2014 BUSINESS/BRAND DEVELOPMENT PROGRAM DISCOVER Know Your Market Demographics EXPLORE Opportunities SPONSOR Advertising Policies Rates Specs Annual Marquee Events Annual Event Schedule Event Facts & Partner Activation CONTACT How to Reach Your Target Market DISCOVER Over 70,000 military and civilian personnel, Marines, Sailors and their families. More than 38,000 military family members reside aboard base. When you invest in partnership activities with Marine Corps Community Services (MCCS) Camp Pendleton, you contribute to our nation’s 911 Forces. Reach Marines, Sailors, family members and retirees with 22(+) Million impressions generated annually. Your Brand Awareness will connect with a large demographic segment. Direct brand recognition is the luxury of doing business with MCCS. We can support your business goals and assist in the success of your brand strategy through advertising, test marketing, research and sponsorship. 3 The United States Marine Corps offers sponsors a proud tradition of excellence. Target your brand to America’s most desirable military consumer base of 75,000(+) at Marine Corps Base, Camp Pendleton. Marine Corps consumers are brand loyal with guaranteed employment and a disposable income. Camp Pendleton is located within the largest military market in the nation. THE FACTS • Largest military retiree population in the US • Target the Military market where they live and work • Geographically, comprises 200 Square Miles • Equivalent to the size of the state of Rhode Island • Larger than its surrounding cities of Carlsbad, Del Mar, Encinitas, Escondido, Oceanside, San Marcos, Solana Beach and Vista DEMOGRAPHICS 70,000 AVERAGE DAILY POPULATION Active Duty Marines 40,000 27,000 Retired Military Personnel (the largest Retired Military Population in the country) Military Family Members residing on base 1 7,000 4,000 Navy Personnel 3,500 Civilian Employees and Contract Personnel 3,000 Civilian and non-DOD tenant organizations POPULAR MCCS MEDIA OUTLETS 1,300,000 (+) 50,000 (+) 1,500 (+) 20,000 (+) 450,000 (+) Annual visitors mccsCP.com Followers across 43 Facebook Pages o MCCS Camp Pendleton has one of the largest groups of followers in the military o Facebook Pages reflected a 768% increase to mccsCP.com traffic in 2012 Twitter Followers YouTube Videos viewed Flickr Photos viewed 5 MARINE CORPS EXCHANGE Connect your brand to 9,000,000(+) shoppers annually at the Marine Corps Exchange (MCX). The MCX offers a new state-of-the-art 154,000sq.ft. Pacific Views Shopping Center, a Mainside and San Onofre Shopping Complex, 16 Marine Marts (24/7 convenience stores) and 8 Gas Stations (54 pumps). Promote your brand where military personnel, family members and retirees shop everyday. ANNUAL VISITORS: 9,000,000(+) Annual Sponsorship Opportunity: $330,000 • Branded wraps on shopping carts • Vehicle wraps EXPLORE • Signage and branding at gasoline pumps (54) • Homepage website branding to over 1.3 million annual visitors • Parking lot banners • Oversized electronic marquees (5 locations, visible from I-5 freeway) • In-store wall and/or counter top signage À La Carte Opportunities • Gasoline pumps: $64,000 • Shopping cart wraps: $60,000 • Wall wraps: Interior/Exterior (Pacific Views, Mainside, San Onofre): $35,000 • Website branding on facility homepage – 163,000 Annual Page Views: $10,000 • Product sampling opportunities: pricing available upon request 7 FITNESS CENTERS Show off your branded message to nearly 2,000,000 visitors annually. Thirteen Fitness Centers aboard Camp Pendleton are dedicated to promoting fitness and healthy lifestyles to our nation’s most elite fighting force. Opportunities are available at one of the largest fitness centers in the Marine Corps, the Paige Fieldhouse. ANNUAL VISITORS: 1,726,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Product sampling/advertising displays: Interior/Exterior • Homepage website message opportunity • 11’ x 12’ billboard advertising EXPLORE • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Counter top display/free-standing signage • On-site promotional opportunities during events • Floor mats • Gymnasium scoreboards • Athletic field branding À La Carte Opportunities • Building wraps at Paige Fieldhouse Exterior: $28,000 • Scoreboard branding: $18,000 • Gymnasium interior branding: $15,000 • Building wraps at Paige Fieldhouse Interior: $14,000 • Customer service counter wrap at Paige Fieldhouse: $14,000 • Sports-field fence branding at Paige Fieldhouse: $8,500 • Website branding on facility homepage – 60,000 Annual Page Views: $5,000 • Product sampling opportunities: pricing available upon request 9 DEL MAR BEACH RESORT With over 1,000,000 visitors annually, Del Mar Beach Resort, located along the beautiful Southern California coastline, is the seaside playground for military personnel and families. The resort features accommodations ranging from beachfront villas to RV campgrounds and is one of the most desirable locations in Southern California. Resort customers will view your sponsorship-branded message as they experience a lifetime of memories. ANNUAL VISITORS: 1,000,000(+) Annual Sponsorship Opportunity: $200,000 • 62 guest villas/117 RV park campsites • One mile of extraordinary beachfront branding • Building wraps: Interior/Exterior, including Guest Services EXPLORE • Oceanview branding • Homepage website • Marketing materials • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • Building wraps: Interior/Exterior, including Guest Services: $50,000 • Website branding on facility homepage – 32,000 Annual Page Views: $8,000 • 62 guest villas / 117 RV park campsites: $7,000 • Product sampling: pricing available upon request 11 SAN ONOFRE BEACH With over 500,000 visitors annually, San Onofre Beach Resort offers premier surfing, a relaxed atmosphere and stunning views of the Pacific Ocean along the Southern California coastline. As presenting sponsor of San Onofre Beach Resort, your brand will leverage the backdrop of the Pacific Ocean and become part of the experience that is Southern California beach life at its best. San Onofre Beach is open to the general public offering increased sponsorship opportunities. ANNUAL VISITORS: 500,000(+) Annual Sponsorship Opportunity: $95,000 • 38 guest cottages / 118 RV park campsites / 325 tent campsites • Muscle Beach Wall Wrap EXPLORE • Building wraps: Interior/Exterior • Homepage website • Marketing materials • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • 38 guest cottages / 118 RV park campsites / 325 tent campsites: $10,000 • Building wraps: Interior/Exterior: $5,000 • Website branding on facility homepage – 91,000 Annual Page Views: $6,000 • Product sampling: pricing available upon request 13 B U L L D O G B OX O F F I C E M OV I E T H E AT E R The Camp Pendleton movie theatre is an ideal opportunity to connect your brand with the lifestyle of 300,000(+) military personnel and family members. The theatre serves both as a training and entertainment center. Promote with outdoor building graphics that display your brand identity to 1,700,000 vehicles annually. ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $95,000 • Billboard exposure to 1.7 million vehicles • Building wraps: Interior/Exterior • On screen advertisement prior to movie screenings • Signage and window clings EXPLORE • Homepage website to over 1.3 million visitors annually • In-theater marketing materials • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Countertop signage À La Carte Opportunities • Building exterior wall wraps: $60,000 • Front steps branded wrap: $17,000 • Entry way: $15,000 • On screen advertisement prior to movie screenings: $9,500 • Website branding on facility homepage – 149,000 Annual Page Views: $8,000 • Concession countertop signage: $6,000 15 LAKE O’NEILL Lake O’Neill is a destination for 300,000 visitors annually and hosts 45,000 event attendees and participants at the World Famous Mud Run® each June. Nestled in a scenic valley, the lake and peninsula offer fishing, boating, recreating, RV and tent camping, fitness training, and unit gatherings for military personnel, families and retirees. ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $45,000 • Building wrap: Exterior • Vehicle and pedestrian areas message opportunity • Signage opportunities EXPLORE • Homepage website to over 1.3 million visitors annually • Exposure to the World Famous Mud Run® market • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Presence at military training events • Product sampling/advertising displays: Exterior À La Carte Opportunities • Guest Services exterior building wrap: $12,500 • Facilities building wrap: $12,000 • Sportsfield fencing: $10,000 • Miniature Golf fence signage: $10,000 • Maintenance building wrap: $8,000 • Website branding on facility homepage – 33,000 Annual Page Views: $3,000 • Product sampling: pricing available upon request 17 SINGLE MARINE PROGRAM Proudly serving 235,000(+) visitors annually, the Single Marine Program (SMP) encompasses seven centers at Camp Pendleton enhancing the quality of life for single military personnel by providing positive and rewarding outlets through recreation, community involvement and dynamic facilities. Reach this young targeted demographic through a presenting sponsorship. ANNUAL VISITORS: 235,000(+) Annual Sponsorship Opportunity: $35,000 • High profile visibility of 18-25 year olds • Building wraps: Interior/Exterior EXPLORE • Signage or window clings • Homepage website message opportunity • Marketing materials at SMP • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Onsite product displays and sampling at hosted events • Counter/table top branding displays À La Carte Opportunities • Video and gaming monitor wraps: $18,000 • Marketing materials at SMP: $18,000 • Entry ways: $12,000 • Building interior wall wrap: $12,000 • Website facility Homepages – 18,000 Annual Page Views: $2,000 19 MARINE MEMORIAL GOLF COURSE Nestled in Windmill Canyon, one of the most scenic valleys aboard Camp Pendleton, the Marine Memorial Golf Course offers the opportunity to connect through branding and sampling with over 100,000 active duty and retired military, including senior staff, General Officers and guests. Open to the general public, the Golf Course hosts’ weddings, meetings, tournaments and other special events. ANNUAL VISITORS: 100,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Scorecard advertising • Homepage website message opportunity • T-Markers message opportunity EXPLORE • In-house monitor advertising • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Table top/countertop display • Signage along two miles of scenic road leading to the golf course • On-site displays during golf events • In-cart product sampling • Golf cart wraps • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • Golf cart wraps: $18,000 • Scorecard and pencil advertising: $6,000 • Exterior building wall wrap: $5,000 • Tee box branding: $4,000 • Website branding on facility homepage – 40,000 Annual Page Views: $5,000 • In-cart product sampling: pricing available upon request 21 SPONSOR ADVERTISING RATES ADVE RTISING POLICIES • • • • • • MCCS holds the right to review and approve all sponsorship advertising prior to activation MCCS requires the following disclaimer statement to be printed on all promotional materials: “No Federal Endorsement Implied” Submit any artwork to MCCS in any of the following file types: o Adobe Photoshop (.psd), Adobe Illustrator (.eps and .ai), Adobe Acrobat (.pdf) and .jpeg Artwork resolution requirements: o Actual Size: 225-300ppi o Large outdoor banners: images no smaller than 75ppi Logos submitted to MCCS must be .eps vector art with outlined fonts Use of MCCS logos must be strictly adhered to and as follows: • Black MCCS Logo use on any light • White MCCS Logo White use on colored background. any dark background. YOUR AD HERE DISCOVER. EXPLORE. SPONSOR. 