Briefing Session on 2013 HKDSE Visual Arts Examination Papers 2013年中學文憑試 視覺藝術科公開考試簡報會 11 & 13 Nov 2013 Programme Briefing on assessment requirements, marking criteria and general performance on Paper 1 Break Briefing on assessment requirements, marking criteria and general performance on Paper 2 Q&A Paper 1 Visual Presentation of a Theme Briefing on assessment requirements, marking criteria and general performance of Candidates on Paper 1 assessment requirements Part A (20 marks) With regard to the artwork provided, candidates are assessed on whether they can provide: 1. Precise detail in description 2. A reasonable depth of analysis 3. An in-depth interpretation and evaluation from varied perspectives The mark allocation of Part A Part B (80 marks) Candidates are assessed on their ability to demonstrate the relationship between art criticism and appreciation, and their personal art work. Create a piece of two-dimensional artwork using any media, form, style and technique to present a theme in response to the critical appreciation in Part A in the white cartridge paper provided. Write an artwork statement of about 50 words to explain how your work is related to your art appreciation. This section carries 80 marks. General Marking Criteria With reference to the application of the visual element, the articulation of art media, the technique, the visual effect and visual communication; evaluate the candidates’ ability to: 1. present the theme in a personal and creative way 2. select means of visual self-expression and determine the most appropriate method of communicating an idea, a thought, a feeling, a sentiment, etc. 3. demonstrate competence in dealing with visual elements 4. select and apply appropriate medium, techniques and processes in the execution and production of a painting. The mark allocation of Part B Note: Candidates are required to write an artwork statement which serves to elaborate on the relationship between art criticism and appreciation, and art making. This will be taken into consideration when assessing the practical work. The marking rubrics of Part A and Part B (see appendix) Question 1 (A) Describe, analyse and compare the forms and expressions of Plate (1A) and Plate (1B); interpret and evaluate these works. (20 marks) Plate (1A) Lui Shou Kwan (呂壽琨)(1919-1975). Deep Water Bay after Rain (深水灣雨後). Year unknown. Ink and Colour on paper, 58.4 x 84.7 cm. Plate (1B) William Turner. The Fighting Temeraire. 1839. Oil on canvas, 90.7 x 121.6 cm. There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Lui Shou Kwan’s Joseph Mallord William Turner’s Deep Water Bay after Rain The Fighting Temeraire. Seascape as the subject matter Commonalities Infused with natural mood New Chinese Ink Painting, monochromatic with slight colours to highlight the beach and the village Differences Western oil painting Use of yellow, orange and red colours with varied Use of brush and ink techniques to create emptiness and intensities are used to depict the radiance above the solidity in the treatment of space. Emptiness is used to setting sun and its reflection in water. The darkening create the visions of beach and sea water horizon brightens upward into a blue colour, Drawing of an aerial view of nature. The clear blue sky and the numerous small boats give the atmosphere a new lease of life after rain Depiction of the natural landscape of Deep Water Bay at that time thereafter transformed into the pale white of the upper clouds that capture the effect of light Depiction of Temeraire’s voyage to her last berth to be broken up The setting sun and the pale colour of the withered Temeraire representing a time of change and the past glory. The darkly coloured tug boat and the buoy representing the reality existed at that time 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Create a piece of two-dimensional work based on the theme “Sky and Earth”. (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme General performance of candidates (Paper 1, Question 1) 26% of students attempted this question. The Performance was Satisfactory in general. Some candidates made the contrast between the modern city and the nature world in their work. The interpretation of the theme was literal and direct. Most candidates used a realistic style to express their response to the theme. Question 2 (A) Describe, analyse and compare the forms and expressions of the sculptures in the Plate (2A) and Plate (2B); interpret and evaluate these works. (20 marks) Plate (2A) Auguste Rodin. The Kiss. 1901-1904. Stone Carving, 182.2 x 121.9 x 153 cm. Plate (2B) Vera Mukhina. Industrial Worker and Collective Farm Girl. 1937. Bronze, 158.5 cm Height. There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Commonalities Differences Auguste Rodin’s Mukhina’s The Kiss. Industrial Worker and Collective Farm Girl Sculpture of a male and a female Stone carving Bronze casting Life-size figure of human body Reduced size figure of human body Naturalism, classical style Socialist Realism Passion and love is evoked by the nude lovers A sculpture to express the common cause of the union of locked in an infinite embrace The sensuality of the flesh and posture of the workers and famers The worker and the farm girl strut forward, their clothes sculpture aims to express real