MEDIAKIT
2014 + 2015
MEDIAKIT 2014 + 2015
Men’s Health is the magazine for active,
successful, intelligent men who want to
make the most of their physical, professional
and emotional lives. We give men the tools
they need to make their lives better.
TOBY
WISEMAN
EDITOR
Men’s Health UK provides an upmarket
premium environment with mass numbers.
Men’s Health UK reaches more AB male
readers than GQ AND Esquire Combined
Men’s Health UK is packed with Service
Journalism and 100% useable fashion, style,
nutrition and fitness content.
MEDIAKIT 2014 + 2015
MEDIAKIT 2014 + 2015
MEN’S HEALTH
HISTORY
AND OVERVIEW
MEN’S HEALTH UK – LAUNCHED IN FEBRUARY 1995. MEN’S HEALTH IS THE
BESTSELLING MEN’S MAGAZINE IN THE UK
THE EDITORIAL ETHOS IS ACHIEVING SUCCESS IN EVERY FACET OF A MAN’S LIFE.
THE MEN’S HEALTH READER IS THE ALPHA MALE / ALPHA GENT.
MEN’S HEALTH READERS RECOGNISE THAT HEALTH ISN’T JUST ABOUT PHYSICAL
CONCERNS. IT’S ABOUT A LIFESTYLE IN ITS OWN RIGHT MEN’S HEALTH READERS
SEE THE BIG BENEFIT IN MAKING SMALL CHANGES TO THEIR EVERYDAY LIFE.
MEDIAKIT 2014 + 2015
ACTIVELY
PURCHASED
GQ
FHM
Print Edition
Print Edition
-7.1% DECREASE
-19.2% DECREASE
Total sales
Total sales
-5.5% DECREASE
-19.2% DECREASE
MEN’S FITNESS
ESQUIRE
Print Edition
Print Edition
MEN’S HEALTH UK
Print Edition
+0.3% INCREASE
Total sales
+0.4% INCREASE
*ABC July to December 2013
-20.1% DECREASE
-20.1% DECREASE
Total sales
Total sales
-17.7% DECREASE
-18.4% DECREASE
MEDIAKIT 2014 + 2015
MENS HEALTH – STATISTICS AND REACH
PRINTED MAGAZINE
PRINTED SUPPLEMENTS
ENHANCED TABLET EDITION
TOTAL SALES – TABLET AND PRINT
WEBSITE – AVERAGE PER MONTH
203’053 circulation / 1.393,000 million readers (NRS PADD DATA)
3 x a year at 1.3 million per supplement – 3. 9 million total
10’340 subscribers
213,393 Circulation (ABC July – December 2013)
2.8 MILLION UNIQUE USERS / 15 MILLION PAGE VIEWS
MOBILE OPTIMISED WEBSITE
821’000 UNIQUE USERS / 2.4 MILLION PAGE VIEWS
TABLET OPTIMISED WEBSITE
5TH OF TOTAL WEB TRAFFIC IS VIA TABLET
NEWSLETTERS
MAIN; 93’000 SUBSCRIBERS / STYLE COUNCIL ; 158’000 SUBSCRIBERS
SOCIAL MEDIA
FACEBOOK – 268,203 / TWITTER – 164,856
EVENTS
FROM 250 TO 1200 PEOPLE REGULARLY ATTENDING MH
MEDIAKIT 2014 + 2015
MH
Jacket £1625
waistcoat and
trousers £1865
(part of suit)
Dolce & Gabbana
London Tailoring
Collection
–
Shirt £350
Dior Homme
–
Bow tie £65
Gieves & Hawkes
–
Pocket square
£40
Hilditch & Key
–
Watch £1900
Rado
men. Stick to the same one,
get to know him, develop a
friendship so he looks after
you and you look after him.
The older you get, the
more you should take
care of your body and your
skin. Work out and use
the best products you can
for your face. Don’t get to
a certain age and give up.
There are no rules in
fashion but we have
an innate love for beautiful
things and for well-made
clothes. Keep that in mind
and you won’t make mistakes.
You cannot go wrong if
you wear a white shirt
which fits you perfectly and,
depending on the formality of
the occasion a black suit with
a waistcoat and a narrow tie,
or just jeans. This is signature
Dolce & Gabbana style.
Our mantra is “molto
sexy”. What does this
mean? It’s all about attitude,
posture, being confident.
It’s not just about what you
wear but the way you wear it. >
7
DOMENICO DOLCE AND
STEFANO GABBANA,
CHAMPIONS OF GLAMOUR
DEVELOP A
SIGNATURE
STYLE
1
Dress age-appropriately.
We used to wear ripped
jeans for years. Now that
we have grown up our style
has changed. We now
wear chinos, cashmere
sweaters, double-breasted
jackets and lace-up shoes.
No more ripped jeans.
Try before you buy.
Not every item will
necessarily fit or suit you.
The cut, proportions and
specific details make the item
suitable to your body shape.
2
8
Jacket £1525
waistcoat £295
and trousers £390
Dolce & Gabbana
London Tailoring
Collection
–
Shirt £125
Gieves & Hawkes
–
Watch £4625
Chanel
–
Pocket square
£40
Hilditch & Key
10
10
STYLE
THE COLLAR
OF MONEY
9
10 From matching your shirt to your face to
tying the right knot, these workwear rules
will mark you out as a man to watch
3
5
GE
GUTTER CREDIT
160
161
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MOVES FOR
A KIT-FREE
HOME GYM
If the iron temple is the last
place you want to be, don’t go.
