Beijing
Pepsi.
PepsiCo Inc.
With a turnover in 2008 of 43.2 billion
USD and a net profit of over 5 billion,
PepsiCo Inc. is one of the largest global
WATER & CSD SECTOR
groups in the food & beverages sector.
Beijing Pepsi
The
International PepsiCo Group
close to 185,000 people worldwide and
Beijing, China
its
>> shrinkwrapper
countries.
SMIFLEXI SK 600 F
the company include: Frito-Lav snacks,
>> Casepacker
Pepsi-Cola
SMIFLEXI WP 600
drinks,
American
products
multinational
are
The
sold
in
principal
beverages,
Tropicana
fruit
food products.
28
employs
almost
200
activities
Gatorade
juices,
of
sport
Quaker
installation.
PepsiCo
re-launches the conquest of China.
In late 2008 the American
colossal
of
beverages
alcohol-free
announced
it
a portfolio of important
products on a local basis
and, with new investments,
would invest a billion dollars
to reach an elevated
in China over the next four
capacity of research and
years.
development.
This
is
the
largest
investment of the company
This
is
in the Asian country in the
which
requires
last
commitment
thirty
years,
in
line
a
strategy,
a
strong
from
the
with the strategy of aiming
supplier
predominantly at emerging
the
economies with a high level
Consequently,
of growth, also in view of
new
the
has become a priority for
falling
consumption
in
Pepsi
which
will
all
be
in
invested
the
western
to
and
hinterland
area
expand
and
the
network,
products
and
to
install
the
lines,
it
machines
respond
to
criteria
of
efficiency,
reduced
the
maximum
costs
and operating versatility, to
production
ensure the greatest return
activity
on the initial investment.
the
sales
For
almost
developing
new
has
been
extend
within
China,
of
research
to
above
giant.
production
The
amount
of
American
many Western countries.
allocated
network
targeted
at
the
PepsiCo
a
the
in
decade
SMI
provider
China,
of
where
local market. The forecast
fifteen machines have been
is to create thousands of
installed
new jobs. In China PepsiCo
packaging in shrink film and
and the partner companies
in
already employ more than
cases
22 thousand people.
around
for
secondary
corrugated
has
using
system.
also
wrapPepsiCo
entrusted
itself
ƒ Development passes
to
through growth
technology of SMI for the
in production and
recent provision of an SK
distribution capacity.
600
The battle of PepsiCo
to conquer the most
populated market in the
world aims at developing
the
cardboard
the
F
experience
shrinkwrapper
and
for
the Peking plant, dedicated
to
packaging
PET
bottles
of 0,6 / 1,25 and 2 litres in
film only.
29
BEIJING PEPSI
In
an
supplier
increasingly
for
the
machines
intends
the line of 36,000 bottles /
to
increase
its
to
packaging
aggressive market, PepsiCo
be
added
to
competitiveness, entrusting
hour at its Peking plant.
itself to companies capable
The
of responding to the best
machines
expectations
of an ongoing commitment
and
ensuring
SMI
the
by
the
the Italian company in the
lifecycle
of
the
“R&D”
result
an adequate service during
entire
the
packaging
are
search
purchased installations.
and
for
in
centre
new
the
of
solutions
development
ƒ How to ensure excellent
of new technologies to be
returns
able
on
initial
Production
greater operating flexibility
excellent quality/price ratio
are
the
main
and
these
consider
SMI
factors
an
contained
global
maintenance costs.
Through
which have driven PepsiCo
to
greater
reduced
environmental compatibility,
innovation,
installation:
machines
by
management costs, greater
ease,
technological
the
produce
productivity,
efficiency,
operating
of
to
characterised
investment.
an
accurate
analysis of the life cycle of
ideal
the product, the customer
obtains
PepsiCo and sustainable development
the
return
on
maximum
equity
(ROE)
in
machines and installations.