25 PRINT MCCS Camp Pendleton Phone Directory Publication: Annual Total Print Quantity: 30,000 Website Download: 25,000 Ad Ad Placement Ad Size Rate 2/3 Page Inside Front Cover 4.5”w x 8”h $3,000 Full Page Inside Back Cover 4”w x 7.5”h $2,500 Full Page Inside (6 available spaces) 4”w x 7.5”h $2,000 Full Page Back Cover 4”w x 7.5”h $4,000 MCCS Camp Pendleton Event Calendar Publication: Annually Duration: 4-Months (Jan-Apr, May-Aug, Sep-Dec) Quantity: 12,000 Distribution Locations: Military Housing and MCCS Facilities Website Download: 2,500 Ad Ad Placement Ad Size Rate Full Page (Five available) ROP (Run of Press) 5.5”w x 9”h $2,500 2/3 Page Front Cover 5.5”w x 6”h $3,000 1/2 Page Mailing Panel 5.5”w x 4”h $2,500 MCCS ADVERTISING SPECS MCCS Camp Pendleton Phone Directory Bleed 1/8” Trim 1/8” Live Area 1/8” Full Page 4”w x 7.5”h Bleed 1/8” Trim 1/8” Live Area 1/8” Inside Front Cover Spread 8”w x 4.5”h Samples not to scale. Acceptable File Types: 300dpi resolution suggested. Anything lower than 150dpi will not be accepted. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images) 27 MCCS ADVERTISING SPECS MCCS Four Month Event Calendar Bleed 1/8” Bleed 1/8” Trim 1/8” Live Area 1/8” Trim 1/8” Live Area 1/8” Address Label 4.5”w x 5”h Full Page 5”w x 9”h Bleed 1/8” Trim 1/8” Live Area 1/8” Half Page 5.25”w x 4.5”h Samples not to scale. Acceptable File Types: 300dpi resolution suggested. Anything lower than 150dpi will not be accepted. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images) BANNER DISPLAYS Grandstand Banner Display Rotation: Quarterly Location: Paige Fieldhouse Grandstands Advertiser Provides Banner Duration Banner Size Rate 3-Months 15’w x 3’h $1,200 3-Months 5’w x 3’h $800 Sports Banner Display Rotation: Quarterly Location: Softball Field Advertiser Provides Banner Duration Banner Size Rate 3-Months 15’w x 3’h $1,000 6-Months 15’w x 3’h $1,800 MCCS Billboards Rotation: Weekly Advertiser Provide Banner Banner Locations: Pacific Views Main Gate (Base entrance), San Luis Rey Gate, Fallbrook Gate and San Onofre Gate Duration Medium Size Rate 1-Week Single Banner Location 12’w x 11’h (one-sided) $700 1-Month Single Banner Location 12’w x 11’h (one-sided) $2,000 1-Week Single Banner Location 12’w x 11’h (double-sided) $1,000 1 -Month Single Banner Location 12’w x 11’h (double-sided) $3,000 Banners provided to MCCS, per MCCS specifications. 29 MCCS BANNER SPECS Grandstand Banner MCCS 5’w x 3’h Banner Specs 5’ 2” w/bleed 5’ 3’ 3’ 2” w/bleed Art Size 5’W X 3’H with grommets on corners and every 24”. Samples not to scale. MCCS 15’w x3’h Banner Specs 15’ 2” w/bleed 15’ 3’ 3’ 2” w/bleed Art Size 15’W X 3’H with grommets on corners and every 24”. Acceptable File Types: jpeg, pdf, EPS, (outlined fonts and embedded images) InDesign (packaged) File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1” bleed with crop marks. Grommets on corner and every 24”. Samples not to scale. 31 MCCS BILLBOARD SPECS MCCS 11’w x12’h Billboard 12’ 2” w/bleed 12’ 11’ 11’ 2” w/bleed Samples not to scale. Art Size 11’w x 12’h with Grommets on corners and every 24”. Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged) File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1” bleed with crop marks. Grommets on corner and every 24”. POSTER DISPLAYS Distribution: Quarterly Advertiser Provides Poster Distribution Locations: Fitness Centers and Single Marine Centers Duration Locations Medium Ad Size Rate 3-Months 3 Free Standing Poster Frame 22”w x 28”h $1,200 3-Months 6 A-Frame 2’w x 3’h $1,200 3- Months 13 Wall mounted 18”w x 24”h $1,200 Basewide Literature Displays Distribution: Monthly Quantity: 300 Per Month Advertiser Provides Literature Distribution Locations: Barber Shops, Fitness Centers, Single Marine Centers and Youth Centers 20 Total guaranteed placement locations Duration Ad Size Rate 1-Month 8.5”w x 11”h $500 3-Month 8.5”w x 11”h $1,200 33 MCCS POSTER DISPLAYS 22”w x 28”h Poster 18”w x 24”h Poster 22.5” w/bleed 18.5” w/bleed 22” 18” 28” 24” 24.5” 29” w/bleed w/bleed 22.5” w/bleed 24” 24”w x 36”h A-Frame Poster 36” 29” w/bleed Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged) Minimum resolution is 225 dpi. Samples not to scale. DIGITAL ADVERTISING mccsCP.com Homepage Rotation: Weekly Annual Unique Visitors: 757,000 Annual Visits: 1,296,725 Annual Page Views: 3,194,924 Duration Medium Resolution & Size Rate 1-Week Web Tile 266px w x 260px h @ 72dpi $375 1-Week Website Banner 940px w x 360px h @ 72dpi $600 Electronic Marquee Rotation: Weekly Location: Three text only marquee locations positioned near base entry gates, Del Mar Beach, San Onofre Beach and Christianitos Distribution: 6,300 slides per week, 3-second duration Duration Size Rate 1-Week 40-Character limit, including spaces. (Text Only) $500 Theater Advertising Rotation: Monthly and Quarterly Duration Size Static HD Video 1-Month 2048px x 858px $300 $400 3-Month 2048px x 858px $800 $900 35 MONTHLY eNEWSLETTER Distribution: Monthly to 9,500 Opt-In Website Subscribers Open Rate: 27% Duration Size Rate 1-Month 345px w x 149px h $500 MCCS DIGITAL ADVERTISING mccsCP.com Homepage Web Banner mccsCP.com Homepage Web Tile 940px 266px 360px 360px DISCOVER. EXPLORE. SPONSOR 960px w x 360px h @ 72dpi DISCOVER. EXPLORE. SPONSOR 266px w x 266px h @ 72dpi MCCS DIGITAL ADVERTISING Theatre Slide 2048px 858px DISCOVER. EXPLORE. SPONSOR 2048px w x 858px h @ 72dpi Video Dimensions 720p x 1080p Monthly Newsletter 330px DISCOVER. 330 px EXPLORE. SPONSOR 330px w x 330px h @ 72dpi 37 AUTOMOTIVE DISPLAY SPACE - $12,500 PER MONTH • Available in 1 and 3 month increments • Maximum display vehicle capacity: 20 Vehicles • Display Space: 125 ft wide x 400 ft long 125’ 10’ x 20’ 83,000 VEHICLES PER MONTH 400’ BOOTH SPACE PACIFIC VIEWS MCX BIRDS EYE VIEW AUTOMOTIVE DISPLAY SPACE 246,000 VEHICLES PER MONTH E S N PACIFIC PLAZA W 39 3. 6. 12. DISPLAY PACKAGES • Large format graphic signage available in 3, 6, and 12 month increments • Sizing and specs based on location • Reference: 2014 Sponsorship Opportunities & Advertising Guidelines • Production of signage not included in pricing SPONSORSHIP OPPORTUNITY 3 MONTH 6 MONTH 12 MONTH MARINE CORPS EXCHANGE (MCX) ANNUAL SPONSORSHIP $330,000 GASOLINE PUMP BRANDING $21,000 $38,400 $64,000 SHOPPING CART WRAPS $20,000 $36,000 $60,000 WALL WRAPS: INTERIOR AND EXTERIOR (3 LOCATIONS): PACIFIC VIEWS, MAINSIDE, AND/OR SAN ONOFRE $11,500 $21,000 $35,000 WEBSITE BRANDING ON HOMEPAGE $3,300 $6,000 $10,000 FITNESS CENTERS ANNUAL PROGRAM SPONSORSHIP $90,000 PAIGE FIELDHOUSE EXTERIOR WRAP $9,200 $16,800 $28,000 SCOREBOARD BRANDING $6,000 $10,800 $18,000 GYMNASIUM INTERIOR WALL WRAP $5,000 $9,000 $15,000 CUSTOMER SERVICE COUNTER BRANDING $4,600 $8,400 $14,000 SPORTSFIELD FENCE BRANDING $2,800 $5,100 $8,500 WEBSITE BRANDING ON HOMEPAGE $1,700 $3,000 $5,000 DEL MAR BEACH RESORT ANNUAL SPONSORSHIP $66,000 $120,000 $200,000 BUILDING WRAP $165,000 $30,000 $50,000 WEBSITE BRANDING ON HOMEPAGE $2,600 $4,800 $8,000 VILLAS & RV AREA CAMPSITE BRANDING $2,300 $4,200 $7,000 SAN ONOFRE BEACH RESORT ANNUAL SPONSORSHIP $31,400 $57,000 $95,000 GUEST COTTAGES/RV & TENT AREA CAMPSITE BRANDING $3,300 $6,000 $10,000 BUILDING WRAPS: INTERIOR/EXTERIOR $1,700 $3,000 $5,000 WEBSITE BRANDING ON HOMEPAGE $2,000 $3,600 $6,000 3. 