Florida A&M University
School Of Business and Industry & School Of Architecture
IFMA Foundation Accredited Degree Programs
Self-Study Report/Application
Appendix- 3.3.1: Study Guides/Course Materials
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
ACG 2021 Financial Accounting Principles
Fall 2011
Professor: Craig Reeder
Email: craig.reeder @ famu.edu
Office: Mobley Bldg. 429 E
Phone: 599-8357
Office Hours: Mon & Wed, 3:00 – 5:30 or by appointment
Class Website: http://famu.blackboard.com
rev. 8-22-11
Required Text: Financial and Managerial Accounting 3e, Horngren, et al,
(pub. by Pearson) Chap. 1 – 13
Other Required Materials: Students are required to have the text book (hardcopy, looseleaf, or etext) plus the access code for MyAccountingLab, the publisher’s suite of online resources. Various
purchase options for text and access code will be discussed in class.
Prerequisite: none
Course Description: (per FAMU Catalog) Conceptual introduction to financial accounting.
Emphasis placed on preparation and interpretation of financial statements and the processes by which
information is generated.
Learning Objectives: Students will learn the basics of financial accounting. They will gain an
understanding of the purposes and uses of financial accounting, including real world applications. For
purposes of the SBI Assurance of Learning Program, this course will teach two learning objectives:
content knowledge and critical thinking.
Grading: There will be four regular exams, and one final exam. The final exam is mandatory. For
calculation of the course grade, the lowest exam score may be dropped. Exam scores combine to make
up 86% of the course grade. Homework and class participation make up the remaining percentage. A
grading worksheet will be provided in class. There will be no extra credit assignments offered.
Class Preparation and Homework: Students should expect to spend an average of 2 to 3 hours of
preparation for each class session. Homework problems will be done online using MyAccountingLab.
Students should plan their work sufficiently in advance to leave a “cushion” for possible computer or
network problems.
Course Website: The course website is located at http://famu.blackboard.com.
Attendance and Tardiness:
Students are expected to attend all class sessions, unless sick or otherwise unable to attend. Roll will be
taken at the beginning of each class period. The university attendance policy states that a student who
1
exceeds 3 unexcused absences may be dropped from the class. That policy will be applied at the
discretion of the professor.
Changes: All provisions of this syllabus are subject to change, on notice by the instructor.
Date
Aug 29
Aug 31
Sep 2
Sep 5
Sep 7
Sep 9
Sep 12
Sep 14
Sep 16
Sep 19
Sep 21
Sep 23
Sep 26
Sep 28
Sep 30
Oct 3
Oct 5
Oct 7
Oct 10
Oct 12
Oct 14
Oct 17
Oct 19
Oct 21
Oct 24
Oct 26
Oct 28
Oct 31
Nov 2
Nov 4
Nov 7
Nov 9
Nov 11
Nov 14
Nov 16
Nov 18
Nov 21
Nov 23
SCHEDULE OF ACTIVITIES (Subject to Change as Necessary)
Content
Introductory lecture
Discussion of Blackboard and MyAccountingLab
Convocation – classes suspended
Holiday
Chap 1
Chap 1
Chap 1
Chap 2
Chap 2
Chap 2
Chap 2
Chap 2 - Quiz
Exam 1
Chap 3
Chap 3
Chap 3
Chap 3 - Quiz
Convocation – classes suspended
Chap 4
Chap 4
Chap 5
Chap 5 - Quiz
Exam 2
Chap 6
Chap 6
Chap 7
Chap 7
Chap 8
Chap 8
Chap 9
Chap 9
Chap 9 - Quiz
Holiday
Exam 3
Chap 10
Chap 10
Chap 11
Chap 11
2
Nov 25
Nov 28
Nov 30
Dec 2
Dec 5
Dec 7
Dec 9
Dec 12-16
Holiday
Chap 12
Chap 12
Chap 13
Chap 13 - Quz
Exam 4
Review session
Final exam week – schedule to be announced by University
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of
excelling as future leaders in global business, industry, and commerce. This is achieved by:
Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating studentcentered learning environment.
Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring”
through high-quality teaching, relevant intellectual contributions, and meaningful service.
Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility
and accountability flourish.
Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with
strong academic backgrounds committed to the pursuit of excellence.
Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the
relevance and currency of our academic programs.
Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and
technological resources to maintain our competitive edge.
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics,
integrity, caring, excellence, knowledge, research, and service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in
business.
SBI Learning Goals
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business
administration concepts or problems and to draw sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective
presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in
business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business
administration and develop a framework for reporting and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues
in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills.
Map of Grading Tools onto Learning Goals
Grading
Learning Goal Learning Goal
1
2
Exams
X
Homework
X
Class Participation
X
Learning Goal
3
X
X
X
3
Learning Goal
4
Learning Goal
5
Learning
Goal 6
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the University community be permitted
to work or attend classes in an environment free from any form of discrimination including race, religion, color, age, disability, sex,
marital status, national origin, veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the Student Code of Conduct- Regulation
2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor of accommodations required to
insure participation in this course. Documentation of disability is required and should be submitted to the Learning Development and
Evaluation Center (LDEC). For additional information please contact the LDEC at (850) 599-3180.
4
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
ACG 2071 Managerial Accounting Principles
Fall, 2011
Professor: Craig Reeder
Email: craig.reeder @ famu.edu
Office: Mobley Bldg. 429 E
Phone: 599-8357
Office Hours: Mon & Wed, 3:00 – 5:30 or by appointment
Class Website: http://famu.blackboard.com
rev. 8-22-11
Required Text: Financial and Managerial Accounting 3e, Horngren, et al,
(pub. by Pearson) Chap. 16 – 23
Other Required Materials: Students are required to have the text book (hardcopy, looseleaf, or etext) plus the access code for MyAccountingLab, the publisher’s suite of online resources. Various
purchase options for text and access code will be discussed in class.
Prerequisite: ACG 2021 Financial Accounting Principles
Course Description: (per FAMU Catalog) Conceptual introduction to managerial accounting.
Emphasis placed on cost reporting and analytical tools used by management.
Learning Objectives: Students will learn various concepts and techniques of managerial accounting.
They will gain an understanding of the purposes and uses of managerial accounting, including real
world applications. For purposes of the SBI Assurance of Learning Program, this course will teach
three learning objectives: content knowledge, communication skills, and critical thinking.
Grading: There will be four regular exams, and one final exam. The final exam is mandatory. For
calculation of the course grade, the lowest exam score may be dropped. Exam scores combine to make
up 85% of the course grade. Homework and class participation make up the remaining percentage. A
grading worksheet will be provided in class. There will be no extra credit assignments offered.
Class Preparation and Homework: Students should expect to spend an average of 2 to 3 hours of
preparation for each class session. Homework problems will be done online using MyAccountingLab.
Students should plan their work sufficiently in advance to leave a “cushion” for possible computer or
network problems.
Course Website: The course website is located at http://famu.blackboard.com.
Attendance and Tardiness:
Students are expected to attend all class sessions, unless sick or otherwise unable to attend. Roll will be
taken at the beginning of each class period. If there is a valid reason for absence, students should
obtain an official excuse within two weeks following the absence. The university attendance policy
1
states that a student who exceeds 3 unexcused absences may be dropped from the class. That policy
will be applied at the discretion of the professor.
Changes: All provisions of this syllabus are subject to change, on notice by the instructor.
Date
Aug 29
Aug 31
Sep 2
Sep 5
Sep 7
Sep 9
Sep 12
Sep 14
Sep 16
Sep 19
Sep 21
Sep 23
Sep 26
Sep 28
Sep 30
Oct 3
Oct 5
Oct 7
Oct 10
Oct 12
Oct 14
Oct 17
Oct 19
Oct 21
Oct 24
Oct 26
Oct 28
Oct 31
Nov 2
Nov 4
Nov 7
Nov 9
Nov 11
Nov 14
Nov 16
Nov 18
Nov 21
Nov 23
SCHEDULE OF ACTIVITIES (Subject to Change as Necessary)
Content
Introductory lecture
Discussion of Blackboard and MyAccountingLab
general business discussions
Holiday
Chap 16
Chap 16
Chap 16
Chap 16 Quiz
Chap 17
Chap 17
Chap 17
Chap 17
Chap 17 Quiz
Exam 1
Chap 18
Chap 18
Chap 18
Special online assignment
Chap 18
Chap 18 Quiz
Exam 2
Chap 19
Chap 19
Chap 19
Chap 19
Chap 19
Chap 19 Quiz
Chap 20
Chap 20
Chap 20
Chap 20 Quiz
Exam 3
Holiday
Chap 22
Chap 22
Chap 22
Chap 22 Quiz
Special online assignment
2
Nov 25
Nov 28
Nov 30
Dec 2
Dec 5
Dec 7
Dec 9
Dec 12-16
Holiday
Chap 23
Chap 23
Chap 23 Quiz
Exam 4
review session
review session
Final exam week – schedule to be announced by University
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of
excelling as future leaders in global business, industry, and commerce. This is achieved by:
Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating studentcentered learning environment.
Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring”
through high-quality teaching, relevant intellectual contributions, and meaningful service.
Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility
and accountability flourish.
Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with
strong academic backgrounds committed to the pursuit of excellence.
Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the
relevance and currency of our academic programs.
Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and
technological resources to maintain our competitive edge.
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics,
integrity, caring, excellence, knowledge, research, and service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in
business.
SBI Learning Goals
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business
administration concepts or problems and to draw sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective
presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in
business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business
administration and develop a framework for reporting and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues
in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills.
Map of Grading Tools onto Learning Goals
Learning Goal 1 Learning Goal 2
Grading
Exams
Homework
Class Participation
X
X
X
X
Learning Goal
3
X
X
X
3
Learning Goal 4
Learning Goal 5
Learning
Goal 6
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the University community be permitted
to work or attend classes in an environment free from any form of discrimination including race, religion, color, age, disability, sex,
marital status, national origin, veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the Student Code of Conduct- Regulation
2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor of accommodations required to
insure participation in this course. Documentation of disability is required and should be submitted to the Learning Development and
Evaluation Center (LDEC). For additional information please contact the LDEC at (850) 599-3180.
4
COST ACCOUNTING
ACG 3361, Sections 301 & 302
Fall 2010
Professor:
Steve Swirsky, PhD, CPA
Office: SBI West, Room 425
Office Telephone: FAMU: 412-7749 voicemail available, messages time/date stamped
E-mail:
steven.swirsky@famu.edu
Office Hours:
Tuesday and Thursday : 9:00am – 9:30am;
12:20pm – 1:50pm (in Office);
and other times by appointment.
Class Times:
Section 301: T & Th, 9:30am to 10:45am SBI West, Room 205
Section 302: T & Th, 11:00am to 12:15pm SBI West, Room 205
Required Materials :
Textbook: Cost Accounting: A Managerial Emphasis, Horngren, Datar, Foster, Rajan and Ittner;
13th Edition,
Text available online at: http://www.coursesmart.com/9780136070825?_instructoruserid=1137764
The CourseSmart website offers students several ways of utilizing this text throughout the semester.
Note: You will need to have the portion of the text (chapter materials and end-of-chapter materials) that
is relevant to the current lecture, with you in class, EVERY class, beginning Thursday, Sep. 9. If
you do not have the relevant text materials with you at that time, you will be dropped from the
class roster that afternoon.
Calculator: You are also required to bring a simple calculator to every class. Not cell phones.
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce graduates
capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:
!
!
!
!
!
!
Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and
stimulating student-centered learning environment.
Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with
caring” through high-quality teaching, relevant intellectual contributions, and meaningful service.
Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual
responsibility and accountability flourish.
Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic
origins with strong academic backgrounds committed to the pursuit of excellence.
Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain
the relevance and currency of our academic programs.
Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial,
and technological resources to maintain our competitive edge.
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility, accountability,
respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent
center of excellence in business.
SBI Learning Goals
•
•
•
•
•
•
•
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships
among business administration concepts or problems and to draw sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the
effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and
graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific
knowledge in business and accounting.
Learning Goal #4 - Multicultural and Diversity Understanding: Our graduates will understand the importance of
multicultural and diversity issues in business.
Learning Goal #5 - Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in
accounting and business and develop a framework for reporting and making appropriate business decisions.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective
teamwork skills.
Learning Goal #7 – Leadership Skills: Our students will be able to influence the activities of an individual or group in
efforts toward goal achievement.
Map of Grading Tools onto Learning Goals
Grading
Daily Preparation
Participation/
Discussion
Assignments
Semester Projects
Learning
Goal 1
X
X
Learning
Goal 2
X
X
Learning
Goal 3
X
X
X
X
X
X
X
Learning
Goal 4
X
Learning
Goal 5
X
X
X
Learning
Goal 6
X
Learning
Goal 7
X
X
X
X
X
Course Description/Objective:
The objective of this course is to provide students with a more complete understanding of managerial
and cost accounting issues as they relate to information use and managerial decision making and the
ability to apply this knowledge to the current business environment. This course identifies changes in
cost management and accounting information needs such as providing value to customers, total quality
management, cycle time and other time sensitive constraints, globalization of markets, service industry
growth, and ethical and environmental business practices. The course focuses on alternative costing
concepts and the development of strategic-based cost management practices. The primary objective of
this course is to help you develop your skills of information analysis and to extend this skill as a
manager would to make better informed decisions through the development, analysis, and understanding
of various costs. Specifically, the course adopts an integrated approach to the comprehension,
application, (rather than memorization) and analysis (the “Why” and the “Impact”) of cost information
within the corporate environment.
To achieve the course objectives, students are required to integrate their knowledge and understanding
of economics, general business, the legal business environment, and prior accounting subject matter.
The course seeks to provide students with opportunities to:
! demonstrate and develop critical thinking and reasoning skills
! demonstrate and develop the necessary skill to research, evaluate and solve unstructured
problems.
! demonstrate and improve both your oral and written communication skills by writing cases
summaries and analyses, decision analyses and by contributing to team and class discussions.
! demonstrate their ability to work in teams by participating in group activities in class and outside
of class.
Prerequisite:
- A minimum grade of C in Managerial Accounting, and sufficient retention of that subject’s material to
supply the basis for this class’ material.
- The ability to express thoughts and knowledge both orally and in writing at the college level.
- The ability to use basic reasoning skills
"
"
"
"
"
"
"
Course Learning Outcomes:
Upon successful completion of this course, a student will have several of the necessary skills to evaluate business
events, he/she will be able to
Understand and explain how those events affect the cost structure of the company’s products and services.
Understand, explain and distinguish the objectives of cost accounting information, (both qualitative and
quantitative characteristics of that information).
Understand and apply cost benefit criteria to develop an appropriate basis for the treatment of cost accounting
issues.
Evaluate and justify which of several potential allocation treatments would be appropriate for a certain cost
activities within the appropriate context.
Utilize current information technology to further develop your literacy, understanding, and application topics
of interest to business managers in a decision making environment.
Enhance teamwork skills and understanding of team structures, processes, and methods through team
exercises employed during various topics.
Refine quantitative reasoning skills by demonstrating the ability to judge which information is appropriate to
different decision-making situations; Knowledge of the critical quantitative models appropriate to a decision.
Course Assessment Methods:
“Active” discussion and analysis of problems and cases; lecture; question and answer sessions; group and
individual in-class and homework assignments; case problems, quizzes and semester project. All homework due
must be submitted to me at the beginning of class and must be prepared in a professional manner as though
you are presenting it to your supervisor (e.g., no misspelled words, no grammatical errors, stapled, no
torn/folded edges).
Attendance Policy: Attendance will be taken each class period. I will strictly enforce the FAMU attendance
policy (per FAMU Catalog 2007-2008) which includes the following provisions:
Absence from class for cause: (a) participation in recognized university activities, (b) personal illnesses
properly certified, or (c) emergencies caused by circumstances over which the student has no
immediate control will be excused ONLY by the Director of Academic Programs at SBI.
A student will be permitted three unexcused absences during the semester. Any student exceeding
three unexcused absences will be dropped from the course and assigned the grade of “F”.
Tardiness Policy: I will allow a five minute “grace” period after class has begun. After 5 minutes, students
will not be allowed to enter the classroom. Once class has begun, students may leave the room only for an
emergency.
Ethics and Scholastic Dishonesty:
You are expected to conduct yourself in a manner that is above reproach in class behavior and in completing the
requirements of the course. Please familiarize yourself with the Student Code of Conduct section of the most
current FAMU Student Handbook and other University/SBI literature regarding ethics, code of conduct,
scholastic dishonesty and/or academic irregularities (e.g., cheating, plagiarism). Scholastic dishonesty may
result in a lower course grade, “F” letter grade, and/or other appropriate actions as outlined in the Student
Handbook (i.e., suspension, dismissal, or expulsion). Inappropriate behaviors include, but are not limited to,
copying (e.g., duplicate solutions to assignments not designated as work to be completed and submitted as a
team), unauthorized sharing of information/assignments, cheating, plagiarism, presenting false information and
giving information about an examination/quiz/assignment to others. If you have questions or concerns about
any actions that may be considered inappropriate, please see me. Again, it is your responsibility to be
knowledgeable of the University’s (pursuant to the most recent FAMU Student Handbook, etc.) and SBI’s
policies on ethics, code of conduct, scholastic dishonesty and/or academic irregularities. My observation of any
academic irregularities committed by any student in this course during the semester will result in the
maximum penalty permitted by University policies.
Dress Code: Students are expected to wear business appropriate attire during their class day.
My Expectations of Students:
As an active participant in your learning process, in general, I expect that you:
" Have a desire to learn and achieve the highest standards of academic performance.
" Understand the importance of knowledge and the power of constructively demonstrating and sharing your
knowledge.
" Read, all assigned material and try to comprehend, to the best of your ability, the concepts prior to coming
to class.
" Apply yourself diligently to assignments, whether complex or routine, and do your best.
" Ask Questions.
" Ask for and seek assistance early in and throughout the semester.
" Monitor your progress in the class and modify your behaviors accordingly.