PepsiCo
strongly
believes
in
the
economic
development
of China. In fact, the country also seems able to ensure
good development prospects for the future: according to
Euromonitor analysts the sales of flat soft drinks will grow
this year (2009) by 16% while those of carbonated soft
drinks will increase by 7% for a turnover which should reach
20 billion dollars.
The
expansion
of
PepsiCo
in
China
also
include
above all in relation to local agriculture and conservation
natural
resources,
through
the
support
numerous programmes of local communities.
These
efforts
are
part
of
the
project
local
community
and
optimise
space,
frequent
the operations of use and
management.
For
the
automation of its machines,
uses
to
the
SERCOS
communication
control
to
the
the
axes
acquire
I/O
and
devices
machine,
simplifying
30
production
make
format changes and simplify
the
water, etc.
flexible
effectively
respond to current needs
pilot
different initiatives to save energy, protect
are
compact,
and
machines
and
in
series
electronic,
modular
bus,
success without traumatic impacts on the
the
f
shrinkwrappers
SK
interface
targeted at achieving economic and financial
involving
o
SMI
the
fully
SMI
entitled “Performance with Purpose” which is
society,
of
to
projects
the commitment to support respect of the environment,
of
The
the
on
greatly
control
installation.
Over a century of history
Pepsi-Cola was set up in 1898 in a town in North Carolina, in
the United States, where pharmacist, Caleb Bradham, tried
to create a soft drink based on cola which was healthy, thirst
quenching and an aid to digestion.
He succeeded with pepsin, the enzyme that facilitates digestion
and which, though absent in what was known as Brad’s drink,
inspired the inventor with the name of the product, which
would become famous worldwide: Pepsi-Cola. The phenomenal
success of the soft drink drove Bradham to set up the PepsiCola Company in 1903.
From the outset great importance was given to packaging
and
the
consumer.
In
1907
the
attractive
and
practical
bottle was created which confirmed the great success of
Pepsi in half of the United States, with 250 bottling plants.
Having
consolidated
production
and
distribution,
the
Pepsi-
Cola Company began to conquer the other States of the
Union, while since the Thirties it has expanded internationally
to reach Latin America, Canada and even the Soviet Union.
Subsequent years were marked by a process of worldwide
expansion. In the Sixties PepsiCo became the second producer
of soft drinks in the world. The company aspired to become
spokesperson for the new American generation, giving itself
a modern forward-looking image summarised in the slogan
system and increasing the
performances and reliability
the market of soft drinks, PepsiCo embarked on its mission to
conquer China, Eastern Europe, Mexico and Argentina.
of the machine.
Consequently,
“Pepsi generation”. In the Nineties, to confirm its leadership in
the
SMI
packaging machines become
synonymous
production
use,
with
yields,
simplification
operations
of
elevated
ease
in
of
the
installation
and integration with other
systems.
31
BEIJING PEPSI
THE WORD TO THE CUSTOMER – Interview with
Mr. Qi Ming-Jian, General Manager of Beijing PepsiCola, Mr. Xu Wei-Xue, Production Manager of Beijing
Pepsi-Cola and Mr. Mike White, Vice-Chairman and
Chief Executive Officer of PepsiCo International.
opportunity
Manger of Beijing Pepsi Cola
Beverage Co. Ltd.
a
worldwide
scale
PepsiCo is one of the key
companies operating in the
food
&
What
beverage
has
company
sector.
driven
to
the
increase
investments
in
China
its
for
the coming years?
“During
on
a
China,
Vice
the
speech
recent
Mr.
made
journey
Mike
Chairman
and
to
White,
Chief
Executive Officer of PepsiCo
International,
underlined:
«Peking, and more generally
China, is a key market for
the future development of
our group». Mr. Mike White
also
added:
«I
am
firmly
convinced that the greatest
for
which are an investment equal to
What role must a supplier
What
play during this process of
SMI
company growth?
production lines?
“Pepsi has been present in
“Set up in October 1988, Beijing
China for 25 years. Through
Pepsi-Cola
continuous
first
filling
China
to
has
developments
become
a
highly
has
driven
packaging
Pepsi
Beverage
plant
have
PepsiCo
International
–
is
the
involved
by
by
PepsiCo
responds
Mr.