MMA coach Nick Tumminello has
created this muscle-building
bodyweight workout. Do 4 sets of
8-10 reps per move with 60sec
rest. Then get back on that sofa
BOX
JUMPS
A
Home squat racks aren’t
considered art deco yet. This
kit-free equivalent delivers
a huge boost in leg
and core strength
01 \ SINGLE LEG
KNEE-TAP SQUAT
40 MEN’S HEALTH
MENSHEALTH.CO.UK
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01 FACE VALUE
04 KNOT TO SELF
If you have a round face,
opt for pointed collars:
their straight lines help
give the illusion of a more
Your tie knot should
always conceal the collar
behind it. To ensure
with particularly narrow
faces, a cutaway collar
or a rounded penny collar
can help soften sharp
angles and make your
face appear fuller.
B
19/02/2014 20:35
02 \ FROG
JUMP
HOME FURNISHINGS: ORANGE SHELL CHARLES EAMES, CHAIR SCP.CO.UK
FLOOR LAMP BY FOSCARINI ARIASHOP.CO.UK
Squats are still the gold standard
for lower-body muscle. This variant
forces each leg to lift your entire
bodyweight for nicely balanced bulk
You’re likely to wobble a bit on this
one, so get it in early to avoid falling
into the flatscreen. With your arms
outstretched for balance (A), bend
one knee to 90 degrees and hold it
just behind the opposite leg. Squat
until your knee taps the floor (B)
then straighten your leg and return
to standing. Complete all your reps
on one leg and then swap over.
STYLE AND FASHION
425,000 AB men - more than GQ and Esquire
05
An elite athlete’s staple in
the comfort of your own
home, developing explosive
power – without smashing
your coffee table
B
WITHOUT DO
ING
WAY
TA
BB SPLIT
SQUATS
04
WITHOUT DO
ING
WAY
TA
...
GUTTER CREDIT
6
GE
4
It’s fine to mix different
styles together but it’s
better to avoid exaggerated
looks. Don’t go over the top.
It looks contrived.
Our classic cut is slim-fit
but it’s important to
feel relaxed in what you’re
wearing. If you feel ill at
ease, that will show through.
Visit a proper barber
often – not just once
every six weeks like most
KEY NUMBERS
02
03
PT 04.2014
...
6
HOME CIRCUIT 63-68
01
Maximise your power to stress
fast-twitch muscle fibres – the ones
with the most potential for growth.
Just watch the ceiling, will you?
Bend your knees and sink down until
your fingertips reach the ground
between your legs. Make sure you
keep your heels flat on the floor (A).
Now explode up as high as you can
and straighten your body in mid air
(B). Land with bent knees and
a smug expression: you’re getting as
much bang for your buck as you do
when you’re on the box.
A
MEN’S HEALTH 41
MENSHEALTH.CO.UK
document8799919920530458182.indd 41
the collar, momentarily
garrotte yourself with
the tie and then slip
the collar and your
Adam’s apple to loosen
02 KEEP IT IN HAND
05 NICE DIMPLES
The schoolboy knot –
or the four-in-hand as
it’s more properly known
– is your default way to
knot a tie. It’s narrow,
slightly asymmetrical
and works best with
slimmer ties. Make this
your go-to if you favour
standard collars and
single-breasted suits.
Creating a dimple in the
middle of the tie, just
below the knot, is a style
insider’s detail. Stick your
Men’s Health readers spend an average of
06
£470 million on fashion over one year more
than double that of the GQ readership.
The Men’s Health fashion philosophy:
knot from the front as you
tighten it to help mould
the cleft. Don’t allow the
edges to curl back though
– that smacks of Boris
Johnson carelessness.
03 MATCHING SUIT
06 TO THE POINT
Always consider the
occasion when selecting
the colour, pattern and
texture of your shirt.
Save coarser fabrics and
bold patterns for casual
situations, where as
The tip of your tie should
just touch your waistband.
If it doesn’t, start again
– you’ll look like an
overgrown schoolboy
if it’s halfway up your
torso. Below the belt,
it’s just an arrow to your
crotch. Which could
have its advantages…
contrasting collars are
born for the boardroom.
19/02/2014 20:35
combined.
892,000 ABC1 men
158 MEN’S HEALTH MONTH 2012
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INFORMATIVE, USEFUL, RELEVANT, WEARABLE
MOTORS
The Men’s Health audience is the highest spending
menshealth.co.uk
lifestyle magazine consumers on motors in the UK!
Even rivalling niche motors titles such
15/03/2013 16:47
as Top Gear and Auto Trader
DAY 1 LONDON
Men who read Men’s Health spent £883M on new cars
G-SHOCK
AWG-M100A-1AER
£135 CASIO
MH PROMOTION
in the last year
THE
G-SHOCK
STREET
STYLE
PROJECT
FRAGRANCE AND BEAUTY
Men’s Health is the no.1 title for fragrance
use among men in the UK
G-Shock watches have been
at the forefront of UK street
culture for 30 years.