Grading for Course:
Cases and EOC preparation
50%
A
90 - 100%
Semester long Excel project
30%
B
80 - 89.999
Subjective participation/preparation (pop Quizes) 20%
C
70 - 79.999
100%
D
60 - 69.999
F
Below 59.99
Cases/ EOC preparation and class preparation/participation: This represents a significant percentage of
your overall grade. You should expect to spend an average of 2 hours of preparation for each class session.
Each student (or student team) will be called upon at random times throughout the semester to present your
thoughts/work on the current topic. In addition, team homework assignments will be collected regularly during
the semester. If your team does not turn in the assignment when it is collected in class, team members will
receive no credit for that homework. If you expect to miss class, make sure that someone from your team will
be responsible for turning in your team’s homework and for getting any new homework assigned. Your team
will be allowed one late homework. To adequately complete each assignment will require you to have read
the supporting text material and to have met as a team to formulate and put on paper, your proposed solutions.
After one late homework, there will be no further makeup available for homework missed.
Subjective participation/preparation (pop Quizes): These activities will represent your preparation and
participation performance in class discussions, and will be incorporated into your course grade.
Assistance: Students with special needs should see me within first two weeks of the semester. All students are
strongly encouraged to visit with me during my office hours or schedule an appointment. Students having
difficulties with the course or particular assignment are especially encouraged to work with me early in the
semester, immediately following the particular assignment or class lecture/discussion and ask questions during
class. The day prior to the exam or the date an assignment is due is usually too late if you are having
difficulties. This time is best used for clarification, etc.
Disabled Students: Students with disabilities can find assistance at the office of Disabled Student Services.
Please notify the instructor during the first week of class if you need assistance and present the appropriate form
for the DSS. Please advise the instructor in advance of accommodations you may need.
Changes : I reserve the right to make changes to the syllabus and course schedule. Changes will be announced
in class. It is the student’s responsibility to be aware of all announced and posted changes.
Fall 2010
Date
Chapter
24 Aug
26 Aug
1
31 Aug
2
2 Sep
2
7 Sep
3
9 Sep
3
14 Sep
4
16 Sep
4
21 Sep 4/5
23 Sep
5
28 Sep
5
30 Sep
5 Oct
6
7Oct
6
12 Oct
6
14 Oct
7
19 Oct
7
21 Oct
8
26 Oct 8/11
28 Oct
11
2 Nov
11
4 Nov
9 Nov
12
11 Nov
12
16 Nov
12
18 Nov
12
23 Nov
13
25 Nov
30 Nov
13
2 Dec
ACG-3361 Sections 301 & 302
Homework
Due
Topic
Introduction
The Role of Cost Accounting in the Organization
Introduction to Cost Terms and Purposes
Ch2-38,39,40
Cost Volume Profit Analysis
TBA
Job Costing
On own – Ch 4
Activity Based Costing & Activity Based Management
TBA
Master Budget and Responsibility Accounting
Flexible Budgets, Direct-Cost Variances, & Management Control
On own – Ch 7
Flexible Budgets, Overhead Cost Variances, & Management Control
Decision Making and Relevant Information
Pricing Decisions and Cost Management
On own – Ch 12
Strategy, Balanced Scorecard and Strategic Profitability Analysis
Thanksgiving Holiday! No Classes
Semester project due
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS & INDUSTRY
COURSE SYLLABUS
Excellence with Caring
FIN 3403
SEC 301 & 302
Corporation Finance
Fall 2011
1
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
FIN-3403 CORPORATION FINANCE
FALL 2011
“Champions are champions not because they do anything extraordinary but because they do the
ordinary things better than anyone else.” – Chuck Noll
Professor: Dr. Michael Campbell
Email: michael.campbell@famu.edu or mcampbellm48@hotmail.com.
Office: SBI- 428 EW
Phone: (850) 599-8356
Course Schedule: Tuesday & Thursday Time: 8:00 pm – 9:15 pm: Room 305 West Wing. (Sec 301)
Course Schedule: Tuesday & Thursday Time: 9:30 pm – 10:45 pm: Room 305 West Wing. (Sec 302)
Office Hours: Tuesdays & Thursdays: 11:00am - 12:15 noon (on forum days)
11:00am – 1:00pm (on non-forum days)
Required Text: Brealey, Myers & Allen, Principles of Corporate Finance,(Concise Edition) 2nd
Edition, McGraw- Hill Irwin, 2011.
Required Resources: Blackboard Software.
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce
B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and
commerce. This is achieved by:
! Providing innovative academic, professional development, and internship experiences in an
enlightened, ethical, and stimulating student-centered learning environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff
committed to “excellence with caring” through high-quality teaching, relevant intellectual
contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness, respect for others,
and individual and mutual responsibility and accountability flourish.
! Embracing the University’s historic mission of educating African Americans while recruiting
students of all races and ethnic origins with strong academic backgrounds committed to the
pursuit of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and private and
public stakeholders to maintain the relevance and currency of our academic programs.
! Promoting an environment of continuous improvement by acquiring and developing the
necessary human, physical, financial, and technological resources to maintain our competitive
edge.
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility,
accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and
service.
2
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a
preeminent center of excellence in business.
SBI Dress Code
As a professional school, this dress code is intended to contribute to the overall professional
development and appearance of the students. The following items of clothing or clothing styles are
unacceptable for students attending SBI Classes.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Footwear: Bare feet, Slippers
Pants: Pants or jeans with holes or cut out parts in inappropriate places
Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh
Sleepwear, swimwear, dirty or very tight attire
Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane
language
See through clothing or clothing that reveals undergarments
Provocative or revealing clothing that does not properly cover stomach, chest, breast, back,
buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops,
spaghetti strap tops/blouses)
Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas
Do-rags, skull caps*, baseball caps, hoods* or sunglasses*
* Wearing these items for medical, religious, or weather purposes is acceptable with
documentation.
SBI Learning Goals
•
•
•
•
•
•
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify,
isolate and find relationships among business administration concepts or problems and to draw
sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence
and inform others through the effective presentation of business administration and accounting
principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to
demonstrate discipline-specific knowledge in business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify
and evaluate ethical issues in business administration and develop a framework for reporting
and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the
importance of multicultural diversity issues in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to
demonstrate effective teamwork skills.
3
Map of Grading Tools onto Learning Goals
Grading
Participation
Quizzes
Journal
Summary
Assignments
Case Analysis
Exams
Learning Learning
Goal 1
Goal 2
X
X
X
X
Learning
Goal 3
X
X
X
Learning
Goal 4
X
X
X
X
X
X
X
X
X
X
X
Learning
Goal 5
Learning
Goal 6
X
X
X
X
X
COURSE OVERVIEW
Finance is an exciting, challenging and ever-changing discipline. It is the cornerstone of an enterprise.
Good financial management is vitally important to the economic wealth of individuals, businesses,
nations and the world. Finance is the acquisition, management and financing of resources. This course
will emphasize the fundamental concepts of financial tools, analyses and the financial decision-making
process.
COURSE DESCRIPTION
This course uses a valuation framework to provide a basic understanding of the concepts, tools, and
techniques of corporate finance. The broad topical areas covered include: (1) an introduction to
corporate finance including its goals, environment, financial statements and analysis, leverage, and
cash flow and financial planning; (2) important financial concepts, including time value of money, risk
and return, interest rates and bond valuation, and stock valuation; (3) long-term investment decisions;
and (4) short-term financial decisions. Global issues related to each of the broad areas covered are
also emphasized within each topical area or chapter. A problem-solving approach will be used to
develop and reinforce analytical concepts. In addition, ethical issues will be raised and discussed
when appropriate throughout the course.
COURSE OBJECTIVES
The objectives of this course are geared towards:
(1) Preparing the student who must operate within today's global financial systems with the skills
necessary for excelling in the financial world.
(2) Providing the essential background information on corporate finance concepts to assist the student
to become an informed financial decision maker.
(3) Preparing the student on identifying and resolving the risks inherent in Corporate Finance and in
the financial system.
(4) Developing and equipping the student with the ability to read, understand, analyze, and interpret
financial statements.
(5) Giving the student an understanding of the economic, demographic, social, and technological
forces reshaping the financial management techniques.
(6) Clarifying the importance of global financial management with emphasis on the analyses,
formulation of objectives and organizational strategies.
(7) Examining the concepts of risk analysis, time value of money, and other valuation techniques in
financial management.
(8) Explaining the fundamental concepts of asset valuation and rates of return.
4
GRADING
Grading will be based on a weighted average of scores earned on each assignment. Grades will be assigned
based on the weighted average score for the semester according to the following scale:
Anticipated Grading Structure
Required Task
Points Possible
Grade %
Letter
Grade
1st Exam
2nd Exam
100
100
90-100
80-89
A
B
3rd Exam
4th Exam
Homework
Assignments
Case Analyses
100
100
100
100
100
70-79
60-69
60 <
C
D
F
Totals
700
COURSE POLICIES
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the
University community be permitted to work or attend classes in an environment free from any form of
discrimination including race, religion, color, age, disability, sex, marital status, national origin,
veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the
Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor
of accommodations required to insure participation in this course. Documentation of disability is
required and should be submitted to the Learning Development and Evaluation Center (LDEC). For
additional information please contact the LDEC at (850) 599-3180.
Attendance
Professional behavior is required and attendance will be taken daily. If you have more than three (3)
unexcused classes, you risk failing the course (see FAMU University Catalog). If you are absent, you
are still responsible for all work given in class.
5
Learning Activities
Each activity in this course is geared to enhance the students learning experience. Students are
therefore encouraged to devote their maximum attention to every aspect of the course. The intent is for
students to acquire new knowledge, demonstrate an understanding of the knowledge acquired, and
ultimately be able to introduce aspects of the newly acquired knowledge to the work environment.
1.
2.
3.
4.
5.
6.
7.
Lectures & Discussions: Students are expected to participate in the class by taking notes
during the lectures and contributing to the discussions by either making pertinent statements or
asking questions.
Homework Assignments:: To be completed as indicated on the syllabus. All assignments must
be submitted with a cover page and on the due dates as indicated on the syllabus. Problems
similar to those assigned can be expected to appear on each exam.
Article Summaries: Each student is expected to obtain four articles, pertaining to the theme of
the course, from refereed business journals and pertaining to the chapters as indicated in the
syllabus. Each article must be summarized in no less than two full pages and no more than
three pages. A title page (not to be counted as part of the two required pages) must be attached
to each summary. Each article summary will be due on the dates indicated on the syllabus.
Each summary must be double spaced, font 12, and written either in Times New Roman or
Courier with one inch margins. Remember to review the sample attached to the syllabus
and the list of accepted articles..
Extra Credit/ Quizzes: Four (4) quizzes will be administered during the semester
unannounced. Each quiz will be worth five (5) for a total of twenty (20) extra credit points.
Attendance/Participation: A log will be kept of each student's attendance and class
participation. Attendance is mandatory to the successful completion of the course. Numerous
unexcused absences (more than three) could result in a failing overall grade for the course.
Remember, if you are not in attendance, you cannot participate in in-class activities. . Roll will
be taken ten minutes (10) after the scheduled course time. All excused absences will be
honored. However, theses excuses must be turned in to the professor no later than two (2)
weeks after returning to classes.
Examinations: Four Examinations will be administered. The format will be approximately
fifty (50) multiple choice questions.. All of the questions on each exam will be taken from the
chapters assigned as indicated in the course schedule.
Case Analysis: Four (4) Mini Cases selected from the text will have to be completed and
submitted for grading on the dates as stated on the schedule of events. Each analysis will be
worth twenty-five (25) points.
6
SCHEDULE OF ACTIVITIES
Fall 2011 Corporate Finance – FIN 3403
Course Outline
Week 1
This course schedule is tentative and subject to change. Changes will be announced in class.
Homework Problems &
Class Assignments
Meetings Chapter/Lecture Topics/Section 08/30/2011
09/01/2011
09/06/2011
09/08/2011
09/13/2011
09/15/2011
Introduction of Course, Requirements & Assignments
Chapter 1: Goals & Governance of the firm: 1.2, 1.3 & 1.4
Chapter 2: Present Values: 2.1 & 2.2
Chapter 2: Present Values: 2.3 & 2.4
Chapter 5: NPV: 5.1 & 5.2
Chapter 5: NPV: 5.3 & 5.4
4
09/20/2011
09/22/2011
5
09/27/2011
09/29/2011
10/04/2011
10/06/2011
10/11/2011
10/13/2011
Chapter 6: Net Present Value Rule: 6.1 & 6.3
************** EXAM #1*****************
Mini Case #1Page 124 in the text.
Chapter 3: Valuing Bonds: 3.1, 3.2, & 3.3
Chapter 3: Valuing Bonds: 3.4, 3.5 & 3.6
Chapter 4: Valuing Stocks: 4.1, 4.2 & 4.3
Chapter 4: Valuing Stocks: 4.4, & 4.5
Chapter 7: Intro to Risk & Return: 7.1, & 7.2
Chapter 7: Intro to Risk & Return: 7.3, 7.4 & 7.5
Article Summary #1 Due.
Homework Problems Due
Case Analysis #1 Due
3.2 & 3.3
Chapter 8: Portfolio Theory: 8.1, 8.2 & 8.3.
Chapter 9: Risk & The Cost of Capital: 9.1, & 9.2.
Chapter 9: Risk & The Cost of Capital: 9.3 & 9.4
****************EXAM #2 *******************
Mini Case #2 Page 211 in the text.
Chapter 10: Project Analysis: 10.1, 10.2, 10.3, & 10.4
Chapter 12: Payout Policy: 12.1, 12.2 & 12.3
Chapter 13: Debt Policy: 13.1, 13.2, & 13.3
Chapter 14: Capital Structure: 14.1, 14.2, & 14.3
Chapter 15: Financing & Valuation: 15.1, & 15.2
Chapter 15: Financing & Valuation: 15.3, & 15.4
**************** EXAM #3 ****************
Mini Case #3 Page 237 in the text.
Chapter 18: Financial Analysis: 18.1, 18.2, 18.3 & 18.4.
8.9
9.4
Article Summary #2 Due.
Homework Problems Due
Case Analysis #2 Due
10.3, & 10.4
12.2
13.3 & 13.7
14.3 & 14.5
15.1
Article Summary #3 Due.
Homework Problems Due
Case Analysis #3 Due
18.1, 18.2, 18.3 & 18.5
2
3
6
7
8
9
10/18/2011
10/20/2011
10/25/2011
10/272011
10
11/01/2011
11/03/2011
11
11/08/2011
11/10/2011
11/15/2011
11/17/2011
12
13
14
15
16
11/22/2011
11/24/2011
11/29/2011
12/01/2011
12/06/2011
12/08/2011
12/12/2011
12/16/2011
2.2, 2.4, 2.8 & 2.10
5.1, 5.2 & 5.7
4.3 & 4.14
7.4 & 7.5
Thanksgiving: Classes Suspended
Chapter 18: Financial Analysis: 18.5, 18.6, 18.7 & 18.8.
Chapter 19: Financial Planning: 19.1, 19.2, & 19.3
Chapter 19: Financial Planning: 19.4, 19.5, & 19.6
**************** EXAM #4 *******************
Mini Case #4 Page 266 in the text.
Final Exam Week: Dec 12 - Dec 16, 2011
19.1( i – vi)
Article Summary #4 Due.
Homework Problems Due
Case Analysis #4 Due
NO CLASS
MEETINGS
NOTE: Readings are chapters from the required textbook: Brealey, Myers & Allen, Principles of
Corporate Finance, 2nd Edition, McGraw-Hill Irwin, 2011.
7
(Format for Article Summary)
[No less than Two (2) full to Three (3) double-spaced pages]
Ely, D., Houston, A., and Houston, C. (2001). Can Financial Markets Discipline Banks? Evidence
from the Markets for Preferred Stock. Journal of Applied Business Research, 33, 4, 876-899.
The paper explored the potential benefits of allowing greater use of money-market of preferred stock
(MMPS), (financial instruments that have original maturities less than one year) in the capital structure of
banking organizations; instead of debt market or capital-market of preferred stock (CMPS), (that segment of the
marketplace where financial instruments have original maturities of more than a year). Preferred stockholders
get a fixed dividend, they are entitled to it before the common stockholders get anything. The paper showed that
both MMPS and CMPS had similar characteristics and that a lack of an MMPS alternative would adversely
impact bank value………………………..
**********************************************************************
8
List of Journal Articles to be Summarized
Module 1. Select only one article.
Beim, David U. “Why are Banks Dying?” Columbia Journal of World Business. Spring
1992, 2-12.
Benson, George G. “Federal Regulation of Banks: Analysis & Policy
Recommendations.” Journal of bank Research. Winter 1983, 216-244.
Goldberg, Lawrence G., and Gerald A. Hanweck. “What can we expect from Interstate
Banking.” Journal of Banking & Finance. 12 (1988), 51-67.
Module 2. Select only one article.
Zdanowicz, John S. “Applying Portfolio Theory to Branch Selection,” Journal of Retail
Banking. 13. 4 (Fall 1991): 25-28.
Walter, John R. “Loan-Loss Reserves.” Economic Review. Federal Reserve Bank of
Richmond, July/August 1991: 20-30
Rose, Peter S. “Risk-Taking Temperature and Finding a Cure.” The Canadian Banker.
November/December 1987: 54-63
Module 3. Select only one article.
Gerson, Vicki. “Starting on the same page.” Bank Systems & Technology, 42, 4: 42.
Rose, Peter S. “Defensive Banking in a Volatile Economy: Hedging Loan and Deposit
Interest Rates.” The Canadian Banker, 93,2 (April 1986): 52-59
Hassan, M. Kabir. “ The off Balance Sheet banking Risk of Large U. S. Commercial
Banks.” The Quarterly Review of Economics & Finance. 33, 1 (Spring 1993): 51-69.
Module 4. Select only one article.
Sack, Brian. And Robert Elsasser, “Treasury Inflation Indexed Debt: A Review of U.S.
Experience.” Economic Policy Review. Federal Reserve Bank of New York. May
2004, 47-66.
