THERE
IS
NO
WRONG WAY
TO PLAY
THE CONCEPT
BLAZE FAST-FIRE’D PIZZA, a new concept in fast-casual
dining, serves artisanal quality, custom-built pizzas at
lightning fast speed, all at a very affordable price.
IT’S SO FRESH that every pizza starts with a perfectly
proofed dough ball and — right before your eyes — you
watch as it’s pressed into a generous 11-inch personal sized
pizza crust. We then send your pizza to our open-hearth
oven to be fast-fire’d. Our blazing hot oven, with a threesided flame, is the hero of the store — and the key to our
quality and speed of service.
AS YOU MOVE DOWN THE ASSEMBLY LINE, you may opt
OUR ASSEMBLY LINE FORMAT lets you customize one of
our personal-sized signature pizzas or create your own
from a wide variety of fresh toppings. Simply step to the
for one of our signature salads — like Tomato, Basil &
Ovalini, Antipasto or Caesar, and add one of our fan-favorite
S’more Pies for dessert.
counter and oversee your pizza’s construction — with
YOUR LAST STEP is to pay and head to the beverage station
ingredients ranging from inventive (marinated artichokes,
to select your drink. But don’t blink —
gorgonzola, roasted red pepers) to classic, often with a
because by the time you’ve grabbed
contemporary twist (ovalini mozzarella, cherry tomatoes,
a drink and a table, your very own
sauce drizzles and dollops).
artisanal pizza will be ready to devour.
blazepizza.com
AN ENTIRELY NEW APPROACH
TO PIZZA
MARKETING THAT COLORS
IT’S A PIZZA JOINT WITH A MORE CURRENT TWIST.
distinctive wall graphics, our
The concept is centered around delivering an unbelievably
great pizza — crazy fast — and a great deal of attention
has been put against speed of service. Menu boards are
prominently placed, simple and easy to navigate. Our 8
signature pizzas give customers a suggested starting
point for their perfect pie, making ordering even easier.
Our goal is for guests to spend their time enjoying their
meal—not waiting for it.
OUTSIDE THE LINES. From
pizza boxes and cups to
midnight snack
opeN ‘til 12am every day
consumer messaging supports
the ideas of creativity and
confident self-expression.
Fans of Blaze Pizza know that
THERE IS NO WRONG WAY
TO PLAY when they build their
Blaze Pizza cuPS
(Simulated appearance)
11 AM to midnight daily
very own fast-fire’d pie.
ECO-FRIENDLY IS GOOD
blaze pizza–irvine LOCATED NEAR THE UCI BRIDGE
UNIVERSITY CENTER | 4255 CAMPUS DRIVE, IRVINE | 949 725 0012
JOIN THE CONVERSATION
blazepizza.com
PRINT AD
BUSINESS. We have gone to great lengths
to see that our packaging (with a playful
graphic style) is eco-friendly — made in the
USA from post-consumer recycled and/or
sustainable materials. Blaze Pizza is
committed to being responsible,
respectful and sustainable.
GETTING SOCIAL. Of course we’re using
Front
today’s most relevant social communication
formats to engage with our customers.
Already, the conversation is in full
swing on Instagram, Facebook and
Twitter. A dynamic website helps
@blazepizza
/Blazepizza
us tell our story, and features online
ordering for those wanting to go
even faster.
THE RESTAURANT
MENU BOARDS
THE DINING ENVIRONMENT IS CASUAL, CURRENT AND
INTELLIGENT — custom-built for customers who value
quality and new and different approaches. Designed by
award-winning MASS Architecture, the interior is
comfortably dressed with materials inspired by urban
environments, metal foundries and fire (think concrete
floors, exposed ceilings, and accents of wood, metal and
steel). Color “pops” in accent walls and the oven add
vibrancy and energy. Graphics are bold and artistic vs.
typical food photography and promotional posters.
blazepizza.com
WEBSITE
@blazepizza
blazepizza.com
MEET CHEF BRAD
OUR GROWTH STRATEGY
Blaze Pizza features the talents of critically-acclaimed
Over the next few years, we plan to build a large footprint
pizza chef Bradford Kent. Each restaurant makes its own
of restaurants across the U.S. by partnering with multi-unit
dough from scratch using a recipe that Kent developed,
franchisees. We’re primarily interested in centers that service
which requires a 24 hour fermentation period to produce
both lunch/daytime traffic (office workers, hospitals,
his signature light-as-air, crisp crust. Blaze’s menu also
lifestyle, transportation & mall food courts) and dinner/
accommodates specific dietary needs, with a gluten-free
nighttime traffic (residential and entertainment). We prefer
dough and vegan cheese.
to have co-tenancy with similar contemporary fast-casual
brands (think Chipotle®, Five Guys®, and Panera Bread®).
BLAZE PIZZA PASADENA
blazepizza.com
PREFERRED LOCATIONS
SIZE REQUIREMENTS
• Urban Storefronts
• Transportation Centers
• Street Locations: The ideal size is 2,200 to 3,000 square
• Shopping Centers
• Mixed Use Projects
(end-caps & pads)
(retail, residential, office)
• Mall Food Courts
• University Adjacent
• Lifestyle Centers
• Medical Facility Adjacent
feet, plus an outdoor patio. We will consider 1,800 to
3,200 square feet, depending on expected volume.
• Food Court Locations: Minimum 750 square feet with 25
linear feet of frontage.
• Entertainment Centers
Co-tenancy to include grocery centers, theatres, medical
facilities, educational facilities, community centers, and
other high-quality restaurants.
STREET LOCATION
SITE REQUIREMENTS
• Frontage: 25 feet minimum
• Parking: Adequate for restaurant use
• Visibility: Unrestricted from primary access
• Access: Signalized intersection preferred
• Traffic: 20,000 per day average
• Signage: Prefer 2+ signs plus monument or pylon
• Patio: Prefer exclusive patio with 16 to 24 seats
• Zoning: To accommodate beer and wine (preferred)
TRADE AREA
1 Mile
Population
15,000+40,000+150,000+
2 Miles
3 Miles
Daytime Population7,000+ 20,000+ 50,000+
Median HH Income $60,000$60,000 $50,000
UTILITY REQUIREMENTS
• HVAC: Suitable for restaurant with kitchen
• Gas: 2 inch line must be available to the premises
(varies by distance to the meter)
• Electrical: 400 amps service available to premises
• Water & Sewer: 1-1/2 inch water and
4 inch sewer service to premises
blazepizza.com
CUSTOM-BUILT. FAST FIRE’D.
FOR FURTHER INFORMATION
Blaze Pizza, LLC
35 N. Lake Ave., Suite 710
Pasadena, CA 91101
626.584.5880
franchise@blazepizza.com
/blazepizza
info@blazepizza.com
@blazepizza
blazepizza.com
@blazepizza
@blazepizza
/blazepizza
/blazepizza
/blazepizza
@blazepizza
@blazepizza
@blazepizza
@blazepizza
@blazepizza