We sent leading street style
photographer Jonathan Pryce,
aka GarconJon, to London,
Manchester and Newcastle to
take pictures of people
wearing G-Shocks. We’ve
printed some of his
photography here with a wider
selection at menshealth.co.uk/
gshockstreetstyle.
“I didn’t know how easy it
would be to find subjects but it
turned out there were loads of
G-Shock wearers around,”
says Pryce, who also shoots
for The Sunday Times Style
and Mr Porter. “Not one person
refused to be photographed –
there was a real sense of pride
in wearing these watches.”
In London, Pryce focused
around Carnaby Street in Soho
and Neal Street not far from
the G-Shock shop in Covent
Garden. “The style here was
definitely more designer-led
and understated than in the
two other cities, but I wouldn’t
say there was a discernable
look.” However, there was
a broader age range with a
noticeable number of older
men in their late 30s and
early 40s wearing G-Shock
Premium watches.
MH URBAN ACTIVE HIT
THREE CITIES IN THREE DAYS
TO PHOTOGRAPH PEOPLE
WEARING G-SHOCK WATCHES.
SEND IN YOUR OWN PICTURE
FOR A CHANCE TO WIN
A HOLIDAY. GET INVOLVED
I love LA. I’ve won everything I ever
wanted to win in Europe
Men’s Health: Number 1 For Fragrance
Reach of fragrance users (per month)
Patrick wears
s Shirt £255 Wooyoungmi
s T-shirt £60 Tween
s Trousers £290
Viktor & Rolf
s Boots £140 Nicole Farhi
s De Ville Prestige watch
£5,400 Omega
s Sunglasses £192
Dolce & Gabbana
Sophie wears
s Top £95 Red Valentino
s Jeans £90 Lacoste L!ve
s Pumps £345 Ferragamo
Men’s Health UK
889,000
GQ
287,000
Esquire
113’000
FITNESS, NUTRUITION
78% use sports nutrition products
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80% purchase sports nutrition products online
15/08/2013 17:54
78% typically take whey protein
PT 04.2014
62% agree that a price promotion would
B
lead them to switch brand
A
1 in 3 have purchased after seeing an advert
in magazine or on the website
LOOK 2 : GREY PANTS, NIKE, SNEAKERS, REEBOK FITHUB
LEG
RAISES
.
BE
06 \ OVERHEAD
BARBELL PRESS
R THAN A SET OF
..
T TE
Holding up a loaded barbell
puts more direct pressure
on your upper abs than
swinging your legs about
on a pull-up bar
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There’s nothing like the threat of
danger to make you tense. This one
works your shoulders and chest, too
The good news: your legs get a bit of
a break with this move. Unfortunately
the overhead press will slaughter
your upper body. Stand in the power
rack with a loaded barbell set to
shoulder height and hold it with an
overhand grip, palms facing up (A).
Straighten your arms to push the
weight above your head (B). Steady
now. Lower it to the start position.
This is another move where your abs
will stop you braining yourself.
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MEDIAKIT 2014 + 2015
READER PROFILE INFORMATION
AGE
Average income
of Men’s Health UK
readers
£72,723.00
OF MEN’S HEALTH
UK READERS
Household
15-24
25-34
397,000
(31%)
412,000
(32%)
£58,884.00
Personal
Social Grade of
Men’s Health
UK readers
ABC1
892,000 (69%)
AB
55+
35-44
246,000
(19%)
62,000
(5%)
45-54
169,000
(13%)
425,000 (33%)
C1
468,000 (36%)
C2
254,000 (20%)
MEDIAKIT 2014 + 2015
MEDIAKIT 2014 + 2015
THE GLOBAL
REACH OF THE BRAND
Men’s Health International
With 38 editions and dynamic websites
worldwide, Men’s Health is the world’s largest
men’s lifestyle magazine brand.
From the first international launch in
1995, Men’s Health has seen unparalleled
international success and has established
itself as a true global brand - one that delivers
for readers, online, tablet and mobile users,
and advertisers.
Men’s Health is the #1 source worldwide
of information for and about men. It’s the
brand for active, successful, professional
men who want greater control over their
physical, mental, and emotional lives. Men’s
Health gives men the tools they need to make
their lives better, through in-depth reporting
covering everything from fashion and
grooming to health and nutrition as well as
cutting-edge gear, the latest entertainment,
timely features, and more Men’s health
international readers consistently have higher
income levels than local market averages.
Men’s Health editorial specials cover the key
topics that help our readers be at the top
of their game; from style to nutrition , these
editorial specials are a great platform for
brands to communicate their message in the
perfect editorial environment and to connect
with our global audience .
MEDIAKIT 2014 + 2015
MEN’S HEALTH 360
Creative solution work,
Promotions & Special projects,
The Men’s Health bespoke team will work with you to produce engaging promotions
and special projects – both in print and online – to deliver your commercial messages
in classic Men’s Health style and tone.
Whether it’s on-the-page, using paper technology, online, tablet, at events
or otherwise and promotions in Men’s Health are a very effective way
to communicate complex, stylish or aspirational messages to our readers
in a focused and effective manner.
