of us. In our
world, this world ... because:
Everything is part of
the same idea”
Illustration as the best way to
communicate the dreamful idea
of a world made of possibilities.
“...Everything is part of the same idea”.
wellcome Pack & catalogues
art direction, graphic
design, editorial,
illustration & packaging
DETAiLS:
Client asked to build VIP customer
loyalty with a sample of their
more innovative product, TXActive, a concrete additive
with decontaminating and
self-cleaning properties.
What if the content and
container have the same
properties? What if we add the
same additive to the pack?
The solution was a strong frame
moldings based on recycled
cardboard using the additive TXActive on its fibers with a concrete
sample inside, and a commercial
catalogs and other technical
plus various office supplies.
Fym
product catalogues
Fym
art direction, graphic
design & illustration
copy: Miguel pérez
DETAiLS:
Fym is a multinational out
due to a range of high quality
construction and has an R&D
most advanced in its field. Given
these premises, we proceeded to
the creation of the design line of
the product catalogs, both new
releases and existing products.
To achieve that and after a close
communication with the client,
were designed all of them in a
systematic way, both commercial
and technical handbooks.
Making them available to
trade, architects, engineers
and builders, a useful tool with
clear, descriptive and concise
information, capable to highlight
the technological advances of the
product and its specifications.
Enjoy the path
product catalogues
art direction, graphic
design & illustration
copy: Miguel pérez
product catalogues
art direction, graphic
design & illustration
copy: Miguel pérez
CASe...
Description:
Retail Company specialized in the
field of decoration, DIY, gardening
and construction. Store Their
communication is articulated through
promotional benchmarks: birthdays,
seasons, product categories, etc ....
Using the stores as a large communication
support, we leverage the opportunities
that the customer path offers to make
this tour ends up in purchase.
Leroy
Merlín
DETAiLS:
Leroy
Merlín
product campaign
art direction &
graphic design
copy: federico gago
Generate traffic and increase
sales. Buying at Leroy Merlin is a
party where everyone is invited.
“Unlimited imagination. Come
to Leroy Merlin and unleash
your DIY imagination.“
We create an environment
set in the world of dreams
linked to bricolage.
“Da rienda suelta a tu brico-imaginación”.
Leroy
Merlín
GUERRILLA, floor VINIL
& TRÁFfIC CATaLOGue
art direction &
graphic design
copy: federico gago
product campaign
Leroy
Merlín
art direction &
graphic design
copy: federico gago
DETAiLS:
Turn Leroy Merlin store into the
right place for the decoration
of your home at best prices.
Unlimited imagination.
Through the offers, customer
can unleash his imagination.
We create an environment
set in the world of dreams
linked to the decor.
“Decorate is a party you
dont want to miss”.
Leroy
Merlín
TOTEM, DISPLAY & SAMPLER
art direction &
graphic design
copy: federico gago
DETAiLS:
Leroy
Merlín
aniversary campaign
art direction, graphic
design & illustration
copy: federico gago
To celebrate the 20th anniversary
of the company, buying Leroy
Merlin has advantages and
special gifts for customers.
Unlimited imagination.
Taking advantage of the
deals, the customer can
unleash your imagination.
We create an environment
set in the world of dreams
linked to DIY and decorating,
with the anniversary as the
focus of communication.
“A 20th birthday does not happen every day”.
Leroy
Merlín
BILLBOARDS, VINYLS, ALARM
covering & HANGING posters
art direction, graphic
design & illustration
copy: federico gago
Foster’s
Hollywood
CASE...
Values ​​that build branding through
the product and restaurant experience,
generating two lines of communication:
PRODUCT
Leading the “casual dinning” category,
defines itself as an indulgent, fun,
spontaneous and friendly brand.
· Vinculación con el cine.
PROMOTIONS
DescripTiOn:
· Indulgencia.
Foster’s
Hollywood
DIRECt MARKETING
art direction, graphic
design & illustration
copy: federico gago
DETAiLS:
Foster’s positioning as “experts
on the grill” and publicize the
establishment of the area.
“Obey your instincts.” A call
to all the carnivores.
Die cut leaflet to generate
curiosity and appetite.
“You, carnivorous that you have been more than two million years on earth”.
DETAiLS:
Presenting the new entrants
for sharing in an attractive
way and surprising.
Foster’s
Hollywood
INSERT
art direction, graphic
design & illustration
Relaxed appearance with
light tones of color and bread
crumbs illustration resources.
cr
um
bs
copy: federico gago
Choose what you have in common.
Choose natural ingredients,
light, healthy, fun. Choose your
friends and family to enjoy.
Choose to Foster’s share.
a
bre
d
“Choose Foster’s”.