Stackhouse, Julie L., and Mark D. Vaughan. Navigating the Brave New World of bank
Liquidity.” The Regional Economist. Federal Reserve Bank of St Louis, July 2003:
12-13.
9
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
GEB 1091 – PROFESSIONAL LEADERSHIP DEVELOPMENT
FALL 2011
“Champions are champions not because they do anything extraordinary but
because they do the ordinary things better than anyone else.” – Chuck Noll
Professors:
Dr. Vera Harper; Email: vera.harper@famu.edu;
Office: SBI S404; Phone: 850-561-2359 (O) 850-877-5376 (H)
Mrs. Kenyatta Rosier; Email: kenyatta.rosier@famu.edu;
Office: SBI E409; Phone: 850-599-8338 (O)
Office Hours: See individual professor.
Class:
Mondays & Wednesdays 9:05 a.m. – 9:55 a.m.;
11:15 a.m. – 12:05 p.m.; 2:15 p.m. – 3:05 p.m.
Text:
The Ropes to Skip and the Ropes to Know, R. Richard Ritti, 8th Edition; The Wall
Street Journal
Recommended:
School of Business & Industry Superstars Florida A&M University, Roscoe
Hightower, Jr., Shawnta Friday-Stroud & Bobby Davis. Writing and Speaking at
Work—A Practical Guide for Business Communication, Edward P. Bailey;
Fortune, Bloomberg Business Week; Take A.C.T.I.O.N.®, S.S. Friday, Ph.D.;
Cultivate Your S.P.I.R.I.T.®, S.S. Friday, Ph.D. and other business periodicals.
____
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce
graduates capable of excelling as future leaders in global business, industry, and commerce. This is
achieved by:
! Providing innovative academic, professional development, and internship experiences in an
enlightened, ethical, and stimulating student-centered learning environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff
committed to “excellence with caring” through high-quality teaching, relevant intellectual
contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness, respect for others, and
individual and mutual responsibility and accountability flourish.
! Embracing the University’s historic mission of educating African Americans while recruiting
students of all races and ethnic origins with strong academic backgrounds committed to the pursuit
of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and private and public
stakeholders to maintain the relevance and currency of our academic programs.
! Promoting an environment of continuous improvement by acquiring and developing the necessary
human, physical, financial, and technological resources to maintain our competitive edge.
1
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility, accountability,
respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent
center of excellence in business.
SBI Learning Goals
•
•
•
•
•
•
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify,
isolate and find relationships among business administration concepts or problems and to draw
sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence
and inform others through the effective presentation of business administration and accounting
principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to
demonstrate discipline-specific knowledge in business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify
and evaluate ethical issues in business administration and develop a framework for reporting
and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the
importance of multicultural diversity issues in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to
demonstrate effective teamwork skills.
Map of Grading Tools onto Learning Goals
Grading
Professionalism
Daily Quizzes
Wall
Street
Journal
portfolio
Assignments
Team Project
Exams
Learning
Goal 1
X
X
X
X
X
Learning
Goal 2
X
X
X
X
Learning
Goal 3
X
X
X
Learning
Goal 4
X
X
X
X
X
X
Learning
Goal 5
Learning
Goal 6
X
X
X
X
X
COURSE OVERVIEW
This course is organized around a series of modules or components for primarily behavioral
competency development. The course is intended for 1st year business students and is designed to
encourage future professionals to continuously enhance their communication skills, business
sophistication and other aspects of behavioral competence throughout their careers.
2
Basic to the concepts of competency and professionalism is Dependability. Individual functions can be
carried out only if others fulfill their expected roles. First and foremost, first-time-in-SBI students are
to be evaluated in terms of reliability and dependability. The reputation for faithfulness to duty is a
distinguishing characteristic of an SBI student and it is that reputation which subsequently affects the
manner in which others perceive individual students. Dependability, then, constitutes a fundamental
characteristic of all SBI students and is a primary learning objective for first-time-in SBI students.
The core competencies on which SBI students are assessed include: Dependability, Responsibility,
Accountability, Leadership, Oral Communication, Written Communication, Team Skills, Critical
Thinking Skills (Decision Making), Time Management, Business Sophistication, and
Analytical/Quantitative, Data/Information Communication.
COURSE DESCRIPTION
Methodologies: The course will utilize lectures, discussions, and students’ presentations as the
primary teaching methodologies. Students are expected to be prepared and on time for all classes.
Written assignments are to be submitted when required. As a prospective professional, you are
expected to present yourself in a professional manner. Students should always be aware that “you only
get one chance to make a positive first impression.” Therefore, the appearance of your work is as
important as your physical appearance.
General Student Activities and Assignments for SURVEY may include:
!
Nothing Book - Your nothing book will include a written presentation of all the assignments during
the semester. It must be typewritten and placed in the assigned binder and also should adhere to
Standard English usage and conventions. The journal should reflect a high degree of
professionalism, creativity, and quality.
!
Time Log (14 Days) and Time Log Analysis with graphics
!
Signatures (at least 3 per day during time log analysis period) from a faculty or staff member, a
peer student (not in your class), and an SBI Upperclassman.
!
Three letters for three weeks to the following individuals – the professor of the course, one of your
parents, and a friend. During the first week, one page letters are required. The second week, two
page letters are required. And during the third week, three page letters are required. You must
submit all three letters to the professor, with appropriate postage for the letter to your parents and
friend.
!
Forum Attire Dress Days
!
President’s Convocation and Homecoming Convocation
!
Wall Street Journal Subscription and Library Assignment
!
“Ropes to Skip, Ropes to Know” Presentation
!
Group Activities (Archives, Library, and Team assignments)
3
Evaluation Procedure: Grades will be the basis of performance on the above dimensions and
dependability – a measure assessed through your participation in an assigned SBI Company.
Failure to submit your Nothing Book, and/or receiving a failing grade in any PLD Component will
result in an assigned course grade of “C” regardless of your performance in the other required
activities.
COURSE OBJECTIVES
!
It is expected the activities and assignments completed in the course will:
!
Enhance students’ communication skills, written, verbal and non-verbal, in order to effectively
interact with professionals and non-professional;
!
Encourage students to recognize the importance of team work and group dynamics not only in
a professional environment but in their daily lives and to continuously improve their behavior
competencies including primarily interpersonal skills;
!
Instill in the students an appreciation for staying current regarding relevant global economics,
political and social events;
!
Provide an environment where students can develop habits, which will result in effective
behavior as oppose to only efficient behavior
!
Provide students with the guidelines for survival and success in a competitive environment and
!
Provide the basis for students’ development of success oriented attitudes and behavior.
GRADING
Assignments are to be submitted via hard copies. NO E-MAILED OR LATE ASSIGNMENTS
WILL BE ACCEPTED. Assignments that are late submissions (without a valid excuse from the
Student Services Office) will be discounted.
Make-up work will be given to students who have timely, valid, documented excuses from the Office
of Student Services.
Your Survey grade is based on:
ASSIGNMENTS
PERCENTAGE (%)
Letters and Experiential Exercises
Class Participation
Nothing Book/ Time Log and Analysis
Case Study Team Presentation
Exams, Quizzes, and Team Assignments
20
20
20
20
20
Total
100%
4
Each assignment must:
!
!
Be submitted on time.
Be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an
acceptable style manual or an example from a business communication textbook. A
Typewriting (Keyboarding) textbook is a very good resource.
GRADING SCALE
90 – 100 POINTS
=A
80 --89 POINTS
=B
70 -- 79 POINTS
=C
60 --69 POINTS
=D
BELOW 60 POINTS = F
COURSE POLICIES
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the
University community be permitted to work or attend classes in an environment free from any form of
discrimination including race, religion, color, age, disability, sex, marital status, national origin,
veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the
Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor
of accommodations required to insure participation in this course. Documentation of disability is
required and should be submitted to the Learning Development and Evaluation Center (LDEC). For
additional information please contact the LDEC at (850) 599-3180.
Attendance
Professional behavior is required and attendance will be taken daily. If you have more than three (3)
unexcused classes, you risk failing the course (see FAMU University Catalog). If you are absent, you
are still responsible for all work given in class.
5
Course Policies and Expectations
!
!
!
!
!
!
!
!
!
!
Students are expected to be professional, courteous and respectful at all times.
Attendance in class is required of each student per university policy. Each student is
responsible for all material missed while he/she is absent. Attendance is necessary for
participation. Class participation includes taking notes, active listening, participating in class
discussions and activities as well as asking relevant questions. When absent from class,
students forfeit valuable points.
Tardiness will also cause students to forfeit points that can be obtained from the one minute
paper. Tardiness is defined as arriving to class after the instructor or speaker. Tardiness during
a scheduled speaker will be treated as an absence for that day.
Each student is expected to dress in accord with the School of Business & Industry dress code
(See attached TBD).
All projects/assignments must be submitted by the specified due date and time, in order to be
eligible for (full) credit. Late assignments may not be accepted. In such case, zero points will
be assigned.
Students are expected to be on time for scheduled quizzes/exams. ***LATE students may
NOT be permitted to take the exam after a student has completed the exam and left the
room.
Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make-up
exam is granted, the format will vary from that of the original examination.
A student has up to 2 SCHEDULED CLASS DAYS after an exam or project has been
returned to dispute his/her grade. After this time, NO grade change request will be considered.
Eating and drinking is Not permitted during class time. Bottled water is acceptable.
Students are expected to turn cell phones and other noisy devices to the “OFF” position before
entering the class room. Students who disregard this expectation will forfeit their participation
points for that day.
Dress Code
As a professional school, this dress code is intended to contribute to the overall professional
development and appearance of the students. The following items of clothing or clothing styles are
unacceptable for students attending SBI Classes:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Footwear: Bare feet, Slippers
Pants: Pants or jeans with holes or cut out parts in inappropriate places
Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh
Sleepwear, swimwear, dirty or very tight attire
Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane
language
See through clothing or clothing that reveals undergarments
Provocative or revealing clothing that does not properly cover stomach, chest, breast, back,
buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops,
spaghetti strap tops/blouses)
Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas
Do-rags, skull caps*, baseball caps, hoods* or sunglasses*
* Wearing these items for medical, religious, or weather purposes is acceptable with documentation.
6
SBI FORUM DRESS CODE
LADIES
*With respect to fitting of clothes, “in all things consider moderation!”
SBI students are expected to dress in “corporate” attire during certain components
of Professional Development. These are the guidelines for FORUM attendance
ONLY:
SUITS:
Conservative cut; solid pinstripe or pin check. Choice of colors: NAVY, DARK GRAY, DARK
BROWN, or BLACK. NO OLIVE, NO MAROON, multi-color trim, no zippered suit jackets or skirts,
no prints. Skirts should be straight or pleated; easy to sit in. Conservative length, no more than two
inches above the knee. No high slits or side openings. Skirt must match suit jacket. Ladies may wear
pantsuits that meet the above criteria of conservatism (jackets must match the slacks). The longer
jackets (knee length or ankle length) are not permitted.
NOTE: Navy and dark gray are “power” colors and the most
appropriate for Forum and interviews.
BLOUSES:
Solid colors, white and pastel; silk and cotton; (NO PRINTS). Accent with multi-color scarves.
NOTE: NO TURTLENECKS OR SWEATERS.
HOSE:
Natural taupe, off-black, navy blue, gray. No knee-highs.
NOTE: All hose should be sheer enough to see the natural skin tone.
White is inappropriate.
SHOES:
Black, navy, or brown to match wardrobe; BASIC PUMP only with medium or low heels. No open
toe, open back, sling, loafers, lace-up or multi-color trim shoes. NO BUCKLES OR STRAPS.
JEWELRY:
Should be minimal. One ring per hand, bracelets that do not dangle or detract. Women may wear
small earrings – one earring per ear. Women may wear small stud earrings (no gypsy hoops).
HAIR:
Maintain a neat, professional and well-groomed haircut/style.
PIERCINGS:
NO facial adornments
7
GENTLEMEN
SUITS:
Conservative cut; solid pinstripe. Choice of colors: NAVY, CHARCOAL, DARK GRAY, or
BLACK.
SHIRTS:
Cotton or broadcloth: solid or conservatively striped. Choice of colors: white or pale blue (sky blue).
The darker shirts are not permitted.
TIES
Medium width ties – three inches, silk if possible; colors muted and in contrast to the suit. Designs
should include neat striped patterns or small dots; paisley is acceptable, but should be muted. Ties
should always cover belt buckles.
SOCKS:
Over the calf length in black, charcoal gray, or navy. Socks should always cover calves.
SHOES:
Wing tip or cap toe, leather loafer (tassel or penny); in dark brown, black, or cordovan. NO
BUCKLES OR CHAINS. PLAIN SHOES ONLY.
JEWELRY:
MEN CANNOT WEAR EARRINGS!
HAIR:
Maintain a neat, professional and well-groomed haircut (no braids, no dreads). Unkempt disheveled
styles are not acceptable.
PIERCINGS:
NO facial adornments
8
TENATIAVE SCHEDULE OF ACTIVITIES (GEB 1091)
Date
Topic Coverage
Aug. 29
Aug. 31
Sept. 2
Assignments Due:
Survey: Course Overview, procedures, and materials
Blackboard Registration on GEB 3000
President’s Convocation – Attendance Required
Three one-page letters due Friday, September 2.
Sept. 5
Sept 6
Sept. 7
Assignments Due:
Holiday (Labor Day) Classes Suspended
Attend PLD Extravaganza 12:30 p.m.-1:45 p.m.
Rules and Expectations; Forum Dress Day
Second set of letters due September 9.
Sept 12
Sept. 1 3
Sept. 14
Traps; Complete PLD Questionnaire on Blackboard (Assignments)
FORUM in Lee Hall—Altria Leadership
Module 1: Self Assessment; (S.P.I.R.I.T. Books)
Module 2: Career Orientation
PSWOT Analysis due; Register with the FAMU Career Center & SBI
Career Development Office; and Third set of letters due September 16.
Assignments Due:
Sept. 19
Sept. 20
Sept. 21
Sept. 26
Sept. 28
Sept. 29
Module 3: Time management- NOTHING BOOK
FORUM in Lee Hall—Altria Professionalism
Module 3: Time management- NOTHING BOOK
Module 4: Group Team Dynamics (prepare for a quiz)
Team Assignments; Complete time management exercise
Roundtable Installation in Lee Hall
Oct. 3
Oct. 4
Oct. 5
Oct. 7
Oct. 8
ORATORS (Oral Communication)
FORUM in Lee Hall—Bill Allen, Entrepreneur
ORATORS
HOMECOMING CONVOCATION
HOMECOMING
Oct. 10
Oct. 11
Oct. 12
ORATORS
FORUM in Lee Hall-- Entertainment Center
ORATORS
Oct. 17
Oct. 19
Oct. 20
ORATORS
ORATORS
FORUM in Lee Hall—National Sales Network
Oct. 24
Oct.26
ORATORS
ORATORS Coleman Library Presentation
Oct. 31
Nov. 2
ORATORS
ORATORS
9
Nov. 7
Nov. 8
Nov. 9
Nov. 10
IRA
FORUM in Lee Hall—Matt Bowman Consulting
IRA
FORUM in Lee Hall—SBI Alums
Nov. 14
Nov. 16
IRA Module 5: Entrepreneurship (prepare for Quiz)
IRA Module 6: Interpersonal Communication
Nov. 21
Nov. 23
Nov. 24-25
IRA Module 7: Ethical Decision-Making (prepare for quiz)
IRA
Holiday (Thanksgiving) Classes Suspended
Nov. 28
IRA Meeks-Eaton Black Archives and Museum Presentation and/or
Scavenger Hunt
Nov. 30
IRA Case Presentation Overview
Dec. 5
Dec. 7
Dec. 8
Case Team Meeting
Case Team Presentations
FRESHMAN ORATORICAL CONTEST in Lee Hall
Dec. 9
Dec. 12-16
Dec. 16
Last Day of Classes
Finals Week
FAMU Commencement
10
MEMORANDUM
TO: Business Writing Students, GEB 1092
FROM: Dr. Vera J. Harper
SUBJECT: ACTIVITIES FOR SPRING SEMESTER -- 2009
DATE: January 6, 2009
Welcome to you first Business Writing course in Professional Development. Attached to
this memo is the course syllabus which explains the nature and requirements of this
component.
The overall objectives for this component are:
!
!
!
!
To increase the facility with which English is used in a business manner.
To understand the relationship of communication to effective management.
To learn to apply a knowledge of practical psychology in the solution of business
communication problems.
To learn the basic differences between letters and memos for business use.
The Graduate Assistants, and I hope that you will find this component enlightening,
interesting, informative, and useful.
Attachment
1
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
GEB 1092 – INTRODUCTION TO PROFESSIONAL
DEVELOPMENT
SPRING 2009
“Champions are champions not because they do anything extraordinary but because they do the
ordinary things better than anyone else.” – Chuck Noll
Professor: Dr. Vera J. Harper
Email: vera.harper@famu.edu
Office: SBI E430
Phone: (850) 599-8350 (Office)
(850) 877-5376 (Home)
Office Hours: Tuesdays & Thursdays 3:30 PM—4:30 PM; and by appointment
Class: Tuesdays & Thursdays -------9:30– 10:20 – E109*
Tuesdays & Thursdays -----11:00 – 11:50 -- E109*
*East Wing Team Rooms as assigned
Required Text: NONE
Recommended resources: Writing and Speaking at Work—A Practical Guide for Business
Communication, Edward P. Bailey; The Wall Street Journal; Business Week; Fortune; and other
business periodicals.
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce
B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and
commerce. This is achieved by:
! Providing innovative academic, professional development, and internship experiences in an
enlightened, ethical, and stimulating student-centered learning environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff
committed to “excellence with caring” through high-quality teaching, relevant intellectual
contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness, respect for others,
and individual and mutual responsibility and accountability flourish.
! Embracing the University’s historic mission of educating African Americans while recruiting
students of all races and ethnic origins with strong academic backgrounds committed to the
pursuit of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and private and
public stakeholders to maintain the relevance and currency of our academic programs.
! Promoting an environment of continuous improvement by acquiring and developing the
necessary human, physical, financial, and technological resources to maintain our competitive
edge.
