MEDIAKIT
INTRO
THE PUBLICATION FOR ASIA’S BUSINESS LEADERS
The rise of Asia, led by China, as the new economic superpower heralds a new socioeconomic and political balance unprecedented since
World War II. Emerging from this new equation is an elite group of wealth and influential individuals – drivers of the new Asian economy.
Capital Asia, the first regional business and investment publication targets these business leaders.
As the only publication for Chinese-speaking business leaders, Capital Asia is read by the powerful Chinese diaspora that are at the pulse
of business throughout Asia.
Capital Asia covers a wide spectrum of business and investment topics, including:
O Accounting and financial reporting O Banking O Capital markets O Commodities and futures O Corporate governance
O Human capital O Investments O IPO O Islamic finance O Management and leadership O Private equity
O Real estate O Risk management and compliance O Technology O Treasury and cash management
AUDIENCE PROFILE
CEO/Board Members/Business Owners
CFO/VP Finance/Financial Controller
Vice Presidents/Senior Management
Investors/Brokers/Advisors/Investment Community
Procurement/IT/HR and other functional managers
Academics, consultants and government leaders
30%
20%
15%
15%
10%
10%
GEOGRAPHICAL REACH
Malaysia
Indonesia
Singapore
Thailand
Philippines
Rest of Southeast Asia
Mainland China
Above 50
41 – 50
31 – 40
30 and below
35%
25%
15%
10%
5%
5%
5%
BUYING POWER
Financial Products
Real Estate
Investment instruments
Banking
Insurance
Cars
Luxury Products
ERP & IT Software
Outsourcing
IT Hardware
News services
Consulting services
Travel (Hotels, Airlines, Ground Transport)
Intellectual Property Services
Executive Training and MBA
Legal services
90%
90%
85%
85%
80%
75%
75%
70%
70%
70%
70%
65%
65%
60%
60%
50%
AGE
10%
35%
30%
25%
GENDER
Male
Female
72%
28%
REACHING HIGH NET WORTH INDIVIDUALS
CAPITAL ASIA provides advertisers with:
A TARGETED AUDIENCE Capital Asia readers are high net worth individuals – entrepreneurs, investors and senior corporate
executives. Via carefully controlled distribution and circulation channels, event and roadshow exposure and meticulously planned
promotions, Capital Asia brings you an audience that is unique and not reachable via any other medium.
UNPARALLELED EXPERIENCE Business Media Asia is one of Asia’s leading publishers with unparalleled experience
in business media. Our other titles include SME Magazine – Southeast Asia’s best selling business magazine, HR Asia – the most
authoritative publication for senior HR professionals and Halal Resources, an online and offline platform providing in-depth
understanding and analysis of the global halal market. This combined with our business-to-business events offer an unmatched
