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SECOND QUARTER, 2014
ADVERTISERS BY CATEGORY
WHO’S ADVERTISING
IN ONLINE VIDEO?
FMCG advertisers made up a majority
of the impressions on the Videology
platform in Q2, increasing its share
48% year-on-year. Other categories
to see growth on the platform since
Q2 2013 include Retail (+83%) and
Health Care (+100%).
FMCG
RETAIL
FINANCIAL SERVICES
ENTERTAINMENT
HEALTH CARE
43%
11%
8%
8%
6%
ALCOHOL
GAMBLING
2%
2%
AUTOMOTIVE
5%
TELECOM
PHARMACEUTICALS
2%
NON-ALCOHOLIC BEVERAGES
2%
2%
*
CHARITY/PUBLIC SERVICE
2%
TRAVEL
OTHER
2%
4%
FORMAT
DEVICES*
AD LENGTH
45%
45%
PC ONLY
34%
:30 SECONDS
35%
PC + MOBILE + CTV
:20 SECONDS
6%
15%
PC + MOBILE
OTHER
PC + CTV
AD TYPES**
1%
76%
MOBILE ONLY
50%
*Devices used by campaign
7%
PRE-ROLL
VIDEO
24%
of all video campaigns ran on
mobile in Q2
increase in :20
ads quarteron-quarter
:10 SECONDS
14%
4%
13%
increase in the
share of PreRoll Videos
quarteron-quarter
IN-BANNER
VIDEO
* * PC only
BUY TYPE *
TARGETING
64%
99%
DEMO
SOCIAL GRADE : 33%
OTHER : 16% DOMAIN: 13%
GUARANTEED CPM
33%
1%
BEHAVIOURAL: 27% ADVANCED
GEO : 11%
COST PER ACTION
3%
DEMO + ADVANCED
14%
99%
increase in the share of Advanced ads
quarter-on-quarter
of all campaigns in Q2 were bought
in a guaranteed, TV-like fashion
*Buy Type by campaign
WHERE ARE THE
EUROS GOING?
Entertainment sites were
home to more than half of
all impressions in Q2, an
increase of 14% quarteron-quarter. Portal sites also
had a massive increase in
impressions quarter-onquarter, jumping 44%.
ENTERTAINMENT
PORTAL SPORTS WOMEN
NEWS & INFO
GAMING
57%
13%
8%
5%
4%
4%
MEN
*
MOVIES
OTHER
2%
6%
2%
AGE BREAKOUT
11%
26%
23%
9%
14%
17%
18-24
25-34
35-44
45-54
55-64
65+
PERFORMANCE AT-A-GLANCE
n VCR (VIDEO COMPLETION RATE)
n CTR (CLICK THROUGH RATE)
The following graphics show an index of
Click Through and Completion Rates over
three categories: Age, Ad Length and
Device. Index compared to average VCR
and CTR for entire combined impressions
in category.
AGE
106
99
91
18-24
111
105
100 99
95
80
25-34
35-44
111
103
88
45-54
AD LENGTH
55-64
65+
DEVICE
98
117
114
79
PC
:30 SECONDS
129
95
97
491
:20 SECONDS
MOBILE
157
96
16
59
:10 SECONDS
CONNECTED TV
Source: Videology total impressions served in France, Ireland, Italy, Netherlands, Spain, UK (1,518,546,183), April-June 2014
ABOUT VIDEOLOGY
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower
marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our
math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to
achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA,
Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London,
Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information contact Michele Skettino, [email protected]
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