6. 12. DISPLAY PACKAGES SPONSORSHIP OPPORTUNITY 3 MONTH 6 MONTH 12 MONTH BULLDOG BOX OFFICE MOVIE THEATER ANNUAL SPONSORSHIP $95,000 EXTERIOR WALL WRAP $20,000 $36,000 $60,000 FRONT STEPS BRANDING $5,600 $10,200 $17,000 ENTRANCE BRANDING $5,000 $9,000 $15,000 ON SCREEN ADVERTISEMENT PRIOR TO SCREENINGS $3,100 $5,700 $9,500 WEBSITE BRANDING ON HOMEPAGE $2,600 $4,800 $8,000 CONCESSIONS COUNTER BRANDING/ SIGNAGE $2,000 $3,600 $6,000 LAKE O’NEILL ANNUAL SPONSORSHIP $45,000 GUEST SERVICES EXTERIOR BUILDING WRAP $4,100 $7,500 $12,500 BUILDING WRAP $3,900 $7,200 $12,000 SPORTSFIELD FENCING WRAP $3,300 $6,000 $10,000 MINIATURE GOLF FENCING WRAP $3,300 $6,000 $10,000 MAINTENANCE BUILDING WRAP $2,600 $4,800 $8,000 WEBSITE BRANDING ON HOMEPAGE $1,000 $1,800 $3,000 SINGLE MARINE PROGRAM ANNUAL SPONSORSHIP $35,000 VIDEO/GAMING MONITOR BRANDING $6,000 $10,800 $18,000 ON-SITE MARKETING MATERIALS AND/OR COLLATERAL $6,000 $10,800 $18,000 ENTRANCE WRAPS $4,000 $7,200 $12,000 INTERIOR WALL WRAP $4,000 $7,200 $12,000 WEBSITE BRANDING ON HOMEPAGE $700 $1,200 $2,000 MARINE MEMORIAL GOLF COURSE ANNUAL SPONSORSHIP $90,000 GOLF CART WRAP $6,000 $10,800 $18,000 SCORECARD AND PENCIL BRANDING $2,000 $3,600 $6,000 EXTERIOR WALL WRAP $1,700 $3,000 $5,000 TEE BOX BRANDING $1,300 $2,400 $4,000 WEBSITE BRANDING ON HOMEPAGE $1,700 $3,000 $5,000 41 VENDING FLEET: “ROLLING BILLBOARDS” - $25,000 - 3 MONTHS • • • • • Available for a minimum of 3 months Total Trucks: 5 Display Space (one side): 4’x8’ Fleet covers 20,000 miles per month Production of signage and installation fees not included in pricing VENDING FLEET SIDE PANEL ADVERTISING BASE POPULATION IMPRESSIONS BY AREA - ADVERTISING SCHEDULE BASE AREA LOCATIONS POPULATION COUNTS 11, 13, 15-18 5,350 12, 14, O’NEILL HEIGHTS 5,296 20-21 3,412 22 1,896 23-24 4,677 25 540 27 233 31A 406 31B 206 32 755 33 585 41 1,854 43 4,314 51-52 2,925 53 3,375 62-63 6,256 64 79 SUBTOTAL 42,159 DAILY VEHICLE TRAFFIC 30,000 TOTAL EXPOSURE 72,159 ANNUAL MARQUEE EVENTS 45 The World Famous Mud Run® aboard Camp Pendleton inspired an entire industry to set the standard by which all mud runs are measured SPONSORSHIP OPPORTUNITIES Presenting Sponsor | Stage Sponsor | Mud Pit Sponsor | Combat Town Sponsor Tunnel Crawl Sponsor | Cargo Net Sponsor | Combat Barrier Sponsor | Shoe Sponsor | Hydration Sponsor 1K Kids Mud Run | Automotive Sponsor | 5K Title Sponsor | Supporting Sponsor | Pavilion Exhibitor MARKETING EXPERIENCE Build Consumer Relationships, Loyalty and Business Through Engagement Product Testing 3.1 Sampling & Signage Mobile Markting Print Media Conduct Market Research PUBLICITY/MEDIA Million Impre ssions Pre-event Publicity Television & Radio Social Media Network Web Interaction & Exposure Event Promotions worldfamousmudrun.com 47 Camp Pendleton World Famous Mud Run® DEMOGRAPHICS TOTAL IMPRESSIONS 3,100,000 MEDIA IMPRESSIONS WEBSITE IMPRESSIONS ON-SITE IMPRESSIONS PRINT IMPRESSIONS 1,600,000 130,000 910,000 460,000 MUD RUN DEMOGRAPHICS GENDER AVERAGE AGE MARRIED INCOME $75K+ COLLEGE GRADUATE MALE 45% 30 54% 74% 80% FEMALE 55% 28 62% 62% 78% P R ES EN TIN G S P O N S O R ADVERTISING & PUBLICITY Event Naming Rights with Sponsor as “Presented By” Website Branding with Link Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Branding on Entry Forms Live Streaming of Event HOSPITALITY ON-SITE ACTIVATION VIP Event Access/Preferred Parking: 35 Total Branding on Race Bibs Display Space: 10’x10’ tent Tables and Chairs Public Address Mentions: 12 per day Signage On-site: Three 3’x12’ Banners Branding on Directional Banners 3 Teams of 5 Entered into Mud Run ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $45,000 Valued at $66,500 3.1 Million Impressions 49 S TA G E S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run ADDED SPONSOR VALUE: Branding on Stage Display Space: 10’x10’ tent Tables and Chairs Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $36,000 Valued at $54,500 3 Million Impressions M U D P IT S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course Branding on Stage Display Space: Customized Product Placement and Signage at the Mud Pit Tables and Chairs Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa 2.9 Million Impressions $30,000 Valued at $43,500 51 A U TO M O TIV E S P O N S OR ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event VEHICLE VENUE DISPLAY OPPORTUNITIES ON-SITE ACTIVATION Public Address Mentions: 9 per day Signage On-stie: Three 3’x12’ Banners Branding on Event Map HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run $28,000 Valued at $42,500 Lake O’Neill Entrance Shuttle Drop off Area Mud Run Course Mun Run Village 2.9 Million Impressions 5 K TITL E S P O N S O R ADVERTISING & PUBLICITY Naming Rights for 5K Event Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run $28,000 Display Space: 10’X10’ Tent Tables and Chairs Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map Signage on Site Valued at $42,500 2.9 Million Impressions 53 C O MB AT TO W N S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $28,000 Valued at $42,500 2.9 Million Impressions TUN N EL C R AWL S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2.9 Million Impressions 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $25,000 Valued at $42,500 55 C A R G O N ET S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: Customized Product Placement and Signage at Cargo Net Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $25,000 Valued at $42,500 2.9 Million Impressions CO M B AT B A R R IER S P O NS O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: Customized Product Placement and Signage at Combat