® SECOND QUARTER, 2014 ADVERTISERS BY CATEGORY WHO’S ADVERTISING IN ONLINE VIDEO? FMCG advertisers made up a majority of the impressions on the Videology platform in Q2, increasing its share 48% year-on-year. Other categories to see growth on the platform since Q2 2013 include Retail (+83%) and Health Care (+100%). FMCG RETAIL FINANCIAL SERVICES ENTERTAINMENT HEALTH CARE 43% 11% 8% 8% 6% ALCOHOL GAMBLING 2% 2% AUTOMOTIVE 5% TELECOM PHARMACEUTICALS 2% NON-ALCOHOLIC BEVERAGES 2% 2% * CHARITY/PUBLIC SERVICE 2% TRAVEL OTHER 2% 4% FORMAT DEVICES* AD LENGTH 45% 45% PC ONLY 34% :30 SECONDS 35% PC + MOBILE + CTV :20 SECONDS 6% 15% PC + MOBILE OTHER PC + CTV AD TYPES** 1% 76% MOBILE ONLY 50% *Devices used by campaign 7% PRE-ROLL VIDEO 24% of all video campaigns ran on mobile in Q2 increase in :20 ads quarteron-quarter :10 SECONDS 14% 4% 13% increase in the share of PreRoll Videos quarteron-quarter IN-BANNER VIDEO * * PC only BUY TYPE * TARGETING 64% 99% DEMO SOCIAL GRADE : 33% OTHER : 16% DOMAIN: 13% GUARANTEED CPM 33% 1% BEHAVIOURAL: 27% ADVANCED GEO : 11% COST PER ACTION 3% DEMO + ADVANCED 14% 99% increase in the share of Advanced ads quarter-on-quarter of all campaigns in Q2 were bought in a guaranteed, TV-like fashion *Buy Type by campaign WHERE ARE THE EUROS GOING? Entertainment sites were home to more than half of all impressions in Q2, an increase of 14% quarteron-quarter. Portal sites also had a massive increase in impressions quarter-onquarter, jumping 44%. ENTERTAINMENT PORTAL SPORTS WOMEN NEWS & INFO GAMING 57% 13% 8% 5% 4% 4% MEN * MOVIES OTHER 2% 6% 2% AGE BREAKOUT 11% 26% 23% 9% 14% 17% 18-24 25-34 35-44 45-54 55-64 65+ PERFORMANCE AT-A-GLANCE n VCR (VIDEO COMPLETION RATE) n CTR (CLICK THROUGH RATE) The following graphics show an index of Click Through and Completion Rates over three categories: Age, Ad Length and Device. Index compared to average VCR and CTR for entire combined impressions in category. AGE 106 99 91 18-24 111 105 100 99 95 80 25-34 35-44 111 103 88 45-54 AD LENGTH 55-64 65+ DEVICE 98 117 114 79 PC :30 SECONDS 129 95 97 491 :20 SECONDS MOBILE 157 96 16 59 :10 SECONDS CONNECTED TV Source: Videology total impressions served in France, Ireland, Italy, Netherlands, Spain, UK (1,518,546,183), April-June 2014 ABOUT VIDEOLOGY Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. For more information contact Michele Skettino, michele@videologygroup.com.