Qi
Manager
of
The sales volume of Pepsi
Ming-Jian
Beverage
in
Beijing Pepsi Cola Beverage Co.
recent years has recorded
Ltd) - To increase the success of
an
the entire commercial experience
Business
increase
past
four
than
and
running
that
for
it
times
of
9
has
the
years
reached
begun
(General
its
Northern
been
made
add
to
Co,
in
investments
International.
to
machines
successful operation within
greater
On
growth
more than 1 billion dollars.”
it
Above: Mr. Qi Ming-Jian, General
of
our industry lies in China».”
by
maintain
to
PepsiCo
its
marketing,
market shares to establish
Cola
ever-higher
began
working
offer
local
regards
records.
the
As
beverage
quality
20
The
bottling
plants
in
20
model
of
in
the
concentrates.
food
Within
industry,
Pepsi
SK
our
Pepsi-
immediately
to
be
able
consumers
products
first
cities in China and a plant
Co.
and
SMI
300
F,
the
services.
was
in
first
to
improving
packaged in PET. Thanks to the
employs
close
to
China
10,000
productive
employees, offering indirect
in
employment
to
to
more
opportunities
than
1.5
million
the
and
success
Peking
the
plant,
ongoing
low
of
It
step
in
Pepsico
line
installed
2006.
owns four dedicated plants
China.
the
to
high
shrinkwrapper,
company
represented
and
approach
Beijing
beverage
industry, Pepsi has opened
Inc.
singular
achieved
and
thanks
performances
maintenance
machines,
products
costs
working
in
the
SMI
supplier,
distribution
and
has ascertained that the Italian
service chain. Today, PepsiCo
manufacturer
China owns more than 40
to
companies in the Country,
supplier
32
serve
of
PepsiCo
of
Chinese
has
Pepsi
as
packaging
been
a
China
able
qualified
machines.
installation.
satisfy
the
of
market:
the
new
requests
a
increasingly
What
role
does
the
market
partnership with SMI play
demanding
in the success of Pepsi in
and in search of products
China?
packed in packaging that is
qualitatively higher than the
“With
standard. The new machine
consumption the demand for
has
beverages
been
the
installed
existing
cans
and
that
the
have
success
Production Manager of Beijing
With
Pepsi-Cola Beverage Co. Ltd with
choices
Mr. Joseph Chen; Sales Manager
made
of Smi China.
can
Pepsi-Cola
Ltd;
Beverage
PepsiCo
Beverages
limited;
PepsiCo
Harbin
Co.
Ltd;
(Shenyang)
Beverage
(Guangzhou) limited; Beijing PepsiCola Beverage Co. Ltd; Changchun
Pepsi-Cola
Beverage
Hangzhou
Co
Ltd;
Beverage
Co.
Pepsi-Cola
Chengdu
Co.
Ltd.
Ltd;
Beverage
Pepsi-Cola
The
example
has also been followed by other
Pepsi bottling plants.
The
Olympic
2008
have
games
created
opportunities
packaging
drinks
Beijing
has
SMI
in
to
industry
market.
In
to
automatic
casepacker
model
further
develop
the
within
the
this
Pepsi-Cola
decided
Peking
regard,
Beverage
purchase
an
wrap-around
WP
600,
comments
Mr. Xu Wei Xue (Production
Manager
of
Beijing
Pepsi
Cola Beverage Co. Ltd) – It
should
also
of
of
SMI
guaranteed
of
this
new
must
be
higher
be
underlined
to
satisfy
qualitative
reference
of
in
levels.
packaging,
an
market,
SMI,
supplier,
has
film
is
and
the
offers excellent possibilities
to market the product, as
state
aggressive
shrink
economical
purchases
precedence,
safely
maintain
to
able
Compared with cardboard
more
against
Co.
with
support
technicians
project.