human emotion and fluttering in the breeze, an expression with great power character and strength of purpose It was created with freedom of will, freedom of The hammer and sickle, held aloft by the worker and the thought and freedom of emotional expression farm girl, are symbols of the industrial and agricultural power Depiction of the social phenomenon and thoughts at that time 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Create a piece of two-dimensional work based on the theme “Love”. (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme General performance of candidates (Paper 1, Question 2) 14% of students attempted this question. The Performance was satisfactory in general. Most candidates portrayed the intimate lovers as expressing the meaning of ‘Love’ directly. Most candidates used a realistic style to express their response to the theme. Question 3 (A) Describe, analyse and compare the forms and expressions of Plate (3A) and Plate (3B); interpret and evaluate these works. (20 marks) Plate (3A) Paul Noble. Nobson Central. 1998-1999. Graphite on paper, 300 x 400 cm. Plate (3B) Frantisek Kupka. Cathedral. 1913. Oil on canvas, 180 x 150 cm. There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Commonalities Differences Paul Noble’s Nobson Central. Frantisek Kupka’s Cathedral. Architecture as subject matter representational style abstract representation graphite drawing oil painting fictitious, mythical townscape the artist’s perception of a cathedral buildings are packed in rows and shapes are nspired by the stained-glass window of the Gothic based upon letters a monumental and intensely detailed drawing with bold vision. Dedicated employment of light cathedral, the painting is shimmering with a geometrical series of pure and dappled blue, white, red and yellow colours, arranged vertically and diagonally and shade to depict details of every building the artist went beyond simply painting what the cathedral the expression of man has created a packed, looked like, and tried instead to express his impression of ruined and abandoned city the brilliance of the cathedral, and made it real 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Create a piece of two-dimensional work based on the (80 marks) theme “Living Space”. 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme General performance of candidates (Paper 1, Question 3) 10% of students attempted this question. The Performance was fair in general. Most candidates used overcrowded environments to convey the atmosphere of the living space. Some candidates painted in an abstract style, using lines and forms images to express the feeling of ‘space’. However, few candidates made reference to pictures which expressed the theme directly, resulting in flat and tedious works. Question 4 (A) Describe, analyse and compare the forms and expressions of Plate (4A) and Plate (4B); interpret and evaluate these works. (20 marks) Plate (4A) Sandy Skoglund. Fox Game. 1989. Photograph, 140 x 180 cm. Plate (4B) Philippe Halsman. Dali Atomicus. 1948. Photograph, Variable dimensions. There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Commonalities Differences Sandy Skoglund’s Fox Game Philippe Halsman’s Dali Atomicus surrealism composed of a number of art forms such as photography and installation making photograph of an indoor installation setting creation of real piece of art work to express a surrealistic dreamscape making photograph of a created setting of sculptures and installation two contrasting colours are used to express the coexistence of two different worlds which can be seen only in surrealistic dreams real-life restaurant setting and fox sculptures as subject matters the real-life world in grey colour is a restaurant with male and female customers, a waiter, dining tables and chairs, and a basket of bread on each table. In contrast, more than 20 surrealistic wild foxes in red colour are crawling and playing in the restaurant. One exceptional fox in grey colour is at the centre of the photograph, carrying a creature in its month and seemingly assimilated into the human world A collaborative photographic work of Philippe Halsman and Dali Real objects, Dali, three cats, water, an easel, a chair and a footstool as subject matters The objects of the photograph are all suspending or flowing in the air to express the instability of the atomic era. Dali’s famous painting, Leda Atomica, on the left of the photograph, is also suspending. The title of the photograph is a reference to Leda Atomica express artists’ feelings of the unstable world which very much likes the untouchable atomic particles suspending in the sky after the explosion of the atomic bomb 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Create a piece of two-dimensional work based on the theme “Playfulness”. (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme General performance of candidates (Paper 1, Question 4) 18% of students attempted this question. The Performance was good in general. Some candidates painted in a surrealistic style to express the theme. Candidates demonstrated a varied expression of colour, composition and perspective. Some candidates creatively constructed the ‘playful’ sense and expressed the theme lively and effectively. Question 5 (A) Choose any TWO plates from Plate (5A), Plate (5B) and Plate (5C). Describe, analyse and compare the forms and expressions of the two chosen plates; interpret and evaluate these works. (20 marks) Plate (5A) Artist unknown. Panoramic Painting of Toddlers Playing in an Interior Scene. (廳堂嬰戲圖通景畫), Qianlong Period (乾隆年間) (1736-1795), Qing Dynasty. Ink and colour on silk, 313 x 372.7 cm. Plate (5B) Henri Matisse. The Painter’s Family. 