Imaginative ways to advertise with Men’s Health, to see examples
of our best creative work visit http://www.mhpromo.co.uk
MEDIAKIT 2014 + 2015
Digital
key information
www.menshealth.co.uk is the UK’s biggest upmarket men’s lifestyle
website. With a broad range of categories from health & fitness to
style & grooming, to travel and finance, menshealth.co.uk provides
a fully interactive lifestyle offering, and extends online the
content formula that has made Men’s Health, the magazine, one of the
publishing success stories of the last ten years.
Our website offers users a host of interactive tools, picture
galleries, self-tests, surveys, competitions, video content, and user
forums. We provide a number of integrated and flexible advertising
solutions which either work in tandem with print campaigns or
communicate purely with our online users on a number of different
levels – including display inventory, advertorial, e-newsletter
sponsorship, and video pre-rolls.
We have effective targeting available in our premium channels: Living,
Style and Grooming and Homepage.
We are currently working on engaging, exciting new formats, and aim to
be at the forefront of digital innovation in 2014.
MEDIAKIT 2014 + 2015
MEDIAKIT 2014 + 2015
Example Formats
DIGITAL – New ‘In read’ format – new ‘in read’ video format, first site
in the UK to feature this creative format.
Cost to advertiser only when digital user views 50% or more of the
loaded VIDEO content.
Digital Gatefold - Homepage curtain featuring creative, which opens
to reveal takeover on specific channel
User journey will play like a video, Takeover after approx. 4-5
seconds
In house production cost: £5k, Serve cost: £3k per day
inclusive of takeover. * Capped at 1 per user per day
3D Box LB & MPU - Adapting standard formats to create higher
impact and interactive display ads
Open Door Takeover - High Impact takeover on homepage
User ‘clicks to play’ button within skin creative - this pushes MH
page to one side, to reveal more high impact creative & content
can reveal video, gallery showcase & voucher code. Intrusive ad,
capped at 1 user per day or lifetime
Portrait, - A high impact format with scope to push several elements
of a campaign within the Men’s Health framework.
Incorporates 3 x different ad platforms within the portrait ad each
is delivering a slightly different ad unit.
These can be as interactive as possible, and allow for multiple
engagement points with a brand
Each ad unit can have separate click through URLS if desired.
Created to fit seamlessly into a high impact HPTO / skin
MEDIAKIT 2014 + 2015
SUPPLEMENTS
URBAN ACTIVE
SPORT + FASHION
EXPLORATION
SPECIAL!
ARCTIC JUNKIES
Polar gear with city cool
PLACE INVADERS
Break in bad, looking good
WORN SURVIVORS
Outerwear to outwit nature
SPORT + FASHION
SOCIAL
CLIMBING
Backpacks fit for
mountain & metropolis
AUDIO
CRAVE
Headphones you want,
sound effects you need
PERSONAL
TRAINERS
06
Luxury high-tops,
premium performance
FUTURE
CLASSICS
BEAT
document8454680785240228313.indd 23
ARCTIC JUNKIES
Polar gear with city cool
PLACE INVADERS
SOCIAL
CLIMBING
Backpacks fit for
mountain & metropolis
Break in bad, looking good
WORN SURVIVORS
Outerwear to outwit nature
AUDIO
CRAVE
Headphones you want,
sound effects you need
PERSONAL
TRAINERS
06
Luxury high-tops,
premium performance
Icons of tomorrow,
investments of
today
MODE
TINIE TEMPAH TURNS UP
THE VOLUME ON YOUR
WARDROBE & WORKOUTS
EXPLORATION
SPECIAL!
SPORT + FASHION
FUTURE
CLASSICS
BEAT
IN PARTNERSHIP
WITH
21/02/2014 10:13
document8454680785240228313.indd 24
ARCTIC JUNKIES
Polar gear with city cool
PLACE INVADERS
SOCIAL
CLIMBING
Backpacks fit for
mountain & metropolis
Break in bad, looking good
WORN SURVIVORS
Outerwear to outwit nature
AUDIO
CRAVE
Headphones you want,
sound effects you need
PERSONAL
TRAINERS
06
Luxury high-tops,
premium performance
Icons of tomorrow,
investments of
today
MODE
TINIE TEMPAH TURNS UP
THE VOLUME ON YOUR
WARDROBE & WORKOUTS
EXPLORATION
SPECIAL!
FUTURE
CLASSICS
BEAT
Icons of tomorrow,
investments of
today
MODE
TINIE TEMPAH TURNS UP
THE VOLUME ON YOUR
WARDROBE & WORKOUTS
IN PARTNERSHIP
WITH
21/02/2014 10:13
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URBAN ACTIVE
Men's Health launched the first in the series of fashion bi-annual – Urban Active with October issue of
2013 in partnership with Harrods.
Because of the great success we will be continuing to produce this in 2014 and 2015 with the
fashion supplement on sale with April and October issue every year.
The supplement is 100 to 120 x pages of direct shopping advice for the 1.2 million Men's Health UK
readers including all relevant brands from high-street to high-end.
IN PARTNERSHIP
WITH
21/02/2014 10:13
MEDIAKIT 2014 + 2015
THE PARTICIPANT
RESULTS FORM 2013
Supplement circulation
Digital traffic for urban active microsite
Supplement event attendance
Harrods results
1.2 million readers / 216’000 circulation
2.3 million page views to urban active area
in just 2 months
1390 people attended Harrods shopping
event on 4th September
2nd biggest takings in one evening ever on
the fifth floor space, since it has been opened.