Beverage
continuously
–
areas the products supplied
together
efficient
Above: Mr. Xu Wei-Xue,
Cola
excellent
is
rise
products,
China,
production lines: Changsha Pepsi-
the
have
the
of
that in some metropolitan
local
machines provided by SMI in their
of
facts
on
growth
quality / price ratio of SMI
the
China plants have begun to install
terms
The
shown
filling
improved
in
format.
within
for
has
packaging
Consequently, the other PepsiCo
line
the
I
that,
the
image
impressed
on
the printed film is able to
increasingly
attract
competitive
attention. In addition to this,
as
been
the
consumers’
qualified
on SMI SK and WP packaging
able
machines
consumption
to
the
containers
and
are grouped continuously in
maintenance costs at very
the format required, by an
low
electronic grouping system.
levels.
These
results
have been reached thanks
The
to
equipped with an automatic
reasonable
prices,
machines
are
also
efficiency of the machines,
format
extremely simplified format
while
change
electronically controlled by
operations
and
to
change
the
film
system,
coil
the supply of modular spare
a
parts. In short, these are
guarantees
a
the
film
this
consistent
Beijing
and
and
has chosen SMI packaging
cutting
machines. In 2009 we have
technological
also
unique in the sector, have
decided
new
why
motor;
is
Pepsi-Cola beverage Co. Ltd
a
reasons
brushless
unit
to
purchase
shrinkwrapper
SK
perfect
greater
to
has been installed in a high
product
speed
away
filling
Sidel
to
line
provided
increase
production capacities.”
our
operations.
in
These
innovations,
allowed us, as final users,
800 from this company. It
by
tautness
precision
make
fast
format
changes
with
and
doing
downtimes.
This aspect is of extreme
importance, as it optimises
the efficiency of the entire
to
production line.”
33
BEIJING PEPSI
How
important
is
it
for
Pepsi that SMI are present
in China with local staff?
Smigroup in China
…available to the customer
“From the collaboration we
have built over the years,
we
believe
that
SMI
is
In a context of increasingly widespread globalisation,
Smigroup
has
opened
numerous
branches
and
truly an excellent partner
representation offices in strategic markets to provide
–
customers with “on-site” support and an increasingly
comments
Mr.
Xu
Wei-
Xue (Production Manager of
efficient service.
Beijing Pepsi Cola Beverage
The
Co.
satisfaction has been the key factor which has driven
Ltd)-
By
taking
a
ongoing
commitment
to
improve
customer
closer look at the current
SMI to open two representation offices in China in the
operating
large industrial centres of Nanjing and Guangzhou.
conditions,
we
can confirm that the SMI
Highly skilled Chinese staff ensures top quality service
machines
in both sales and technical assistance for installing and
reliable.
are
In
extremely
fact,
for
the
maintaining SMI installations.
investments made in 2009
Competence,
for
the
the
filling
new
line,
assessed
we
all
factors
for
supplier.
At
high
the
speed
qualities
professionalism
of
by
SMI
China
the
Chinese
and
staff
helpfulness
which
are
customers,
are
greatly
carefully
appreciated
sensitive
form the basis of the excellent sales figures reached
and
which
choosing
the
by Smigroup in this important market.
the
we
Since 1996 SMI has installed almost 400 machines in
end
decided to purchase an SMI
China for secondary packaging and for stretch-blow
high-speed
moulding PET bottles.
of
the
SK
shrinkwrapper
series,
despite
the fact that we had never
Hence,
to
results,
ensure
a
Smigroup
service
has
at
recently
the
height
decided
to
of
such
increase
used one in our production
the human resources to be employed in the technical
plants
assistance activities.
before.
We
confide
in the strong points of the
For
SMI
machinery to the process of modernisation of many
packaging
machines
years
SMI
has
contributed
with
its
hi-tech
and expect them to offer a
bottling plants in China.
valid contribution to achieve
To
maximum overall efficiency
over 150 SMI automatic packaging machines, thirty of
of the new line, thanks also
which are in Asia.
date,
to the possibility of realising
many different formats.”
34
Pepsi-Cola
system
worldwide
has
installed