1911. Oil on canvas, 143 x 194 cm. Plate (5C) Asaf Hanuka. (Illustration subject: The growing tendency of parents and other adults to leave teenagers to their own devices.) 2010. Digital colour print, 48 x 33 cm.. There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Artist unknown. Panoramic Painting of an Interior Scene Commonalities Differences Henri Matisse’s The Painter’s Family Asaf Hanuka’s Illustration about the growing tendency of parents and other adults to leave teenagers to their own devices family life as subject matter Tongjinghua. Wall painting identical in size to their corresponding walls which translates into “perspective painting”. Just like perspective drawing in Western art, this type of painting is meant to create the illusion of space beyond. The illusionist effect is enhanced by sets of real partitions and platform placed in front of the painting such that the reality echoes the painted partition behind Detailed brushstroke, application of one point linear perspective Vibrant colours, contrasting hues Decorative, emphasize on the patterns of the walls and clothes Express an idealistic happy family life with lots of sons and grandchildren Fauvism oil painting flattened pictorial space that allows focusing on details of objects rather than perspective, patterns of the carpet and wide range of colours of the interior décor emphasize on the intensities of the colours and contrasting hues rich composition, decorative, pay attention to the patterns of the décor use of decorative scene to express happy family life illustration application of one point linear perspective great tonal contrast. Bright tone is used in the foreground to express the reality that the children are indulged in cigarette, wine, computer game, music and telephone chatting dark tone in the background is used to express the busy parents, seemingly falling away from the family The Scream at the back is used to express the feelings of anxiety and distortion of modern life express the phenomenon that parents have neglected their duty of caring the life and behaviour of their children 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Create a piece of two-dimensional artwork based on the theme “Family”. (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme General performance of candidates (Paper 1, Question 5) 32% of students attempted this question. The Performance was good in general. Most candidates depicted a happy and harmonious sentiment as regards family in the theme. Some candidates demonstrated a negative feeling in transforming the images into family scenes. Most candidates used a realistic style to express their response to the theme. Some candidates left out the element of the ‘family’ and simply painted a scene without contextualizing. Overall performance in Paper 1 Candidates demonstrated familiarity with the written presentation on critical appreciation of artwork. Most candidates were able to seek out many relevant foci in literal description. Most candidates were able to develop linear recognition of visual forms in Chinese painting and sculpture. Some candidates connected different experiences with the visual form, knowing the relationship among them. Some candidates provided multiple interpretations of meaning and recognition of embedded messages in the artwork of a particular context. However, there was only scant in-depth interpretation of particular perspectives. Some candidates only responded to one criterion or two related to the value judgement of the artwork without judging the appropriateness of the presentation. Overall performance in Paper 1 The themes for questions were part of the candidates’ everyday experience and there were some outstanding performances. The paper provided enough space for interpretation in terms of content, composition and colour. Candidates mastered the materials, skills and visual elements appropriately in delivering the key message of the theme. Some of the works showed that the candidates introspected a particular form or idea of the appreciation and criticism of artwork by carrying out reflection and considerations as a filter on presenting the theme. However, some candidates had difficulty in choosing appropriate imagery to express the theme in the question. Some simply imitated the artworks provided for art criticism in part A, without considering the content of the chosen theme. Different levels of performance were seen in interpreting and presenting the ideas in the five questions. Break Paper 2 Design Briefing on assessment requirements, marking criteria and general performance of Candidates on Paper 2 assessment requirements Part A (20 marks) With regard to the artwork provided, candidates are assessed on whether they can provide: 1. Precise detail in description 2. A reasonable depth of analysis 3. An in-depth interpretation and evaluation from varied perspectives The mark allocation of Part A Part B (80 marks) Candidates are assessed on their ability to demonstrate the relationship between art criticism and appreciation, and their personal art work. Create a piece of two-dimensional artwork using any media, form, style and technique to present a theme in response to the critical appreciation in Part A in the white cartridge paper provided. Write an artwork statement of about 50 words to explain how your work is related to your art appreciation. This section carries 80 marks. General marking guidelines: With reference to the application of the visual element, the articulation of art media, technique, visual effect, idea development and design principles, evaluate the candidates’ ability in the following areas: 1. 