Men’s Health UK created a pop-up area on the Harrods 5th floor for two weeks promoting
the supplement and the event with live models in selected key products.
MEDIAKIT 2014 + 2015
Mens Health Fashion Spend
51 % of Men’s Health readers buy new
clothes every season, and they spend;
£50
£64
£44
£42
£47
£47
£70
£72
And
million on Shirts,
million on Jumpers,
million on Coats,
million on Jackets,
million on Suits,
million on trousers,
million on T-Shirts,
million on Shoes
£34 million on Boots.
In total, including the categories above
the Men’s Health reader spends an average
of - £470 million on fashion over one year,
compared to GQ readers who spend an
average of £222 million.
MAKING AN
IMPACT WITH
REAL FASHION
Men’s Health sees Fashion, Style and Grooming as one
of the key focuses for the brand in 2013 and is dedicated to
producing consistent informative style advice for
all the readers.
Men’s health fashion editorial is service journalism that the
reader
can truly use and incorporate into their daily lives.
All of the fashion content in the magazine is 100%
usable and purchase led.
Information that takes the reader direct from the page,
to the till point.
We produce dedicated fashion content and also special style
supplements throughout the year.
Detailed below are the key fashion themes for the matching
issues planned for 2013
MEDIAKIT 2014 + 2015
SUPPLEMENTS
SYNCHRONISED
2
Rotonde de Cartier
Astrotourbillon
£105,000
Cartier’s in-house
movement replaces
the second hand with
a rotating tourbillon,
which orbits the dial.
Playboy’s alternative
Dining on the tasting
menu at the Fat Duck
every night for a year
SYNCRONISED
WATCH BUYER
SUPPLEMENT
BREAKING BAD
Actors Bryan
Cranston, Aaron Paul
Characters Walter
White, Jesse Pinkman
Watch TAG Heuer
Monaco Calibre 12
Notes Walt turns 51
in the fifth series and
the star of the show
is meth-head Jesse’s
gift. It was Steve
McQueen’s choice too
(the watch, that is, not
meth). £4600
SCREEN
TIME
A GOOD DAY TO
DIE HARD
Actor Jai Courtney
Character John
‘Jack’ McClane Jr
Watch Hamilton
Khaki X-Patrol Auto
Notes A tough nut
with an edgy design
that looks good with
a vest. The ideal
chrono for McClane’s
progeny. £1350
IF YOU ONLY
BUY ONE...
WORD S: ALEX D OAK
You can tell a lot about
a man from what’s on his
wrist and eagle-eyed watch
nerds are rewarded by
horological cameos on the
big and small screen. Here
are 2013’s star turns
1
21/10/2013 17:05
HOW DOES
IT WORK?
WINDING ROTOR
This weighted arm spins with
the movement of your wrist,
winding the mainspring via
a ratchet. Watches with
rotors are ‘automatic’; those
without ‘manual’, because you
have to wind them yourself.
This is your guide to the jigsaw puzzle
that is a mechanical movement – in this
case TAG Heuer’s 320-part Calibre 1887.
Please don’t try this at home...
COLUMN WHEEL
The hub of the chronograph
mechanism, governing start,
stop and reset functions with
a soft click of the button at
the 2 o’clock position.
OSCILLATING PINION
A coupling system patented
by Edouard Heuer in 1887
(thus the origin of this new
calibre’s name), this enables
the chronograph
mechanism
to locate onto
the main
movement’s
energy train with
precision and
lightning speed:
an incredible
2/1000th-of-a-second.
Time can’t
fade them
2013’s big birthday
celebrations
30
SWATCH AND G-SHOCK
COME OF AGE
Once an attempt to shake up
the then-ailing Swiss watch
industry, the Swatch watch has
endured and it’s still cool. The
pioneer of the digital revolution
in Japan, G-Shock, has also hit
its third decade, remaining as
iconic and tough as ever.
50
TAG HEUER CARRERA
AND ROLEX DAYTONA
HIT HALF-CENTURIES
Two heroes of horology were
born in 1963. Jack Heuer
invented the motorist’s first
purpose-built chronograph,
and Rolex introduced the
Daytona – forever linked to
style legend Paul Newman.
BALANCE WHEEL
The watch’s equivalent of
a pendulum, oscillating at
28,800 vibrations per hour.
It’s suspended on a tiny
hairspring and regulates the
escapement’s rate of tick.
BARREL
The watch’s source of
power, kept fully charged
by the rotor. Inside is a tightly
coiled spring, which forces
the toothed barrel to drive
the gear train, which, were it
not for the locking/unlocking
escapement, would whizz to
a halt in less than a second.
ESCAPEMENT
This is the locking/unlocking
lever mechanism that
releases the geartrain tooth
by tooth, tick by tick.
GEAR TRAIN
Charged by the mainspring;
running at a rate governed
by the escapement. The
gear train is what the hours,
minutes and seconds
hands are attached to.
JEWEL BEARINGS
The 39 pink dots are actually
synthetic rubies, providing
durable – yet virtually
frictionless – pivot points.