exposure to advertisers and a unique understanding of the pulse of business like none others.
By investing in Capital Asia, you are investing in a winner.
MEDIAKIT
亚洲商业领袖的刊物
ȵĹ๻ʼn㟟歙ᇋ䇂DŽ㊳뺕᫓쬗ᤱ桉ⅶʼnĀ勪✤䇂쬗㋙桠ᴟ짲ߓ뺕ᮙ᜹‫؀‬쫍䇂♹쬗짲ߓ䜺ᯉ઴戍ߓᮔ彏뺕沥ⅶƪ
哨Ʊↀ信⦸ȵ⧀‫⤽⥵⇁ݓ‬䇂٬ۜ뺔皙䋞气勪짲ߓ减明㽒䇂뺕ញ⟶ĀĶ✤ؕ䇂ᛚ怯䯜嚞瘐ឡ뺕Ŷप⟶DŽ㊳✤쬗㋙
䇂⏚ߣ凄뺔블栐⥷븕ːʼn⥷࣑ྻ䇂஽Ģ≃栐Ẍ۳㫹뺕≓‫׍‬璌ᙷ气Ķ✤ؕ瘐ឡʼn≗᜼᜹暸뺔
ːʼn஗ĀĀɖ≗᜼ࣶ஽秡徵䇂஽ĢẌ۳㫹뺕블栐⥷븕䇂昫凄僺뺕⟶梦ȵᶄ଎DŽ㊳쬗㋙ઠ厀䇂⛅ĶDŽ㊳ࣶǾ䗰僺뺔
《资本》的内容，涵盖一系列深广的商业及投资课题，其中包括：
O 쮗弱ːĢ O 栐⥷᫨໐ O ⥤柳ǖ⟎ O ɝĢ䨓㵕 O Ǿߓ栐㒼 O ≃栐 O 箲⾗؉Ჲ࠳勪 O Č᫨勪ɍ
O ้⚛濠差 O 䨓㵕প秡᜼ O 䜃Ǿ勪⦕ O ↿ໄǝĢ O 穔癘≃栐䨓㵕 O 䜙∦ O 柮ߙ䨓㵕
读者群分布
쩏弱壀ư壀ưɼⅶ੬ɝĢ쩓⤽Ǿ
柮ߙ쬗㵕‫ފ‬柮ߙ쬗㵕柮ߙࣷ昳੬
‫ފ‬Ŋᬤ綟侵䨓㵕ឡ
≃栐凄쬗侸Ǿ஽Ģ秙痂≃栐僺
栃⾿쬗㵕΍ữ쬗㵕Ǿư쬗㵕
ᘕ凄뺕Ěᚯপ♹㈌秡徵
30%
20%
15%
15%
10%
10%
区域发行分布
紁⧀憑DŽ
थយ
✤ߘ༈
㉛๻
堗ᶫᚿ
Ĥ짹DŽ‫ؗ‬Ƞ๻ᚯ
Ĺ๻ᆼ瘥
35%
25%
15%
10%
5%
5%
5%
购买力
濠差栐⥷
↿ໄǝ
≃栐ᫀ‫ؘ‬
쮗弱Ģ
·癘
ㆷ歙
曋ࣶǝ૿
ưɌ䉱ؔ㽱ʽপ΍ữ止Ɍ
ᆦࡰ濔柹
΍ữ䒞Ɍ
✤痏⥂ߙ
૞쭥⥂ߙ
❌㐶 滬ᯗ啙䠧؉৭ໄ砂ǖ沖 䏣时ǝ⦕⥂ߙ
秡᜼旝俑প஽䨓䑾ᅦ⛢‫ۆ‬
৭㈰⥂ߙ
90%
90%
85%
85%
80%
75%
75%
70%
70%
70%
70%
65%
65%
60%
60%
50%
读者龄分布
50 ȵČ
41 – 50
31 – 40
30ȵč
10%
35%
30%
25%
读者性别分布
㽳Ẍ
ሯẌ
72%
28%
向高收入群招手
블栐⥷븕ʼn۳䆸ᮩ੝凄␓̧즎
圈定的广告对象：
블栐⥷븕䇂昫凄僺䇅ʼn綟♫‫׺‬凄뺕पɝĢᚯ뺕≃栐Ǿȵপ綟侵ɝ䨓Ǿ੬䦓뺔ě沖毭ı晘⏙ܲ䇂঵弱‫ۮ‬᫪প㋊沖㐐洔뺕ȵপ
䯜ḅ䦥‫ۼ‬䇂৻䜓ᚇʃ㋀ߣ뺕블栐⥷븕ɼʼn˖ᬚ⧀Ě់䇂ᮩ੝᜹暸뺔
无与伦比的经验
DŽ㊳஽Ģᑲ˅뺕⟶DŽ㊳⚾Ā⚾Ʊ䇂ۛ㪿䗰뺕ົ஽Ģᑲ˅঵弱秡ྻ뺕⤽䋞➁Đʊゴ䇂쬗紡뺔ⅸȼ䇂‫ؗ‬Ƞ঵弱秔䉢뺕ࡰ⊻5/'
⦔ḛĤ짹DŽ⤱㾈璋䇂஽Ģ⦔ḛ뺓*4#UKC⤱‫⦕ؘ‬ፐẌ䇂*4⦔ḛ뺕ȵপ*CNCN4GUQWTEGUĀĶ琓᜹‫؀‬쫍JCNCN᫨໐
␓̧㏍‫׺‬䐧旘প‫⨀ۮ‬䇂ົ俍ᮔৢ뺔气Ā۰뺕‫ߘض‬Čⅸȼ⇁ߖ䇂৻ɝĢş痈䇂ƺߣ秔䉢뺕梦ȵʼn۳䆸ᮩ੝凄␓̧ĀĶ➁Đʊ
ゴ䇂ᚇʃː㽡뺔
汳⊶블栐⥷븕뺕˖ញ⟶Ķ栮ᚯ뺔
MEDIAKIT
ADVERTISING RATES FOR 2010 / 2011
EFFECTIVE 生效 : JANUARY 2010
CIRCULATION
行量 : 50,000
不定期
FREQUENCY 刊期 : BI MONTHLY
3-刊
6-刊
12-刊
Casual
3-insertions
6-insertions
12-insertions
Full Page 整
$ 4,000
$ 3,800
$ 3,600
$ 3,400
Panel Ad 板
$ 1,600
$ 1,520
$ 1,440
$ 1,360
$ 4,000
$ 3,800
$ 3,600
$ 6,800
$ 12,000
$ 11,400
$ 10,800
$ 10,200
$ 9,600
$ 9,120
$ 8,640
$ 8,160
$ 8,800
$ 8,360
$ 7,920
$ 7,480
$ 7,600
$ 7,220
$ 6,840
$ 6,460
Panel Spread 可
展板
Reverse Cover Spread 反向封面
1st Double Page Spread 首个可
展双
2 nd Double Page Spread 第二个可
Double Page Spread 可
展双
展双
Inside Back Cover 封底内
$ 5,000
$ 4,750
$ 4,500
$ 4,250
Back Cover 封底
$ 8,000
$ 7,600
$ 7,200
$ 6,800
Loading 加
Speci ed Position
20%
All rates are in US$
ADVERTISING, EDITORIAL AND MARKETING CONTACTS
MALAYSIA
Unit 709A, 6th Floor, Kelana Parkview Tower, Jalan SS 6/2, Kelana Jaya, 47301 Petaling Jaya, Selangor
[t] +603 7880 3511 [f] +603 7880 3515
SINGAPORE
74 South Bridge Road, Level 6, Singapore 058704
[t] +65-62200090 [f] +65-62200060
INDONESIA
Gedung Jamkrindo, 5th Fl, Jln. Angkasa Blok B-9 Kav 6, Kota Bandar Baru Kemayoran, Jakarta Pusat, 10610, Indonesia
[t] +6221-6542313 [f] +6221-6540408
BRUNEI
3, Spg 396/137, Jalan Kebangsaan Lama BC4115, Bandar Seri Begawan, Brunei Darussalam
[t] +673 898 7502
Advertising Enquiry: advertising@smemagazine.asia
Editorial: editor@smemagazine.asia
Business Opportunities / Partnership: marketing@smemagazine.asia