DETAiLS:
Foster’s
Hollywood
Introducing new “star”
grilled meats.
“The Chosen Ones”
insert
art direction &
graphic design
copy: federico gago
Born of fire for take you to
a new flavor dimension.
Powerful illustration and smart
product retouching to excite the
palate of the grilled meat lovers.
“Tongues of fire caressing the tastiest dishes.”
DETAiLS:
Foster’s
Hollywood
Introducing new mini brownies
and dessert menu. Naming
for new mini desserts.
insert & TABLETOP
· Meet the two sides of
the same pleasure.
art direction, graphic
design & illustration
· Sweeties: small delights
your palate will forgive.
copy: federico gago
Powerful and illustration smart
product retouching to bring the
temptation of sweet lovers.
“The suggestion as a evocative of pleasure”.
DELIVERY menu
Foster’s
Hollywood
art direction &
graphic design
copy: federico gago
DETAiLS:
The purpose were to generate
notoriety empowering client’s
brand perception and relocate
“Foster’s experience” to your
own house. Under “experts
on the grill” positioning.
“Satisfy your curiosity
and carnivorous instincts
without leaving home”.
Letter die cutting folded brochure
printed on a heavyweight
matte paper, along with
a fridge magnet clip.
“Your instinct is not
wrong. Listen to it
... and call for us”.
Telefónica
movistar
CASE...
Description:
Mobile calls......................................
Internet ...........................................
Television ........................................
Business response ............................
.............................. Cellular
..................... Laptop / USB
.................. Contents / LCD
....... Blackberry / PDA/ PC
PRODUCT
To communicate them, products
enablers of these services become the
protagonists. The following chart shows
the relationship between the service that
communicates and related products:
SERVICE
Undisputed leader in the
telecommunications industry, it
defines itself as a dynamic, cutting
edge, positive and vital. Their offer
consists mostly from the service.
DETAiLS:
ocio
para los pequeños:
tu música: Muévete a tu ritmo y que todo tu mundo se mueva también contigo.
A publication for the latest
deals and launches of the
different wireline and
wireless services, both for
companies and individuals.
Telefónica
movistar
El móvil para él y para ti, la tranquilidad y la diversión se fusionan para vostros
99 100
Consigue su playpack desde
Sony Ericsson W200i
Sony Ericsson W880i
Bluetooth, Mp3,
Alcatel E801
Mp3
Cámbiate a movistar
y llévate un móvil con MP3 desde
€
0
€
· Restricción de llamadas
· Servicio localízame
· Cobro revertido
· Cámara de fotos y bluetooth
€
La TV para todos:
Ahora, si quieres todo es más fácil… con Telefónica movistar.
59 100
€
Consigue tu trío kit imagenio
ADSL y llamadas gratis por sólo
€
de saldo
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
32
[ADSL + TV + Llamadas]
LA CALIDAD EN BANDA ANCHA
6 meses
A través de estas páginas encontrarás la solución a tus necesidades
o… quién sabe tal vez incluso te encuentres con algún capricho
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim
id est laborum.
“Technology at your service”.
profesional:
A veces nos creemos capaces de hacerlo todo, como si tuviéramos superpoderes,
queremos ser el mejor director, una buena profesional, un empleado ejemplar y
además, disfrutar de nuestro tiempo de libre ¿realmente podemos hacerlo todo?
respuesta empresarios:
móvil
En los negocios la comunicación es fundamental. Telefónica
Un móvil para cada edad y
te ofrece todo lo que precisas para tu empresa: líneas,
equipos y mantenimiento las mejores oportunidades
para cada persona
Con Telefónica movistar sí podemos y por eso te ofreceos las mejores soluciones profesionales.
contrata mi negocio:
ocio
Algunos se expresan por teléfono, otros por mensajes, otros a través de Internet e incluso los hay
que lo hacen con una videollamada. Por eso Telefónica movistar te presenta las últimas soluciones
para cada persona.
trío
€/24h
durante
For each person, a solution,
underlining the wide range of
supplies Telefónica offers.
Cleanliness and futuristic
aesthetic in line with the
advanced technology
Telefónica movistar te ofrece todas las
soluciones que necesitas
products of the magazine.
La diversión no tiene edades, con Imagenio disfrutará toda la familia
Ellos son lo más importante para ti y tú para ellos
y hasta
Sony Ericsson W880i
Bluetooth, Mp3,
Nokia 6461
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Ven a movistar
y disfruta de un móvil
fácil de usar desde
Sony Ericsson W200i
art direction, graphic
design & illustration
de saldo
y disfruta de:
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
el más fácil:
MAGAZINE
y hasta
Con Mi Negocio tendrás las mejores oportunidades
CONÉCTATE
3
Consi
3Mb/
duran
línea fija
Puesto de Voz:
Consigue un móvil
desde
0€
Elige la modalidad que más se ajuste a tu negocio.
