#
Date
Theme
Contents
Basic Text
Case Study and Text
Text Link
1
Jan
9
Latin America: Concepts, Evolution and Opportunities
•
Overview of the Course
•
The Idea of Latin America
•
Brief Economic and Political Evolution
•
Approaches for Business Analysis
Tuller: Chap. 1
Case Study: Mexico
Case Text: Helgueros, Y. (2012). E‐Business Models as a Tool to Increase Mexico Small and Medium Size Enterprises’ Sales.
Global Journal Of Business Research (GJBR), 6(1), 119‐126.
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=bth&AN=66423819&site=ehostlive&scope=site
2
Jan
16
Competitiveness in Latin America and Structural Hurdles
•
Structural aspects to consider for new or on‐going businesses in Latin America
•
Competition, Law, Crime, Corruption, Environment
Tuller: Chap. 2
Case Study: Colombia
Case Text: References
Lindgreen, A., Córdoba, J., Maon, F., & Mendoza, J. (2010). Corporate Social Responsibility in Colombia: Making Sense of Social
Strategies. Journal Of Business Ethics, 91229‐242. doi:10.1007/s10551‐010‐0616‐9
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=bth&AN=63268191&site
=ehost-live&scope=site
Jan
23
Social Issues and its Consequences for Business in Latin America
•
How Education, Gender, Poverty and other social issues affect business and its prospects in Latin America
Tuller: Chap. 3
Case Study: Argentina
Case Text: Ottaviano, G., Volpe Martincus, C.(2011). SMEs in Argentina: who are the exporters? Small Business Economics;
Sep2011, Vol. 37 Issue 3, p341‐361.
http://resolver.scholarsportal.info.subzero.lib.uoguelph.ca/resolve/0921898x/v37i0003/341_siawate
4
Jan
30
Cultural Aspects affecting Business in Latin America
•
Culture, Historic and Social Psychology Aspects to deal with while doing Business in Latin America
• FIRST COURSE QUIZZ
Tuller: Chap. 5
Case Study: Chile
Case Text: Arroyo, F., & Edmunds, J. C. (2009). The Macro Dimensions of Chile's Export Dilemma. Global Economy Journal, 9(4),
1‐16. doi:10.2202/1524‐5861.1546
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=bth&AN=47965607&site=ehostlive&scope=site
5
Feb
6
Market Research for Business in Latin America
•
Acquisition of Fundamental Information to Establish a Business in Latin America: General and Business‐specific Conditions
Tuller: Chap. 6
Case Study: Peru
Case Text: Torres, D., & Jones, S. (2010). A changing scene: Comparing business cultures in Peru and the Netherlands. Global
Business & Organizational Excellence, 29(4), 53‐66.
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=bth&AN=49099618&site=ehostlive&scope=site
6
Feb
13
Country Risk Assessment
•
Analysis of Market‐Entry Options and Assessment of Risks for a Business in Latin America
Tuller: Chap. 7
Case Study: Brazil
Case Text: Sweig, J. E. (2010). A New Global Player. Foreign Affairs, 89(6), 173‐184.
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=bth&AN=54624972&site=ehostlive&scope=site
7
Feb
20
No class
8
Feb
27
MID‐TERM
9
Mar
5
Analyzing Marketing Needs and Possibilities
•
Which and how to access channels to optimize Marketing efforts
Tuller: Chap. 8
Case Study: NAFTA
Case Text: Pastor, R. A. (2008). The Future of North America. Foreign Affairs, 87(4), 84‐98.
http://search.ebscohost.com.subzero.lib.uoguelph.ca/login.aspx?direct=true&db=aph&AN=32555675&site=ehostlive&scope=site
Revised December 16, 2011