2
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility,
accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and
service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a
preeminent center of excellence in business.
SBI Learning Goals
•
•
•
•
•
•
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify,
isolate and find relationships among business administration concepts or problems and to draw
sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence
and inform others through the effective presentation of business administration and accounting
principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to
demonstrate discipline-specific knowledge in business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify
and evaluate ethical issues in business administration and develop a framework for reporting
and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the
importance of multicultural diversity issues in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to
demonstrate effective teamwork skills.
Map of Grading Tools onto Learning Goals
Grading
Professionalism
Daily Quizzes
Wall Street
Journal
portfolio
Assignments
Team Project
Exams
Learning
Goal 1
X
X
X
X
X
Learning
Goal 2
X
X
X
X
Learning
Goal 3
X
X
X
Learning
Goal 4
X
X
X
X
X
X
Learning
Goal 5
Learning
Goal 6
X
X
X
X
X
COURSE OVERVIEW
This semester, your business writing activities will focus on tone and style in addition to
content. As you prepare to write, try to remember that the tone of your writing reveals your attitude
toward your reader and your subject. Far too many writers try to conform to an “official” formal and
impersonal tone in all their business communications. If you are to be a successful writer, you must
use a tone that will help you influence your readers.
3
The memorandum (memo) is the most-used report format in business. Because the memorandum is
message for internal use in organizations, personal pronouns are acceptable. Memos are less formal
than letters. The memorandum begins with a title such as Memo, Memorandum, or Interoffice
Correspondence.
Given today’s technological emphasis, we must address E-Mails. Like the memo, e-mail messages
also have headings. The particulars of the heading depend on the e-mail program you, but most
include To, From, and Subject information. For e-mails a salutation is optional, however, using a
greeting is highly recommended.
COURSE DESCRIPTION
This component of Professional Development is designed to help you write in a tone and style
that will influence your reader. Specifically, you will be writing memorandums. Additionally, we will
look at e-mail messages.
Contrast between letters and memos
The letter is the most common format for transmitting information outside an organization or
firm. Messages transmitted within an organization or firm generally use the memo format. Memos
vary widely in format, but have conventional stylized headings. The universal elements are a Date
Line, a To line (addressee’s name with courtesy titles and job titles unless known to all who get copies,
or in a very informal message), a From line (writer’s name and title), and a Subject line.
While memos are prepared for many different purposes, they have four basic functions. (1)
requesting information, (2) giving instructions, (3) serving as covers for other messages, and (4)
making announcements.
As you progress through this component, you will be exposed to many facets and uses of
memoranda.
COURSE OBJECTIVES
One of the most valuable assets that a business person can have is the ability to communicate
technical knowledge on paper. Therefore you need no longer ask “Why should I study business
Writing?’ You should ask, “How can I improve my business writing skills?”
This component is designed to help you develop your business writing skills and write in a tone
that will influence your reader.
Specifically, you should expect to:
! Learn to communicate amid advancing technology.
! Learn to communicate in the age of information.
! Learn to communicate globally and within a culturally diverse workforce.
4
! Learn the form and purpose of the more commonly used memoranda and e-mails, and other
kinds of business writing including resumes.
! Learn to communicate information and ideals in written form by developing a clear, concise,
convincing, and correct writing style that is adapted to the reader of the message.
GRADING
Because of the continuous flow of work between you and me, and because you will do better to
stay on schedule, all assignments are due on the specific dates identified on the Schedule of Activities.
Absence from class, whether for excused or unexcused reasons, is no exception. If you cannot get to
class, send your work by someone else or submit it earlier. NO LATE ASSIGNMENTS WILL BE
ACCEPTED.
Each assignment must:
! be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an
acceptable style manual or an example from a business communication textbook. A
Typewriting (Keyboarding) textbook is a very good resource.
! be submitted on time.
Since Business Writing is taught in a large classroom setting as well as the team rooms, grading
will be facilitated by graduate assistants and your instructor, Dr. Vera Harper.
GRADING SCALE
93 – 100 POINTS = A
85 -92 POINTS = B
77 -84 POINTS = C
70 -76 POINTS = D
BELOW 70 POINTS = F
COURSE POLICIES
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the
University community be permitted to work or attend classes in an environment free from any form of
discrimination including race, religion, color, age, disability, sex, marital status, national origin,
veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
5
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the
Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor
of accommodations required to insure participation in this course. Documentation of disability is
required and should be submitted to the Learning Development and Evaluation Center (LDEC). For
additional information please contact the LDEC at (850) 599-3180.
Attendance
If you are absent more than once, your final grade for Business writing will be “F.”
Late entrances are disruptive, you will be allowed a five minute tardy/grace period. You
may not enter the classroom after five minutes have passed.
SBI Expectations
!
!
!
!
!
!
!
!
Students will greet SBI visitors with the SBI Introduction.
Students will not litter the SBI buildings or grounds and will keep the building clean and tidy.
Students will be courteous and well-mannered at all times.
Students will communicate in ways that are consistent with SBI standards of Professionalism.
Students will behave with dignity and respect in all assemblies.
Students will wear conservative hairstyles and haircuts.
Male students will not wear hats in the building
Male students will not wear earrings in the building.
Course Policies and Expectations
!
!
!
!
!
!
!
!
!
!
Students are expected to be professional, courteous and respectful at all times.
Attendance in class is required of each student per university policy. Each student is responsible for all
material missed while he/she is absent. Attendance is necessary for participation. Class participation
includes taking notes, active listening, participating in class discussions and activities as well as asking
relevant questions. When absent from class, students forfeit valuable points.
Tardiness will also cause students to forfeit points that can be obtained from the one minute paper.
Tardiness is defined as arriving to class after the instructor or speaker. Tardiness during a scheduled
speaker will be treated as an absence for that day.
Each student is expected to dress in accord with the School of Business & Industry dress code (See
attached TBD).
All projects/assignments must be submitted by the specified due date and time, in order to be eligible for
(full) credit. Late assignments may not be accepted. In such case, zero points will be assigned.
Students are expected to be on time for scheduled quizzes/exams. ***LATE students may NOT be
permitted to take the exam after a student has completed the exam and left the room.
Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make up exam is
granted, the format will vary from that of the original examination.
A student has up to 2 SCHEDULED CLASS DAYS after an exam or project has been returned to
dispute his/her grade. After this time, NO grade change request will be considered.
Eating and drinking is Not permitted during class time. Bottled water is acceptable.
Students are expected to turn cell phones and other noisy devices to the “OFF” position before entering
the class room. Students who disregard this expectation will forfeit their participation points for that
day.
6
7
Dress Code
As a professional school, this dress code is intended to contribute to the overall
professional development and appearance of the students. The following items of
clothing or clothing styles are unacceptable for students attending SBI Classes.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Footwear: Bare feet, Slippers
Pants: Pants or jeans with holes or cut out parts in inappropriate places
Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh
Sleepwear, swimwear, dirty or very tight attire
Clothing with sexual, drug or violent graphics, themes or statements; derogatory or
profane language
See through clothing or clothing that reveals undergarments
Provocative or revealing clothing that does not properly cover stomach, chest, breast,
back, buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube
tops, crop tops, spaghetti strap tops/blouses)
Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or
pelvic areas
Do-rags, skull caps*, baseball caps, hoods* or sunglasses*
* Wearing these items for medical, religious, or weather purposes is acceptable with
documentation.
8
SBI FORUM DRESS CODE
LADIES
*With respect to fitting of clothes, “in all things consider moderation!”
SBI students are expected to dress in “corporate” attire during certain components
of Professional Development. These are the guidelines for FORUM attendance
ONLY:
SUITS:
Conservative cut; solid pinstripe or pin check. Choice of colors: NAVY, DARK GRAY, DARK
BROWN, or BLACK. NO OLIVE, NO MAROON, multi-color trim, no zippered suit jackets or skirts,
no prints. Skirts should be straight or pleated; easy to sit in. Conservative length, no more than two
inches above the knee. No high slits or side openings. Skirt must match suit jacket. Ladies may wear
pantsuits that meet the above criteria of conservatism (jackets must match the slacks). The longer
jackets (knee length or ankle length) are not permitted.
NOTE: Navy and dark gray are “power” colors and the most
appropriate for Forum and interviews.
BLOUSES:
Solid colors, white and pastel; silk and cotton; (NO PRINTS). Accent with multi-color scarves.
NOTE: NO TURTLENECKS OR SWEATERS.
HOSE:
Natural taupe, off-black, navy blue, gray. No knee-highs.
NOTE: All hose should be sheer enough to see the natural skin tone.
White is inappropriate.
SHOES:
Black, navy, or brown to match wardrobe; BASIC PUMP only with medium or low heels. No open
toe, open back, sling, loafers, lace-up or multi-color trim shoes. NO BUCKLES OR STRAPS.
JEWELRY:
Should be minimal. One ring per hand, bracelets that do not dangle or detract. Women may wear
small earrings – one earring per ear. Women may wear small stud earrings (no gypsy hoops).
HAIR:
Maintain a neat, professional and well-groomed haircut/style.
PIERCINGS:
NO facial adornments
9
GENTLEMEN
SUITS:
Conservative cut; solid pinstripe. Choice of colors: NAVY, CHARCOAL, DARK GRAY, or
BLACK.
SHIRTS:
Cotton or broadcloth: solid or conservatively striped. Choice of colors: white or pale blue (sky blue).
The darker shirts are not permitted.
TIES
Medium width ties – three inches, silk if possible; colors muted and in contrast to the suit. Designs
should include neat striped patterns or small dots; paisley is acceptable, but should be muted. Ties
should always cover belt buckles.
SOCKS:
Over the calf length in black, charcoal gray, or navy. Socks should always cover calves.
SHOES:
Wing tip or cap toe, leather loafer (tassel or penny); in dark brown, black, or cordovan. NO
BUCKLES OR CHAINS. PLAIN SHOES ONLY.
JEWELRY:
MEN CANNOT WEAR EARRINGS!
HAIR:
Maintain a neat, professional and well-groomed haircut (no braids, no dreads). Unkempt disheveled
styles are not acceptable.
PIERCINGS:
NO facial adornments
10
GEB 1092
SPRING 2009
TENTATIVE SCHEDULE OF ACTIVITIES
WEEK
1
WEEK BEGINNING
ACTIVITY
POINTS
January 5
Course Overview
2
January 12
Grammar, Memo Styles
Assignment #1: Memo
3
January 19
Assignment #1 Due
In-class Activity
Topic: Persuasive Memos
Assignment #2: Memo
5
5
4
January 26
Assignment #2 Due
In-class Activity
5
5
5
February 2
Topic: Reviewing and Revising
In-class Activity
Assignment #3: Memo
5
6
February 9
Assignment #3 Due
In-class Activity
5
5
7
February 16
Topic: Transmittals
In-class Activity
Assignment #4: Memo, Letter
5
8
February 23
Assignment #4 Due
In-class Activity
Topic Resumes
Assignment #5: Resume
5
5
9
March 2
Assignment #4 Due
Topic: Chronological Resume
Assignment #5: Resume
5
10
March 9
SPRING BREAK
11
March 16
Assignment #5 Due
In-class Activity
Topic: Functional Resume
Assignment #6: Resume
5
5
12
March 23
Assignment #6 Due
In-class Activity
Assignment #7: Resume
5
5
13
March 30
Assignment #7 Due
Topic: Job Applications
5
14
April 6
In-class Activity
Assignment #8: Resume, Application
5
15
April 13
Assignment #8 Due
11
20
Florida Agricultural and Mechanical
University
Tallahassee, Florida 32307-5200
Telephone: (850) 599-8358
Fax: (850) 599-3533
Or (850) 561-2363
Email: vera.harper@famu.edu
Excellence With Caring
School of Business and Industry
August 30, 2011
Professional Leadership Development Students
GEB 2931
School of Business & Industry
One SBI Plaza
Florida A&M University
Tallahassee, FL 32307-5200
WELCOME to GEB 2081.
Attached to this letter is the course syllabus which tells you about the nature of this unit and
its requirements.
It is important that you read the information in the syllabus. It points out things that may not
be stated in the class setting. If you don’t fully understand something, please ask questions.
Dr. Thompkins, the Graduate Students/Team Leaders, and I look forward to a very
prosperous, rewarding, and exciting semester. With your active participation, this can and
will be a great semester.
Sincerely,
Vera J. Harper
(Dr.) Vera J. Harper
Associate Professor
Attachment
1
FLORIDA A & M UNIVERSITY
SCHOOL OF BUSINESS AND INDUSTRY
GEB 2081 – INTERMEDIATE PROFESSIONAL DEVELOPMENT
FALL 2011
“Champions are champions not because they do anything extraordinary but
because they do the ordinary things better than anyone else.” – Chuck Noll
Professors:
Dr. Vera Harper; Email: vera.harper@famu.edu;
Office: SBI S404; Phone: 850-561-2359 (O) 850-877-5376 (H)
Dr. Gail Thompkins; Email: thomgail70@yahoo.com;
Office: SBI E427; Phone: 850-599-8355 (O)
Office Hours: See individual professor.
Class:
Tuesdays /Thursdays--- 9:30 –10:20 (N118); 11:00—11:50 (S004); & 3:30—4:20:
(N117); Team – as assigned, East Wing Team rooms.
Text:
None
Recommended resources: Writing and Speaking at Work—A Practical Guide for Business
Communication, Edward P. Bailey; The Professional Development Briefcase for College Students,
1st Ed., 2004, Gail Thompkins; The Wall Street Journal; Business Week; Fortune; and other
business periodicals.
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce
B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and
commerce. This is achieved by:
! Providing innovative academic, professional development, and internship experiences in an
enlightened, ethical, and stimulating student-centered learning environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff
committed to “excellence with caring” through high-quality teaching, relevant intellectual
contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness, respect for others,
and individual and mutual responsibility and accountability flourish.
! Embracing the University’s historic mission of educating African Americans while recruiting
students of all races and ethnic origins with strong academic backgrounds committed to the
pursuit of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and private and
public stakeholders to maintain the relevance and currency of our academic programs.
! Promoting an environment of continuous improvement by acquiring and developing the
necessary human, physical, financial, and technological resources to maintain our competitive
edge.
2
SBI Values Statement
We value a work and learning environment that is based on professionalism, responsibility,
accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and
service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized nationally and internationally as a
preeminent center of excellence in business.
3
SBI Learning Goals
•
•
•
•
•
•
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify,
isolate and find relationships among business administration concepts or problems and to draw
sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence
and inform others through the effective presentation of business administration and accounting
principles, practices and ideas utilizing oral, written, and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to
demonstrate discipline-specific knowledge in business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify
and evaluate ethical issues in business administration and develop a framework for reporting
and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the
importance of multicultural diversity issues in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to
demonstrate effective teamwork skills.
Map of Grading Tools onto Learning Goals
Grading
Professionalism
Daily Quizzes
Wall Street
Journal
portfolio
Assignments
Team Project
Exams
Learning
Goal 1
X
X
X
X
X
Learning
Goal 2
X
X
X
X
Learning
Goal 3
X
X
X
Learning
Goal 4
X
X
X
X
X
X
Learning
Goal 5
Learning
Goal 6
X
X
X
X
X
COURSE OVERVIEW
This semester, your business writing activities will focus on tone and style in addition to
content. As you prepare to write, try to remember that the tone of your writing reveals your attitude
toward your reader and your subject. Far too many writers try to conform to an “official” formal and
impersonal tone in all their business communications. If you are to be a successful writer, you must
use a tone that will help you influence your readers.
COURSE DESCRIPTION
This component of Professional Development is designed to help you write in a tone and style
that will influence your reader.
COURSE OBJECTIVES
Specifically, you should expect to:
! Gain a usable understanding of the principles of written business communication.
4
! Learn the mechanics of writing and how to apply them to different kinds of problems that relate
to business.
! Learn the form and purpose of the more commonly used letters, memoranda, and other kinds of
business writing including resumes and short reports.
GRADING
Because of the continuous flow of work between you and me, and because you will do better to
stay on schedule, all assignments are due on the specific dates identified on the Schedule of Activities.
Absence from class, whether for excused or unexcused reasons, is no exception. If you cannot get to
class, send your work by someone else or submit it earlier. NO LATE ASSIGNMENTS WILL BE
ACCEPTED.
Each assignment must:
! be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an
acceptable style manual or an example from a business communication textbook. A
Typewriting (Keyboarding) textbook is a very good resource.
! be submitted on time.
Since Business Writing is taught in a large classroom setting, grading will be facilitated by a
graduate assistant and your instructor, Dr. Vera Harper.
GRADING SCALE
93 – 100 POINTS = A
85 -92 POINTS = B
77 -84 POINTS = C
70 -76 POINTS = D
BELOW 70 POINTS = F
COURSE POLICIES
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each member of the
University community be permitted to work or attend classes in an environment free from any form of
discrimination including race, religion, color, age, disability, sex, marital status, national origin,
veteran status and sexual harassment as prohibited by state and federal statutes. This shall include
applicants for admission to the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook, under the
Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.
5
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor
of accommodations required to insure participation in this course. Documentation of disability is
required and should be submitted to the Learning Development and Evaluation Center (LDEC). For
additional information please contact the LDEC at (850) 599-3180.
Attendance
If you are absent more than once, your final grade for Business writing will be “F.”
Late entrances are disruptive, you will be allowed a five minute tardy/grace period. You
may not enter the classroom after five minutes have passed.
SBI Expectations
!
!
!
!
!
!
!
!
Students will greet SBI visitors with the SBI Introduction.
Students will not litter the SBI buildings or grounds and will keep the building clean and tidy.
Students will be courteous and well-mannered at all times.
Students will communicate in ways that are consistent with SBI standards of Professionalism.
Students will behave with dignity and respect in all assemblies.
Students will wear conservative hairstyles and haircuts.
Male students will not wear hats in the building or in Dr. Harper’s class.*
Male students will not wear earrings in the building or in Dr. Harper’s class.*
Course Policies and Expectations
!
!
!
!
!