2. 3. 4. 5. 6. Solving design problems The extent to which the candidate successfully proposes feasible solutions for a given problem, and is able to develop design concepts which convey the ideas of a theme. Presenting ideas by using media, material and technique The extent to which the candidate is able successfully to apply the appropriate media, technique, and visual style to present the solution proposed. Understanding and organization The extent to which the candidate is able successfully to apply appropriate visual elements such as colour, pattern, texture, shape, form; and design principles such as contrast, rhythm, balance and emphasis. Communication The extent to which the candidate is able convincingly to convey a theme. Meeting design requirements The extent to which the candidate is able successfully to create a design that meets specific size, measurement and other requirements of the question; Demonstrating originality The extent to which the candidate is able to successfully convey design ideas which are original and creative. The mark allocation of Part B Note: Candidates are required to write an artwork statement which serves to elaborate on the relationship between art criticism and appreciation, and art making. This will be taken into consideration when assessing the practical work. The marking rubrics of Part A and Part B (see appendix) Specific Marking Criteria for Each Question For Paper 2 Question 1 (A) Describe, compare and analyse Plate (1A) and Plate (1B) with respect to the design concepts, the visual and communication effects of the two logos, and evaluate these works. (20 marks) Plate (1A) McDonald Restaurant Logo and “i’m lovin’ it” Slogan Plate (1B) Ronald McDonald House Charities Logo There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison McDonald Restaurant Logo and “I’m lovin’ it” Slogan Ronald McDonald House Charities Logo logo has used simple lines and vivid colours with an aim to let the viewer easily recognize the Commonalities appearance of that logo and create a deep impression both logos come from the same commercial company Differences Image: hands, house and heart-shape Image: arch / letter “M” Typography: Use a three-dimensional with black Typography: handwriting font, except “of Hong Kong”. Both Chinese and English full shadowed letter “M” as the theme of design. names of the company are used The slogan is in English Arial lowercase font Meaning: “M” is the abbreviate of the company. Meaning: Image of hand-in-hand symbolizes the idea of caring others. The house is The tag line, “I’m lovin’ it” is the slogan for a represents the “Ronald McDonald House”. campaign to promote the thinking of the brand. The heart-shape smoke signifies the Charities “M” is the registered trademark and the tag line are filled with family love. Image and both “I’m lovin’ it” is trademark of the company, both of the Chinese and English name of the are under the protection by law organization are registered trademark, are all under the protection by law 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Design a logo for a charity organization named “All Heart Food Bank” (心食物銀行), and apply it to a food donation box. The design should include: - The organization’s name (Chinese / English / Both Chinese and English) - The size of the logo should not be less than 10 cm x 10 cm; the design can be in any shape The measurements of the food donation box design should follow the reduced ratio as indicated in Plate (1C). 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme Focus: -- The nature of the organization can be delivered by the design. -- Application of design on a real scale format and its visual effect. General performance of candidates (Paper 2, Question 1) 22% of students attempted this question. The Performance was fair in general. Candidates showed little deliberation regarding the function of the food donation box. A number of candidates had trouble in understanding the requirements of the food donation box, resulting in the misinterpretation of the design format required. Question 2 (A) Describe, compare and analyse Plate (2A) and Plate (2B) with respect to the design concepts, the visual and communication effects of the two containers, and evaluate these works. (20 marks) Plate (2A) Ross Lovegrove, TŶ NANT (House by the stream) Plastic Mineral Water Bottle Plate (2B) Chang Yung Ho, Double-Wall Glass Liquor Container There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Commonalities Differences Ross Lovegrove’s Chang Yung