Marketing Journal Article Review Requirements
All MKTG 300 students are required to either participate in two research sessions or write a journal
article review for 1% of their grade. If you do not participate or write a review your MKTG 300
grade will be reduced by 1%.
The goal of this article review is for you to better understand the type of research that marketing
faculty conduct and publish. Please choose one of the five articles below for your review. Each
article has a link associated with it; clicking on the link will take you the University of San Diego's
library website. You can download the article from there. If you cannot access the articles, please
email Professor Ivanic (ivanic@sandiego.edu) and she can provide you with the article.
Review specs: The review should be between seven to eight pages in length, double spaced. Please
use Times New Roman, 12 pt. font with 1 inch margins. The paper should be written in paragraph
form and in complete sentences. At the top of the review, please write your name, instructor's name
and section number as well as the complete title of the chosen article. Please follow the instructions
provided below.
After reading the article, please supply all of the information requested below concerning the paper
you read. Please write your paper using the following sections and section headings.
1. Research question: State the research question(s) of the study. What are the authors most
interested in studying and determining?
2. Background information: Summarize the motivation behind why the study was conducted.
3. Data & methodology: (Please note, some articles have multiple studies - please complete the
questions below for each study. You can have separate sections for each study.)
a. Purpose: Please state the purpose of the study.
b. Methods: Describe the methods and respondents used in the study.
i. Potential research methods include: Experiments, naturalistic/lab observation
(ethnographic, qualitative etc.), case study, survey, analyzing existing data,
psychological testing.
ii. Potential respondents: online panel, college students, managers.
c. Conclusion: What was the conclusion of the study? Be sure to use your own words.
4. Overall conclusion: What were the overall conclusions of the paper and the marketing
implications?
Your review is due no later than Friday, May 16th midnight. Please email your review to
subjectpool@sandiego.edu. If you have any further questions regarding this review, please contact
Professor Ivanic (ivanic@sandiego.edu).
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Academic Integrity
Students are expected to adhere to the University of San Diego Academic Integrity Policy which can
be found at http://www.sandiego.edu/honorcouncil/integrity.php.
Violations of academic integrity include: unauthorized assistance on an examination; falsification
or invention of data; unauthorized collaboration on an academic exercise; plagiarism (i.e., using
others’ work without properly referencing the material); misappropriation of research material; any
unauthorized access to an instructor’s files or computer account; or any other serious violation as
established by the professor.
Potential penalties for academic dishonesty include: failure on the assignment, failure in the class,
probation, a letter of censure, suspension, or expulsion.
Article 1
Title: Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on
Consumer Involvement and Persuasion.
Authors: Karmarkar, Uma R., Tormala, Zakary L.
Source: Journal of Consumer Research; Apr2010, Vol. 36 Issue 6, p1033-1049, 17p, 2 Charts, 5
Graphs.
Link: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=48486676&site=ehost-live
Article 2
Title: Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
Authors: Park, Ji Kyung, Roedder John, Deborah
Source: Journal of Consumer Research; Dec2010, Vol. 37 Issue 4, p655-669, 15p, 4 Graphs
Link: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=55831103&site=ehost-live
Article 3
Title: How Does Organizational Identification Form? A Consumer Behavior Perspective.
Authors: Press, Melea, Arnould, Eric J.
Source: Journal of Consumer Research; Dec2011, Vol. 38 Issue 4, p650-666, 17p
Link: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=67510888&site=ehost-live
Article 4
Title: Productivity Orientation and the Consumption of Collectable Experiences.
Authors: Keinan, Anat, Kivetz, Ran
Source: Journal of Consumer Research; Apr2011, Vol. 37 Issue 6, p935-950, 16p, 1 Chart, 3 Graphs
Link: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=67278464&site=ehost-live
Article 5
Title: Puffery in Advertisements: The Effects of Media Context, Communication Norms, and
Consumer Knowledge.
Authors: Jing, Xu, Alison, Wyer Jr., Robert S.
Source: Journal of Consumer Research; Aug2010, Vol. 37 Issue 2, p329-343, 15p, 3 Black and
White Photographs, 4 Charts
Link: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=52888687&site=ehost-live
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