!
!
!
!
!
Students are expected to be professional, courteous and respectful at all times.
Attendance in class is required of each student per university policy. Each student is responsible for all
material missed while he/she is absent. Attendance is necessary for participation. Class participation
includes taking notes, active listening, participating in class discussions and activities as well as asking
relevant questions. When absent from class, students forfeit valuable points.
Tardiness will also cause students to forfeit points that can be obtained from the one minute paper.
Tardiness is defined as arriving to class after the instructor or speaker. Tardiness during a scheduled
speaker will be treated as an absence for that day.
Each student is expected to dress in accord with the School of Business & Industry dress code (See
attached TBD).
All projects/assignments must be submitted by the specified due date and time, in order to be eligible for
(full) credit. Late assignments may not be accepted. In such case, zero points will be assigned.
Students are expected to be on time for scheduled quizzes/exams. ***LATE students may NOT be
permitted to take the exam after a student has completed the exam and left the room.
Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make up exam is
granted, the format will vary from that of the original examination.
A student has up to 2 SCHEDULED CLASS DAYS after an exam or project has been returned to
dispute his/her grade. After this time, NO grade change request will be considered.
Eating and drinking is Not permitted during class time. Bottled water is acceptable.
Students are expected to turn cell phones and other noisy devices to the “OFF” position before entering
the class room. Students who disregard this expectation will forfeit their participation points for that
day.
*DR. HARPER’S RULE.
6
Dress Code
As a professional school, this dress code is intended to contribute to the overall professional development and
appearance of the students. The following items of clothing or clothing styles are unacceptable for students
attending SBI Classes.
1.
2.
3.
4.
5.
6.
7.
Footwear: Bare feet, Slippers
Pants: Pants or jeans with holes or cut out parts in inappropriate places
Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh
Sleepwear, swimwear, dirty or very tight attire
Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language
See through clothing or clothing that reveals undergarments
Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or
pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses)
8. Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas
9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*
* Wearing these items for medical, religious, or weather purposes is acceptable with documentation.
7
SBI FORUM DRESS CODE
LADIES
*With respect to fitting of clothes, “in all things consider moderation!”
SBI students are expected to dress in “corporate” attire during certain components
of Professional Development. These are the guidelines for FORUM attendance
ONLY:
SUITS:
Conservative cut; solid pinstripe or pin check. Choice of colors: NAVY, DARK GRAY, DARK
BROWN, or BLACK. NO OLIVE, NO MAROON, multi-color trim, no zippered suit jackets or skirts,
no prints. Skirts should be straight or pleated; easy to sit in. Conservative length, no more than two
inches above the knee. No high slits or side openings. Skirt must match suit jacket. Ladies may wear
pantsuits that meet the above criteria of conservatism (jackets must match the slacks). The longer
jackets (knee length or ankle length) are not permitted.
NOTE: Navy and dark gray are “power” colors and the most
appropriate for Forum and interviews.
BLOUSES:
Solid colors, white and pastel; silk and cotton; (NO PRINTS). Accent with multi-color scarves.
NOTE: NO TURTLENECKS OR SWEATERS.
HOSE:
Natural taupe, off-black, navy blue, gray. No knee-highs.
NOTE: All hose should be sheer enough to see the natural skin tone.
White is inappropriate.
SHOES:
Black, navy, or brown to match wardrobe; BASIC PUMP only with medium or low heels. No open
toe, open back, sling, loafers, lace-up or multi-color trim shoes. NO BUCKLES OR STRAPS.
JEWELRY:
Should be minimal. One ring per hand, bracelets that do not dangle or detract. Women may wear
small earrings – one earring per ear. Women may wear small stud earrings (no gypsy hoops).
HAIR:
Maintain a neat, professional and well-groomed haircut/style.
PIERCINGS:
NO facial adornments
8
GENTLEMEN
SUITS:
Conservative cut; solid pinstripe. Choice of colors: NAVY, CHARCOAL, DARK GRAY, or
BLACK.
SHIRTS:
Cotton or broadcloth: solid or conservatively striped. Choice of colors: white or pale blue (sky blue).
The darker shirts are not permitted.
TIES
Medium width ties – three inches, silk if possible; colors muted and in contrast to the suit. Designs
should include neat striped patterns or small dots; paisley is acceptable, but should be muted. Ties
should always cover belt buckles.
SOCKS:
Over the calf length in black, charcoal gray, or navy. Socks should always cover calves.
SHOES:
Wing tip or cap toe, leather loafer (tassel or penny); in dark brown, black, or cordovan. NO
BUCKLES OR CHAINS. PLAIN SHOES ONLY.
JEWELRY:
MEN CANNOT WEAR EARRINGS!
HAIR:
Maintain a neat, professional and well-groomed haircut (no braids, no dreads). Unkempt disheveled
styles are not acceptable.
PIERCINGS:
NO facial adornments
9
TENTATIVE
GEB 2081
ACTIVITY SCHEDULE
FALL 2011
Week 1
August 30
Course Overview
September 1
General Discussion
September 2
PRESIDENT’S CONVOCATION – Gaither Gymnasium
Week 2
September 6
PLD EXTRAVAGANZA –SBI COURTYARD
September 8
Self Assessment Module
Professional Inquiry Skills Module
Question Formulation – Study Handout on Question Formulation
Assignment #1 Be prepared to ask questions on THE WALL STREET
JOURNAL/CURRENT NEWS EVENTS
Week 3
September 13
Forum – Altria Leadership, Lee Hall
September 15
2-MINUTE SPEECH ON YOUR experience at the President’s convocation or the PLD
Extravaganza
Week 4
September 20
Forum – Altria Professionalism, Lee Hall
September 22
Impromptu Speaking on current events
Career Orientation Module
Preparation for Career Expo Reception and Career Expo
Question asking skills, listening skills review
Resumes
Interviewing techniques
Job Search Documents
Assignment #2 Prepare your Resume for a job with Altria
10
Week 5
September 27
MINI-FORUM – SBI—G-12 North
GUEST: Kraft
Career Expo Reception 6:00 – 7:30 pm Leon County Civic Center
September 28 Career Expo – Leon County Civic Center
September 29
Roundtable Installation, Lee Hall
Week 6
October 4
Forum – Bill Allen, Lee Hall
October 6
Mock Interviews
Assignment #3
Choose a company that you think you would like to work, get a job
application for that company, complete the application, be prepared to
discuss the process.
Week 7
October 11
Forum -- Entertainment Career, Lee Hall
Assignment #4
Prepare a resume
Select a company for mock interview and prepare a 1 page company profile.
October 13
MINI-FORUM – Walt Disney, SBI—G-12 North
Week 8
October 18
MINI-FORUM – Aerotek, SBI—G-12 North
Mock Interviews (interviews will last no more than 5 minutes)
FORUM ATTIRE REQUIRED
Assignment #5
Prepare three (3) well researched questions to ask during the mock interview.
Prepare for mock interview
Revise resume if necessary
October 20
Forum – National Sales Network--Lee Hall
Week 9
October 25
Forum ---TBD
October 27
FORUM KPMG—G12 N
11
Week 10
November 1
Forum ---TBD
November 3-5
SBI Global Leadership Conference
Week 11
November 8
FORUM – U.S. Navy, Lee Hall
November 10
Forum – SBI Alums, Lee Hall
Week 12
November 15
Elements of Debate
Select participants of Great Debate
November 17
Forum – Matt Bowman Consulting, Lee Hall
Week 13
November 22
Debate preparations
November 24—THANKSGIVING—NO CLASS
Week 14
November 29
December 1
Week 15
December 6
SOPHOMORE GREAT DEBATE – 12:30 SBI – G-12North
December 8
FRESHMAN ORATORICAL CONTEST—Lee Hall 12:30 p.m.
SBI MOTO
“NO EXCUSES ACCEPTABLE, NO EFFORT IS COMPLETE UNTIL
IT IS EFFECTIVE”
12
GEB 4931, Fourth Year Professional Development
Florida A&M University (FAMU)
School of Business and Industry (SBI)
Fall 2010
Professor:
Phone:
Phone:
E-mail:
Office:
Office Hours:
Dr. Clyde Ashley
(850) 561 – 2355 (o)
(850) 459 – 9536 (cell)
acashley51@aol.com or clyde.ashley@famu.edu
418B South Wing SBI
Monday & Wednesday (1:30 P.M. to 2:30 P.M.)
Course Catalog Description
Course Name: Senior Seminar Leadership
Prerequisite: Senior Status, 90 Credit Hours
Core curriculum course: Yes
Course restrictions: GEB 1931, 1932, 2931, 2932, 3931, and 3932
(Prerequisites)
Availability to Other Majors: No
FAMU POLICIES
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each
member of the University community be permitted to work or attend classes in an
environment free from any form of discrimination including race, religion, color, age,
disability, sex, marital status, national origin, veteran status and sexual harassment as
prohibited by state and federal statutes. This shall include applicants for admission to the
University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook,
under the Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please
advise instructor of accommodations required to insure participation in this course.
Documentation of disability is required and should be submitted to the Learning
Development and Evaluation Center (LDEC). For additional information please contact
the LDEC at (850) 599-3180.
SBI Mission Statement
The mission of the School of Business and Industry (SBI) at Florida A&M University is
to produce B.S. and MBA graduates capable of excelling as future leaders in global
business, industry, and commerce. This is achieved by:
! Providing innovative academic, professional development, and internship
experiences in an enlightened, ethical, and stimulating student-centered learning
environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty
and staff committed to “excellence with caring” through high-quality teaching,
relevant intellectual contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness,
respect for others, and individual and mutual responsibility and accountability
flourish.
! Embracing the University’s historic mission of educating African Americans
while recruiting students of all races and ethnic origins with strong academic
backgrounds committed to the pursuit of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and
private and public stakeholders to maintain the relevance and currency of our
academic programs.
! Promoting an environment of continuous improvement by acquiring and
developing the necessary human, physical, financial, and technological resources
to maintain our competitive edge.
SBI Values Statement
We value a work and learning environment that is based on
professionalism, responsibility, accountability, respect, trust,
pride, ethics, integrity, caring, excellence, knowledge, research,
and service.
SBI Vision Statement
The School of Business and Industry aspires to be recognized
nationally and internationally, as a preeminent center of
excellence in business.
Course Objectives
This is the fourth year professional development course required of all students
in the five year MBA program. This is the 6th or 7th undergraduate Professional
Development class required. It is designed to allow students to demonstrate
their leadership skills through Close-Ups, Receptions, Forums, TV Tapings, and
the SBI Company. At the conclusion of this course, students are expected to
demonstrate their leadership qualities in all of the aforementioned activities. At
this juncture, students are highly sophisticated and well abreast of business
issues and practices and how to apply them in a myriad of scenarios.
The Specific Learning Objectives
!
!
!
!
!
!
!
!
!
!
!
!
!
Students demonstrate leadership roles in a number of PLD activities
Students demonstrate and serve as role models and participants in Forums,
Close-Ups, Receptions, TV Tapings, and other SBI activities
Students demonstrate and serve as consultants to SBI companies
Students demonstrate and serve as leaders (CEOs, Presidents, Executives) in
SBI Companies
Students demonstrate the ability to influence, motivate, and inspire under
classmen
Students demonstrate the highest level of business sophistication and ethics
Students demonstrate effective communication skills in interactions with
Faculty, Students, & Guests
Students demonstrate knowledge about business issues & possible solutions
Students serve as Mentors to other SBIANS
Students demonstrate a global perspective about cultures and customs
Students demonstrate analytical & problem-solving skills to business issues
Students demonstrate team and group skills in a variety of settings
Students demonstrate competencies by making Power Point presentations
SBI Learning Goals
1.
2.
3.
4.
5.
#$
&$
Critical Thinking/Analytical Reasoning Skills
Communication Skills
Content/Discipline Knowledge and Skills
Multicultural and Diversity Understanding
Ethical Understanding
Team Skills%
Leadership%
Learning Materials
!
!
!
!
!
!
!
Wall Street Journal Subscription Required
Business Week, Fortune, Black Enterprise (Business Week Preferred)
Subscription Required
Supplemental Reading Packet: Provided by the Instructor
Research Materials/Resources: The SBI Short and Long Lists of
References/SUS Libraries
Question Formulation Packet
Videotaped Supplementary Content: Provided by the Instructor
Internet/Computer Use: Expected
Modes of Instruction
Videotaped Instruction, Class Discussion, Individual Presentations, Observation,
Coaching, Exams, Corporate Guest Presentations, Laboratories (Forums, CloseUps, Receptions, TV Tapings, Seminars, Workshops, Active Participation,
Student interactions, Group Dynamics, and the overall learning process.
Topics Covered
1. Topic A: Overview & Orientation to FAMU/SBI/PLD/College Life {Week 1}
2. Topic B: Self-Assessment (Self Presentations) {Week 2}
3. Topic C: Oral communication Skills {Week 3}
4. Topic D: Career Orientation {Week 4}
5. Topic E: Inquiry Skills {Week 5}
6. Topic F: Time Management {Week 6}
7. Topic G: Group/Team Dynamics {Week 7}
8. Topic H: Ethical Decision Making {Week 8}
9. Topic I: Interpersonal Communication Skills {Week 9}
10. Topic J: Global Leadership {Week 10)
11. Topic K: Financial Literacy {Week 11}
12. Topic L: Intra/Entrepreneurship {Week 12}
13. Topic M: Project/Assignment Presentation (Power Point) {Week 13}
14.Topic N: Research Presentation (Power Point) {Week 14 & 15}
15. Topic O: Summary, Wrap Up, & Evaluation {Week 16}
Expected Learning Outcomes*
Learning Outcomes
1. Critical Thinking/Analytical Reasoning Skills – the ability to identify, isolate and
find relationships among concepts or problems and to draw sound inferences from
multiple perspectives.
2. Communication Skills – the ability to influence and inform others through the
effective presentation of ideas utilizing oral, written, and graphic expressions.
3. Content/Discipline Knowledge and Skills– the ability to demonstrate disciplinespecific knowledge and business sophistication.
4. Ethical Understanding and Reasoning Skills – the ability to identify and evaluate
ethical issues and develop a framework for making appropriate decisions.
5. The ability to present and demonstrate an understanding of business concepts and
issues; identify problems and come up with feasible solutions; and to have a level
of business sophistication that will differentiate you as a highly competent
business professional.
6. The ability to demonstrate leadership in the various modules and activities.
Direct & Indirect Methods of Assessment
The criteria and methods to achieve the expected learning outcomes are as follows:
a. Direct Measures: Exams, Analysis & Reflection Papers, Individual and Group
Presentations and Written and oral communications rubrics are included.
b. Indirect Measures: Performance assessments from SBI Company participation;
Forums; Close-Ups; Receptions; Oral presentations using critical thinking skills;
Contributions to classroom discussions through ethical conduct and behavior; etc.
Course Policies
1. Professional, conservative business attire is required for labs with guests (See SBI
Dress Code).
2. In Forum, take notes when announcements are read. Class attendance and
punctuality are expected. Students should adhere to the University policy of two (2)
unexcused absences allowed for two (2) credit hour courses. Arrive on time: no
entry allowed after ten (10) minutes start of class.
3. When absent, make-up exams/assignments will be scheduled for you by the professor
after you present a timely, documented excuse from the Office of Student Services
(Ms. Henderson in Room 324 South Wing). No late work will be accepted
otherwise.
4. No work will be accepted via e-mail; no cell phone interference; no food or drinks
allowed in class, other than water.
5. Submit all assignments at the beginning of class (typed and neatly presented)
6. Consult SBI Companies to resolve problems with labs (Forum, Close-Up,
Receptions, TV Tapings, and Companies)
7. Read the hall video monitors; read your e-mail and SBI company websites to stay
abreast of current and upcoming PLD activities and their schedules.
8. Visit the offices of your Labs (Close-Up, Forum, Reception, & SBI Company) to
learn procedures, e-mail address, and to develop networking skills.
9. Conduct research and prepare appropriate, thought-provoking questions for all
guests with whom you must interact.
10. Students are expected to do research and formulate thought-provoking questions for
all SBI activities involving corporate guests and participants in professional settings.
Course Administration
Oral Communications: Impromptu Speaking, Quality Questions-Inquiry Skills
Platform
Written Communications: Company/Industry Reports, Essay Answers to Exams,
Resumes
Critical Thinking: and Discussion Questions, Situational Analysis, Self-insight
Assessment Analysis
Business Social Skills: Interaction with Business Professionals and Team Members
Behavioral Skills: Routine Monitoring of Course Behavioral Skills
Introduction to Interviewing: References, Resources, Referrals, and Post-session
Coaching
Textbook: Wall Street Journal, Business Week, Fortune, Black Enterprise, and
Supplemental Readings
Course Requirements*
*Interaction with guest speakers: key opportunities to showcase many of the course
competencies and to network. Your interaction with guests and others is crucial to
achieving the objectives of the course. You are expected to participate fully in
(Receptions, Close-Ups, Forums, and your Company). Please note all posting on
Blackboard, VIC Monitors, Company Boards, etc. (Students are responsible and should
check with the leadership and Faculty Heads when necessary) to stay informed.
*Professional Conservative Attire (See SBI Dress Code) is required for
certain class days and other occasions, when interacting with guests. When in
Doubt, Dress Professionally
*Class Attendance and Punctuality Required.
Strict compliance with
University policy: two (2) unexcused absences allowed for this two (2) credit
hour course.
*NOTE: Pop Quizzes may be given at any time that the Professor determines that the
students are not prepared for class or not actively participating in the learning process.
COURSE REQUIREMENTS (Specifically)
!
!
!
!
!
!
!
!
!
!
Class participation
Class project or assignment
Forum participation
Consultant or Leadership role with the SBI Companies
Power Point presentation on class project/assignment & research
Special Close-Ups and Receptions for Graduate Students
TV Tapings for those who have not completed one
Role Model
Mentoring for undergraduate students
Leadership roles, duties, and responsibilities
LEARNING OUTCOMES
!
!
!
!
!
!
!
!