Barrier Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2.9 Million Impressions 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa $25,000 Valued at $42,500 57 SHOE SPONSOR ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2.8 Million Impressions $15,000 Valued at $38,500 H YD R ATIO N S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2.8 Million Impressions $15,000 Valued at $38,500 59 S U P P O R TIN G S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2.8 Million Impressions $15,000 Valued at $38,500 1K K ID S M U D R U N S P O NS O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map 2.8 Million Impressions $15,000 Valued at $38,500 61 PAV IL IO N EX H IB ITO R EXHIBITOR BENEFITS Interaction with Mud Run Participants/Attendees Mobile Marketing Product Sampling Lead Gathering Key Location at the Pavilion ON-SITE ACTIVATION Display Space: 10’x10’ Tent Two Tables Two Chairs $4,000 4 EVENT DAYS TARGET 56,000 CONSUMERS C O N TA C T U S TO D AY LIMITED OPPORTUNITIES AVAILABLE CONTACT US TO LEVERAGE THE POWER OF THE MUD RUN KAREN MEEKS ACCOUNTS EXECUTIVE (760) 763-7994 karen@mccsCP.com DINO RICHARDSON GENERAL SALES MANAGER (760) 763-0680 dino@mccsCP.com MARINE CORPS COMMUNITY SERVICES MARKETING DIVISION BLDG 1100, CAMP PENDLETON, CA 92055 YOUR engagement in Military Market Programming SUPPORTS THE QUALITY OF LIFE FOR THE MARINES, SAILORS AND THEIR FAMILIES 63 2014 MARINE CORPS BASE, CAMP PENDLETON 2014 MARINE CORPS BASE, CAMP PENDLETON 65 2014 MARINE CORPS BASE, CAMP PENDLETON The Marine Corps Base Camp Pendleton Hard Corps Race Series® 2014, home of theWorld Famous Mud Run®, offers a variety of world class events including the traditionalHeartbreak Ridge Half Marathon with a 10K, 5K and 1K Kids Run, Semper Triathlon and Devil Dog Duathlon. Including newly added events: Hell Fire Fat Tire Mountain Bike Race, Water Warrior “Wai Kekoa” Beach Festival and Tour de Camp Pendleton Cycle Race. Be a memorable part of the biggest and best Military Race Series in Southern California by connecting your on-site activation with race participants. 1.8 Million Impressions 66,000 (+) Participants and Attendees Sponsorship Opportunities Marketing Experience Publicity Media Title Sponsor | Start/Finish Sponsor | Shoe Sponsor| Apparel Sponsor | Hydration Sponsor | Supporting Sponsor| Exhibitors | Pavilion Exhibitor Build consumer relationships, loyalty and business engagement Product Testing, Sampling & Signage | Mobile Marketing | Print Media Market Research Pre-Event Publicity | Social Media | Web Interaction | Event Promotional Exposure 67 2014 MARINE CORPS BASE, CAMP PENDLETON SCHEDULE OF E VENTS Hell Fire Fat Tire Mar 22 | 15 Mile and 25 Mile Mountain Bike Race Heartbreak Ridge Apr 12 | 1/2 Marathon, 10k, 5k & 1k Kid’s Run World Famous Mud Run® May 31, Jun 1, 7-8 | 10k & 5k Mud Run, Plus 1k Kid’s Mud Run Semper Tri & Devil Dog Duathlon Aug 2 | Triathlon - 500m Swim, 30k Bike & 5k Run Duathlon - 2k Run, 30k Bike, 5k Run Wai Kekoa Water Warrior Festival Sep 13 | Surf Contest, Stand Up & Prone Paddle Races (SUP), Open Water Swim, Beach Run, OC1/OC2 Outrigger, Surf Ski Races & Signature Amphibious Assault SUP Races Toujours Fidele Tour de Camp Pendleton Oct 4 | Toujours Fidele 100, 75, 50 & 25 Mile & 5.5 Mile Family Fun Ride, plus the Mateo Mountain Challenge, a Half Mile Timed Bike Race 2014 MARINE CORPS BASE, CAMP PENDLETON Ti t l e S p o n s o r 1.8 M illion Imp ressions Advertising & Publicity Event name branded with sponsor Website branding link Media advertising Print inclusion Direct email Branding on electronic mediums On-Site Activation Branding on race bib Public address: 10 per event Signage on-site: six 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $25,000 Valued at $35,0 69 00 2014 MARINE CORPS BASE, CAMP PENDLETON n o p S h s i n i F / t r Sta 1.7 M illion Imp sor ressions Advertising & Publicity Advertising & Publicity Website Media advertising Print Direct email Branding on electronic mediums On-Site Activation Branding at start/finish lines Display space: 10’x10’ tent Public address: 7 per day Signage on-site: six 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $15,000 Valued at $23,0 00 2014 MARINE CORPS BASE, CAMP PENDLETON s n o p S n o i t a r d Hy 1.7 M illion Imp or ressions Advertising & Publicity Website exposure Media advertising Print inclusion Direct email Branding on electronic mediums On-Site Activation Multiple hydration stations Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $10,000 Valued at $20,2 60 71 2014 MARINE CORPS BASE, CAMP PENDLETON Shoe Sponsor 1,680,000 Imp ressions Advertising & Publicity Website branding with link Media advertising Print inclusion Direct email Branding on electronic mediums On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $10,000 Valued at $20,4 00 2014 MARINE CORPS BASE, CAMP PENDLETON o s n o p S l e r a p p A 1,680,000 Imp r ressions Advertising & Publicity Website branding with link Media advertising Print inclusion Direct email Branding on electronic mediums On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $10,000 Valued at $20,4 00 73 2014 MARINE CORPS BASE, CAMP PENDLETON nsor o p S g n i t r o p p Su ssions 1,670,000 Imp re Advertising & Publicity Website exposure Media advertising Print inclusion Direct email Branding on electronic mediums On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events $10,000 Valued at $19,0 00 2014 MARINE CORPS BASE, CAMP PENDLETON Bo Exhibitors And r 1,670,000 Imp oths essions Exhibitor Benefits Interaction with race series Participants & attendees Mobile marketing Product sampling Lead gathering Key location at each race On-Site Activation Display space: 10’x10’ tent tomers s u C l a t o T 0 0 9,5 0 Each R ace: $30 ,100 nts: $1 All 5 R ace Eve * 75 *Combined Participation/Spectator Attendance 2014 MARINE CORPS BASE, CAMP PENDLETON Race Series Individual Event Sponsorship Opportunities Hell Fire Fat Tire Mountain Bike Race Title Sponsor - $5,000 Water Warrior “Wai Kekoa” Beach Festival Title Sponsor - $5,000 H Amphibious Assault Stand Up Paddleboard Title Sponsor - $2,000 Heartbreak Ridge Off-Road Running Race Title Sponsor - $5,000 H Elite Open Stand Up Paddleboard Title Sponsor - $2,000 H Half Marathon Title Sponsor - $2,000 H Distance Race Title Sponsor - $1,500 H 10k Title Sponsor $2,000 H Surf Expression Title Sponsor - $1,000 H 5k Title Sponsor - $1,500 H Open Swim Title Sponsor - $1,000 H 1k Kid’s Run Title Sponsor - $1,000 H Beach Run Title Sponsor - $1,000 Semper Triathlon & Devil Dog Duathlon Title Sponsor - $5,000 H Relay Race Title Sponsor - $1,000 H 500 Meter Swim Title Sponsor - $2,000 Tour de Camp Pendleton Cycling Race Title Sponsor - $5,000 H 30 Kilometer Bike Title Sponsor - $2,000 H Toujours Fidele 100 Mile Title Sponsor - $2,500 H 5k Run Title Sponsor - $ 1,500 H Toujours Fidele 75 Mile Title Sponsor - $1,500 H 1k Beach Run Title Sponsor - $1,000 H Toujours Fidele 50 Mile Title Sponsor - $1,500 H Toujours Fidele 25 Mile Title Sponsor - $1,000 H Toujours Fidele 5.5 Mile Family Fun Ride Title Sponsor – $1,000 H Mateo Mountain Challenge Title Sponsor – $1,200 2014 MARINE CORPS BASE, CAMP PENDLETON e Hell Fire Fat Tir R ace M ountain Bike re s s 1,670,000 Imp ions Advertising & Publicity Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials On-Site Activation Display Space: 10’x10’ tent Public Address: 4 per day Signage On-site Three 12’x3’ Banners Branding on Event Map Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events Title Sponsor $5,000 Valued at $19,0 00 77 2014 MARINE CORPS BASE, CAMP PENDLETON Heartbreak Ridge Half Marathon Title Sponsor $2,000 1k Kid’s Run Title Sponsor $1,000 Advertising & Publicity Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast Naming Rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation On-Site Activation Display Space: 10’x10’ tent Public Address: 3 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent Public Address: 2 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions Parking Passes, Race Entries Food & Beverage Vouchers $2,000 valued at $8,000 HHH 570,000 Impressions HHH 5k Title Sponsor - $1,500 HHH 10k Title Sponsor $2,000 Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent Public Address: 3 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $2,000 valued at $7,000 Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent Public Address: 2 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries Food & Beverage Vouchers 570,000 Impressions $1,500 valued at $7,000 $1,000 valued at $7,000 2014 MARINE CORPS BASE, CAMP PENDLETON Semper Triathlon & Devil Dog Duathlon Semper Triathlon & Devil Dog Duathlon Title Sponsor $5,000 30 Kilometer Bike Title Sponsor $2,000 1K Beach Run Title Sponsor $1,000 Advertising & Publicity Advertising & Publicity Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast Naming rights for the event Website Exposure Print Inclusion, E-mail Blast Naming rights for the event Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials On-Site Activation Display Space: 10’x10’ tent, Public Address: 4 per day, Signage On-site: Three 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 1,670,000 Impressions On-Site Activation On-Site Activation Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions 570,000 Impressions HHH HHH 5k Run Title Sponsor $ 1,500 Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion, E-mail Blast On-Site Activation Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Parking Passes, Race Entries, Food & Beverage Vouchers Hospitality 570,000 Impressions Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $2,000 valued at $8,000 $1,000 valued at $7,000 $2,000 valued at $8,000 $5,000 valued at $15,000 500 Meter Swim Title Sponsor $2,000 Hospitality Benefits Hospitality $1,500 valued at $7,000 79 2014 MARINE CORPS BASE, CAMP PENDLETON Water Warrior “Wai Kekoa” Beach Festival Water Warrior “Wai Kekoa” Beach Festival Title Sponsor $5,000 Amphibious Assault Stand Up Paddleboard Title Sponsor $2,000 Advertising & Publicity Advertising & Publicity Naming rights for the event Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation On-Site Activation Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent, Public Address: 4 per day, Signage On-site: Three 12’x3’ Banners, Branding on Event Map Parking Passes, Race Entries, Food & Beverage Vouchers Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers Hospitality Benefits 570,000 Impressions $2,000 valued at $8,000 1,670,000 Impressions HHH HHH Elite Open Stand Up Paddleboard Title Sponsor $2,000 $5,000 valued at $15,000 Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address Mentions: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $2,000 valued at $8,000 HHH Distance Race Title Sponsor $1,500 Advertising & Publicity Naming Rights for the even Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,500 valued at $7,000 2014 MARINE CORPS BASE, CAMP PENDLETON Water Warrior “Wai Kekoa” Beach Festival Relay Race Title Sponsor $1,000 Surf Expression Title Sponsor $1,000 Advertising & Publicity Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions 570,000 Impressions $1,000 valued at $7,000 $1,000 valued at $7,000 HHH HHH Open Swim Title Sponsor $1,000 Beach Run Title Sponsor $1,000 Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,000 valued at $7,000 HHH Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,000 valued at $7,000 81 2014 MARINE CORPS BASE, CAMP PENDLETON Tour de Camp Pendleton Toujours Fidele 100 Mile Title Sponsor $2,500 Toujours Fidele 50 Mile Title Sponsor $1,500 Advertising & Publicity Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation On-Site Activation Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions 570,000 Impressions Toujours Fidele 5.5 Mile Family Fun Ride Title Sponsor $1,000 Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $2,000 valued at $8,000 $1,500 valued at $7,000 HHH HHH Toujours Fidele 75 Mile Title Sponsor $1,500 Toujours Fidele 25 Mile Title Sponsor $1,000 Mateo Mountain Challenge Title Sponsor $1,200 Advertising & Publicity Advertising & Publicity Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,500 valued at $7,000 Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,000 valued at $7,000 $1,000 valued at $7,000 HHH Naming rights for the event Website Exposure Print Inclusion E-mail Blast On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers 570,000 Impressions $1,500 valued at $7,000 2014 MARINE CORPS BASE, CAMP PENDLETON unities Limited Opport Available Leverage the power of the Hard Corps Race Series® Contact Us Today! Don’t wait. Opportunities are Limited! Karen Meeks Dino Richardson Accounts Executive (760) 763-7994 | karen@mccsCP.com General Sales Manager (760) 763-0680 | dino@mccsCP.com ® Run rld Famous Mud o W t u o ab e ir u Inq nities Partner Opportu Marine Corps Community Services (MCCS) Marketing Division Bldg 1100, Marine Corps Base, Camp Pendleton, CA 92055 83 85 IONS S S E R P M I 0 1,178,00 IONS S S E R P M I 00 1,055,0 IONS S S E R P M I 0 1,020,00 IMPRESSIONS 00 0 , 5 8 9 S N O I S S E R P 00 IM 0 , 5 8 9 S N O I S S E R P 50,000 IM RS E M U S 9 N O C ILITARY M + 0 0 0 , 40 87 Reach 40k+ Marines & Family Members 1,178,000 Impressions MilitaryAppreciationEvent Advertisement Reach CPbeachbash.com Social Media Web Interaction Event Promotions Marketing Experience BUILD BUSINESS, RELATIONSHIPS & LOYALTY | CONSUMER ENGAGEMENT | PRODUCT TESTING SAMPLING & SIGNAGE | MOBILE MARKETING | PRINT MEDIA | B2C MARKET RESEARCH Title Sponsor 1,178,000 Impressions Advertising & Publicity « « « « « « Event Name Branded with Sponsor Identity Website Branding with Link Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « « « Display Space 20’x20’ Footprint Tables and Chairs Public Address Mentions: 10 per day Signage On-site: 8 (3’x12’) Banners Sponsorship Inclusion in Branded Event Banners Product Category Exclusivity Hospitality « « « CPbeachbash.com « VIP Event Access/Preferred Parking: 20 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $50,000 {Value: $75,684} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. 89 Stage Sponsor 1,055,000 Impressions Advertising & Publicity « « « « « Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « « « Branding on Stage Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 per day Signage On-site: 5 (3’x12’) Banners Event Map Branding Hospitality « « « CPbeachbash.com « VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $40,000 {Value: $67,269} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. Fireworks Sponsor 985,000 Impressions Advertising &Publicity « « « « « Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « « « « « « CPbeachbash.com « Branding Association with Fireworks Display Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 per day Signage On-site: 5 (3’x12’) Banners Event Map Branding Hospitality VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $28,000 {Value: $41,544} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. 91 Sun Care Sponsor 985,000 Impressions Advertising & Publicity « « « « « Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « Display Space: Customized Product Placement and Signage Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners Event Map Branding Hospitality « « « « CPbeachbash.com VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $20,000 {Value: $40,319} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. Entertainment Sponsor 1,020,000 Impressions Advertising & Publicity « « « « « Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « « Display Space: Customized Product Placement and Signage Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners Event Map Branding Branding Association with Entertainment Features Hospitality « « « « CPbeachbash.com VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $20,000 {Value: $38,639} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. 93 Supporting Sponsor 950,000 Impressions Advertising & Publicity « « « « « Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials On-Site Activation « « « « Display Space: 10’x10’ Tent Tables & Chairs Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners Hospitality « « « CPbeachbash.com « VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort Investment: $15,000 {Value: $36,819} Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. Beach Exhibitor 40,000+ Military Consumers Exhibitor Benefits « « « « « Interaction with Mud Run Participants & Attendees Mobile Marketing Product Sampling Lead Generation Key Location at the Pavilion On-Site Activation « « « Display Space: 1 (10’x10’) Tent Two Tables Two Chairs Investment: $3,000 {Value: $5,200} CPbeachbash.com Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. 95 Show Your Patriotism Military Appreciation Event 1,178,000 Impressions Military members and their families enjoy an explosive fireworks show, live bands, a video tribute, sun, surf, patriotism, Esprit de Corps and sponsor interaction all in one day at the 4th of July Beach Bash! Your engagement in Military Marketing programming Don’t wait, Sponsorship Opportunities are Limited! Marine Corps Community Services CPbeachbash.com Karen Meeks Accounts Executive (760) 763-7994 | karen@mccsCP.com Dino Richardson General Sales Manager (760) 763-0680 | dino@mccsCP.com Marketing Division | Bldg. 1100, Camp Pendleton, CA 92055 Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you. EVENT DATE PROJECTED ATTENDANCE TARGET Commanding General’s Cup (Athletics) Jan - Ongoing 35,000 Active Duty Only Youth Sports Program (Athletics) Jan - Ongoing 20,000 Active Duty & Family Members Single Marine Program (Wellness) Jan - Ongoing 190,000 Active Duty Only Operation Adrenaline Rush (SFD Leisure Services) Jan - Ongoing 4,000 Active Duty & Family Members Feb 21 200 Active Duty & Family Members Grombomb Youth Baseball Clinic (Youth Sports) Feb 22 200 Active Duty & Family Members Marine Corps Trials (WWBN) USO Mar 4-13 Varies Active Duty & Family Members Hell Fire Fat Tire Mountain Bike Challenge (HCRS) Mar 22 600 Open Military/Civilian Dance Marathon (MFP CYTP) Mar 28 50 Active Duty & Family Members California State Pankration Championship (Paige Fieldhouse - Athletics) Mar 29 500 Active Duty Only Armed Forces Soccer Trials and Championship (Athletics) Apr 4-23 250 Active Duty Only Heartbreak Ridge Half Marathon, 10k, 5k, 1k Kids Run (HCRS) Apr 12 1500 Open Military/Civilian Recon Challenge (1st Recon and Athletics) May 100 Active Duty & Family Members Red Bull Rivals British Army Surf Team vs. Marine Surf Team (Athletics) May 150 Active Duty Only 101 