Ho’s Double Wall Glass Liquor Container TŶ NANT Plastic Mineral Water Bottle both packaging are design to contain liquid transparent materials are used curve lines for the silhouette both design are easy to hold firmly and not easy to slip away from hand Form: running water shape Material: plastic. Typography: English and French in Roman typeface Function: disposable and easy to press for recycle Meaning: transparent material symbolizes clear quality, blue lid and label symbolize the nature and organic shows the product is natural spring water Form: hulu-shape Material: glass and metal. Typography: None Function: reusable and thermal insulation Meaning: hulu shape signifies oriental culture, transparent glass symbolizes elegance; both presenting the sense of modern 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) “Scarlet” (紅) is going to launch TWO perfumes called “Adam” (亞當) and “Eve” ( 夏 娃 ) for the youth market. containers for this brand. Design TWO perfume EACH design should include: The name of the brand and the product (Chinese / English / Both Chinese and English) One 3-dimensional rendering with an indication of the size and materials used for the perfume container (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme Focus: -- Incorporation of text message, visuals, specific theme and the application of the icon. -- Application of visual elements and aesthetics in general. -- Elaboration of a concept and design characteristics. General performance of candidates (Paper 2, Question 2) 13% of students attempted this question. The Performance was satisfactory in general. The best scripts showed good illustration skills. However, some design works showed a lack of 3-dimensional presentation skills, with messy arrangements of forms. Some candidates misused the materials for the perfume containers. Question 3 (A) Describe, compare and analyse Plate (3A) and Plate (3B) with respect to the design concepts, functions, the visual and communication effects of the two designs, and evaluate these works. (20 marks) Plate (3A) Kadoorie Farm & Botanic Garden Website Frontpage (嘉道理農場暨植物園) (To harmonise our relationship with the environment) Plate (3B) Entrance of Hong Kong Ocean Park There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Kadoorie Farm & Botanic Garden Website Frontpage Commonalities Theme: for the “entry” of the organizations focus on the nature of the organization bright and colourful Differences Media: internet Image: representation of the real objects by photography Size: small text on the screen Colour: green as the main colour Meaning: to deliver the image of the organisation which is related to the natural environment Entrance of Ocean park (partial) Media: outdoor three-dimensional structure Image: cartoon-like character Size: name of the organization is structured in giant three-dimensional from and placed on the top of the gate of the entry Colour: saturated blue, red, orange, green and white Meaning: gesture of the ocean creature cartoon character signifies the idea of welcome and emphasis the theme of the organisation 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Design the entrance of the venue for an event called “Pet Carnival 2013” (寵物嘉年華2013). The design should include: The name of the event (Chinese / English / Both Chinese and English) The word “Welcome” (歡迎) (Chinese / English / Both Chinese and English) The measurements of the design should follow the reduced ratio as shown in Plate (3C) The design of the entrance of the venue is to be placed as indicated in Plate (3D). (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme Focus: -- Incoroporation the design needs and the function of the featured gift box -- Application of visual elements and aesthetics in general. -- Elaboration of a concept and design characteristics. General performance of candidates (Paper 2, Question 3) 36% of students attempted this question. The Performance was good in general. Some candidates demonstrated maturity in concept and artful execution of their designs. However, some candidates used cartoons and paper cuts to convey the entrance. Some of the designs were thronged of images, resulting in the conveying of tropical forests or zoos instead of a pet carnival. Some candidates illustrated the design with a size determined by themselves without considering the design description in the question. Question 4 (A) Describe, compare and analyse Plate (4A) and Plate (4B) with respect to the design concepts, composition, the visual and communication effects of the two printed advertisement, and evaluate these works. (20 marks) Plate (4A) Pantene (潘婷) Hair Product Printed Advertisement (Pantene Time Renewal. Restores age-damaged hair.) Plate (4B) Nivea (妮維雅) Sun Self Tan Spray Printed Advertisement There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Pantene Hair Product Printed Advertisement Nivea Sun Self Tan Spray Printed Advertisement beauty product Commonalities appropriation of well-known person as the main characters on the advertisements manipulated by digital retouching humorous approach Media: digital retouching from oil painting photograph Color: yellow shade and black tone, low key Differences and low contrast Composition: main character is in center Meaning: the changing Mona Lisa with new