Demonstrate leadership qualities in all SBI activities
Communicate effectively in all SBI venues & activities
Positively influence under classmen students in all SBI activities
Provide consulting services to SBI Companies
Lead by example in Forum, Close-Up, Reception, TV Taping, etc.
Serve as ambassadors for SBI with internal & external stakeholders
Demonstrate the “SBI Brand” in all functions and activities
Demonstrate a mastery of technical and non-technical business knowledge
Grading/Progress Assessment
!
!
!
!
!
Assignments are to be submitted via hard copies and e-mail when advised.
Assignments that are late submissions (without a valid excuse from the Student
Services Office) will be discounted.
Make-up work will be given to students who have timely, valid, documented
excuses from the Office of Student Services
Graded assignments are assigned these points: 4=A, 3=B, 2=C, 1=D.
Students’ grade will be determined by factoring in overall performance in all
activities associated with this class.
Course Final Grade Computation
If a student receives a grade of “F” in any component, then the highest
grade possible is a “C” regardless of the average.
1.
2.
3.
4.
5.
6.
Class = 40 points
Forum = 15 points
Reception = 15 points
Close-Up = 15 points
Company = 15 points
Total = 100 points
Final Grading Scale
90-100
A
89-80
B
79-70
C
69-60
D
59- Below
F
FLORIDA A & M UNIVERSITY SCHOOL OF BUSINESS AND INDUSTRY MAN 3025‐002 & 003 PRINCIPLES OF MANAGEMENT FALL 2011 Professor: J.A. FINLEY‐HERVEY, Ph.D. Phone: (850) 599‐8333 E‐mail: joycelyn.finley@famu.edu Office: SBI North Wing‐ Room 435 Office Hours: MW 12:00pm – 1:30pm MW Meeting Time: 2:00pm ‐ 3:15pm & 3:30pm ‐ 4:45pm Location: SBI North 206 Course Description: Basic course in management with emphasis on the application of sound managerial practices and techniques in the field of management. The functions of management, planning, organizing, staffing and leading, and controlling, are studied as the framework for this course. Prerequisite: None Textbook: Management by Thomas S. Bateman and Scott A. Snell. 2nd edition, McGraw‐Hill Irwin, 2011. ISBN: 978‐0‐07‐813723‐5. Outcome Objectives of Course: Upon successful completion of this course, students will be able to complete the following tasks: 1. Describe the management functions of planning, organizing, staffing and leading, and controlling. 2. Discuss management concepts as they relate to the global environment. 3. Debate ethical dilemmas in management. 4. Demonstrate appreciation for diversity as a business management strategy. 5. Utilize technology to increase managerial problem solving. 6. Identify future trends in management. 7. Apply management concepts in a practical way. Topical Outline Summary: 1 Foundations of Management 2. Planning: Delivering Strategic Value 3. Organizing: Building a Dynamic Organization 4. Leading: Mobilizing People 5. Controlling: Learning and Changing Method for Evaluation Student Performance: Case studies, oral and visual presentations, written assignments, quizzes, and examinations. 2
Class Policies and Procedures Attendance and Classroom Policies Students are expected to arrive for class on time and to attend the full class period. Students should bring their textbook, pen, and paper to each class. Cell phones should be on silent mode and are not to be used in class. Students missing class should contact the instructor prior to the next class period to obtain assignments. Any student missing more than three class sessions may be dropped from this class regardless of the reason for their absence. Under no circumstances should a student stop attending class without formally withdrawing. Withdrawing after midterm will result in an F (failing grade). Assignments completed during class time may not be made up if you are absent from class regardless of the reason for the absence. Office Hours Time before and after class may be available to discuss assignments and/or your progress in class. If possible, it is best to make an appointment in advance to ensure that I am not meeting with someone else or running an errand when you stop by. Examination Make‐up Policies All students are expected to take examinations at the announced times. Make‐up examinations are not offered. A make‐up may be given at the instructor's discretion, if the reason for the student's absence is of an emergency nature, beyond the control of the student and substantiated by an university authorized excuse. If you miss an examination, contact your instructor immediately. Assignments All assignments are due at the beginning of the class period for which they have been assigned. Depending upon the situation, late assignments may be accepted for partial credit if they are turned in the next class meeting after the due date. All assignments must be typed. Label each assignment with your name, class time, and assignment name. Proper spelling, grammar, and punctuation are required. Cheating/Plagiarism College policy states that the consequences for cheating in a course are suspension or dismissal from the College. Students are expected to submit their own work at all times. In addition, students are reminded that any form of plagiarism is not acceptable and will result in a failing grade on the assignment and possible failure in the course. Course Evaluation Participation (10% of final grade) Throughout the semester you will participate in a series of assessments which may include quizzes, exercises, cases, surveys and discussions. They allow you to apply course ideas to current events, your own life, or career. The objective of these experiences is to sharpen your critical‐thinking skills and to serve as a foundation of data to utilize in developing your final project. 3
Exams (60% of final grade) There will be three (3) exams. Each exam may consist of short answer, multiple choice and/or scenario‐
based questions. The exams will cover the material discussed in class and the assigned readings or exercises. There will be no “extra credit” projects for this class. Final Projects (30% of final grade) Personal SWOT Analysis (20%) You will present your Personal SWOT analysis orally to the class, at the end of the semester. You are also required to submit electronic & hard‐copies of your PowerPoint Notes Pages and Handout Sheets. Incorporate course Assignments into your Personal SWOT assessment. Submit hard copies of all course Assignments in a binder. Vision Board (10%) Students are required to develop a Vision Board. You will visually display and present your Vision Board orally to the class, at the end of the semester. Details will be discussed in class. Grades will be assigned based on the following percentages of the total points possible: 90 – 100 % A 80 – 89% B 70 – 79% C 60 – 69% D
G rading Component
Points
Possible
Percent of
G rade
Assignment & Participation Rubrics
provide the Direct Measures.
Daily Participation
100
10
Exam #1
100
20
Exam #2
100
20
Exam #3
100
20
Final Projects
200
30


Oral Presentation &
PowerPoint files
100
20
100
10
Vision Board
Total
600
100%
4
Disability If you have a disability (physical, mental, emotional, or learning), you may be entitled to some accommodations, services, or support. It is often in the student’s best interest to notify the instructor and the Learning Skills Center of a disability so that support can be arranged if it is needed. If a student does not inform the College, we are not required to make any exceptions to any standard procedure. SBI Learning Goals • Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspectives. • Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions. • Learning Goal #3 ‐ Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline‐specific knowledge in business administration. • Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business administration and develop a framework for reporting and making appropriate business decisions. • Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues in business administration. • Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills. Most importantly, learn and have fun! Map of Grading Tools onto Learning Goals Grading Learning Goal 1 Learning Goal 2 Learning Goal 3 Learning Goal 4 Learning Goal 5 Learning Goal 6 Exams X X X X Final Project Presentation X X X X X X Individual and Team X Assignments X X X X X Participation –
X Exercises/Discussion X X X X 5
6
Fall 2011 ‐ Course Schedule (Course Schedule is subject to change. Announcements by the Professor take precedence.) Week 1 Introduction to Course 8.29‐31 Week 2 Labor Day Holiday 9.5‐07 Chapter 1, “Managing” PAMS Survey In‐Class Assignment: Emotional Intelligence Assessment Week 3 Chapter 2, “The Environment of Business” 9.12‐14 Assignment: Elements of Organizational Culture & Open Systems In‐Class: Culture Case Chapter 3, “Ethics and Corporate Responsibility Assignment: Assessing Your Ethical Decision Making Skills In‐Class: Ethical Stance Exercise Week 4 Chapter 4, “Strategic Planning” 9.19‐21 Assignment: Mattel Case In‐Class: Personal SWOT & Vision Board Week 5 Class Discussion 9.26‐28 Exam (Chapters 1‐4) Week 6 Chapter 5, “Entrepreneurship” 10.03 Assignment: Assessing Your Flexibility In‐Class: Starting A New Business – Team Assignment In‐Class: “New Business” Team Reports Week 7 Chapter 7, “Managing Human Resources 10.10‐12 In‐Class: The “Legal Interview” Survey In‐Class: Practicing Your Interview Skills Chapter 8, “Managing the Diverse Workforce” Assignment: Appreciating and Valuing Diversity Survey In‐Class: Gender Stereotypes Week 8 10.17‐19 Exam (Chapters 5, 7, 8) Final Projects Research 7
Week 9 10.24‐26 Week 10 10.31‐11.02 Week 11 11.7‐09 Week 12 11.14‐16 Week 13 11.21‐23 Week 14 11.28‐30 Week 15 12.05‐07 Week 16 12.14 12.16 12. 19 Chapter 9, “Leadership” Assignment: Leadership Survey In‐Class: Biographical Data Form Chapter 12, “Communicating” Assignment: Communication Style In‐Class: Rap On Case Exam (Chapters 9, 12) Final Projects Research Start Final Project Oral Presentations (in alphabetical order) All Final Projects due on 11.07. (1) Submit on flash or cd by the start of class. (2) Submit a hardcopy of PPT notes pages and handouts to the Professor. (3) Submit your completed course Assignments in a binder. Final Project Oral Presentations Final Project Oral Presentations Final Project Oral Presentations Final Project Oral Presentations Course Review Commencement @ Lawson Center Grades Posted by Noon 8
Dress Code As a professional school, I recommend a dress code to facilitate the overall professional development of students. The following clothing items or styles are inappropriate for students attending Dr. Finley‐Hervey’s classes: 1.
2.
3.
4.
5.
6.
7.
Footwear: Bare feet, House Slippers Pants: Pants or jeans with holes or cut out parts in inappropriate places Skirts: Micro‐mini skirts, shorts or skirts shorter than mid‐thigh Sleepwear, swimwear, dirty or very tight attire Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language See through clothing or clothing that reveals undergarments Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or pelvic areas, (e.g., midriffs, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses without a jacket) 8. Revealing piercings or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do‐rags, skull caps*, baseball caps, hoods* or sunglasses* * Wearing these items for medical, religious, or weather purposes is acceptable with documentation. SBI Mission Statement The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by: 





Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating student‐centered learning environment. Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring” through high‐quality teaching, relevant intellectual contributions, and meaningful service. Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility and accountability flourish. Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with strong academic backgrounds committed to the pursuit of excellence. Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs. Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge. SBI Values Statement We value a work and learning environment that is based on professionalism, responsibility, accountability, respect,
trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service.
SBI Vision Statement The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business. Florida A & M University
School of Business and Industry
MAN 4720 - Business Policy (3 credit hours)
Spring 2011
“Choices are like elevators, they either take you up or take you down.” –Coach Joe Taylor
Instructor: J.M. Collins, Ph.D.
Office Hours: Tuesday 1:30 – 3:00 p.m. and Thursday 12:30 – 3:00 p.m. and by appt.
Office Phone: 599 - 8347
Office: 418 EW
Course Textbook: David, F. (any editions). Strategic Management. Prentice Hall Publishing Co.
GLO-BUS simulation (www.glo-bus.com)
Suggested Readings:1) Any Management textbook, 2) Any business periodical, and 3) Tony Dungy or John Maxwell
leadership books.
Course Objectives: Business Policy (Strategic Management) is designed as a “capstone” course for all students pursuing a
degree in the School of Business & Industry. It is structured in such a way that will require students to apply knowledge, in a
limited way, acquired from the different functional areas within the business curriculum to develop strategic processes with
“real world” organizations. This integrative effort should provide students with a conceptual overview and practical experience
necessary to understand the synergistic effects of strategic formulation, implementation, and evaluation processes.
Prerequisites: Completion of 90 credit hours with a course in all functional areas and no more than 2 semesters from
graduation.
Student Learning Objectives: The learning strategies used in this class will entail experiential projects, case analyses, research
projects, and lecturettes. These learning strategies will enhance your analytical, critical thinking, application, synthesis,
communication (oral and written), leadership, decision-making, and cooperative learning skills. The overall objective of policy
(strategic management) is to develop skills that will enable students to use their cross-functional knowledge to make rational
and ethical decisions in a dynamic and global environment by strategically planning to capitalize on opportunities and
minimizing potential threats. The specific student learning outcomes for this course are as follows. Students will be able to: 1)
develop effective mission, vision, and values statements; 2) evaluate mission statements; 3) conduct a SWOT analysis; 4)
conduct a strategic audit and case analysis on real organizations; and 5) make strategic business decisions for real
organizations.
______________________________________________________________________________________________________
COURSE OVERVIEW
MAN 4720 is the capstone course for B.S. program. As such, this course is intended to be a challenging and exciting. This
course centers around the fundamental question of: Why are some firms more successful than others? Hence, this course
centers around the theme that a company achieves sustained success only if its managers have an astute, timely strategic game
plan for running the company, and implement that plan with proficiency.
This course also helps you to integrate much of the knowledge gained in the core business curriculum. The problem and issues
of strategy formulation and implementation cover the whole spectrum of business and management and will draw on these
courses. Many variables and situational factors must be dealt with at the same time. Weighing pros and cons of strategy
entails a total business perspective and a skill of judging how all of the relevant factors add up to shape what actions need to be
taken.
The learning strategies used in this class will entail experiential exercises, case analyses, research assignments, a business
simulation & lecturettes. These learning strategies will enhance your analytical, critical thinking, application, synthesis,
communication (oral & written), leadership, decision-making, & cooperative learning skills. The overall objective of policy
(strategic management) is to develop skills that will enable students to use their cross-functional functional (management,
marketing, finance, accounting MIS, & production) knowledge to make rational & ethical decisions in a dynamic & global
environment by strategically planning to capitalize on strengths & opportunities while minimizing potential weaknesses &
threats. The specific student learning outcomes for this course are as follows. Students will be able to: 1) trace origins of
policy & strategic management; 2) develop & evaluate effective mission, vision, & values statements; 3) conduct an in-depth
SWOT analysis; 4) conduct an in-depth strategic audit & case analysis on real organizations; 5) engage in in-depth contingency
planning & 6) make strategic, cross functional business decisions for real organizations.
MISSION STATEMENT
The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates
capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:
! Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and
stimulating student-centered learning environment.
! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence
with caring” through high-quality teaching, relevant intellectual contributions, and meaningful service.
! Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and
mutual responsibility and accountability flourish.
! Embracing the University’s historic mission of educating African Americans while recruiting students of all races and
ethnic origins with strong academic backgrounds committed to the pursuit of excellence.
! Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to
maintain the relevance and currency of our academic programs. Promoting an environment of continuous
improvement by acquiring and developing the necessary human, physical, financial, and technological resources to
maintain our competitive edge.
SBI VISION STATEMENT
The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of
excellence in business.
SBI PHILOSOPY
It is the position of the School of Business and Industry that professional success is dependent on more than demonstrated
technical competence in one’s area of study. Technical competence constitutes but the basic minimum requirements for
securing employment and advancing in employment. It is SBI’s belief that professional success requires behavioral
competence, in addition to technical competence. Behavioral competence within SBI consists of:
(1) High Degree of interpersonal skills;
(2) An intense awareness of current developments in the business world, and
(3) An ability to apply specific techniques to goal achievement within shifting contextual demands, in short,
the use of judgment.
SBI MOTTO
“No excuse is acceptable. No amount of effort is adequate, unless it is effective.”
SBI's Academic Learning Compact (ALC) for Business Administration Majors
(www.assessment.famu.edu/assessment)
Outcomes
Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to
identify, isolate and find relationships among business administration concepts or
problems and to draw sound inferences from multiple perspective.
Learning Goal #2 – Communication Skills: Our graduates will have the ability to
influence and inform others through the effective presentation of business
administration and accounting principles, practices and ideas utilizing oral, written,
and graphic expressions.
Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the
ability to demonstrate discipline-specific knowledge in business administration.
Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to
identify and evaluate ethical issues in business administration and develop a
framework for reporting and making appropriate business decisions.
Learning Goal #5 – Cultural diversity: Our graduates will have the ability to
understand the importance of multicultural diversity issues in business administration.
Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the
ability to demonstrate effective teamwork skills.
TEACHING PHILOSOPHY
This course is designed for interactive self-directed learning. My role in this course is that of a facilitator and moderator and
sometimes as a lecturer. It is important that you prepare for class by reading the required assignments, attending class and
actively participating in class discussion. The design of the course is such that participation plays an important role in the
learning process. In a typical class session, I will set up a framework for discussion and will guide the class accordingly.
Because of the changing nature of the business world, learning must go well beyond memorization of what is in the textbook.
Bloom’s Taxonomy will be used to assess your level of learning (see attached). In order for you to become comfortable with
understanding and examining your level of learning, you will be asked to complete a self-assessment form on a weekly basis.
GRADING
Please understand, you EARN your grades, I do not arbitrarily give you grades. If you adhere to the guidelines as described in
this syllabus, you will be successful in the course. Your success will be dependent upon your fulfillment of the requisites
outlined in the syllabus. In order to earn an A, this class requires a TREMENDOUS amount of work and the standards I set for
achieving an A are very high. However, at the end of the semester, I guarantee that you will finish this class having
LEARNED a lot. This will be practical information that you can use in your daily lives and your job interviews, not abstract
information that you will forget as soon as the class is over.
Students must sign a syllabus acknowledgement form and team member contract. Students are required to study assigned
chapters prior to class and complete the assigned exercises in a timely manner. Two full letter grades will be deducted on all
late assignments. Please follow the instructions given for each assignment (ask if you are unclear).
Grade Composition
Grading Scale
Professionalism
10 pts
A
90 - 100
Individual Case Analysis
20 pts
B
80 - 89
In-class Assignments/Homework 15 pts
C
70 - 79
Team Strategic Plan
20 pts
D
60 -69
Individual presentation
10 pts
F
59 and below
GLO-BUS Simulation
20 pts
Indirect Assessment Measures
Ethical Understanding
5 pts
Class Discussions
Total
100 pts
In-class Analyses
Any student caught cheating on any course assessment tool will receive a grade of “F” in the course.
Professionalism
! Professional behavior is required and encompasses all of the following: attendance, participation, preparation,
initiative, etc. (see rubric on Blackboard).
! Class attendance AND participation are required.