1
3
5
2
4
6
The necktie/DJ trend
is fading. Wear a
self-tie bowtie, which
looks just as excellent
when she’s undone it
GUTTER CREDIT
2
SUPER
MODELS
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Some people won’t get out of bed for a watch that costs less than
ten grand. These pretty faces will look elegant on your arm
PHOTOGRAPHY: RICHARD DAWSO N
STYLING: ERIC D OW N
WORD S: CHRIS HALL
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ART DECO
A close cousin of the tonneau,
Jaeger-LeCoultre perfected
this rectangular form with its
flippable Reverso – designed
for polo players, since adopted
by Batman.
’50S ODDITIES
All manner of experimental
designs emerged in the golden
post-war years, many thanks
to Vacheron Constantin. Its
Aronde watch is named after
the swallow-wings case profile.
TAG HEUER CARRERA
CALIBRE 1887 JACK
HEUER EDITION
By Simon de Burton
Watch correspondent for
The Financial Times
The brand TAG started out
by making chronograph
movements accurate to
fractions of a second – hence
its close association with F1.
The details Launched in
1963, the Carrera is now TAG
Heuer’s most successful line.
This 50th anniversary model,
to honour its inventor, has
collectable potential. £5295
2
5
3
BREITLING TRANSOCEAN UNITIME
By Laura McCreddie
Editor of Retail Jeweller
The brand Mainstream
recognition may have shot up
thanks to a certain Mr
Beckham, but Breitling’s
precision timing credentials
– particularly on pilots’
watches – are very strong.
The watch This handsome
chronograph has 24
timezones on its busy dial,
but the black face with white
and red markings makes for
easy reading. £8460
ROLEX SUBMARINER
By Timothy Barber
Editor of 00/24 WatchWorld
The brand Rolex is the
pinnacle of superbrands –
ahead of even Coke, Google
or Apple – so its watches
never really date or devalue.
The details Beyond the Sub’s
status as the original Bond
accessory, and a pre-eminent
diving watch, is the sheer
agelessness of its design.
There are colour versions, but
collectors should pick the
traditional black, as worn by
Sean Connery’s 007. £5000
6
4
SEIKO SCORES A TON
Kintaro Hattori’s Seikosha
clock factory manufactured
Japan’s first ever wristwatch in
1913. It’s since become a world
leader, always innovating and
nurturing a fine-watchmaking
division (Grand Seiko) to rival
most Swiss ateliers.
160
TISSOT TICKS OFF
ONE-SIX-OH
Goodness knows how Tissot
produces such great-quality
watches for the price they do,
but they’ve been excellent
value since 1853 when they
introduced the first massproduced pocket watch.
Who says a watch should always be round? Over the years there has been plenty of variation
HEXAGONAL
Designer extraordinaire Gérald
Genta was fond of a hexagon.
Rightly so: six-siders Patek’s
Nautilus, IWC’s Ingenieur and
Audemars Piguet’s Royal Oak
are still in production today.
PATEK PHILIPPE
CALATRAVA 5227J
By James Gurney
Editor of watch magazine QP
The brand Patek’s tagline
states: “You never actually
own a Patek Philippe – you
merely look after it for the
next generation.” The Geneva
brand makes 45,000 watches
annually, with five-year
waiting lists for some models.
The watch Buy this Patek
and you get a surefire classic:
discreet on the outside, but
with a new-generation
movement inside. £25,110
IWC PORTUGUESE
PERPETUAL CALENDAR
By Caragh McKay
Watch editor of The Daily
Telegraph and Wallpaper*
The brand The International
Watch Company’s name
derives from its founder’s
desire to mix Swiss watchmaking know-how with US
production techniques.
The details If you really
want a watch that calculates
calendar anomalies, then this
model in rose gold is as
beautiful a tool as you’re
likely to find. £28,000
OMEGA SPEEDMASTER
PROFESSIONAL
By Robin Swithinbank
Editor of Calibre Magazine
The brand Most people
know Omega for its ties with
astronauts, James Bond and
the Olympics, but it’s also
renowned for four-year
warranties because the
tech is so good.
The watch In the ’60s, the
Speedy made it to the Moon
on the wrists of NASA’s
astronauts. It remains
a masculine, no-nonsense
instrument watch. £2810
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C U M M E RB U N D £ 1 50
D U N H I LL
100
The time/face continuum
TONNEAU
A barrel-shaped design, which
first rose to prominence in the
’20s. Swiss watchmaker Franck
Muller made it his own, and
many others have mimicked it
(not always successfully).
O F SWE D E N
¨
B OW TI E £ 9 5 AN D
Rolex GMT Master II
£5950
Don’t let oligarchs
sneer at the price;
this is a lifetime
investment that’s
only going up in
value. New for 2013
is Rolex’s dual-colour
ceramic bezel.
Playboy’s alternative
A Gieves & Hawkes
bespoke suit
Six top watch writers pick
their desert island timepiece.
Try not to drool...
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SQUARE
The first series-produced
wristwatch was square. What’s
more, over 100 years later, the
Santos de Cartier still looks
hip. Huey Lewis wears one for
this reason, probably.