· Línea telefónica
· Teléfono
· Mantenimiento
y un descuento en tu factura
del
% durante meses
30
6
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
BLACKBERRY:
Puesto Informático:
Además
· GPS integrado
· Bluetooth
· Memoria 64 Mb memoria flash
· Mensajería Multimedia y BlackBerry Messenger
Puesto Integral:
Las mejores ofertas en llamadas nacionales
e internacionales
Lorem ipsum dolor sit amet, con
ea commodo consequat. Duis a
anim id est laborum.
/mes
Telefónica se ocupa de todo
79€
adsl
todo en uno desde
· ADSL
· Ordenador
· Mantenimiento
Convierte tu móvil en tu mejor herramienta de trabajo
Servicio BlackBerry de movistar
con Correo e Internet
17,66 €
todo en uno desde
/mes
La conexión más rápida y segura
Para cuando necesitas todo, hablar, acceso ADSL y ordenadores.
98€
todo en uno desde
· ADSL
· Línea telefónica
· Ordenador
· Teléfono
· Mantenimiento e instalación
/mes
· Reproductor Multimedia: video y audio
imagenio
La TV a medida
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
annual report
Telefónica
movistar
art direction, graphic
design & illustration
INDICE
01
Campañas Especiales e Hitos.
· Verano
· Otoño (F1)
· Navidad
· Se Sale (Enero)
· San Valentín (Febrero)
· Etiquetas (Marzo)
02
DETAiLS:
· Campaña Migración Más
(Abril)
· Primavera (Mayo)
· Formula 1 (Mayo-Junio)
· Captación (Junio)
Campañas distribución
Annual Report for the Department
of Trade Marketing.
(Ordenados por orden
cronológico)
· DDTT
· Exclusivos (Offi, Telestant, Te abla, Phone & Fun, Coverline, Unitec…)
· GGSS
· LBM
· ECI
03
Otros
04
05
06
07
08
09
Animaciones, ferias y eventos
A symbolic wind turbine which
feeds back the energy provided
by the successful results in the
telecommunications market.
· Pack OV
· Folleto 3G
· Playpack
· Imaginarium ...
Empresas
Diseño de regalos promocionales
Folletos PLV
Guías
Fajas Fabricante
campaña de navidad
PRODUCTO: Migración
CANAL: Canal Eci
COBERTURA: Madrid, Barcelona, Valencia, Málaga, Vitoria y Marbella.
DURACIÓN: Abril
PIEZAS: Lona
PROMOCIÓN: Habla con quien elijas
por 11 cent./min. Darse de alta es gratis
MEDIOS: Exterior
“Who sows, gathers”.
CASE...
DescripTion:
Global Trends Premium is characterized
by stay at the forefront of the trends with
a range liquid spirits being a benchmark
in the best cocktail bars in the world such
as London, Paris, Berlin, NY, providing
a necessary key to the bartenders can
continue providing differential and more
complex tap their signature cocktails.
Global
Premium
Brands
BROCHURE
Global
Premium
Brands
art direction &
graphic design
DETAiLS:
The idea behind this brochure is
to provide a successful tool for
the sales representatives so they
can inform and persuade to the
drinks buyers of cocktail bars and
restaurants about the range of
products that GPB has to offer.
A handy and accesible book
with a clean image matching the
pricipal values of the brand.
BROCHURE
art direction &
graphic design
Global
Premium
Trends
BROCHURE
art direction &
graphic design
DETAiLS:
Another brochure is providing a
tool for the sales representatives
to advice about the latest trends
in cocktails that GPB has to offer.
A handy leaflet with a trendy
image to seduce the most avantgarde cocktail professionals.
Global
Premium
Trends
BROCHURE
art direction &
graphic design
Cires 21
CASE...
DescripTion:
Cires21 apply their extensive experience
in the IT sector to the development of
tools that implement solutions to stream,
control and monitor Live Streaming
contents in multiple formats through
Internet, also its monitorization.
Cires 21
data sheets
art direction &
graphic design
DETAiLS:
Cires 21 was in a moment of
rebrand, and part of this change
was affecting to their data sheets.
These documents where supposed
to be produced both in digital
and printed, with the idea
of showing the advantages,
features and specifications of
the products of the brand.
I HOPE
YOU ENJOYED
MY WORK
AS MUCH AS ME
CREATING IT.
PLEASE FEEL FREE
TO CONTACT
ME
LTD
graphic design &
art direction
pepolopez.com
+ 44 7929 361604