The school’s attendance policies will be strictly enforced. An absence is considered excused only when the proper
university documentation is presented within two weeks after the absence. Each student may use one (1) unexcused
absence without penalty; after which, 5 points will be deducted from your overall grade. You will receive an “F” in
the course on your 4th unexcused absence. If you are absent during your presentation times, you will receive a grade
of “F,” which will lead to 0 points for the project grade. Tardiness is unacceptable. Two tardies will result in 5
points being deducted from your overall grade. If you are absent, you are still responsible for all work given in class.
Late entrance into class is not acceptable. Late entrance is a distraction to your colleagues and will not be
tolerated. Please be considerate of your colleagues.
! No cell phones! If a student’s pager, cellular phone, PDA, or electronic device goes off during class, 5 points will be
deducted from your overall grade.
! Students must abide by the Dress Code; students not adhering to Dress Code are subject to points being deducted from
their overall grade.
! All students are expected to contribute meaningfully to class discussions. Doing coursework other than that of this
class will result in points being deducted from your overall grade.
Violation of these policies will negatively impact your grade in the class.
Class participation will be assessed based on my assessment of your interest and understanding in the course as demonstrated
through your presence and active contribution to class discussion. During each class session, we will discuss theory, current
events, and the assigned exercises. Therefore, you must be prepared to contribute to the discussion. Reading the assigned
readings, as well as being abreast of current business issues, will prepare you to actively participate in class. You
should read business periodicals and come to class prepared to discuss a current event that relates to the topic being
discussed.
Participation in this course is graded as follows:
Poor
Demonstrates consistently poor attendance and poor preparation; may be disruptive in class and hinder the
learning of others; consistently fails to participate in class activities.
Demonstrates inconsistent attendance, timeliness, and/or preparation in class activities; may be disruptive in class;
is frequently not prepared; sporadic participation in other class activities.
Demonstrates consistent attendance and preparation; and occasionally participates in class discussions and on line
postings.
Demonstrates consistent attendance, preparation, and participation in all class activities and discussions;
occasionally demonstrates insight by asking questions or making statements that add to and facilitate the class
discussion either in class or on-line.
Excellent
Demonstrates consistent attendance, preparation, and participation in all class activities and discussions in class
and on-line; consistently demonstrates insight by asking questions, making statements that add to and facilitate
class discussion, builds upon others’ comments both in class and on-line.
Individual Case Analysis
You will complete one case analysis for grading purposes. You will be expected to use the materials in the text book, class
discussions, the case analysis grading rubric (on Bb), and the strategic outline (on Bb) to complete your case analysis. Please
refer to the strategic outline and the case grading rubric for the format for your case analysis.
Individual In-class Case Analyses
We will analyze cases related to the course material in the text to provide you with a forum to apply the concepts and analytical
tools that you have learned. The goals for the case discussion is to understand the strategic nature of the situation, define key
issues, recognize critical assumptions/tradeoffs, and propose strategically sensible recommendations. In order to fully benefit
from a case discussion you should come to class having read the case and ready to analyze and discuss it using the tools you
have learned. As future managers, you should be prepared to make decisions without complete information and in
environments of uncertainty. I would like to see that you have used the analytical tools discussed in the class—hence the
process of arriving at the recommendations is as important as what you recommend.
Team Case Analysis
As much of the work done in today’s business world is conducted in teams, it is vital that you learn how to successful work as
a team member. Therefore, the main goal of this project is for you to learn how to collaborate with others. The project will
afford you the opportunity to draw upon others’ knowledge as well as your own to develop a work product. Each team
member is expected to contribute his or her fair share to the successful outcome of the project.
Teamwork is expected not groupwork. Every team member is required to present during their scheduled presentation. Teams
are strongly encouraged to have creative presentations. The following will be assessed during presentations & class
discussions: analytical, critical thinking, application, synthesis, communication (oral & written), leadership, decision-making,
cooperative learning, & presentation skills.
Teams will be selected on____________. If you are not present, it is YOUR responsibility to find a team that will accept
you. Once teams have been selected, you will be considered a self-managing team. That means, that you will decide as a team
what the roles and responsibilities of each team member will be (see Strategic Outline on Blackboard). Your team is
responsible for drafting a team contract and submitting the signed contract to me by_____________.
In this course, the individual and in-class cases assess your ability to apply the theory to a real life situation that is presented to
you and the team project examines your ability to identify an issue and apply the theory. Therefore, this project will require
you to find the issue and build a case by conducting research and collecting data.
Research means gathering specific facts, figures, and numbers to support well-reasoned positions built on the analytical
frameworks we will cover in class. You can conduct much of your research using the library’s on-line databases. Some of
the databases you should use ABI/INFORM Complete, Business and Company Resource Center, Lexis Nexis Academic,
Mergent Online, and Standard and Poor’s NetAdvantage. There are many other sources that are available to you through
the library.
Make sure you cite your sources and support every statement that you make. Show trends over time so that the data
has a context in which to be interpreted. You need to know the facts and write about what trends are actually going on
with all factors. Remember, research is vital.
Rules to follow in formal writing assignments: 1) Do not use slang; 2) Do not end a sentence with a preposition (i.e., of, with,
to, for, etc.); 3) Do not use contractions (i.e., can't, don't, etc.); 4) Do not reference Wikipedia.
The final report is due on________________ at the beginning of class. Each late day will cost the team two points off their
final course grade. The final report should be no more than 10 pages excluding cover page, references and all supporting
tables and figures. There is no limit for supporting tables and figures. Please attach supporting documents as I need to know
where the data come from.
Grading will be based on the rubric posted on Blackboard. Your report will be judged on how well it analyzes the external
environment (identifies opportunities and threats), assesses the firm’s current state (presents strengths and weaknesses, in terms
of a firm’s resources, capabilities, core competencies, etc.), discusses prior or current corporate-level strategic actions of the
firm (specific details about the pros and cons), and presents a convincing argument for the corporate-level strategic actions the
firm should take (recommendations) in the future.
Individual Case Presentation
Each student will present a case analysis to the class. This presentation will encompass: problem/strategic issue identification,
strategic recommendation, implementation plan, evaluation and control strategy, contingency plan. This presentation is based
on the individual case analysis assignments.
GLO-BUS simulation
This is a business strategy computer simulation where the class is divided into teams (# of students/4). Each team will run a
digital camera company and be responsible for making strategic decisions for the company on a weekly basis. There will be
two practice sessions and ten competition rounds. At the end of the semester, there will be a “winning” team from the class. In
addition, all of the teams will be ranked against other students at other universities participating in the simulations. The
objective of this simulation is to allow students to see how strategy implementation affects the bottom line.
BEHAVIORAL NORMS
1. Individual Participation: You are expected to come prepared to ask questions that add to your understanding of the course
materials as well as that of your fellow students. You will be asked to complete some assignments that are not graded. If they
are completed, you will be one step further along on your personal journey toward enlightenment. What an incentive system!
2. "New Business": Each class will begin with a poll of new business items. These are brief ("sound bite") reports on events (in
the news--front page, business, or sports section; SBI/FAMU; your personal experiences) pertinent to strategic management. I
expect each class member will make at least one contribution to New Business during the semester.
3. Readings: You are expected to read all assigned readings and while doing so, you should continually ask yourself the
following two questions:
(a) Do I understand the theory and/or principles of this material?
(b) So what? What are its implications? How would I apply this as a manager?
4. You are asked to actively participate by raising these questions as well as others during our class time and/or on-line via the
class discussion board.
5. All assigned readings should be completed prior to the class for which they are specified. Readings will be briefly reviewed
to check for understanding at the beginning of each class. Be prepared to answer questions regarding the readings and more
importantly to ask them.
6. Ethics: All work turned in must be original and your own. Plagiarism is a violation of the School of Business and Industry
code of ethics and will be punished accordingly.
Dress Code
As a professional school, a dress code facilitates the overall professional development of students. The following clothing
items or styles are inappropriate for students attending class:
1. Footwear: Bare feet, House Slippers
2. Pants: Pants or jeans with holes or cut out parts in inappropriate places
3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh
4. Sleepwear, swimwear, dirty or very tight attire
5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language
6. See through clothing or clothing that reveals undergarments
7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or pelvic areas,
(e.g., midriffs, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses without a jacket)
8. Revealing piercings or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas
9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*
* Wearing these items for medical, religious, or weather purposes is acceptable with documentation.
Week of
1/4
1/11
Topic, Assignment, Assigned readings
Orientation, Introduction to Strategic Management
What is Strategic Management? (Chapter 1)
Gathering Strategy Information exercise (homework assignment)
Martin Luther King Convocation (mandatory attendance) – 1/11
Blackboard homework assignment
Overview of Strategic Management & Analyzing a Case, Glo-Bus overview
Team selection
1/18
Develop Vision and Mission Statements (Chapter 2)
Evaluating Mission Statements exercise (in-class)
Developing personal mission and vision statements (homework assignment)
Business Ethics/Social Responsibility/Environmental Sustainability (Chapter 10)
Ethics of Spying (in-class assignment)
Database Orientation session (1/20)
Glo-Bus practice round 1
1/25
External Assessment (Chapter 3)
External Assessment exercise (homework assignment)
Internal Assessment (Chapter 4)
Internal Assessment exercise (homework assignment)
Glo-Bus practice round 2
2/1
Strategies in Action (Chapter 5)
Developing Alternative Strategies exercise (homework assignment)
Glo-Bus competition begins (Round 6) Let the games begin!!!
2/8
Strategy Analysis and Choice (Chapter 6)
Formulating Individual Strategies (homework assignment)
Matrices for strategic decision making (in-class)
Glo-Bus (Round 7)
2/15
Implement Strategies (Chapter 7)
Understanding FAMU’s culture (team homework assignment)
In-class implementation exercise
Glo-Bus (Round 8)
2/22
Implement Strategies (Chapter 8)
In-class implementation exercise (cont’d)
EPS/EBIT analysis and Projected Financial statements (homework assignment)
Glo-Bus (Round 9)
3/1
Strategic Review, Evaluation, & Control (Chapter 9)
Evaluating FAMU’s strategies (in-class)
Preparing a Strategy-Evaluation report (homework assignment)
Glo-Bus (Round 10)
3/8
Spring Break
3/15
Global/International Issues (Chapter 11)
SBI and Foreign Country recruitment (homework assignment)
Glo-Bus (Round11)
3/22
Team Case Presentations
Glo-Bus (Round 12)
3/29
Team Case Presentations
Glo-Bus (Round 13)
4/5
Individual Case Presentations
Glo-Bus (Round 14)
4/12
Individual Case Presentations
Glo-Bus (Round 15) Competition ends!!!
4/19
Glo-Bus team presentations
4/26
Ethical Understanding Assessment due
* - ALL GLO-BUS decisions are final at close of business (5 p.m.) Wednesday of each week.
FAMU School of Business and Industry
MAR 3023 Principles of Marketing
Fall 2011
“Marketing is everything and everything is marketing”
~ Regis McKenna ~
Mission: The mission of the School of Business and Industry (SBI) at Florida A&M University is
to produce B.S. and MBA graduates capable of excelling as future leaders in global business,
industry, and commerce.
Professor: Daaim Shabazz, Ph.D. (pronounced da-eem sha-boz)
Phone: (850) 599-8350
E-mail: daaim.shabazz@famu.edu
Office: SBI East Wing - Room 422
Classes: 2:00-3:15pm, 3:30-4:45pm (North Wing 116)
Office Hours: MON-WED: 10:00-10:50am; 1:00-1:50pm TUE-THU: 11:00am-1:00pm
Course Description
Catalog Description: This course centers on marketing theory, marketing management, sales
management and market research. In addition, public and customer relations, advertising and
distribution will be explored.
Prerequisite: 60 semester hours (Junior status)
Prerequisite Knowledge: ECO 2011&2013, ENC 1101&1102, MAC 1147
Core course: Yes
Course restrictions: No
Computer Use: e-mail, Internet, website (heavy use required)
Modes of instruction: lecture (50%), audio/visual (25%), class discussion (15%) and group
interaction (10%)
Course Objectives
Marketing is a fascinating field covering a vast array of disciplines. This course will expose the
student to the foundation of what marketing is and how it is applied both at the micro and macro
levels. We will examine the different branches of marketing and the everchanging developments
in the fields. We will explore the different marketing models and how these are applied to different
scenarios. We will also cover cutting-edge topics in international marketing, e-Marketing, CRM,
advertising and marketing strategy. This course also enables students to analyze the strategic
and tactical components of an effective marketing program by use of a common marketing
approach throughout the class and provides students with an understanding of the role strategic
marketing plays under varying competitive conditions by providing examples from a broad range
of business conditions and types of businesses.
Required Materials
Text: Solomon, Michael R., Greg W. Marshall, and Elnora Stuart, Marketing: Real
People, Real Choices 7th Edition, New Jersey: Prentice-Hall, 2012. (600pp, softback)
ISBN-13: 978-0-13-605421-8.
Textbook website: (www.prenhall.com/solomon) companion website
Additional Resources: Advertising Age, MarketingProfs.com, Direct Marketing News,
American Marketing Association; Journal of Marketing, Journal of Marketing Research.
Course Administration & Grading Criteria
Daily Attendance and Class Participation (10% of final grade)
Appropriate behavior and attire is required and attendance will be taken daily. Extraneous
activities during class will not be tolerated. Since FAMU has a mandatory attendance policy (3
absences constitute an “F”), you need to come to class ON TIME. Tardiness is not allowed. If you
are absent, an excuse is to be furnished the day you return, or the earliest time an excuse is
available. Acceptable excuses are for: personal injuries or illnesses, and family emergencies. PD
activities, interviews, and extracurricular activities do not count as excusable absences.
Do not schedule, interviews, trip, or appointments during class time, finals week, or else that will
count as an absence. If you are absent, you are still responsible for all work given in class. When
present, allow your classmates and the instructor to benefit from your knowledge and opinions.
Feel free to ask questions. Lastly, each student is encouraged to visit privately with instructor
during office hours, or send e-mail after office hours. No cell phones or laptops used in class!
Do not leave the room while class is in session. If you must, be respectful. Do not do homework
from other classes in my class or you will be asked to leave.
Assignments (35% of final grade)
This class will have five writing assignments. There will be three journals (5%) and two teamoriented assignments (10%). The journals shall pertain to a selected marketing topic and shall be
summarized in a way to capture its essence. You are not to merely outline the article, but include
your personal reflections as well. You will broaden your perspective on the world and be in a
better position to critically analyze these events in the international sector. Prior to submission,
the articles will be used for class discussion. Late assignments will not be accepted! If there
are cases, they will pertain to an important topic dealing with the Marketing arena and will allow
students to exercise their analytical abilities while applying theories learned in class with practical
application. You will be required to adhere to a standard format for submission.
Exams and Quizzes (30% of the final grade)
There will be three exams of equal weight (10%). These exams will cover material introduced to
the class in measured intervals. Subject material not covered in the book is a prominent part of
class lectures, so take notes. Announcement of the exam and the material covered will be made
at least a week prior to the date it is administered. The exams will be essay and multiple choice.
Missed exams must be reported immediately!! Quizzes may be given (both announced and
unannounced) and if missed, will not be made up. Oversleeping for an exam is no excuse… you
will get a “0”. Keep pace with the instructor. Academic dishonesty is strongly discouraged and if
you’re caught, you will be made to regret it for the rest of your life! Do not schedule a flight
during finals week!!
Marketing Plan (25% of final grade)
The class will be divided into teams to construct a comprehensive marketing plan. A selected
group leader will report to the instructor on the progress of the plan. Details will be provided.
Grading Scale: 90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; Below 60 = F
Grading Policy & Learning Outcomes
Outcomes
Critical Thinking/Analytical Reasoning - the ability to
identify, isolate and find relationships among
concepts or problems and to draw sound inferences
from multiple perspectives
Communication - the ability to influence and inform
others through the effective presentation of ideas
utilizing oral, written, and graphic expressions
Content/Discipline Knowledge – the ability to
demonstrate discipline-specific knowledge and
business sophistication and apply the in-depth
content knowledge they have acquired to real
business situations
Ethical Understanding & Reasoning Skills - The ability
to identify and evaluate ethical issues and develop a
framework for making appropriate decisions across
organizational environments
Multicultural & Diversity Understanding - the ability to
understand the importance of multicultural and
diversity issues in business decisions
IT Literacy, Understanding and Application - The
knowledge of the core information technologies and
the ability to apply technology to business
Teamwork - The fundamental knowledge and
understanding of team structures, processes, and
methods
Quantitative Understanding - The ability to judge
which information is appropriate to different decisionmaking situations; Knowledge of the critical
quantitative models appropriate to a decision
Class Activities
Class Discussions, Business Journals,
Case Studies, Quizzes & Exams
Class Discussions, Business Journals,
Group Assignments
Class Discussions, Business Journals,
Quizzes & Exams
Class Discussions, Business Journals
Class Discussions, Business Journals
Group Presentations
Group Presentations
Group Projects
Course Topics
Chapter 1 – Welcome to the World of Marketing: Creating and Delivering Value
Chapter 2 – Strategic Market Planning: Take the Big Picture
Chapter 3 – Thrive in the Marketing Environment: The World is Flat
Chapter 4 – Marketing Research: Gather, Analyze and Use Information
Chapter 5 – Consumer Behavior: How and Why People Buy
Chapter 6 – Business-to-Business Markets: How and Why Organizations Buy
Chapter 7 – Sharpening the Focus: Target Marketing Strategies and Customer Relationship
Management
Chapter 8 – Create the Product
Chapter 9 – Manage the Product
Chapter 10 – Services and Other Intangibles: Marketing the Product that isn’t There
Chapter 11 – Price the Product
Chapter 12 – Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
Chapter 13 – Advertising, Sales, Promotion and Public Relations
Chapter 14 – Personal Selling, Sales Management and Direct Marketing
Chapter 15 – Deliver Value through Supply Chain Management, Channels of Distribution and
Logistics
Chapter 16 – Retailing: Bricks and Clicks
Calendar
(IMPORTANT NOTE!! Schedule subject to change)
August
29 – Dissemination of syllabus.