G I E VE S & HAWKE S
¨
S H I RT £ 14 9 TI G E R
1
DRIVE TIME
PHOTOGRAPHY: TIF HUNTER AT SUE ALLATT CREATIVE
WHITE HOUSE
DOWN
Actor Channing
Tatum
Character John Cale
Watch Bulova Hack
Notes This is a solid,
straightforward,
military number: the
perfect complement
to Tatum’s plainspeaking cop. £95
RUSH
Actors Daniel Brühl,
Chris Hemsworth
Characters Niki
Lauda, James Hunt
Watches Heuer
Silverstone, Heuer
Carrera
Notes Ron Howard’s
smash-hit F1 romp
is faultless in period
detail, right the way
down to Heuer’s
sponsorship livery.
REWIND THROUGH A YEAR IN THE WORLD OF WATCHES WITH OUR BRIEF HISTORY OF 2013
HOUSE OF CARDS
Actor Kevin Spacey
Character Francis
Underwood
Watch IWC
Portuguese
Chronograph
Notes A bold choice,
given Spacey’s slight
frame, but clever
– it strikes the right
balance between
status and calculated
refinement. £5900
¨
T UXE DO £ 79 5
A dedicated 100 page Horology supplement
that is bagged with December issue every
year and free to view on menshealth.co.uk
one month after magazine also available
to purchase on Apple newsstand as a
standalone magazine for £0.69.
THE CHR KNOWLEDGE
THE GREAT GATSBY
Actor Leonardo
DiCaprio
Character Jay Gatsby
Watch Tiffany Gallery
Notes Anachronistic,
as timepieces were
much smaller in
those days and wrist
watches were not yet
worn by men. Still,
looks nice. £2100
Jaeger-LeCoultre at
William & Son Master
Control Tourbillon
£67,000
The epitome of grace
under pressure: all
Jaeger-LeCoultre
Master Control
watches are subject
to 1000 hours of
reliability tests
before they can be
approved. So not
only is she utterly
beautiful, but she’ll
stick by you when
it counts too.
Playboy’s alternative
A Panasonic 103in
plasma TV with
home cinema system
1
A finely engineered watch shares much with a great race car.
Here are some of the two worlds’ most stylish head-on collisions
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WO R LDTI M E R £ 2 2 70 O R I S : 9 1 1 CAR R E R A 4 S F RO M £ 8 7, 9 5 9 P O R S C H E : C OAT £ 1 6 9 5 B U R B E R RY PRO R S U M : RO LLN EC K £ 2 5 0
M C Q BY ALE X AN D E R M C Q U E E N : S U N G L AS S E S £ 3 2 5 G U C C I : R I N G £ 1 2 0 S E VE N LO N D O N : B R AC E LE T £ 1 2 0 TATE O S S IAN
P H OTOG R AP HY: LUIS M O N TEIRO | STYLING: ERIC D O W N | W ORD S: ALEX D OAK
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MEDIAKIT 2014 + 2015
SYNCRONISED
Digital Buyer’s Guide
The enhanced buyer’s guide experience. All the
featured watches are shot to view in a 360° format.
A-Z OF WATCH BRANDS
ENHANCED BRAND COVERAGE
WATCH SURVEY 2013
We feature all the key brands
available to consumers in the UK.
The tool is live on the site for a full
year until the publication of the next
Synchronised Magazine – when we
will also update this digital buying
content. This tool
will allow the Men’s Health audience
to discover more about each
watch brand. The A-Z bar at the
top of the feature will offer simple
functionality to find any specific
brand alphabetically from a drop
down menu.
£1000 net admin fee for existing
advertisers and £5000 admin fee for
non-print supplement advertisers.
9 out of 10 readers wear
a watch every day
MH readers own an average
of 3.2 watches each
On average the MH reader buys a
new watch every 4 years
8 out of 10 readers are planning to
buy a new watch in the next 2 years
Most likely to buy a Tag, Breitling or
Omega
Over 30% (350,000 readers) plan to
spend £3,000+ on their next watch
8% (88,000 readers) plan to spend
£10,000+ on their next watch
47% spent more they intended
to, the last time they purchase a
timepiece
70% of readers have read
Synchronised
73.5% of Synchronised readers
have considered buying a featured
watch
Load up to 5 product images
with information and live links
Embed a video
Direct Social media links
Include a larger logo format
Link direct to brand website
Be a Home Page “Brand of the Day”
Be a Home Page “Featured Brand”
WATCH SURVEY 2013
MENS HEALTH - WATCH SPEND
Men’s Health readers spend £34.7
million a year on watches compared
with GQ readers who only spend
£13.7 million.
Sunday Times
Men’s Health
Sunday Times mag
Times mag
Times sat
Times
Telegraph m-f
Telegraph Sat
Guardian weekend
Telegraph Sunday
GQ
£36.2m
£34.7m
£28.2m
£26.3m
£24.7m
£21.4m
£19.0m
£16.3m
£15.9m
£13.6m
£13.7m
One insertion in Men’s Health reaches
- 402,000 AB adults... You would
need 3 insertions in the FT to match
this and 7 insertions in GQ!