Media: digital retouching from photography Color: White against the dark skin character that provides high contrast of the tone Composition: White space composition and the main character is placed in left Meaning: Snow-white with dark skin with hairstyle signifies the product could give the satisfying smile signifies for high quality of fresh feeling to the user this product. Dark skin also symbolizes health 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Design the front and back covers for a book “Santa Claus Loves To Be Healthy” (聖誕老 人愛健康) for young people to promote a healthy diet. The design should include: The name of the book (Chinese / English / Both Chinese and English) The image of Santa Claus (Plate (4C), for reference only) The size of the book cover should be 42 cm (W) x 30 cm (H), as indicated in Plate (4D) (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme Focus: -- Incorporation of appropriate information and application of the visual elements and aesthetics in general. -- Incorporation of text message, visuals and specific theme. -- Elaboration of a concept and design characteristics. General performance of candidates (Paper 2, Question 4) 22% of students attempted this question. The Performance was good in general. Some candidates demonstrated maturity in concept and artful execution of their designs in dealing with the book cover design with the image of Santa Claus. The best scripts conveyed a sense of humour and showed good illustration skills. However, some candidates did not pay attention to the location of the back and front book cover, resulting in an incorrect presentation of the design. Question 5 (A) Choose any TWO fashion outfits from Plate (5A), 5(B) and Plate (5C). Describe, compare and analyse the silhouettes, use of materials, cultural meanings, the visual and communication effects of the TWO fashion outfits, and evaluate these works (20 marks) Plate (5A) Fresh Beef Dress Plate (5B) Fox Fur Waistcoat Plate (5C) Eggplant Dress There are no model answers for questions requiring comparison and contrast, analysis, and interpretation. Responses must be judged on the basis of viewpoints provided and communication of: 1. Literal Description Precise detail in description Comparison Fresh Beef Dress Commonalities family life as subject matter Differences Concept: impact is created by Vest Fox Fur Waistcoat bloody meat Concept: appearance appeal Concept: artistic presentation. and keep body warm Material: slide of eggplant Silhouette: overlapping with layers. Material: Fresh beef Material: fox fur Silhouette: irregular and Silhouette: simple vest cutting. overlapping structure Asymmetrical Eggplant Dress Symmetrical Symmetrical Colour: mostly white with dark purple lines Colour: vivid Colour: grey tone Target: performer Target: mature women Target: Artist and art dealer Market: popular culture Market: high-end fashion Market: Art field Function: disposable and message Function: wearable and keep Function: appreciation and message delivery Meaning: Overthrow the meaning of warm Meaning: Elegance delivery Meaning: overthrow the meaning of the material. the material. Unexpected beauty is Surrealistic and rethinking produced. Unrealistic and rethinking of life issue 2. Formal Analysis A reasonable depth of analysis the idea and the theme the characteristics of the two media the different approaches of art-making 3. Interpretation of Meaning An in-depth interpretation from varied perspectives 4. Value Judgment An in-depth evaluation from varied perspectives (B) Design a fashion outfit (male / female) for the master of ceremony of “Love Our Resources” (愛惜資源), a charity evening event. Both the front and back views of the outfit should be presented in the rendering. The materials used should also be indicated. (80 marks) 1. Selection and Use of Materials & Techniques 2. Selection and Use of Visual Elements and Principles of Design 3. Relationship between Practical Work and Appreciation & Criticism of the Artwork 4. Creativity & Imagination 5. Communication of the Theme Focus: -- Appropriateness of the design with regard to the specific criteria of the organization and the uniform -- Application of visual elements and aesthetics in general. -- Elaboration of a concept and design characteristics. General performance of candidates (Paper 2, Question 5) 7% of students attempted this question. The Performance was good in general. Most candidates showed their understanding of the use of materials in the design. A number of candidates demonstrated good illustration skills in presenting the design lively and effectively. However, some candidates did not focus on the theme of the design – Love Our Resources and designed the fashion outfit without relating to its purpose. Overall performance in Paper 2 Most candidates wrote what they saw and felt in a written form when analysing the design work. Most candidates linked different relevant foci, and identified their relationships in a literal description. Some candidates responded to the design work in a systematic way. Candidates were able to connect different experiences and feelings with the visual form. Most candidates provided multiple interpretations of meaning towards the form of presentation. Many candidates proposed one criterion or two regarding the