CASE STUDY—AIRPORT/OFF-AIRPORT PARKING
Cendant Budget Rent-a-Car
PA R K I N G S Y S T E M S A D V I S O RY S E RV I C E S
Detroit Metropolitan Wayne County Airport: Park 2’ Fly Study
Detroit, Michigan
Integrity was retained by Cendant to estimate
the annual gross revenues for an off-airport
parking facility serving the Detroit
Metropolitan Wayne County Airport (DTW.)
Integrity’s recommendations yielded Cendant
$1,000,000 in additional revenue.
The study included:
Developing a base of statistical data,
including the average customer’s length of
stay, average price per transaction, volume
of vehicles using the facility, and overnight
vehicle inventory patterns
Extrapolating the weekly study period
parking activity to estimate annual parking
revenue
Observing and commenting on customer service levels, marketing techniques, and general
operating procedures and conditions
DETROIT METROPOLITAN
WAYNE COUNTY AIRPORT
Detroit, Michigan