Days of Summer (Health Promotion) May 12-Sep 15,000 Active Duty! U.S. Military Pankration Championships (52 Area Fitness Center - Athletics) May 24 500 Active Duty Only Kid’s Reading Program (MFP Libraries) Jun-Jul 2500 Active Duty & Family Members Surf Camps and Summer Swim Nights (Aquatics), Stepp Stables Camps (Stables), Marina Youth Sailing/Kayaking Camps (Marina) Jun-Aug TBD New This Year Active Duty & Family Members World Famous Mud Run® (HCRS) May 31-Jun 1,7,8 30,000 Black and White Ball (MFP CYTP) EVENT CALENDAR 2014 Open Military/Civilian 9 7 EVENT DATE PROJECTED ATTENDANCE TARGET Beach Bash Jul 4 50,000 Active Duty & Family Members Monarchs for Marines Football and Dance Camp (Youth Sports) Jul 200 Active Duty & Family Members Eric Dickerson Football and Cheer Camp (Youth Sports) Jul 200 Active Duty & Family Members Semper Tri and Devil Dog Duathlon (HCRS) Aug 2 2,000 Open Military/Civilian ITT Adventure Expo Aug 15 3,500 Active Duty / Family Members / Retirees Kids Fishing Derby (Lake O’Neill) Sep 6 400 Active Duty & Family Members Wai Kekoa Water Warrior Beach Festival (HCRS) Sep 13 300 Open Military/Civilian Retiree Expo (PPD) Sep 14 5,000 Active Duty / Retirees Toujours Fidele Tour de Camp Pendleton (HCRS) Oct 4 300 Open Military/Civilian MCX Holiday Tree Lighting Nov 23 TBD Active Duty & Family Members Trees for Troops (BusOps) Dec 5 1,500 Active Duty & Family Members Monarchs for Marines Santa Lunch (Fitness) TBD 200 Active Duty & Family Members MARQUEE EVENTS FACTS/SPONSORSHIP ACTIVATION World Famous Mud Run® http://worldfamousmudrun.com FACTS Demographics • Military and general public attendees • 97%: Civilian • FEMALE: 55% Married: 62% Income 75K+: 62% • MALE: 45% Married: 54% Income 75K+: 74% • Registration regions: • 96%: California • 1.7%: Arizona • 0.7%: Nevada • 0.2%: Worldwide (Great Britain, Mexico, Canada) • 28,500 adult runners, plus spectators • 1,200 kid’s run participants Impressions • 3,100,000 Total Event Impressions • 1,600,000: Media • 910,000: On-Site • 460,000: Print • 130,000: Web • 900,000(+) Total Social Media Impressions • Live Stream: 40,000 Viewers • Facebook • 800,000(+) Viewers reached • 12,000 Fans reached • 110 Posts • Flickr: 30,000(+) Photos viewed World Famous Mud Run® continued Opportunities/Sponsorship Activation • n-site event activation: driving foot traffic to on-site exhibitor booth O • Scratch-off Promotion • Leverage partnerships in celebration of the 21st Mud Run (2014) • Finish line giveaways • Commemorative brand specific promotional materials • Presence at the Active Duty only Mud Run one day event – exposure to over 1,000(+) Active Duty Marines • A pre-mud run event! • Mud Run course activation (To name a few ideas. New course activities will be added for 2014) • 5K Naming Rights • Combat Town • Chosin Reservoir Crawl • Slippery Hill • Mud Pits • Integrated Mud Run apparel store w/displays • Special Edition event t-shirt or other brand specific promotional item(s) • Venue Display(s) • Camp Pendleton base theater commercial 101 4th of July Beach Bash http://mccscp.com/beachbash FACTS Demographics • Military only event • 45,000(+) Marines, Sailors & Family Members • MALE: 50%. Single: 60%. Average age: 23 • FEMALE: 30%. Single: 55%. Average age: 26 Impressions • 1,173,000 Total Event Impressions •560,000: On-Site •356,000: Print • 118,000: Electronic • 92,000: Web • 47,000 Total Social Media Impressions Opportunities/Sponsorship Activation • On-site event activation: driving foot traffic to exhibitor booth •All World Famous Mud Run® ideas applicable to 4th of July Beach Bash promotions •Brand specific promotional item(s) •Visibility at VIP Reception •Scratch-off promotion • Lead generation • Raffles •Commercial with Tribute to Heroes video • Camp Pendleton base theater commercial Single Marine Program (SMP) http://mccscp.com/smp FACTS Demographics •Single Marines •Age: 18-24 • 90% Male overall Marine Corps (including Single Marine Program) • Heavy concentration in North Camps aboard Camp Pendleton where “First Fighting Force” (first on-the-ground) Marines who answer the call of duty, can be found •Most reside in barracks on base Impressions • 235,000 Annual Visitors • 8 total centers aboard Camp Pendleton Opportunities/Sponsorship Activation • 101 Days of Summer (an MCCS Event) • Timing: Memorial Day through Labor Day • Event Summary: Recognized by the Department of Defense and the Marine Corps as one the most hazardous times of the year. This program focuses on keeping service member’s safe and combat ready while hosting a variety of competitions, giveaways, entertainment and educational opportunities. Average annual participants: 15,000 • Camp Pendleton base theater commercial 103 MCCS Video Library 2013 Discover. Explore. Sponsor. http://www.youtube.com/watch?v=Ahk7Zqwu9UM 2013 Discover Relax Explore Experience http://www.youtube.com/watch?v=5ddfQG4rh80 2013 Camp Pendleton World Famous Mud Run Promo http://www.youtube.com/watch?v=ZFB-6nFcQHg 2013 Tribute to Heroes – 4th of July Beach Bash http://www.youtube.com/watch?v=kUB6BquJXpU 2012 World Famous World Famous Mud Run Promo http://www.youtube.com/watch?v=41xDaoCP-Uw 2012 Tribute to Heroes – 4th of July Beach Bash http://www.youtube.com/watch?v=_xTq55Ma_k0 2012 Del Mar Beach Resort Promo http://www.youtube.com/watch?v=PaZV0-sY2S8 2012 Destination Experiences Promo http://www.youtube.com/watch?v=jKVAL0yYHqU 2012 Semper Life Promo http://www.youtube.com/watch?v=wIPFwXiXejE Target America’s most desirable and elite consumer base with your Brand Identity. Brand loyalty with fulltime employment and disposable income Camp Pendleton is located within the largest military market in the nation Invest your brand identity during special events, highly trafficked on base facilities or as a customized brand awareness program. Your opportunities are endless. CONTACT ENGAGE YOUR MILITARY MARKET CO N TAC T U S TO DAY 22 MILLION IMPRESSIONS ARE WAITING FOR YOU! KAREN MEEKS, ACCOUNTS EXECUTIVE Karen@mccsCP.com (760) 763-7944 DINO RICHARDSON, GENERAL SALES MANAGER Dino@mccsCP.com (760) 763-0680 MARINE CORPS COMMUNITY SERVICES MARINE CORPS BASE, CAMP PENDLETON 105 DISCOVER. EXPLORE. PARTNER. mccsCP.com/sponsorship