MEDIAKIT 2014 + 2015
ISSUE PLAN
Editorial themes and key months
MARCH
APRIL
SEPTEMBER
OCTOBER
Men’s fashion week
S/S coverage Special
– Luxury and catwalk
Street wear coverage
– Denim and High
street special
Special self-covered
‘Guide to Style’ 40
page fashion section
Special Men’s Luxury
Sportswear Supplement
in partnership with
Harrods – ‘Urban
Active’
Special self-covered
‘Guide to Style’
40 page fashion
section
Special Men’s Luxury
Sportswear Supplement
in partnership with
Harrods – ‘Urban
Active’
Tailoring coverage –
Suits and Work wear
special
DECEMBER
Special Watch /
Horology Supplement –
‘Synchronised’
MEDIAKIT 2014 + 2015
L A C O S T E _ Me n _ g r e e n _ p . p d f
Pa g e
1
0 7 / 0 8 / 1 3 ,
1 5 : 4 5
PRESSE_UK MEN’S HEALTH MEN_POLO_GREEN 08/0802/09(Repasse DATE OCTOBRE-07/10 - 04/11)Retrait texte 10 mm du bord de page
-
1
2 0 1 3 - 0 7 - 2 5 T 1 2 : 2 9 : 4 3 + 0 1 : 0 0
ADVERTISER EXAMPLES
B O S S _ Mn s H l t h U K _ 0 4 0 9
-
1
2 0 1 3 - 0 8 - 0 9 T 0 9 : 4 6 : 1 7 + 0 2 : 0 0
FLAGSHIP STORE - 44 Brompton Road, Knightsbridge, London
REGENT STREET STORE - 233 Regent Street, London
LACO_1307218_Men_215x285_green_polo.indd 1
SHOP ONLINE HUGOBOSS.COM
THE NATURE OF THE
MOBIUM ELITE
ADAPTIVE FOOTWEAR TECHNOLOGY*
When you move, your foot naturally changes in length, height and proportion. So does the Mobium Elite. Its adaptive
design comfortably expands and contracts with your foot, without constraints. This give-and-take technology
maximizes energy and propels you forward past your every notion of running.
MOBIUM BAND
Inspired by the foot’s
tendons: The more force
applied, the more spring
it returns.
WINDLASS CHASSIS
Changes in length,
height and proportion
along with your foot’s
natural movement.
EXPANSION PODS
Provide cushioning,
protection and flexibility
exactly where you
need it most.
*PCT Patent Pending
The PUMA Mobuim Elite is available at:
www.prodirectrunning.com | www.sweatshop.co.uk |
www.wiggle.co.uk | www.kitbag.com | www.barringtonsports.com |
www.sportsshoes.com | www.accelerateuk.com
HUGO BOSS UK LTD. Phone +44 (0)20 7554 5700
2 0 1 3 0 7 2 5 1 2 2 8 5 1 2 8 Me n s _ H e a l t h _ _ L D C _ C a
BAT
07/08/13 15:33
MEDIAKIT 2014 + 2015
2014
Print Rate Card
Men’s Health Uk
SINGLE PAGES
Inside back cover
Outside back cover
1st and 2nd Right hand
= £16,337.00
1st 3rd of issue
Or three of the following;
Front half
Right hand
Facing matter
Requested editorial
= £15,353.00
Two of the following;
Front half
Right hand
Facing matter
Requested editorial
= £13,072.00
Run of magazine – Banked page
= £10,889.00
Promotions full page
= £10,609.00
DOUBLE PAGE SPREADS
Inside front cover
1st or 2nd DPS
= £32,674.00
1st 3rd of issue
Or two of the following;
First Half
Requested editorial
Unbanked
= £30,500.00
One of the following;
First Half
Requested editorial
Unbanked
= £26,142.00
Second Half of issue –
Requested editorial
= £23,966.00
Run of Magazine
= £21’778.00
Promotions Double page spread
= £21,218.00
2014 DIGITAL RATE CARD
HPTO + Reskin
Billboard HPTO + Reskin
Billboard
Leaderboard
Expandable Leaderboard
MPU
Expandable MPU
Super MPU
Overlays
Mobile Banner
Bespoke Email
Newsletter AdBox
Competitions
Advertorial / Article
Product Gallery
£1,750 per day
£2,500 per day
£60 cpm
£20 cpm
£35 cpm
£40 cpm
£45 cpm
£60 cpm
£60 cpm
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£5,500
£2,500
£2,500
£6,000
£6,500
MEDIAKIT 2014 + 2015
ADVERTISING CONTACT
Publisher
Duncan Chater
duncan.chater@hearst.co.uk
DATE DETAILS 2014
ISSUE
ADVERTISING DEADLINE
Advertising Director
ONSALE DATE
Sam O’Shaughnessy
sam.oshaughnessy@hearst.co.uk
March
7 Jan
31 Jan
April
11 Feb
7 Mar
May
11 Mar
4 Apr
tom.lake@hearst.co.uk
June
4 Apr
2 May
Account Manager
July
12 May
6 Jun
morgan.harrisonDoyle@hearst.co.uk
August
10 Jun
4 Jul
September
8 Jul
1 Aug
October
11 Aug
5 Sep
jonathan.edwards@menshealth.co.uk
November
9 Sep
3 Oct
Creative Solutions Director
December
7 Oct
31 Oct
Jan / Feb 15
11 Nov
5 Dec
Advertising Manager
Tom Lake
Morgan Harrison Doyle
Digital Account manager
Jonathan Edwards
Gemma Frostick
gemma.frostik@hearst.co.uk