31 – Chapter 1, “Welcome to the World of Marketing.”
September
2 – End of Add/Drop period.
5 – NO CLASS (Labor Day).
7 – Begin Chapter 2, “Strategic Market Planning”. Journal Assignment (first of three due on
th
September 19 ).
12 – Begin Chapter 3, “Thrive in the Marketing Environment: The World is Flat.”
14 – Finish Chapter 3. Video.
19 – Journal #1 due (International Marketing).
21 – Exam #1 (Chapters 1-3)
26 – Begin Chapter 4, “Market Information and Research”
28 – Begin Chapter 5, “Consumer Behavior”.
October
3 – Finish Chapter 5.
5 – Begin Chapter 6, “Business-to-Business Marketing”
10 – Finish Chapter 6.
12 – Review Chapter 7, “Sharpening the Focus: Target Marketing Strategies and Customer
Relationship Management”
17 – Finish Chapter 7.
19 – Exam #2 (Chapters 4-7).
24 – Chapter 8, “Creating the Product”. Journal #3 due (New Product Development)
26 –Chapter 9, “Managing the Product.”
28 – LAST DAY TO WITHDRAW
31 – Chapter 9, “Creating the Product.”
November
2 – Continue Chapter 9.
7 – Chapter 10, “Services Marketing”.
9 – Continue Chapter 10.
14 – Chapter 11, “Pricing the Product”; discussion of group projects.
16 – Begin Chapter 13, “Advertising and Public Relations.”
21 – Finish Chapter 13; Journal #3 due (Advertising)
24-25 – (Thanksgiving Break)
28 – Chapter 16, “Brick and Clicks”
30 – Final Exam (Chapters 9-13)
December
!
!
5 - Group presentations.
7 – Group presentations.
Florida A&M University School of Business and Industry SERVICES
MARKETING Course MAR 4841 Fall 2011: Cintas, Inc., Committed
Corporate Partners- Chemical Products Investigation
Instructor: Dr. Roscoe Hightower, Jr.
Office: Room 406 School of Business & Industry East Wing
Office Hours: TTH 10-11am Only or by appointment
e-mail: roscoe.hightower@famu.edu
Telephone: (850) 599.8335
Students whose names do not appear on the class list will not be permitted to
participate (take exams or receive credit) without first showing proof of registration by
09/06/11.
SBI MISSION STATEMENT
”The mission of the School of Business & Industry (SBI) at Florida A&M University
(FAMU) is to produce graduates capable of excelling as future leaders in global
business, industry, and commerce… SBI also aspires to be recognized nationally and
internationally as a preeminent center of excellence in business.” View the entire SBI
mission, values, and vision statements at the following link http://famu.edu/sbi
Prerequisites
Successful completion of MAR 3023, or Dr. Hightower’s signed permission. FALL 2011
students must sign the Cintas, Inc. Confidentiality and Nondisclosure Agreement
and return to Cintas, Inc. c/o Dr. Hightower prior to 9/6/2011. If you do not sign the
confidentiality agreement, then you will not be eligible to successfully complete
this course during the fall 2011 semester, and should drop this course immediately.
Course Objectives
The objective of this class is to introduce the participant to the marketing of services.
The intent of this course is to introduce, discuss, and analyze several topics important to
service businesses. After completing this course, students should be able to:
• Understand the unique challenges involved in marketing and
managing services.
• Identify differences between marketing in service versus
manufacturing organizations and understand how “service” can be
a competitive advantage in manufacturing organizations.
• Identify and analyze the various components of the “services
marketing mix” (three additional P’s)
• as well as key issues required in managing service quality.
• Appreciate the role of employees (and often customers) in service
delivery, customer satisfaction, and service recovery.
• Appreciate other key issues in service businesses, such as
managing supply and demand, the overlap in
marketing/operations/human resource systems, and relationship
management.
• Build upon important workplace skills (e.g., cooperation, teamwork,
meeting deadlines, report writing) through active learning activities
and other classroom exercises.
Course Objectives Continued
1
Become better, more aware, and maybe less naive services
consumers.
• Enjoy themselves while accomplishing all of the above.
Additionally, the course assignments are designed to continue to improve students’
verbal, written, and thinking skills in preparing them for positions in the business world.
This is an official “Hybrid Class” sanctioned by the SBI Dean and Florida A&M
University. Meaning, but not limited to this class will be facilitated through electronic
means and technology to enable learning to take place both from a traditional and
distance learning setting. This is an experimental course with a great deal of potential
learning exposure for the students enrolled. For example, our corporate partner for the
semester (i.e., Cintas) will at the appropriate time be able to provide the students with
first hand direct corporate feedback on real world corporate issues via things like
discussion boards that are part of the course. In addition to real time lectures to the
class as well as feedback on the students’ case presentations.
•
Policy Statement on Non-Discrimination
It is the policy of Florida Agricultural and Mechanical University to assure that each
member of the University community be permitted to work or attend classes in an
environment free from any form of discrimination including race, religion, color, age,
disability, sex, marital status, national origin, veteran status and sexual harassment as
prohibited by state and federal statutes. This shall include applicants for admission to
the University and employment.
Academic Honor Policy
The University’s Academic Honor Policy is located in the FANG Student Handbook,
under the Student Code of Conduct- Regulation 2.012 section, beginning on page 5556.
ADA Compliance
To comply with the provisions of the Americans with Disabilities Act (ADA), please
advise instructor of accommodations required to insure participation in this course.
Documentation of disability is required and should be submitted to the Learning
Development and Evaluation Center (LDEC). For additional information please contact
the LDEC at (850) 599-3180.
Academic Learning Compact
The School of Business and Industry has identified five outcomes that are desired in
each student who graduates from the program. Students majoring in business
administration should become familiar with these outcomes and methods that will be
used to assess them.
1. Communication Skills: Graduates of the SBI Program will demonstrate proficiency
in oral and written communications.
Direct Measure: Students will receive a mean score of 70% in oral and
written communications projects in this course.
Indirect Measure: Oral and written communication skills of the graduates
will be evaluated during their in class presentation.
2
2. Critical Thinking Skills: Graduates will demonstrate the ability to use critical and
strategic thinking in analyzing, synthesizing, and evaluating various types of service
organizations, reports and research publications.
Direct Measure: Students will earn a mean score of 70% or better on
coursework and assigned learning activities.
Indirect Measure: Graduates’ critical thinking skills will be evaluated
using feedback provided by companies that regularly hire SBI graduates.
3. Specific Content Knowledge: Graduates will demonstrate an understanding of
knowledge, concepts and skills necessary to obtain entry-level positions in business.
Direct Measure: Students will earn a mean score of 70% or better on
coursework and assigned learning activities.
Indirect Measure: Graduates’ specific content knowledge skills will be
evaluated using feedback provided by companies that regularly hire SBI
graduates.
4.
Advancement to Graduate or Professional Programs: Graduates will pursue
opportunities for graduate and/or professional education.
Direct Measure: Those graduates that are interested in obtaining
advanced or professional degrees are capable of entering those
programs.
Indirect Measure: Graduates score the necessary minimum entrance
exam scores.
5. Technology Literacy: Graduates will demonstrate proficiency in the use of
presentation, spreadsheet programs, Internet, and current word processing
technologies.
Direct Measure: Students will earn a mean score of 70% or better on
material that incorporates the Internet, examinations, research, tests and
projects utilizing Excel, PowerPoint, MS Word, and other software
programs.
Indirect Measure: Companies continuing to hire SBI graduates given
students’ experience level with the Internet, Excel, PowerPoint, MS Word,
and other software programs.
Course Description
Why study services marketing? The U.S., as well as much of the world economy, is
dominated by services. In the U.S. approximately 75% of the labor force, 70% of the
GNP, 45% of an average family’s budget, and 32% of exports are accounted for by
services. Yet, business school courses traditionally have focused on the manufacturing
sector of the economy. This course is designed for students who may be interested in
working in service industries and will address the distinct needs and problems of service
firms in the area of marketing. The primary theme of the course is that service
organizations (e.g., banks, educational institutions, hospitals, hotels, professional
services, transportation companies) require a distinctive approach to marketing
strategy, both in its development and execution. The course will build on marketing
concepts from other courses (i.e.,MAR3023) to make them specifically applicable in
service industry settings. A second theme of the course focuses on the role of service in
manufacturing businesses. This course will suggest ways that firms in the
manufactured goods sector might use “service” as a primary source of competitive
advantage.
3
This course won’t enable students to step directly into the role of Vice-President of
Marketing at a Fortune 500 service company. It will, however, help students to gain an
understanding of services marketing issues and provide a good foundation for other
marketing classes and future business endeavors (i.e., entrepreneurship, professional
selling).
The class is conducted in seminar Hybrid-format which means that class discussions
will be interactive and that class participation is anticipated and required in order to pass
the course. Time will be specifically devoted to the discussion of the topics listed on the
schedule, however, the class discussions will not necessarily be limited to these issues.
Guest lecturers/executives from Cintas, Inc. will be a significant part of this semester’s
classes on September 15, 20, and December 1, 2011. These visits should enable the
student, if successful, to interview for internship and permanent placement opportunities
with one of America’s leading service firms.
Class Participation
Class Participation is expected and required. Simply showing up is not considered
“passing” performance. It is the quantity and quality of your input that will be assessed.
You should read all assignments prior to class and be prepared to discuss them in
detail. On a scale of zero to 100, the students’ grade starts at zero and is enhanced
based on their participation in classroom activities (i.e. Cintas, Inc. case preparation and
competition). This grade is subjective in nature and is based on the professor’s
assessment of the students’ preparedness, participation, and attitude toward class
assignments, activities, discussions, etc (i.e., especially the Cintas case competition).
Likewise, I would expect to see everyone enrolled in this course signed up for,
participate in, and perform well in an internship and or permanent placement interview
with Cintas Inc., during their visit during the 2011 Career Exposition, and their return
visit later in the semester.
Course Materials
Text: Lovelock, Christopher; Jochen Wirtz, and Patricia Chew Essentials of Services
Marketing, Prentice Hall Pearson, 2009, Singapore, ISBN: 981-06-7995-5.
Readings- Various Articles some of which are identified on page 6 of syllabus
Course Requirements
Grading
COURSE EVALUATION & CLASS POLICIES
Your grade in this course will be based on two examinations, a group project, homework
assignments and class participation. The approximate weighting for these grading
criteria are as follows:
First Exam
20%
Second Exam
20%
Homework & Quizzes & Discussion Board
10%
Midterm Cintas Project Presentation
15%
Final Cintas Project Presentation
25%
Class Participation
10%
100%
4
The Honor Code will be strictly followed. Cheating and/or dishonesty will result in the
receipt of an “F” for the course and charges filed with the University for expulsion from
school.
Exams
Two in-term exams and an optional comprehensive final exam will be given. No make
ups, early or late exams will be given. If an in-term exam is missed for any reason
the lowest test score will be doubled and replace the missed exam. It is recommended
that you start the semester with really good test scores in preparation for the normal end
of semester difficulties in other classes. The examinations may consist of multiple
choice, fill in the blank, short answers, and essay questions. The exams will cover the
text material (Lovelock, Christopher; Jochen Wirtz, and Patricia Chew Essentials of
Services Marketing 2009) plus additional material covered in class. The exams
will be accessible on line. No make up exams will be given. In case an exam is missed
the professor will replace the missed score with the lowest test score. You must take at
a minimum one in semester exams in order to have a chance at passing the course.
Note: If you miss two in semester exams you should withdraw from class in order to
avoid receiving a failing grade. Grades are earned as specified by the Florida A&M
University student Handbook (90 and Above-A, 80-89 B, 70-79 C, 60-69 D, 59 and
Below-F).
Cintas Active Learning Initiative Services Project Fall 2011
Must Complete, Sign, and Return the attached Cintas, Inc. Confidentiality and
Nondisclosure Agreement to Cintas, Inc. c/o Dr. Hightower no later than 9/2/10.
Project/Presentation - You will be responsible for researching "Cintas and its new
Chemical Cleaning Products”. You will be graded on an oral fifteen minute in-class
presentation and a fifteen page typed double spaced well-cited research paper in APA
format (see reference librarian for information on the American Psychological
Association (APA) format). You will be graded on content, thoroughness, style,
delivery, and a written presentation outline. This is a winner take all Team Competition.
More at a later date on the prizes available from Cintas and SBI (i.e., bragging rights,
implementation of winning team's suggestion, awards, potential internship and
permanent placement opportunities-depending on your individual performance in the
interview process and screening results, winning team presents to COO of Cintas, Inc.
on December 1, 2011). Detailed outlines are due at least one class period prior to the
presentation date. Late assignments will not be accepted. Midterm case
presentations are in October (i.e., Full Dress). This means that on or about the first
week in October, 2011 detailed paper/presentation outlines are due. All final case
papers are due at the beginning of class the week prior to Thanksgiving. Presentations
(i.e., Full Forum Dress) will begin on the week after Thanksgiving (15 minute full
multimedia, professional format) and conclude when the last group presents. You are
to self-select into four person teams (no team can have more than four members). You
have until Friday September 2, 2011 to submit your team to the professor via a
Microsoft Word attachment to an email. The professor will verify and finalize the teams.
These teams will be permanent for the entire semester and will account for 40 percent
of your final grade, thus MAKE WISE DECISIONS! Class time will be provided to
facilitate group cohesion, bonding, and dynamics on occasion. You should make good
use of this time given for this very demanding project. Cintas will be participating with
5
us throughout the semester (i.e., guest lecturers/executives from Cintas, Inc. will be a
significant part of this semester’s classes on September 15, and December 1, 2011)
and will participate in the final group presentations. Needless to say, this is a high
visibility, high importance, potentially career establishing opportunity!
Hints For Success
•
•
•
•
•
•
•
•
Show up and pay attention - don’t read, yak, or otherwise be rude!
All assignments must be typed using 12-point typeface.
Start your research assignment no later than the second class meeting.
Remember everything that you read applies to every test and all research
assignments.
Read each assignment prior to lecture and discussion in class.
Review exams in Dr. Hightower’s office after each exam.
Win the Cintas Experiential Services Project Competition
Interview with Cintas, Inc.
Selected Readings
•
Hightower, Jr., Roscoe (2003), “Framework for Managing the Servicescape: A
Sustainable Competitive Advantage,” Marketing Management Journal, 13(2), 8495.
•
Hult, G. Tomas M. (1999), “Sustainable Competitive Advantage in the Global
Marketplace,” Marketing Management Journal, 9(1), 8-13.
•
Cronin, J.J.; Michael Brady; Richard Brand; Roscoe Hightower and Don
Shemwell (1997), “The Role of Service Value in Consumer Decision Making: A
Cross-Sectional Test of the Effect on Purchase Intentions and of Alternative
Models,” Journal of Services Marketing, 11(6), 375-391.
6
TENTATIVE SCHEDULE (8-30-11)
DATE
TOPIC
Introduction
to
the
Course
& Lecture 1 on
AUG
“Introduction to Services”
30
SEP 1 Lecture 1 on “Introduction to Services”
6
8
13
15
20
22
27
29
OCT
4
6
11
13
18
20
25
27
Nov 1
Start Chapter 4 “Developing Service Products:
Core and Supplementary Elements”
Lecture on Chapter 6 “Setting Prices and
Implementing Revenue Management”
Review Chapters 1, 4, 6, Cronin 1997 & Hult
1999
Cintas partners deliver company profile,
information relevant to the charge, and the
charge itself!
EXAM 1 Chapters 1, 4, 6, and assigned
readings (Online in SBI Computer Lab During
Class time)
ASSIGNMENT
Chapter 1 Get Into
Groups, Study Cintas
Chapter 4, Study
Cronin 1997
Read chapter 6, Study
Cronin 1997
read chapter 6, Study
Hult 1999, Cintas
Read Chapters 1,4,&6
Ask Discussion Board
questions about project
Start Chapter 8
Designing & Managing
Services Processes,
Ask Discussion Board
questions project
Read Chapter 9
Lecture on Chp 8 “Designing & Managing
Services Processes” (Group Elluminate Lecture
no in class meeting)
Lecture on Chp 8 completed Start on Chp 9
Read Chapter 10, Ask
“Balancing Demand Against Productive Capacity” Discussion Board
questions about project
Complete Chp 9 Start Chp. 10 “Crafting the
Read Hightower 2003
Service Environment”
Group Meetings
Finish Lecture on Chapter 10 and Hightower
2003
EXAM2 Chapters 8, 9, 10, and Hightower 2003
(Online SBI Computer Lab During Class Time)
Discussion Board
Group Research in Coleman Library Cintas
questions
Industry-During Class time
Read Chapter 12
Presentation Outline 1 Due electronically,
Discussion Board
Group Research in Coleman Library Cintas
Industry –During Class time Hightower travels to questions
IN
Lecture on Chap. 12 Managing Relationships and Group
Meetings/practice
Building Loyalty
Groups practice, Read
Groups Present to Cintas Partners via
Chapter 13
Eluminate & get feedback- During Class time
Groups practice, Read
Groups Present to Cintas Partners via
Chapter 13
Eluminate & get feedback- During Class time
Read Chp. 15
Lecture Chp. 13 “Complaint Handling and
Service Recovery”
Read Chapter 15
Lecture Chp. 15 “Organizing for Change
7
15
Management and Service Leadership”
APA Lecture via Elluminate with Tiger Swan
General Feedback on Interviewing Skills from
SBI Career Development Office- Kelvin
Farmer
Lecture Chp. 15 “Organizing for Change
Management and Service Leadership”
Group Paper Write Up- During Class time
17
Group Paper Write Up- During Class time
22
Group Paper Write Up- During Class time
24
29
DEC
1
6
Thanksgiving Holiday
Group Presentations Practice
Group Presentations Practice
NOV3
8
10
8
In Class Meeting
Discussion Questions
Online
Discussion Questions
Online
Discussion Questions
Online
Discussion Questions
Online
Discussion Questions
Online
In Class
In G-12 North
Presentation To Cintas COO & Lunch with the
Boss
Last day of classes Wrap up
8
Services Class Done
Services Class Done