Vandani Goel

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Vandani Goel
L-5 Hauzkhas Enclave
New Delhi 110016
+91 9810113245
vandanigoel@gmail.com
PERSONALITY TRAITS
Hard working, self-motivated, strong ability to conceptualize and disciplined
in work
CAREER OBJECTIVES
To develop myself as a dynamic designer in the field of branding and
communication design.
WORK EXPERIENCE
Gloria Medias Pvt. Ltd, December 2011- May 2012, Designer and
Business Developer
Gloria and PING are the two magazine, owned by the company for
which I have designed several layouts and pages. I was also the
visualiser and designer to the other outsourced projects such brochures,
advertisements and identity.
Other than designing I was a part of business development and also
looked after the social media development.
August Communications, August 2009- July 2010, as an art associate
My work in August was more than just designing but also to ideate,
conceptualize, sometimes meet the clients and also be a part of the
pitch.
I have worked on a wide array of projects:
Print ads for Spice Mobiles, menus and ads for Pizza Hut, branding &
advertising for Gold’s Gym (Gurgaon), also on many other branding,
print ads, brochure and web designs
Capital Advertising, May 2009- July 2009, as a design trainee,
The agency gave me an experience of working in a grand environment. I
was a part of the creative department that gave me an opportunity to
work on the dynamic portfolio of Maruti Suzuki, Swift, Quest Diagnostics
and Escorts (tractors).
Also an active part of a pitch on Apollo tyres and Dish TV
PROFESSIONAL QUALIFICATION
MA Design (Management), 2010-2011 (results awaited), Winchester School
of Arts, University of Southampton, UK
In the university the study was mainly researched based, the
assignments allowed me to understand and critically analysis design
and strategies.
Some of the subjects undertaken were brand management, brand
images and equity, design thinking, sustainable, future design, and
consumer behaviour among many others.
B.A. (Honours), Communication Design, 2006-2010, Pearl Academy
of Fashion, New Delhi
The course endowed with the knowledge of Advertising, Corporate
Identity, Print Design, Animation, Video Making and Interactive Design,
which enabled me to learn and design at the same time.
EDUCATIONAL QUALIFICATION
Higher Secondary, CBSE, 85.7%, 2006
Senior Secondary, CBSE, 78.6%, 2004
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Vandani Goel
L-5 Hauzkhas Enclave
New Delhi 110016
+91 9810113245
vandanigoel@gmail.com
PROJECTS UNDERTAKEN
University
Crisis management through effective advertising in Cadbury Worm Case
Brand Identity analysis of Starbucks
Critical analysis of Strategy and Brand Design of Samsung
Evaluating Google’s strategy of success
Dissertation on Approaches and effects of Recession Advertising on
Brand Image
College
Designed the identity and brochure for ‘Mother and Child Hospital and
Inderprastha Dental College and Hospital, Ghaziabad
Blood Donation Campaign advertising for Inderprastha Dental College &
Hospital
Created advertising campaign for both social and commercial promotion
Designed a communication strategy to promote the brands foe example
Happily Unmarried
40 sec animation to stop ‘Child Labour’
Short motion film of 3 minutes promoting the deeper issues of old age
Created interactive e-magazine for the ‘Cosmopolitan Magazine’ and
redesigned ‘Femina’ Magazine
Gold’s Gym advertising was the final project.
TRAINING PROGRAMME / ACHIEVEMENTS
Participated in ‘Pecha Kucha’ Night in March,2008
Part of ‘CKS Mediawala Festival’, 2006
Attended 5-day workshop on Perspectives in Rural Communication at
Udaipur, January 2009 on living conditions, communication strategies
and traditional mediums of rural areas.
Attended Design Local, international design conference, Mumbai 2007, I
got an opportunity to see interesting presentations by designers.
3 week training at Shree Om Enterprises Pvt. Ltd, printing press in
Okhla
COMPUTER SKILLS
Adobe Photoshop, Illustrator, Indesign, Coral Draw, Microsoft Office.
Experienced and comfortable both on Windows & Mac platforms.
OTHER SKILLS
Photography
INTERESTS
Reading, listening to music, movies, swimming and travelling
REFERENCES
Sumita Sarkar (HOD, Pearl Academy)
Preeti Singh (CEO Gloria Medias)
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Sumitasarkar@yahoo.com
Preetisingh@gloriamedias.com
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