value judgement of the designated artwork without judging the appropriateness of the presentation. There was only scant in-depth interpretation on particular perspectives. Overall performance in Paper 2 The themes for the design were part of the candidates’ everyday experience and there were some outstanding performances. However, a number of candidates rushed into the design without having fully understood the requirements of the question and thus produced a superficial work. It is recommended that candidates read the instructions of the question carefully because there are many requirements in answering each question, including understanding the purpose of the design, the target audience, the main features and the design description. Most candidates were able to master the materials and skills appropriately in delivering the key message of the theme. However, a lot of collage pieces which were not suitable for the style and mood of the design were used. Most candidates were able to express the key message of the design by the visual elements and principles of design. Overall performance in Paper 2 Few candidates presented a high design execution competence in using appropriate styles and media in the finished piece. However, some candidates demonstrated ineptitude in the use of colour, composition and typography. Some candidates sifted particular forms or ideas of the appreciation and criticism of artwork by carrying out reflection and considerations regarding presenting the design work. Some candidates demonstrated personality characteristics through originality and by means of transference or association. In general, candidates used relevant and coordinate forms of artistic creation in different ideas. Examination Instructions for Visual Arts – Paper 1 & 2 Examination Instructions for Visual Arts – Paper 1 & 2 For Part A, you must write your answers in the answer book which will be collected 45 minutes after the start of the examination. For Part B, candidates must draw and write their answers on the white cartridge paper provided, with art making or design on the left and the artwork statement on the right margin. For Paper 1, candidates must not cover the cartridge paper provided by any approximately A2 size paper or materials. Answers on these paper or materials will not be marked. (NOT applicable to Paper 2) You must not cut the cartridge paper in any way. Candidates who are found to have not used the cartridge paper provided or to have cut the paper will receive a mark penalty. Candidates should write an artwork statement of about 50 words to explain how their art/design work is related to their art appreciation in Part A. Candidates who are found to have used the “Materials NOT Allowed” as described below will receive a mark penalty. Candidates who bring dangerous materials and smoking devices will be disqualified from the examination. Examination Instructions for Visual Arts – Paper 1 & 2 Materials NOT Allowed: English-Chinese dictionaries, slow drying materials (e.g. oil paint), retarder, dangerous materials (e.g. aerosol paints, air-brushes, aerosol fixatives, etc.) and burning and smoking devices. Examination Instructions for Visual Arts – Paper 1 & 2 Materials Allowed: Paper 1 Painting materials and instruments (e.g. pencils, paint brushes, colours, palettes, drawing boards, clips, pins, erasers, adhesive tapes, paper, etc.) small quantity of materials for collage, and reference materials (e.g. books, magazines and art dictionaries, etc.). Paper 2 Design materials, drawing instruments and aids (e.g. pencils, paint brushes, colours, palettes, rulers, drawing boards, clips, pins, compasses, eraser, colour paper/adhesive paper, ready-made transfer letters, stencil devices, etc.) materials for cutting, sticking and collage materials, reference materials (e.g. books, type specimen books, magazines, scrap books and art dictionaries, etc.). 2013 HKDSE Visual Arts – Professional Development Programmes 93 Date Event 16 Nov 2013 Seminar on SS Assessment for Learning in Visual Arts: 9:30 am – 12:30 pm, From Art Appreciation and Criticism to Art Making 2:30 pm – 5:30 pm Place Ti-I College HKDSE Visual Arts : HKEAA Useful Links Hong Kong Examinations and Assessment Authority Main Page http://www.hkeaa.edu.hk/en/ HKDSE Main Page http://www.hkeaa.edu.hk/en/hkdse/ HKDSE Circulars http://www.hkeaa.edu.hk/en/hkdse/Circulars/ HKDSE Subject information http://www.hkeaa.edu.hk/en/hkdse/Subject_Information/ HKDSE Subject information / Visual Arts http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25 SBA for HKDSE - Elective Subjects - Visual Arts http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25 HKDSE Visual Arts : HKEAA Useful Links SBA for HKDSE - Elective Subjects - Visual Arts - SBA Teachers' Handbook http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25&2 Category A – HKDSE Elective Subjects: Visual Arts - Other Resources (Seminar Notes) http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25_5 HKDSE Handbook for Candidates http://www.hkeaa.edu.hk/en/hkdse/Student_s_handbook/ HKDSE Exam Timetable http://www.hkeaa.edu.hk/en/hkdse/Examination_Timetable/ HKDSE Exam Regulations http://www.hkeaa.edu.hk/en/hkdse/Exam_Regulations/ HKDSE Leaflets http://www.hkeaa.edu.hk/en/resources/leaflets/ Q&A Thank You